Getting the Message教案_0

高三英语教案 Unit 5 Getting the message (含知识点讲解)

高三英语教案 Unit 5 Getting the message (含知识点讲解)I.词组.take…intoconsideration考虑到……plainabout…向某人抱怨……3.makeacomplaint提出投诉4.incharge（of）主管，看管，掌管inthechargeof……在……的主管之下takecharge（of）掌管，负责，（物）不受控制atone’sowncharge自费freeofcharge免费5.weightlossproducts减肥产品6.loseweight减肥7.beangrywithsb.aboutsth.因某事生某人的气8.beupsetabout/by/oversth.因……而感到烦恼9.betoblame该受责备，应承担责任0.overtheradio通过无线电1.ahighlydevelopedindustry高度发达的产业2.gowith与…同行，与…相配，3.handinhand手拉手，同步地，4.makeinformedchoices做出明智的选择5.accusesb.ofsth.因……而控告某人6.associate…with…把……和联系起来beassociatedwith与……有关，与……有瓜葛7.get…across通过…，使……被理解rgeamountsof…大量的19.appealtosb.吸引某人appealtosb.todosth呼吁某人做……appealfor恳求，呼吁20.avarietyof多种的21.againandagain再三地，反复地22.makesb.awareofsth.让某人明白……23.allowsb.todosth.允许某人做……24.armsb.withsth.用……来武装自己25.dealwith处理，解决（问题），和某人做生意，涉及，论及，探讨（某个主题），控制（感情问题）26.keepaneyefor留心27.withthepurposeof…目的是……28.pointout指出29.attractone’sattention吸引某人注意30.makesense讲得通，有意义makenosense毫无意义makesenseof弄懂……的意义31..attachto系;贴;固定;附着attachto/connectwith附着/联想attachimportanceto给予重视32.ataloss困惑33.profitby/from得益于34．thinktwice慎重考虑II.过程Period1NewwordsandexpressionsTeachingaimsanddemands: Tolearnsomewordsandexpressions.Tousethewordsandexpressionscorrectlyadvertisev_为---做广告__________advertisementn广告_[c]__________advertisingn广告业,广告__[U]__________advertisern广告__登广告的人__________advertiseasoap宣传肥皂_____________advertiseforanewsecretary登广告招聘新秘书_____________eg:Amysaw_____inalocalnewspaperateachingpostatahigh schoolclosetowhereshelived.AadvertisedBadvertisescadvertisingDadvertisementNowadays,somestarslike_____becausetheycan_____aloto fmoney.Aadvertisements;bringBadvertising;makectoadvertise; earnDmakingadvertisementsmake2considerv___________考虑干-----____________认为-------considerationn________consideringprep___考虑到_______eg你应该考虑到你的健康状况._youshouldtakethestateofyourhealthintoconsiderat ion______hehasonlyjuststarted,heknowsalotaboutit.AconsideringBconsideredcToconsiderconsiderationn.考虑[U][]Thatmatteris__underconsideration____那件事正在考虑之中。

Unit5Gettingthemessage（人教版高三英语上册教案教学设计）

Unit 5 Getting the message(人教版高三英语上册教案教学设计)The First PeriodⅠ. Words and Expressions1. convey ---- To take or carry from one place to another; transport. 运送；运输---- T o communicate or make known; impart通知；通报；传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。

Wires convey electricity.金属线导电。

I will convey the information to him.我将把这消息通知他。

2. advertise ---- To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. 做广告---- T o warn or notify告诫，告知The company advertised for a new secretary.公司登广告招聘一名新秘书。

We should advertise for someone to look after our children.我们该登个广告聘人来照管孩子们。

3. advertiser 广告商The report gives advertisers a new picture of women today.这份报告使广告商对今日妇女有了新的认识。

4. brand ---- A trademark identifying a product or a manufacturer商标；牌子；烙印What brand of soap do you like?你喜欢什么牌子的肥皂？（常与of连用）特殊类型his own brand of humor 他独特的幽默感These cattle have my brand on them. 这些牛身上都有我打的烙印。

(说课稿)Unit 5 Getting the message

Unit 5 Reading Advertising 说课稿一．教材分析高三英语第五单元的中心话题是“广告”，具体内容涉及广告的利弊、作用、性质，广告语言的运用策略以及对待广告的态度等。

本单元的Reading部分是一篇关于广告的议论文。

文章开篇点出广告在我们生活中无所不在的事实，然后提出对待广告的两种观点——赞成方认为广告有用，反对方认为广告扰人。

文章在分析了广告的有益性和危害性之后，最后摆出观点，即现代社会需要真实的广告，但我们应该学会辨别虚假广告。

从阅读本身来看文章有一定的长度和难度，但结构严谨，观点鲜明，论据充分，说理透彻，不失为一篇培养学生阅读策略，提高学生阅读能力的好文章。

新英语教学大纲明确提出侧重培养阅读能力是高中英语教学的主要目的之一，阅读课不仅可以提高学生的阅读水平，提高学生用英语获取信息、处理信息的能力，而且还可以提高学生用英语进行思维和表达的能力，从而提高学生分析问题、处理问题的能力，并形成健全的情感、态度、价值观。

从学生角度来讲，高中学生对广告的利弊有一定的了解和辨别能力，这有助于他们理解课文，对他们来说最主要的是培养分析文章结构，把握文章脉络，主题的能力。

为此我设定了以下三个方面的教学目标。

二．教学目标1.知识目标：学生通过阅读了解广告的利弊等知识并熟悉有关广告的词汇和表达方法。

2.能力目标：培养学生运用scanning, skimming, predicting等阅读策略来获取信息，分析文章结构，把握文章主题。

3.通过了解广告的利弊，培养对广告的批判性态度，学会辨别虚假广告。

三．教学重点运用skiing和scanning技巧获取信息（广告利弊），分析篇章结构。

四．教学难点培养学生综合语言运用能力和分析问题、解决问题的能力。

五．教学方法为实现以上教学方法，突破教学难度，我采用的教学方法主要是任务性教学法和交际教学法。

交际教学法渗透在整堂教学过程中。

采用任务性阅读教学法，让学生通过体验，实践，参与，合作和交流的学习方式，培养学生合作学习的能力，与人沟通、合作的能力。

【范文】Getting the message教案_1

Getting the message教案Gettingthemessage教案Unit5 GettingthemessageⅠ.BriefStatementsBasedontheUnitwiththedevelopmentofmarketeconomy,advertisementshav ebecomemoreandmoreimportantinoursociety.Asweknow,ad splayanimportantroleinourlife.Theygiveussomeinforma tionaboutnewproducts.However,someadsarenotveryusefu ltopeople,sometimesevenharmful.Therefore,itiswisefo rpeopletomakesuretheadsaretellingthetruth.Thisunitm ainlytalksaboutads.Bylearningthisunit,wenotonlywant thestudentstolearnsomethingaboutadsbutalsowanttosti mulatethestudents’interestinads.ofcourse,itisnecessaryforthestudentst omastertheusefulphrasesandexpressionsinthisunit.mea nwhile,wealsoreviseanimportantelement—theobjectcomplement.Ⅱ.TeachingGoals.Talkaboutadvertisingandadvertisements.2.Practisemakingcomplaintsandexpressingemotions.3.Practiseexpressingandevaluationdifferentviews.4.Reviewtheobjectcomplement.5.writeanadvertisement.Ⅲ.BackgroundInformation.HowDidAdvertisingcomeaboutAdvertisingisawayofinformingpeopleofsomething.Thisc anrangefromtellingthemofaproductforsale,oraservice, orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenatur allyandtookmanyformsfromtheverybeginning.Forexample ,thereisapapyrusdiscoveredatThebesofferingarewardfo rarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!Signboardsthatnotifiedpeople ofservicesavailablewereplacedoutsidedoorsinGreecean dEgyptaround1500B.c.—aformofadvertising.withtheinventionofprinting,adver tisingbegantotakeonnewforms.About1477,inLondon,thef irstprintedadvertisementinEnglishannouncedaprayerbo oksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704tha tpaidadvertisementswereprintedintheUnitedStates.By1 771therewere31newspapersinthecolonies,andallofthemc arriedadvertising.Today,ofcourse,weknowthatadvertis ingisdonenotonlyinnewspapers,butalsoinmagazines,ont heradio,andontelevision.Thefirst“commercials”mercialsontelevisiondev elopedmostlyafterworldwarⅡ.Theideaspreadveryquicklyandtodaytheadvertisingth atisdoneonTVissofamiliartoallofusthatmanypeoplecanr ememberthecommercialsevenbetterthantheshowstheysee!2.SlogansforAdvertisementsjustdoitFeelthenewspace.Intelligenceeverywhere.智慧演绎，无处不在。

[推荐精选]Getting the message上课学习上课学习教案_1

Getting the message教案Gettingthemessage教案Unit5 GettingthemessageⅠ.BriefStatementsBasedontheUnitwiththedevelopmentofmarketeconomy,advertisementshav ebecomemoreandmoreimportantinoursociety.Asweknow,ad splayanimportantroleinourlife.Theygiveussomeinforma tionaboutnewproducts.However,someadsarenotveryusefu ltopeople,sometimesevenharmful.Therefore,itiswisefo rpeopletomakesuretheadsaretellingthetruth.Thisunitm ainlytalksaboutads.Bylearningthisunit,wenotonlywant thestudentstolearnsomethingaboutadsbutalsowanttosti mulatethestudents’interestinads.ofcourse,itisnecessaryforthestudentst omastertheusefulphrasesandexpressionsinthisunit.mea nwhile,wealsoreviseanimportantelement—theobjectcomplement.Ⅱ.TeachingGoals.Talkaboutadvertisingandadvertisements.2.Practisemakingcomplaintsandexpressingemotions.3.Practiseexpressingandevaluationdifferentviews.4.Reviewtheobjectcomplement.5.writeanadvertisement.Ⅲ.BackgroundInformation.HowDidAdvertisingcomeaboutAdvertisingisawayofinformingpeopleofsomething.Thisc anrangefromtellingthemofaproductforsale,oraservice, orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenatur allyandtookmanyformsfromtheverybeginning.Forexample ,thereisapapyrusdiscoveredatThebesofferingarewardfo rarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!Signboardsthatnotifiedpeople ofservicesavailablewereplacedoutsidedoorsinGreecean dEgyptaround1500B.c.—aformofadvertising.withtheinventionofprinting,adver tisingbegantotakeonnewforms.About1477,inLondon,thef irstprintedadvertisementinEnglishannouncedaprayerbo oksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704tha tpaidadvertisementswereprintedintheUnitedStates.By1 771therewere31newspapersinthecolonies,andallofthemc arriedadvertising.Today,ofcourse,weknowthatadvertis ingisdonenotonlyinnewspapers,butalsoinmagazines,ont heradio,andontelevision.Thefirst“commercials”mercialsontelevisiondev elopedmostlyafterworldwarⅡ.Theideaspreadveryquicklyandtodaytheadvertisingth atisdoneonTVissofamiliartoallofusthatmanypeoplecanr ememberthecommercialsevenbetterthantheshowstheysee!2.SlogansforAdvertisementsjustdoitFeelthenewspace.Intelligenceeverywhere.智慧演绎，无处不在。

Getting the message教案_1

Getting the message教案Gettingthemessage教案Unit5 GettingthemessageⅠ.BriefStatementsBasedontheUnitwiththedevelopmentofmarketeconomy,advertisementshav ebecomemoreandmoreimportantinoursociety.Asweknow,ad splayanimportantroleinourlife.Theygiveussomeinforma tionaboutnewproducts.However,someadsarenotveryusefu ltopeople,sometimesevenharmful.Therefore,itiswisefo rpeopletomakesuretheadsaretellingthetruth.Thisunitm ainlytalksaboutads.Bylearningthisunit,wenotonlywant thestudentstolearnsomethingaboutadsbutalsowanttosti mulatethestudents’interestinads.ofcourse,itisnecessaryforthestudentst omastertheusefulphrasesandexpressionsinthisunit.mea nwhile,wealsoreviseanimportantelement—theobjectcomplement.Ⅱ.TeachingGoals.Talkaboutadvertisingandadvertisements.2.Practisemakingcomplaintsandexpressingemotions.3.Practiseexpressingandevaluationdifferentviews.4.Reviewtheobjectcomplement.5.writeanadvertisement.Ⅲ.BackgroundInformation.HowDidAdvertisingcomeaboutAdvertisingisawayofinformingpeopleofsomething.Thisc anrangefromtellingthemofaproductforsale,oraservice, orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenatur allyandtookmanyformsfromtheverybeginning.Forexample ,thereisapapyrusdiscoveredatThebesofferingarewardfo rarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!Signboardsthatnotifiedpeople ofservicesavailablewereplacedoutsidedoorsinGreecean dEgyptaround1500B.c.—aformofadvertising.withtheinventionofprinting,adver tisingbegantotakeonnewforms.About1477,inLondon,thef irstprintedadvertisementinEnglishannouncedaprayerbo oksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704tha tpaidadvertisementswereprintedintheUnitedStates.By1 771therewere31newspapersinthecolonies,andallofthemc arriedadvertising.Today,ofcourse,weknowthatadvertis ingisdonenotonlyinnewspapers,butalsoinmagazines,ont heradio,andontelevision.Thefirst“commercials”mercialsontelevisiondev elopedmostlyafterworldwarⅡ.Theideaspreadveryquicklyandtodaytheadvertisingth atisdoneonTVissofamiliartoallofusthatmanypeoplecanr ememberthecommercialsevenbetterthantheshowstheysee!2.SlogansforAdvertisementsjustdoitFeelthenewspace.Intelligenceeverywhere.智慧演绎，无处不在。

高中英语Unit5 getting the message教案(旧人教版)

Unit 5 Getting the message I. 单元教学目标II. 目标语言III. 教材分析和教材重组1. 教材分析本单元的主题是“advertising and advertisements”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。

通过本单元的学习，要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。

教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动，进一步激发学生的学习兴趣，积极参与到课堂实践中，切实提升其综合运用语言的能力，让他们意识到现代社会广告无处不在，广告是生活中不可或缺的一部分。

理性地、科学地对待广告不仅有助于提高个人素养，增添生活的乐趣，还有益于整个社会素质的提高，营造一个诚信、发展、科学、和谐的社会。

1.1 WARMING UP 提供三幅精美图片和相关广告信息，本部分可以作为下文“说”的铺垫，让学生分组讨论这些图片，唤起对“广告”这一主题的热忱和兴趣，使其有话可说，无话不说。

1.2 LISTENING有两大任务，一是根据特定的主题（选购电脑），组织学生讨论或思考，为进一步的“听”作铺垫；二是听录音，培养从听力材料中获取信息，并进行深入分析、推断、加工的能力。

1.3 SPEAKING要求把全班分成四个小组，每一组选择不同的身份和主题，结合本人的生活体验，表示抱怨、喜怒哀乐等。

作为报纸编辑，则应从全局出发，运用表示和评价不同观点的句型或结构。

这种开放式讨论有助于引导学生运用所学知识合作学习，指导他们全面地、辨证地看待问题。

1.4 PRE-READING是READING的热身活动。

要求学生以广告为话题展开讨论，初步了解广告的利与弊，为进一步的阅读作好铺垫。

再引导学生通过比较阅读检验自己的判断，这有助于潜移默化地培养学生阅读能力、分析能力。

1.5 READING采用“主题句”的写作手法，先引出每段的主题，然后提出问题、分析问题、解决问题。

[小初高学习]Getting the message上课学习上课学习教案_1

Getting the message教案Gettingthemessage教案Unit5 GettingthemessageⅠ.BriefStatementsBasedontheUnitwiththedevelopmentofmarketeconomy,advertisementshav ebecomemoreandmoreimportantinoursociety.Asweknow,ad splayanimportantroleinourlife.Theygiveussomeinforma tionaboutnewproducts.However,someadsarenotveryusefu ltopeople,sometimesevenharmful.Therefore,itiswisefo rpeopletomakesuretheadsaretellingthetruth.Thisunitm ainlytalksaboutads.Bylearningthisunit,wenotonlywant thestudentstolearnsomethingaboutadsbutalsowanttosti mulatethestudents’interestinads.ofcourse,itisnecessaryforthestudentst omastertheusefulphrasesandexpressionsinthisunit.mea nwhile,wealsoreviseanimportantelement—theobjectcomplement.Ⅱ.TeachingGoals.Talkaboutadvertisingandadvertisements.2.Practisemakingcomplaintsandexpressingemotions.3.Practiseexpressingandevaluationdifferentviews.4.Reviewtheobjectcomplement.5.writeanadvertisement.Ⅲ.BackgroundInformation.HowDidAdvertisingcomeaboutAdvertisingisawayofinformingpeopleofsomething.Thisc anrangefromtellingthemofaproductforsale,oraservice, orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenatur allyandtookmanyformsfromtheverybeginning.Forexample ,thereisapapyrusdiscoveredatThebesofferingarewardfo rarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!Signboardsthatnotifiedpeople ofservicesavailablewereplacedoutsidedoorsinGreecean dEgyptaround1500B.c.—aformofadvertising.withtheinventionofprinting,adver tisingbegantotakeonnewforms.About1477,inLondon,thef irstprintedadvertisementinEnglishannouncedaprayerbo oksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704tha tpaidadvertisementswereprintedintheUnitedStates.By1 771therewere31newspapersinthecolonies,andallofthemc arriedadvertising.Today,ofcourse,weknowthatadvertis ingisdonenotonlyinnewspapers,butalsoinmagazines,ont heradio,andontelevision.Thefirst“commercials”mercialsontelevisiondev elopedmostlyafterworldwarⅡ.Theideaspreadveryquicklyandtodaytheadvertisingth atisdoneonTVissofamiliartoallofusthatmanypeoplecanr ememberthecommercialsevenbetterthantheshowstheysee!2.SlogansforAdvertisementsjustdoitFeelthenewspace.Intelligenceeverywhere.智慧演绎，无处不在。

英语：Unit5 Getting the message教案(大纲人教版高三)

Unit5 Getting the messageI. 单元教学目标技能目标Skill Goals▲Talk about advertising and advertisements▲Practise making complaints and expressing emotions▲Practise expressing and evaluating different views▲Review the Object Complement▲Write an advertisementII。

目标语言功能句式Making complaints and expressing emotionsHe's to blame. That’s lovely / great / wonderful！What do you mean by doing so？Does that surprise you？He shouldn't have done it.Is something worrying you？She blamed him for coming home late。

It’s (quite）all right.How could you cheat your teacher?I’m pleased with your spoken English。

Why didn’t you tell me the truth?I wish I had never given it up。

词汇1。

四会词汇convey, advertise，advertiser，brand, consideration, charge，loss, blame, broadcast，post, react，annoy, annoying, accuse，associate，appeal, frequent, figure，salesman, saleswoman，profit, campaign, policy，spokesman, spokeswoman，illegal，target，nowadays, nephew, waitress, hostess, attach，discount，bonus2。

人教版英语Unit 3 Getting the message说课稿

Unit 3 Getting the messageZhu Juan●Teaching materialSpeaking plays a role in connecting link between the preceding. In the periods of warming up and listening, the students have known something about ads. And in the reading period the ads will be introduced. In this part, the students are asked to take part in the activity connecting our daily life, matting for the reading. According to the Curriculum Revolution, the interests and the individuality of the students, I plan the following teaching goals:1.Talking about advertising and ads.2.Talk about how to choose a suitable computer3.Practice obtaining information neededEnable the students to master and use the following sentence patterns (teaching important point):●The method of teaching and learningIn this class, according to the characteristics of the teaching materials and the students, and the aims, important points, and the difficult points of teaching, I will adapt to the discussion method, inquiry method, at the same time, use the multimedia to break through the difficulty in teaching.● Teaching procedures★ Warming upGreet the students and show the students the pictures in warming-up, and ask the students to read the pictures carefully, and then discuss the questions bellow these pictures in small groups:★ Lead-in:Using some slogans of famous ads, which are familiar to our students. For example, , “让沟通无处不在”， the slogan of CHINA MOBILE. And the slogan of CHINA UNICOM, “情系中国结，联通四海心”. Where there is a will, there is a way; where there is a way, there is Toyota, “车到山前必有路，有路必有丰田车”.★ Controlled practice :Let the students discuss in groups and to list some word Commonly used in ads and make a list of these words on blackboard:★ Free practice:Go to page 38 and answer question one.And listen to the tape and try to finish question two. Before listening to the tape, ask the students to work with their partners and make a list ofthings that they think are important to take into consideration when buying a laptop computer.★SummarySummarize the difficult and important points and praise that the students can participate actively, and bring forward expectation.★HomeworkAsk the students’ to use their answers and write a short note●The design of writing on blackboardUnit 3 Getting the messageHere is my advice…The expert suggests that you should…Better take the….into consideration…New, good/better/best, fresh, free, delicious,Sure, full, clean, Wonderful, special, fine,Rich, healthy, valuable, magic…Some useful expressions:Here is my advice…The expert suggests that you should…Better take the….into consideration……。

【学习实践】Getting the message教案_2

Getting the message教案Gettingthemessage教案ReferenceforTeachingⅠ.onAdvertisingAdvertisingbeganinthesignsthatmerchantsonceputovert heirdoorstotellthepublic,withsymbolsorpictures,exac tlywhatwasforsaleinside.Posters,pamphletsandhandbil lsbeganappearinginEnglandaftertheinvention,inabout1 450ofmovabletypesinGermany.ThefirstnewspapersappearedinEnglandinthe17thcentury andintheNewworldatthebeginningofthe18th.Advertising soonbecamepartofthesenewspapersasitbecamepartofthem agazinesthatfollowedintheearly19thcentury.AdvertisingagenciesbegantoemergeintheUnitedStatesin the1840s.Theywereactuallyspacebrokers,sellingspacei nnewspapersandmagazines.Infact,thegenerallyaccepted definitionofadvertisingwas“keepingyournamebeforethepublic”.modernadvertisingbeganinthechicagoagencyLord&Th omsin1904.ItwastherethatAlbertLasker,knownas “thefatherofmodernadvertising”,andacopywritername djohnE.kennedycoinedthedefinition“Salesmanship”inprint.Forthefirsttimetheideaofpersuasionandthecom parisiontotheroleofapersonalsalespersonwasbroughtto advertising.Thisledtofurtherconceptssuchastheconsum erbenefit,puttingforthnotsimplyafeatureoftheproduct butthebenefititwouldbringtotheprospectwhenused.This redefinitionofadvertising,alongwiththeintroductiono fradiointheUnitedStatesinthe1920s,gavetheindustryaw avethatcarrieditthroughtheGreatDepressionandtheUnit edStatesbeganbroadcastinginmajorcities.Thiswasthest artofthebigadvertisingdevelopmentinwhichadvertising expendituresincreasedtenfoldbetween1950and1980.Ⅱ..advertisingadvertising是广告的总称，指广告设计或广告行为，无复数形式。

[精品K12]Getting the message上课学习上课学习教案_2

Getting the message教案Gettingthemessage教案ReferenceforTeachingⅠ.onAdvertisingAdvertisingbeganinthesignsthatmerchantsonceputovert heirdoorstotellthepublic,withsymbolsorpictures,exac tlywhatwasforsaleinside.Posters,pamphletsandhandbil lsbeganappearinginEnglandaftertheinvention,inabout1 450ofmovabletypesinGermany.ThefirstnewspapersappearedinEnglandinthe17thcentury andintheNewworldatthebeginningofthe18th.Advertising soonbecamepartofthesenewspapersasitbecamepartofthem agazinesthatfollowedintheearly19thcentury.AdvertisingagenciesbegantoemergeintheUnitedStatesin the1840s.Theywereactuallyspacebrokers,sellingspacei nnewspapersandmagazines.Infact,thegenerallyaccepted definitionofadvertisingwas“keepingyournamebeforethepublic”.modernadvertisingbeganinthechicagoagencyLord&Th omsin1904.ItwastherethatAlbertLasker,knownas “thefatherofmodernadvertising”,andacopywritername djohnE.kennedycoinedthedefinition“Salesmanship”inprint.Forthefirsttimetheideaofpersuasionandthecom parisiontotheroleofapersonalsalespersonwasbroughtto advertising.Thisledtofurtherconceptssuchastheconsum erbenefit,puttingforthnotsimplyafeatureoftheproduct butthebenefititwouldbringtotheprospectwhenused.This redefinitionofadvertising,alongwiththeintroductiono fradiointheUnitedStatesinthe1920s,gavetheindustryaw avethatcarrieditthroughtheGreatDepressionandtheUnit edStatesbeganbroadcastinginmajorcities.Thiswasthest artofthebigadvertisingdevelopmentinwhichadvertising expendituresincreasedtenfoldbetween1950and1980.Ⅱ..advertisingadvertising是广告的总称，指广告设计或广告行为，无复数形式。

[推荐精选]Getting the message上课学习上课学习教案_2

Getting the message教案Gettingthemessage教案ReferenceforTeachingⅠ.onAdvertisingAdvertisingbeganinthesignsthatmerchantsonceputovert heirdoorstotellthepublic,withsymbolsorpictures,exac tlywhatwasforsaleinside.Posters,pamphletsandhandbil lsbeganappearinginEnglandaftertheinvention,inabout1 450ofmovabletypesinGermany.ThefirstnewspapersappearedinEnglandinthe17thcentury andintheNewworldatthebeginningofthe18th.Advertising soonbecamepartofthesenewspapersasitbecamepartofthem agazinesthatfollowedintheearly19thcentury.AdvertisingagenciesbegantoemergeintheUnitedStatesin the1840s.Theywereactuallyspacebrokers,sellingspacei nnewspapersandmagazines.Infact,thegenerallyaccepted definitionofadvertisingwas“keepingyournamebeforethepublic”.modernadvertisingbeganinthechicagoagencyLord&Th omsin1904.ItwastherethatAlbertLasker,knownas “thefatherofmodernadvertising”,andacopywritername djohnE.kennedycoinedthedefinition“Salesmanship”inprint.Forthefirsttimetheideaofpersuasionandthecom parisiontotheroleofapersonalsalespersonwasbroughtto advertising.Thisledtofurtherconceptssuchastheconsum erbenefit,puttingforthnotsimplyafeatureoftheproduct butthebenefititwouldbringtotheprospectwhenused.This redefinitionofadvertising,alongwiththeintroductiono fradiointheUnitedStatesinthe1920s,gavetheindustryaw avethatcarrieditthroughtheGreatDepressionandtheUnit edStatesbeganbroadcastinginmajorcities.Thiswasthest artofthebigadvertisingdevelopmentinwhichadvertising expendituresincreasedtenfoldbetween1950and1980.Ⅱ..advertisingadvertising是广告的总称，指广告设计或广告行为，无复数形式。

Unit 5 Getting the message 教案学案一体化讲义(教师版)(人教版高三英语上

高三英语备课组主备: 陈小燕一、Teaching aims.ⅠImportant words.convey, advise, consideration, charge, blame, mislead, annoy, accuse, associate, appeal, figure, profit, illegal, target, nutritional, promotion, attach, discount, context.ⅡImportant expressions.make a l ist of, compare… with…, take … into consideration, in charge of, be responsible for, be to blame, make notes of, be upset about, hand in hand, make informed choices about, accuse … of, associate … with, get across, appeal to, a variety of, look out for, keep an eye out for, at the best price, distinguish between… and …, with the purpose of, by the side of, refer to, make sense, appeal to/for, profit by/from, attach to…, be aware of…, distinguish between…, think twice.Ⅲ Important sentences.1. By introducing a brand name to potential customers, and by associating the product with the customer’s needs, companies are able to influence the choices (customers make).2. Since an increase in sales means an increase in production, the price may be reduced.3. Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.4. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.5. Not all ads are used to promote a product or to increase a company’s profits.6. A good ad often uses words to which people attach positive meanings.二、Teaching procedures.Period Ⅰ Word Study1. convey a.) To take or carry from one place to another; transport. 运送；运输b.)To communicate or make known; impart通知；通报；传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。

GettingtheMessage教案

GettingtheMessage教案1．教学时间和阶段教学打算。

这节课是在高三讲授新课阶段进行的，依据我们学科的阶段教学打算和学校的支配，我把这堂课确定为谈论文写作的启蒙课，即这是高三阶段对谈论文写作的第一次指导，所以在指导的深度上还未到达高考的要求。

这节课的主要目标是让同学明确谈论文的结构，结合课文所学语言，写出一篇语言水平相对较高，结构较为严谨的。

2．谈论文的命题意图和评分标准。

在备课过程中，我反复研读高考作文评分标准，并对作文的内容、语法及篇章结构方面都一一作了分析。

我首先考虑的是从哪些角度入手去关心同学解读范文, 对评分标准有肯定的熟悉，从而使同学明确如何绽开谈论文写作。

3．同学如今的实际写作水平。

高三同学已经具备了一些写作的.基本学问，但是，同学目前面临两个问题: (1) 拿到作文题目能写一些东西, 但是在内容和结构支配上还不够规范; (2) 语言表达力量不强, 尤其是针对日常熟识的话题, 词汇重复率太高, 语言肤浅贫乏。

作为谈论文写作的启蒙课, 这节课要着力到达两个目的: (1) 规范谈论文写作的框架；〔2〕充分利用课文的经典语言，来扩高校生对于广告这一话题的词汇量。

在对同学和教学内容进行了充分的分析之后，我进行了细心的预备。

授课当天是我给同学讲的第六节课，师生之间的互动还没有到达最高峰。

此外，通过课堂提问，暴露出一部分同学课下没有对课文进行准时的复习，导致在课堂上不能用顺畅的语言表达出自己的观点，在这一部分耽搁了一些时间。

但同学听讲的仔细程度并没有降低，事实上整个课堂教学的实施过程还是比较顺畅的。

课后反馈：在课堂上，我给了同学12分钟现场写了一篇作文，并且拿了同学的作文进行现场点评。

重点是看的结构和连词的使用。

课后，我把全班同学的作文都收上来进行了批改，在结构方面，同学没有消失失误，并且水平较好同学的作文语言也比较生动，使用了较为丰富的词汇。

所以，总的说来，我觉得这节课到达了我预期的目标。