星巴克PPT

合集下载
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。

Commitment to Partners
At Starbucks, we believe in treating people with respect and dignity. This is especially true of the way we treat the people who work for Starbucks – our partners.
Commitment to Environment
From promoting conservation in coffee-growing countries to in-store "Green Teams" and recycling programs, Starbucks has established high standards for environmental responsibility.
In fact, corporate social responsibility at Starbucks runs deeply throughout our company. Here are some of the commitments we've made to do business in a socially responsible manner.
Commitment to Communities
We strive to be a responsible neighbor and active contributor in the communities where our partners and customers live, work and play.
The Starbucks mission statement
Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. The following six guiding principles will help us measure the appropriateness of our decisions: Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success.
1990s Starbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company.
2000s The Starbucks phenomenon continues. As of this writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy for Tazo® tea and Frappuccino® blended beverages.
Favorite Beverages
Starbucks Corporate Social Ref History of Starbucks
1970s The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle. 1980s Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.
The Starbucks Brand Story
The Way Starbucks Do Business
The Starbucks mission statement is more than words on a piece of paper – it's the philosophy that guides how we do business every day.
A webpage from WWW. Starbucks. com
Commitment to Origins™
By making investments that benefit coffee producers, their families and communities, and the natural environment, Starbucks is helping to promote a sustainable model for the worldwide production and trade of high-quality coffee.
Starbucks
This is not instant coffee as you know it. This is rich, flavorful Starbucks coffee in an instant~
Contents
A Brief History of Starbucks
The Starbucks Brand Story The Way Starbucks Do Business
Starbucks Corporate Social Responsibility
Giving back to communities and the environment. Treating people with respect and dignity. Serving the world's best coffee. Every day, we demonstrate our beliefs in the guiding principles of our mission statement in the way we do business.
相关文档
最新文档