微软收购诺基亚案例分析

N+M How to become successful
Outstanding new product di源自文库ferentiation
Break the routine
Launch new products with the fastest speed
Promote the application development
Industry Magnates: An industry leader.
Launch: set up or found.
Background-Microsoft
Microsoft Corporation is an American-based multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices.
Microsoft to buy Nokia's mobile phone unit
Vocabulary
Dominate: be larger in number, quantity, power, status or importance. Ubiquity: being everywhere. Correspondence: communication by the exchange of letters. Organic combine: Complement each other, to get better results.
Vocabulary
Vice president: an executive officer ranking immediately below a president. Alliance: a connection based on kinship or marriage or common interest.
Question
The present situation of the smart phone industry
computermaker operating system platform
Android IOS
application software developer
Symbian Wp7
The loss of sensitive to new technology
The lack of response to user’s needs change The lack of energy in the new market forms Missed the best opportunity to buy and sell. The most important of all, "the company still make money" It made Nokia in blind
N+M made an alliance —Industry Magnates appreciate each other
Microsoft's software Nokia's hardware research and development ability development capabilities complementary advantages Microsoft’s developer base Nokia's channel
Question
"A leader in the market often can only meet the needs of existing customers, while ignoring the generation of new markets ". What have Nokia missed?
Background-Nokia
Nokia company established in 1865, after experiencing a development for a half-a-century, it become the equipments supplier of the biggest communication in the world. Nokia is leading in the world that moves correspondence. With borrow experienced, innovation, customer friendly and dependable solution, Nokia has become the leading supplier of mobile phone, and one of the leading suppliers of IP network. Pass ambulation and Internet of organic combine, Nokia not only creates more business opportunities for business enterprise, but also makes people's daily life more abundant colorful.
Originally founded to develop and sell BASIC interpreters for the Altair 8800, Microsoft rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems. Its products have all achieved near-ubiquity in the desktop computer market.
N+M How to become successful?
The smart phone wars —Nokia： out-dated Leader
"A leader in the market often can only meet the needs of existing customers, while ignoring the generation of new markets ". What have Nokia missed? Strategic: choose wrong operating system
software system developers
UE (User Experience)
Combine smart era with internet era
hardware
software
Internet service
Integrated terminal
News
Microsoft will acquire Nokia's devices and services unit by $7.2 billion and license the company's mapping services. As part of the deal, Stephen Elop will step down as Nokia chief executive to become the executive vice president of the devices and services division. Meanwhile, the leaders of these two companies hope that through this acquisition combine the window phone system of Microsoft with the brand influence of Nokia gives Microsoft a new shot at becoming the clear number three player in the mobile device operating systems war. The deal, which is expected to close in the first quarter of 2014, is still subject to shareholder and regulatory approval. When the deal closes, approximately 32,000 Nokia employees will transfer to Microsoft, including 4,700 in Finland and 18,300 involved in manufacturing.
Adjust product distribution pattern