艺术设计专业英语Unit 5 How a Good Logo Will Bring

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艺术设计专业英语Unit 9 Logos that Make an Impression

you’re ready to start brainstorming ideas that will help make up your design. Mind maps are a great way to generate the use, style, clarity and keywords of your design. Mind mapping means brainstorming by words, and linking them to other words associated to them. By doing this, you uncover words that you wouldn’t normally associate with the original subject, but that may be applicable to what you are designing. Once you explore all possible avenues, you will have a clearer idea of where you want to go with your design.
INSPIRATION

When coming up with the greatest logo design, designers often face the challenge of getting inspired. Sometimes you may receive a brief of what the client is looking for. Sometimes the client has no direction whatsoever, they are relying on you to be the creative genius. Most designers will be inspired by other designs. These should not ever be used to copy a design, but to provide ideas that will help you in your own process. Also you can find inspiration in everyday items like billboard ads, books, magazines or household products. Another great source of inspiration is the internet.

新职业英语行业篇艺术设计英语答案

新职业英语行业篇艺术设计英语答案1、You can borrow my book, _____ you promise to give it back to me by the end of this month. [单选题] *A.even ifB. as long as(正确答案)C. in caseD. even though2、These oranges look nice, but _______ very sour. [单选题] *A. feelB. taste(正确答案)C. soundD. look3、My father always gets up early. He’s never late _______ work. [单选题] *A. toB. for(正确答案)C. onD. at4、It is reported that the fire caused serious（）to that school building. [单选题] *A. damage(正确答案)B. destroyC. harmD.hurt5、They all choose me ______ our class monitor.（）[单选题] *A. as(正确答案)B. inC. withD. on6、100．The bus can ______ you to the Great Wall. [单选题] *A．leaveB．take(正确答案)C．changeD．spend7、They might have found a better hotel if they _________ a few more kilometers. [单选题]*A. droveB. would driveC. were to driveD. had driven(正确答案)8、What surprised me ______ was that he succeeded. [单选题] *A. most(正确答案)B. mostlyC. almostD. at most9、The reason why I didn't attend the lecture was simply（）I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for10、The market economy is quickly changing people’s idea on_____is accepted. [单选题] *A.what(正确答案)B.whichC.howD.that11、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着12、Li Jing often helps me ______ my geography.（）[单选题] *A. atB. inC. ofD. with(正确答案)13、If you pass your exams, we’ll have a party to celebrate. [单选题] *A. 宣布B. 发表C. 解放D. 庆祝(正确答案)14、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)15、Jim will _______ New York at 12 o’clock. [单选题] *A. get onB. get outC. get offD. get to(正确答案)16、What did you _______ at the meeting yesterday? [单选题] *A. speakB. tellC. say(正确答案)D. talk17、—______? —Half a kilo.（）[单选题] *A. How much are theyB. How much is itC. How much would you like(正确答案)D. How many would you like18、Last week they _______ in climbing the Yuelu Mountain. [单选题] *A. succeeded(正确答案)B. succeedC. successD. successful19、5．Shanghais is known ________ “the Oriental Pearl”, so many foreigners come to visit Shanghai very year. [单选题] *A．forB．as (正确答案)C．withD．about20、I usually do some ____ on Sundays. [单选题] *A. cleaningsB. cleaning(正确答案)C. cleansD. clean21、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since22、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)23、This year our school is _____ than it was last year. [单选题] *A. much more beautiful(正确答案)B. much beautifulC. the most beautifulD. beautiful24、Ordinary books, _________ correctly, can give you much knowledge. [单选题] *A. used(正确答案)B. to useC. usingD. use25、_________ we don't stop climate change, many animals and plants in the world will be gone. [单选题] *A.AlthoughB.WhileC.If(正确答案)D.Until26、—Would you like some milk?—Yes, just _____, please. [单选题] *A. a little(正确答案)B. littleC. a fewD. few27、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you28、His sister ______ the chess club.（）[单选题] *A. want to joinB. want joiningC. wants to join(正确答案)D. wants joining29、When you are tired, listen to music and try to _______ yourself. [单选题] *A. supportB. showC. playD. relax(正确答案)30、The organization came into being in 1 [单选题] *A. 开始策划B. 进行改组C. 解散D. 成立于(正确答案)。

新职业英语行业篇艺术设计英语听力答案

新职业英语行业篇艺术设计英语听力答案听力原文Text 1M：I’ve got two tickets for the movie.Would you like to go with me?W：I’m sorry.I was asked to have a discussion with my cousin about his son’s education.Text 2M：How much are the tickets?W：4 dollars for adults and children are half－price.M：OK.I’d like two adult tickets and two children’s tickets.Text 3M：Why didn’t you attend the class?W：I’m sorry.But my brother was hit by a car and I had to care for him in the hospital.Text 4M：Hi，Maria.I’ve heard there is an i nteresting film.Shall we see it tonight?W：I’d like to.But Mr.Black told me to type some important notices and send them to him by 9：00 pm.M：The job is the most important.Text 5W：Manhattan Square，please.M：All right，madam.When are we supposed to be there?W：I’d like to go around the city，if you don’t mind.Text 6M: Hello! This is City Police Station.W：I need help.My house has been broken into.M：Can you tell me some details?W：When I came home，I found my door broken，and my money，my jewelry，and my camera were gone.M：Was there anybody home?W：No.My son，husband，and I all happened to be out having our dinner after work.M：What is your address?W：No.13，Downing Street.Could you come over at once?M：OK.Don’t worry，madam.We’ll be there in 10 minutes.Text 7M：Hi.What can I do for you?W：I’m hunting for a part－time job.M：Then，you’ve come to the right place.Our office isaimed at helping those like you to find jobs.W：Glad to hear that.I really need to earn some money for my education.M：How many hours would you like to work?W：Ten to twenty hours a week.M：And when are you free to work?W：Every weekday since noon.And I wouldn’t mind working on weekends.M：Great.Now please fill out this form.W：When can I get to work?M：I will call you tomorrow.W：Thank you.Text 8M：This is Henry.I’d like to make sure when we can expect you for a get－together.W：Er...What party is it?M：Our former classmates are planning a get－together.W：Oh，that’s good.M：Are you free these days?W：A little busy somehow.M：Can you come this Saturday evening?W：I’m very sorry，I’ve promised to go to the movieswith my daughter.M：Well，how about Sunday then?W：That sounds fine.M：Good.Shall we make it at a quarter to seven?W：I’m sure to be there.Shall we have a dance after that?M：It’s up to you.I’ve learned a new dance these days.Then we can share it.W：That’s great.Text 9W：I’ll take part in a very important party for my friend Amy.M：Really?W：Amy has just been awarded the first prize for her English speech.M：Great.W：Today is her 26th birthday.M：Then you must buy a gift for her.W：What do you think I should buy for her?M：A birthday cake.W：No，she has got one from her boy friend.M：Then，what else?W：I think an MP3 player will be OK.M：Hasn’t she had one already?W：But it is broken.She li kes music.I think it’s the best for her.M：You’re right.Then shall I drive you there?W：No.I’ll do it myself.You have to care for my pet dogs and cats.Text 10Hello，everyone.Welcome to our hospital.Now I’m going to tell you something about my hospital，Friendship Hospital.It looks very new and modern.But it has a history going back to three quarters of a century.It was designed to sleep 200 patients，and then 400.With the development of the new building blocks，it can now sleep 900 patients.It started its life as a general hospital.But now it has developed its new departments and become the teaching hospital that is famous all over the area.It has created new fields for treating heart diseases and eye diseases with a lot of experienced and famous doctors.During the teaching process，it includes a school of baby nursing.In 2001，the President along with the mayor visited the children from flooded areas，and on Christmas Day last year，the Prime Minister had lunch with the patients，talking about their life after the AIDS disease.Ⅰ.听力(共两节，满分30分)第一节(共5小题；每小题1.5分，满分7.5分)听下面5段对话。

艺术设计专业英语Unit 5 How a Good Logo Will Bring

UNIT 5 HOW A GOOD LOGO WILL BRING POTENTIAL CUSTOMERS TO YOUR BUSINESS

Logo of a company is an icon, symbol or graphic element designed to serve as emblem of the company. Logo design plays crucial role in marketing and brand positioning of a company. Well crafted logo is important to create immediate brand recognition and draw attention of potential customers. This visual identity is widely used in different promotional items ranging from billboards to corporate gifts, office stationery to website.
FOCUS ON FUNCTION

Now that we have known the components of a good logo design,it is imperative to make sure whether the logo developed by your logo designer or logo designing company is effective and functional. In order to draw attention of target customers, a logo should portray that it thinks, produces and delivers separately than its competitors.

艺术设计专业英语

艺术设计专业英语Art and Design Major in EnglishIntroduction:Art and design is a field that combines creativity and technical skills to create visual and aesthetic experiences. It involves various forms of artistic expression, including painting, sculpture, graphic design, fashion design, and architecture. In this article, we will explore the importance of studying art and design as a major and its potential career opportunities.1. The Importance of Studying Art and Design:Art and design majors provide students with the opportunity to develop their creative thinking and problem-solving skills. It encourages students to think outside the box and explore innovative ideas. Through the study of art history and theory, students gain a deeper understanding of the cultural and historical context of art, which enhances their ability to create meaningful and impactful artwork.2. Skills Developed in Art and Design Major:Studying art and design equips students with a wide range of skills that are applicable in various industries. Theseskills include visual communication, critical thinking, project management, and technical skills in using different artistic mediums and tools. The ability to effectively communicate ideas visually is highly valued in fields such as advertising, marketing, and web design.3. Career Opportunities in Art and Design:Graduates with a degree in art and design have a diverse range of career options. They can work as professional artists, graphic designers, fashion designers, animators, illustrators, art directors, or curators. Many art and design majors also choose to become freelance artists or start their own creative businesses. The demand for creative professionals is increasing in industries such as advertising, film and television, publishing, and gaming. 4. The Impact of Art and Design on Society:Art and design have a significant impact on society. It has the power to inspire, provoke emotions, and challenge societal norms. Art can be used as a means of social commentary, raising awareness about important issues and advocating for change. Design plays a crucial role in shaping our daily lives, from the layout of our cities tothe functionality of our technological devices.5. The Role of Technology in Art and Design:Advancements in technology have revolutionized the field of art and design. Digital tools and software have expanded the possibilities for artistic expression and opened up new career opportunities. Artists and designers now have access to a wide range of digital mediums, such as digital painting, 3D modeling, and animation. Technology has also made it easier for artists to showcase and sell their work online, reaching a global audience.6. The Cross-Cultural Influence in Art and Design:Art and design are influenced by various cultures and traditions from around the world. Studying art and design allows students to appreciate and understand different cultural perspectives, fostering cross-cultural understanding and appreciation. This cross-cultural influence can be seen in various art movements throughout history, such as the Renaissance, Impressionism, and Cubism. Conclusion:Studying art and design as a major offers numerous benefits, including the development of creative and technical skills,a wide range of career opportunities, and the ability to make a positive impact on society. It is a field that requires passion, dedication, and continuous learning. Art and design majors have the opportunity to shape the world around them through their creativity and artistic expression.。

专业英语(二)艺术设计

★ reflect 反映，表明，体现 era 时代，历史时期；年代 look相貌，外表；时尚；式样，风格 periodical（学术）期刊 decoration装饰，装潢 venture企业，冒险，投机，冒险事业
★ suggest 建议，暗示，（间接地）表明似 embody 表现，象征，包含 similarity[ˌ siməˌ læriti]相似，类
achieve to 获得，达到预期的目的
3.Aestheticism Aestheticism is an important element to enhance charm. Since consciousness exists within certain load limitness, it has choice of function to the provoking of environment, that is, acceptance or rejection. But this choice of function is limited by interest of human and time of recognition. Therefore, a label has not only appealing pattern but also concise and clear visual effect.
1.2.2 Feature of labels
1.Distinguishability Distinguishability is a basic feature of labels. The most remakable feature is easily distinguishable with unique appearances. The main functions of labels are to show characters of matters and display different meanings, differences and ownerships among things. Kinds of labels are directly related to the interests of a nation, a group and even an individual. Therefore, labels must be extraordinarily distinctive, easily distinguished, and extremely impressive.

新职业英语行业篇艺术设计英语课后习题答案

新职业英语行业篇艺术设计英语课后习题答案1、Don't tell me the answer, I'll work out the problem _____. [单选题] *A .by meB. myself(正确答案)C. meD. mine2、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful3、( )He gave us____ on how to keep fit. [单选题] *A. some advicesB. some advice(正确答案)C. an adviceD. a advice4、John is fond of playing _____ basketball and Jack is keen on playing _____ piano. [单选题] * A．/…the(正确答案)B．the…/C．/…/D．the…the5、If people _____ overanxious about remembering something, they will forget it. [单选题] *A. will beB. would beC. wereD. are(正确答案)6、Mom is making dinner. It _______ so nice! [单选题] *A. smells(正确答案)B. tastesC. feelsD. sounds7、I don’t like playing chess. It is _______. [单选题] *A. interestingB. interestedC. boring(正确答案)D. bored8、-Do you have tickets for Friday? -Sorry, we've got _____ left. [单选题] *A. eitherB. none(正确答案)C. no oneD. neither9、______ in the library. （）[单选题] *A. Don’t smokingB. No smokeC. No smoking(正确答案)D. Doesn’t smoke10、Sorry, I can't accept your invitation. [单选题] *A. 礼物B. 观点C. 邀请(正确答案)D. 好意11、By the end of this month, all this _____. [单选题] *A. is changedB．will changeC. will have changed(正确答案)D. has changed12、9．—Will there be more cars in the future?—________. [单选题] * A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you13、Don’t talk _______. Your grandmother is sleeping now. [单选题] *A. happilyB. nearlyC. loudly(正确答案)D. hardly14、Don’t forget _______ those books when you are free. [单选题] *A. to read(正确答案)B. readingC. readD. to reading15、—Is there ______ else I can do for you? —No, thanks. I can manage it myself.（）[单选题] *A. everythingB. anything(正确答案)C. nothingD. some things16、The trouble turned out to have nothing to do with them. [单选题] *A. 由…引发的B. 与…有牵连C. 给…带来麻烦D. 与…不相干(正确答案)17、Now people can _______ with their friends far away by e-mail, cellphone or letter. [单选题] *A. keep onB. keep in touch(正确答案)C. keep upD. keep off18、92．China is a big country ________ a long history. [单选题] *A．hasB．haveC．with(正确答案)D．there is19、_______ your parents at home last week? [单选题] *A. IsB. WasC. AreD. Were(正确答案)20、74．No person （）carry a mobile phone into the examination room during the national college Entrance Examinations．[单选题] *A.shall(正确答案)B.mustC.canD.need21、2．I think Game of Thrones is ________ TV series of the year. [单选题] *A．excitingB．more excitingC．most excitingD．the most exciting (正确答案)22、I passed the test, I _____ it without your help. [单选题] *A.would not passB. wouldn't have passed(正确答案)C. didn't passD.had not passed23、____ of my parents has been to my school, so they know _____ of my classmates. [单选题] *A. Neither, none(正确答案)B. No one, noneC. None, no oneD. Neither, no one24、Which is _______ city, Shanghai, Beijing or Chengdu? [单选题] *A. largeB. largerC. largestD. the largest(正确答案)25、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need26、( ) It ___ the Chinese people 8 years to build the Dam. [单选题] *A. took(正确答案)B. costsC. paidD. spends27、The black coal there shows a sharp（）white snow. [单选题] *A. contract withB. content withC. contact toD. contrast to(正确答案)28、The car _______ after forty minutes driving, so he didn’t have the interview on time. [单选题] *A. broke down(正确答案)B. broke inC. broke outD. broke up29、The teacher has his students_____a composition every other week. [单选题] *A.to writeB.writtenC.writingD.write(正确答案)30、8．Turn right ________ Danba Road and walk ________ the road, then you will findMeilong Middle school. [单选题] *A．in...alongB．into...along (正确答案)C．in...on D．into...on。

艺术设计英语(第二版) 课后答案

English for Art DesignUnit 1 IntroductionLesson 1 Art in ChinaLook and Learn（横向从左至右）1. figure2. new year painting3. landscape4. bird-and-flower painting5. calligraphy6. muralDialogueA. 1. “Haven’t seen you for a long time.”2. the Art Museum to visit a Chinese brush painting and calligraphy exhibitionB. calligraphy / museum / exhibition / favorite / enjoyableReading （横向从左至右）A.Xuan paper 毛笔brush 帛silk 宣纸B.c a b dLesson 2 Art in the Western WorldLook and Learn （横向从左至右）1. Picasso2. Van Gogh3. Dali4. Seurat5. Monet6. Henri RousseauDialogueA. 1. No2. Yes3. No4. YesB. Florence Baroque ImpressionismA. 1. c 2. a 3. cB. 1. The Last Supper 2. Mona Lisa 3. Self-portraitUnit 2 PaintingLesson 1 Common Building Materials Look and Learn （横向从左至右）1. highlight2. core shadow3. mid-tone4. cast shadow5. reflected lightDialogueA. 1. Yes2. Yes3. No4. YesB. 1. c 2. d 3. b 4. AReadingA. 1. cone 2. sphere 3. cylinder 4. cubeB. 1. d2. b3. cLesson 2 ConcreteLook and Learn （横向从左至右）1. rectangle2. line3. oval4. triangle5. circle6. squareDialogueA. 1. Ann is going to the Sun Park.2. Ann would like to have a sketch there.3. She can get there by bus.B. Practice in pairs.A. graphite pencils 写生本charcoals 铅笔sketchbook 炭笔B.freehand / sketchbook / experience / essential / proportion / perspectiveLesson 3 ColorLook and Learn1. color wheel2. complementary colors3. analogous colors4. primary colors5. secondary colors6. tertiary colorsDialogueA. 1. Yes2. No3. No4. YesReadingA. tint / shade / toneB. 1. hue / value / saturation2. gray scale3. purity4. Light / brightLesson 4 Pattern and Formation Look and Learn1. repetition2. anomaly3. concentration4. radiation5. similarity6. graduation7. texture8. contrastA. 1. He is thinking of using it to decorate as cushions.2. No, it doesn’t.B.cushion 座垫floor cushions 茶几垫tea table mat 垫子ReadingA. balance / unity / emphasis / harmony / relationship / proportion / rhythmB.1. balance gives us the feeling that all parts of the works are in harmony2. rhythm makes the artwork seem active3. emphasis catches our attention at first4. unity fits every element in the artwork together5. proportion adds emphasis and balance among the elements as a wholeUnit 3 DesignLesson 1 Graphic DesignLook and Learn（横向从左至右）1. logo2. website3. business card4. advertisement5. poster6. product packagingDialogueA. 1. Yes2. No3. No4. YesB. 1. the first poster2. the second posterReadingA. 1. talk to your clients to gather as much information as you can.2. softwares3. fonts, size, arrangementB. 1. talk to your clients to gather as much as information as you can2. a harmonious looking centered on the theme is more beautiful3. you can modify the images depending on softwares4. the choice of fonts, size and arrangement should be considered carefullyLesson 2 Interior DesignLook and Learn（横向从左至右）1. living room2. dining room3. bedroom4. study room5. bathroom6. KitchenDialogueA. 4 3 5 1 2 6B.1.frame the headboard with a canopy to draw the eye up and create the illusion of a high ceiling2.try to hang the curtains above the top of the window frame.3.pick an oversize mirror to make the room appears larger.4.choose the vertical stripe wall papere the dark color wall paper for one single wall.ReadingA.B. considerinteriordecorativemoodcategoryLesson 3 Industrial Product DesignLook and Learn（横向从左至右）1. household Appliance2. furniture3. electronic appliance4. transportationDialogueA. 1. Yes2. No3. No4. YesB.inconvenientwirelesspersonalizeportableefficiencyReadingA.1.艺术的基本概念2.尽管这个计划构思很好，但是因资金不足而流产3.可用性测试B.Usability 应力分析stress analysis 材料工程materials engineering 可用性Lesson 4 Fashion Design Look and Learn（横向从左至右）1. bloomers2. rompers3. harem pants4. bell-bottomed pants5. pencil pants6. straight trousersDialogueA. 1. No2. Yes3. Yes4. NoB. 1. princess dress2. shirt dress3. empire dressReadingA. 1. b 2. c 3. cB. 1. Jeannet suit2. The Camellia flower accessory3. The double C logoLesson 5 AnimationLook and Learn（横向从左至右）1.extra long shot2. long shot3. medium long shot4. medium shot5. close-up6. extreme close-upDialogueA. 1. She saw a film with one of her friends.2. Kung Fu Panda.B.awesomeattentionattractiveanimationReadingA. 1. computer animation 2. stop motion 3. traditional animationB. 1. takes much time and requires a team of animators2. requires patience3. make the process easier and fasterUnit 4 Software for DesigningLesson 1 Software for Graphic Design: Photoshop & CorelDRAW Look and Learn（横向从左至右）1. blur tool2. brush tool3. eraser tool4. magic wand tool5. marquee tool6. move toolDialogueA. 1. No2. No3. No4. YesB. a c bReadingA. vector graphics editor 平面设计image processing software 矢量绘图软件graphic design 图形图像处理软件Lesson 2 Software for 3D-Design: 3DS Max Look and Learn（横向从左至右）box cone toruscylinder sphere tubegeosphere teapot pyramidDialogueA. 1. Yes2. No3. No4. YesB. 1.bookcase 2. sofa 3. study tableReadingA.1.Create panel2.Modify panel3.Hierarchy panel4.Motion panel5.Display panel6.Utilities panelB. renderingmodelingcommandmodifyhierarchyutility。

艺术设计专业英语

English for Design Art
ZENG LI
References
1.Art English艺术类专业英语周小儒主编，化学工业出版社，2005.1. 2.English for industrial design and art design 工业设计与艺术设计专业核心基础英语，戴力农编著，机械工业出版社,2007.7. 3.English for art 艺术英语，王玉华主编，复旦大学出版社，2007.3. 4.设计艺术专业英语，杨正编著，武汉大学出版社，2006.1. 5.International standards for students’ writing, Brian Devlin英语论文写作教程——基于国际标准的学术写作于发表，清华大学出版社， 2003.1. 6.How to write a research paper, 英语学术论文写作，黄国文等编著，重庆大学出版社，2006.1. 7.如何撰写和发表科技论文，（美）罗伯特• 戴，巴巴拉• 盖斯特尔， 2007.1.
Preliminaries
❖ 2 focusing on a topic ❖ There are many aspects to any subject or
discipline that we study at a university.One way of breaking down a subject into a number of smaller sub-topics is to look at the subject classifications provieded by a library.
Preliminaries
❖ 4 research a we choose,how we design our research paper,

艺术设计专业英语课件

The Sublime in Modern Art
Explores the concept of the sublime in modern art, discussing how artists use sublime elements to evoke powerful emotional responses in viewers
The Definition and Characteristics of Art and Design
Details
+Art is a broad term that encompassed a range of practices, including painting, sculpture, drawing, printmaking, installation art, and more It is often associated with the expression of individual ideas and emotions, as well as cultural and social commentary
contents
目录
Art and Design Professional English Listening and Speaking Training Cultural background knowledge in English for art and design major
01
Overview of Art and Design Majors
+Design is considered with the creation of visual solutions to problems or ideas It involves the application of aesthetic principles and functional considerations to solve practical issues, such as product design, intermediate design, graphic design, and more

好的艺术设计英语作文

Good Art Design: The Essence and Impact In the realm of creativity and aesthetics, good art design stands as a beacon, guiding us through the maze of visual expressions. It is not merely a combination of colors, shapes, and textures; it is a powerful narrative that evokes emotions, ignites imaginations, and leaves a lasting impression on the viewer.The essence of good art design lies in its ability to convey a message or a story effectively. It must resonate with the audience, touching their hearts and minds. Whether it's a logo, a poster, or a complex installation, the design must have a clear purpose and intention. It should be visually appealing, yet not overly cluttered or confusing. The elements of the design should complement each other, creating a harmonious and cohesive whole.Moreover, good art design is often innovative and original. It challenges the conventions of the field, pushing the boundaries of what is considered acceptable or beautiful. It explores new techniques, mediums, and approaches, resulting in designs that are unique and memorable.The impact of good art design is far-reaching. It can influence culture, society, and even the way we think and feel. It can inspire people to take action, change their perspectives, or simply appreciate the beauty of the world. It can also enhance the branding and marketing efforts of businesses, making them more recognizable and appealing to potential customers.In today's world, where visual content dominates our digital landscapes, the importance of good art design cannot be overstated. It is a critical component of effective communication and branding, and it plays apivotal role in shaping our cultural and social landscapes. As designers, it is our responsibility to create designs that are not only visually appealing but also meaningful and impactful. We must strive to understand our audience, their needs, and their preferences, and use our creativity and skills to create designs that resonate with them.In conclusion, good art design is more than just a pretty picture or an attractive layout. It is a powerful tool that can shape our world, influence our thinking, andinspire us to be better. As we continue to explore and innovate in the field of art design, let us remember the essence and impact of good design, and strive to create works that will leave a lasting legacy.**好的艺术设计：本质与影响**在创意和美学的领域中，好的艺术设计如同一座指引我们穿越视觉表达迷宫的灯塔。

艺术与设计英语：艺术领域专业词汇学习

艺术与设计英语：艺术领域专业词汇学习在艺术领域，深入了解专业词汇是提升自身专业素养和交流能力的重要组成部分。

本文将探讨艺术与设计领域常见的专业英语词汇，帮助读者更好地理解和运用这些术语。

1. 绘画方面1.1 Sketch（素描） Sketch是指通过简单的线条、形状或者阴影来描绘主题的技巧或作品。

1.2 Portrait（肖像画） Portrait是指用绘画、摄影等形式表现人物外貌和形象的作品。

1.3 Still life（静物画） Still life是指绘画中描绘静止物体、人物或景象的艺术形态。

1.4 Watercolor（水彩画） Watercolor是指用水溶性颜料在画纸上绘制的一种绘画形式。

1.5 Oil painting（油画） Oil painting是指用颜料和油作为颜料粘合剂绘制的绘画形式。

2. 雕塑方面2.1 Sculpture（雕塑） Sculpture是制作或塑造三维材料（如石头、金属等）来表现主题的艺术形式。

2.2 Carving（雕刻） Carving是透过雕刻工具将材料去掉一部分以形成作品。

2.3 Statue（塑像） Statue是指用石头、金属等材料雕塑而成的人物或动物形象。

3. 设计方面3.1 Typography（排版设计） Typography是指利用字体、大小、间距等元素来设计文本的艺术和技术。

3.2 Logo design（标志设计） Logo design是指为公司、品牌或产品设计独特的标志来展现其形象和特点。

3.3 Layout（版面设计） Layout是指在平面设计中排列图片、文本、颜色等元素以达到整体视觉效果的设计方式。

3.4 Color theory（色彩理论） Color theory是指研究色彩的特性、搭配和运用规律，以及色彩对人的心理和情绪产生的影响。

4. 艺术史与批评方面4.1 Renaissance（文艺复兴） Renaissance是指15至16世纪意大利时期的文化复兴运动，是欧洲文化史上的一段重要时期。

(艺术设计英语)课文译文

Unit 1 格鲁标识设计公司简介格鲁标识设计公司成立于2003年，总部设在宾夕法尼亚州兰格霍恩市。

本公司致力于为小企业及新创办企业提供价格合理的标识设计服务，以帮助其创建品牌形象。

本公司旨在为全球客户提供质优价廉的品牌创建方案，努力营造专业化、人性化的工作环境，以培养员工的创造力、团队精神，促进沟通与交流。

本公司标识设计服务水准专业、信誉卓著。

设计团队成员训练有素，具有丰富的平面设计知识及设计经验，在标识设计项目的每个环节都能为客户提供服务与帮助。

本公司销售与技术支持团队热情友好,专业知识渊博，客户可通过电话、电邮或视频向他们寻求设计咨询与技术支持，他们会尽最大努力使客户百分之百满意。

本公司综合采用多种沟通工具，以便简化沟通程序，评估客户满意度，为客户提供有助于其业务发展的附加服务。

本公司制度以用户为本，客户可及时查看设计方案，直接与设计人员沟通并反馈意见。

迄今为止，本公司已成功地为各行业客户设计出上万款标识，以及数千种名片、宣传册、明信片和演示文件夹等。

与本公司合作的客户给予我们充分的信任，这是双方互利关系开始的基础，本公司希望与客户建立长期合作关系，视客户为伙伴，真诚期望帮助客户业务发展壮大，公司采用创意性策略，为客户提供能从中获益的有效方案。

格鲁标识设计公司向客户提供100%为其量身定做的标识、网页设计及相关服务，价格合理。

从最初立意到最终成图，本公司的获奖设计师们将为您打造完美形象，使您每次看到自己公司的标识，都会为它、为公司感到自豪。

Unit 2 时装设计准备你见过挂在商店货架上的衬衣和连衣裙吗？想知道经过哪些步骤它们才能出现在那里吗？要完成一件那样的小衣服可能需要大量的人力及时间，这一点你不必怀疑。

服装设计过程中的每一步都和下一步同样关键和重要。

首先，设计人员应该知道他/她在为谁设计。

确定了目标市场，才能满足消费者的期望，做出令他们满意的衣服。

服装业的市场调查是非常有趣的一个领域。

好的艺术设计英语作文

好的艺术设计英语作文Good art design is all about capturing the imagination and expressing creativity in a visually appealing way. It's not just about making things pretty; it's about telling a story, conveying a feeling, or evoking an emotion.In the world of art design, color is king. Choosing the right hue can set the tone for a whole piece, whether it's warm and inviting or cool and calming. Textures and shapes add depth and dimension, making a design come alive.Creativity is essential in art design. It's about thinking outside the box, pushing boundaries, and breaking rules. A good designer knows how to blend traditional elements with modern touches to create something unique and fresh.But don't forget about functionality. A design should be visually stunning, but it also needs to work. Whetherit's a logo, a website, or a piece of furniture, it shouldserve its purpose well and be user-friendly.Lastly, art design is about connecting with people.It's about understanding what people want, what they need, and how to speak to them visually. A good design speaks to the heart and leaves a lasting impression.In the end, good art design is.。

关于平面设计logo作品介绍的英语作文

关于平面设计logo作品介绍的英语作文Title: An Introduction to My Graphic Design Logo Portfolio As a dedicated graphic designer, my portfolio is a testament to the countless hours of creativity and precision that I have invested in each piece. Among the array of works that showcase my skills, the logo designs stand out as both challenging and immensely rewarding. A well-designed logo encapsulates the essence of a brand, communicating its identity and values at a glance. In this essay, I will delve into my design philosophy and introduce you to a selection of logo works from my portfolio.My approach to logo design is rooted in the belief that simplicity is the ultimate sophistication. A logo needs to be recognizable, memorable, and versatile enough to be applied across various mediums and sizes without losing its impact. I aim to achieve this by combining minimalism with creative elements that distinctly represent the brand's unique character. Each curve, line, and color is deliberated with the intention to create a timeless symbol that resonates with the target audience.One of my favorite pieces in my logo collection is for an artisanal coffee brand, "Coffee Whisperer." The client desired alogo that echoed the handcrafted quality and rich tradition of their coffee. The result is a logo featuring a stylized steaming coffee cup overlaid with a profile of a mustachioed barista donning a flat cap. The use of negative space cleverly reveals the barista's profile, symbolizing the personalized touch and expertise behind every cup. Earthy tones complement the artisanal feel, while the modern sans-serif font balances tradition with contemporary aesthetics.For a tech startup named "Innov8," I created a logo centered around the number eight, signifying innovation and progress. By crafting the number to resemble a perpetually moving loop, the design embodies the continuous cycle of development and advancement inherent in the company's ethos. The vibrant blue gradient suggests energy and technology, with the font chosen for its clean lines and futuristic appeal, mirroring the brand's drive towards a sleek and cutting-edge image.Another notable work is for "Zenith Fitness," a gym catering to elite athletes. The logo features a stylized arrow pointing upwards, symbolizing ambition and ascent, overlaid with a silhouette of a person in peak physical condition. The use of dynamic angles and strong, directional lines conveysmotion and strength, while the bold red color evokes power and passion—essential qualities for a fitness brand.In each of these logos, I strive to capture the brand's spirit while ensuring that the design is scalable, adaptable, and instantly recognizable. My portfolio includes a wide range of industries, from fashion to finance, each presenting its own set of challenges and opportunities for creative expression.In conclusion, logo design is more than just creating a pretty picture; it is about crafting an enduring symbol that effectively communicates a brand's story. Each logo in my portfolio tells a unique narrative through smart design choices that consider both aesthetic appeal and functionality. As I continue to add new pieces to my collection, my goal remains constant: to produce elegantly simple, conceptually profound, and distinctively memorable logos that stand the test of time.。

艺术设计专业英语

How to write a research paper
❖ 1 Preliminaries for starting, continuing,and completing
a research paper ❖ 2 How to write an abstract for a research paper ❖ 3 How to prepare an introduction for a research paper ❖ 4 Method section of a research paper ❖ 5 Results section of a research paper ❖ 6 Discussion section of a research paper ❖ 7 Conclusion section of a research paper ❖ 8 References section of a research paper
English for Design Art
ZENG LI
References
1.Art English艺术类专业英语周小儒主编，化学工业出版社，2005.1. 2.English for industrial design and art design 工业设计与艺术设计专业核心基础英语，戴力农编著，机械工业出版社,2007.7. 3.English for art 艺术英语，王玉华主编，复旦大学出版社，2007.3. 4.设计艺术专业英语，杨正编著，武汉大学出版社，2006.1. 5.International standards for students’ writing, Brian Devlin英语论文写作教程——基于国际标准的学术写作于发表，清华大学出版社， 2003.1. 6.How to write a research paper, 英语学术论文写作，黄国文等编著，重庆大学出版社，2006.1. 7.如何撰写和发表科技论文，（美）罗伯特• 戴，巴巴拉• 盖斯特尔， 2007.1.

行知行业艺术设计英语答案

行知行业艺术设计英语答案1、It is important for us _______ English well. [单选题] *A. learnB. learningC. to learn(正确答案)D. learned2、Some students are able to find jobs after graduation while _____will return to school for an advanced degree. [单选题] *A. otherB. anotherC. others(正确答案)D. the other3、Li Jing often helps me ______ my geography.（）[单选题] *A. atB. inC. ofD. with(正确答案)4、I don’t think he will take the case seriously,_____? [单选题] *A.don’t IB.won’t heC.does heD.will he(正确答案)5、83．The school is? ? ? ? ? ? ?the hospital. [单选题] *A．withB．intoC．ontoD．opposite(正确答案)6、I have worked all day. I'm so tired that I need _____ . [单选题] *A. a night restB. rest of nightC. a night's rest(正确答案)D. a rest of night7、Look at those black clouds! Take ______ umbrella or ______ raincoat with you. （）[单选题] *A. a; anB. an; a(正确答案)C. an; anD. a; a8、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment9、_____, Martin can reach the branch of that tall tree at the gate. [单选题] *A. As a short manB. Being shortC. As he is shortD. Short as he is(正确答案)10、—______ is the concert ticket?—It’s only 160 yuan.（）[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long11、The organization came into being in 1 [单选题] *A. 开始策划B. 进行改组C. 解散D. 成立于(正确答案)12、Tom will _______ me a gift from Japan. [单选题] *A. takeB. getC. carryD. bring(正确答案)13、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.（）[单选题] *A. InB. AtC. On(正确答案)D. For14、61．How is online shopping changing our way? ? ? ? ? ? life? [单选题] *A．of(正确答案)B．inC．onD．for15、1．________my father ________ my mother is able to drive a car. So they are going to buy one. [单选题] *A．Neither; norB．Both; andC．Either; orD．Not only; but also(正确答案)16、How many subjects are you _______ this year? [单选题] *A. takesB. takeC. taking(正确答案)D. took17、If by any chance someone comes to see me, ask him to leave a _____. [单选题] *A. message(正确答案)B. letterC. sentenceD. notice18、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well19、—______ my surprise, Zhu Hui won the first prize in the speech contest. —But I think he could, because he kept practicing speaking.（）[单选题] *A. To(正确答案)B. AboutC. ForD. In20、Chinese people spend _____ money on travelling today as they did ten years ago. [单选题] *A. more than twiceB. as twice muchC. twice as much(正确答案)D. twice more than21、She was seen _____ that theatre just now. [单选题] *A. enteredB. enterC. to enter(正确答案)D. to be entering22、The teachers don't make us wear a school uniform and we can wear _____ we like. [单选题] *A. anyB. thatC. asD. what(正确答案)23、Marie is a _______ girl.She always smiles and says hello to others. [单选题] *A. shyB. friendly(正确答案)C. healthyD. crazy24、47．Yao Ming is tall. That's one of his ________. [单选题] *A．advantageB．advantages(正确答案)C．disadvantageD．disadvantages25、The boy’s mother always _______ him a story before he goes to bed. [单选题] *A. saysB. speaksC. tells(正确答案)D. talks26、—Is this ______ football, boy? —No, it is not ______.（）[单选题] *A. yours; myB. your; mine(正确答案)C. your; meD. yours; mine27、--What’s the weather like today?--It’s _______. [单选题] *A. rainB. windy(正确答案)C. sunD. wind28、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others29、Many volunteers _______ food and water to the local people in Japan after tsunami(海啸）. [单选题] *A. gave out(正确答案)B. cut outC. put outD. found out30、_____ rooms are both large and comfortable. [单选题] *A. Jack's and Jane's(正确答案)B. Jack and Jane'sC. Jack's and JaneD.Jack and Jane。

设计专业名词中英文对照

设计专业名词中英文对照设计专业名词中英对照设计的分类（英语）1 设计 Design2 现代设计 Modern Design3 工艺美术设计 Craft Design4 工业设计 Industrial Design5 广义工业设计 GenealizedIndustrial Design6 狭义工业设计 Narrow Industrial Design7 产品设计 Product Design8 传播设计 Communication Design8 环境设计 Environmental Design9 商业设计 Comercial Design10 建筑设计 Architectural11 一维设计 One-dimension Design12 二维设计 Tow-dimension Design13 三维设计 Three-dimension Design14 四维设计 Four-dimension Design15 装饰、装潢 Decoration16 家具设计 Furniture Design17 玩具设计 Toy Design18 室设计 Interior Design19 服装设计 Costume Design20 包装设计 Packaging Design21 展示设计 Display Design22 城市规划 Urban Desgin23 生活环境 Living Environment24 都市景观 Townscape25 田园都市 Gardon City26 办公室风致 Office Landscape 27 设计方法论 Design Methodology28 设计语言 Design Language29 设计条件 Design Condition30 结构设计 Structure Design31 形式设计 Form Design32 设计过程 Design Process33 构思设计 Concept Design34 量产设计，工艺设计Technological Design35 改型设计 Model Change36 设计调查 Design Survey37 事前调查 Prior Survey38 动态调查 Dynamic Survey39 超小型设计 Compact type40 袖珍型设计 Pocktable Type41 便携型设计 Protable type42 收纳型设计 Selfcontainning Design43 装配式设计 Knock Down Type44 集约化设计 Stacking Type45 成套化设计 Set (Design)46 家族化设计 Family (Design)47 系列化设计 Series (Design)48 组合式设计 Unit Design49 仿生设计 Bionics Design50 功能 Function51 独创性 Originality52 创造力 Creative Power53 外装 Facing54 创造性思维 Creating Thinking55 等价变换思维 Equivalent Transformationn Thought56 KJ法 Method of K.J57 戈顿法 Synectice58 集体创造性思维法 Brain Storming59 设计决策 (Design) Decision Making60 T-W-M体系 T-W-M system61 O-R-M体系 O-R-M system62 印象战略 Image Stralegy63 AIDMA原则 Law of AIDMA64 功能分化 Functional Differentiation65 功能分析 Functional Analysis66 生命周期 Life Cycle67 照明设计 Illumination Design设计色彩方法（英）1 色 Color2 光谱 Spectrum3 物体色 Object Color4 固有色 Propor Color5 色料 Coloring Material6 色觉三色学说 Three-Component Theary7 心理纯色 Unique Color8 拮抗色学说 Opponent Color Theory9 色觉的阶段模型 Stage Model of the Color Perception10 色彩混合 Color Mixing11 基本感觉曲线 Trisimulus Valus Curves12 牛顿色环 Newton's Color Cycle13 色矢量 Color Vector14 三原色 Three Primary Colors15 色空间 Color Space16 色三角形 Color Triangle17 测色 Colourimetry18 色度 Chromaticity 19 XYZ表色系 XYZ Color System20 实色与虚色 Real Color and Imaginary Color21 色等式 Color Equation22 等色实验 Color Matching Experiment23 色温 Color Temperature24 色问轨迹 Color Temperature Locus25 色彩三属性 Three Attribtes and Color26 色相 Hue27 色相环 Color Cycle28 明度 Valve29 彩度 Chroma30 环境色 Environmetal Color31 有彩色 Chromatic Color32 无彩色 Achromatic Colors33 明色 Light Color34 暗色 Dark Color35 中明色 Middle Light Color36 清色 Clear Color37 浊色 Dull Color38 补色 Complementary Color39 类似色 Analogous Color40 一次色 Primary Color41 二次色 Secondary Color42 色立体 Color Solid43 色票 Color Sample44 孟塞尔表色系 Munsell's Color System45 奥斯特瓦德表色系 Ostwald's Color System46 日本色研色体系 Practical ColorCo-ordinate System47 色彩工程 Color Engineering48 色彩管理 Color Control49 色彩再现 Color Reproduction50 等色操作 Color Matching51 色彩的可视度 Visibility Color52 色彩恒常性 Color Constancy53 色彩的对比 Color Contrast54 色彩的同化 Color Assimilation55 色彩的共感性 Color Synesthesia56 暖色与冷色 Warm Color and Cold Color57 前进色与后退色 Advancing Color Receding Color58 膨胀色与收缩色 Expansive Color and Contractile Color59 重色与轻色 Heavy Color and Light Color60 色价 Valeur61 色调 Color Tone62 暗调 Shade63 明调 Tint64 中间调 Halftone65 表面色 Surface Color66 平面色 Film Color67 色彩调和 Color Harmony68 配色 Color Combination69 孟塞尔色彩调和 Munsell's Color Harmony70 奥斯特瓦德色彩调和 Ostwald's Color Harmony71 孟.斯本瑟色彩调和Moon.Spencer's Color Harmony72 色彩的感情 Feeling of Color 73 色彩的象征性 Color Symbolism74 色彩的嗜好 Color Preference75 流行色 Fashion Color76 色彩的功能性 Color Functionalism77 色彩规划 Color Planning78 色彩调节 Color Conditioning79 色彩调整 Color Coordinetion80 色彩设计 Color Design材料与加工成型技术（英）1 材料 Material2 材料规划 Material Planning3 材料评价 Material Appraisal4 金属材料 Metal Materials5 无机材料 Inorganic Materials6 有机材料 Organic Materials7 复合材料 Composite Materials8 天然材料 Natural Materials9 加工材料 Processing Materials10 人造材料 Artificial Materials11 黑色金属 Ferrous Metal12 有色金属 Nonferrous Metal13 轻金属材料 Light Metal Materials14 辅助非铁金属材料 Byplayer Nonferrous Metal Materials15 高熔点金属材料 High Melting Point Metal Materials16 贵金属材料 Precions Metal Materials17 辅助非铁金属材料 Byplayer Nonferrous Metal Materials18 高熔点金属材料 High Melting Point Metal Materials19 贵金属材料 Precions Metal Materials20 瓷 Ceramics21 水泥 Cement22 搪瓷、珐琅 Enamel23 玻璃 Glass24 微晶玻璃 Glass Ceramics25 钢化玻璃 Tuflite Glass26 感光玻璃 Photosensitive Glass27 纤维玻璃 Glass Fiber28 耐热玻璃 Hear Resisting Glass29 塑料 Plastics30 通用塑料 Wide Plastics31 工程塑料 Engineering Plastics32 热塑性树脂 Thermoplastic Resin33 热固性树脂 Thermosetting Resin34 橡胶 Rubber35 粘接剂 Adhesives36 涂料 Paints37 树脂 Resin38 聚合物 Polymer39 聚丙烯树脂 Polypropylene40 聚乙烯树脂 Polyethylene Resin41 聚苯乙烯树脂 Polystyrene Resin42 聚氯乙烯树脂Polyvinyl Chloride Resin43 丙烯酸树脂 Methyl Methacrylate Resin44 聚烯胺树脂，尼龙 Polyamide Resin45 氟化乙烯树脂 Polyfurol Resin46 聚缩醛树脂 Polyacetal Resin47 聚碳酸脂树脂 PolycarbonateResin48 聚偏二氯乙烯树脂Polyvinylidene Resin49 聚醋酸乙烯脂树脂 Polyvinyl Acetate Resin50 聚烯亚胺树脂 Polyimide Resin51 酚醛树脂 Phenolic Formaldehyde Resin52 尿素树脂 Urea Formaldehyde Resin53 聚酯树脂 Polyester Resin54 环痒树脂 Epoxy Resin55 烯丙基树脂 Allyl Resin56 硅树脂 Silicone Resin57 聚氨酯树脂 Polyurethane Resin58 密胺 Melamine Formaldehyde Resin59 ABS树脂 Acrylonitrile Butadiene Styrene Redin60 感光树脂 PhotosensitionPlastics61 纤维强化树脂 Fiber Reinforced Plastic62 印刷油墨 Printing Ink63 印刷用纸 Printing Paper64 铜板纸 Art Paper65 木材 Wood66 竹材 Bamboo67 树脂装饰板 Decorative Sheet68 蜂窝机制板 Honey Comb Core Panel69 胶合板 Veneer70 曲木 Bent Wood71 浸蜡纸 Waxed Paper72 青铜 Bronge73 薄壳结构 Shell Construction74 技术 Technic75 工具 Tool76 金工 Metal Work77 铸造 Casting78 切削加工 Cutting79 压力加工 Plastic Working80 压力加工 Plastic Working81 焊接 Welding82 板金工 Sheetmetal Woek83 马赛克 Mosaic84 塑性成型 Plastic Working85 灌浆成型 Slip Casting86 挤出成型 Sqeezing87 注压成型 Injection Molding88 加压成型 Pressing89 水压成型 Cold Isostatic Pressing90 加压烧结法 Hot Pressing91 HIP成型 Hot Isostatic Pressing92 压缩成型 Compression Molding Pressing93 气压成型 Blow Molding94 压延成型 Calendering95 转送成型 Transfer Molding96 雌雄成型 Slash Molding97 铸塑成型 Casting98 喷涂成型 Spray Up99 层积成型 Laminating100 FW法 Fillament Winding101 粘接与剥离 Adhesion and Excoriation102 木材工艺 Woodcraft103 竹材工艺 Bamboo Work104 表面技术 Surface Technology 105 镀饰 Plating106 涂饰 Coating107 电化铝 Alumite108 烫金 Hot Stamping109 预制作 Prefabrication110 预制住宅 Prefabricated House 111 悬臂梁 Cantilever112 金属模具 Mold113 型板造型 Modeling of Teplate 114 染料 Dyestuff115 颜料 Artist Color传播与设计（英）1 传播 Communication2 大众传播 Mass Communication3 媒体 Media4 大众传播媒体 Mass Media5 视觉传播 Visual Communication6 听觉传播 Hearing Communication7 信息 Information8 符号 Sign9 视觉符号 Visual Sign10 图形符号 Graphic Symbol11 符号论 Semiotic12 象征 Symbol13 象征标志 Symbol Mark14 音响设计 Acoustic Design15 听觉设计 Auditory Design16 听觉传播设计 Auditory Communication Design17 图象设计 Visual Communication Design18 视觉设计 Visual Design19 视觉传播设计 Visual Communication Design20 图形设计 Graphic Design21 编辑设计 Editorial Design22 版面设计 Layout23 字体设计 Lettering24 CI设计 Corporate Identity Design25 宣传 Propaganda26 广告 Advertising27 广告委托人 Adveertiser28 广告代理业 Advertising Agency29 广告媒体 Advertising Media30 广告目的 Avertising Objectives31 广告伦理 Morality ofAdvertising32 广告法规 Law of Advertising33 广告计划 Advertising Planing34 广告效果 Advertising Effect35 广告文案 Advertising Copy36 广告摄影 Advertising Photography37 说明广告 InformativeAdvertising38 招贴画海报 Poster39 招牌 Sign-board40 小型宣传册 Pamphlet41 大型宣传册 Portfolio42 商品目录 Catalogue43 企业商报 House Organ44 户外广告 Outdoor Advertising45 POP广告 Point of Purchase Advertising46 展示 Display47 橱窗展示 Window Display48 展示柜 Cabinet49 博览会 Exposition 50 万国博览会 World Exposition51 包装 Packaging52 工业包装 Industrial Packing53 标签 Label54 企业形象 Corporate Image55 企业色 Company Color56 动画 Animation57 插图 Illustration58 书法 Calligraphy59 印刷 Initial60 设计费 design fee61 标准 standard62 注册商标 registered trade mark 设计美学与设计实验（英）1 美 Beauty2 现实美 Acture Beauty3 自然美 Natural Beauty4 社会美 Social Beauty5 艺术美 Artisitc Beauty6 容与形式 Content and Form7 形式美 Formal Beauty8 形式原理 Principles and Form9 技术美 Beauty of Technology10 机械美 Beauty of Machine11 功能美 Functional Beauty12 材料美 Beauty of Material13 美学 Aesthetics14 技术美学 Technology Aesthetics15 设计美学 Design Aesthetics16 生产美学 PAroduction Aesthetics17 商品美学 Commodity Aedthetics18 艺术 Art19 造型艺术 Plastic Arts20 表演艺术 Performance Art21 语言艺术 Linguistic Art22 综合艺术 Synthetic Arts23 实用艺术 Practical Art24 时间艺术 Time Art25 空间艺术 Spatial Art26 时空艺术 Time and Spatial Art27 一维艺术 One Dimantional28 二维艺术 two Dimantional29 三维艺术 Three Dimantional30 四维艺术 Four Dimantional31 舞台艺术 Stagecraft32 影视艺术 Arts of Mmovie and Television33 环境艺术 Environmental Art34 美术 Fine Arts35 戏剧 Drama36 文学 Literature37 意匠 Idea38 图案 Pattern39 构思 Conception40 构图 Composition41 造型 Formation42 再现 Representation43 表现 Expression44 构成 Composition45 平面构成 Tow Dimentional Composition46 立体构成 Three Dimentional Composition47 色彩构成 Color Composition48 空间构成 Composition of Space49 音响构成 Composition and Sound50 多样与统一 Unity ofMultiplicity 51 平衡 Balance52 对称 Symmetry53 调和、和声 Harmony54 对比 Contrast55 类似 Similarity56 比例 Proportion57 黄金分割 Golden Section58 节奏 Rhythm59 旋律 Melody60 调子 Tone61 变奏 Variation62 纹样 Pattern63 形态 Form64 有机形态 Organic Form65 抽象形态 Abstract Form66 简化形态 Simptified Form67 变形 Deformation68 图学 Graphics69 透视画法 Perspective70 线透视 Linear Perspective71 视点 Eye on Picture Plane72 灭点 Vanishing Point73 平行透视 Parallel Persective74 成角透视 Angular Perspective75 斜透视 Obligue Perspective76 单点透视 Single Paint Perdpective77 两点透视 Tow-Point Perdpective78 三点透视 Three-PointPerdpective79 鸟瞰图 Bird's Eye View80 平面视图 Ground Plain81 轴侧投影 Axonometric Projection82 设计素描 Design Sketch83 预想图 Rendering84 模型 Model85 粘土模型 Clay Model86 石膏模型 Plaster Model87 木制模型 Wooden Model88 缩尺模型 Scale Model89 原大模型 Mock Up90 仿真模型 Finished Model91 制造原形 Prototype92 计算机图形学 Computer Graphics93 框架模型 Frame Model94 实体模型 Solid Model95 计算机辅助设计 COMPUTER AIDED DESIGN96 计算机辅助制造 Computer Aided Manufacture97 计算机三维动画 Computer Three Dimentional Animation98 计算机艺术 Computer Arts99 计算机书法 Computer Calligraphy 100 计算机图象处理 Computer Image Processing101 计算机音响构成 Computer Sound Composition实验心理学与人机工程学（英）1 人类工程学 Human Engineering2 人机工程学 Man-Machine Engineering3 工效学 Ergonomice4 人因工程学 Human Factors Engineering5 人因要素 Human Factors6 人机系统 Man-Machine System7 人体工程学 Human Engineering 8 人本位设计 Human Sstandard Design9 实验心理学 Experimental Psychology10 物理心理学 Psychophysics11 感觉 Sensation12 知觉 Perception13 感觉阙限 Threshold of Senssation14 心理量表 Psychological Scaling15 视觉 Visual Perception16 视觉通道 Visual Pathway17 听觉 Hearing Perception18 肤觉 Skin Sensation19 视觉心理学 Visual Psychology20 听觉心理学 Hearing Psychology21 感光元 Photoreceptor Cell22 明视、暗视、间视 Phootopic Vision ,Scotopic Vision , Mesopic Vision23 光适应与暗适应 Photopic Adaptation and Sscotopic Adaptation24 格式塔，完形 Gestalt25 形状知觉 Shape Perception26 轮廓 Conotour27 主观轮廓 Subjictive Contour28 图形与背景 Figure and Ground29 图形与背景逆转 ReversibleFigure30 良好形状法则 Prinzip der Guten Gestalt31 群化 Grouping32 等质性法则 Fsctor of Similarity33 伪装 Camouflage34 形状的恒常性 Shape Constancy35 大小的恒常性 Size Constancy36 空间知觉 Space Perception37 立体视 Stereopsis38 运动知觉 Movement Perception39 视错觉 Optical Illusion40 残像 After Image41 似动 Apparent Movement42 视觉后效 Aftereffects in Visuvl43 瀑布效应 Waterfall Effect44 视线记录仪 Eye Camera45 听觉刺激 Auditory Stimulus46 声压 Sound Pressure47 声压水平 Sound Pressure Level48 频谱 Spectrum49 乐音与非乐音 Tone and Nontone50 噪声 Noise51 听觉阙限 Auditory Threshold52 响度 Loudness53 听觉掩蔽 Auditory Masking54 音乐心理学 Psychology of Music55 音响心理学 Psychology of Sound56 音的四属性 Four Attribute Sound57 音高 Pitch58 音色 Timbre59 力度 Loudness60 频率辨别阙限 Difference Threshold of Frequency61 强度辨别阙限 Difference Threshold of Loudness62 混响 Reverberation63 音源距离感 Distance Perception of Sound64 音源方位感 Orientation Perception of Sound65 立体声 Stereophony66 语言心理学 Psycholinguistics67 语言声谱 Language Spectrum68 语言清晰度 Articulation69 人体尺寸 Humanlady Size70 作业空间 Work Space71 模数 Module72 心理尺度 Psychological Measure73 动作分析 Motion Analysis74 时间研究 Time Study75 动作时间研究 Motion and Time Study76 时间动作轨迹摄影Chronocyclegragh77 动迹 Traffic Line78 光迹摄影 Luminogram79 脑波 Brain Wave80 生物钟 Bio-o'clock81 睡眠 Sleep82 疲劳 Fatigue83 姿态 Body Posture84 皮肤电反应 Galranic Skin Response85 临界闪烁频率 Critical Flicker Frequence86 肌肉运动学 Kinesiology87 肌电图 Electromyography88 形态学 Morphology89 仿生学 Bionics90 人、环境系统 Man-Environment System91 照明 Hlumination92 振动 Oscillate93 气候 Climate94 空气调节 Air Conditioning95 功能分配 Functional Allocation 设计生产经营与评价（英）1 工业工程学 Industrial Engineering2 工业心理学 Industrial Psychology3 科学管理法 Scientific Management4 生产管理 Production Control5 质量管理 Quality Control6 系统工程 System Engineering7 批量生产 Mass Production8 流水作业 Conveyer System9 互换式生产方式 Interchangeable Produsction Method10 标准化 Standardization11 自动化 Automation12 市场调查 Market Research13 商品化计划 Merchandising14 产品开发 Product Developement15 产品改型 Model Change16 产品测试 Product Testing17 产品成本 Product Cost18 营销学 Marketing19 买方市场 Buyer's Market20 卖方市场 Seller's Marker21 促销 Sales Promotion22 适销 Marketability23 消费者 Consumer24 购买动机调查 Motivation Research25 深层面接法 Depth Interview26 销售热点 Selling Point27 卡通测试法 Cartoon Test 28 产品形象 Product Image29 形象策略 Image Strategy30 公共关系 Public Relations31 运筹学 Operations Research32 设计策略 Design Policy33 艺术总监 Art Director设计法规与标准（英）1 知识产权Intellectual Property2 著作权 Copyright3 工业产权 Industrial Property4 专利 Patent5 发明专利 Patent for Invention6 实用新型 Utility Modle7 外观设计专利 Registation of Design8 注册商标 Registered Trade Mark9 广告法 Advertising Law10 反不正当竞争 Repression of Untair Competition11 设计费 Design Fee12 标准 Standard13 德国工业标准 Deutsche Industrie Normen设计思潮与流派（英）1 学院派 Academicism2 理性主义 Rationalism3 非理性主义 Irrationalism4 古典主义 Classicism5 浪漫主义 Romanticism6 现实主义 Realism7 印象主义 Impressionism8 后印象主义 Postimpressionism9 新印象主义Neo-Impressionisme(法）.WORD ..10 那比派 The Nabject 11 表现主义 Expressionism 12 象征主义 Symbolism 13 野兽主义 Fauvism 14 立体主义 Cubism 15 未来主义 Futurism 16 奥弗斯主义 Orphism 17 达达主义 Dadaisme(法) 18 超现实主义 Surrealism 19 纯粹主义 Purism 20 抽象艺术 Abstract Art21 绝对主义，至上主义 Suprematism 22 新造型主义 Neo-plasticisme(法) 23 风格派 De Stiji 24 青骑士 Der Blaus Reiter 25 抒情抽象主义 Lyric Abstractionism26 抽象表现主义 Abstract Expressionism27 行动绘画 Action Painting 28 塔希主义 Tachisme(法) 29 视幻艺术 Op Art30 活动艺术、机动艺术 Kinetic Art 31 极少主义 Minimalism 32 概念主义 Conceptualism 33 波普艺术 Pop Art34 芬克艺术、恐怖艺术 Funk Art 35 超级写实主义 Super Realism 36 人体艺术 Body Art 37 芝加哥学派 Chicago School 38 艺术与手工艺运动 The Arts & Crafts Movement39 新艺术运动 Art Nouveau 40 分离派 Secession41 构成主义 Constructivism 42 现代主义 Modernism 43 包豪斯 Bauhaus44 阿姆斯特丹学派 Amsterdam School 45 功能主义 Functionalism 46 装饰艺术风格 Art Deco(法) 47 国际风格 International Style 48 流线型风格 Streamlined Forms 49 雅典宪章 Athens Charter 50 马丘比丘宪章 Charter of Machupicchu51 斯堪的纳维亚风格 Scandinavia Style52 新巴洛克风格 New Baroque 53 后现代主义 Postmodernism 54 曼菲斯 Memphis 55 高技风格 High Tech 56 解构主义 Deconstructivism 57 手工艺复兴 Crafts Revival 58 准高技风格 Trans High Tech 59 建筑风格 Architecture 60 微建筑风格 Micro-Architecture 61 微电子风格 Micro-Electronics 62 晚期现代主义 Late Moddernism。

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