Module 4 Unit 1最新版译林牛津高中复习一轮复习一轮复习精品教案(强烈推荐)

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重点高中译林牛津英语模块四Unit1教案

重点高中译林牛津英语模块四Unit1教案————————————————————————————————作者：————————————————————————————————日期：2Module4, Unit1 单元教学设计课题AWE M4 U1 主备人仇晓荣项目目标要求话题Tomorrow’s world语言知识语音Natural and fluent pronunciation and intonation词汇Advertising, advertisement, persuade, promote, welfare, cheat, skilful, innocent, fool, cure, grocery, comment, aim, mental. national, campaign, benefit, consult, latest, recommend, publisher, senior, purchase, designer, tip, slogan, update, youth, aspect, bargain, bonus, fancy, target, determine, analysis, react, personally, poisonous, urge, essay, shockBe meant to, even if/though, fall for, play tricks on, deal with, figure out, appeal to, get something across语法1.Direct speech and reported speech2.Reported speech: statements, questions and imperative sentences功能1.Stating opinions and giving supporting reasons2.Describing an increase, a decrease, no change, a range, an average and a limit语言技能By the end of the unit, students will be able to听listen for statistics and descriptions说Express opinions on advertisements读Read an article about advertisements and two articles related to ad campaigns 写Write an advertisement情感态度Students know and accept diverse cultures and broaden horizon. Students learn how to be cooperative as well as competitive with others.学习策略Summarize what is in listening and reading;put more effort on the difficulties; cooperate with other; expand knowledge about how to read expository writing文化意识1.Differences between commercial ads and PSAs2.Public service advertising campaigns in China注：目标要求可参阅南京外国语学校仙林分校《英语教学实施纲要》第四部分“目标内容”中的相关描述。

牛津译林版高中英语必修模块四 4Unit1 Grammar教案-新版

牛津版必修4Unit1 Grammar教案Analysis of the teaching material:This is the 5&6th period of Unit One. In this period we’ll deal with direct speech and reported speech.Objectives:1.Help Ss understand how to use reported speech in statements, questions andimperative sentences.2.Help Ss learn the way to change direct speech into reported speech in differenttenses and sentence structures.Teaching important point:How to help the students apply these rules into practiceTeaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Revision and Lead-inMake a dialogue with some Ss to introduce the topic.Step 2 Direct speech and reported speech1. What should we pay attention to when changing direct speech into indirect speech?(1) Personal pronouns and tense(2) Adverbials of time and place(3) Other cases2. Have Ss do the Ex:Change the following sentences into reported speech.3. Ask Ss to finish the Ex. on Page 9.Step 3 How to use reported speech to report1.Statements:After explanation, ask Ss to do some simple questions at once.2.Questions:Have Ss try some easy tasks after explaining.3.imperative sentences:Help Ss finish several exercises after imparting.Step 4 Ex. for consolidation1.Ask Ss to finish A on Page 11.2.Help Ss to finish B on Page 11.Homework1. P92: C1&C22. Unit Revision: Periods 5 & 6.。

江苏省牛津译林版高一Module4 Unit1 Project 学案设计含部分答案

Module 4 Unit 1 Project:Developing an ad campaignPeriod ILearning Aims●In this period, you’ll know some basic information about an advertisement campaign.●Your reading ability will be improved.●Learn English through doing group work.●Your creative, comprehensive and consolidating abilities can be developed. 【Activity procedures】学生学习活动教Activity 1 Lead-in1．Activity Aim：make Ss have a brief understanding of the passage 2．Teaching Method：students-centered practiceStep 1. Lead in. Answer the following questions:What are the two main types of advertisements?Step 2. Fast reading:Go through the two passages quickly and answer the following questions:1. What is an ad campaign?2. When you start a successful ad campaign, what must you have in mind?3. Before building an ad campaign, what questions you must consider first?Activity 2 Detailed reading1．Activity Aim : make Ss get some details of the text2．Teaching Method: students-centered practicePassage One How do you build an ad campaign?Step 1. Answer the following questions:1. Who is the audience for your ad campaign?2. What do you want your audience to say?3. How do you reach your audience?Step 2. Go through the passage carefully to finish the True or False questions:1. Starting a successful ad campaign, you can only have a clear mind.2.After determining the target audience, you can freely choose the approach to reaching the audience.3.The purpose of an ad campaign is to reach a certain audience.Passage Two Anti-smoking ad campaignQuestions based on Passage Two1.What is not the reason for anti-smoking?A. Every year millions of people around the world die due to smoking.B. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases.C. Smoking costs a lot and causes great damage to the welfare of the people.D. So as to develop huge numbers of smokers in Asia.2.Who’s the target audience and why?3.The following approaches to achieving the goal are used except ________.A. Tell teenagers to care about health and future.B. Educate teenagers about the bad physical effects of smoking and those on the people around them.C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible.D. Convince the parents to urge their children to give up smoking.4. Why do they chose the picture ----- “Smoking kills” as their logo? Activity 3 Consolidation1．Activity Aim：make Ss master the text structures2．Teaching Method：students-centered practiceTask- based reading Title: How do you build an ad campaign?An ad campaignis a plannedprogramme ofadvertisementsusing1.________kinds of ads to reach a certain audience. Three2._____Your3.________audience5. _________ your targetaudience by 6._______ someresearch so as to create the rightmessage for the right people.A clear goalDecide what you want toexpress in this campaign. Whatyou will advertise should7.________ to the audience inorder to get them to8._________ in a certain way.In other words, you must knowwhat they 9.________ about orwhat they are concerned aboutand how the issue will affecttheir lives, etc.4.________Choose a proper one to get yourmessage 10.__________. Itdepends mainly on which kindsof ads reach that particulargroup best.Activity 4 Writing1. Activity Aim : practice oral English and writing2. Teaching Method: students-centered practiceWhat do you think of the fact some high-school teenagers smoke at school?What measures will you take to discourage them from smoking?Homework :1 Read the reading materials and get familiar with it.2.Make your ad campaign more perfect after class.Period II Language points【Learning Aims】1. Learn some useful words and expressions2. Master some important language points3. Make use of the important words, phrases and sentences flexibly【Learning Procedures】学生学习活动教师组织教学方案【活动一】1．活动目标：培养学生自学的能力2．活动方式：学生练习I Translate the following phrases1.促进公共福利2.不同种类的... / 各种各样的...3.影响特定的受众4.心里有明确的目标5.理解，明白6.让某人做某事7.提前做研究及分析8.迎合, 对...有吸引力9.关心, 关注/ 担忧10.让...被理解明白11.组织, 汇集; 组装12.取决于...13.因为14.导致15.使国家花费了大量的钱使...付出了代价16.损害, 伤害17.阻止...做某事18.使信服/ 说服某人(不)做某事19.督促/ 力劝某人做...20.戒烟21.提供某人某物22.通知/ 告知学生吸烟的危害23.完全意识到24.与...有关25.死于...II Read the following sentences fluently1.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.2.It is important to always try to appeal to the audience in order to get them to react in a certain way.3. When planning a public welfare campaign, you may want to ask yourself.4. There are a lot of ways to get your message across when you are putting together an ad campaign.5. Our interviews also indicate that young people are concerned about what is cool and what their friends like.6. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.【活动二】1．活动目标：让学生掌握重要语言点并能在练习中活用2．活动方式：学生读背，老师做适当讲解1.recommend vt. 推荐；建议，劝告；介绍【常见搭配】推荐某人某物推荐某人当...建议做某事建议某人做某事建议... recommend that _____________E.g. 我向我所有的学生都推荐这本书。

高中英语 Unit1(Word部分)教案译林牛津版必修4

英语必修4译林牛津Unit 1精品教案教材：牛津高中英语(模块四)高一下学期文档内容：教学设计—教案单元：Unit 1 Advertising板块：Word Power课堂设计指导思想：本堂课是以介绍构词法知识为主的词汇教学课。

词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。

但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。

教师在语境中教学，学生在语境中学习，语境中运用。

Teaching aims:1. Get to learn that some words are divided by adding suffixes and prefixes to the root words.2. Learn more words and expressions related to sales and marketing.3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes andprefixes.Teaching procedures:Step 1 Lead-in (Blank-filling)Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage.【设计说明】用短文填空的方式来导入本课，既可复习上一课的内容，又能快速将学生的注意力引到构词法知识上，即在名词和动词后加上后缀可构成形容词。

Step 2 Show more examplesShow students more examples of derivatives to impress them with the knowledge of word formation.【设计说明】用更多的例子帮助学生加深对构词法知识的印象，并为下一环节做好准备。

牛津译林版高三英语第一轮复习教案(模块四第一单元)

Module 4 Unit 1 新课标单词advertise vi & vt （为 .. ）做广告，登广告advertisement n 广告share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的product n 产品service n 服务promote vt 宣传，推广，促销，推销place vt 安排，放置intended adj （为... 而）打算的（或设计的）educate vt 教育issue n 问题，议题welfare n 福利，福利事业complete adj 全部的，完全的，完整的law n 法律lie vi 说谎untrue adj 不真实的claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste 牙膏breath n 气息，呼吸advertiser n 等广告者，广告客户，广告商cure vt 治愈，治疗customer n 顾客，消费者comment n 评论，意见，评价connect vt 联系，连接trick n 骗局，把戏，恶作剧original adj 新颖的，别致的，独创的，最初的，原来的creative adj 具有创造性的，具有独创力的public n 公众，大众lead vt 过（某种生活）；领导，引导nationwide adj 全国范围的，全国性的campaign n （社会，政治或商业等的）活动，运动drug n 毒品，药，药物deal vi 处理，对付social adj 社会的school vt 是受学校教育，培养，教育live vi 过（某种生活）smoking n 吸烟，抽烟commit vt 犯（错误），干（坏事）commit suicide 自杀smart adj 聪明的，精明的complete vt 完成satisfied adj 满意的trick vt 欺骗，哄骗publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力choice n 选择recommend vt 推荐14. fall for 28. on salebar n 条，棒 available adj 可买到的，可获得的 company n 公司build vt 开发，建构update vt 更新 various adj 各种各样的，多样的1. be used to15. play tricks on 29. of high quality 2. do some research on 16. lead a better life 30. be popular with 3. share with17. live a healthy life 31. remind sb (not to) tosth 4. encourage sb to do sth 18. commit suicide 32. up to 5. believe in 19. follow the advice 33. be bored with 6. for free20. offer sb sth 34. be amazed at 7. be intended to do sth 21. be satisfied with 35. appeal to 8. protect sb from sth 22. trick sb into doing sth36. be concerned with9. public welfare 23.persuade sb into doing sth10. be aware of 24. take drugs11. even if 25. keep away from12. be proud of 26. at a low price13. conn ect …to..27. be tired ofpackaging n 包装design n 设计，图案，花样 vt 设计 completely adv 完全地，彻底地 unforgettable adj 难忘的，无法忘记的 fashionable adj 时髦的，流行的 convenient adj 便利的，方便的 highly adv 非常，很，高地，高度地particular adj 特定的；特别的 audience n 受众；观众；听众；读者 goal n 目标，目的 target n 目标，对象，靶子 media n （medium 的复数）媒介，媒体 determine vt 确定，决定 extremely adv 非常，极其functional adj 实用的，有用的，功能的，机 appeal vi 迎合，有吸引力，能的appeal to 迎合，对 ..... 有吸引力 filling n 馅；填充物 bored adj 感到厌倦的 jeans n 牛仔裤react vi 做出反应，回应 gather vt搜集，收集，使聚集 approach n 方法，途课文出现短语•单词应用根据单词的首字母或汉语意思填写正确单词，注意形式变化1. If you want to sell this product well, I advise you to a ________ it in the n ewspaper or onTV.2. All of us fin ally agreed to his pla n because of his p _____ I an guage.3. Nearly all the a ______ to the palace were guarded by the soldiers.4. The writer traveled throughout the country to p _________ h is latest no vel.5. PSAs are ofte n placed for free, and are i _____ t o educate people about health, safety, or anyother i ______ which affects_public welfare.6. China has strong laws to protect people from advertiseme nts that lie or try to make peoplebelieve u _____ claims about products or services.7. The advertisers want you to read the word ‘ fights ' and think tlcat the tobahpastebreath, but it does not say that!8. PSAs use some of the same methods, like attractive and origi nal images and c ___ Ian guage,but they are made to serve the public.9. China bega n a_n ati on wide public service advertis ing c ______ in 1996, and since the nnu merous PSAs have appeared around the coun try.10. One of the PSA s to teach us how to live healthy lives is ' Smoking is（自杀）slowly '.11. I have c ______ （完成）my article about ads, and I ' m q（满意）with it.12. Before our talk, I did not think very much about how an advertiser might be trying tot ______ customers into buying a product or a service.13. The publisher also said that the readers wouldn ' ttelieve the writer 'u§_ way ofthinking and rich i ___________ （想象力）.14. This term ' main reading category for senior high students is adventures, so Travel to theMisty Country would be a good c .15. That is why we are considering r _______ （重新包装）our chocolate bar as well.16. Our new packaging will be colorful and _______ （弓I人注目）.17. Have you ever （后悔）not having snapped those _ （难忘的）moments?18. It '____________ (fashion), __________ (方便的)and __________ (function).19. It is ________ (极其)important to know your audienee so you can create the right messagefor the right people.20. You must decide what a _______ you want to use.•词形转换1. inten ded ( adj.)-- -- (n .)2. educate ( v.)——(n.)3. conn ect( v.)——(n.) 4. advertiser ( n.)---- (n.)5. create ( v.)——(adj.)6. society ( n.)——(adj.)7. imagi ne ( v.)---- (n.) 8. determ ine (v.)——(adj.)9. complete (adj./v.) —(adv.)10.satisfied (adj.)(v.)(n.)三.句型结构1.We (如此习惯于)them that we often do not even realize how many we see andhear in a day.Wood can （被用来造纸）.We (过去常购物)on Sun days, but now we have no time.2. PSAs are ofte n placed for free, and are inten ded to educatebe inten ded/mea nt to do sth./ be inten ded/mea nt for sb/sthThis software the computers （是为了保护不受至U…攻击而设计)by a kind of virus called worm.The toy ________________________ (是给儿童玩的)aged three and up.1. However, we still must ___________________ ( 知道)the methods used in ads to try andsell us thin gs.___________ ____________ (老师说的话)made me ______________________________ ____(意识到英语的重要性).Are you aware _______________________ (你已伤害了)her feelings?2. We must not _ _ _ _ (上… 的当)this kind of trick.He is too sma rt to fall for that trick (很聪明不会中那个诡计的).3. These ads deal with large issues.He is _____________________ （容易相处）._________________________ （尽管她病了）, she continued ________ （处理）problems of all kin ds.4. There are even PSAs to teach us how to __________________ （过健康的生活）.5. I will encourage _______ _________ _ _________________ （鼓励朋友们注意）them aswell.6. I recommend that ____________ （我们买）10 copies for the library.=I recommend ________ 10 copies for the library.He recommended me ______ ____ （呆）for another week.四. Fill in the blanks with the correct forms:1. We tried to ____ our point _______ , but he just wouldn 'tlisten.2. It is importa nt to always try to _ _ the way the audie nee will react.3. My daughter _____ me _____ forget to take my medicine.4. The company must ensure that their product _________ .5. If you _____ ath, you should turn to doing some En glish exercises.6. When you start a successful ad campaig n, you must __ a clear goal and target audie nee ____ .五. 翻译句子1. 他过去生活在农村，但现在已经完全适应城市生活了。

英语必修iv译林牛津版unit1总复习教案

英语必修IV译林牛津版Unit1 总复习教案第一部分重点词汇讲解share vt. 分享，共有 n. 份额；股份，【常用搭配】1) share sth with sb 与某人分享某物2) share sth among/between sb 和某人分担某物3) share (in) sth 分享、分担4) share the joys and hardships 同甘共苦【例句】1) She won’t share her secret with us. 她不愿意把她的秘密告诉我们。

2) They shared the sweets among the children. 他们把糖分给了孩子。

3) I will share (in) the cost with you，and your share of the cost is about $10.我会和你平摊费用, 你的这份费用大概是10美元。

4) buy 500 shares in a shipping company 购买某航运公司的500股股份persuasive adj. 有说服力的 persuade v. 劝说 persuasion n. 说服【例句】1) They used many persuasive arguments. 他们用了许多有说服力的论据。

【常用搭配】1) persuade sb /pron. 说服某人2) persuade sb of sth 使某人相信某事3) persuade sb to do sth = persuade sb into doing sth 说服某人做某事4) persuade sb out of doing sth 说服某人不要做某事5) persuade sb that-clause 使某人相信6) sb be persuaded that-clause 某人相信……【例句】1) I can persuade the boss soon. 我很快就能说服老板。

大丰中学高三英语一轮复习学案：模块4Unit1（译林牛津版高考复习英语必修四学案设计）

大丰中学高三英语一轮复习学案：模块4Unit1（译林牛津版高考复习英语必修四学案设计）高 Module 4 Unit 1 Advertising (1)【考点透视】一、单词聚焦(一) 词汇识记1. 看书自查（P68 advertise - P68 trick sb into doing sth）2. 试题检测1. An advertisement usually uses p________ language and exciting images to encourage people to buy a product or service.2. The company is p________ their new toothpaste by advertising on TV, radio, and in newspapers.3. A crime was c________ last weekend and the police are looking into the case.4. In this unit the students are asked to learn to develop an ad c________.5. Our government has been using PSAs to e________ people for many years.6. It is known to the public that advertisements are a good way to sell products and ________ (服务).7. Do all the people believe that advertisements tell the ________ (完全的) truth?8. PSAs often use attractive and ________ (新颖的) images and creative language to serve the public.9. When some ads are shown on TV, the children will feel good about their nice ________ (评论) and remember the words easily.10. When did China begin a ________ (全国性的) public service advertising campaign?(二) 词汇运用1. share(1) vt. 共用；分享常用于share sth. with / between / among …… 结构中Would you ______________________________? 我们一起看报纸好吗？The boy _________________________ other children. 和其他小孩一起玩玩具。

[导学案]译林牛津版高三一轮复习模块4 Lesson1-3 导学案(附答案)(2)

Module4 Unit1 Advertising一、单词默写1.宣传；晋升2.无辜的，天真的3.有说服力的4.呼吸（vt.）5.评论（n.&vi.）6.推荐，建议（vt.）7.有毒的8.高级的，年长的9.分析（n.）10.欺骗（n.&v.）11.服务（n.）12.智力（n.）13.活动（n.）14.全国范围的15.便宜货（n.）16.敦促（vt.）17.广告（n.）18.购买（vt.&n.）19.咨询（vt.&vi.）20.吸引人的21.利益，好处（n.&v.）22.目标，靶子（n.&vt.vi.）23.可利用的，可得到的24.满意（v.）25.决心（n.）26.担心；关爱（n.）27.有目的的，有意图的28.呼吁；迎合（v.）29.方式，途径（n.）30.方便的，便利的【词汇使用】选用上述词的适当形式完成句子。

1.we aim to offer good value and______________ to all our consumers.2.Barack Obama will visit China next week, which will_______________ theunderstanding and cooperation between the two countries.3.These small businesses have greatly _____________ from the fall in interestrates.4.The race was so close that everyone was holding his ____________ at the finish.5.The United Nations _____________ America to give up solving the problems betweenthe countries by force.6.Many politicians are ______________ with the good of the people living in therural areas.7.Teachers should develop new____________ to teaching, or they might fall behind.8.I’ll go to China for my holiday. Would you please _____________ me a good novelto kill time?9.Heavily in debt, the young couple began to regret the____________ of such a bighouse.10.Your outlook ____________ what you are going to be.二．词汇与短语1.persuade sb. to do sth.______ sb. to do sth. _________ sb. to do sth; ________ sb. to do sth. __________ sb. to do sth;(1)The doctor tried to___________ him to give up smoking, but he wouldn’t listen.(2)My mother always __________ me to do my homework as quick as possible.(3)His father __________his son ____________ take over his company afterretirement.(4)Students are __________ not to touch anything in the lab.(5)---I love traveling .I hope to go with you this time.----But does your mother ________ you to go.1.deal with_______with; _______with; _______with; _______with; _______with;(1)You should not lose heart when you___________ with difficulty in learning aforeign language.(2)Her actions do not___________ with her words./Mary and Tom had____________ witheach other before they met.(3)It was very sad when husbands and wives ___________ with each other.(4)How do we____________ with all of these issues –food security, clean water-whichare critically important to people?2.protect sb./sth. from__________...from;_________...from;__________...from;__________...from;________ __...from;3.be aware ofbe_______ of, be_______ of, be_______ of,(1)He who is ____________ of asking is ashamed of learning.(2)He told me that if there is any person __________ of doing business, it shouldbe you.(3)The team, due to report back by the end of November, is expected to be ________of several independent experts.4.appeal to_________to, _________to, _________to, _________to, _________to,(1)I hope you’ll _________ to the point in the debate.(2)If you want to know his telephone number, you may _________ to the telephonedirectory.(3)It never ________ to me that Tom would be elected chairman of the Students’Union.(4)He discontinued his ____________ to the magazine last month.(5)Though the necklace is not made of real crystal, it still__________ to youngpeople.5.be smart aboutbe________ about, be________ about, be________ about, be________ about,(1)If you are___________ about Australian cities, just read the book written byDr.Johnson.(2)She has already tried her best. Please don’t be too __________ about her job.(3)---I can’t help but feel very _______ about the matter. Linda, my dear, tell methe truth.---Oh, mum, there is nothing between Tom and me.(4)I’m__________ about what I say because careless remarks are likely to hurt other’sfeelings.6.getsth. acrossget_____, get_______, get________, get________ from, get________ for, get________ to doing,(1)It was not a serious illness, and she soon ___________it.(2)We’re going to___________ with some friends for a picnic. Would you like to joinus?(3)His mother had thought it would be good for his character to __________ fromhome and earn some money on his own.三．重点句型（句型仿写）1.Nowadays we can find advertisements almost wherever we go.他似乎不管走到哪儿都能交到朋友。

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M4 Unit1 Advertising基础知识检查单高三英语备课组Learning aims:1.Master the important words,phrases and sentence patterns.e language points flexibly.3.Read two important passages .Learning procedures:语境活用一、词汇[用早读单上的单词的适当形式填空]1．are supposed to be honest with the ．If you your goods in a dishonest way, you will be fined up to 50, 000 yuan.(advertise)2．I can say it is of great to share your feelings with someone you trust, which is also l to your mental health.(benefit)3．Li Hua is a young man with great ．He to go to Tibet after graduation. never to come back before he could make a big fortune, he left home without saying a word.(determine)4．He was at the news，for I could see his look on his face.(shock)二、短语[用早读单上的短语的适当形式填空]1．This book educational problems, so I think it’s useful to me.2．I do what I do because I know it is what I be doing.3．He found it difficult to his idea to those foreigners.4．No matter how hard I try to convince you that is a trick, you it every time. 5．Everybody is trying to the ad model of the future, but nobody is doing it on this scale.6．With students burdened with too much homework, some educators the public to pay more attention to their physical health.7．It was advised that all the students should each other and help each other in our class.8．the punishment was unjust, he would accept it without saying anything, because he knew it was the rule of the company.三、句式仿写1．even if意为“即使；尽管”，引导让步状语从句Even if an ad does not lie，it does not mean it is altogether innocent.【仿写】即使他们在性格方面完全不同，他们仍旧是好朋友。

高考英语一轮复习活动单(译林牛津版模块四Unit1)

高考英语一轮复习活动单（译林版）模块四Unit 1 Advertising【复习目标】★核心词汇一、根据句意及中文提示写出所缺单词的完全形式1.Sometimes customers can ___________(受益) from some advertisements.2.The company is ___________ (推销)their new products by advertising on television.3.Before going on a diet, you’d better (咨询)your doctor.4.How did you ___________(劝服) him into joining us? It’s amazing!5.At 20, Steve left his hometown, (决定)not to return without realizing his dream.6. It is a new latest book. Our teacher recommends that I __________ (购买)a copy to read.7. I would rather fail than _________(作弊) in the examination.8.The doctor tried his best to _________(治愈)the old man of lung cancer.9. Can you (推荐) me some new books on this subject?10.His deeds (使震惊) her out of making friends with him.二、译出下列短语1.上……的当，受……的骗___________2.旨在，目的是___________3.欺骗，捉弄___________4.吸引，引起兴趣，呼吁___________ 7.与……分享___________ 8.知道，意识到___________ 9.以……感到自豪___________ 10.欺骗某人做某事___________ 11.保护……免受___________ 12.对……感到满意___________ 13.对……关心___________ 14.阻止某人做某事___________ 15.事先，预先，提前___________ 16.计算出，估计，理解，搞清楚___________ 17.自杀___________ 18.偶尔遇到/碰到___________ 19.习惯于___________ 20.涉及，关于；处理，应对___________ 21.依靠___________ 22.信任___________ 23.免费___________ 24.提供___________ 25.警醒某人做某事___________ 26.多达___________第- 1 -页共31页。

2021届一轮复习译林版必修4：Module 4 Unit 1 Advertising 学案

高三英语一轮复习M4Unit1 导学案一、基础知识过关检测（一）单词拓展1. n. 做广告，广告活动，广告业→ vt.﹠vi.做广告，宣传→n.广告，广告宣传2. vt.说服，劝说，使信服→ adj.有说服力的→ n.说服3. adj.心理的，精神的→ adv.心理地，精神地→ adv.身体地4. vt.﹠vi. ﹠n.使受益，益处，救济金，奖金→ adj.有益的5． vt. 推广，宣传，促销→ n.提升，促销产品6. adj.高兴的，满意的→ adj.令人愉快的→ vt.使喜欢，使高兴→ n.快乐，令人高兴的事7. n.智力，才智，情报→ adj.智慧的8. vt.使…惊奇→ adj.令人惊奇的→adj. 感到惊奇的→ n.惊奇9. vt.推荐，劝告，介绍→ n. 推荐10. vt.﹠vi.确定；决定→决定，决心→ adj.坚决的，坚定的11. n.分析→ vt.分析12. n.人→ adj.个人的→ adv.亲自地→ n.个性；人格key:1. advertising advertise advertisement2. persuade persuasive persuasion3. mental mentally physically4. benefit beneficial5. promote promotion6. pleased pleasant please pleasure7. intelligence intelligent 8. amaze amazing amazed amazement9. recommend recommendation 10. determine determined11. analysis analyze 12. person personal personally personality （二）、短语整理1.提出2.说服某人做某事3.旨在做某事4.对------做研究5.相信，信任6.旨在，目的是7.即使8.牵涉到9.支付10.诱使某人做某事11.知道，明白，意识到12上------当，受------的骗13.欺骗，捉弄14.处理15.接受建议16.偶遇17.记住18.理解，弄清楚19.提前20.迎合，对------有吸引力21.对------关心22.传达23.组织，汇集，组装24.劝阻某人不要做某事25.使某人震惊而做某事26.死于key:1. put forward2. persuade sb to do3. be aimed at4. do research on5. believe in6. be meant to7. even if 8. be involved in9. pay for 10. trick sb into doing sth11. be aware of 12. fall for13. play tricks on 14. deal with15. accept advice 16. come across17.keep……in mind 18. figure out19. in advance 20 appeal to21. be concerned about 22. get across23. put together 24. discourage sb from doing25. it amazes sb that 26. die of / from二、核心词汇1.persuade2.benefit3.recommend4.determine5.be meant to do6.fall for7.appeal to8. get acrosskey：(自行查阅词典或资料)当堂检测：语法填空（单元词汇）1.She may just need a little(persuade).So I try again and tug at the heartstrings.2 Driven by heaven-knows-what motives, he(determine)to write a book.3.Most colleges now offer first-year students a course specially(design)to help them succeed academically and personally.4.Old as she was,she still(fancy)herself to be young and beautiful.5.There is an(urge)need for food and water.6.He was(shock)to discover that he had no money left in his account.7.Some students volunteered to make a speech in the English class,and our teacher asked us to make some ____________(comment)on their performance.8.Many doctors want to see a law banning all tobacco(advertise).9.The doctor recommended that I(stay)a few more days in hospital.10.Helen had a few(intelligence)things to say on the subject.key: 1. persuading 2. determines 3. designed 4. fancied 5. urgent6. shocked7. comments8. advertising9. (should) stay 10. intelligent三、重点句式1). 即使一则广告没有撒谎,也并不意味着这则广告就是完全“清白”的。

江苏省译林牛津版高一Module4 Unit1 reading 学案设计含部分答案

M4 U1 AdvertisingPeriod I---Reading comprehensionWelcome to the unit & readingTeaching aims :●Enable the students to read an article about advertisements●Improve the students’ ability in expressing your opinions on advertisements●Learn the distinction between commercial advertisements and public service advertisements 【Activity procedures】学生学习活动教师组织教学方案ReadingAdvertisementsActivity 1 Fast reading1．Activity Aim：make Ss have a brief understanding of the passage2．Teaching Method：students-centered practiceStep 1.Warming up.Answer the following questions:1)What’s your opinion on advertisements?2) Do you think advertisements play an important role in your daily life?Why or why not?Step 2. Reading strategy ----- reading expository writingWhat is the format (格式) of a statement in expository writing?1 introduction of the subject2 examples and facts that develop or support the idea3 conclusionStep 3. Fast reading:Go through the passage as quickly as they can and try to find answers tothe following questions:1. What do ads try to persuade people to do?2. What does PSA stand for?3. What do PSAs aim to do?Activity 2 Detailed reading1．Activity Aim : make Ss get some details of the text2．Teaching Method: students-centered practiceStep 1. Answer the following questions according to the article.1. Where are advertisements usually found?2. What is the major distinction between commercial advertisements and PSAs?3. Why are some of the advertisements clever according to the article?4. When did China begin a nationwide public service advertising campaign?5. Why should we follow the advice in PSAs?Step 2. Choose the best answer according to the text.1. PSAs are meant to encourage people ____________.A to buy a productB to offer a serviceC to believe in an ideaD to educate others2. When an ad doesn’t lie, ___________.A it tells you the complete truthB it may play tricks on youC you can buy the productD it makes untrue claims about products or services3. The best translation for “Yes to life, no to drugs” could be ___________.A 对生命说“Yes”对毒品说“No”B 肯定生命否定毒品C 生命是对的毒品是错的D 珍爱生命远离毒品4. The similarity of commercial advertisements and PSAs lies in that ______.A they are presented in the same way ------- through language and picturesB they have the same purposeC they’re all meant to be helpfulD not all of commercial advertisements tell the complete truth, nor do PSAs5. The article is a(n) ___________.A advertisementB science newsC research reportD scientific discoveryKey: CBDACActivity 3 Consolidation1．Activity Aim：make Ss master the text structures2．Teaching Method：students-centered practiceTask- based readingTitle: 1._____________Definition An advertisement is a short film or short article that is meant to 2._____________ people to buy somethingMain3.________ CommercialadvertisementsI People should pay for them to 4.______a product or service.II Generally, they are not altogether5._______. They often play6._____on us. Public serviceadvertisementsI They are often placed for 7.________.II They are made to 8.______the public.III They are meant to 9.______the public.Conclusion We must all use our intelligence and not to be a 10._______to them.Key: 1 Advertisements 2 persuade 3 types/ kinds 4 advertise5 innocent6 tricks7 free8 serve9 benefit 10 slave Activity4 Discussion1. Activity Aim : practice oral English and writing2. Teaching Method: students-centered practiceDiscuss the questions with your partner.1) Do you think young people are easily persuaded by ads? Why orwhy not?2) What is the best PSA you have ever seen?Why do you think it is so good?Homework :Write a short article to describe the distinction between commercial advertisements and PSAs.M4 U1 AdvertisingPeriod Ⅱ Language Points【Teaching Aims】1. Learn some useful words and expressions.2. Master some important language points.3. Make use of the important words, phrases and sentences flexibly【Teaching Procedures】学生学习活动教师组织教学方案【Activity procedures】1. Activity Aim：Enable students to master important words, phrases andsentences2. Teaching Method：Explanation by teachersStep1 Key words1.persuade vt. 说服；劝说；使信服persuasive adj. 有说服力的, 令人信服的【常见搭配】persuade sb. of sth. 使某人相信某事persuade sb. to do... / persuade sb. into doing... 说服某人做某事persuade sb. not to do... / persuade sb. out of doing...说服某人不做某事E.g. They persuaded him to go along with them.他们说服他和他们一起去。

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译林牛津版高中英语模块四Unit 1 Advertising教案学案练习一体化学习目标1．词汇：advertise，share，persuasive，product, service, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach2．词组、短语：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with,3．语法、结构：direct speech and reported speech 直接引语和间接引语4．技能指导：1）read expository writing2）write an advertisement and develop an advertising campaign合作探究Welcome to the unitI．Read the following and tell what they are for:1. Home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10a.m. to 6 p.m., five days a week.824-3174 between 4 and 7 p.m.2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street.824-2723 or 823-0236.3. 11 a.m. to 2 p.m.completePasta Dinners$28.5Tel: 4223074. Tent--￡35Nylon, blue and green; lm high, 120cm wide,190cm deep (for two people)Portable CD player--E60With radio, stereo headphones, case. No batteries.16cm x 13cm x 6cm. Weighs 2kg5. Save 25%Allmen'spyjamasII．We have two basic types of advertisements. One is A commercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.1)Make it possible with Canon. 佳能数码相机广告2)The daily modern 日产（尼桑）汽车广告3)Planned ParenthoodChildren by choice, Not by chance4)There’s no better way to fly.德国汉莎航空5)The power of dreams 本田汽车广告6)Make Poverty History7)Like no other 索尼产品广告8)Take TOSHIBA, take the world.9)One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved.10)We can beat extreme poverty, starvation, AIDS. But we need your help11)The choice of a new generation. 新一代的选择。

最新-2021版高考英语江苏专用译林大一轮复习课件：模块四 Unit 1 精品

答案 ①购买，采购采购；购买的东西 ②成倍增加，迅速增加；乘，乘以；繁殖 ③清白的，无罪的；无恶意的；纯真的 ④(个体或群体的)幸福、安全和健康；福利 ⑤运动 (为了某种目的而进行的一系列有计划的活动) ⑥座右铭；格言，箴言 ⑦理解力，领悟能力；理解练习 ⑧出版社，出版机构；出版人，发行人
media platform.(2015·江苏，书面表达)
6.He tried to ________ her but failed.It appeared that what he said wasn’t ________ at all.(persuade)
7.This programwho couldn’t go to school due to their poverty，and the children can ________ from it.All in all，it is intended for the ________ of those poor children.(benefit)
8.We launched a big advertising campaign to ________ our new toothpaste，and the ________ succeeded at last.In return for our effort，all the staff in our department were ________.(promote)
用所给单词的适当形式填空 1.His ________(determine) look told us that he could do it well. 2.If she had been aware that the mushrooms were

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牛津译林版高中英语单元复习学案Unit 1 Advertising词汇导练1．Group A gave____________(有说服力的)opinions and won the debate.2．The project should be____________(完成)within a year.3．Jin Yong has a good____________(想像力)in writing swordsmen stories(武侠小说)．4．I____________(推荐)the book to all my friends.5．If I am not____________(可获得的)when you phone，ask for my brother.6．She is d____________to go to the country for her summer holiday.7．Is it c____________for you to come out this evening?8．Everyone’s fingerprints are u____________.9．If you c____________a crime，you will never escape being punished.10．The a____________ are excited by the wonderful performance.11．This dictionary is____________for beginners of English.(intend)12．We may find all kinds of____________around us，on TV，in newspapers and so on.(advertise) 1．persuasive pleted 3.imagination 4.recommended5．available 6.determined 7.convenient 8.unique9．commit 10.audience 11.intended 12.advertisements短语汇集1．________________ 欺骗，捉弄2．________________ 上气不接下气3．________________ 诱使某人做某事4．________________ 上当；受骗5．________________ 反复地，一遍又一遍地6．________________ 独具的；特有的7．________________ 想要8．________________ 把……交给某人9．________________ 对……感到厌倦10．________________ 迎合，对……有吸引力11．________________ 传达12．________________ 组织，汇集；组装1.play tricks on2.out of breath3.trick sb.into doing4.fall for5.over and over again6.be unique to7.feel like8.present sth.to sb.9.be bored with 10.appeal to 11.get sth.across 12.put sth.together语句试译1．(回归课本P2)We are________used to them________we often do not even realize how many we see and hear in a day.我们对它们习惯到甚至经常根本意识不到一天看到、听到多少广告。

苏教牛津译林高中英语模块4_Unit1__Reading参考学案

牛津版必修4Unit1 Reading参考学案Questions: Do you like advertisements? Where can we find them? Do you think advertisement play an important role in our lives? Why or why not? Do all the advertisements tell the complete truth? Why or why not?【学习过程】Step1 Fast-reading: Read the text fast and try to answer the following questions.1) What do advertisements encourage people to do?2) What does PSAs stand for?3) What are PSAs meant to do?Step 2 Reading Strategy:1）How to read expository writing?Expository writing is meant to introduce you to basic information on a topic. It usually follows the same basic format: introduction of subject , supporting details , conclusion .Pay attention to the information that follows the statement.2）Structure of the whole passageTopic --- AdvertisementsSupporting details--(1) What is an advertisement?(2) Does an advertisement tell people the complete truth?(3) Public service advertisementsConclusion ---- Be smart about advertisements!The same structure exists in each part. Use the idea of expository writing to read part 3. Find the topic, supporting details and conclusion of this part.Subject: Not all ads play tricks on us. PSAs are made to serve the public. Information support the idea:(1)PSAs are meant to teach us and help us lead better lives.(2)There are also PSAs that educate people about public service projects.(3)Other PSAs teach people how to live healthy lives.Conclusion: We can learn a lot from them.Step 3 Careful Reading: Read the text carefully and try to fill in the formStep 4 Consolidation.1. What is the difference between commercial advertisements and PSAs?2. Why are some of the ads clever according to the article?3. When did China begin a nationwide public service advertising campaign?4. Why should we follow the advice in PSAs?【当堂检测】Complete the summery with proper words.Advertisements, which often use p_____ language and e______ images, play an important p___of our lives. There are two main t_____ of advertisements. One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But the y don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language, are often placed for f____ .They d____ with many social i____, which often affect public w______.基础短语翻译1.习惯于2. 做研究3.和某人分享某物4.使用劝导性语言5.令人兴奋的图像6.鼓励人们购买某种产品或服务7.相信某种理念8.推销某种产品或服务9.意图，打算10.影响公共利益11.意识到12.治愈口臭13.把…和…联系起来14.对这种把戏信以为真15.欺骗，捉弄16.服务大众17.过更好的生活18.骗某人做某事19.全国范围的公益广告宣传活动单词拼写1. Smoking is c___________ suicide.2. The s__________ of Project Hope is “Project Hope---- schooling every child.3. P____________ language and exciting i_________ are often used in an advertisement.4. Not a______ of the danger, some people like to ride their bikes on the motorway.5. Don’t always believe what the ads say! Be s_______ and don’t take them too seriously!6. Take the medicine, and it will c_____ you of your headache in no time.7. His o________ name is forgotten by most of his fans.8. They t_________ me into believing they were tell the truth.9. Nowadays in china many rich parents are trying to send their children abroad to be s________ though the tuition may be very high.10．Does the _________（满意的）look on his face mean I have done a good job?11. That MP3____________(促销) on TV looks so cute.句型背诵1. We are so used to them that we often do not even realize how many we see and hear in a day.2. I did some research on advertisements, and have some very import information to share with you.3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare,5. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.6. However, we still must be aware of the methods used in advertisements to try and sell us things.7. We must not fall for this kind of trick.8. Not all ads play tricks on us though.参考答案Step 2Structure of the whole passageTopic --- AdvertisementsSupporting details--(1) What is an advertisement?(2) Does an advertisement tell people the complete truth?(3) Public service advertisementsConclusion ---- Be smart about advertisements!The same structure exists in each part. Use the idea of expository writing to read part 3. Find the topic, supporting details and conclusion of this part.Subject: Not all ads play tricks on us. PSAs are made to serve the public. Information support the idea:(1)PSAs are meant to teach us and help us lead better lives.(2)There are also PSAs that educate people about public service projects.(3)Other PSAs teach people how to live healthy lives.Conclusion: We can learn a lot from them.当堂检测persuasive exciting part types commercial promote service customers complete attractive original creative free deal issues welfare单词拼写1 committing2 slogan3 persuasive images4 ware5 smart6 cure7 original 8 tricked 9 schooled 10 satisfied 11 promoted填表格（答案见教师用书第7页）。