HND大综合2stage1
HND 大综合
HND 大综合1．(a) Why BAA argued for two additional runways in Scotland?8In Scotland, two additional runways will take the profit maximum for BAA’s airport which is the maximum profit we will get in nowadays. BAA plans mean it will spend more than 2 million every day on airport infrastructure. They pay much money in the construction and facilities in the airport. So BAA need to gain the more revenue and profit to off set the heavy capital expenditure. According to BAA’s nature of business module, they have a highly fixed cost and lower variable cost. So they hope fully use their operational potential which gain more profit. Additional runway takes more airlines and passengers to BAA. Under the circumstances, BAA need to gain more revenue to offset the highly fixed cost to achieve better financial performance.Two additional runways will improve BAA’s future competition competence in Scotland. If they can argue more runways, it will help them to increase the operational ability and to attract more airways use our services. As a result, it will bring more business to our company. According to 2003 white paper, airport expansion and the future development of the aviation industry in the UK over the next 30 years. The BAA gains more additional operational ability will help us catch the opportunity to grow up in future.。
HND大综合2planning详解(可编辑修改word版)
ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。
HND国际市场营销OUTCOME
HND国际市场营销OUTCOMEContentsI.Introduction (2)II.Discussion (2)1 Why is the company comsidering entering internationalmarkets (2)2 Secondary sources of information (3)3 The key opportunities and threats (4)4 The process of Spain market assessment (5)5 The modes of market (10)6 Why select this mode (11)III.Conclusion (11)IV.References (11)Report on PK ElectricsI.IntroductionPK Electrics was set up in 1987 in Ningbo, Zhejiang province, China. The company products cables, sockets, switches and light fittings and currently operating three factories all based in Zhejiang province. Over the years the organisation has developed a good reputation for quality and customer service. But over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2% last year. The management team are aware of big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-based and the more recent impact of China joining the World Trade Organisation in December 2001.II.Discussion1 Why is the company comsidering entering international marketsMarket saturationMarket-related factorsProduction-related factorsPersonnel-related factorsRisk-related factorsCost-related factorsProduct life cycleIn the case, PK Electrics is part of market saturation. With rising economic growthand the rising disposable incomes, especially of the urban population PK Electrics has seen demand for its products grow as people seek improvements to their homes and living standards.2 Secondary sources of informationPK Electrics enter Spain market. But the company need to consult information about Spain market. The company could consult from the following professional organization:The World Trade OrganisationPK Electrics could get commercial information about Spain:Goods schedules and tariff dataServices schedules and MFN exemptionsTrade Policy Reviews of SpainDispute cases involving SpainDDA negotiating documents from or mentioning Spain(WORLD TRADE ORGANISATION, 06/18/2011)The World BankPK Electrics could get commercial information about Spain:Income levelEconomic policy and external debtInfrastructureLabor & social protectionPrivate sector – merchandise trade(THE WORLD BANK, 06/18/2011)3 The key opportunities and threatsPK Electrics has to understand PEST if it enter Spain market.Political:Spain is a higher score signifies a less violent and politically more stable society.the government introduced austerity reforms aimed at reducing the fiscal deficit to sustainable levels that reduced government employees' salaries,froze pension funds, and suspended public works.Economic:interest rate stands at 1.00 percentSpain Gross Domestic Product is worth 1460 billion dollars or 2.35% of the world economy, according to the World Bank. From 1960 until 2009,Spain's average Gross Domestic Product was 402.19 billion dollars reachingan historical high of 1604.24 billion dollars in December of 2008 and arecord low of 12.07 billion dollars in December of 1960.Sociocultural:There are few elderlyies and they have small pensions in Sapin.In daily consumption, Spanish larger demand.Technological:Spain has defines its scientific and technological priorities focusing on not only its domestic needs but also the Community's ones.Spain's technology enters the information age.(TRADING ECONOMIC, 06/19/2011)Then, PK Electrics may meet opportunity and threaten.Opportunity:In daily consumption, Spanish larger demand. PK Electrics product all kinds of electrical items. The company can meetSpanish larger demand.Spain is a higher score signifies a less violent and politically more stable society. It could offer PK Electrics a stable market. Threaten:In the Spain, there are a lot of such PK Electrics. There are many competitors.Spainish life habits have different from Chinese. PK Electrics spend much time on marketing research.4 The process of Spain market assessmentThis is PK Electrics the process of Spain market assessment:(Source: Mulbacher et al, International Marketing1999 International Thomson Business Press, London.)Stage 1: Corporate policyThe organisation had focused predominantly on the trade market. The management team are aware of big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-based and the more recent impact of China joining the World Trade Organisation in December 2001. They have recently met with Trade delegations from several different countries and are now looking outside China for new markets to enhance their growth and business performance.Stage 2: Market assessment criteriaThe measure of the market with customers and national policy related. Market criterias:Income levelGDPPopulationPoverty headcount ratio at national poverty lineStage 3: Potential country marketsIn the beginning, there are two countries market: Spain and South Africa. In the Question 3, Spain PEST have been analysed. Next, South Africa PEST analysis:Political:The political arena has a huge influence upon the regulation of health care, the money available, the priorities for disease management. The market is not stable. PK Electrics consider issues such as:ecological/environmental issuescurrent legislation home marketfuture legislationSADC/international legislationregulatory bodies and processesEconomic:Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. PK Electrics need to look at:home economy situationhome economy trendsoverseas economies and trendsgeneral taxation issuestaxation specific to product/servicesmarket and trade cyclesSociocultural:The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include:lifestyle trendsdemographicsconsumer attitudes and opinionsmedia viewslaw changes affecting social factorsbrand, company, technology imageTechnological:Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points: competing technology developmentresearch fundingassociated/dependent technologiesreplacement technology/solutionsmaturity of technologymanufacturing maturity and capacity(Wiki dot, 06/19/2011)Market criterias:Income level: High income(Spain), Upper middle income(South Africa)GDP: $1,460,250,360,148 in 2009(Spain), $285,365,879,676 in 2009(South Africa)Population: 45,957,671 in 2009(Spain), 49,320,150 in 2009(South Africa)(THE WORLD BANK, 06/19/2011)Stage 4: Conditions (not) fulfilledThrough market criterias and PEST analyse, Spain’s conditions are fulfilled because Spain could offer a stable market. South Africa could not.Stage 5: Local products and Stop assessmentsAt first, stop South Africa assessments. The company must know local products. Local products has FAGOR, BERONOR, MATHIUS, ect.Stage 6: Success factorsTechnologyThe company want to take in Spain market, and it have the strong technical support.Customer CareCustomers are god. The organisation have to develop a good reputation for customer service. This way of the enterprise for a long time.PromotionBecause the company is a foreign enterprise, it must increase the strength of promotion. Although initial cost greatly, it could bring long-term interests to the company.Stage 7: Distinctive competenciesPK’s products are selectively distributed using specialist electrical retailers, department stores and more recently DIY outlets.5 The modes of market(SQA, August 2005, International Marketing: An Introduction)PK Electrics should entry the mode is direct exports.6 Why select this modeTotal controlDirect export of its products offers a company greater control over the entire export transaction and entitles them to greater benefits.Direct contact with customersDirect export could face to face customers. PK Electrics can better understand the needs of customers.A sales representative plays the role of the manufacturer's representativeHe works on a commission basis. He uses the product manual and samples of the product, which he presents to the prospective buyers and entices them to purchase it. However, unlike an agent, who is entitled to take decisions on behalf of his company, a representative has no authority, and he takes no risk or responsibility of the product.III.C onclusionPK Electrics entry Spain market, which could increase profit.IV.References“Spain and the WTO”, (11/30/2009), (WORLD TRADE ORGANIZATION), Available:/doc/3a106a0979563c1ec5da71aa.html /english/thewto_e/countries_e/spain_e.htm(Accessed:06/18/2011).“Data of Spain”, (12/31/2009), (THE WORLD BANK), Available:/doc/3a106a0979563c1ec5da71aa.html /country/Spain (Accessed: 06/18/2011).“SPAIN GROSS DOMESTIC PRODUCT”, (12/31/2010), (THE WORLD BANK), Available:/doc/3a106a0979563c1ec5da71aa.html /spain/gdp (Accessed: 06/19/2011).“PEST Analysis”, (05/12/2007 at 20:19), (Wiki dot), Available: /doc/3a106a0979563c1ec5da71aa.html /pest-analysis (Accessed: 06/19/2011).“Data of South Africa”, (12/31/2009), (THE WORLD BANK), Available:/doc/3a106a0979563c1ec5da71aa.html /country/Spain (Accessed: 06/19/2011).Scottish Qualifications Authority (August 2005), International Marketing: An Introduction, China Modern Economic Publishing House, Beijing.。
(完整版)HND大综合2planning详解(可编辑修改word版)
ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。
全国本科高校教学基本状态数据库
全国本科高校教学基本状态数据库填报表格（2011）版全国高校教学基本状态数据库系统课题组二○一一年二月目录表Ⅰ学校基本情况 (1)表Ⅱ校训、办学思想 (2)表Ⅲ院系情况 (3)表Ⅳ学科专业情况 (3)表Ⅴ学校面积 (3)表Ⅵ学校发展规划 (4)表Ⅶ校友会与社会合作 (4)表1-1 校领导基本信息 (5)表1-2 教师队伍概况 (6)表1-3 学校聘请校外教师概况 (7)表1-4-1 高层次人才 (8)表1-4-2 高层次研究群体（团队） (8)表1-5 院（系）和其他教学单位专任教师情况 (9)表1-6 院（系）教师培训进修、交流情况 (10)表1-7 学校实验技术人员职称、学位、年龄 (11)表1-8 院（系）实验技术人员职称、学位、年龄 (12)表2-1 院（系）下属各专业情况 (13)表2-2 院（系）教学安排 (14)V10.8.2 2010年09月09日表2-3 体育项目 (14)表2-4 人才培养模式创新实验区 (14)表2-5 国家级教学基地 (15)表2-6 实验教学示范中心 (15)表2-7 本科实验教学实验室（中心） (15)表2-8 校外实习、实训基地 (15)表2-9-1 教材情况——编写教材概况 (16)表2-9-2 教材情况——使用教材概况 (16)表2-10-1 教学管理制度 (17)表2-10-2 教学管理文件目录 (17)表2-11 本科教学信息化 (18)表2-12 教学质量监控体系 (18)表2-13 教学管理组织机构（科室） (19)表2-14 校级教学管理人员 (19)表2-15 院（系）教学管理人员 (19)表2-16 教学管理人员培训及成果 (19)表2-17 教学质量监控人员 (20)表2-18 评教统计表 (20)表2-19 本科课程情况表 (20)表2-20 各专业专任教师职称、学位、年龄、学缘情况 (21)表2-21 教学事故 (22)表2-22-1 教师所获荣誉概况 (22)表2-22-2 院（系）教师个人所获荣誉 (23)V10.8.2 2010年09月09日表2-22-3 院（系）教学团队 (23)表2-23-1 课程建设 (24)表2-23-2 课程情况 (24)表2-23-3 精品课程 (24)表2-24 分专业实验、毕业综合训练情况 (25)表2-25 院系毕业综合训练指导教师情况 (25)表2-26-1 教学改革概况 (25)表2-26-2 教育教学研究与改革项目 (25)表2-26-3 教学成果奖 (26)表2-27 本科生教学效果 (27)表2-28-1 院（系）教学效果——本科生竞赛获奖情况 (28)表2-28-2 院（系）教学效果——本科生课外科技、文化获奖情况 (28)表2-28-3 院（系）教学效果——本科生文艺、体育竞赛获奖情况 (28)表2-28-4 院（系）教学效果——本科生社会实践团队获奖情况 (28)表2-28-5 院（系）教学效果——本科生社会实践个人获奖情况 (29)表2-28-6 院（系）教学效果——专利情况 (29)表2-28-7 院（系）教学效果——参加国际会议 (29)表2-29 学生交流情况 (29)表3-1 教学经费概况 (30)表3-2 学校教育经费支出 (30)表3-3 教育事业收入 (30)表3-4 当年捐赠情况 (31)表3-5 院（系）教育经费支出 (31)V10.8.2 2010年09月09日表4-1 固定资产情况 (32)表4-2 分院（系）教学科研仪器值 (32)表5-1 教学行政用房及教学设备 (33)表5-2 校内实习、实训场所 (33)表5-3 图书、期刊 (33)表5-4 校园网建设情况 (34)表5-5 生活用房（学生食堂、澡堂、宿舍） (34)表6-1 教风学风概况 (35)表6-2-1 学生管理组织机构（科室） (36)表6-2-2 校级学生管理人员 (36)表6-2-3 院（系）及相关单位思政教师信息表 (36)表6-3 就业管理人员 (36)表6-4 学生数量基本情况 (37)表6-5 普通本科分专业学生数 (38)表6-6 近一届本科生招生类别情况 (38)表6-7 国外及港澳台学生情况 (38)表6-8 近一届本科生录取标准及人数 (39)表6-9 各专业报到情况 (39)表6-10 本科生奖贷补 (39)表6-11-1 应届本科毕业生就业情况 (40)表6-11-2 院（系）应届本科毕业生就业情况 (40)表7-1 学生社团 (41)表7-2 课外活动、讲座 (41)V10.8.2 2010年09月09日表7-3 素质教育基地、职业资质培训等情况 (41)表8-1-1 科研机构概况 (42)表8-1-2 科研机构列表 (42)表8-2 教师科研情况 (43)表9-1 学科建设概况 (44)表9-2 博士后流动站 (44)表9-3 博士点、硕士点 (44)表9-4 重点学科 (44)特殊情况说明 (45)V10.8.2 2010年09月09日表Ⅰ学校基本情况1.学校名称（章）2.学校英文名称3.学校行政辖区名称代码续4.邮政编码7.校园网域名10.填报负责人11.校长（签章）5.学校办公电话-8.学校主页网址姓名电子信箱6.学校办公传真号码-9. 学校办公电子信箱续12.办学类型13.学校性质类别14.学校举办者普通高等学校民办的其他高等教育机构本科院校：大学学院□□□综合院校理工院校农业院校林业院校医药院校师范院校语言院校财经院校政法院校体育院校艺术院校民族院校□□□□□□□□□□□中央部门地方政府省部共建非地方政府民办15.学校层次16.招生批次设有研究生院的高校“985工程”院校“211工程”院校一般院校新建院校□□□□□第一批次招生第二批次招生A第二批次招生B第三批次招生A第三批次招生B□□□□□V10.8.2 2010年09月09日续17．学校升本情况学校升本时间升本前校名续18.学校地址编号校区名称地址邮政编码表Ⅱ校训、办学思想1.校训2.学校发展定位3.学校人才培养目标定位4.教育教学思想5.多媒体反映链接地址V10.8.2 2010年09月09日表Ⅲ院系所情况编号院系表Ⅳ学科专业情况编号院系专业专业结构与布局文件上传表Ⅴ学校面积单位：（平方米）1.占地面积2.总建筑面积总占地面积其中：绿化用地面积总计学校产权非学校产权其中：a.独立使用-b.共同使用-V10.8.2 2010年09月09日表Ⅵ学校发展规划学校发展规划发展战略规划文件上传学科建设和队伍建设规划文件上传校园建设规划文件上传表Ⅶ校友会与社会合作1.校友会（个）2.签订合作协议的机构（个）总数其中机构总数其中境内境外学术机构企业地方政府V10.8.2 2010年09月09日表1-1 校领导基本信息校领导基本信息编号姓名职务出生年月性别专业技术职务学历校内分管工作专业学习和工作简历（链接）V10.8.2 2010年09月09日表1-2 教师队伍概况单位：人类别教师数量总计其中：女性双师型具有行业背景具有工程背景职称教授副教授讲师助教无职称学位博士硕士学士无学位年龄35岁及以下36～45岁46～55岁56岁及以上学缘本校外校（境内）外校（境外）学校教师库链接链接地址V10.8.2 2010年09月09日表1-3 学校聘请校外教师概况单位：人类别教师数量总计其中：女性来源企业行业部门高校其他职称正高级副高级中级初级无职称年龄35岁及以下36～45岁46～55岁56岁及以上外聘教师库链接V10.8.2 2010年09月09日表1-4-1 高层次人才高层次人才编号姓名类型研究方向获得年份个人简介链接备注表1-4-2 高层次研究群体（团队）高层次研究群体（团队）编号研究方向负责人类型获得年份简介链接V10.8.2 2010年09月09日表1-5 院（系）和其他教学单位专任教师情况院（系）名称：单位：人数量总计其中：女性双师型具有行业背景具有工程背景职称正高级副高级中级初级无职称学位博士硕士学士无学位年龄35岁及以下36～45岁46～55岁56岁及以上学缘本校外校（境内）外校（境外）V10.8.2 2010年09月09日表1-6 院（系）教师培训进修、交流情况院（系）名称：1.教师培训进修2.交流教师（3个月及以上）（人次）境内（人次）境外（人次）到行业培训（人）攻读学位（人）教师培训情况说明来访出访国际交流教师名单及内容总数其中：3个月以总数其中：境内境外境内境外博士硕士文件上传V10.8.2 2010年09月09日表1-7 学校实验技术人员职称、学位、年龄单位：人教师数量总计职称正高级副高级中级初级无职称学位博士硕士学士无学位年龄35岁及以下36～45岁46～55岁56岁及以上V10.8.2 2010年09月09日表1-8 院（系）实验技术人员职称、学位、年龄单位：人院（系）名称：教师数量总计职称正高级副高级中级初级无职称学位博士硕士学士无学位年龄35岁及以下36～45岁46～55岁56岁及以上V10.8.2 2010年09月09日表2-1 院（系）下属各专业情况院（系）名称：专业名称：1.专业建设发展规划2.支撑学科名称3.优势专业（品牌专业、特色专业、示范专业、重点建设专业）4．专业设置时间 5.是否新办专业级别类型起始时间文件上传是□否□续6. 培养方案上传文件7.培养目标与服务面向文本框续8.专业培养计划学时与学分学时数（学时）学分数（分）总数其中总数其中课内教学实验教学集中性实践教学环节课内教学实验教学课外科技活动续9.各专业带头人姓名出生年月学历学位专业技术职称学缘参加教学工作时间V10.8.2 2010年09月09日表2-2 院（系）教学安排编号院（系）名称教学安排课表链接表2-3 体育项目1.中国大学生体育训练基地编号名称续2.大学生高水平运动项目编号名称续3.国家运动训练专业编号名称表2-4 人才培养模式创新实验区编号人才培养模式创新区名称级别设立年份V10.8.2 2010年09月09日表2-5 国家级教学基地国家级教学基地编号名称级别设立年份表2-6 实验教学示范中心实验教学示范中心编号名称级别设立年份表2-7 本科实验教学实验室（中心）本科实验教学实验室编号名称面向专业年度承担的实验教学人时数（人时）开放情况文件上传表2-8 校外实习、实训基地编号名称地址面向专业每次可接纳学生数（个）V10.8.2 2010年09月09日V10.8.2 2010年09月09日表2-9-1 教材情况——编写教材概况单位（册）编写情况 总数 其中国家级 省部级 规划教材 获奖教材近三年学校主编出版教材一览表文件上传表2-9-2 教材情况——使用教材概况1.使用规划教材、获奖教材情况（册）2.选用近三年出版的省部级以上（含）规划教材、指定教材、重点推荐、精品教材等优质教材的比例（%）总数其中国家级省部级规划教材获奖教材规划教材获奖教材表2-10-1 教学管理制度教学管理制度教学计划修订制度有□无□文件上传制定（修订）培养方案的原则意见有□无□文件上传教学工作基本规范有□无□文件上传实验教学管理制度有□无□文件上传新教师培训制度有□无□文件上传教学事故认定办法有□无□文件上传学生学籍管理细则有□无□文件上传学生学业指导手册有□无□文件上传学生违纪处理细则有□无□文件上传表2-10-2 教学管理文件目录教学管理文件校级文件上传链接地址院（系）名称院（系）1 文件上传院（系）2 文件上传V10.8.2 2010年09月09日表2-11 本科教学信息化本科教学信息化教学管理信息系统有□无□链接地址网络教学平台有□无□链接地址表2-12 教学质量监控体系教学质量监控体系教学质量保障体系建设基本情况有□无□文件上传教学工作定期检查制度有□无□文件上传教学督导机构和制度有□无□文件上传学生评教制度有□无□文件上传评教结果数据库地址课程教学评价体系有□无□文件上传实验教学评价体系有□无□文件上传实习教学评价体系有□无□文件上传毕业综合训练环节评价体系有□无□文件上传院（系）或专业本科教学工作评价制度有□无□文件上传学校年度教学工作分析报告有□无□文件上传学校开展教学自我评价及质量改进机制有□无□文件上传V10.8.2 2010年09月09日表2-13 教学管理组织机构（科室）机构名称编号部处下设科室表2-14 校级教学管理人员单位：人编号姓名性别出生年月所属部门行政职务专业技术职务专业学历学位表2-15 院（系）教学管理人员编号姓名性别出生年月所属部门行政职务专业技术职务专业学历学位表2-16 教学管理人员培训及成果教学管理人员培训教学管理人员成果培训计划培训实施情况教学成果奖（项）教学论文（篇）教育教学研究及实践成果一览表总数其中总数其中国家级省部级校级教学研究教学管理文件上传V10.8.2 2010年09月09日表2-17 教学质量监控人员编号姓名性别出生年月所属部门行政职务专业技术职务专业学历学位表2-18 评教统计表分类按课堂分数统计评教类型结果分析优（90分以上）良好（90-75分）中（75-60分）差（60分以下）理论课文件上传实践教学表2-19 本科课程情况表1.本科课程总门次（门次）2.主讲本科课程的教师总人数（人）其中由教授授课的课程门次（门次）由副教授授课的课程门次（门次）符合岗位资格（人）教授（人）副教授（人）V10.8.2 2010年09月09日表2-20 各专业专任教师职称、学位、年龄、学缘情况单位：人院（系）名称：专业名称数量总计其中：女性职称正高级副高级中级初级无职称学位博士硕士学士无学位年龄35岁及以下36～45岁46～55岁56岁及以上学缘本校外校（境内）外校（境外）V10.8.2 2010年09月09日表2-21 教学事故单位：次年度教学事故总数其中严重教学事故一般教学事故表2-22-1 教师所获荣誉概况1.教学名师（个）2.教学团队（个）3.全国师德先进个人累计数（个）4.教学成果奖（项）累计数其中累计数其中累计数其中国家级省部级国家级省部级校级国家级省部级续5.学生思政队伍工作成果奖（项）6.研究与创作（校级及以上文化体育创作、演出、比赛活动）获奖（项）7.其他奖励（项）累计数其中累计数其中国家级省部级国家级省部级国家级省部级市级校级文件上传文件上传V10.8.2 2010年09月09日表2-22-2 院（系）教师个人所获荣誉院（系）：______________编号姓名所在单位类别获奖级别授予单位获奖年份个人简介链接备注表2-22-3 院（系）教学团队教学团队编号团队名称负责人主要成员级别获得年份团队简介链接V10.8.2 2010年09月09日表2-23-1 课程建设1.学校促进课程建设的政策、措施文件上传2.学校课程建设规划文件上传3.学校课程考核管理办法文件上传4.学校教材建设规划文件上传5.学校教材选用和评价制度文件上传表2-23-2 课程情况1.课程门数（门）2.课程门次（门次）总数其中总数其中：小班授课网上教学多媒体教学续3. 精品（优秀）课程（群）建设情况（项）4.双语课程（门）国家级省部级校级总数其中：国家双语教学示范双语教学课程名单文件上传表2-23-3 精品课程精品课程编号名称级别负责人获准时间备注V10.8.2 2010年09月09日表2-24 分专业实验、毕业综合训练情况1.实验情况2.毕业综合训练课题（个）有实验的课程（门）独立设置的实验课程（门）实验开出率（%）综合性、设计性实验教学（门）总数在实验、实习、工程实践和社会调查等社会实践中完成数表2-25 院系毕业综合训练指导教师情况院系名称指导毕业综合训练教师数量专任教师外聘教师表2-26-1 教学改革概况1.学校教学改革的总体思路与实施方案（含“质量工程”实施方案）文件上传2.教师发表教学研究论文、论著文件上传3.其他教学改革成果一览表文件上传4.教学改革成果的推广应用情况文本框表2-26-2 教育教学研究与改革项目教育教学研究与改革项目编号项目名称主持人级别立项时间验收时间经费（万元）V10.8.2 2010年09月09日表2-26-3 教学成果奖教学成果奖编号奖励名称主持人级别获奖时间授予单位V10.8.2 2010年09月09日表2-27 本科生教学效果1.学校组织、激励学生参加科技活动和学科竞赛活动的有关规定文件上传2.学生参加课外学术活动情况文本框3.学生参加各级各类学术活动立项一览表文件上传4.学生参加教师科研项目情况一览表文件上传5.学生发表论文、作品情况一览表文件上传续6.学科竞赛获奖（项）7.本科生课外科技、文化获奖（项）8.国家级或国际级文艺、体育竞赛获奖（项）总数其中总数其中总数其中国家级省部级国家级省部级国际级国家级省部级续9.学生发表学术论文（篇）10.学生发表作品数（篇、册）11.学生获准专利数（项）12.获取专业资格证书人数（人）13.英语等级考试14.体质合格率（%）15.参加国际会议（人次）英语四级考试累计通过率（%）英语六级考试累计通过率（%）续16．国家级或省部级社会实践获奖（项）国家级省部级团队个人V10.8.2 2010年09月09日表2-28-1 院（系）教学效果——本科生竞赛获奖情况院（系）名称：学科竞赛获奖情况编获奖项目奖励名称级别等级授予单位获奖者姓名指导教师获得年份号表2-28-2 院（系）教学效果——本科生课外科技、文化获奖情况院（系）名称：课外科技、文化获奖情况编号获奖项目奖励名称级别等级授予单位获奖者姓名指导教师获得年份表2-28-3 院（系）教学效果——本科生文艺、体育竞赛获奖情况院（系）名称：文艺、体育竞赛获奖情况编号获奖项目奖励名称级别等级或名次授予单位获奖者姓名指导教师获得年份表2-28-4 院（系）教学效果——本科生社会实践团队获奖情况院（系）名称：社会实践团队获奖情况编号团队名称奖励名称级别等级授予单位获奖者姓名指导教师获得年份V10.8.2 2010年09月09日表2-28-5 院（系）教学效果——本科生社会实践个人获奖情况院（系）名称：社会实践个人获奖情况编号奖励名称级别等级授予单位获奖者姓名指导教师获得年份表2-28-6 院（系）教学效果——专利情况院（系）名称：专利情况编号专利名称类别专利号姓名指导教师获得年份表2-28-7 院（系）教学效果——参加国际会议院（系）名称：参加国际会议编号参会学生姓名会议名称发表论文题目地点指导教师举办年份表2-29 学生交流情况交流学生数（个）总数其中本校到境外本校到境内境内到本校境外到本校V10.8.2 2010年09月09日表3-1 教学经费概况1.学校教育经费总额（万元）2.教学经费预算总额（万元）3.学校年度教学改革与建设专项经费（万元）4.学校年度教学经费分配办法文件上传5.学校年度财务决算报告文件上传表3-2 学校教育经费支出学校教育经费支出（万元）教学日常运行支出教学改革支出课程建设支出专业建设支出教材建设支出实践教学支出学生活动经费支出总数其中：校外表3-3 教育事业收入1. 经常性预算内教育事业费拨款2.学费收入（万元）3.社会捐赠收入（万元）4.其他教育事业收入（万元）国家（万元）地方（万元）本科生各类研究生高职高专网络与继续教育V10.8.2 2010年09月09日表3-4 当年捐赠情况编号捐赠机构或人员名称类别捐赠金额（万元）捐赠金额总计（万元）自动生成注：填写额度在1万元以上的捐赠；数值保留小数点后一位。
北航sqahnd项目专业介绍及就业分析
北航SQA HND项目专业介绍及就业分析北航HND项目介绍：2004年5月苏格兰首相、教育部长和苏格兰学历管理委员会主席访问北京航空航天大学，正式启动了北航英国高等教育文凭项目。
办学10年来，北航共培养HND学生千余名，目前有七届毕业生，出国签证率100%，出国同学大多数在本科毕业后继续深造，其中部分同学进入世界名牌大学攻读硕士学位，包括牛津大学、伦敦政治经济学院、帝国理工学院、伦敦大学学院、杜伦大学、约克大学、布里斯托大学等位于英国大学前10名的著名高等学府。
2010年7月，北航HND被SQA总裁珍妮特·布朗博士授予“杰出教学中心”的荣誉称号，成为中国获此殊荣的两所高校之一。
北航HND在全国发挥了良好的示范带头作用，受到了各方的高度赞誉。
苏格兰教育与终身教育内阁大臣迈克尔·拉塞尔、SQA总裁珍妮特·布朗博士授予北航HND“杰出教学中心”奖专业介绍及就业分析一、国际贸易与商务1、课程设置核心课程：商务会计、经济学导论、人力组织管理、国际营销导论、国际市场组合、国际商业组织、微观与宏观理论及其应用、经济学、财务报表分析、国际贸易惯例其它专业课程：商务契约关系、世界经济、商务沟通技巧、商务信息与通讯技术、商务文化与策略、财政预算、商法导论、出口援助资源、国际物流等2、专业特色课程覆盖面非常广，基本涵盖商科所有课程；专业要求较细，以市场需求为导向培养专业技能；就业范围广泛，就业起点高，薪资高，工作环境舒适。
3、就业分析本专业旨在培养能熟练掌握并运用英语、国际经济与贸易的基本理论和基本知识，具备开展国际贸易业务的基本技能，能在涉外企业及政府机构等从事国际经济与贸易实际业务以及相关专业的研究、管理、培训、策划工作的复合型高级专业人才。
就业岗位大体可分为四种类型：一、政府外经贸管理部门中从事涉外管理（公务员）；二、进出口业务管理（包括跨国公司、企业外销部门、外贸公司、外运公司、涉外保险、专业银行等部门的管理人员）；三、涉外部门实务工作（包括外贸业务员、报关员、报检员、国际货运代理、银行国际结算人员、外贸代理人员等）；四、研究机构研究人员。
(完整版)HND大综合2planning详解(可编辑修改word版)
ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project. (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arrang ing mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a)4P analysisb)Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, wh ich means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea- investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’ figure and aesthetics standard are not same as Western people, so Haze line ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, rightdistribution strategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazelin e conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s informat ion, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the informatio n, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’ development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa)The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i.Survey the internal and external situation of Hazeline.ii.Collecting the company’s relevant informationiii.Submit the draft of planning by Mar.9th.b)This report covers four objectives which will be conducted as follows:i.Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii.Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii.Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv.Submit the first draft of the investigation report at the end of Mar. 25st.v.Submit the final investigation report at the end of Apr. 8thc)Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2.Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。
HND金融大综合2
DL15 35: Financial Services: Group Award Graded Unit 2 (HND)1 IntroductionThis pack must be used in conjunction with a copy of the Graded Unit specification which details the standard of performance expected of the candidate. A copy of the Graded Unit specification can be obtained from SQA.This pack supplements the instructions for designing the assessment task and assessing candidates of the Graded Unit specification. It aims to provide an example of assessment that is valid, reliable and practicable. The assessment task(s) detailed in this pack corresponds to the instructions for designing the assessment task outlined in the Graded Unit specification.The example provided is intended for guidance only. It may be used in a variety of ways including, for example:♦to exemplify the standard of performance expected of candidates achieving the Graded Unit, ie as a benchmark♦to help you develop your own assessment for the Graded Unit♦to give you new ideas♦as a staff development toolPlease note: The subject material that is being delivered as part of this course is of a specialised nature. It is recommended that centres ensure that suitably knowledgeable and qualified staff be employed in delivering the programme. If the material is to be delivered on an open or distance learning basis, it is recommended that suitably knowledgeable andqualified staff be employed to develop the course support materials.It is important that you make sure that the assessment exemplar is used in a context appropriate to the delivery of the Graded Unit and to the Group Award of which it forms a part. It is also very important that you note that using this assessment exemplar does not automatically guarantee successful external moderation. It is still your responsibility to make sure that all the appropriate internal quality assurance procedures are satisfactorily completed. For example, a valid, effective and approved internal moderation system must be in use at your centre.Recommended readingBefore using this material you might find it useful to look at some of our other publications, in particular:♦Guide to Assessment and Quality Assurance for Colleges of Further Education (AA0841/3, September 2003)♦Guidance on Special Assessment Arrangements (AA0645/4, September 2003)♦Quality Assurance Principles, Elements and Criteria (A0798, December 1998)Details of these and other SQA publications are available in SQA Information, our publications catalogue which is updated and printed twice a year (telephone: 0845 279 1000). SQA Information lists all published HN assessment exemplars. You could also visit our website at . A free copy of this pack is available to all SQA approved centres at the time of initial distribution. Additional copies can be obtained, price £20.00 from SQA’s Customer Contact Centre, 24 Douglas Street, Glasgow, G2 7NQ (telephone:0845 279 1000 or fax: 0141-242 2123).Other related UnitsThis Graded Unit has been validated as part of the HND Financial Services at level 8 within the Scottish Credit and Qualifications Framework (SCQF)1. Centres are required to develop the assessmentinstrument in accordance with the validated specification.It is recommended that the candidate should have completed, or be in the process of completing, thefollowing Units relating to these specific aims prior to undertaking this Graded Unit:DE5P 35 SCQF level 8 InvestmentDE5W 35 SCQF level 8 Pension ProvisionDE5R 35 SCQF level 8 Principles of InsuranceDE5V 35 SCQF level 8 Financial Services Regulatory FrameworkCore SkillsWhere Core Skills have been embedded in a Graded Unit specification and an Assessor wishes to use an alternative method of assessment, she/he must ensure that the assessment generates the EvidenceRequirements specified in the Graded Unit specification. It is recommended that the centre seek priormoderation for the alternative method to ensure that the Core Skill is still covered. The Graded Unitspecification will detail the Core Skills covered within the Graded Unit.There are no Core Skills embedded in this Graded Unit.1The SCQF provides the national common framework for describing all relevant programmes of learning qualifications in Scotland. The level a qualification is assigned within the framework is an indication of how hard it is to achieve. There are 12 levels, from level 1 for Access 1 through to level 12 for doctorates. For further information on the level and credit rated see the Unit specification.2 How to generate evidenceIntroductionThe Scottish Qualifications Authority’s system of assessment measures the evidence of a candidate’sattainment of knowledge, understanding and skills against defined criteria. The assessment process must allow for evidence of each candidate’s performance to be generated and collected. This evidence mustthen be judged against the standards set out in the Graded Unit specification. To achieve the Graded Unit the candidate must successfully meet the standards and there must be evidence to prove this.The Graded Unit specification defines the criteria you need to use to judge whether or not the candidatehas met the standards. All Graded Units have the following:Instructions for designing the taskThese tell you what the candidate actually has to do.Recommended prior knowledge and/or skillsThis section details the recommended knowledge and skills which the candidate should have completed or be in the process of completing prior to undertaking Graded Unit.Assessment guidelinesThis section should give guidance on how best to conduct the assessment to generate the evidence required.It is important to realise that it is up to the Assessor to judge when and if the candidate has satisfactorilymet the standards. This decision should be based on the quality and correct quantity of evidence collected, set against the standards in the Graded Unit.The assessment instrument in this pack should not create any unnecessary barriers to achievement foropen/distance learning delivery or candidates with special needs. However, you may need to adapt it sothat you can assess candidates with special needs or candidates who are undertaking the Graded Unit on an open/distance learning basis. Obviously, whilst taking into account the needs of the candidate concerned, the methods of assessment you choose must still be valid, reliable and practicable. If you have anyquestions or problems, or if you are in any doubt as to whether or not the alternative assessment you have chosen is still valid, please contact the Customer Contact Centre on telephone: 0845 279 1000.External Moderation — Guidance on Best PracticeIn order to increase the likelihood of successful external moderation it is strongly recommended that:♦Centres have their question papers with marking instructions prior moderated by SQA. Staff are advised to put the materials through an internal moderation process before submission to SQA. Staff are advised to submit these materials to SQA not less than eight weeks before their intended use to Assessment Moderation Unit, Scottish Qualifications Authority, Hanover House, 24 Douglas Street, Glasgow G2 7NQ.♦Question Papers are assigned a unique identifier (eg Lauder 5460352 May 2002) and this should be recorded against each candidate’s name. This should help to avoid candidates receiving the same question paper for re-assessment.♦Centres produce a coverage grid for each question paper to ensure that the paper is correctly balanced and in accordance with the Graded Unit. Questions and marks should be linked directly to therelevant Unit and Outcome in the Arrangements.♦Marking instructions are sufficiently detailed to indicate clearly how many marks are to be awarded for each response. Where appropriate, ‘or any other suitable response’ should be included if there is a wide range of possible answers. This will avoid penalising candidates for omissions in themarking instructions. If examples are to be provided by a candidate then examples should also be provided in the marking scheme.♦Half marks should not be used since, cumulatively, they inflate candidates’ scores artificially.♦For security purposes, question papers are counted out and counted back after the examination. They should then be shredded and only the master copy retained securely by centres.♦Markers write 0, 1, 2, 3, etc, on scripts to show where marks have (or have not) been awarded and these should relate directly to the marking instructions. ‘Global’ totals for questions are notuseful unless it is clear how they have been derived.♦Centres produce a summary list of candidates showing:i)centre name and numberii)candidate’s name with unique identifier of question paperiii)candidate’s date of birthiv)SQA candidate numberv)marks for both sections and total mark,vi)grade achievedThis should be enclosed with the scripts, question papers and marking instructions submitted for moderation.♦The question paper is drafted in accordance with these and any other guidance notes on writing an examination paper supplied by SQA .NB:F or security reasons, please note that an Assessment Exemplar for this Unit should not be used as an instrument of assessment. However,individual questions may be lifted (and amended slightly, wherepossible) and used to supplement centres’ own questions in theirquestion papers.♦Please provide clear instructions to candidates, amending the ‘instructions to candidates’ on the question paper as app ropriate. Ensure that candidates are informed how to change their answers, particularly to the multiple choice questions.NB: Answers may need to be changed more than once.♦Every question paper should indicate the originating centre’s name and number, and date of first issue (eg Lauder 5460352, May 2002).3 Assessment ExemplarAssessment tasksThe table below summarises how the assessment exemplar task is to be marked and also indicates theevidence which should be retained for external moderation.Suggested task Suggested evidence to be retainedWritten examinationAllThe examination will be marked out of 100.Assessors will aggregate the marks achieved by thecandidate to arrive at an overall mark for theexamination. Assessors will then assign a grade tothe candidate for this Group Award Graded Unitbased on the following grade boundaries:♦ A = 70% – 100%♦ B = 60% – 69%♦ C = 50% – 59%Conditions of assessmentThe design rules for HND programmes state that all Group Award Graded Unit Assessments must have a credit value of one credit.This Group Award Graded Unit Assessment has been designed to provide evidence that the candidate has achieved a number of the principal aims of the HND Financial Services programme. The aims can be found in the Validation Document and in the Graded Unit Specification.The intention of this Unit is to assess the knowledge and skills of the candidate in four of the core Units at level 8:♦Investment♦Pension Provision♦Principles of Insurance♦Financial Services Regulatory FrameworkIt is essential that candidates must have completed, or be in the process of completing, all of these core Units.The assessment will take place at the end of the academic year.The candidate must successfully complete all elements of the assessment to the required standards.A new examination covering significantly different areas of the knowledge and skills should be used for each reassessment.It is recommended that the examination should not assess knowledge and skills that have already been assessed earlier in the core Unit assessment.The examination will be based upon a case study that will be provided to candidates at least 10 days before the date of the examination. Questions will be based upon the given facts in the case study.The examination, which lasts three hours, is to be carried out under open-book conditions in controlled and invigilated conditions and candidates may answer questions with the aid of reference and/or source materials.The examination should be des igned to assess the candidate’s critical knowledge and understanding of the topics relating to the specific aims which this Group Award Graded Unit is designed to cover. The question and corresponding marks should be designed in accordance with the ranges indicated in the table that follows. However, the overall total mark for the examination is 100.Topic Level of knowledge/understanding Weighting/ mark allocationInvestment Analysis, calculation,recalling, explaining30 – 40% (Could involve:♦calculations relating to giltsyields or purchaseconsideration♦calculations relating to rightsor bonus issues, or investorratios♦stock market operations♦stock market participants♦methods of issue♦classes of share capital♦shareholder information♦managed funds)Principles of Insurance Analysis, calculation,recalling, explaining20 – 30% (Could involve:♦defining/explaining type, scope, function or purpose ofinsurance♦identifying or explaining products♦matching protection needs to relevant insurance orassurance products♦explaining elements within a life policy♦explaining premiums)Topic Level of knowledge/understanding Weighting/ mark allocationPension Provision Analysis, calculation,recalling, explaining20 – 30% (Could involve:♦explaining elements of thestate pension provision♦calculating Inland Revenuebenefits and limits♦explaining the operation ofemployer run occupationalschemes♦explaining the operations ofadditional contributions♦explaining the operations ofnon standard pensionschemes)Financial Services LegalFrameworkRecalling, explaining 10 – 20% (Could involve:♦role of FSA♦powers, functions,responsibilities of FSA♦market abuse♦risk factors♦categories of investor♦authorisation routes♦regulated and exempt activities♦documents used to obtain evidence♦ombudsman scheme♦compensation)The examination will be marked out of 100. Assessors will aggregate the marks achieved by the candidate for each stage to arrive at an overall mark for the examination. Assessors will then assign a grade to the candidate for this Group Award Graded Unit based on the following grade boundaries:♦A = 70% – 100%♦B = 60% – 69%♦C = 50% – 59%Grade A Grade CIs a coherent piece of work which:♦has sufficient evidence for the four phases of the examination and isproduced to a high standard♦demonstrates a clear and full understanding of the material, and isable to provide accurate calculationsto numerical questions♦is highly focused and relevant to the tasks associated with the examination♦is clear and well structured throughout and language used is of ahigh standard in terms of level,accuracy and technical content♦effectively consolidates and integrates required knowledge andskills Is a co-ordinated piece of work which:♦has sufficient evidence of the four phases of the project and is producedto an adequate standard♦demonstrates an acceptable interpretation of the material, and isable to demonstrate competence indealing with numerical questions♦is focused and relevant to the tasks associated with the examination♦is satisfactorily structured and language used is adequate in terms oflevel, accuracy and technical content♦consolidates and integrates knowledge and skills but this maylack some continuity and consistencyAssessment taskAssessment task instructionsCase studyAdam and Sylvia Freeman are long-standing customers of the Royal Bank of Clydesdale, Hometown Branch. The branch manager has referred them to you due to the fact that their financial needs are considerably more complex than she is able to deal with.Although employed by the Royal Bank of Clydesdale, you are an Independent Financial Adviser and able to discuss and offer advice on a range of products from a wide group of providers.Adam (37) is a freelance journalist who contributes stories to national and local newspapers. His main area of expertise is reporting on the war-torn parts of Africa. He earns an average of £60,000 per annum from his position but this can fluctuate. In the last four years he has earned as little as £45,000 and as much as £85,000. The higher figure was due to a short period of television reporting he undertook for the BBC due to the unexpected illness of their Chief Africa Reporter.His job takes him abroad constantly, although his expenses are met in full by the newspapers that commission him.The fact that he is out of the country so often means that it is difficult for Adamto find the time to deal with his finances.Sylvia (35) is a magazine photographer who specialises in ‘celebrity shoots’. She is very successful and is employed on a full-time basis by one of the better-known celebrity magazines. Her earnings from this employment total £58,000 per annum. She also benefits from membership of her company’s non-contributory pension scheme. The scheme offers defined benefits of 1/60th of final salary. She has been a member of the scheme for 10 years, and the scheme has a normal retirement age of 60 years.Both are high rate taxpayers.The couple live in Hometown in a six-bedroom detached bungalow valued at around £1m. They have a capital repayment mortgage of £220,000 outstanding, which matures in 14 years. However, neither is at home very often, with Adam in Africa five months of the year, and Sylvia in London four days a week.Recently, the couple have come to realise that their lives are about to change. Sylvia has become pregnant and their first child is due in four months time. Sylvia has decided to take the maximum time off work and only to consider whether to return to work once the baby has been born.Adam has decided to move back to the UK on a permanent basis to be near his wife and baby, although he realises that he will still need to travel within the UK on a regular basis.He has already discussed the matter with several of his clients who have agreed to continue to accept stories from him but which relate to UK politics. Fortunately this was the area that Adam trained in when he started in journalism 15 years ago. This change in working pattern will reduce his income by around£10,000 per annum on average.Sadly, Adam’s widowed mother died recently. As an only child all of her estate fell to him as sole heir. She was not a wealthy woman but she did leave property that is currently under offer at £170,000 and is expected to fetch about 20% above this offer price.Adam and Sylvia have little knowledge or experience of financial matters although they advise you that a few years ago Adam had invested £20,000 in a company in Africa that later collapsed. He lost his entire investment in the deal. He is now somewhat wary and concerned that investors like him have little or no protection against investment losses.Sylvia, by contrast, is a little more adventurous. A few years ago she invested in both ordinary and preference shares on the London Stock Exchange, and although they lost some money three years ago, they are now worth more than double the value of her original investment. She admits though to having little understanding of how they, or the markets, operate.Sylvia has also suggested that she might try her hand at investing overseas in some of the up and coming investment markets of the world.Sylvia mentions that at a recent dinner party he r best friend Amy’s husband Peter spoke about investments that would allow Adam to buy into the markets without the risk associated with shares. Peter also suggested that there might be some tax advantages in doing so. She cannot remember what these investments were called but she does remember that they had something to do with ‘fixed interest’.Adam and Sylvia view the future as a family with some trepidation. Adam as aself-employed individual has no pension and has made no provision for his future retirement. If Sylvia decides to give up work there will be even more pressure on him as the sole breadwinner. He confesses that he often worries about what might happen to his wife and child if he were to die early.Use the information provided above to prepare for your examination.The questions that you will be asked will be directly related to the facts in the given case study.ExaminationThis examination is open book and lasts for three hours. You should attempt all questions.Section A — Investment1Sylvia has mentioned that she does not understand what makes preference shares differ from ordinary shares.Explain how preference shares differ from ordinary shares.(10)2You realise that when Sylvia is talking about ‘fixed interest investments....that…do not have the risks associated with shares’, she is referring to Government Securities (Gilts).(a)Explain to Adam and Sylvia why gilts are considered to be ‘low risk’investments while shares are considered to be ‘medium to high risk’.(5)(b)Calculate the net redemption yield that Adam would receive if he wereto invest:(i)£20,000 in 5% Treasury Stock 2008 at £96 or(ii) £20,000 in 12% Treasury Stock 2012 at £120 (show your workings)(10)(c) Explain two of the methods that can be used by Adam to purchaseGovernment Securities.(6)3 Explain to Sylvia the advantages and disadvantages of investing overseas.(9)Total 40 marks Section B — Principles of insurance4 You identify that the couple will have the need for additional protectionproducts as a result of their changing lifestyles.(a) Explain to Adam the benefits and limitations of term life assurance,giving reasons for recommending this type of life cover.(10)(b) Suggest, with reasons, ONE type of term life assurance that youconside r to be suitable, given the couple’s circumstances.(5)5 You recommend that Adam should consider taking out Permanent HealthInsurance. Explain what this type of insurance is and give reasons for your recommendations.(15)Total 30 marks Section C — Pensions6 As a self-employed journalist Adam has mentioned that he has not madeany pension provision for himself.(a)Explain to Adam the main features of a Personal Pension Plan.(10)(b)Based on the expected future earnings that Adam will receive, what isthe maximum annual contribution that he could make to a PersonalPension Plan.(5)7 Sylvia has mentioned that she belongs to a non-contributory companypension scheme. Assuming that she earns £160,000 as a final salary at retirement, what is:(a) Her annual pension at retirement likely to be?(b) Her maximum tax free lump sum at retirement likely to be?(10)Total 20 marksSection D — Financial Services Regulatory Framework8 Adam’s reticence to invest in shares is due to the bad experience hereceived some years ago. His inheritance from his mother is quite considerable and you are keen to persuade him to set up his own portfolio of investments. Knowing that he has some concerns, explain to Adam how:(a)The Financial Services Compensation Scheme operates.(b)The protection that he can expect to receive from the FinancialServices Ombudsman should there be cause for complaint at a laterdate.10 marksTotal 10 marksTotal 100 marksAssessment taskSuggested solution and making an assessment decisionProject Stage Suggested markallocationSection A —Investment 1Preference Shares —candidates should identify that preferenceshares:♦provide dividends that are constant —expressed as apercentage♦have priority of dividend over ordinary shares♦have priority of repayment over ordinary shares onliquidation♦may offer cumulative dividends —unpaid dividends arebackdated when funds are available♦offer limited growth potential unless participating preferenceshares♦are only entitled to return of the nominal value of the shareson winding-up — not to any surplus♦may have reduced voting rights2(a) Low risk on gilts stems from the fact that gilts (governmentsecurities) are guaranteed by the UK government. As aconsequence it is not possible for the government to fail torepay an issue of gilts. It is simple for the government toborrow again to repay the gilt issue.Medium to high risks apply to shares due to the fact thatcompanies may suffer the ultimate risk of company failurethrough liquidation. Some company shares are less risky thanothers due to their financial strength and reputation.(b) i. 5/96 ⨯ 100 = 5.21% less tax 40% = 3.13% + 4/4 =4.13%ii. 12/120 ⨯100 = 10% less tax 40% = 6% − 20/8 = 3.5%(Candidates should show the workings)(c) Methods of purchasing Government SecuritiesFrom:♦direct from the Debt Management Office when a new issue ofstock is being sold:−prospectuses advertised in newspapers−applications available from DMO or Bank of EnglandRegistrar’s Department−investors can bid for £1,000 of stock and over−price paid will usually be average of prices paid by all of thecompeting bidders♦buying direct from the market2112121510Up to 3 marksfor each partallocation −access to the market for gilts sold by Gilt Edged MarketMakers is through a stockbroker or bank−banks will contact brokers on behalf of client−brokers will act as agent to obtain best price for gilts and willdeal with paperwork — in return for commission♦buying via the Bank of England Brokerage Service−postal system that allows private investor to buy or sell gilts−costs are lower for investor than through broker or bank−limited stocks are available and maximum amount per daycan be purchased or sold3 Investing overseas(a)Advantages♦provides diversification for the portfolio♦allows access to growing markets♦exchange rates may work in favour of the investor(b)Disadvantages♦exchange rates may work against the investor♦possible political uncertainty in the region♦possible introduction of exchange controls in the region♦difficulty and expensive to deal in another country♦more difficult to monitor the investments♦taxation may be a problem if the country of investmentdoes not have an agreement with the UK1 mark for eachSection B —Principles of Insurance 4 (a) Benefits of term life assurance:♦cheap form of insurance♦provide lump sum or annuity on the death of the assured♦may be taken out in joint names♦various types are available to suit the needs of theapplicant:−level term−increasing term−decreasing term suitable for mortgage protection−convertible term−renewable term−family income benefit♦term assurance might be useful for the couple in the casestudy for:−protection against death of either party —particularly important now that addition to thefamily is imminent−protection is against loss of either income over aprolonged period of time(b)Suitable type of life cover — choice from♦family income benefit♦level term♦increasing term♦convertible term5 Permanent Health Insurance (PHI)♦general insurance that provides for loss of income due toinsured being unable to work for a time due to illness orincapacity♦premiums are based on occupation and lifestyle rather thanage, gender and health121222up to 5 marks ifsuitable reasonsprovidedup to 15 marksfrom thefollowing (1 perpoint made)。
新一代大学英语发展篇综合教程2答案
新一代大学英语发展篇综合教程2答案Unit 1 Philosophy and thoughtsiExplore 11-5 iExplore 1:Building your languageTASK 11. charisma2. brilliant3. uglyTASK 21. awkward /razor-sharp2. straightforward3. toughTASK 31. Using a counter-example2. debate their ideas3. begin a conversationTASK 41. question the assumption2. reveal the limits3. understand the natureTASK 5B B B A B BiExplore 21-7 iExplore 2:Building your languageTASK 11. been painted as2. is counted among3. known asTASK 21. reforms2. brought about3. laid down the rules4. formulate the creedTASK 31. under the impulsion of2. played a role of some importance3. grown in size and influenceTASK 4Reference:1. Many descendants of Confucius were identified and honored by successive imperial governments with titles of nobility and official posts.2. Sima Niu. one of Confucius' disciples, came of noble ancestry from the Song state.3. As a member of the craft or artisan class. Mozi lived in humble circumstances and his philosophy was distinctively anti-aristocratic.4. Jiang Taigong was more than 70 years old, but the ruler did not give him an office and people all referred to him as a mad fellow.5. After Confucius resigned his post in the state of Lu, he began a series of journeys around the small kingdoms of northeast and central China, including the states of Wei.Song, Chen, and Cai.6. By Confucius age, the Zhou kings had been reduced to mere figureheads, and real power was put into the hands of various local rulers.iProduce1-8 Unit project1-8 Unit project 1-3Reference:Great minds think alike?Good morning, ladies and gentlemen. Today I'm going to talk about two great thinkers. Socrates and Confucius. two men with great minds. Both English and Chinese have a saying about great minds,"Great minds think alike" and "英雄所见略同."Then do Socrates and Confucius think alike?I will try to compare the two great minds interms of their lives.thoughts and influence. Now let's get started.Both Socrates and Confucius seemed to lead a meaningful and colorful life. As a young man, Socrates had been a brave soldier fighting in a war. Confucius'early life seemed to be equally difficult, since he had to earn his living at menial tasks. After that, it seems that Socrates and Confucius followed different ways in their lives. In middle age.Socrates did nothing but ask people questions in the marketplace. By contrast, Confucius tried all possible ways to achieve his dream. For example, he had been a teacher.gathering young men to study his doctrines. He was also given an office in the government, although he did not have real power. When he saw that he could accomplish nothing.he resigned his post and set off on travels to advocate his Way in other states. After that, he resumed his teaching. Socrates and Confucius spent their lives in different ways.because they had different pursuits. Socrates spent his whole life pursuing wisdom by asking questions. For Socrates,wisdom meant understanding the true nature of our existence,including the limits of what we can know. He declared that if we do not think about what we are doing, then life is not worth living. Therefore. he kept asking questions to himself and to others. By doing this, he helped people understand such concepts as moral and courage and realize what they knew and what they didn't. Socrates would die rather than give up his pursuit of wisdom and truth. Confucius, however, pursued common welfare, that is, the well-being of all the common people. During his times, the common people lived a miserable and tragic life. Confucius could not tolerate these conditions and resolved to devote his life to trying to right them. According to Confucius, in a natural and normal state of society men should Confucius and the rulers should aim to bring about thewelfare and happiness of all the common people. As I have mentioned,he tried all possible methods to achieve this goal. He taught young men to promote his doctrines; he worked in the government to put his teachings into practice;he also travelled around many states to find a ruler who would use his Way.Socrates and Confucius pursued different things, but both had great influence. Socrates laid the foundation of Western philosophy. With him the subject really took off. However.the two thinkers have influenced the Western tradition and the Chinese tradition in different ways. Following Socrates'pursuit of truth and wisdom. Western thinkers seemed to be more interested in studying the physical world. After Confucius, Chinese thinkers paid more attention to interpersonal relationships. Then, do great minds think alike? Well, they may have different pursuits, but they have the same devotion to their pursuits. That is what I have learned about Socrates and Confucius. Thank you.iAssess1-10 Unit testPart I1. eccentric2. irritating3. enforce4. restore5. allegiance6. betrayed/betray7. strives8. intriguedPart ⅡB C A B B APart ⅢPart III 1-1Reference:和很多人一样，亚里士多德也因最好的论点并不总能赢得辩论而困扰。
HND 大综合1 中文翻译
G -巴尔可编程序控制器(plc)的案例研究背景资料G制造、批发和巴尔可编程序控制器(plc)饮料,主要市场碳酸饮料。
在格拉斯哥的基础,它一直制造软饮料在苏格兰自1875年以来。
其最知名的产品,Irn-Bru产生于1901年,是第一个。
巴尔的成了众人的有限公司于1965年。
生意一直与之关联的巴尔的家人和肢体的大多数的公司的股票。
然而,罗宾·巴尔,主席,是唯一的成员在巴尔的家人仍然直接聘用的业务。
巴尔的有一个深思熟虑的政策将焦点集中在饮料市场。
它不产生任何其他类型的产品,没有兴趣在任何其他领域的业务活动。
它把自己描述成一个“独立,消费者发光二极管(led)和有利可图的上市公司,从事制造、分销和销售品牌软饮”。
在过去的40年,这个数字在苏格兰的软饮料制造商已经下降,由大约有200到大约六岁了。
巴尔的是迄今为止最大的生存。
在过去的几年中,巴尔的已经获得了一个数量的其他公司。
这些包括软饮料公司,特别是那些在英格兰,例如除了在1972年与Mandora有限的圣克曼斯菲尔德于1988年。
在2001年,Findlays有限的,其产生的Findlays爱丁堡池泉山矿泉水,变成了一个在中国的全资子公司,G巴尔可编程序控制器(plc)。
附录1的细目巴尔的组织。
这个软性饮料市场和巴尔的产品目录巴尔的国际知名品牌竞争所拥有的大型跨国公司,就像可口可乐和百事可乐。
它这样做是由一组的品牌和品牌拥有本身属于其他公司,这些公司的安排,它在英国。
品牌是高度显著的软饮料市场。
这意味着公司必须有可用资金投入市场营销他们的产品。
与此同时,他们也必须要能够生产足够数量来获得规模经济的生产。
传统上,巴尔的力量是在苏格兰Irn-Bru杂货店的地方是最主要的品牌名称。
公司拥有一支长期的目标是增加销售额的南部边境。
销量一直呈上升趋势,但他们仍然相比微不足道,销售在苏格兰。
尽管如此,现在是Irn-Bru百强品牌在英国的杂货店。
这是第三个最大的软饮料在英国和顶级的non-cola品牌。
(完整版)HND大综合2planning详解
ContentsPersonal assessment of skills (2)Title of the project (2)Objectives of the project (2)Statement of issues of investigate (3)Reasons for the choice of issue (4)Justification for the choice of business (5)Primary and secondary sources of information (6)Primary information (6)Secondary information (6)Methods and Justification (7)Plan (8)Negotiated dates for the planning, development and evaluation of the project and timescales for conducting the investigation (7)Identification of the resources including time needed to carry out the investigation (8)Personal assessment of skillsI have a lot of advantage, such as honest and optimism. Due to good group consciousness, I can make contribute to cooperation and cohesion so that achieve organization’s goal as early as possible. When teammates speak, I am able to listen to their communication. If having mistake or different opinion, I will talk about with them instead of directly asking. I can work alone and work with others having various character. Apart from these, I have better executive power. Mission belonging to me, will usually be achieved before deadline.Before project, I realize my weakness. I have obsessive compulsive disorder, When I want to solve one thing, if it is unfinished, I will never do the next thing. so, sometimes, my project’s speed of progress is uncertain. Arranging mission improperly often lead to low efficient. In addition, because of carelessness sometimes, there is high mistake odds in my work. The GU 2 is a opportunity that can help me improve my weakness on above aspect, at same time, GU2 also is good for improving these abilities such as, communication and expression.Title of the projectThe title of my report is Hazeline in China-- investigation on the marketing strategy of Hazeline.Objectives of the projectWhen planing to enter into Chinese market, Hazeline has to face the potential threats and opportunities. As world-famous corporation, Unilever must issue a series of measures about how enter into a new market and how obtain expected results for Hazeline. Therefore, my objectives of the report are giving as follows:1)Survey the internal and external situation of Hazeline.2)Identify opportunities and threats in Chinese market.a)By PEST Analysis, to realize Chinese market environment.b)Analyze the Hazeline’s Product life cycle and Corporation life cycle.3)Analyse the strategies used by Hazeline in China.a) 4P analysisb) Standardize or adapt it’s marketing mix4)Assess the advantages and disadvantages used by company.Statement of issues of investigateFirst and foremost, Hazeline is Unilever’s subsidiary, and Unilever is world famous multinational corporation founded in Europe rather than China, however, now, we can see Unilever’s product in a number of supermarket, which means that Unilever must have the progress which enters into China and in the progress, Hazeline also is participant. There are lots of reason which make contribution to the progress, such as domestic factor and foreign factor. I will investigate the interior circumstances and external circumstances, such as:●Local market●local competition condition●Foreigner market such as China●Foreigner competition condition◆Furthermore, when Hazeline decides to enter into China, senior manager mustadapt strategy Chinese market. To achieve this, they should pay attention to the following factor●Competitors existing in Chinese market●Business environment in Chinese market, such as political, economic,social,technology●Unilever’s advantage and weakness in China●Unilever’s Product life cycle and Corporation life cycle.◆Next, I plan to find out these information about the methods used by Hazeline toenter into Chinese market and relevant news or report.●Investment strategy - by purchasing local well-know company tooverseas investment.●Brand strategy - multi-brand●Distribution strategy - multi-distribution●Price strategy - skim or penetrate strategy●Promotion strategy - advertisementFinally, I will analyse these strategies’ superiority and disadvantages.●What effects these strategies have brought●Whether these strategies have some latent defects●Whether these strategies can be upgraded.Reasons for the choice of issueWith China's economy develop rapidly, more and more corporation plan to invest in China.Hazeline is member of Unilever, in that, the plan that which country should be noticed often is made by Unilever, and Hazeline just obeys it. Unilever is multinational corporation, when it enter into China, its main aim is to earn more, however, there must be obvious reason that facilitate Unilever breeds the decision about oversea-investment. The reason is likely to is exterior or interior.Besides obeying supreme plan, in some detailed aspect, Hazeline also operates independently. Though China is both large and potential market, China is strange condition where customers’figure and aesthetics standard are not same as Western people, so Hazeline ought to make survey before entry for instance, customers’ need, political, economic and social condition. Hazeline’s development history is useful to understand their culture and common strategies. Adaption and standardization is vital problem for corporation when make oversea-investment. Strategy also is value to investigate. Wise business strategy, such as suitable product strategy, right distributionstrategy make contribute to obtain Chinese market easily.My study may involved these HND unit textbooks: International Marketing: The Mix, International Marketing: An introduction, Global Business Organizations, Business Culture and Strategy , Business Accounting and Business contract relationship.International Marketing: The Mix offer the definition of 4P, meanwhile the content also includes their advantages and disadvantages. What’s more, it also introduces some reasons which strategy should be chosen.Global Business Organizations explain how a company use business strategies.Business Accounting teach us how analyse a company’s business condition by the fluctuation of profit and loss statement, balance sheet and cash flow chart.Business Culture and Strategy provide PEST analysis and product life cycle for us to identify opportunities and threats in foreigner markets.Business contract relationship illustrates the way to solve and avoid serious labor conflict.International Marketing: An introduction is good for choosing entry mode.Justification for the choice of businessAs lots of Chinese customers know clearly, Hazeline is a well-know brand belonging to Unilever. During these years, Hazeline, existing shampoo industry competitively, upgrades itself by some strategies all the time. According its character, I think Hazeline conforms to GU2’s requirement, at same time, If I regarded Unilever as my topic, it would have less problem in the progress.Primary and secondary sources of informationSource information includes primary information and secondary information.Primary informationPrimary information mainly includes questionnaire survey and inquiry.About questionnaire survey, first of all, I ought to make a questionnaire containing valuable questions about their need and opinion. The next step is to interview passerby in street. Recently, mobile phone is increasingly more popular, so to protect environment, I also use net questionnaire, which reduces the use of paper. By this method, I will know what level of Hazeline’s product is in customers’ mind. When the number of passerby asked is adequate, I can obtain required message that is benefit to make business strategies.In inquiry aspect, I will survey the salesmen of Hazeline’s product on the spot. On the one hand, these people have high odds be Hazeline’s consumers. On the other hand, if they are constant and industrious, besides Unilever’s information, they also offer competitors’ condition. Apart from salesmen, managers also is good choice, however, it is hard for student to interview managers because of scarce social resources.Secondary informationThe prime way to acquire secondary information is internet, news and textbooks.About news, Hazeline must be reported when they adopt new strategies or happen to important event as Unilever’s subsidiary, so news is one of alternative way. But, news has deficiency, for example, European news always do not pass to Asia simultaneously. Internet solved the problem.About internet, it is much convenient to collect relevant message. By internet, I can get abundant message without time or geography limitation. Meanwhile, internet can offer some message that I can not get in local market.About textbooks, they provide us with theories and manner to analyze annual report. By textbooks, I understand which strategies Hazeline should choose and how to carry out it further.Methods and JustificationComprehensive questionnaire is the way that can collect an amply amount of valuable and required data from customers directly without human intervention. By these authentic data, I can understand customers’ state for Hazeline and others congeneric product.Surveying on the spot has similar advantage with questionnaire. Interior staff can offer me customer’s feedback, besides, sales department is able to provide the percentage that Hazeline account for total shampoo sales volume. According to the information, Hazeline’s life cycle can be inferred.Official website has Unilever as well as Hazeline’development progress, annual report which conduce to analyse business condition and strategies used recently.Plan1.Negotiated dates for the planning, development and evaluation ofthe project and timescales for conducting the investigationa) The planning stage begins will be finished by 9th Mar. 2016, during this period, the following investigation will be carried out.i. Survey the internal and external situation of Hazeline.ii. Collecting the company’s relevant informationiii. Submit the draft of planning by Mar.9th.b) This report covers four objectives which will be conducted as follows:i. Find out Hazeline’s relevant strategy. (Mar. 10th –Mar. 13th)ii. Analyse the strategies used by Hazeline in China. (Mar. 14th - Mar. 18th)iii. Assess the advantages and disadvantages used by company.(Mar. 19th –Mar. 21th)iv. Submit the first draft of the investigation report at the end of Mar. 25st.v. Submit the final investigation report at the end of Apr. 8thc) Evaluate the report and submit the first draft of the evaluation stage by the end of Apr. 17th2. Identification of the resources including time needed to carry out the investigationThe competition environment, the product information and a bit of feedback from customers exist in internet.Survey on spot is very important. This is able to help me to make up the loopholes inthe above information and realize some unexpected information.Because Hazelineis a subsidiary of Unilever, so I obtain some relevant data from the official website of Unilever where financial report is. As an auxiliary, borrowing books from library also is option. During this period, those information such as background, common strategies and recent business strategies also can be known. These work will be completed before 19th MarThe questionnaires survey should be finished before 1st Mar. I takes 3 days to Conceive and fabricate the questionnaires, 4 days to execute the survey and 2 days to analyse result and get conclusion.Activities log。
HND-大综合2-评论
Evaluation1. Summary to the investigationThis investigation is completed around Hazeline’s business strategies and the pertinent theories. In this process, I learn Hazeline’s competition environment and their business strategies, and analyze the advantages and disadvantages of these strategies. From the investigation, I can obtain the information that Hazeline confront many rivals such as P&G, L'Oreal and Clairol, and condition is severe relatively, but it also hold some good opportunities and latent market. Because the personal care industry is developing rapidly and exists fiercely competition. If Hazeline can not design appropriate strategies in time or and rectify them according to condition, they will face the loss of competitive superiority and customers. For instance, e-commerce is mushrooming, and current promotion strategy, like enormous ad on TV take the increase of the number of customers, but, it also needs expensive cost and if opponents use online ad, it will deprive Hazeline of some customers.2. How well have met original objectivesIn the mass, my investigation goals have been accomplished. My original aims is to investigate business strategies of Hazeline, and has never deviated. I used diverse theory that I have learned to analyse the modification made by Hazeline about promotion method and other pertinent aspect. At the beginning, I survey the industry of personal care product through internet. In this process, I interview staff of Hazeline, so that I gain some information about modification and strategy of business. Apart from this, I also made questionnair whose purpose is to realize customers’ hobby and habit. During seeking data, I collected valuable information such as growth rate of CPI and industrial sale revenue, but Hazeline’s financial report data can not be found. In the end, I comprehended the strategies used by Hazeline currently by analysing data from survey and theories such as 4P including adaptation and PEST.This report is not profound. The reason may be the limitation of time, message and knowledge. If wanting to get perfect, I need more time to seek data and research the trend, and more professional skills Because some information is secret, I can not get it, so that I just analyse simply. Another reason is skills. I am just a student, and for some condition I only can solve it shallowly instead of perceiving the core. In general, the aims is accomplished.3. An explanation of the effectiveness of the planning and developing stagesIn the planning part, I has made the basic framework and the direction of this investigation. Planning is the basis of this investigation and I believe my planning is good, because in the section, the objectives set by me are logical and can be accomplished, but the sub-objectives can be set more detailed.In the developing section, I have carried out the project, steps by steps through the planning part and I have acquired the conclusion which I wanted to get from the investigation. However, during the process,it also is not ideal, because I failed to find out the financial report due to unknown factor and analyse some aspect because of the huge and concealed data. On the Internet, I find it hard to collect latest data, and many important data are not released timely. So, my analysis can not reflect the tendency accurately.In brief stages, it includes the aims like investigating business strategies, the theories including 4Ps, the statement of issues of investigate for instance, questionnaire and staff, and source of information both primary and secondary. It summarizes the whole of developing section, and its content is consistent with text.In other section, I work by the previous strategy and condition of Hazeline. Theinformation that I can get is finite and a large portion of data are collected from Internet. But it is also too little.4. The evaluation about the data of primary and secondaryPrimary data:This report uses the paper questionnaire and field interview as primary data. The questionnaire’s survey is expected. For questionnaire, I asked pedestrians in the library and Lin KeDa bridge randomly during 24th to 27th Feb, which is able to reflect the public opinion true. However, due to the lack of labor, I only ask 128 pedestrians, which may breed many biased result.Meanwhile, I interviewed the retail clerk of Hazeline, they were friend for me and offer some valuable message for me, which improve my efficiency of survey and work..Secondary data:I collected secondary data from official website, which is reliable and credible. But, I failed to collect financial report. Thus, this report do not explain relevant financial data.5. An assessment of strengths and weaknesses of reportStrength:Foremost, the report is concrete and its structure is clear. Readers can scan it conveniently. Besides setting topics, I also use the sub-topics that is helpful to read those parts that the readers manifest interest in and utilise series charts that help to described data vividly. And I get to collect data from various and diverse channels, such as internet and questionnaire.Weakness:The most data for Hazeline’s strategy strategies comes from the secondary data especially internet. But there are several plans that are not accomplished on time, which lead to weaken persuasion. Then, questionnaire and interview are not sufficient, and can not accurately reflect the customer’s opinion and the real situation totally. Eventually, some theories in planning stage do not be used in developing stage. So, this report has boundedness.6. Recommendations for future investigationsThough this report has been finished, but, it is not perfect. I plan to perfect the report by the next aspect. Foremost, I should replenish the both primary and secondary resources data, for instance, I can increase the number of questionnaires and its question, or collecting primary data from more broad realms, which can enhance the accuracy and effectiveness of the data to a some degree. Moreover, due to I am a college student, I have less experience about the relative analysis. Then, I should make elaborate schedule and perform every steps according to the plan, besides, adjusting the schedule also is imperative because of exchange of exterior condition. Eventually, timescales should be conformed rigorously.7. The evaluation about new knowledge and technology from investigationFrom this work, I have learned the design and analysis of the questionnaire. However, I am inexpert, thus I only gained the superficial message of data rather than the deeper meaning. Next, I knew that sufficient investigation and analysis are important for a company to strengthen their competition and adjust market condition. In life, I should act rationally instead of recklessly. Then, I learned how to extract valuable information and to analyse it. Though some detail is still not complete, overall it is eligible.The contracting Record between Tutor and CandidateSignature of candidate:Signature of tutor:。
HND大综合案例
The Early YearsDiamond communications was established in 1971 as a wholly owned subsidiary of the post office, then a public corporation. The company was originally called UK CarCom and control passed from the Post Office to the then state owned British Telecom. At this time the head office for UK CarCom were relocated to Edinburgh. In 1984 the UK government sold a majority stake in British Telecom, and sold the whole of UK CarCom. A controlling share in UK CarCom was purchased by a consortium of London based venture capitalists, with the remaining shares being placed with the main banks and small investors. The new owners had seen the opportunities that were opening up as a result of the deregulation of telecommunication markets. Deregulation involved the removal of many government rules and regulations and the encouragement of competition in the market, a process that was to be enthusiastically adopted by many countries. Under British Telecom, UK CarCom had specialized in developing car phone technology. And prior to the sale had started to research and develop mobile phone and network technologies the company with its new owners was well placed to take advantage of the rapidly changing and developing telecommunications markets.钻石通信成立于1971年.作为一家全资附属公司的邮局.然后一家公众公司。
BTEC 级别 1 2 初级 在执行艺术领域单位 1 个人秀(20512E)说明书
Examiners’ Report/ Lead Examiner Feedback Summer 2017BTEC Level 1/Level 2 Firsts in Performing ArtsUnit 1: Individual Showcase (20512E)Edexcel and BTEC QualificationsEdexcel and BTEC qualifications come from Pearson, the world’s leading learning company. We provide a wide range of qualifications including academic, vocational, occupational and specific programmes for employers. For further information visit our qualifications websites at or for our BTEC qualifications.Alternatively, you can get in touch with us using the details on our contact us page at /contactus.If you have any subject specific questions about this specification that require the help of a subject specialist, you can speak directly to the subject team at Pearson.Their contact details can be found on this link: /teachingservices.You can also use our online Ask the Expert service at /ask. You will need an Edexcel username and password to access this service.Pearson: helping people progress, everywhereOur aim is to help everyone progress in their lives through education. We believe in every kind of learning, for all kinds of people, wherever they are in the world. We’ve been involved in education for over 150 years, and by working across 70 countries, in 100 languages, we have built an international reputation for our commitment to high standards and raising achievement through innovation in education. Find out more about how we can help you and your learners at: /ukJune 2017Publications Code 20512E_1706_ERAll the material in this publication is copyright© Pearson Education Ltd 2017Grade BoundariesWhat is a grade boundary?A grade boundary is where we set the level of achievement required to obtain a certain grade for the externally assessed unit. We set grade boundaries for each grade, Distinction, Merit and Pass.Setting grade boundariesWhen we set grade boundaries, we look at the performance of every learner who took the external assessment. When we can see the full picture of performance, our experts are then able to decide where best to place the grade boundaries – this means that they decide what the lowest possible mark should be for a particular grade.When our experts set the grade boundaries, they make sure that learners receive grades which reflect their ability. Awarding grade boundaries is conducted to ensure learners achieve the grade they deserve to achieve, irrespective of variation in the external assessment.Variations in external assessmentsEach external assessment we set asks different questions and may assess different parts of the unit content outlined in the specification. It would be unfair to learners if we set the same grade boundaries for each test, because then it would not take into account that a test might be slightly easier or more difficult than any other.Grade boundaries for this, and all other papers, are on the website via this link:/iwantto/Pages/grade-boundaries.aspxIndividual Showcase (20512E)Grade Unclassified L1 P M D Boundary Mark 010 18 26 35IntroductionThis Level 2 externally assessed unit is intended to be summative; in that it allows learners to showcase the skills they have developed on their BTEC Performing Arts course.This assessment requires learners to respond to one of four progression opportunities; Production, Performance, Community or Education. The paper is set every year and published at the start of the academic year in September, prior to the submission deadline in May.The four progression opportunities are written in the form of adverts for employment or further study in the performing arts. Learners are required to submit a letter of application as well as a recording of the relevant practical performance work and/or presentation.Centres must ensure that learners read and understand the whole of the progression opportunity and the relevant guidance and requirements. There is full guidance published with every progression opportunity and this must be read, along with the advert itself.The response to the selected progression opportunity should be approached with an appreciation of the vocational role and as much as possible within a performing arts industry context.Learners should be fully prepared for their individual response; the work should be fully rehearsed. In preparation, learners should consider aspects such as warming up, learning lines or moves and preparing equipment and presentations.Published texts, scores and other people’s choreography can all be used by learners as sources for their performances or presentations as appropriate.The letter gives the opportunity for learners to explain their creative intentions and provides a context for the performance work to be watched. The letter should also introduce the learner’s practical work, providing the opportunity to clarify their choice of material and how it meets the demands and requirements of the selected progression opportunity.In the letter, learners are assessed on their understanding of their chosen progression opportunity and their ability to communicate using appropriate structure, language and tone.Practical work is marked according to its technical ability and how well it meets the requirements of the chosen progression opportunity and communicates the learner’s creative intentions as identified in the letter.Introduction to the Overall Performance of the UnitThe letter of application is an opportunity to express a full understanding of the progression opportunity which may include theme, target audience and the creative intentions of a company, event or production and the skills and techniques that are being asked for in order to make a successful application.The letters this series showed an overall improvement on previous years. Most letters contained relevant information and most learners demonstrated a level of appreciation of the progression opportunity they were applying for.Learner responses to all progression opportunities were wide-ranging, from very limited responses to ones that were thoughtful, fully considered and presented fully developed skills and creativity.Timings and other requirements were mostly observed. The most successful responses tended to be when the full requirements of the progression opportunity were being considered.Individual QuestionsSet TaskLetters of ApplicationMost learners included relevant information about their knowledge, skills and experience and some went on to relate the skills they had developed to the chosen progression opportunity. Some learners simply listed previous experience or gave a course overview without specific reference to the particular requirements of the progression opportunity. Responses that gained fewer marks included information about skills and experience that was irrelevant to the progression opportunity. Most learners made some reference to the work they were going to perform and/or present and outlined how the work responded to the progression opportunity. However, this series saw many letters where the details related to the plot or narrative of the work being performed, rather than how the work related to their skills and the requirements of the selected progression opportunity. For example,in responses to progression opportunity 4 some letters included limited information about applicants’ enthusiasm for the performing arts, their relevant skillset and potential, or how their pieces were going to communicate the theme or how they showed contrast.The most successful letters responded to all aspects of the progression opportunity and made clear links between learners’ own skills with what they were going to bring, to both the audition/presentation, and the progression opportunity they were applying for.This series saw many letters where there was a rigid centre-led approach, with learners seeming to write to a pre-coached writing frame. This approach tended to limit the access to the full range of marks available, as learners personal understanding was often less clear and the letters less focused on the specifics of the progression opportunity and their individual choices in relation toaudition/presentation content. The set framework often appeared to support a weaker learner but also possibly prevented a more able learner and in some cases the letters were very similar and did not give learners the opportunity to express individual understanding or ideas.The use of grammar and language again this series varied greatly across the cohort. Many students wrote clearly and accurately whilst others struggled with punctuation, spelling and wording.Overall the structure, tone and language used was appropriate, ranging from limited and unclear, to well-defined and effective responses. In responses that achieved high marks learners confidently and accurately used vocational terms,whereas the tone and language used was sometimes inappropriate in responses that gained fewer marks. Where learners used bullet points and lists this was not appropriate for the letter format.In some cases, we saw letters that were more like extended pieces of coursework and centres are reminded that although there is not a word limit as such, we are looking for work that represents a letter of application.Practical workProgression opportunity 1 - ProductionThe responses to this progression opportunity ranged from relevant and appropriate to limited and general. The more successful responses demonstrated good technical expertise where learners were applying skills, knowledge and experience in a well-prepared and appropriate technical setting.The strongest responses also corresponded closely to the focus of the progression opportunity. Presentations were mostly of the correct length (8–10 minutes). Less successful responses included very basic demonstrations of using lighting or sound equipment but made no or limited links to the progression opportunity.Most centres were able to provide a sense of occasion, and a supportive and professional environment for the presentation and demonstration to be recorded. However, in some cases learners were filmed where the content of their presentations on a screen could not be seen.Progression opportunity 2 - PerformanceMost learners made some connections to the particular aspects of the progression opportunity and performed two appropriate pieces. Most learners demonstrated an understanding of the type of performance that might be appropriate for the progression opportunity and had considered the choice of their material carefully. For some, there was a real attempt to perform a speciality act e.g., baton twirling, magic tricks, playing a ukulele and a routine to Let It Go on roller-skates.Less successful responses were where the link to holiday entertainment was limited, for example not meeting the requirement for the monologue to be a comedy act. Some learners who performed a monologue chose rather heavy and unsuitable material for the holiday setting as required by the progression opportunity.In some cases, centres misinterpreted the scenario and created work around the theme of holidays as opposed to applying to be a holiday entertainer.In the more successful responses, we saw work of a very high standard of technical ability that was an imaginative and carefully considered, fully appropriate responseto the progression opportunity.Progression opportunity 3 - CommunityLearners generally followed performance pathways for both sections and understood the requirement to offer ideas for practical workshop activities in the presentation.Responses that engaged with the theme, target audience and setting for the work, overall gave better and more coherent responses to this progression opportunity. Performances and presentations that overtly and consistently linked to the theme tended to achieve higher marks because the work corresponded more closely with the demands of the progression opportunity. The requirement for the connection between literacy and primary schools appeared to inspire learners to develop suitable material for the workshop and audition and there were some good presentations which had thoughtful ideas about the production of workshops for children.Again this series, presentation skills ranged from being well-prepared, confident and clear to unprepared readings from notes or the screen. The performance work was mostly suitable for the primary school or nursery setting and linked in some way to the workshop ideas.Unfortunately, in a very small number of centres, we saw responses where no recording of the presentation was included, just a copy of PowerPoint slides. This was limiting for learners in terms of them accessing the full range of marks available.In a very small number of centres, some of the pieces for ‘Write On’ were wholly unsuitable for the target age range as they included adult themes, which demonstrated a lack of understanding of the progression opportunity.Progression opportunity 4 - EducationAgain this series, this was the most popular progression opportunity and dance followed by acting was the most popular pathway.There were some very engaging performance auditions seen this series with the theme inspiring some imaginative choices of performance material. There were less very weak pieces seen than in previous years and learners demonstrated a significant amount of skill. In some less successful responses the theme was not considered and only a very tenuous link was made. Learners who had clearly explored and investigated the theme of ‘Portent’ in practical workshops and classes before selecting or creating material mostly produced successful responses. There was not always sufficient contrast in the performance pieces for PO4, particularly where the same playwright or style of work had been used for bothpieces, and it should be noted that this is a key requirement for this progression opportunity.In a couple of centres the camera was set up to capture just the head and shoulders of learners in acting auditions. The ‘whole’ audition should be seen and filmed from a fixed point.We saw fewer learners that did not respond appropriately to the demands of the musical theatre pathway, with the majority offering a dance sequence as part of one of their audition pieces. For the music performance pathway, however, we again saw some learners being accompanied by other musicians which was not always necessary or appropriate.Dance responses included some very proficient and impressive technical work. Where teacher choreography was performed it was often fit for purpose and supported learners. However, where learners had the opportunity to add individual motifs or sequences it gave them more possibility to develop the work and make it their own.Again we saw some auditions where learners had not learnt their lines and were reliant on prompts or gave up before the end of the performance. In some cases, learners appeared to be reading their lines from a screen or page situated behind the camera, which is unacceptable.AdministrationIt is pleasing to say that most centres again presented the work as required. However, issues again this series included the poor organisation of the work on the recordings by a small number of centres. Centres should fully adhere to the demands of both the progression opportunity, and the requirements as detailed in the Administrative Support Guide.Centres are reminded that work must be submitted by the deadline to the examiner in the correct format in terms of recordings and pdf files. Each learner’s work must be presented in its own folder, along with others in the cohort, on DVD or memory stick that will play on any commonly used laptop.Centres are reminded that learner work, including auditions, presentations and letters are assessed as a whole, so must be submitted together as such, in a single folder for each learner.Centres are also reminded that they must complete the essential documents relating to each learner, and the centre itself as these are required by the examiner for marking and centre/learner identification.This series, recordings were generally of a good quality, however, in some cases the quality of sound was poor and in some cases the level of lighting, especially in black box spaces made it difficult to see the learners.Where centres provided a quiet and appropriate space for theauditions/presentations to be recorded, this better supported the learners.It should be noted that learners as individuals must present work submitted for this unit and it is not acceptable to submit pair work/duologues or group work. Centre Registers did not always explicitly include learners who had been withdrawn or were absent. It would be helpful if they did. In some centres candidate numbers rather than BTEC registration numbers were used on the paperwork.SummaryBased on the responses seen this series, the following should be noted: •The centre must ensure the progression opportunities for the correct year are being responded to, and learners are not responding to past papers.•Centres should ensure that learners read and respond to the whole of the chosen progression opportunity including the relevant guidance, writtenbelow each advertisement.•Learners should produce a clear and informative letter of application, telling the reader about their skills, knowledge and understanding that isappropriate to the specific requirements and demands of the chosenprogression opportunity.•Learners should use their letter of application to explain their choice of audition pieces and/or introduce the content of their presentations and give clear creative intentions so work can be viewed in context.•Learners should not include actual personal contact details, such as personal email addresses and telephone numbers. If they wish to use this in theirletters, then general centre details can be given.•Centres should ensure learners have an appropriate space available for their auditions/presentations.•Learners offering presentations should practice their presentation skills to ensure that material is presented effectively and with clarity and confidence.•Learners should fully prepare their audition pieces learning choreography, lines, lyrics etc. in order to perform with confidence and to the best of theirability.•It is not acceptable to place a ‘prompt’ outside of the view of the camera. The recording should capture the work, as it would be seen in an audition setting.For more information on Edexcel qualifications, please visit /qualsPearson Education Limited. Registered company number 872828with its registered office at Edinburgh Gate, Harlow, Essex CM20 2JE。
HND大二金融,大综合第一部分
Communication: Analyzing and Presenting Complex Communication DE3N 34 Outcome 1 Candidate Name: Fan Juntian Grade and Class: F2 Table of ContentsI. Planning--Action Plan.............................................................................. 11.1 Likely resources to be used ........................................................................ 11.2 Strategy for carrying out report 1.3 How the project will be managed ...................................................................... 1.4 Timescales for project ........................................................................................ ....................................................................................... 1.5 Sources of information Ⅱ. Developing—Case Study Report2.1 Key factors in case study ................................................................................... 2.2 Likely financial needs of the clients .................................................................. 2.2.1 Saving ......................................................................................................... 2.2.2 Mortgage needs ........................................................................................... 2.2.3 Protection needs .......................................................................................... ........................................................................... 2.3 Suggestions for improvements 2.4 Likely providers and Relevant product and services ......................................... 2.5 Benefit-needs analysis ....................................................................................... 2.6 Comparison among providers ............................................................................ 2.7 Effect on tax position ......................................................................................... .................................................................................. 2.8 Justification for selections Ⅲ. Evolution3.1 Criteria for Evaluation ....................................................................................... 3.2 Change made during project compared to original action plan ......................... 3.3 Effectiveness of process ..................................................................................... / http: /// / / / / /1.3 How the project will be managed Ⅰ. Individual Saving Accounts(ISA) Bank/Company Product National Savings and Investments 1:Cash ISA 2: Easy Access Savings Account 3: Premium Bonds 4: Guaranteed Income Bonds The Royal Bank of Scotland instant access ISA Standard Chartered Bank e-ISA Clydesdale Bank fixed rate bonus ISA HSBC Cash ISA Ⅱ. MortgageBank/Company ProductLloyds TSB Group 1.Fixed-Rate Mortgages 2. Buy-to-Let Mortgages Clydesdale Bank Fee free mortgages Standard Chartered Bank Personal pension Mortgages National Savings and Investments ISA Mortgage The Royal Bank of Scotland Fixed-Rate Mortgages Health Problems insurance Bank/Company Product Association of British insurers 1:Health and Protection Insurance 2:Holiday Insurance Legal & General 1:Health and Protection Insurance 2:Holiday Insurance Prudential 1:Health and Protection Insurance 2:Holiday Insurance Winston insurance Health and Protection Insurance Old Mutual Children's Health Insurance Ⅳ. Property damage insurance Bank/Company ProductOld Mutual Household Insurance Lloyds TSB Car Insurance Association of British insurers 1:Flooding and Insurance 2: Household Insurance 3:home contents insuranceLegal & General 1:Flooding and Insurance 2: Household Insurance 3:home contents insurancePrudential 1:Flooding and Insurance 2: Household Insurance 3:home contents insurance 4: Ideal life property insurance 5: Investment and wealth property insurance 6: Endless interest property insuranceDeath insurance Bank/Company Product Association of British insurers 1:Life Insurance 2:Endowent Insurance Legal & General 1:Life Insurance 2:Endowent Insurance PRUDENTIAL 1:Life Insurance 2:Endowent Insurance Lloyds TSB Life & Critical Illness Insurance 1.4 Timescales for project Time The things I do 4.27-5,4 I carefully read the information on Flynn, including his family, and learned that his company, his loan in the short term to meet him. I have a detailed understanding of the economic situation.5.4-5.11 Through the use of the Internet to find many excellent insurance companies and banks in the United Kingdom to learn about the best products of these institutions, I believe this information will make pressure on Alexander satisfaction.5.11-5.18 I started to do some substantial planning, I understand that Flynn for more information from their own savings, if there is no choice year must pay taxes a lot, so I will of tax avoidance products, a give some reasonable suggestions.5.18-5.25 Through case studies, the results of the survey according to the first two weeks, began specifically Flynn has his family to develop programs at the same time began to think of way to convince.5.25-6.2 Learn more about the loans measured by Mr. Flynn, of £ 450,000 is not a small sum, but at the same time, Flynn r not only to continue their investment, but also do some of the things they want. And develop a range of solutions based on detailed economic situation in Flynn.6.2-6.9 Study found that the insurance required by the Flynn and his family including his three children or adults need some insurance to protect they belong to minors, the value of the house of Mr. Alexander in 125 pounds very expensive house, so I recommend his family's home insurance.6.9-6.16 According to Mr. Flynn, he is the first two years of unemployment, I spent a long time derived Flynn is the economic pillar of the entire family, he needs a stable flow of funds, income protection insurance is worth I recommended to him6.16-6.22 I found Mr. Flynn can do better place, savings, insurance, mortgage, I will elect some of his savings, insurance, mortgage, good banks and insurance companies, they are very good financial products, I decided to before Flynn choose to buy or not buy.1.5 Sources of information Primary data or raw data refers to the enterprises for the first time in person to collect and scripted processing of the data, raw data is usually collected by the researchers for the immediate problem for this particular purpose. Primary data can answer the secondary data can not answer specific questions, and more timely and credible at the same time the company's own collection, belonging to the company, so easy to confidentiality The secondary data is for certain purposes, rather than the issues at hand collected data. Including the information provided by commercial and government agencies, marketing research firms and computer databases. Secondary data can provide economic, quick background information. The secondary data will help to quickly solve the problems faced by researchers, can save time and reduce costs at the same time help to regulate the expression in the form specified in the survey methodology, and other data needed to solve the problem, can also help researchers learn how to go close to the object of research to understand the research object position in the market which, as a basis for comparison with other data。
新一代英语基础篇综合教程2第一单元的作文
跨越文化的鸿沟：英语的力量In today's interconnected world, the significance of English as a global language cannot be overstated. It has become the language of communication, a bridge connecting people from diverse cultures and backgrounds. The importance of English is further emphasized in the context of education, where it plays a pivotal role in shaping the intellectual and professional capabilities of students. This essay explores the transformative power of English, particularly in the context of the first unit of the "New Generation English" textbook, discussing how it can break down cultural barriers and foster global understanding.The first unit of the "New Generation English" textbook introduces students to the beauty and complexity of the English language. It encourages them to delve into the language's rich vocabulary, syntax, and grammar, enabling them to express themselves more accurately and fluently. This process not only sharpens their linguistic skills but also broadens their cultural horizons.English, being a lingua franca, allows individuals to communicate effectively with people from different parts ofthe world. This communication, in turn, fosters understanding and respect for diverse cultures. For instance, through reading literary works in English, students can gain insights into the thoughts, values, and traditions of different cultures. Similarly, engaging in conversations in English with people from different backgrounds can help them develop a more tolerant and inclusive mindset.Moreover, English is the language of international business, science, and technology. Mastering English gives students access to a vast repository of knowledge and information, enabling them to participate in global discussions and collaborations. It also opens up a range of career opportunities, from international businesses to academia and research.In the context of the first unit of the "New Generation English" textbook, the importance of English is further emphasized. The unit introduces students to various aspects of English language learning, including vocabulary, grammar, and listening comprehension. By delving into these aspects, students not only improve their linguistic skills but alsogain a deeper understanding of the cultural and historical context of the language.For instance, the vocabulary section introduces students to words and phrases that reflect the rich history and diverse culture of English-speaking countries. This helps them understand how language evolves and is influenced by various factors such as history, society, and technology. Similarly, the grammar section helps them understand the structure and rules of the English language, enabling them to express themselves more accurately and confidently.Listening comprehension is another crucial aspect of English language learning. It helps students develop the ability to understand spoken English, which is essentialfor effective communication. By listening to native speakers and understanding their accents, dialects, and idioms, students can better appreciate the nuances of the language and connect with people from different cultures more easily.In conclusion, the power of English lies in its ability to connect people across cultures and backgrounds. Thefirst unit of the "New Generation English" textbook highlights the transformative power of English, encouraging students to delve into its rich vocabulary, grammar, and listening comprehension. By mastering English, students can break down cultural barriers, foster global understanding, and access a vast repository of knowledge and information. This, in turn, will help them shape a more tolerant, inclusive, and interconnected world.。
HND项目有几种类型
HND项目有几种类型
HND项目有几种类型
目前中国内有两种HND课程，一种是SQA HND，一种是BTEC HND。
以下是这两种课程的介绍。
（1）SQA HND
SQA HND是由英国苏格兰学历管理委员会（又称苏格兰资格监管局，简称SQ简称HND）。
颁发的英国国家高等教育文凭（Higher National Diploma,简称HND）该文凭由英国文化委员会推荐，中英两国政府合作引进，经中国驻英国大使馆教育处认证，SQA HND文凭等同事于我国大专文凭。
Ø 国内项目院校是办学和实施教学管理的主体；
Ø 英国苏格兰学历管理委员会（SQA）负责质量监管和文凭颁发；
Ø 国外合作院校负责录取毕业生到国外继续学习；
学生在国内完成三年的学习后，成绩合格修满学分者可获得SQA 颁发的HND文凭，同时获得中国劳动和社会保障部职业技能鉴定中心核发的国家三级职业资格证书。
获得SQA HND文凭的学生可以继续到英国、澳大利亚、新西兰、荷兰、美国、马来西亚等国家续本，获得本科学位后成绩优异者继续攻读硕士学位。
（2）英国国家高等教育证书与文凭——HND
BTEC（HND）英国国家高等教育证书与文凭——其标准课程的要求适用于世界各个国家，学生在完成BTEC的课程后，得到的将是具有国际化水准的、普遍承认的学历文凭。
在全世界范围内有110多个国家推广承认这些学历。
开发学生在工作中需要的实际技能的高等职业教育文凭证书，也相当于英国大学前两年的课程，课程涉及专业范围广泛，与实际工作环境联系紧密。
hnd大综合2评价部分
Evaluation1.How did we meet the original objectsIn a word， our investigation has achieved the aims we desired. Pre—set large goals which are analysis the recession of Nokia and the prospect of cooperate with Microsoft were completed and got a satisfactory conclusion。
In the process of setting goals，we designed some objects. One of the objects， analysis the company’s organisatoinal structure was given up， the reasons were: firstly, it’s difficult to collect data; then there is no much contact with big goals. So lack of this object will not affect the entire investigation。
In addition， we have changed certain objects. Like analysis the sales volume of Nokia with WP7。
Because we did not notice that the phone has not yet published, so we can not know the data. And this object has changed into another one which is compare wp7 with other operating system。
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Stage 1: PlanningTitle of the project:Hennes & Mauritz AB, known as H&M, and discuss its marketing policies and strategies in their country between the operational advantages and disadvantages.1 Objectives of the projectThe project aims to explore and explain the company Hennes & Mauritz AB, an investment company in product marketing and solutions, including the use of the Higher National Diploma courses to learn to discuss and explain. These goals include: the company's competitiveness in international markets, corporate training and development of the theory of selection, labor relations and human resource management strategies. Also shows that the company's partners and employees of the mental state and degree of employment security.2l Justification for the choice of business or businesses involvedSelect H & M's reasons for the company, because my uncle in the company's product marketing department work, so I can get first-hand investigation, help me to understand the company's information, so I have more in-depth understanding of the information in the company's product marketing I know some of the advanced methods, but let me see the inadequacies in the marketing and promotion of some products. So, I think this company is very suitable for my report, a more comprehensive first-hand information is more conducive to my written report. Addition, Mr. Wang, the company's human resources department, I was also very helpful.3l Statement of the issue to be investigated.The theories of screening and selection criteria, training and development, interna-tional compensation packages, labor relation and current HRM strategiesThese four points can investigate the company's human resources strategy and management more clearly, in the company's top management has made effective management tools, including the HR manager can ask about how to improve the utilization of human resources and the introduction of so. As organization battle to get the most from their existing people in an environment characterized by skill shortages, the role of HR practices in fostering employee en-gagement and commitment is paramount. As this we can make some of the company's environmental and human resources management relationship, and how staff work hard to promote the method. We will also research firm Strategic human resource management (SHRM) is at a critical point, poised between becoming a strategic business partner and receding into the background as a non-executive function. If SHRM is to tip the balance towards being perceived as a business partner, it appears that a consolidated approach towards identifying those HR practices that foster and support attachment to the organization is the key4l Reasons for the choice of issue which must be directly related to a topic or topics covered as part of the Group AwardSurvey of more than so many points, we will use the knowledge we have learned a lot, such as strategic human resource management, which includes a lot of us learned to use, for example(1) In the management concept that human resources are all resources the most valuable resource, through the appreciation of the development of human resources can add value, to give companies a huge profit.(2) In the management of content, focused on the development of human potential, to stimulate people's vitality, so that employees can be a positive, proactive, creative work.(3) In the management of the form, emphasizing the overall development, according to business goals and personal circumstances, for good career design, continuous training, and constantly adjust the position to fully develop their talents.(4) Management, to take human-oriented management, to consider people's feelings, self-esteem and value.(5) In the management of the means, human resources, information systems, etc. The results generated by the computer automatically, provide timely and accurate basis for decision making.(6) In the management level, human resource management in the decision-making, directly involved in the planning and decision-making.5l Explanation of the sources of information to be used and the reasons for their selectionAll information from my uncle's hand, to obtain first-hand information, because I feel that the information does not provide online value, and some important information is not online.Manager in this company, I also conducted a two-month time practice, I interviewed Mr. Wang of the Human Resources Department, has also been a lot of useful first-hand information on the company's staff questionnaire, geta lot of useful first-hand informationAt the same time I was the top Internet search company to take on issues related to product sales, including images, documents, forms, etc., there are some companies described above are also found on the InternetStaffs are the indispensable part of an organization. They can impel the devel-opment of the company and create value for the company. They can help the company to achieve the goal successfully. The performance of staff is also the reaction of cul-ture of the company. To get the information from staffs can be real reaction of the performance, and the information can be more fair and reality.6l Explanation of methods of investigation to be used and reasons for their se-lectionI have to do an investigation on the company's product sales, I will let the employees fill out some questionnaires, I will interview the sales department manager, call into question some of the problems related to product sales.This research tool consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Use some other type of questionnaire surveys, they are cheap, does not require much effort from the questioner's verbal or telephone surveys, and often have standardized answers, which makes it simple to compile data. Survey department will achieve the company's managers can help to understand the company's situation.7l Statement of criteria to be used to assess implications of the issue and reasons for their selectionThe criteria to be used to assess implications should be the policy of human resource management theory, like Strategic human resource management policies SWOT, it can help companies to attract talent to human resource management to maximize efficiency, These can help to better know the operation of the company, and assess the company. For the objective of the company, human resources advantages and disadvantages. The criteria to be used can assess the company.As the company has subsidiaries, so you can save a lot of staff training costs, through the analysis of the company's strengths and weaknesses of human resources policies, SWOT company's role in a certain time can be a lot of information.Throughout the SWOT implementation of human resources position is the most important strategy of the company's success to get to meet a variety of elements, such as R & D capabilities, production capacity, financial management capacity, ultimately to the SWOT.In human resources management policy, the Company's employees is reflected in the impact of business objectives, wages, working conditions, job promotion, employment protection and the task itself. Employees affected in the above decision-making process mainly as follows: the extent to which employees engage and bear what responsibility; through what mechanisms involved; how to reflect their influence. But also reward system to reward employees involved in decision-making should involve all levels, should business strategy, management philosophy, employees are required to structure and human resource policies consistent.Finally have a working system in a company at all levels, managers have toface manpower planning, personnel information, technical personnel actions and personnel tasks. How to make the line departments, the general manager, human resources management in close cooperation, and efficient human resources management system.8 Timetable of InvestigationThe duration of this report is 6 weeks, and it between Feb.24, 2011 and Apr. 5, 2011. More specific, the activities every weeks are as followed.Time ActivitiesWeek 1 (Feb.24th to Mar. 2nd, 2011)setting up a theme and draw a brief report on plans and discuss them with my mentorWeek 2 (Mar 3rd to Mar. 9th, 2012)to collect information and H & M and an interview with the company's human resources department's management staffWeek 3 (Mar 10th to Mar 16th, 2011)to do the group discussion, and team members about in the conference room to discuss H & M's Product MarketingWeek 4（Mar 17th to 23th，2011）access to marketing information about H & M's, and with mentors to discuss resultsWeek 5（Mar 24th toFinish the main contents and communicate with tutorMar.30th,2011）Draw conclusion and justify Week 6(Mar 31th toApril 5th,2011 )。