Amazon PPT

Presented by: Amy Kakuk, Jessica Bourgoin, and Beth Theriault
April 14, 2005
Outline
History Where we Stand Today Vision Statement Mission Statements – Actual – Proposed Business Segments External Audit – Opportunities – Threats EFE CPM Internal Audit – Strengths – Weaknesses IFE Matrix Analysis – SWOT Matrix – Space Matrix – Grand Strategy Matrix – BCG Matrix – IE Matrix Matrix and SWOT Summary Financial Ratios QSPM Strategy Recommendations EPS/EBIT Analysis Future Goals/Objectives Amazon. COM in the News
Price and Volume
Recent Price Trade Date 52-Week High 52-Week Low Beta (5-Year) $34.60 04/11/05 $54.70 $32.82 2.37
Infxternal Audit
• • • • • • • • • • Opportunities 1. Pressure to permanently ban the Internet Tax 2. State of the economy is improving 3. Customer spending increased 4. Currency fluctuation (weak dollar) 5. Increased number of Internet users in the US 6. Broadband access technology 7. Increased number of Internet users worldwide Threats 8. Online sales predicted to increase • 1. Taxes imposed for EU customers 9. Low interest rate • 2. Unemployment level highest sine 1994 10. One European currency - Euro • 3. Currency fluctuation • 4. Failure to permanently ban Internet taxes • 5. Aggressive competition • 6. Identity theft • 7. Terrorist attack, war • 8. State of the economy, high inflation • 9. Volatile stock market • 10. High interest rate • 11. Ease of entry into market
•Amazon was incorporated in the state of Washington on July 5, 1994. •Before the company was renamed Amazon it was called Cadabra, Inc. •The company was developed by Jeff Bezos and two associates in a garage converted into a shop. •The company began selling to the public in July 1995. •On May 15, 1997 the company went public with an opening price of $18 per share. •In 1999, the company bought 46% of and launched it’s own auction site to challenge e-bay. •In 2002, Virgin Entertainment Group and relaunched as a co-branded Web site. •Also in 2002, launched Amazon.ca, bringing Canadians the selection, convenience, and the value of the Amazon shopping experience.
Mission Statement Proposed
Our first responsibility is to service our worldwide (1) online customers. (2) We pledge to make every effort to improve the level of customer service throughout the e-commerce industry by using up-to-date hardware and software (3) and by listening to our customers. We will offer customers increased product Market selections (4) to fulfill their online shopping desires. Customer We strive to be the most used e-commerce portal on Technology the World Wide Web (6), while conducting operations Product or services in a highly ethical (5) manner to ensure the long-term Philosophy profitability and growth for shareholders.(7) We Self Concept Concern for survival, pledge to contribute to the economic strength of society and to function as an exceptional corporate growth, and citizen in all countries that we do business. (8) We profitability Concern for public vow to recruit, develop, motivate, reward and retain image personnel of exceptional ability, character, and Concern for dedication. In return, we will provide them good employees working conditions, superior leadership, short and long term compensation, and an opportunity for individual growth and employment security.(9)
(May 2003 – March 2005)
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Vision Statement (proposed)
To be the largest mass online merchandiser on earth.
Mission Statement
Actual
The company motto: “Work Hard, Have Fun, and Make History.” The company’s six core values: customer obsession, ownership, bias for action, frugality, high hiring bar, and innovation.
A little about us…
Headquarters is located in Seattle, Washington. Amazon’s common stock is publicly traded on the NASDAQ under AMZN. Our web-site address is
Where we stand today..
, Inc. is an internet-based company that offers books, music, videos, DVDs, electronics, software, toys, video games, electronic greeting cards, home improvements, online auctions, and a virtual mall called z-shops. Amazon has sites in France, Japan, Germany and the United Kingdom. Domestically, Amazon has experienced tremendous growth since its inception. However, that growth has not come without a cost. As the world economy worsens, Amazon faces pressure from stockholders as well as the entire financial community to realize a profit. Amazon has created a platform and customer base that many companies envy, but can they stay in business long enough to reach profitability.