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商务英语教案
商务英语教案教案标题：商务英语教案教案概述：本商务英语教案旨在帮助学生掌握商务领域中的英语交流技巧和专业词汇，提高他们在商务环境中的语言运用能力。
通过本教案的实施，学生将能够有效地进行商务会议、商务谈判、商务信函和商务演讲等相关活动。
教学目标：1. 了解商务英语的基本概念和特点；2. 掌握商务英语中常用的交流技巧和表达方式；3. 学习商务英语中常见的专业词汇和短语；4. 培养学生在商务环境中的语言运用能力；5. 提高学生的听、说、读、写能力。
教学内容和活动：1. 商务英语基础知识a. 商务英语的定义和特点b. 商务英语中的常用交际技巧和礼仪c. 商务英语中常见的文化差异和注意事项2. 商务英语交流技巧a. 商务会议的组织和参与技巧b. 商务谈判的技巧和策略c. 商务信函的写作技巧和格式d. 商务演讲的准备和表达技巧3. 商务英语专业词汇和短语a. 商务英语中常见的行业词汇和术语b. 商务英语中常用的商务短语和表达方式c. 商务英语中的常见缩略语和惯用语4. 语言运用实践活动a. 商务会议模拟演练b. 商务谈判案例分析和角色扮演c. 商务信函写作和修改d. 商务演讲实践和反馈教学方法：1. 教师讲授：通过讲解商务英语基础知识和交流技巧，帮助学生建立起商务英语的概念框架。
2. 小组讨论：组织学生进行小组讨论，分享彼此的商务英语学习心得和经验。
3. 角色扮演：安排学生进行商务会议、商务谈判等实践活动的角色扮演，提升他们的语言运用能力和实践能力。
4. 个人作业：布置商务信函写作和商务演讲准备的个人作业，培养学生的独立思考和表达能力。
教学评估：1. 口头测试：组织学生进行口头测试，测试他们对商务英语基础知识和交流技巧的理解和掌握程度。
2. 书面作业：布置商务信函写作和商务演讲的书面作业，评估学生的语言表达和写作能力。
3. 实践评估：对学生进行商务会议和商务谈判的实践评估，评估他们在实际场景中的语言运用能力和表达效果。
商务英语全册教案.docx
商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanStudents will be able to:L understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO);2.master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.economic surplus—profit or the money that remains after all the expenses are paid.2.Portfolio—the list of shares in business owned by a person or a company; holdings in the form ofstocks, bonds or other securities.3. a parent company—holding company.4.turnkey project—a project undertaken by a contractor.5.expropriation—taking away (property) or dispossessing (sb. from an estate, etc.).6- collection — obtaining payment of a debt, e.g. a bill, cheque, etc.7. coiTespondent bank—a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).& insunnice policy—a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9.insurance certificate—a simplified insurance policy.10.weight memo(note) —a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1.How much do you know about international business?2.Can you say something about the basic purpose of business activities?3.Do you know what features does international business deal with?Contents1.What is Business?•Traditionally，exchange or trade for things people wanted or needed•Technically, the production, distribution, and sale of goods and service for a profit•The primary goal of business activities is creating profit or economic surplus2.What is International Business?•As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.•The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises — an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities•Physical goods—products from mining, petroleum, agriculture and manufacturing activities •Transactions in service —construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation•Financial areas — commercial and investment banking, securities, and insurance •Communication media—radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.•* foreign direct investment — investment that give the investor effective control and are accompanied by managerial participation.*portfolio(有彳介证券)investment— for the sake of obtaining investment income or capital gains rather than entrepreneurial income.^different ways of financing in foreign direct investment— not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.*direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk•Include financial, political, regulatory, and tax risks•Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates-•PoHtical risks include the risk of expropriation and other adversary national policies. •regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.•In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5・ On International Business Law•The movement of people ______ v isa, work permit, employment agreement, and employment termination clauses•The movement of goods ____ tax, antitrust, packaging and advertising•Transfers of information ___ pate nt and trademark•Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host statesmercial Credit•Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.• A. Commercial credit _____ remittance （汇付）and collection （托收），the buyer is responsible tomake payment, the seller to surrender documents-B. banker's credit _____ letter of credit （L/C 信用证），the banker is responsible to pay moneyand tender documents on behalf of both parties.•The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer （M/T 信汇）The buyer gives money to his local bank. The local bank issues a trust deed for payment（付款委托书），then sends it to a correspondent bank at the seller^ end by means of mail and entrusts him to pay the money to the seller.2）T elegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfe匸The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft （D/D 票汇）The buyer buys a bank draft （汇票）firom his local bank and sends it by mail to the seller. On thebasis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.•Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托H攵g艮彳亍或受托银彳亍），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （ie, the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid（承兑或支彳、J ）, the buyers lack of commercial integrity is guarded against.•D/P ____ documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment for the goods is made.•Why cannot the buyer directly send cash or banker^s draft with his order to the seller?1）t he buyercapital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.•Insurance policy （保险单）- a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.•Insurance certificate（保险凭证）一is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a fonnal insurance policy. In insurance certificate has the same effect as an insurance policy•Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.•Packing list（装箱单）- is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses•Regardless of the specific job, most managers perform five basic functions.1）p lanning_ involves determining overall company objectives and deciding how these goals can best be achieved・2）O rganizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3）T he day-to-day direction and supervision of employees — make the full of the potentials of the employees and achieve the company goals.4）C oordinating_ to bring into proper relations among the various departments ofthe company.5)Con trolling __ managers evaluate how well company objectives are being met.If not met, then changes are necessary in the company^ organizational or managerialstructure. Then replan, reorganize, redirect, recoordinate.& Brief Introduction of WTO•WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication•It is based in Geneva, Switzerland-•Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;—acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disputes;__ overseeing national trade policies; and__ cooperating with other international institutions involved in global economic policy-making. •The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1). What is the definition of business today?2). What's the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word "credit^ mean? What's the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2.Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB.Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching Plan1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4lh period after-reading activitiesIL Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.proprietorship—ownership.2.stockholder—one who owns stock in a company.3.partnership—unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4.entity—something that has a real and separate existence.5• bankruptcy—state of being declared by a court of law not to be capable of paying its debts.6.Joint-stock company—public company whose shares are owned by very many people.7.dividend—percentage of profits paid to shareholders.6bylaw—a law or rule governing the internal affairs of an organization.9. treasurei•—person who looks after the money or finance of a club or society.1（）・ comptroller—financial controller.IV. Detailed readingWarming-up questions1.How much do you know about business organizations?2.Can you say something about the different types of companies?3.Do you know the difference between sole proprietorship and partnership?1.Introduction•The majority of business organizations are corporations, others are general partnerships（一般合伙企业）,limited partnerships （有限合伙企业）,and sole proprietorships （独资企业）.Less common are professional corporations（专业公司），joint-stock companies （合月殳公司），business trusts （商业信托）and joint ventures （合资企业）-The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship— is owned by a single person>•The principal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders.•Disadvantages ___ first, the owner is exposed to unlimited liability. Second , it is normally not in the best position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continu让y of the business.3.General Partnership _ is an association of two or more persons to carry on, as co-owners, abusiness for profit, (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)•Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and lossesamong partners, capital contributions by partners, partnersrights and responsibilities, dissolution procedures.•Dissolution by act of the parties ____ 1) by agreement; 2) withdrawal or addition of a partner; 3) violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.•Dissolution by operation of law ____ 1) by the death of a partner; 2) the bankruptcy of a partner or the partnership; 3) the illegality of the partnership; or 4)by order of a court.•Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed.•Liquidation ___ o ccurs between dissolution and termination. During this process, business affairs are put in order, receivables are collected, accountings are made, payments to creditors are made, and the remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability,that is, their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5- Joint Stock Company —is an unincorporated business enterprise with the ownership interest represented by shares of stock. It can be created with little formality and no initial capital outlay is required, (they are rarely seen now.) The shareholders are personally liable for all the association's obligations, while they share the profits in proportion to their controlling interest in the company.The joint stock company is controlled by a board of directors and officers.6.Corporations•Features: 1) a corporation is a separate legal entity for all purposes.2)it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3)the owners of the corporation, called shareholders, enjoy limited liability.4)it is easy to transfer ownership interests by buying or selling shares of stock freely.5)the separation of ownership from management.6)it pays taxes on its earnings.7)the corporate forni requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.•Types of corporations1)public coiporation ___ are established by the goveniment. (eg. The U.S. PostalService)2)quasi-public corporations_ are public service companies, such as public utilities.3)Private corporations ____ are those established for private interest. Privatecorporation may further be divided between nonprofit and profit. Nonprofit ones areformed for charitable or religious purposes. Profit ones are usually formed to carry outbusiness.4)Profit corporation are further divided into professional专业公司)，closely held(私募公司),and publicly held (公募公司).•Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the clay to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the day to day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.•Shareholders1)common shareholders and prefeixed shareholders2)prefeiTed shareholders are entitled to receive their dividends before common shareholders-On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.• Dividends — are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretio n to declare or not declare divide nds. Dividends may be in the form of cash or stock.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1)- What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3). Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2.Explain the following termsl)Sole proprietorship 2)general partnership3)limited partnership, 4)coiporation5)joint-stock company3.Translate the following economic terms into English1)独资商2)普通合伙商3)法人4)合股公司5)董事会6)国有公司7)资本摊缴8)多数股权9)优先股股东10)公司章程B.Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessL Suggested Teaching PlanStudents will be able to: 1 .understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2.master some key terms of ways of business;3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text) 3rd period highlights of the text 4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.intermediary—agent or other person or firm through whom business is done.2.Merchandising—organizing the display and promotion of goods for sale.3.Bookkeeping—keeping of the financial records of a company or an organization..4.broker—person who acts as a middleman in negotiating bargains or contracts.5.franchise—business arrangement in which an individual obtains rights from a larger company to sella well-known product or service.6.Royalty—share of profits or receipts paid to an owner of a pate nt, copyright for the use of it.7.fraudulent—characterized by, constituting, or gained by fraud・8.principal — person or company which is represented by an agent.9.fiduciary—trustee pertaining to the holding of something in trust.IV. Detailed readingWarming-up questions1.How much do you know about different ways of doing business?2.Can you say something about the distinction between wholesaling and wholesalers?3.Do you know what is retailing?ContentsL Introduction2.Wholesaling_ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing ___ retail exchanges are entered into for personal, family, or household purposes. Itmay take place in a store, or in-home selling, vending machine, or mail-order catalogues.•By providing assortments of products that match consumer's wants, retailers create place, time and possession utilities.•Product assortments•Major types of retail stores: department stores, mass merchandisers and specialty stores, non-store retailers, franchisers, planned shopping centers.4.Franchising(特许经营权) __ is a license to operate an individually owned business as thoughit were part of a chain of outlets or stores.•Three types:1)product franchise—g. Car dealers and gasoline station2)manufacturing franchise ____ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains•advantages of franchise1)to the franchiser2)to the franchisee3)to the public•disadvantages of franchise_ no guarantee of wealth, cost more to buy a franchise, pay royalty to franchiser, little independence5.Agency_ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.•Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce•The advantages and disadvantages of E-commerce (open for discussion)V After-reading activitiesA.Try to do the exercises according to the textprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What?s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8)In what way may a principal-agency relationship terminate?2.Explain the following key termsWholesaling, retailing, discount house, franchising, principal3.Translate the following business terms into English.1)最终消费者2)增值价值3)批发商4)产品花色品种5)地方效用6)邮售7)地方商店8)现金流量9)存货控制10)市场分区/分片B.Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsL Suggested Teaching PlanStudents will be able to:1- understand the key idea of the international trade terms (Incoterms 1990);2.master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesIL Teaching Method(s)1 • ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.carrier—a company which transports goods or vehicle or ship which transports goods.2.camage—transporting goods from one place to another or cost of transport of goods.3.Free on board (FOB)—price including all the seller's costs until the goods are on the ship for transportation; US price includes all the seller's costs until the goods are delivered to a certain place.4.Cost, Insurance and Freight (CIF) —estimate of a price, which includes the cost of the goods, the insurance and the transport charges.mission—money paid to a salesman or agent, usually a percentage of the sales made.6.discount—a percentage by which a full price is reduced to a buyer by the seller7.CIFC3%—Cost, Insurance, Freight, including a 3% commission.IV. Detailed reading1.How much do you know about international trade terms?2.Can you say something about the most important term among the basic terms and conditions in inlemational business contract?3.Do you know what are the most often used terms and conditions among the price terms and conditions?ContentsL Introduction• What are the basic terms and conditions of the contract in international business?_____ T erms and conditions of quality, quantity, packing, price, delivery, insurance, terms of payment, inspection, claim and arbitration.•USD2000/MT CIF C4% London2.Definition of the Trade Terms in Incoterms 1990EX WORKS (... named place)工厂交货价•It means that the seller delivers when he places the goods at the disposal of the buyer at the seller^ premises or another named place (i.e., works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle.FCA(Free Carrier ... named place)货交承运人。
商务英语阅读1 教案
商务英语阅读1 教案商务英语阅读1 教案教学目标•通过本节课的学习，学生将能够理解商务英语阅读的基本概念和重要性。
•学生将掌握商务英语阅读的常见词汇和表达方式。
•学生将能够运用所学知识解决商务英语阅读中的实际问题。
教学准备•教材：《商务英语阅读1》教材•多媒体设备：投影仪、电脑、音响等•板书工具：白板、笔、擦教学步骤1.导入新课–引入商务英语阅读的概念。
–分享一段商务英语阅读的实际场景。
2.词汇梳理–列举商务英语阅读中常见的词汇和短语，并进行解释和示范。
–通过例句和练习加深学生对词汇的理解和记忆。
3.阅读策略讲解–介绍商务英语阅读的基本策略，如快速阅读、扫描等。
–分析每种策略的适用场景和操作方法，帮助学生理解并能够运用于实际阅读中。
4.阅读练习–将学生分成小组，并发放一篇商务英语阅读材料。
–要求学生根据所学策略完成阅读，并回答相关问题。
–进行小组合作讨论和分享，梳理阅读中的难点和技巧。
5.拓展活动–提供更多商务英语阅读材料，要求学生在限定时间内进行阅读，并写下自己的感想和学习心得。
–学生之间互相交流和分享，促进学习氛围的形成。
6.总结反思–回顾本节课所学内容，让学生总结并分享本节课的收获。
–教师进行总结和点评，指出学生在商务英语阅读上的优点和待提高之处。
课后作业•要求学生阅读并理解教材中的相关章节。
•要求学生完成教材中的预习题和练习题。
•提醒学生在平时生活中多接触商务英语阅读材料，积累相关词汇和经验。
参考资料•《商务英语阅读1》教材及相关练习册。
当然，请继续阅读下面的内容。
教学评估•观察学生在课堂上的参与度和表现，包括发言、问题解答和阅读练习的完成情况。
•批改学生的课后作业，包括预习题和练习题的答案。
•随堂测验，考察学生对商务英语阅读的理解程度和应用能力。
学情分析根据学生在课堂上的反应和作业的完成情况，可以初步分析学生对商务英语阅读的兴趣和掌握程度。
根据不同情况，可调整教学内容和教学方法，以更好地满足学生的学习需求。
新编商务英语精读1教案
新编商务英语精读1教案一、教学目标1.学习商务英语基本单词、短语和句型，加强商务英语听说能力；2.掌握商务英语的基本知识和技巧，提高商务英语阅读和写作能力；3.培养学生良好的商务英语应用能力，使其能够在商务活动中自如运用英语进行沟通。
二、教材分析《新编商务英语精读1》是一本以商务英语为主题的教材，共分为10个单元，每个单元均包含了商务英语的常用词汇、短语和句型，并通过各种案例对商务英语的应用进行了分析和讲解。
该教材属于高等教育出版社推出的商务英语教材系列，适用于高职院校和中职学校等相关专业。
三、教学重点和难点教学重点1.掌握商务英语基本词汇、短语和句型；2.培养学生商务英语听说能力；3.通过案例分析，加强学生的商务英语应用能力。
教学难点1.帮助学生掌握商务英语的特点和应用技巧；2.针对学生商务英语表达中的困难点，进行详细的分析和解读。
四、教学方法1.通过课堂教学和多媒体技术相结合，提高学生的学习兴趣和参与度；2.将商务英语的应用技巧贯穿整个教学过程，注重培养学生的实际应用能力；3.通过案例分析，加强学生对商务英语应用的理解和掌握。
五、教学内容与进度第一节课程介绍1.课程目标和教学方法介绍；2.学生自我介绍。
第二节商务英语基本词汇1.商务英语基本词汇介绍；2.商务英语单词拼写规则和口语练习。
第三节商务英语常用短语1.商务英语常用短语介绍；2.商务英语短语的实际应用。
第四节商务英语基本句型1.商务英语基本句型介绍；2.商务英语句型的实际应用。
第五节常见商务场景对话1.常见商务场景对话介绍；2.商务场景对话的模拟演练。
第六节商务英语写作技巧1.商务英语写作技巧介绍；2.商务英语写作案例分析。
第七节商务英语听力技巧1.商务英语听力技巧介绍；2.商务英语听力练习。
第八节商务英语口语技巧1.商务英语口语技巧介绍；2.商务英语口语练习。
第九节商务英语阅读技巧1.商务英语阅读技巧介绍；2.商务英语阅读练习。
第十节期末考试1.期末考试准备和复习；2.学生考试答题。
商务英语综合教程第一册课程设计
商务英语综合教程第一册课程设计一、简介本课程设计针对商务英语初学者，主要以综合实践及交际为主线。
课程涉及商务英语的基本语法、词汇、听说读写以及商务礼仪等方面的内容。
经过本课程的学习，学员将能够熟练掌握商务英语的基本交流技巧，具备一定的商务英语能力。
二、课程设置2.1 第一讲商务英语基础1.商务英语词汇基础及语法规则，注重听、说、读、写的综合训练；2.商务英语邮件的基本格式及写作技巧；3.商务电话、商务谈判等实用话题的训练。
2.2 第二讲商务英语听力训练1.商务英语听力练习，掌握商务场景中常用词汇及表达方式；2.不同商务场景下的对话的听力理解；3.以回答问题、听取信息为主要训练内容。
2.3 第三讲商务英语会话技能1.商务英语口语的表达技巧，重点训练语音语调及口音；2.商务英语常用口语及其应用，主要包括面试、职场交流、商务宴请等方面；3.商务英语的案例分析及模拟练习。
2.4 第四讲商务英语阅读与写作1.商务英语阅读理解的技巧及方法，主要针对商务英语中的广告、合同、商业资料等方面的内容；2.商务英语写作规范及技巧，注重实践训练；3.商务英语写作实例分析及模拟练习。
2.5 第五讲商务英语应用1.商务英语沟通技巧及商务礼仪；2.商务英语中的跨文化沟通应用；3.商务英语中的职业规划及职场管理技巧。
三、教学方法本课程注重学员的实践操作和交流，采用课堂教学、分组讨论、案例分析、角色扮演等多种教学方法。
此外，通过课后作业和讨论，检查学员的学习效果，并总结课程的特点。
四、参考教材1.《商务英语词汇与用法》；2.《商务英语读写教程》；3.《商务英语跨文化交际教程》。
五、教学考核1.课堂表现（考试分值30%）：针对学员的出勤、听讲、提问、回答等方面进行考核；2.作业（考试分值30%）：学员课后完成教师布置的作业，涉及到语法、词汇、阅读和写作等方面；3.期中考试（考试分值20%）：以选择题、填空题、简答题等形式出题，主要考察学员对语法、词汇、阅读、听力和口语等方面的掌握程度；4.期末考试（考试分值20%）：以选择题、填空题、简答题等形式出题，主要考察学生对课程内容的掌握程度；六、总结商务英语综合教程第一册课程设计，注重以听说读写为主线，通过多种教学方法，使学员全面掌握商务英语的基本交流技巧。
商务英语教案unit1-1
For many, a job interview is the most critical part of the job search process. In order to persuade the employer that he \ she is the most suitable person for the opening, the candidate has to impress the employer with his / her appearance, personality and qualifications.
During : Exchanging Information
Closing: Leaving a lasting impression
1.Ask one or two questions based on your pre-interview research.
2.Arrange a call back to get the result.
5’
5’
20’
教学过程
时间分配
3.Thank the interviewer.
4.Say you enjoyed the interview.
warm-up
Work in pairs and choose the Do’s in the boss.
Listening Practice
Tห้องสมุดไป่ตู้sk 1
Listen to the dialogue about a job interview and fill in the missing words.
--- develop communicative skills.
商务英语课程教案
商务英语课程教案第一章：商务英语基础1.1 教学目标了解商务英语的基本概念和重要性掌握商务英语的基本语法和词汇熟悉商务英语的常用表达方式和礼仪1.2 教学内容商务英语的概念和重要性商务英语的基本语法和词汇商务英语的常用表达方式和礼仪1.3 教学方法讲授法：讲解商务英语的基本概念和语法规则互动法：引导学生进行商务英语的对话练习案例分析法：分析商务英语在实际场景中的应用1.4 教学评估课堂参与度：学生参与对话练习和讨论的情况口语表达：学生进行商务英语对话的流利程度和准确性作业完成情况：学生完成相关商务英语练习的情况第二章：商务写作技巧2.1 教学目标掌握商务英语写作的基本原则和格式提高商务英语写作的准确性和专业性商务英语写作的基本原则和格式2.3 教学方法讲授法：讲解商务英语写作的基本原则和格式案例分析法：分析商务邮件和商务报告的实例实践法：学生进行商务英语写作的练习和修改2.4 教学评估语法正确性：学生写作中语法错误的数量和准确性修改能力：学生对写作练习进行修改和改进的能力第三章：商务口语交流3.1 教学目标掌握商务英语口语交流的基本技巧和表达方式学会在商务场合中进行有效的自我介绍和交流提高商务英语口语的流利程度和准确性3.2 教学内容商务英语口语交流的基本技巧和表达方式商务场合中的自我介绍和交流策略商务英语口语的常用话题和对话练习3.3 教学方法互动法：引导学生进行商务英语口语交流的练习角色扮演法：学生进行商务场合中的对话练习视听教学法：利用视频和音频材料进行商务英语口语的学习口语流利程度：学生进行商务英语口语交流的流利程度口语准确性：学生口语表达的准确性和语法正确性对话能力：学生进行商务英语对话的能力和合作情况第四章：商务谈判技巧4.1 教学目标掌握商务英语谈判的基本原则和技巧学会运用商务英语进行有效的谈判和沟通提高商务英语谈判的策略和表达能力4.2 教学内容商务英语谈判的基本原则和技巧商务谈判中的沟通策略和语言表达商务英语谈判的实战演练和案例分析4.3 教学方法讲授法：讲解商务英语谈判的基本原则和技巧角色扮演法：学生进行商务谈判的实战演练案例分析法：分析商务谈判实例和策略4.4 教学评估谈判策略：学生运用商务英语进行谈判的策略和有效性沟通能力：学生在商务谈判中的语言表达和沟通能力实战演练：学生参与商务谈判实战演练的表现和效果第五章：商务英语听力理解提高商务英语听力理解的能力和准确性学会听懂商务英语对话和演讲的基本技巧增强对商务英语听力材料的分析和理解能力5.2 教学内容商务英语听力理解的基本技巧和策略商务英语对话和演讲的特点和听力技巧商务英语听力材料的分析和理解方法5.3 教学方法视听教学法：利用视频和音频材料进行商务英语听力训练听写法：学生进行商务英语听力材料的听写和理解讨论法：学生对商务英语听力材料进行讨论和分析5.4 教学评估听力准确性：学生对商务英语听力材料的正确理解和回答情况听力技巧：学生运用听力技巧进行商务英语听力的情况和效果材料分析：学生对商务英语听力材料进行分析和理解的能力第六章：商务英语阅读理解6.1 教学目标提高商务英语阅读理解的能力和准确性学会阅读和理解商务英语文章和报告的基本技巧增强对商务英语阅读材料的分析和批判性思考能力6.2 教学内容商务英语阅读理解的基本技巧和策略商务英语文章和报告的特点和阅读技巧商务英语阅读材料的分析和批判性思考方法6.3 教学方法阅读教学法：学生阅读商务英语文章和报告并进行理解解析法：教师对商务英语阅读材料进行解析和解读批判性思考法：学生对商务英语阅读材料进行批判性思考和分析6.4 教学评估阅读准确性：学生对商务英语阅读材料的正确理解和回答情况阅读技巧：学生运用阅读技巧进行商务英语阅读的情况和效果材料分析：学生对商务英语阅读材料进行分析和批判性思考的能力第七章：商务英语翻译技巧7.1 教学目标掌握商务英语翻译的基本原则和技巧学会商务英语翻译的方法和策略提高商务英语翻译的准确性和专业性7.2 教学内容商务英语翻译的基本原则和技巧商务英语翻译的方法和策略商务英语翻译的实践练习和案例分析7.3 教学方法讲授法：讲解商务英语翻译的基本原则和技巧实践法：学生进行商务英语翻译的练习和修改案例分析法：分析商务英语翻译实例和策略7.4 教学评估翻译准确性：学生进行商务英语翻译的准确性和专业性语法正确性：学生翻译中语法错误的数量和准确性修改能力：学生对翻译练习进行修改和改进的能力第八章：商务英语口译技巧8.1 教学目标掌握商务英语口译的基本原则和技巧学会商务英语口译的方法和策略提高商务英语口译的流利程度和准确性8.2 教学内容商务英语口译的基本原则和技巧商务英语口译的方法和策略商务英语口译的实践练习和案例分析8.3 教学方法讲授法：讲解商务英语口译的基本原则和技巧实践法：学生进行商务英语口译的练习和修改案例分析法：分析商务英语口译实例和策略8.4 教学评估口译流利程度：学生进行商务英语口译的流利程度口译准确性：学生口译表达的准确性和语法正确性实战演练：学生参与商务英语口译实战演练的表现和效果第九章：商务英语与文化9.1 教学目标了解商务英语在不同文化背景下的运用和差异学会跨文化交流的技巧和策略提高在多元文化商务环境中的英语沟通能力9.2 教学内容商务英语在不同文化背景下的运用和差异跨文化交流的基本原则和技巧商务英语文化敏感性和跨文化沟通策略9.3 教学方法讲授法：讲解商务英语文化差异和跨文化交流的原则案例分析法：分析商务英语文化差异和跨文化沟通的实例互动法：学生进行跨文化交流的练习和讨论9.4 教学评估文化理解：学生对商务英语文化差异的理解和认识跨文化交流能力：学生在跨文化交流中的表现和沟通能力文化敏感性：学生对商务英语文化敏感性和跨文化沟通策略的运用10.1 教学目标提升商务英语综合运用能力和实战经验培养学生的商务英语自主学习和持续发展能力10.2 教学内容商务英语综合运用和实践能力提升商务英语自主学习和持续发展策略10.3 教学方法实践法：学生进行商务英语综合运用和实践练习讨论法：学生进行商务英语自主学习和持续发展策略的讨论10.4 教学评估综合运用能力：学生商务英语综合运用和实践能力提升的情况学习策略：学生商务英语自主学习和持续发展策略的运用情况课程反馈：学生对商务英语课程的重点和难点解析1. 教学目标的设定：确保教学目标具有可衡量性、具体性和可实现性，以指导整个教学过程。
商务英语课教案
商务英语课教案一、引言商务英语是指使用英语进行商务活动的语言交流。
在当今全球化的商业环境中，商务英语的重要性日益突显。
为了提高学生的商务英语能力，本文设计了一份商务英语课教案，旨在帮助学生学习并运用商务英语。
二、目标1. 帮助学生了解商务英语的基本概念和应用领域。
2. 培养学生的商务交际能力，包括口语、听力和写作等方面。
3. 培养学生的商务思维和分析能力，以解决实际商务问题。
三、背景知识商务英语是一门专门针对商务活动的英语课程，内容包括商务会议、商务谈判、商务信函等。
学生需要具备一定的英语基础，包括词汇量和语法知识。
四、教学方法1. 情景教学：通过模拟实际的商务场景，帮助学生更好地理解和运用商务英语。
2. 合作学习：鼓励学生通过小组合作学习，共同解决商务问题，提高学习效果。
3. 多媒体教学：利用多媒体资源，如视频、音频等，为学生提供丰富的商务英语学习材料。
五、教学内容1. 商务英语基础知识：包括商务词汇、商务用语、商务惯用语等。
学生需要掌握基本的商务英语词汇和常用表达方式。
2. 商务会议：学习如何组织和参与商务会议，包括会议邀请函的撰写、会议议程的制定等。
3. 商务谈判：学习商务谈判的基本技巧和策略，包括询盘、报价、议价等环节。
4. 商务信函：学习商务信函的写作技巧和格式，包括邀请函、感谢信、投诉信等。
5. 商务演讲：学习如何进行有效的商务演讲，包括演讲技巧、演讲稿的撰写等。
6. 商务文化：学习不同国家和地区的商务文化习俗，了解跨文化沟通中的注意事项。
7. 商务礼仪：学习商务场合的礼仪规范，包括商务社交、商务晚宴等。
8. 商务案例分析：通过分析实际的商务案例，帮助学生理解商务英语的应用场景。
9. 商务法律知识：了解商务活动中的法律法规，避免商务纠纷和法律风险。
10. 商务伦理：学习商务伦理原则和道德规范，提高商务行为的道德意识。
11. 商务沟通技巧：学习有效的商务沟通技巧，如倾听、提问、反馈等。
商务英语教学教案
商务英语教学教案教案标题：商务英语教学教案教学目标：1. 帮助学生掌握商务英语的基本词汇和表达方式。
2. 培养学生在商务场景中进行口语交流和书面沟通的能力。
3. 提高学生的商务英语听力和阅读理解能力。
4. 培养学生的跨文化沟通和商务礼仪意识。
教学内容：1. 商务英语基础词汇和短语学习。
2. 商务英语口语交流技巧和表达方式。
3. 商务英语书面沟通技巧和写作规范。
4. 商务英语听力和阅读理解训练。
5. 跨文化沟通和商务礼仪学习。
教学步骤：第一课：商务英语基础词汇学习1. 导入：通过展示商务场景图片和讨论引入商务英语学习的话题。
2. 基础词汇学习：教授商务英语中常用的词汇和短语，包括公司组织结构、商务活动、会议和谈判等方面的词汇。
3. 练习：学生进行基础词汇的口头和书面练习，包括造句和对话练习。
第二课：商务英语口语交流技巧1. 导入：回顾上节课学习的商务英语基础词汇，并引入商务英语口语交流的重要性。
2. 口语交流技巧：教授商务英语口语交流的技巧，包括礼貌用语、提问技巧和回答技巧等。
3. 角色扮演：学生分组进行商务场景的角色扮演，练习口语交流技巧。
第三课：商务英语书面沟通技巧1. 导入：回顾商务英语口语交流技巧，并引入商务英语书面沟通的重要性。
2. 书面沟通技巧：教授商务英语书面沟通的技巧，包括商务电子邮件写作、商务报告撰写和商务函件写作等。
3. 写作练习：学生进行商务英语书面沟通的练习，包括写商务电子邮件和商务报告。
第四课：商务英语听力和阅读理解训练1. 导入：回顾商务英语听力和阅读理解的重要性，并引入商务英语听力和阅读理解训练的话题。
2. 听力训练：学生进行商务英语听力练习，包括听取商务电话对话和商务演讲等。
3. 阅读理解训练：学生进行商务英语阅读理解练习，包括商务文章和商务合同等。
第五课：跨文化沟通和商务礼仪学习1. 导入：回顾商务英语跨文化沟通和商务礼仪的重要性，并引入跨文化沟通和商务礼仪学习的话题。
新编商务英语综合教程第1册课程设计
新编商务英语综合教程第1册课程设计一、简介本文档是新编商务英语综合教程第1册的课程设计，旨在通过特定的教学内容、教学方法和教学手段等，提高学生的英语综合能力和商务运用能力。
二、教学目标•帮助学生掌握商务英语基本语言知识和技能•培养学生的英语听、说、读、写能力•提高学生运用商务英语的实际应用能力和沟通能力•增强学生的跨文化沟通能力三、教学内容3.1 商务英语基础1.英语语音、语调、重读和连接2.商务英语中的常见词汇和短语3.商务英语中的常见语法和句型4.商务英语中的职业术语和约定语3.2 商务英语听力1.商务英语听力理解技巧2.商务英语电话沟通技巧3.商务英语会议技巧4.商务英语面试技巧3.3 商务英语口语1.商务英语中的礼节用语2.商务英语中的职场交流技巧3.商务英语中的商务谈判技巧4.商务英语中的演讲和表达技巧3.4 商务英语阅读1.商务英语中的商务邮件和商务信函2.商务英语中的商务报告和商务简报3.商务英语中的商务合同和商务协议4.商务英语中的商业杂志和商业新闻3.5 商务英语写作1.商务英语中的商务单据和商务表格2.商务英语中的商务邮件和商务信函3.商务英语中的商务报告和商务简报4.商务英语中的商务合同和商务协议四、教学方法•讲授法•演示法•互动法•视频教学法五、教学手段•PPT演示•在线教学平台•多媒体设备•语音识别软件•翻译软件六、教学评估通过听力测试、写作、口语表达和阅读理解等方式来进行教学评估。
七、教学计划时间段教学内容讲课时间（分钟）备注第1周至第2周商务英语基础（语音、词汇、语法和职业术语）120第3周至第4周商务英语听力（电话、会议和面试）120第5周至第6周商务英语口语（礼节用语、职场交流和商务谈判）120第7周至第8周商务英语阅读（邮件、报告和商务合同）120第9周至第10周商务英语写作（单据、邮件和报告）120时间段教学内容讲课时间（分钟）备注第11周期末考试及评估120八、教材及参考书目8.1 主要教材《新编商务英语综合教程第1册》8.2 参考书目1.《商务英语应用策略与案例分析》2.《商务英语教育学案》3.《跨文化商务交际》4.《英语商务礼仪》九、总结本文档为新编商务英语综合教程第1册的课程设计，通过特定的教学内容、教学方法和教学手段等，旨在提高学生的英语综合能力和商务运用能力、增强学生跨文化沟通能力，是一份有效的教学设计。
商务英语教案(第一册)
Unit 1 Meeting and Entertaining ClientsListening and speakingI. Teaching objectivesSs are expected to learn to:1. listen for specific information about etiquette for entertaining clients;2. listen for specific information to fill in the gaps in the conversations;3. retell the main points heard;4. role-play and practice in the everyday life social etiquette for entertaining clients.II. Teaching focus:To learn and practice social etiquette for entertaining clientsIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step14. Assignments:To learn the new words and expressions in the two conversations;To review the social etiquette for entertaining clients.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:1. the corporate entertainment;2. the words and expressions;3. the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the corporate entertainment.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:How many proper ways can you think out to entertain your clients or your friends? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Corporate EntertainmentGeneral idea: The skills of corporate entertainment.1. the importance of corporate entertainment2. the steps to prepare your corporate entertainment3. Caring about the well-being of the clients’ whole familyStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)Step7. Translating: ask the class to finish Task12 according to the language points learned in the passage. (10 minutes)Fast reading and Case StudyI. Teaching objectives:The Ss are expected to learn:1. places you should avoid when meeting clients ;2. the reading skills to find out the general idea and specific information;II. Teaching focus:To learn places you should avoid when meeting clientsIII. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:Which places do you think you should avoid when meeting clients? (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talkabout their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Places You Should Avoid Meeting ClientsGeneral idea: Find places you should never meet with a clients to help you make a betterimpression on your clients1. Introduction: A lot of people have wrong opinions about finding places to meet clients2. the importance of a proper places to meet clients3. Five places you should never meet with a client.1) Starbucks or any other Wi-Fi equipped coffee house2) High-end bookstores3) Public Libraries4) Hotel Lobbies5) KFC, McDonald's or any fast-food restaurant4. conclusionStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and14 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and find out thespecific information for each part of the key points. (10 minutes)Step6. Case Study. Ask the class to read through the case and find out what the strong pointsand weak points are in his entertaining activities and how to perfect them. (15-20minutes)Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on the case study. Then ask to pairs to present to the class. (10 minutes)Step8. SummaryGrammar and WritingI. Teaching objectives:The Ss are expected to learn:1. English basic sentence patterns;2. How to write a note.II. Teaching focus:1. English basic sentence patterns;2. The necessary part and set phrases of a note.III. Teaching difficulty:1. English basic sentence patterns;2. The necessary part and set phrases of a note.VI. Teaching length: 90 minutesV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Present English basic sentence patterns: (14 minutes)1. Ｓ+Ｖ2. Ｓ+Ｖ+Ｐ3. Ｓ+Ｖ+Ｏ4. Ｓ+Ｖ+IO +Ｏ5. Ｓ+Ｖ+Ｏ+Ｃ6.“There + beStep3. Task16. Ask the class to finish Task16 and discuss in pairs. (10 minutes)Step4. Task17. Ask the class to finish Task17 and discuss in pairs. (15 minutes)Step5. Present the necessary parts of a note: (2 minutes)The date, salutation, body, signature and cc etcStep6. Present the format of a note (2 minutes)Step7. Practice. Ask the class to study the two samples with focus on their necessary parts, the format and the useful set phrases for each part of the body. Present the useful setphrases. (5 minutes)Step8. Task18. Ask the class to finish the task and invite two Ss to present their writings to the class. (15 minutes)Step9. Task19. Ask the class to finish the task and invite 2 Ss to present their writings to the class. (20 minutes)Step10. Summary.Unit 2 TelephoningListening and speakingI. Teaching objectivesSs are expected to learn to:5. listen for specific information about etiquette for telephoning;6. listen for specific information to fill in the gaps in the conversations;7. retell the main points heard;8. role-play and practice in the everyday life social etiquette for telephoning.II. Teaching focus:To learn and practice social etiquette for telephoningIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step13. Summary.Step14. Assignments:To learn the new words and expressions in the two conversations;To review the social etiquette for telephoning.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:4. the telephoning;5. the words and expressions;6. the reading skills to find out the general idea and specific information.II. Teaching focus:To learn telephoning.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:What are the aims of making phone calls? And how to make a successful phone call (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)How to Make a Successful Phone CallGeneral idea: How to make a successful phone call4. Special rules and conventions to abide by when making a phone call5. the steps for making calls to people that you do not know6. telephone tipsStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)Step7. Translating: ask the class to finish Task12 according to the language points learned inthe passage. (10 minutes)Step8. SummaryFast reading and Case StudyI. Teaching objectives:The Ss are expected to learn:3. basic knowledge of telephone and the invention of wireless phone ;4. the reading skills to find out the general idea and specific information;II. Teaching focus:To learn basic knowledge of telephoneIII. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:How much do you know about telephone? (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talkabout their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)How Much Do You Know About Telephone?General idea: Basic knowledge of telephone and the invention of wireless phone5. Basic knowledge of telephone6. the invention of wireless phoneStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and14 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and find out thespecific information for each part of the key points. (10 minutes)Step6. Case Study. Ask the class to read through the case and comment the bank’s behaviorand attitudes towards problems. (15-20 minutes)Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on thecase study. Then ask to pairs to present to the class. (10 minutes)Step8. SummaryGrammar and WritingI. Teaching objectives:The Ss are expected to learn:1. Simple Present Tense;2. How to write a telephone message.II. Teaching focus:1. Simple Present Tense;2. The necessary part and set phrases of a telephone message.III. Teaching difficulty:1. English basic sentence patterns;2. The necessary part and set phrases of a telephone message.VI. Teaching length: 90 minutesV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Present the structure of Simple Present Tense: (14 minutes)1. Ｓ+Ｖ2. Ｓ+Ｖ-(e)s /has+3. Ｓ+am/is/are+Step3. Task16. Ask the class to finish Task16 and discuss in pairs. (10 minutes)Step4. Task17. Ask the class to finish Task17 and discuss in pairs. (15 minutes)Step5. Present the necessary parts of a telephone message: (2 minutes)The from, to, date, time, phone number, message, and cc etcStep6. Present the format of a telephone message (2 minutes)Telephone MessageFrom:TO:Date: Time:Phone number:Message:Step7. Practice. Ask the class to study the two samples with focus on their necessary parts, the format and the useful set phrases for each part of the body. Present the useful setphrases. (5 minutes)Step8. Task18. Ask the class to finish the task and invite two Ss to present their writings to the class. (15 minutes)Step9. Task19. Ask the class to finish the task and invite 2 Ss to present their writings to the class. (20 minutes)Step10. Summary.Unit 3 MeetingsListening and speakingI. Teaching objectivesSs are expected to learn to:9. listen for specific information about how to organize a meeting;10. listen for specific information to fill in the gaps in the conversations;11. retell the main points heard;12. role-play and practice organizing a meeting.II. Teaching focus:To learn and practice how to organize a meetingIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)1. Do you like attending meetings?2. Why do we still have meetings even though we can communicate information byemail, by phone and through other modern communication technologies?Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. Afterlistening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step13. Summary.Step14. Assignments:To learn the new words and expressions in the two conversations;To review the process and techniques of organizing a meeting.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:7. the business meeting etiquette;8. the words and expressions;9. the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the workplace social etiquette.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:What do you think are considered as good manners in workplace? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Business Meeting EtiquetteGeneral idea: Business meeting etiquette can result in success or failure.1. forms and significance of business meeting2. etiquette at formal meetings3. dress and good manners at a meeting4. etiquette at informal meetingsStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)New Words and Expressions1. etiquette n. the formal rules for polite behavior in society or in a particular group礼节，礼仪2. crucial a. extremely important 至关紧要的3. preside v. to be in charge of a meeting 主持会议4. take the trouble to 不辞辛苦地5. attentively ad. listening to or watching someone carefully 注意地，专心地6. interrupt v . to stop one’s speech by suddenly speaking to them, making a noiseetc 打断某人的话7. address v. deliver a speech 向……致辞8. cue n. an action or event that is a signal for something else to happen 提示9. condense v. to make something that is spoken or written shorter缩短，精简10. succinct a. clearly expressed in a few words 简洁的11. deviate v. turn away （from the right or usual way, a rule, a custom，etc.）偏离，背离12. guise n. dress, outward appearance 装束，打扮，外貌，外观13. courteous a. polite and showing respect for other people 有礼貌的14. confidential a. secret 机密的，秘密的15. fall into this trap 落入圈套或陷阱16. undermine v. weaken gradually 逐渐损坏，衰弱Difficult sentences1. Etiquette in business can come in a variety of forms – be it a business lunch to your choice ofattire at an awards ceremony, but the most crucial area in which etiquette can mean the difference between a company gaining or losing thousands of pounds is in a meeting setting.商务礼仪形式多样——无论是在共进商务午餐时，还是在出席颁奖仪式时着装的选择上。
新编商务英语综合教程第1册教学设计
新编商务英语综合教程第1册教学设计1. 教学目标通过本课程的学习，学生应该能够：•掌握商务英语基本词汇、语法和句型。
•能够熟练使用商务英语进行日常工作沟通。
•培养管理思维和跨文化意识。
2. 教学内容本教程主要包括以下几个方面的内容：1. 商务英语基础•介绍商务英语基础概念。
•学习商务英语的常用词汇和用法。
•学习商务英语的语法和句型。
2. 商务英语口语•学习商务英语口语的常用表达和场景。
•学习商务英语会议的流程和技巧。
•学习商务英语电话交流和邮件交流的技巧。
3. 商务英语阅读和写作•学习商务英语阅读的基本技巧和策略。
•学习商务英语邮件写作的规范和技巧。
•学习商务英语报告和简报的写作方法和格式。
3. 教学方法本课程采用多元教学法，包括课堂讲解、案例分析、小组讨论、听力练习、口语练习、阅读练习和写作作业等。
4. 评估方式本课程的评估方式包括日常课堂表现、课堂小组讨论、听力测试、口语测试、阅读测试和写作作业评估。
5. 教学计划本课程的教学计划按照以下方式安排：时间教学内容第1周商务英语基础介绍和商务英语词汇学习第2周商务英语语法和句型学习第3周商务英语口语基础学习和会议技巧第4周商务英语电话交流和邮件写作技巧第5周商务英语阅读策略和基本技巧第6周商务英语报告和简报写作技巧第7周商务英语跨文化沟通和管理思维第8周期末综合评估和教学反思6. 教学工具本课程采用以下教学工具：•多媒体投影仪•小组讨论手册•商务英语课程教材•商务英语课程作业本•商务英语听力练习材料7. 总结本教程旨在帮助学习者掌握商务英语的基础知识、口语能力、阅读写作能力以及跨文化意识，为今后从事商务行业工作、跨国企业交流、国际投资等领域打下良好的基础。
商务英语阅读教案lesson
商务英语阅读教案Lesson 1-5一、Lesson 1: Introduction to Business English ReadingObjective:To introduce students to the importance of business English reading and develop their basic skills for understanding and analyzing business texts. Materials:Textbook: Business English ReadingHandouts: Sample business textsProcedure:1. Expln the importance of business English reading in the global business environment.2. Skills development: Practice reading and prehension skills using sample business texts.3. Group discussion: Students work in groups to analyze and discuss the mn ideas and detls of the texts.4. Summary: Review the key points of the lesson and answer any questions from the students.二、Lesson 2: Understanding Business DocumentsObjective:To help students develop the skills necessary for understanding and analyzing different types of business documents.Materials:Textbook: Business English ReadingHandouts: Sample business documents (e.g., memos, letters, reports) Procedure:1. Expln the purpose of business documents and their importance in business munication.2. Skills development: Practice reading and prehension skills using sample business documents.3. Group activity: Students work in groups to identify and analyze the mn ponents of the business documents.4. Summary: Review the key points of the lesson and answer any questions from the students.三、Lesson 3: Analyzing Business NewsObjective:To help students develop the skills necessary for understanding and analyzing business news articles.Materials:Textbook: Business English ReadingHandouts: Sample business news articlesProcedure:1. Expln the importance of business news in the global business environment.2. Skills development: Practice reading and prehension skills usingsample business news articles.3. Group discussion: Students work in groups to analyze and discuss the mn ideas and detls of the articles.4. Summary: Review the key points of the lesson and answer any questions from the students.四、Lesson 4: Reading Business ReportsObjective:To help students develop the skills necessary for understanding and analyzing business reports.Materials:Textbook: Business English ReadingHandouts: Sample business reportsProcedure:1. Expln the purpose of business reports and their importance in decision-making processes.2. Skills development: Practice reading and prehension skills using sample business reports.3. Group activity: Students work in groups to identify and analyze the mn sections and findings of the reports.4. Summary: Review the key points of the lesson and answer any questions from the students.五、Lesson 5: Enhancing Reading Comprehension StrategiesObjective:To help students develop effective reading prehension strategies for better understanding business texts.Materials:Textbook: Business English ReadingHandouts: Sample business texts with acpanying prehension questions Procedure:1. Discuss the importance of using prehension strategies while reading business texts.2. Skills development: Practice using various prehension strategies (e.g., predicting, skimming, scanning) while reading sample business texts.3. Group activity: Students work in groups to answer prehension questions based on the texts they have read.4. Summary: Review the key points of the lesson and answer any questions from the students.六、Lesson 6: Interpreting Business StatisticsObjective:To help students develop the skills necessary for interpreting business statistics and data presented in various formats.Materials:Textbook: Business English ReadingHandouts: Sample business texts with statistics and data tablesProcedure:1. Expln the importance of interpreting business statistics in decision-making processes.2. Skills development: Practice interpreting business statistics and data using sample texts and tables.3. Group activity: Students work in groups to analyze and interpret the statistics and data presented in the texts and tables.4. Summary: Review the key points of the lesson and answer any questions from the students.七、Lesson 7: Understanding Financial StatementsObjective:To help students develop the skills necessary for understanding and analyzing financial statements.Materials:Textbook: Business English ReadingHandouts: Sample financial statements (e.g., balance sheets, ine statements, cash flow statements)Procedure:1. Expln the purpose and importance of financial statements in business.2. Skills development: Practice understanding and analyzing financial statements using sample texts and statements.3. Group activity: Students work in groups to analyze and interpret the financial statements provided.4. Summary: Review the key points of the lesson and answer any questions from the students.八、Lesson 8: Reading Case StudiesObjective:To help students develop the skills necessary for understanding and analyzing business case studies.Materials:Textbook: Business English ReadingHandouts: Sample business case studiesProcedure:1. Expln the purpose of business case studies and their importance in learning about real-world business situations.2. Skills development: Practice reading and prehension skills using sample business case studies.3. Group discussion: Students work in groups to analyze and discuss the mn issues and solutions presented in the case studies.4. Summary: Review the key points of the lesson and answer any questions from the students.九、Lesson 9: Writing Summaries for Business TextsObjective:To help students develop the skills necessary for writing effective summaries of business texts.Materials:Textbook: Business English ReadingHandouts: Sample business texts and summary guidelines Procedure:1. Expln the importance of writing summaries for business texts and their usefulness in munication and decision-making.2. Skills development: Practice writing summaries of sample business texts using provided guidelines.3. Group activity: Students work in groups to write summaries of the texts they have read, and then exchange and discuss their summaries.4. Summary: Review the key points of the lesson, provide feedback on the students' summaries, and answer any questions from the students.十、Lesson 10: Evaluating Business Information SourcesObjective:To help students develop the skills necessary for evaluating the credibility and reliability of business information sources.Materials:Textbook: Business English ReadingHandouts: Sample business information sources (e.g., articles, websites, reports)Procedure:1. Expln the importance of evaluating business information sources and the potential risks of using unreliable information.2. Skills development: Practice evaluating the credibility and reliability of sample business information sources.3. Group activity: Students work in groups to evaluate the provided business information sources and identify their strengths and weaknesses.4. Summary: Review the key points of the lesson, discuss the students' evaluations, and answer any questions from the students.重点和难点解析一、Lesson 1: Introduction to Business English Reading补充说明：强调商务英语阅读在全球商务环境中的作用，以及如何通过练习阅读和理解商务文本来提高基本技能。
大学商务英语教案
大学商务英语教案第一章：商务英语基础1.1 课程介绍了解商务英语的重要性掌握商务英语的基本特点熟悉商务英语的主要用途1.2 教学目标培养学生对商务英语的认识提高学生的商务英语听说能力增强学生的商务英语阅读和写作能力1.3 教学内容商务英语口语表达方式商务英语常用词汇和短语商务英语书信和电子邮件的写作技巧1.4 教学方法讲授法：讲解商务英语的基本特点和常用表达方式互动法：通过角色扮演和模拟商务场景，提高学生的实际应用能力1.5 教学评估口语测试：评估学生的商务英语听说能力书面测试：评估学生的商务英语阅读和写作能力第二章：商务环境2.1 课程介绍了解商务环境对商务英语的影响掌握商务环境下的跨文化沟通技巧熟悉国际商务的基本概念和流程2.2 教学目标培养学生对商务环境的认识提高学生的跨文化商务沟通能力增强学生的国际商务知识2.3 教学内容商务环境下的文化差异跨文化沟通技巧国际商务的基本概念和流程2.4 教学方法讲授法：讲解商务环境下的文化差异和国际商务的基本概念案例分析法：通过分析实际案例，培养学生的跨文化商务沟通能力2.5 教学评估口语测试：评估学生的跨文化商务沟通能力书面测试：评估学生的国际商务知识第三章：商务沟通3.1 课程介绍了解商务沟通的重要性掌握商务沟通的基本技巧熟悉商务沟通的多种形式3.2 教学目标培养学生对商务沟通的认识提高学生的商务沟通技巧增强学生的商务沟通能力3.3 教学内容商务沟通的基本原则商务沟通的技巧和策略商务沟通的多种形式（如会议、演讲、报告等）3.4 教学方法讲授法：讲解商务沟通的基本原则和技巧实践法：通过模拟商务场景和实际操作，培养学生的商务沟通能力3.5 教学评估口语测试：评估学生的商务沟通能力书面测试：评估学生的商务沟通技巧和策略第四章：商务谈判4.1 课程介绍了解商务谈判的重要性掌握商务谈判的基本技巧熟悉商务谈判的流程和策略4.2 教学目标培养学生对商务谈判的认识提高学生的商务谈判技巧增强学生的商务谈判能力4.3 教学内容商务谈判的基本原则商务谈判的技巧和策略商务谈判的流程和步骤4.4 教学方法讲授法：讲解商务谈判的基本原则和技巧角色扮演法：通过模拟商务谈判场景，培养学生的商务谈判能力4.5 教学评估口语测试：评估学生的商务谈判能力书面测试：评估学生的商务谈判技巧和策略第五章：商务英语写作5.1 课程介绍了解商务英语写作的重要性掌握商务英语写作的基本技巧熟悉商务英语写作的格式和规范5.2 教学目标培养学生对商务英语写作的认识提高学生的商务英语写作能力增强学生的商务英语写作技巧5.3 教学内容商务英语写作的基本原则商务英语写作的技巧和策略商务英语写作的格式和规范（如商务邮件、报告、提案等）5.4 教学方法讲授法：讲解商务英语写作的基本原则和技巧写作练习法：通过实际写作练习，培养学生的商务英语写作能力5.5 教学评估书面测试：评估学生的商务英语写作能力同伴评审法：评估学生的商务英语写作技巧和格式规范第六章：商务英语会话6.1 课程介绍了解商务英语会话的重要性掌握商务英语会话的基本技巧熟悉商务英语会话的常见主题和场景6.2 教学目标培养学生对商务英语会话的认识提高学生的商务英语会话能力增强学生的商务英语会话技巧6.3 教学内容商务英语会话的基本原则商务英语会话的技巧和策略商务英语会话的常见主题和场景（如会议、谈判、电话沟通等）6.4 教学方法讲授法：讲解商务英语会话的基本原则和技巧角色扮演法：通过模拟商务会话场景，培养学生的商务英语会话能力6.5 教学评估口语测试：评估学生的商务英语会话能力书面测试：评估学生的商务英语会话技巧和主题理解第七章：商务英语阅读7.1 课程介绍了解商务英语阅读的重要性掌握商务英语阅读的基本技巧熟悉商务英语阅读的材料和内容7.2 教学目标培养学生对商务英语阅读的认识提高学生的商务英语阅读能力增强学生的商务英语阅读技巧7.3 教学内容商务英语阅读的基本原则商务英语阅读的技巧和策略商务英语阅读的材料和内容（如商业新闻、报告、案例研究等）7.4 教学方法讲授法：讲解商务英语阅读的基本原则和技巧阅读练习法：通过实际阅读练习，培养学生的商务英语阅读能力7.5 教学评估书面测试：评估学生的商务英语阅读能力同伴评审法：评估学生的商务英语阅读技巧和材料理解第八章：商务英语报告8.1 课程介绍了解商务英语报告的重要性掌握商务英语报告的基本结构熟悉商务英语报告的写作技巧和注意事项8.2 教学目标培养学生对商务英语报告的认识提高学生的商务英语报告能力增强学生的商务英语报告写作技巧8.3 教学内容商务英语报告的基本结构商务英语报告的写作技巧和策略商务英语报告的注意事项和常见问题8.4 教学方法讲授法：讲解商务英语报告的基本结构和写作技巧写作练习法：通过实际写作练习，培养学生的商务英语报告能力8.5 教学评估书面测试：评估学生的商务英语报告能力同伴评审法：评估学生的商务英语报告结构和写作技巧第九章：商务英语演示9.1 课程介绍了解商务英语演示的重要性掌握商务英语演示的基本技巧熟悉商务英语演示的准备和进行过程9.2 教学目标培养学生对商务英语演示的认识提高学生的商务英语演示能力增强学生的商务英语演示技巧9.3 教学内容商务英语演示的基本原则商务英语演示的技巧和策略商务英语演示的准备和进行过程（如资料准备、演讲技巧、视觉辅助等）9.4 教学方法讲授法：讲解商务英语演示的基本原则和技巧实践法：通过实际演示练习，培养学生的商务英语演示能力9.5 教学评估口语测试：评估学生的商务英语演示能力书面测试：评估学生的商务英语演示技巧和准备过程第十章：商务英语案例分析10.1 课程介绍了解商务英语案例分析的重要性掌握商务英语案例分析的基本技巧熟悉商务英语案例分析的方法和步骤10.2 教学目标培养学生对商务英语案例分析的认识提高学生的商务英语案例分析能力增强学生的商务英语案例分析技巧10.3 教学内容商务英语案例分析的基本原则商务英语案例分析的技巧和策略10.4 教学方法讲授法：讲解商务英语案例分析的基本原则和方法案例研究法：通过实际案例研究，培养学生的商务英语案例分析能力10.5 教学评估书面测试：评估学生的商务英语案例分析能力同伴评审法：评估学生的重点和难点解析1. 教学内容：商务英语基础、商务环境、商务沟通、商务谈判、商务英语写作、商务英语会话、商务英语阅读、商务英语报告、商务英语演示和商务英语案例分析。
商务英语综合教程第一册教学设计
商务英语综合教程第一册教学设计一、教学目标本教学设计旨在帮助学生建立商务英语的基本能力，包括听、说、读、写和翻译，让学生学会运用商务英语进行简单的口头和书面沟通，增强学生的自信心，提高其口语流利度和交流能力，以达到扩展自己的交际范围，提高就业竞争力的目的。
二、教学内容1. 教材本课程主要使用《商务英语综合教程第一册》。
2. 教学大纲•Unit 1：Introduction•Unit 2：Company Organization•Unit 3：Marketing Mix•Unit 4：Product Life Cycle•Unit 5：Service三、教学方法1. 基本教学法本教学设计采用任务型教学法，提供真实的商务场景模拟，使学生能够在实际的情境中排练所学的商务英语知识和技能，从而更好地掌握和运用商务英语技能。
2. 具体教学方法1.聆听真实商务对话 - 给学生播放商务对话录音，让学生听懂在特定的情境下用商务英语如何进行对话。
然后，教师加入讨论，明确目标语言和语法规则，并要求学生注意其中的课文重点和词汇。
2.个性化教学 - 最大限度地考虑学生个人差异，让每个学生在专门的课堂中得到个性化的辅导，包括阅读、写作、语言学习和发音等方面。
3.全方位练习 - 让学生在各种不同的情境中多次练习，从而更好地巩固和掌握所学内容，在课后进行有效的反馈和辅导。
四、教学评估1. 教学评估工具测试题和口语表现评估。
2. 测试内容测试内容根据本教学设计的教育目标，包括听力、语言和书写等知识领域的考核。
学生需要完成听力填空、选择题和短文阅读等题目，并通过讲商务英语解决问题、写商务英语电子邮件和面试等语言沟通考核。
同时，鼓励学生进行商务场景模拟表演，进行语言点演示和轻松的语言交互。
3. 评估结果根据测试结果，对学生们的掌握程度提供详细的反馈和指导，让学生们更好地发现和改进自己的语言缺陷，以提高口头和书面语言交流能力。
五、参考资料•《商务英语综合教程第一册》，作者：杨多万，出版社：中国对外经济贸易出版社，2019年。
商务英语基础上册Unit one教案
【Title of Lesson】Unit 1 Introductions and Greetings【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of Western business meeting.2. To let the students know some words and phrases about introductions and greetings.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about introductions and greetings.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make introductions and greetings.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about introductions and greetings.2. Some sentences about introductions and greetings..【Teaching Difficulties】How to enable students to make introduction and greetings.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through questions and answers to lead in new lesson. Such as:T(Teacher): How do you do?Ss(Students): How do you doT: How are you today?Ss: Fine, thank you, and you?T: I’m fine, too.T: This is the way to do some introductions and greeting. You know ,when you meet someone you don’t know, you will introduce yourself or be introduced by others, when you meet someone you know, you will greet with others. So Making introductions and greeting in daily life is very important ,today we will learn about introductions and greetings.2. Explaining in details the differences about introductions and greetings between the Chinese custom and the Western custom.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about introductions and greeting. Now let’s listen carefully how do they make introduction in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make introductions and greetings.Next we will do pairworks according to the following situations: A. PPT shows two situations and some useful knowledge:Situation 1: Mr. Brown, 29 year old, employee in Customer Service Department. Mr. Tones, 40 year old, employee in Personnel Department.Situation 2: Louise Scott, female, General Manager of your company.Mike Johnson, male, VIP of your company, sales manager of SWQ Ltd.Useful knowledge:Let me introduce …to you.This is…She / He is …B. Two Ss a group. One student acts as a secretary in a foreign trade company to make introduction to your partner. Then change the roles .Aim:Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using languang.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we learn something about making an introduction in daily life.Now we’d like to learn some correct ways of making a business in troduction. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. Why should we pay more attention to the introductions?2. What are the basic rules in business introductions?3. What should you do to respond to the introduction properly?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence by one sentence.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)Choosing GameA. PPT shows four sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Filling GameA. PPT shows eight words and eight sentences with one blank each.B. Ask Ss to fill the words in the blanks of the sentences.C. Teacher checks.D. Ss read the completed sentences together.Aim:Through self-study activity and Guess game to let Ss know the meaning of text about making an introduction, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will do two games: Finding-home Game(快乐找家家游戏) and Choosing Game(选一选游戏). In Finding-home Game two houses with common nouns and proper nouns written on them will be shown on PPT, then show out many words quickly, let Ss check and find the homes for these nouns quickly. The group which finds the home for the most words correctly wins. In Choosing Game four choices for each sentence will be shown on PPT, and then let Ss choose the correct answers one group by one group. The group which work out the most sentences correctly wins.(1)Finding-home Game(快乐找家家游戏)A. PPT shows two homes with common nouns and proper nouns written on them.B. Then show out many words quickly.C. Let Ss check and find the homes for these nouns quickly.D. Teacher checks the answers.(2) Choosing Game(选一选游戏)A．PPT shows four choices for each sentence.B．Then let Ss choose the correct answers one group by one group.C．Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about nouns happily and unconsciously. And train the Ss’s being active in thinking questions and finding the answers for the questions, enhance their skills of speaking and translating.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lession.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets.” to consolidate the grammar of nouns.（2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making a business introduction.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making an introduction further.Step 5: Homework【Teacher’s words】: Here there are four homeworks. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making a business introduction in Western countries.Aim: Through assignment by levels to let Ss choose their homeworks by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating with others.。
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任课教师职称备课日期本次授课的课题：语音课型： practical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the phonetics.2. Ability aim: develop students ability to read.3.Emotional aim: make students love read English.本次授课的重点、难点及解决措施To read all the phonetics correctly本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Crazy English课后作业内容与估计完成的时间Practice phonetics本次课小结与改进措施This class was designed well and stimulated students’ interests in reading English第 1 页任课教师余慧君职称助教备课日期本次授课的课题：语音课型： practical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the phonetics.2. Ability aim: develop students ability to read.3.Emotional aim: make students love read English.本次授课的重点、难点及解决措施To read all the phonetics correctly本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Crazy English课后作业内容与估计完成的时间Practice phonetics本次课小结与改进措施This class was de signed well and stimulated students’ interests in reading English第 2 页任课教师余慧君职称助教备课日期本次授课的课题：语音课型： practical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the phonetics.2. Ability aim: develop students ability to read.3.Emotional aim: make students love read English.本次授课的重点、难点及解决措施To read all the phonetics correctly本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Crazy English课后作业内容与估计完成的时间Practice phonetics本次课小结与改进措施This class was designed well and stimulated students’ interests in reading English第 3 页任课教师余慧君职称助教备课日期本次授课的课题：语音课型： practical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the phonetics.2. Ability aim: develop students ability to read.3.Emotional aim: make students love read English.本次授课的重点、难点及解决措施To read all the phonetics correctly本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Crazy English课后作业内容与估计完成的时间Practice phonetics本次课小结与改进措施This class was designed well and stimulated students’ interests in reading English第 4 页任课教师余慧君职称助教备课日期本次授课的课题：语音课型： practical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the phonetics.2. Ability aim: develop students ability to read.3.Emotional aim: make students love read English.本次授课的重点、难点及解决措施To read all the phonetics correctly本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Crazy English课后作业内容与估计完成的时间Practice phonetics本次课小结与改进措施This class was designed well and stimulated students’ interests in reading English第 5 页任课教师余慧君职称助教备课日期本次授课的课题：语音课型： practical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the phonetics.2. Ability aim: develop students ability to read.3.Emotional aim: make students love read English.本次授课的重点、难点及解决措施To read all the phonetics correctly本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Crazy English课后作业内容与估计完成的时间Practice phonetics本次课小结与改进措施This class was designed well and stimulated students’ interests in reading English第 6 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 1 : Work课型：Theoretical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the advertising.2. Ability aim: develop students ability to express ideas, do reading comprehension and know how to advise.3.Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words:self-esteem,schooling,stern,limitation,muster,respond,aimlessly,dusk,meekly,demanding,cautiousl y,falsely,reluctant,slip,strew,stun,depression3. Difficult sentences:1). With rows and row of people seats at rows and rows of2) Bring her to knock on a door3) National newspapers concentrate more on specialized advertising.4) All the independent channels in Britain. ITV. channel 4 and the satellite stations include commercial breaks in their schedules. Both between programmes and during them4.Structure analysis5. Retell the text (General idea of the text)本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page8 to Page12 in the textbook本次课小结与改进措施This lecture was des igned well and stimulated students’ interests in the central topic, Students were active in the class. But the teaching content is abundant and the steps are compact, so students felt pressed.第 7 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 1 : Work，Technology课型：Theoretical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the advertising technology.2. Ability aim: develop students ability to express ideas, do reading comprehension and know how to advise.本次授课的重点、难点及解决措施1. General idea of the text2. Key words: scan, splice, synchronise3. Difficult Sentences: 1) At the same time . however ..advertisers may be unchaining a technological force that will turn much of the advertising business upside down. 2) ）..the increased productivity and flexibility that technology brings. 3)Unlike the old system of splicing bits of film together and trying to synchronize the voices…4. Structures of the text本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, multimedia2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page17 to Page22 in the textbook本次课小结与改进措施students were required to develop reading comprehension skills mainly in reading II , during the teaching, teaching method and communicative method were involved, Students were active and they did the tasks smoothly. However, students should be trained more efficient reading skills in the skimming in future.第 8 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 1 : Work课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of using the Present Participle Adjectives and Past participle adjectives本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page5. 6. 7. 8 in the textbook本次课小结与改进措施This lecture put emphasis on the grammatical points and practical functions of language. Students were clear about the grammar. For the function and structure, they could understand the expressions, but could carry out the conversations smoothly. So, in future, students should be required to do more oral practices.第 9 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 1 : Work课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of using the Present Participle Adjectives and Past participle adjectives本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page9-27 in the textbook本次课小结与改进措施This lecture put emphasis on the grammatical points and practical functions of language. Students were clear about the grammar. For the function and structure, they could understand the expressions, but could carry out the conversations smoothly. So, in future, students should be required to do more oral practices.第 10 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 2 : Business Etiquette课型：Theoretical, practical lecture本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the Business Etiquette.2. Ability aim: develop students ability to express ideas, do reading comprehension and know how to Write Magnetic Sales Letters.3.Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words:etiquette,courtesy,representative,gracious,occasional,beverage,vary,ritual,verbal,offense,acknowle dge,routine,chitchat,rigidly,casual,loosely,socialize,collegial3. Difficult sentences:1) most sales letters suffer from one big fault.2). This becomes so far from being true that the opposite is the case.3) What you are writing about . though fascinating to you because it is your livelihood4). The odds are that just about the only thing you know about them is that they are customers.4.Structure analysis5. Retell the text (General idea of the text)本次授课采用的教具挂图以及参考书名称1. Teaching Aids: cards, multimedia2. Reference book: Intensive Reading 11《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercise on page31-35.本次课小结与改进措施Students were in high interests in the content of the text. They did the pre-reading carefully, so, they acted positively and smoothly in the class.第 11 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 2 : Business Etiquette课型：Theoretical, practical lecture本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the Business Etiquette.2. Ability aim: develop students ability to express ideas, do reading comprehension and know howto Write Magnetic Sales Letters.3.Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words:etiquette,courtesy,representative,gracious,occasional,beverage,vary,ritual,verbal,offense,acknowledge,routine,chitchat,rigidly,casual,loosely,socialize,collegial3. Difficult sentences:1). The first is that of someone who gives the matter no thought at all.2) . People who do this are so blindly convinced of the merits of what they are selling that …3) Therefore . they feel they must be original . clever and entertaining . furring prospects into theletter before springing the sales message upon them .……4.Structure analysis5. Retell the text (General idea of the text)本次授课采用的教具挂图以及参考书名称1. Teaching Aids: cards, multimedia2. Reference book: Intensive Reading 11《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercise on page31-35.本次课小结与改进措施Students were in high interests in the content of the text. They did thepre-reading carefully, so, they acted positively and smoothly in theclass.第 12页任课教师余慧君职称助教备课日期本次授课的课题：Unit 2 : Business Etiquette课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of using the Present Participle Adjectives and Past participle adjectives本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page36-52 in the textbook本次课小结与改进措施This lecture put emphasis on the grammatical points and practical functions of language. Students were clear about the grammar. For the function and structure, they could understand the expressions, but could carry out the conversations smoothly. So, in future, students should be required to do more oral practices.第 13 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 2 : Business Etiquette课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of using unity and coherence本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版本次课小结与改进措施This lecture put emphasis on the grammatical points and practical functions of language. Students were clear about the grammar. For the function and structure, they could understand the expressions, but could carry out the conversations smoothly. So, in future, students should be required to do more oral practices.第 14 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 3 : Shopping本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the Shopping.2. Ability aim: develop students ability to express ideas, do reading comprehension .3.Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words: keyboard,dedicate,bakery,aisleinstantly,subtotal,nutritional,sort,fraction,deli,delivery3. Difficult sentences:1) View items by category or by brand …2) Sort products instantly by nutritional contents…3) Create personal shopping lists to save time.4.Structure analysis5. Retell the text (General idea of the text)本次授课采用的教具挂图以及参考书名称1. Teaching Aids: multimedia, pictures, cards.2. Reference book: Intensive Reading 11《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page58 to Page60 in the textbook.本次课小结与改进措施This lecture was designed well an d stimulated students’ interests in the central topic, Students were active in the class though there were heavy tasks. But students felt a little strange to the organization culture because they lack practical experience of lives.第 15 页任课教师余慧君职称助教备课日期本次授课的课题：Teaching Title: Unit 3 : Shopping课型：Theoretical, practical lecture本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the Shopping.2. Ability aim: develop students ability to express ideas, do reading comprehension .3.Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words: keyboard,dedicate,bakery,aisleinstantly,subtotal,nutritional,sort,fraction,deli,delivery3. Difficult sentences:1) View items by category or by brand …2) Sort products instantly by nutritional contents…3) Create personal shopping lists to save time.4.Structure analysis5. Retell the text (General idea of the text)本次授课采用的教具挂图以及参考书名称1. Teaching Aids: multimedia, pictures, cards.2. Reference book: Intensive Reading 11《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page58 to Page60 in the textbook.本次课小结与改进措施This lecture was designed well and stimulated students’ interests in the central topic, Students were active in the class though there were heavy tasks. But students felt a little strange to the organization culture because they lack practical experience of lives.第 16 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 3 : Shopping课型：Theoretical, practical lecture课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of effective sentences本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page66 to Page79 in the textbook.本次课小结与改进措施Students should master the initiative to study.I can afford more activities for students to create more self-interesting invironment, so they can be the master to think, discuss, investigate, communicate and cooperate, then they can finish the assignments第 17 页鹰潭职业技术学院教案首页任课教师余慧君职称助教备课日期本次授课的课题：Unit 3 : Shopping课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of effective sentences本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版本次课小结与改进措施Students should master the initiative to study.I can afford more activities for students to create more self-interesting invironment, so they can be the master to think, discuss, investigate, communicate and cooperate, then they can finish the assignments第 18 页任课教师余慧君职称助教备课日期本次授课的课题：Unit 5 : Business Reputation课型：Theoretical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the Business Reputation.2. Ability aim: develop students ability to express ideas, do reading comprehension and make explanation expressions.3. Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words:tip,assert,shape,count,financing,potential,competitor,lowlife,head,aggressively,supplieive,prospect, regard sore,tough,provided,upset,warehouse,acquiesce3. Difficult sentences:1) View items by category or by brand2)Sort products instantly by nutritional contents3) Create personal shopping lists to save time4. Structure analysis5. Retell the text (General idea of the text)本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, cards, multimedia, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版本次课小结与改进措施This lecture put emphasis on the language points. Some students were not clear about the grammar. For the lexical, they couldn’t imagine more related words according to the principals. But they active in the class. So, in future, teacher should mention more grammar points and do certain exercises.第 19 页任课教师余慧君职称助教备课日期Business Reputation课型：Theoretical本次授课目的和要求1. Cognitive aim：make students gain general knowledge about the Business Reputation.2. Ability aim: develop students ability to express ideas, do reading comprehension and make explanation expressions.3. Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words:tip,assert,shape,count,financing,potential,competitor,lowlife,head,aggressively,supplieive,prospect, regard sore,tough,provided,upset,warehouse,acquiesce3. Difficult sentences:1) View items by category or by brand2)Sort products instantly by nutritional contents3) Create personal shopping lists to save time4. Structure analysis5. Retell the text (General idea of the text)本次授课采用的教具挂图以及参考书名称1. Teaching Aids: pictures, cards, multimedia, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page112 to Page115 in the textbook.本次课小结与改进措施This lecture put emphasis on the language points. Some students were not clear about the grammar. For the lexical, they couldn’t imagine more related words according to the principals. But they active in the class. So, in future, teacher should mention more grammar points and do certain exercises.第 20 页鹰潭职业技术学院教案首页任课教师余慧君职称助教备课日期Business Reputation课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of topic sentences本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page119 to Page133 in the textbook.本次课小结与改进措施Students should master the initiative to study.I can afford more activities for students to create more self-interesting invironment, so they can be the master to think, discuss, investigate, communicate and cooperate, then they can finish the assignments第 21 页鹰潭职业技术学院教案首页任课教师余慧君职称助教备课日期Business Reputation课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of topic sentences本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版本次课小结与改进措施Students should master the initiative to study.I can afford more activities for students to create more self-interesting invironment, so they can be the master to think, discuss, investigate, communicate and cooperate, then they can finish the assignments第 22 页鹰潭职业技术学院教案首页任课教师余慧君职称助教备课日期Telephones课型：Theoretical, practical lecture本次授课目的和要求1. Cognitive aim：make students gain general knowledge about Telephones2. Ability aim: develop students ability to express ideas, do reading comprehension and understand how to plan a tour and ask about or recommend sights to see.3. Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words:dimension,mobility,earnestly,mobile,stride,fascination,booth,freeform,saga,conventional,startling, expense,welter,hindrance,flair,dramatic3. Difficult sentences:1) …and this is a signal for Londoners that the season of present-giving, party and “good-will to all” has officially begun.2)The crowds of summer tourists have disappeared so language learners will find it easier to …3)But it is often the size of London that makes the most impression on new visitors..本次授课采用的教具挂图以及参考书名称1. Teaching Aids: Pictures , multimedia.2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版本次课小结与改进措施In this unit, students have known main content of this unit. After class,students should learn more details.第 23 页鹰潭职业技术学院教案首页任课教师余慧君职称助教备课日期本次授课的课题：Teaching Title: Unit 7 : Telephones课型：Theoretical, practical lecture本次授课目的和要求1. Cognitive aim：make students gain general knowledge about Telephones2. Ability aim: develop students ability to express ideas, do reading comprehension and understand how to plan a tour and ask about or recommend sights to see.3. Emotional aim: make students to be keen on the business.本次授课的重点、难点及解决措施1. General idea of the text2. Key words:dimension,mobility,earnestly,mobile,stride,fascination,booth,freeform,saga,conventional,startling, expense,welter,hindrance,flair,dramatic3. Difficult sentences:1) Add a fresh dimension to the comedy of life2) Self-importance gets a positive boost by the mobile phone3) Each spoke on independent phones with great energy and at enomous length to someone somewhere…本次授课采用的教具挂图以及参考书名称1. Teaching Aids: Pictures , multimedia.2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page170 to Page174 in the textbook本次课小结与改进措施In this unit, students have known main content of this unit. After class, students should learn more details.第 24 页鹰潭职业技术学院教案首页任课教师余慧君职称助教备课日期本次授课的课题：Unit 7 : Telephones课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of topic sentences本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page178 to Page193 in the textbook.本次课小结与改进措施In this unit, students have known main content of this unit. After class, students should learn more details.第 25 页鹰潭职业技术学院教案首页任课教师余慧君职称助教备课日期本次授课的课题：Unit 7 : Telephones课型：Exercises本次授课目的和要求1. Cognitive aim：help students to do the exercises2. Ability aim: develop students ability to use languages and persuade others properly..本次授课的重点、难点及解决措施1.the principals of topic sentences本次授课采用的教具挂图以及参考书名称1. Teaching Aids: blackboard, pictures, chalks, etc,2. Reference book: Intensive Reading 1《商务英语综合教程》张启途编著清华大学出版课后作业内容与估计完成的时间Ask students to do the exercises on Page178 to Page193 in the textbook.本次课小结与改进措施Students should master the initiative to study.I can afford more activities for students to create more self-interesting invironment, so they can be the master to think, discuss, investigate, communicate and cooperate, then they can finish the assignments第 26 页。