阿里巴巴集团的英文简介
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5
The development of alibaba
In 2007, Alibaba listed on the Hongkong Stock Exchange ; In 2008, Alibaba set up Taobao mall that is now Tmall ; In 2009, Alibaba launched cloud computing services ; In 2010, Alibaba set up Juhuasuan and AliExpress ; In 2011, Tmall and Juhuasuan split from Taobao ; In 2012, Jack Ma founded Alibaba Foundation ; In 2013, Alibaba released a mobile social networking software and to develop mobile social platform services market ;
Equity structure
Market positioning
Alibaba's market positioning can help it to obtain the biggest living space, and can give alibaba group provides a broad and solid market foundation.
11
The reasons for the success of alibaba
Market opportunities
Global market
Global market helps to Alibaba to promote their own B2C, C2C, O2O platform business .
2
The target market of alibaba
E-commerce market
Production organization, production services, financial services, logistics services, information services, network marketing, etc
5a.liTTeVrmoipnearlaptilnagtfosyrmstesmervice
It covers the quality control service about entire production. Ali phone operating system, Ali TV operating system
Mobile shopping
I steel net、global sources
Hale Waihona Puke BaiduB2B
Main
Third-party competitors
payment
Jingdong mall
B2C
UnionPay、Tenpay
C2C
Taobao market accounted for 96.5% of the absolute leading market share, there is no competitor in the market.
6. The Internet financial services Ants financial, Alipay, Yu E Bao, Zhao Cai Bao
7. Entertainment services
Ali music, Ali film
9
The international strategy of alibaba
12
Thanks
In2016, Alibaba group platform turnover reached 3 trillion, reach 3.092 trillion yuan, up 27% from a year earlier. It suggests that Alibaba has become the largest mobile economic entity in the world. At the same time,it makes success breakthrough 100 billion yuan, which became the highest per capita capacity of Chinese Internet companies.
The introduction of alibaba
Dian Jie International business
20151201181005
catalogue
1.The target market of alibaba 2.The development of alibaba 3.The brand and business of alibaba 4.The international strategy of alibaba 5. The reasons for the success of alibaba
Emerging markets
Now Alibaba has already started to do some business in Brazil and achieved some success. It also demonstrated in similar emerging countries such as South Africa, India, Russia, etc.
alibaba
Cross-border commerce, Cross-border
goods
exhibition,
logistics,
e-commerce market
payment, etc
E-commerce services market
Information platform services, thirdparty payment services, third-party e-commerce credit evaluation service,
Organization structure
Product strategy
Alibaba has diversified products, which can be effectively dispersed market risk.
internal strengths
Alibaba's ownership structure can guarantee that t h e t a l e n t e d managers can control the enterprise and improve the executive force and market competitiveness.
7
The brand and business of alibaba
阿里巴巴国际交易市场
8
The brand and business of alibaba
1.Trading platform service 2.Information service 3.The local service life
B2B platform service and cross-border E-commerce services. Such as Alimama, cloud computing services Such as O2O , ali-health, and ali-travel
4. The control services
4
The development of alibaba
In 1999, 18 people led by Jack Ma founded Alibaba group ; In 2000, Alibaba group successfully financing $20 million ; In 2001, The registered users of Alibaba exceeded 1 million ; In 2002, Alibaba began to make profits in the first; In 2003, Alibaba set up Taobao and open B2C business; In 2004, Alibaba create a Alipay platform; In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take over the Chinese Yahoo.; In 2006, Alibaba opened the Taobao university courses to provide e-commerce training services for platform users;
10
The reasons for the success of alibaba
The business of Alibaba is divided into 30 division. It can respond more quickly in the change of external environment.
partners guidance service, etc
3
The target market of alibaba
Alibaba wireless occupies the absolute majority of the market share. There is no competitors .
Service object Internationalization Market internationalization Capital internationalization Human capital internationalization
Alibaba will build the integration of the global ecommerce service platform, so that it can develop all over the world.
Cross-border trade
By increasing the trading links to help bad market to access alibaba global e-commerce platform . On this basis, Alibaba can provide their own brand image .
6
The development of alibaba
In 2014, Alibaba launched Tmall international . In this year, the annual income of it is as high as 53 billion yuan ；
In 2015, Alibaba promoted the development of the digital marketing program in China, and gradually achieve big data marketing ability .
The development of alibaba
In 2007, Alibaba listed on the Hongkong Stock Exchange ; In 2008, Alibaba set up Taobao mall that is now Tmall ; In 2009, Alibaba launched cloud computing services ; In 2010, Alibaba set up Juhuasuan and AliExpress ; In 2011, Tmall and Juhuasuan split from Taobao ; In 2012, Jack Ma founded Alibaba Foundation ; In 2013, Alibaba released a mobile social networking software and to develop mobile social platform services market ;
Equity structure
Market positioning
Alibaba's market positioning can help it to obtain the biggest living space, and can give alibaba group provides a broad and solid market foundation.
11
The reasons for the success of alibaba
Market opportunities
Global market
Global market helps to Alibaba to promote their own B2C, C2C, O2O platform business .
2
The target market of alibaba
E-commerce market
Production organization, production services, financial services, logistics services, information services, network marketing, etc
5a.liTTeVrmoipnearlaptilnagtfosyrmstesmervice
It covers the quality control service about entire production. Ali phone operating system, Ali TV operating system
Mobile shopping
I steel net、global sources
Hale Waihona Puke BaiduB2B
Main
Third-party competitors
payment
Jingdong mall
B2C
UnionPay、Tenpay
C2C
Taobao market accounted for 96.5% of the absolute leading market share, there is no competitor in the market.
6. The Internet financial services Ants financial, Alipay, Yu E Bao, Zhao Cai Bao
7. Entertainment services
Ali music, Ali film
9
The international strategy of alibaba
12
Thanks
In2016, Alibaba group platform turnover reached 3 trillion, reach 3.092 trillion yuan, up 27% from a year earlier. It suggests that Alibaba has become the largest mobile economic entity in the world. At the same time,it makes success breakthrough 100 billion yuan, which became the highest per capita capacity of Chinese Internet companies.
The introduction of alibaba
Dian Jie International business
20151201181005
catalogue
1.The target market of alibaba 2.The development of alibaba 3.The brand and business of alibaba 4.The international strategy of alibaba 5. The reasons for the success of alibaba
Emerging markets
Now Alibaba has already started to do some business in Brazil and achieved some success. It also demonstrated in similar emerging countries such as South Africa, India, Russia, etc.
alibaba
Cross-border commerce, Cross-border
goods
exhibition,
logistics,
e-commerce market
payment, etc
E-commerce services market
Information platform services, thirdparty payment services, third-party e-commerce credit evaluation service,
Organization structure
Product strategy
Alibaba has diversified products, which can be effectively dispersed market risk.
internal strengths
Alibaba's ownership structure can guarantee that t h e t a l e n t e d managers can control the enterprise and improve the executive force and market competitiveness.
7
The brand and business of alibaba
阿里巴巴国际交易市场
8
The brand and business of alibaba
1.Trading platform service 2.Information service 3.The local service life
B2B platform service and cross-border E-commerce services. Such as Alimama, cloud computing services Such as O2O , ali-health, and ali-travel
4. The control services
4
The development of alibaba
In 1999, 18 people led by Jack Ma founded Alibaba group ; In 2000, Alibaba group successfully financing $20 million ; In 2001, The registered users of Alibaba exceeded 1 million ; In 2002, Alibaba began to make profits in the first; In 2003, Alibaba set up Taobao and open B2C business; In 2004, Alibaba create a Alipay platform; In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take over the Chinese Yahoo.; In 2006, Alibaba opened the Taobao university courses to provide e-commerce training services for platform users;
10
The reasons for the success of alibaba
The business of Alibaba is divided into 30 division. It can respond more quickly in the change of external environment.
partners guidance service, etc
3
The target market of alibaba
Alibaba wireless occupies the absolute majority of the market share. There is no competitors .
Service object Internationalization Market internationalization Capital internationalization Human capital internationalization
Alibaba will build the integration of the global ecommerce service platform, so that it can develop all over the world.
Cross-border trade
By increasing the trading links to help bad market to access alibaba global e-commerce platform . On this basis, Alibaba can provide their own brand image .
6
The development of alibaba
In 2014, Alibaba launched Tmall international . In this year, the annual income of it is as high as 53 billion yuan ；
In 2015, Alibaba promoted the development of the digital marketing program in China, and gradually achieve big data marketing ability .