营销组合outcome 2

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整合营销传播2

第二步：评估需求
需求购买活力及需求共享评估行为目标收入流留住/增加/迁移收入流赢取/增加/迁移收入流赢取/增加/迁移
第三步：创立并传递信息与刺激
品牌知识目标营销工具接触点品牌接触/品牌网络信息/消费刺激产品/价格/分销/传播传递/创造性品牌接触/品牌网络信息/消费刺激产品/价格/分销/传播传递/创造性品牌接触/品牌网络信息/消费刺激产品/价格/分销/传播传递/创造性

新观点

接触：凡是能够将产品品牌类别资讯和任何与市场有关的讯息，传输给消费者或潜在消费者的“过程与经验”
关系利益人：指可以影响企业或被企业影响的个人或团体，如员工、顾客、投资者、供应商、分销渠道成员、媒体，以及有关的特殊利益和活动的团体、政府监管机构等。换句话说，关系利益人就是任何一个与组织的成功失败有利害关系的人。双向沟通：意味着企业和消费者进行一种资讯交换活动，成功的双向沟通需要企业首先了解消费者所拥有的资讯形态及内容，其次消费者能够通过某种管理方式让企业也知道他需要哪一种资讯，最后企业才能对此给予回应。以行为资讯为收集对象的数据库：以前那种主要由市场调查公司而来的推论资料已经被越来越多的现行消费者对产品或服务的选购及使用行为的资讯所取代。
第二阶段：营销传播范围的重新定义

目标： 1、全方位管理品牌与消费者的接触点，为一致的声音而作统一的行为 2、将职员作为营销传播合理的目标，也就是将品牌价值扩展到沿着内部供应链的每一笔交易行为的管理上，将每一位职员都融入到营销进程中来 3、同时也不可忽视同供应商、中间商及其他业务合作伙伴之间的沟通
第三阶段：信息技术的应用

92个营销策略模型

92个营销策略模型营销策略模型是指在制定和实施营销策略时，可以用来指导和辅助决策的理论框架或模型。

下面是92个常见的营销策略模型，供你参考：1. SWOT分析模型。

2. PESTEL分析模型。

3. 五力模型（Porter's Five Forces）。

4. 价值链模型（Value Chain）。

5. STP模型（Segmentation, Targeting, Positioning）。

6. 4P营销组合（Product, Price, Place, Promotion）。

7. 7P营销组合（Product, Price, Place, Promotion, People, Process, Physical Evidence）。

9. 市场定位模型。

10. 市场渗透模型。

11. 市场发展模型。

12. 市场饱和模型。

13. 市场收缩模型。

14. 市场多元化模型。

15. 市场集中模型。

16. 市场扩展模型。

17. 市场占有率模型。

18. 市场份额模型。

20. 市场成熟度模型。

21. 市场创新模型。

22. 市场竞争模型。

23. 市场开发模型。

24. 市场博弈模型。

25. 市场差异化模型。

26. 市场定价模型。

27. 市场营销环境模型。

28. 市场营销策略模型。

29. 市场营销传播模型。

31. 市场营销组织模型。

32. 市场营销效果模型。

33. 市场营销效益模型。

34. 市场营销绩效模型。

35. 市场营销投资回报模型。

36. 市场营销风险模型。

37. 市场营销创新模型。

38. 市场营销合作模型。

39. 市场营销合理化模型。

40. 市场营销策略规划模型。

42. 市场营销目标模型。

43. 市场营销计划模型。

44. 市场营销执行模型。

45. 市场营销监测模型。

46. 市场营销评估模型。

47. 市场营销改进模型。

48. 品牌知名度模型。

49. 品牌形象模型。

50. 品牌忠诚度模型。

51. 品牌认知度模型。

HND市场学outcome2

1Marketing is defined as a process of planning and implementing ideas, products, price and services, promoting and distributing products, in order to meet customers‟demand and make profits.The marketing concept consists of five import parts: production, product, selling, marking and societal marketing. It‟s an outside-in approach, while the product philosophy is an inside-out approach. Although they have something in common—both of them aim at making benefits for the business, their focuses are different.To the marketing concept, organizations must try their best to know well the needs, desires and wants of their customers, for their principle is “customer is god”. What‟more, they should more effectively integrate the marketing mix ,including product, place, promotion and price, than their competitors, so as to make their products and services better and better to satisfy these interests, then by promoting and advertising introduce goods to them, in returns consumers will be attracted to buy their goods to meet the interests of organizations.But product philosophy is most concerned about internal capacity, not customers. The definition of internal capacity is the ability to handle raw materials and the number of products that all permanent assets of the organization produce, which involves in the production in the planned period and in a given technical condition. To improve the internal capacity, produce goods of the highest quality at the lowest cost and make the largest profit is its purpose.2.The marketing mix includes four elements: product, price, promotion and place.The explanation of the product element of the marketing mix: in 1986 the range of products of Landed—a company of wooden toys aimed at the pre-school market, was greatly limited to wooden building bricks and jigsaws. Its products could only be sold to small toys shops. However, as the company developed, its range of products has quickly enlarged. But for its former products, it not on-ly added with dolls‟houses and wooded train sets, but also brought in “Country Cousins” books and a new range of pre-school books. The enrichment and diversity of its range of products made this company bigger and bigger.The explanation of the price element of the marketing mix: a correct pric ing policy, a reasonable price is very import in the market competition. For example, on the early 1990s, Landed was rapidly flourished, and the “Country Cousins”books were sold at a premium. But then in order to occupy the favorable position in the competition, the company had to reduce its high price to a competitive level. Now more and more competitors have attended to this market, so in order that it can ensure continued distribution, the company is setting about reducing the price lower.The explanation of the promotion element of the marketing mix: the promotion has many aspects, such as advertising, sales promotions, personal selling and direct marketing. The promotional team must come up with the best promotion policy. The “Country Cousins”books were not well sold by bookshops, so the company sold them to toy retailers.The explanation of the place element of the marketing mix: Landed met with a big opportunity and challenge—the Welsh language TV channel SC4 introduced an animated program describing an assortment of animal characters collectively known as the …Country Cousins‟.Fortunately, the company won the contract to make a limited range of merchandise featuring the characters, and the popularity of the series, and it gave it a considerable sale. Then the TV proposed a national airing and national launch. In order to continue the patronage, Landed‟s sales team decided to keep the friendly relationship with existing outlets. They concentrated at retailers and middlemen, connected with established clients for personal selling. Now they very value the advertisement among children.3..For a privately owned Sports Club, its elements of the marketing mix refer to the followings: product, price, promotion, place, people, process and physical evidence.First, the product of privately owned Sports Club is its service, which opposes to a common product. Services, unlike physical products, happen "on the spot" and customers like to know what to expect. The privately owned Sports Club offers service to customers, which is essentially intangible and does not result in ownership of anything. The Landed Toy Company products are goods.Second, price, as we know, price is one of the most flexible elements of the marketing mix. It will be affected by consumers, the trade and the competition. For example, if customers feel the price of the Sports Club is lower than others, most of them may choose this club, while the price of Landed Toys Company products changes with the situation they have in the market: set premium price (previous) ------cut the price (now) -----reducing price (future).Third, promotion is what a company say and do concerning products and services in order to persuade customers and markets to try them. The privately owned Sports Club not only uses advertising but communicates with customers to help them have a better understanding of the company. Landed Toys Company Landed did very little advertise at first, but now they use newspaper to promote its products originally.The next is place, which not only includes retail store, online shop but also the movement of goods. If you want to book the ticket of the club, you can buy in the club or online. Landed Toy Company sells its products through a number of intermediates, nowadays it carries out with the idea of mail order selling.Fifth, people are part of the offering service. If the customers are satisfied with your service, it may have a positive effect on the development of your company. Sixth, processes mean caring about the quality, reducing the queuing systems and service delivery to ensure consistency of service. At last, p hysical evidence is the “tangible” part of the service, like the facilities in the club.Different from a Landed company, which distributes its products to its customers,Sports Club always has to get its customers to come to it. Those who come to the sports club are pursuing high quality services, although its price is higher. Therefore, Sports Club usually has relatively affluent target market and local promotions meeting the local demands. In this way, it is principal for a sports club to choose a right location.4.The environment in which an organization exits can affect industry or the individual organizations. An internal environment is the systems of the company, the effectiveness of which to a great degree rests with its culture, including micro and macro environment, competition intermediaries, and suppliers stakeholders. A micro environment is all those factors which lie beyond the organization, and a successful organization is contributed by those in the microenvironment, for example, the company, the distributors, customers, competitors and public, however, the macro environment indicates the lager forces which affect the way in which an organization operates and over which the organization has little or no control. These can be known acronym PEST.With the changing environment, PEST is also changing: first, in the political aspect: as the international communication developing, it is not simply domestic politics which will have influence on marketing strategy. Second, economically, suppliers have become more and more, as a result, competition has become more and more fierce, this will influence costs, prices and demand. Third, changes and trends in the sociocultural environment bring forth significant challenges. People's basic beliefs, attitudes and values are shaped by the society in which they grow up. Forth, developments and breakthroughs in technology give birth to new products and sometimes new industries.Following factors may affect Landed: the declining birth rate, growing demand for more technological toys, increased affluence, growth in competition from larger competitors, growing dominance of larger retailers.For the sake of getting over these risks, altering marketing mix, the company introduced some new products to satisfy different market meets, drew into added value products at higher prices, developed higher profile promotions to compete with rivals, and used sales team to develop good relationship with retailers.。

营销理论—p、c、r、s、v和i营销组合

营销理论—4P、4C、4R、4S、4V和4I营销组合总结：其实不能完全倡导某一种营销组合理念，不同行业不同发展阶段不同区域不同市场下的企业，其应用的营销组合没有最好，只有不合适，所以并非最先进的理念就是最合适的，反之，就西方最先进的营销理念而言，相对滞后的理念反而是相对合适的。

比如制造业，还停留在相对合理的4P，他们其实不直接面对消费者，他们只是被动地接受定单，或有意识地山寨知名或流行的产品；而低端服务业则更多采用4C，强调方便易获取和满意，中端服务业需要4R，强调与市场的交互感知与作用；而互联网企业则需要更多的4S，快速占领市场，而对于巨无霸性的企业，可以用4V理念，因为他们有动力、能力，有实力去架构4V的管理体系；在网络时代，传统的营销经典已经难以适用。

消费者们君临天下，媒体是传统传播时代的帝王，而YOU才是网络传播时代的新君。

2006年，美国《时代》周刊将年度人物给了“YOU”。

YOU是所有坐在电脑前的你我他,既是在虚拟世界里遨游的比特人，也是现实生活中的消费者。

当时，以维基百科、Youtube和Myspace为代表的互联网新事物风生水起,彰显出开放、包容、创新、合作的特性，展现了更为广阔的想象与实践的空间。

高速繁衍扩大的YOU群体，已经在社会和商业领域里展现出无处不在的影响力。

每个人都是嵌在网络上的一个节点，彼此交流互动、分享协作、创新生产。

YOU时代是一个i时代，是一个个人主义价值观流行，人们的自我感受与自我要求高度张扬的时代。

YOU时代也是一个Youth时代，这个时代年轻人的活动量最大、话语权最大、影响力最大。

他们一向好动善变，结合他们获得的更多信息，使得他们拥有更多的资源，也影响着更多拥有资源的人。

最为重要的是，他们成了家庭、工作场所、媒体与流行文化的核心与宠儿，他们借助于互联网与大众媒体，把大众文化塑造得更加年轻化，这种年轻化的大众文化成为一种新的社会范式。

YOU时代也是一个Tou(透)时代，信息渗透与传播更为充分，人们不那么容易被愚弄,消费者要求知情权，公众要求政务公开，在公众中有更多的人成为对许多问题与技术有发言权的业余专家。

HND 市场学 outcome2

1Marketing is defined as a process of planning and implementing ideas, products, price and services, promoting and distributing products, in order to meet customers’demand and make profits.The marketing concept consists of five import parts: production, product, selling, marking and societal marketing. It’s an outside-in approach, while the product philosophy is an inside-out approach. Although they have something in common—both of them aim at making benefits for the business, their focuses are different.To the marketing concept, organizations must try their best to know well the needs, desires and wants of their customers, for their principle is “customer is god”. What’more, they should more effectively integrate the marketing mix ,including product, place, promotion and price, than their competitors, so as to make their products and services better and better to satisfy these interests, then by promoting and advertising introduce goods to them, in returns consumers will be attracted to buy their goods to meet the interests of organizations.But product philosophy is most concerned about internal capacity, not customers. The definition of internal capacity is the ability to handle raw materials and the number of products that all permanent assets of the organization produce, which involves in the production in the planned period and in a given technical condition. To improve the internal capacity, produce goods of the highest quality at the lowest cost and make the largest profit is its purpose.2.The marketing mix includes four elements: product, price, promotion and place.The explanation of the product element of the marketing mix: in 1986 the range of products of Landed—a company of wooden toys aimed at the pre-school market, was greatly limited to wooden building bricks and jigsaws. Its products could only be sold to small toys shops. However, as the company developed, its range of products has quickly enlarged. But for its former products, it not on-ly added with dolls’houses and wooded train sets, but also brought in “Country Cousins” books and a new range of pre-school books. The enrichment and diversity of its range of products made this company bigger and bigger.The explanation of the price element of the marketing mix: a correct pricing policy, a reasonable price is very import in the market competition. For example, on the early 1990s, Landed was rapidly flourished, and the “Country Cousins”books were sold at a premium. But then in order to occupy the favorable position in the competition, the company had to reduce its high price to a competitive level. Now more and more competitors have attended to this market, so in order that it can ensure continued distribution, the company is setting about reducing the price lower.The explanation of the promotion element of the marketing mix: the promotion has many aspects, such as advertising, sales promotions, personal selling and direct marketing. The promotional team must come up with the best promotion policy. The “Country Cousins”books were not well sold by bookshops, so the company sold them to toy retailers.The explanation of the place element of the marketing mix: Landed met with a big opportunity and challenge—the Welsh language TV channel SC4 introduced an animated program describing an assortment of animal characters collectively known as the ‘Country Cousins’.Fortunately, the company won the contract to make a limited range of merchandise featuring the characters, and the popularity of the series, and it gave it a considerable sale. Then the TV proposed a national airing and national launch. In order to continue the patronage, Landed’s sales team decided to keep the friendly relationship with existing outlets. They concentrated at retailers and middlemen, connected with established clients for personal selling. Now they very value the advertisement among children.3..For a privately owned Sports Club, its elements of the marketing mix refer to the followings: product, price, promotion, place, people, process and physical evidence.First, the product of privately owned Sports Club is its service, which opposes to a common product. Services, unlike physical products, happen "on the spot" and customers like to know what to expect. The privately owned Sports Club offers service to customers, which is essentially intangible and does not result in ownership of anything. The Landed Toy Company products are goods.Second, price, as we know, price is one of the most flexible elements of the marketing mix. It will be affected by consumers, the trade and the competition. For example, if customers feel the price of the Sports Club is lower than others, most of them may choose this club, while the price of Landed Toys Company products changes with the situation they have in the market: set premium price (previous) ------cut the price (now) -----reducing price (future).Third, promotion is what a company say and do concerning products and services in order to persuade customers and markets to try them. The privately owned Sports Club not only uses advertising but communicates with customers to help them have a better understanding of the company. Landed Toys Company Landed did very little advertise at first, but now they use newspaper to promote its products originally.The next is place, which not only includes retail store, online shop but also the movement of goods. If you want to book the ticket of the club, you can buy in the club or online. Landed Toy Company sells its products through a number of intermediates, nowadays it carries out with the idea of mail order selling.Fifth, people are part of the offering service. If the customers are satisfied with your service, it may have a positive effect on the development of your company. Sixth, processes mean caring about the quality, reducing the queuing systems and service delivery to ensure consistency of service. At last, p hysical evidence is the “tangible” part of the service, like the facilities in the club.Different from a Landed company, which distributes its products to its customers,Sports Club always has to get its customers to come to it. Those who come to the sports club are pursuing high quality services, although its price is higher. Therefore, Sports Club usually has relatively affluent target market and local promotions meeting the local demands. In this way, it is principal for a sports club to choose a right location.4.The environment in which an organization exits can affect industry or the individual organizations. An internal environment is the systems of the company, the effectiveness of which to a great degree rests with its culture, including micro and macro environment, competition intermediaries, and suppliers stakeholders. A micro environment is all those factors which lie beyond the organization, and a successful organization is contributed by those in the microenvironment, for example, the company, the distributors, customers, competitors and public, however, the macro environment indicates the lager forces which affect the way in which an organization operates and over which the organization has little or no control. These can be known acronym PEST.With the changing environment, PEST is also changing: first, in the political aspect: as the international communication developing, it is not simply domestic politics which will have influence on marketing strategy. Second, economically, suppliers have become more and more, as a result, competition has become more and more fierce, this will influence costs, prices and demand. Third, changes and trends in the sociocultural environment bring forth significant challenges. People's basic beliefs, attitudes and values are shaped by the society in which they grow up. Forth, developments and breakthroughs in technology give birth to new products and sometimes new industries.Following factors may affect Landed: the declining birth rate, growing demand for more technological toys, increased affluence, growth in competition from larger competitors, growing dominance of larger retailers.For the sake of getting over these risks, altering marketing mix, the company introduced some new products to satisfy different market meets, drew into added value products at higher prices, developed higher profile promotions to compete with rivals, and used sales team to develop good relationship with retailers.。

市场营销组合策

要求：营销部门要与研发、技术部门密切合作。营销部门及时把市场客户需要传递给研发部，同时要求企业强调售前和售后服务，特别是产品性能规格介绍、包装承运、安装调试、操作培训甚至维修等技术方面的服务。
定价方面
特点：产业市场上的产品价格比较稳定，价格需求弹性一般不大。
要求：虽然定价策略较少成为决定性因素，但在大批量购买的原材料、零部件营销中，数量折扣和商业折扣也是必要的。
分销方面
特点：产业市场的分销一般为直接渠道或短渠道，销售渠道选择余地较少。近年产业市场分销的发展趋势之一是利用国际互联网，由于网上购买的要约报价很容易，采购方可以接触更多的潜在卖主，从而降低采购成本。要求：为保持渠道稳定，企业更强调交货及时、准确及与分销商建立长期合作关系，开展关系营销，让分销商成为公司的一部分，利益共享，风险共担。
产品方面
特点：产业市场上的产品结构往往较复杂，有较高的技术要求，特别是技术性能好、质量高、功能强的产品常常可赢得绝对的竞争优势。以产品为导向，以设计制造和工艺技术为重点，通常是企业经营战略的一般模式。但是习惯于突出高技术开发，以高水准的产品获取竞争优势，而容易忽视市场分析，对用户需要考虑不够；在产业市场上，用户也可以用自己的设备生产它们所学要的产品，而不一定非得购买；产品包装一般更具保护性质，而不是促销性质；产品通常按规格要求购买等。
市场营销组合策略
市场营销组合（marketing mix)就是指企业为追求目标市场预期的营销水平，综合运用企业可以控制的各种市场营销要素，并对之进行最佳组合，即著名的“4P’s”理论：产品（Product）、价格（Price）、渠道（Place）、促销（Promotion），由于这四个词的英文字头都是P，再加上策略 (Strategy)，所以简称为“4P’s”。市场营销学主要是以“4P’s”理论为核心，许多基本原理和内容多是围绕着这四个营销要素展开的。

HND市场营销报告outcome(可打印修改)

Outcome10 If you need more report of HND, please come to Wonder(App.) to find me.1 Identify three key characteristics of the marketing concept.The first is to fully understand customer's needs and market, and formulate customer-oriented marketing strategy. Firstly, companies should investigate customers and markets, and then process market and customer information. These will determine the customers they want to serve, which means the target market and how they can better serve, which means their value orientation. When a company decides who they serve, it will find the target market by segmenting the market and targeting the level, time and nature of customer demand. Then they differentiated and found their place in the market.The second is to establish a complete market plan to provide customers with better value. We should pay attention to the following four aspects about how to provide better value for customers. First, the company designs products and services, such as product diversity, quality, brand name, packaging, etc., to bring strong brands to customers. In terms of price, companies need to create real value. In terms of promotion, the company can carry out advertising, personnel sales, price promotion and so on. There are many distribution channels and supply chains in the local area.The third is to establish profitable relationships with customers and maintain customer satisfaction. The toy company should establish a good and solid relationship with the selected customers in order to achieve continuous benefits. In managing partnerships, companies should also build strong relationships with their partners.2 Explain and give examples of key factors influencing the micro and macro environment of Day Dream Toys.In the micro environment, the factors that affect the company's customer service usually include the company, competitors, suppliers, customer markets, the public and marketing intermediaries. There are more than 1000 senior managers, financial personnel, purchasing personnel, R&D personnel, accountants, operators and so on. These organic and related combinations together form the internal environment. The whole company should cooperate with the marketing department and take the market as the leading factor. Just as the company has formulated a series of limited wooden toys for preschool education, this is the demand of their target customers. The whole company should understand and create value. For companies, their competitors are the other toymakers. Over the years, they have been always looking for their place. And they finally find their customer market is mainly dominated by kids. And they slowly expands their product portfolio and have the five-to-eight-year-old market.Suppliers play an important role in providing value to value customers. They will provide resources for the company's products and services.Distributors help companies sell their products to customers. This is a very important link. In this case, "daydream" can only be sold through small toy stores, so it has been trying to get large chains to store their goods. After buying their goods in a large department store, it turned out to be profitable and helped them go public.In the macro environment, it may be influenced by the larger factors which include demographic, economic, natural, technological, political, and cultural forces.Technological environment will bring companies both opportunities and challenges. If they fail to follow technological changes, they will let the chances of new products and marketing slip. Under the conditions of the continuous development of new digital technology, Daydream Company should also make corresponding adjustments. It can launch products that are more in line with the technical background to gain the attention of the public and obtain marketing opportunities. At the same time, Daydream can use more advanced digital media technology to promote their products and open the market.Environmental sustainability issues in the past thirty years of steady growth. The natural environment presents three major trends: some shortage of raw materials, pollution levels rise and the government intervention to increase the intensity of natural resource management. For Daydream, it should select green and recyclable materials for the selection of products. It can also cooperate with environmental protection agencies to launch a series of toys which has the images of protecting the earth’s resources, and add the promotional content of environmental protection knowledge to the product promotion. And the price can be priced based on the degree of deficiencies in the resources that the product represents.3 Explain why market research and the information gathered are important to an organisation like Day Dream Toys.Marketing research can be defined as the systematic design, collection, analysis, and reporting of data relevant to a special marketing situation facing an organization. Secondary research is divided into internal method and external method. The internal sources includes average order cost, sale history, distribution outlet, etc. The external sources includes the journals, government websites, libraries, newspapers, etc.Primary research, also known as research using primary sources, is the method which uses the direct data and resources. Primary research can also be further divided into qualitative and quantitative research.Through the market research, the research information can help Day Dream Toys stay in touch with customers’ changing attitudes and purchase patterns and in a timely to adjust to satisfy customers demand. It can assists Day Dream Toys in better understanding market opportunities and determines the feasibility of a particular marketing strategy. It can also help the Day Dream Toys in the development of marketing mixes and match the needs of customers. And it improves Day Dream Toys marketer’s ability to make decision. Market information is the effective way to improve Day Dream Toys benefit, and can also lower the risks.4 Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.The Day Dream Toys through the primary research and secondary research to obtain information, the method of primary research have qualitative and quantitative.Qualitative research concerns the gathering of information which can be interpreted in a number of ways. This type of research does not need a strict design plan before it begins. However, Qualitative research of a study using qualitative research is heavily involved in the process, which gives the researcher a subjective view of the study and its participants. When the Day Dream Toys has just founded, it can using the method of group discussions to collect information about new product development, because this method can produce more information, and usually not statistical-more opinions and individuals’ thought.Quantitative research allows the researcher to measure and analyze data. The relationship between an independent variable is studied in detail. Researcher is more objective about the findings of the research. But, the main disadvantage of quantitative research is the context of study or experiment is ignored. The main research techniques include experimental research and surveys. It can use the method of survey to collect information, preference on different kind of drinks.Day Dream Toys can through the telephone survey to obtain information, because this method is fast, low cost, high response rates, and wide range. Because the information is high value, Day Dream Toys can quickly know customer’s demand for toys, and formulate the corresponding strategy. Besides, Day Dream Toys can also know details by conducting questionnaire online.5 Explain the process of market segmentation and targeting, and the benefits of segmentation and targeting to Day Dream Toys.There are many types of customers and products in the market and the composition of demand, so customers in the market should be grouped according to various standards and methods, such as geography and population preference psychology, in order to provide services. This process is called market segmentation.The marketing department divides these into different groups, chooses the group that can bring them the greatest value, and then designs products and services for this group to meet their wishes and needs. This is the choice of the target market.Firstly, organizations should understand the basis of market segmentation, the similarities and differences of customer needs, and how to make better use of the limited resources of enterprises. Understand that people living in similar geographical location, cultural value and social background inevitably have the same or similar tendencies in some products, but different ages and individuals will bring different needs to everyone. Therefore, if an enterprise wants to stand out, it must make full use of all resources, find the most valuable target market and increase its competitive advantage.Market segmentation can be divided into the following steps. The first step of market segmentation is to select the market scope of products. On this basis, the corresponding market development strategy is formulated. The second step is to list the needs of potential customers. We can list the factors that affect customers' buying behavior and product market from the aspects of population, geography, psychology and so on. Thirdly, organizations should analyze the different needs of potential customers. The company can analyze and evaluate the demand variables of different potential customers by sampling survey method to understand the common needs of customers. The fourth step is to investigate the market and customers according to their own business conditions, and ultimately select valuable markets and formulate relevant effective marketing strategies.For example, by market segmentation, Day Dream Toys found its own market and established it as a pre-school education toy market. Initially, the product range is simple wooden toys, extending to spicy baby and wooden train suits, and then continue to expand to determine their own 5-8 year-old children's market. Because its clear market positioning provides a clear direction for the company's development, and is committed to safe, high-quality toys, in order to maintain a certain turnover, establish a safe, green, high-quality product image, customer satisfaction has been improved, market opportunities have been opened up. It is precisely because of thisclear market positioning that the company concentrates human and material resources to develop the "rural cousin series" and has achieved great success. There are three ways to determine the market target, namely, subdividing attraction, business strength and selecting subdividing market. Whether there are differentiated marketing, differentiated marketing and centralized marketing. Through differentiated marketing and centralized marketing to provide customers with daydream toys. They focus on making bears and other animals for children, making more than 40 different styles and types.Outcome 21 Explain marketing theory in relation to each of the 4Ps. Explain the factorsthat would influence each element of the Marketing Mix(4Ps) for Day Dream Toy Company.Marketing mix means the set of tactical marketing tools-product, price, place, and promotion-that the firm blends to produce the response to wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The main purpose of marketing is to meet the needs of consumers.Products are anything that can be offered to the market to attract attention, acquire, use or consume, possibly meeting needs or needs. It includes objects, services, people, places, organizations and ideas. Product portfolio refers to all products that an organization provides to its customers. In this case the company originally produced a limited range of wooden toys for the market of preschool students. After the series of "Country Relatives" animated dramas aired, daydream toys company launched the series. Daydream toys, the only series of products, have good compatibility, consistency and continuity. Then, this series of products continued to expand to include wooden characters, lovely characters, wooden game houses and landscapes, a series of 30 "country relatives" storybooks and so on. In addition to the Country Cousins series, daydream toys also produce traditional wooden puzzles, wood brakes, wooden blocks and various other wooden toys for the pre-school market. However, the production of "own brand" products may lead to a reduction in demand for daytime dream brand products, so other alternatives to the company's product mix include the introduction of larger toys such as payment rooms, climbing frames and slides. To meet the changing needs of the market, the company launched a series of new pre-school books, such as Dolphin Dolly series, and developed a series of new self-study books.Pricing strategy mainly refers to the combination and application of controllable factors such as basic price, discount price, allowance, payment term, commercial credit, pricing methods and pricing techniques related to pricing. Reasonable pricing helps customers distinguish between products and competitive brands, and guides marketers to evaluate the importance of price to consumers. It is also a combination of product price and quality attributes. Common pricing methods include penetration pricing, competitive pricing, restrictive pricing, cost plus pricing, skimming pricing, etc. For example, the company used price skimming. They gained exclusive rights to produce "country cousins" dolls, so they set higher prices when the products just entered the market. But since then, there has been competition for similar products. In order to maintain sales, the company had to lower its price.Place mainly refers to the combination and application of controllable factors such as channel coverage, commodity circulation links, middlemen, network settings, storage and transportation. At first, the company no longer fantasized that it would not be accepted by any large chain store, but began to play with the idea of mail-order sales. But it didn't succeed. As business continues to expand, daydream acquired a plush doll manufacturer. Distribution channel is one of the four elements of marketing mix. Distribution is a process in which consumers or business users use or consume products or services, using direct or indirect means through intermediaries. There are three types of distribution agencies - wholesalers, retailers and sales agents. Daydream Toys Co., Ltd. works with retailers and toy companies to show products to potential buyers, negotiate prices, and complete sales and after-sales services.Promotion refers to the activity of conveying the advantages of the product and persuading the target customers to buy the product. The main marketing methodsinclude advertising, promotion, public relations, personal sales, direct and digital marketing. For example, daydream company put forward the idea of mail-order sales, through newspaper mail-order sales to a certain extent to promote its safe, green, high-quality brand, which belongs to direct and digital marketing. But it has not achieved good results. So they began to adopt the method of advertising and publicity. The cooperation with rural cousins was based on the popularity of rural cousins animation. They began to cooperate with rural cousins. Animation plays are equivalent to advertising their toys. Salesmen also maintain good relations with their retailers. They will be promoted in time to ensure continued sponsorship.2 Explain the importance of the following in the marketing of services:(a) Process(b) People(c) Physical evidenceProcess means focusing on quality and quality control needed to ensure service consistency. This is a key factor in the marketing mix. Service is different from physical products, and takes place "on the spot". Customers like to know what will happen. Examples include the process of reducing waiting for system and service delivery. So there must be a leader in health and Beauty Spa. Therefore, process is very important in marketing strategy.People play an important role in providing services. Customer satisfaction is intrinsically linked to service providers. Everyone is directly or indirectly involved in the consumption process. For example, health and beauty SPA has stimulated the enthusiasm of employees to meet the needs of customers. If the customer is satisfiedwith your service, it may have a positive impact on the development of your company. For health and beauty SPA, the assistant's attitude may affect the customer. Therefore, people are very important in marketing strategy.Physical evidence is a tangible part of marketing service and can be seen and touched objectively. It resembles the luxurious and comfortable interior decoration of a health salon, including tables, chairs, beds, lamps, containers, tableware, wall materials, uniforms worn by the staff and so on. These gorgeous decorations will bring excellent experience and enjoyment to customers, making them feel that the store has brought them more brand and product value, and they are more willing to establish a good and solid relationship with it.3 Explain how Day Dream Toys might adapt their marketing max in response to three changing market conditions.When conducting market research, it is more convenient to obtain all kinds of information from all over the world and establish customer database. They can use more accurate and effective analysis tools to analyze the data they get. Then, managers will make more accurate decisions, so as to make their own precise target market. At the same time, the company uses the Internet media, which spreads very fast, to promote its products and to put its advertisements on the website through a lot of clicks. We should also use the convenient network for online sales, so as to realize the direct transfer from manufacturers to consumers. Cultural changes also have an impact on the company. So, Day Dream Toys can launch products with local cultural characteristics according to different regional cultures. In terms of promotion, it can add the introduction of the inspirational cultural source and local cultural characteristics of the product, which will be attractive.A country's economic decline means that every citizen will have less disposable capital. At the times of economic recession, daydream toys must reduce their production and change their pricing strategy to lower prices. When the economy is booming, daydream toys should increase production and change their pricing strategy to higher prices.。

市场OUTCOME2

a service is any act or performance that one party can offer to another hat is essentually intangible and does not result in the ownership of anything .have four different categories of services ,a pure tangible good.a tangible good with accompanying services,a major service with accompanying minor goods and service and a pure service.the characterstics of services intangibility,inseparability and variability,perishability.Landel toys company,Toy of a type of product, is intangility , intangility good of 4ps,the 4ps refers to product ,place ,price and promotion.,7PS Product ,price ,place,promotion,people.process physical evidence.The club provides equipment, production consumption is not be separated, when you use the consumer, whenPrice club is a luxury, the price is higher, relative rich crowd is concerned, take pricing, such as do bargaining for customers need massage more expensive discuss, look to whether can accept Toys are normal product, the product is fixed, the price is fixedMore important, the club regional marketing, to attract customers,Toy manufacturers and merchants from there is flexibilityPlace, chosen in the city center and club in dense population and tell the marketing costs Toys can put in suburbs, to the regional requirement is not strongPeople, the club's service personnel need professional training must have the professional knowledge and professional skillToy manufacturers do not need these requirementsThe club Process unified management, providing standardized service, and reduce the industry internal service differentiationAccording to customer needs, the toy market new productsHardware facilities, Physical inside a large equipment treadmill swimming pool light, etcToy don't need these4.business environment is the main body of the traditional market it include the macro environment and micro environment. Marketing the macro environment also called general environment or must environment, refers to the survival and development of all kinds of enterprises by some common space, it is widespread social constraint force constitutes. The macro elements into political, economic, social, and technologyMicrocosmic environment refers to enterprises involved operation environment of body and behavior, is the enterprise survival a nd the development of special space, can also be called direct environment, directly affects the ability of target market service with effective power structure, it involves the subject including suppliers, competitors, distributors and customers. If produce sonic technology, macro environment changes, thus affecting marketing mix changes, enterprise can use new technology research and develop new products or product improvement in the r&d of new products and make a lot of money into r&d project then increased product costs, increased the cost of the product, the product pricing influence that product prices.If the place changed, so will appear hierarchies, appear the rich area, the average area, so with the product of the company can be divided into different class sales, which affect the prices of products, affect different areas the kinds of product, the production cost, etcIf the policy has changed, for example the shape of policy and regulations can not be free tomake toys,toys not made dolls,and toys the color is limited .can not use light the color .then the company must follow the law companies can make the development of animal shaped toys .as long as children on the line like the other toys can be used bright colors ,such as red ,blue..If the environment has changed .for example .the quality of life due to climate change and the people lead to the human brith rate ,circumstances ,companies can choose another way to sale ,this is bundled sales ,if the customer want to buy toys , you can only buy a set of related toys .not buy toy。

(outcome 2要点)

Question 1首先，samir并没有与Fairways公司就购买Matsumoto golf成立合同，假使他想要购买那套高尔夫球具，那么它必须支付£1,500。

这是因为橱窗展示仅仅是一个要约邀请而不是要约。

以下选一个案例来分别区别一下要约与要约邀请的不同：（可以尽量只找课本上的案例就好，另外，引用案例回答问题的时候，应当遵循以下格式：在某某案件当中，原告作了什么，被告作了什么，最后法院判决如何？那么，对于联系到你所回答的这个考题当中的案例有什么相似与借鉴之处？不能只列出案例名称。

）♦Carlill v Carbolic Smokeball Co [1893]♦Harvey v Facey [1893]♦Pharmaceutical Society of Great Britain v Boots Cash Chemists [1953]♦Fisher v Bell [1961]Question 2Susan假使决定要起诉Samir并要求赔偿他的服装费用、乘坐出租车的费用以及精神损失费用的话，那么Susan将不可能获得胜诉。

这是因为Susan与Samir的晚餐约定属于一个社会交往关系(social agreement)而不是合同关系。

合同关系是当双方要约与承诺结合的时候，便成立一种对双方有效的并有约束力的关系。

更因为Susan与Samir的约定不属于合同关系，自然地，Susan就不能从Samir那边得到法律救济(legal remedy)类似Susan与Samir的约定的关系有：♦agreements binding in honour only(授予荣誉称号的约定)♦domestic agreements(家庭协议)♦gambling or wagering agreements（打赌或赌博的合同）♦social agreements(社会交往的承诺)同学们必须从以下任选一个案例来说明以上的这些关系：(引用案例回答问题的时候，应当遵循以下格式：在某某案件当中，原告作了什么，被告作了什么，最后法院判决如何？那么，对于联系到你所回答的这个考题当中的案例有什么相似与借鉴之处？不能只列出案例名称。

营销组合的再组合研究

应的营销组合因素，每个同心圆都可以自由转动以便进行自由组合。任意转动每个同心圆，由四个同心圆圆环组成的每一个扇形
面对应的营销因素就组成了一个新的营销组合，也就是说每一种
合，此外，还有４Ｃ组合、４Ｒ组合和４ｓ组合等多种类型。
１营销组合概述
间。四个来自于不同营销组合的因素通过重新组合在一起后，可
想，对消费者的营销活动带有一定的强迫性，因此可能受到顾客的抵制。４Ｃ组合虽然能够满足消费者的需要，但由于过分关心消费者需求，企业利益和消费者利益不易两全，难以做到互利双赢。４Ｒ组合在考虑竞争对手营销策略的基础上，与顾客形成关联、反应、关系，形成良好关系，实现双赢。但要和顾客结成长期持久的特殊关系，需要企业具有强大的实力，比较困难。４ｓ组合以消费者为导向，要做到使顾客满意，特别是建立对企
中仍可分别按市场观念、消费者为中心的观念和竞争观念来进行运用，或根据实际情况采用某一营销观念来进行操作，以此弥补原有组合孤立使用时的不足。
３新营销组合分析
（１）组合一：渠道、便利、关系和速度。渠道是指产品从
生产者到消费者所经过的路线，由生产企业、各级经销商等组成。便利是指企业的营销活动要给消费者提供方便，便于消费者购买和使用。关系指同顾客建立良好的关系，使顾客固定化的目的。速度则是对顾客的要求要做出快速的反应，缩短顾客服务时
一
起，就形成了由分别来自于四个组合的因素组成的新组合。为便于组合，可以设计一个由五个同心圆组成的组合工具。第一个同

「kfs内容营销组合策略」解读报告

「kfs内容营销组合策略」解读报告「KFS内容营销组合策略」解读报告一、引言在当今信息爆炸的时代，内容营销已成为企业品牌传播的重要手段。

KFS内容营销组合策略作为一种创新性的营销策略，以其独特的优势在众多营销策略中脱颖而出。

本报告将对KFS内容营销组合策略进行深入解读，帮助企业更好地运用这一策略。

二、KFS内容营销组合策略概述KFS内容营销组合策略，即Key（关键）、Feature（特点）和Story（故事）的缩写，是一种以消费者需求为导向，通过精准定位、创意策划和多渠道传播来实现品牌与消费者有效沟通的营销策略。

三、KFS内容营销组合策略的优势1. 精准定位：KFS策略强调对目标受众的深入洞察，通过分析消费者需求和行为特征，制定针对性的内容营销策略，提高营销效果。

2. 创意策划：KFS策略注重创意元素的运用，通过创意性的内容设计，吸引消费者关注，提升品牌形象。

3. 多渠道传播：KFS策略利用多元化的传播渠道，将品牌信息传递给更广泛的受众，提高品牌知名度。

4. 有效沟通：KFS策略强调与消费者的互动与沟通，通过故事化的内容传达品牌价值，建立品牌忠诚度。

四、如何实施KFS内容营销组合策略1. 深入洞察目标受众：通过市场调研、数据分析等方式，了解目标受众的需求、兴趣和消费习惯，为制定针对性的内容营销策略提供依据。

2. 确定核心信息：根据品牌定位和营销目标，明确内容营销的核心信息，确保内容传播的一致性和有效性。

3. 创意策划：结合目标受众的特点，运用创意元素进行内容设计，创造吸引人的故事化内容，提升品牌形象。

4. 多渠道传播：利用多元化的传播渠道，如社交媒体、博客、视频平台等，将内容传递给更广泛的受众，提高品牌知名度。

5. 数据分析与优化：通过数据分析，评估内容营销的效果，根据数据反馈不断优化策略，提高营销效果。

6. 互动与沟通：关注受众反馈，积极与消费者互动，了解消费者需求，为持续改进提供依据。

五、案例分析为更好地说明KFS内容营销组合策略的实施效果，本报告以某快消品牌为例进行案例分析。

组合营销 (3)

组合营销什么是组合营销？组合营销（Integrated Marketing）是一种营销策略，通过多个渠道和多种推广手段的相互作用，以实现营销目标和最大化市场效益。

组合营销强调了不同渠道和推广手段之间的协调和整合，使得整体营销效果大于各个部分的叠加效果。

组合营销的原理组合营销基于一个基本原理：消费者在决策购买之前，会通过不同的渠道和信息源获取相关信息，而不仅仅依赖于一种推广手段。

因此，通过组合不同的渠道和推广手段，可以增加营销的曝光度，提高目标受众的注意力，增加购买意愿和促进销售。

组合营销的原理可以通过以下几个要素来归纳：1.整合性思维：组合营销需要系统性地整合各种推广手段和渠道，使得整体的效果大于各个部分的叠加效果。

2.多渠道传播：组合营销需要利用多个渠道传播营销信息，包括传统媒体、社交媒体、线上线下渠道等，以覆盖更广泛的目标受众。

3.一致的品牌形象：组合营销强调品牌形象的一致性，通过在各个渠道和推广手段中传递一致的信息和价值观，提高品牌认知度和忠诚度。

4.个性化营销：组合营销需要根据不同目标受众的需求和偏好，采用个性化的营销策略和推广手段，以提高目标受众的购买意愿。

组合营销的策略组合营销有多种策略和方法，下面介绍几种常见的组合营销策略：1. 广告和促销活动的组合广告和促销活动是常见的组合营销策略。

通过广告宣传提高品牌知名度和认知度，再结合促销活动来激发购买欲望，以增加销售。

例如，某品牌可以在电视和报纸上投放广告，同时进行限时促销活动，吸引消费者前往实体店购买。

这种组合策略可以通过提高品牌曝光度和刺激购买，实现销售和品牌目标。

2. 线上和线下渠道的组合线上线下渠道的组合是适应互联网发展的组合营销策略。

通过线上渠道如电子商务平台和社交媒体，以及线下渠道如实体店和展会等，组合营销可以扩大营销覆盖，吸引更多消费者。

例如，一家零售商可以在电子商务平台上销售产品，同时在实体店组织活动和体验，以吸引线上线下的消费者，并将线下活动转化为线上销售。

酒类零售店铺的交叉销售与促销组合

酒类零售店铺的交叉销售与促销组合在竞争激烈的酒类市场中，销售策略的成功与否对于零售店铺的生存与发展至关重要。

交叉销售与促销组合是酒类零售店铺中常用的销售手段，通过合理的组合与运用，可以有效提升销售额与客户满意度。

本文将从交叉销售与促销组合两个方面，探讨酒类零售店铺的销售策略。

一、交叉销售的重要性与方法交叉销售是指在销售过程中，将不同种类的产品进行组合销售的策略。

它的重要性在于通过激发消费者的购买欲望，提高销售额的同时还能增加顾客满意度。

酒类零售店铺可以采用以下几种方法进行交叉销售：1. 组合销售：将不同品牌、不同类型的酒类产品组合在一起，以较低的价格进行销售。

例如，将一瓶高端红酒与一瓶优质白酒组合销售，吸引消费者同时购买两种产品。

2. 附加销售：在销售过程中，主动向客户推荐与其购买产品相关的配套产品。

例如，当顾客购买一瓶红酒时，销售人员可以主动推荐一套适合搭配的红酒杯。

3. 交叉搭配：将酒类产品与其他行业的产品进行搭配销售。

例如，与当地知名餐厅合作，推出特色套餐，搭配适合的酒类产品，吸引消费者到店消费。

二、促销组合的策略与实施促销组合是指通过组合多种促销手段，提升销售额与客户忠诚度的策略。

酒类零售店铺可以采用以下几种促销组合的策略：1. 打折促销：通过降低产品价格吸引消费者购买，例如在特定节日或活动期间，对某些热销产品进行折扣销售。

2. 赠品促销：在购买指定产品时，赠送相关的小礼品或样品。

例如，购买一瓶特定酒类产品，赠送一套酒具。

3. 捆绑销售：将多种产品进行捆绑销售，以更低的价格销售。

例如，将一瓶红酒与一瓶白酒捆绑销售，吸引消费者购买。

4. 会员优惠：建立会员制度，为会员提供独家优惠与活动。

通过积分兑换、生日礼品等方式增加客户忠诚度。

5. 促销活动：定期举办促销活动，吸引消费者到店消费。

例如，举办品酒会、酒类知识讲座等活动，提升顾客对产品的认知与兴趣。

在实施促销组合策略时，酒类零售店铺需要注意以下几点：首先，要根据目标客户群体的需求与偏好，选择合适的促销手段。

outcome2翻译

patricia 和ann walter是这个公司的主力军。

这两个人平均拥有公司的股份以及热心于社会责任。

她们养育无家的人，重新利用及她们的工作人员都是他们的邻居。

这个公司的经营状况不亚于那些大的合作公司。

开放式的管理模式和技术是员工和公司的经济来源。

他们的到了很大的成功。

每天都有500多个顾客排队买面包，圆饼和松饼。

咖啡和浓咖啡也有的提供。

这些顾客包括郊区居民学生工作人员以及父母。

这个公司也给当地的饭店和特别的商店提供面包和油酥。

一周的每一天从黎明到黄昏都会有卡车在路上来回运东西。

这个公司最近开发了新的糕点。

客户和出售都在增加在2007年销售额达到了1.5milliom美元。

净利润是180，000美元（比2006年翻了三倍）。

这个公司成功的秘密是它的主人们是天生的烤面包师。

人缘的构成和管理模式很令人担心。

这个公司现在有35个成员。

在接下来的几个月里将要另外雇佣15个员工。

公司誓言就是要为邻居提供工作。

但是因为这些当地的新成员缺少经验和基本的经营和社会技术。

这个公司没有普通的培训和评估员工的方式。

纪律也没有规章。

顾客服务也不严格。

在顾客点菜的时候，员工是一味的忙碌却很少微笑和主动推荐新产品。

拥有者意识到了这些缺点将会给公司带来悲惨的命运当他们想搬到大的商店。

另外，烘烤室的失误是经常的和代价大的，一些原料的加个也在上升像有机面粉。

老板也承认因为这些错误失去了主要的批发商。

质量管理也是一个问题。

今天的蓝莓松饼比昨天有的大有的小。

一些会哟稠密的果酱，一些就只有一点点果酱。

零售商也许会被这种不一致所吸引。

但是饭店和特别的商店是选择者。

另外，这个公司想把批发商提高到去年的两倍或多于两倍，搬进更多的郊区市场。

烘烤室的错误将会阻碍发展。

在接下来的三年内，这个公司将很快的实行一个有雄心的计划。

包括搬到一个大的场地和包装以及货够改造。

另外，公司面临着新的竞争对手的增加。

但是预算的限制使扩张成了一个挑战。

在这段时间内，公司需要持续经营开发和成长。

浅谈营销组合概念

浅谈营销组合概念营销组合是行销理论的核心概念。

营销学家麦卡锡(McCarthy)在1964年提出的4P营销组合–产品、价格、促销及销售渠道¸一直以来广被全球的学术界与营销人员采用¸且历久不衰。

由于市场环境的变化日新月异¸近年来许多业界的学者专家均一致认为¸4P营销组合已不足以因应现代诡谲多变的营销环境¸尤其是服务业营销。

1965年营销学家宝登(Borden)首先提出有别于4P的营销组合¸但并未把他的┌营销组合」予以明确定义¸仅说明订定营销计划时¸所必须涵盖的一些重要元素。

二十二年后¸麦卡锡和皮诺特( Perreault)于1987年进一步将营销组合定义为"营销组合是可掌控的变项¸公司可因市场环境的变化¸予以调整, 达成满足消费者的需求"。

因此¸营销组合概念的定义可解读为: "是营销管理中可调整的一套工具, 用来影响顾客"。

宝登最初的营销组合包含了12项元素:★产品计划★价格★品牌★通路★人员销售★广告★促销★包装★陈列★服务★卖场控制★找出问题与分析事实上¸在此之前¸早有营销学者福瑞(Frey)于1961年主张¸营销变项可区分为两部份。

一是产品提供¸包括: 产品、包装、品牌、价格、服务, 另一是手段与工具¸包括: 销售渠道、人员销售、广告、促销及公关。

另两位学者拉瑟与凯利(Lazer and Kelly)于隔年1962年的论述中则指出¸营销组合应涵盖: 产品、服务、销售渠道与传播组合。

总之¸各家各派的理论不一¸但被全球业界认可并广为采行的则是麦卡锡将宝登12项元素加以整合精简的4P(产品、价格、促销、销售渠道)。

尽管麦卡锡的4P风行业界数十年历久不衰¸却绝非是不可更动的定律。

outcome的用法

outcome的用法一、outcome的概念与定义outcome是一个常用的英语词汇，主要用于描述某个行动或进程的结果或成果。

它可以指任何产生于特定行为、决策或活动中的效果或影响。

在各个领域，无论是商业管理、教育、医疗保健还是科学研究，outcome都被广泛关注和评估。

二、商业领域中的outcome1. 提高营业额在商业领域中，许多企业都追求提高其营业额作为优先目标。

通过市场推广、产品创新和客户服务等手段来增加销售额，以获得更好的outcome。

这不仅能够增加企业收入，还能提升品牌价值和竞争力。

2. 降低成本另一个重要的商业outcome是降低成本。

企业可以通过有效的供应链管理、自动化生产流程和资源优化来实现这一目标。

以此来提高利润率，并确保企业可持续发展。

3. 拓展市场份额拓展市场份额是诸多企业期望实现的outcome之一。

这需要针对不同市场制定相应营销策略，并与其他竞争对手展开激烈竞争。

通过提供更好的产品和服务，企业可以吸引更多的消费者，从而拓展市场份额并增加收益。

三、教育领域中的outcome1. 提高学生成绩在教育领域，学生的学术表现是评估一个教育系统或者课程outcome质量的关键指标之一。

教师们致力于提供高效的教学方法、结构化的课程设计以及个性化辅导，以帮助学生达到更优秀的学术成果。

2. 增强学生技能除了纸面考核成绩外，发展学生各种技能也是教育中重要的outcome。

这包括思维能力、解决问题的能力、沟通协作能力等。

通过设立适当的课程和实践机会，促使学生全面发展和掌握这些必备技能。

3. 促进职业发展教育不仅应该关注学术知识传授，还应该关注将来职业发展方面的outcome。

为此，一些高校提供实习机会、职业咨询和就业指导等服务，并与行业合作建立联系。

这样有助于学生更好地实现职业目标。

四、医疗领域中的outcome1. 提高患者治疗效果在医疗保健领域，提高患者治疗结果是关键的outcome。

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Assessment task 2
Outcome
2
covered
Assessment task instructions
This additional information is to be used in conjunction with the case material provided for Outcome 1 (The Shanghai Trading Company case study.)
The material should be given at least seven days prior to the assessment.
Using the Shanghai Trading Company case study and the notes that follow prepare two pages of A4 notes that will help you to produce a suitable marketing mix for the organisation.
On the day of the assessment you will be given five questions to answ er.
The Shanghai Trading company has now undertaken an appraisal of the options available to the company. This research involved investigating three main geographical areas:
1 USA and Canada
2 Europe
3 Australia
Having collected, analysed and applied set selection criteria to the data the company identified the countries of the EU as its primary target for a new international venture. The company then carried out more specific research into the EU countries and has now identified the female 18–25 year old casual clothing market as the market with the greatest potential for successful growth.
Questions
Using the case material provided and your two pages of A4 notes answ er all the following questions.
You have three hours to complete the questions. Your answ ers should be presented in report format and the final word count should be approximately 1,200–1,500 words. (This word count is intended as a guide only.)
The Shanghai Trading Company has now decided to enter the European clothing market producing a range of garments for the female 18–25 casual clothing market.
You are asked to consider the following:。