【商务英语写作】5th week bad news message
TheBadNews坏消息英语短文阅读菁华
The Bad News坏消息英语短文阅读菁华The Bad News坏消息David and Melissa had been a happily married couple for six years. They lived a comfortably modest life in a small apartment and had been saving up for years in preparation for the next giant step in their life: a baby. However, after repeatedly trying to get pregnant for a whole year, they consulted a doctor and received devastating news. Melissa would be unable to conceive a child for the rest of her life.戴维和梅丽莎这六年来一直是个幸福的已婚夫妇。
他们温和舒适的住在一个小公寓里,并努力攒钱,为他们人生中的下一步准备了很多年就是一个婴儿。
然而,一整年里,他们反复尝试着怀孕都没有成功,于是便去咨询了医生,然而收到了一个毁灭性的消息,梅丽莎她这医生都不可能会怀上孩子。
The bad news struck Melissa terribly hard. Seeing his wife in such a distraught and depressed state broke David's heart. "Don't worry," he told her. "I'm going to make you the happiest woman in the planet, even if it's just the two of us." He then went to the bank, took out all their savings that had been held for the baby, and set out to do whatever he could to cheer his wife up.这个坏消息击垮了梅丽莎,戴维看到妻子现在这种非常低迷的状态,仿佛打碎了她的心一般。
英语作文坏消息信
英语作文坏消息信Title: Delivering Bad News: Writing a Negative Message。
When it comes to communication, delivering bad news is never easy. Whether it's informing someone of adisappointing outcome, conveying negative feedback, or addressing a problematic situation, the manner in which the message is delivered can significantly impact how it is received. In this essay, we will explore the art of writing a negative message in English, focusing on strategies to convey the news effectively while maintaining professionalism and empathy.First and foremost, it's essential to be clear and concise when delivering bad news. Ambiguity or vague language can lead to confusion or misinterpretation, ultimately exacerbating the situation. Therefore, the message should be direct and to the point, without unnecessary embellishments or euphemisms. For example, instead of saying, "We regret to inform you that yourapplication was not successful," it's better to state, "We regret to inform you that your application has been denied."Additionally, it's crucial to provide a rationale or explanation for the bad news whenever possible. This helps the recipient understand the decision-making process and provides them with closure. However, the explanation should be presented tactfully and without placing blame or causing offense. For instance, instead of blaming external factors for a project's failure, one could focus on internal challenges and lessons learned for improvement.Furthermore, empathy plays a significant role in delivering bad news. Acknowledging the recipient's feelings and expressing genuine concern can soften the blow and demonstrate respect for their emotions. Phrases such as "We understand this may be disappointing for you" or "We recognize the effort you put into this endeavor" show empathy while delivering the message respectfully.Moreover, offering alternatives or solutions, ifapplicable, can mitigate the impact of bad news and provide a sense of hope or direction. For example, if a job application is rejected, offering constructive feedback or suggesting other opportunities within the company can turn the negative experience into a potential positive outcome.It's also essential to choose the appropriate mediumfor delivering bad news. While face-to-face communication is often preferred for sensitive matters, it may not always be feasible, especially in today's digital age. In such cases, written communication via email or letter allows for careful crafting of the message and provides the recipient with time to process the information before responding.However, regardless of the medium used, it's crucial to follow up after delivering bad news. This demonstrates accountability and a willingness to address any concerns or questions the recipient may have. Following up also allows for further clarification or discussion, which can help alleviate any lingering doubts or dissatisfaction.In conclusion, delivering bad news is an inevitablepart of communication, but it can be done effectively with careful consideration of language, empathy, and follow-up. By being clear, providing explanations, showing empathy, offering alternatives, choosing the right medium, and following up, one can deliver negative messagesrespectfully and professionally in English. Remember, while the news itself may be negative, the manner in which it is delivered can make all the difference in how it is received.。
坏消息的英文作文
坏消息的英文作文英文:Bad news is always difficult to deliver. It can be anything from a job loss to a death in the family. No matter what the news is, it is important to be honest and compassionate when delivering it.One way to deliver bad news is to start with something positive. For example, if you need to tell someone they didn't get the job they applied for, you could start by saying something like, "We were very impressed with your resume and your interview, but unfortunately we have decided to go with another candidate."Another important thing to remember is to be clear and concise. Don't beat around the bush or try to sugarcoat the news. It is better to be direct and to the point.It is also important to be prepared for the person'sreaction. They may be upset, angry, or even in shock. Be ready to listen to their feelings and offer support.In some cases, it may be necessary to deliver bad news in writing. This can be done through a letter or email. Again, it is important to be clear and compassionate in the message.Overall, delivering bad news is never easy, but it can be done in a way that shows empathy and respect for the person receiving the news.中文:坏消息总是很难传达的。
国际商务英语函电范文
国际商务英语函电范文在国际中,通用的商务英语信函我们来了解一下吧。
下面是给大家整理的国际商务英语函电范文,供大家参阅!国际商务英语函电范文:介绍信实例之一:Dear Mr. / Ms.,This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr. Jones and will always be happy to reciprocate.Yours faithfully尊敬的先生/小姐,现向您推荐我们的市场专家弗兰克;琼斯先生。
他将因公务在四月15日到四月中旬期间停留伦敦。
我们将非常感谢您向琼斯先生提供的任何帮助,并非常高兴施以回报。
您诚挚的实例之二:Dear Mr. / Ms,We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending threeweeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully尊敬的先生/小姐,我们非常高兴向您介绍我们纺织部的进口经理王有先生。
坏消息的英语作文模板
坏消息的英语作文模板Title: Dealing with Bad News: A Framework for Coping and Growth。
Introduction:In our lives, we often encounter moments when we receive bad news. Whether it's personal setbacks, global crises, or unexpected events, learning how to cope with such news is essential for our well-being and resilience. In this essay, we will explore a framework for dealing with bad news effectively and turning it into an opportunity for personal growth.Acknowledgment and Acceptance:The first step in dealing with bad news is to acknowledge and accept it. Denial or avoidance only prolongs the distress and prevents us from moving forward. By facing the reality of the situation, we empowerourselves to begin the process of coping and finding solutions.Emotional Response:It's natural to experience a range of emotions when confronted with bad news. These emotions may include sadness, anger, fear, or frustration. Instead of suppressing these feelings, it's important to acknowledge and express them in healthy ways. Whether through journaling, talking to a trusted friend, or seeking professional help, processing our emotions allows us to regain a sense of control and clarity.Seeking Support:During challenging times, it's crucial to lean on our support networks. Family, friends, and community resources can provide invaluable emotional support, practical assistance, and perspective. By reaching out and sharing our burdens, we not only lighten the load but also strengthen our connections with others.Finding Meaning and Perspective:While bad news may initially seem overwhelming, it can also offer opportunities for growth and reflection. By reframing the situation and searching for meaning, we can discover valuable lessons and insights. Perspective-taking helps us see beyond the immediate adversity and envision a path forward with renewed purpose and resilience.Taking Action:After processing our emotions and gaining perspective, it's time to take action. This may involve making practical plans, seeking solutions, or advocating for change. By focusing on what we can control and taking proactive steps, we regain a sense of agency and empowerment in the face of adversity.Self-Care and Resilience Building:Dealing with bad news can be physically, emotionally,and mentally draining. Therefore, prioritizing self-care is essential for maintaining resilience and well-being. This includes practicing self-compassion, engaging in activities that bring joy and relaxation, and nurturing our physical health through exercise, nutrition, and adequate rest.Learning and Growth:Every experience, including encountering bad news, presents an opportunity for learning and growth. By reflecting on our responses, identifying strengths and areas for improvement, and adapting our coping strategies, we cultivate resilience and inner strength. Embracing a growth mindset allows us to turn adversity into an opportunity for personal development and transformation.Conclusion:In conclusion, dealing with bad news is an inevitable part of life, but it's how we respond to it that ultimately defines our resilience and growth. By acknowledging and accepting the reality of the situation, processing ouremotions, seeking support, finding meaning, taking action, prioritizing self-care, and embracing learning and growth, we can navigate through challenging times with courage, strength, and optimism. Remember, even in the darkest moments, there is always the potential for light and renewal.。
商业文书--坏消息写作教程
商务英语新闻
Forty percent of the world's population lacks access to flush toilets, and more than a billion people defecate into the open. That's not only revolting but also tragic. UNICEF estimates that at least 1.2 million children under age five die of diarrhea each year, and contact with human feces is the main cause. Access to toilets could go a long way to preventing these deaths. To jump-start the effort, the foundation is ponying up $42 million in grants aimed at improving the "capture and storage of waste." It will also work with local communities to end open defecation and boost access to "sanitation solutions." The foundation is working to develop waterless toilets that do not rely on sewer connections - and which might turn human waste into fertilizer, fuel, or even safe drinking water.
英语u5t2报纸作文
英语u5t2报纸作文英文回答:Paragraph 1:In today's rapidly evolving digital landscape, the role of newspapers in society has become increasingly complex and multifaceted. While some argue that the advent of the internet has rendered print newspapers obsolete, others contend that they continue to play a vital role in a healthy and informed democracy. In this essay, I will explore the multifaceted nature of newspapers in thedigital age, examining both the challenges andopportunities they face in fulfilling their essential societal functions.Paragraph 2:One of the primary challenges facing newspapers in the digital age is the decline in readership. As more and morepeople turn to online news sources for their daily dose of information, print newspapers have experienced a steady decline in both circulation and advertising revenue. This has led to the closure of numerous newspapers, particularly in smaller communities, and has raised concerns about the future of local journalism.Paragraph 3:Despite these challenges, newspapers continue to offer several unique advantages that online news sources cannot match. Firstly, newspapers provide a tangible and trusted source of information. In an era of fake news and misinformation, the credibility and authority of established newspapers remain invaluable. Secondly, newspapers offer a more in-depth and nuanced analysis of current events than many online news sources. This depth of coverage is essential for promoting informed decision-making and holding those in power accountable.Paragraph 4:Furthermore, newspapers play a crucial role in local communities. Local newspapers provide coverage of local events and issues that are often overlooked by national news outlets. This coverage is essential for fostering a sense of community and ensuring that local governments are held accountable. In addition, newspapers often serve as a platform for public discourse and debate, facilitating the exchange of ideas and perspectives within the community.Paragraph 5:In order to adapt to the challenges of the digital age, newspapers have made significant efforts to expand their online presence. Many newspapers now offer digital subscriptions and mobile apps, providing readers with convenient access to their content. Additionally, some newspapers have successfully transitioned to a digital-only format, focusing on providing high-quality journalism through online platforms.Paragraph 6:While the transition to digital has brought about new challenges for newspapers, it has also created new opportunities. For example, online newspapers can reach a global audience, transcending the geographic limitations of print distribution. Additionally, digital platforms allow for greater interactivity and personalization, enabling readers to customize their news experience and engage with journalists and other readers.Paragraph 7:In conclusion, the role of newspapers in the digital age is complex and multifaceted. While they face challenges such as declining readership and increased competition from online news sources, newspapers continue to offer unique advantages such as credibility, in-depth analysis, andlocal coverage. By adapting to the digital landscape and embracing new technologies, newspapers can continue to play a vital role in society, informing the public, holding those in power accountable, and fostering civic engagement.中文回答:段落 1:在当今快速发展的数字环境中,报纸在社会中的作用变得愈发复杂且多方面。
bad news letter v1 (HW)
LuckyOnes Bank20 Island East RoadHong Kong15 March 2010Mr. John Poon & Ms. Mary Poon16 Kings Garden RoadKowloon TongDear Mr. and Ms. Poon:Thank you for your recent credit application to finance your weekend home. It is our pleasure to serve you in the past ten years and we look forward to being your banker as you move forward.As you understand, we strive to provide quality banking services for our customers by adhering to a prudent and consistent credit policy. To safeguard the interests of our consumers, we further credit to customers with debt obligations below 33% of their gross income and with a sound repayment history. Our record shows that as of today your debt obligations amount to 55% of your gross income. We have thoroughly considered your situation. Regretfully, we are unable to serve your credit needs at the moment. You are welcome to provide us with additional relevant information other than that in the credit application form you sent us last week. When your situation changes, we would be happy to reconsider your application.Meanwhile, our credit officer will get in touch with you concerning the possibility of serving you through a loan restructure program or through bringing in an alternative loan provider. Please contact me at 2602 6100 during office hours should there be any enquiries. We wish you every success with your new weekend home!Thank you.Sincerely Yours,Leung Wai TingCredit Manager, LuckyOnes Bank。
【商务英语写作】4th week good news message-new
Dear Sirs Can you supply pelleted or granular activated carbon suitable for vapor phase application? We are developing an odor control unit to remove unpleasant odors venting from gravity sewer manholes. We need a chemically treated activated carbon specially designed for use in odor control application. We particularly want to know the following specifications: • Total surface area • Apparent density • Particle density • Mesh size If your product can meet our requirements and your price is competitive, we will place regular orders with you. (a lure for potential business) Yours truly
• For an information pack, please contact: Rosemary Brown • waterside industrial park • Phone (11) 800 8866 • Fax (11) 323 6644
Labor costs compared with other areas?
Who would qualify?
商务英语writing
letter of resignationDear Mr HardcastleThis is to let you know that I wish to resign from my job at Ajax.Before the takeover by zenith I enjoyed working at Ajax, But now the pressure is too great.I have worked for Ajax for 15 years, where I enjoyed my work despite my heavy workload. I felt I had a lot of freedom in the way she organized my time, as there was a system of flextime in the company. Despite having two young children, I thought I had a pleasant lifestyle.However,The long hours and the increased number of tasks and deadlines are very stressful.My normal notice period is three months, but I would like to leave the company on Friday as I cannot continue working in the present conditions.Thus, I decideto quit. Please consider it and make arrangement.I would also like to take this opportunity to wish both you and the company every good fortune in the future and to also thank you for the wonderful time I have had working with you.Yours sincerelyBea Kouradletter of notificationI` d like to tell you that you can come to work for us.Thank you for your letter of yesterday inviting me to come for an interview on Friday afternoon , 5th July , at 2:30. I shall be happy to be there as requested and will bring my diploma and other papers with me.letters of thanksDear Ms WangI ’ m writing to thank you for helping to make our conference so successful.Your staff were very friendly and helpful.The conference rooms were well equipped and every thing worked perfectly. Please send my special thanks to the staff in your restaurants: the food was excellent and was served quickly.(As you know, this was very important at Lund time, as we only had a 45-minute break.) Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organising in two years ’ time.Yours sincerelyletters of complaintDear Mr RobinsonI ’ mwriting to complain about the facilities and the service during our recent conference.We organised a successful conference at the Plaza two years ago, but this time we were very disappointed.The most serious problem was the interpreters from the agency recommended by you.They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings.Considering these difficulties, I suggest a 20 percent reduction in the bill for the conference.I look forward to receiving your comments.Yours sincerelyletter of invitationDear sirI am writing to invite you to attend this year's conference. It will be held on July 5th Saturday morning. The chief executive, senior managers at head office and about fifty managers from its overseas subsidiaries and sales offices will attend. The purpose of the conference is to allow managers to get to know each other and become a stronger international team and to thank managers for their hard work and to discuss how the company can improve its products and services.We will hold a meeting in Hotel Colossus, Las Vegas, USA. It is a 5-star hotel and thearchitecture is Greek style. It has large rooms with spacious balconies and outstandingconference facilities. Most of all, it is very easy to access from international airport.If you feel free, please let me know your decision as soon as possible. And I sincerely hope thatyou can come and attend this meeting.I look forward to meeting you soon.Yours sincerely GraceDear sirI am writing to you as the producer of the exciting new EBA business news program and we would like to invite you for an interview for our next program to be broadcast in midDecember.The EBA business news program is a newly opened 30 minute English radio program aimed at working people.It is broadcast at 7:00a.m.. Three times a week.The program includesmany interesting topics such as business update, investment advice, economic reports and interviews with business people.we would like you to talk about your business experience in the interview, such as the mistakesyou had made and how to avoid them.We are positive that your advice will be of great help to those who are seeking success in the business world.If you feel free, please let me know your decision as soon as possible. And I sincerely hope thatyou can come.I look forward to meeting you soon.UNIT B RevisionUnit 5As leader of the stress management team, write a memo to GVM ’ s Managing Director outlining your recommendations for stress management in the company in both the short and long term.Model answerDear Mr HardcastleThis is to let you know that I wish to resign from my job at Ajax.Before the takeover by zenith I enjoyed working at Ajax, But now the pressure is too great.The long hours and the increased number of tasks and deadlines are very stressful.My normal notice period is three months, but I would like to leave the company on Friday as I cannot continue working in the present conditions.Yours sincerelyBea KouradDear Mr. John Hardcastle, I am writing to formally notify you that I am resigning from my position as personal assistant to the head of Ajax. My last day of employment will be on Friday, December 10, I will be the responsibilities under the terms of my employment contract.I have worked for Ajax for 15 years, where I enjoyed my work despite my heavy workload. I feltI had a lot of freedom in the way she organized my time, as there was a system of flextime in the company. Despite having two young children, I thought I had a pleasant lifestyle.However, Ajax was taken over by Zenith. I feel you are a workaholic. You gave out orders and expected us to work twice as hard as before for 12 hours a day. The deadlines became impossible. There was never enough time to finish things. I went to see a stress counsellor, who advised me to leave the company. I feel there are increased number of tasks and deadlines, which rather stressful and depressing. Thus, I decide to quit. Please consider it and make arrangement.I would also like to take this opportunity to wish both you and the company every good fortune in the future and to also thank you for the wonderful time I have had working with you. Yours sincerely, Bea Konrad Personal AssistantUnit6As Chief Executive of VMI write an e-mail inviting the overseas sales managers to attend this year’s conference. Inform them of the dates, the purpose of the conference and the details of the location.A)Model answerDear Ms WangI ’m writing to thank you for helping to make our conference so successful.Your staff were very friendly and helpful.The conference rooms were well equipped and every thing worked perfectly. Please send my special thanks to the staff in your restaurants: the food was excellent and was served quickly.(As you know, this was very important at Lund time, as we only had a 45-minutebreak.) Thank you again for all your help. We will certainly use the Plaza for a similarconference that we are organising in two years ’time.Yours sincerelyB) Model answerDear Mr RobinsonI ’m writing to complain about the facilities and the service during our recent conference.We organised a successful conference at the Plaza two years ago, but this time we were very disappointed.The most serious problem was the interpreters from the agency recommended by you.They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings.Considering these difficulties, I suggest a 20 percent reduction in the bill for the conference.I look forward to receiving your comments.Yours sincerelyTo: Chief Executive , VMI Cc: All Sales Manager Subject: This year's conference Hey there everyone , I am writing to invite you to attend this year's conference. It will be held in July. Wewill be arriving in the evening of the Friday (July 15) and leaving in the morning of theMonday (July 18).The Hotel we have chosen for this year's conference is the Hotel Colossus which is located in Las Vegas, USA. It's a 5-star hotel with magnificent architecture in the Greek style that is easy access from airport. It has outstanding conference facilities and seminar rooms that would be good for our conference. Also , the huge rooms with spacious balconies in the hotel are comfortable to stay at. Plus, there's a price-included tour and free-to-use car service that means we can go out and explore the city outside the main conference programme.There are three aims of the conference. First , to allow managers to get to know each other and become a stronger international team. Secondly , to thank managers for their hard work. Thirdly,to discuss how the company can improve its products and services.I am sure it would be a successful conference . See you there in July !stevenUNIT C RevisionUnit 8As the producer of the new EBA business news program, write a letter to a famous businessperson asking him/her for an interview. At the start of the letter you should introduce yourself and give brief details of the program and its aims.Model answerndOur forecast for year 2 was 1.7 million units, but we only sold 1.35 million.The weather duringthe summer was good but there were production difficulties and we could not satisfy thedemand for Quench.4th paragraphThe sales department has not been responsible for the difficulties.If we want to increase sales in the future, we must avoid production problems at our factory and make sure that the delivery drivers do not go on strike again.DearI ’m writing to you as the producer of the exciting new EBA business news programme.First of all, please allow me to express my heartfelt invitation to you.I am looking forward to your reply.Dear sirI am writing to you as the producer of the exciting new EBA business news program and we would like to invite you for an interview for our next program to be broadcast in mid December.The EBA business news program is a newly opened 30 minute English radio program aimed at working people.It is broadcast throughout Europe at 7:00a.m. Three times a week.The program includes many interesting topics such as business update, investment advice, economic reports and interviews with business people.As a high profile figure in the industry, your experience and opinions will be highly valued in the field.Therefore, we would like you to talk about your business experience in the interview, such as the mistakes you had made and how to avoid them.We are positive that your advice will be of great help to those who are seeking success in the business world.We hope that this invitation is of interest to you and look forward to hearing from you.Dear sir I am writing to invite you to attend this year's conference. It will be held on July 5th Saturday morning. The chief executive, senior managers at head office and about fifty managers from its overseas subsidiaries and sales offices will attend. The purpose of the conference is to allow managers to get to know each other and become a stronger international team and to thank managers for their hard work and to discuss how the company can improve its products and services. We will hold a meeting in Hotel Colossus, Las Vegas, USA. It is a 5-star hotel and the architecture is Greek style. It has large rooms with spacious balconies and outstanding conference facilities. And seminar rooms are available at extra cost. Most of all, it is very easy to access from international airport.If you feel free, please let me know your decision as soon as possible. And I sincerely hope thatyou can come and attend this meeting.I am looking forward to meeting you soon.Yours sincerely Grace1.the importance of having both permanent employees and temporary employees in a companyIt is extremely important for a company have many permanent employees. so far, most companies are faced with a common problem that feeling hard to find permanent employees. the number of employees are extremely important to the company.If you have permanent employees ,they were able to keep stability of business and it's good for building up company culture.Hiring permanent staff is an effective approach to train the innovative talents. If a company have many permanent employees. This mean that the company is very strength.And for temporary employees. first,It's easy to find temporary employees.And temporary employees on a salary less than permanent employees. second, companies can find the talented person in the crowd.So, temporary employees is also important to the company.2.how to ensure that a new product can meet the customers needIf our company have new product.first,I think we should keep personal contact with our customers.We need to obtain suggestions from customers, which can help us to adjust the products to suit the changing needs of customers. second, diversification meets the expectation for a customer to choose. Customers prefer to have more than one choice of products so that they will be able to compare and choose. third, since this is a new product, we need to assess the customer satisfaction and purchase behaviors, which is the foundation of product design and packaging style. of course, we also need to conduct studies of pricing, distribution and promotion activities.So, market research is the key to the success of a new product.Lots of research need to becarried out before launching a new product.。
《商务英语写作》课件Lecture 7 Bad News Letter
3. Approach for Bad News
The approach with bad news letter tends to be indirect,
and includes elements which help to lessen the impact. “Buffer statement” 1. We start with something positive or at least neutral. 2. It is generally followed by an explanation and background
(3) Within the company, it may be some unpleasant news
The message of all the refusal letters is simply “NO”.
2. How to say “NO”
An indirect “NO” is less shocking on the recipient.
Useful Expression for Rejection
1. I am sorry that we are unable to… 2. I am sorry that I can’t accommodate you in this matter
and I hope you will understand 3. I can’t, however, … as you have requested, because… 4. After much consideration, we have decided… 5. Unfortunately, it is not possible to.. Because…
Revising bad news message
Revising bad-news message to customersPoorly composed negative messageDear Client:A change is needed so that Travel Globe can continue to make a profit. Effective the first of next month, you’ll need to pay the cost of overnight delivery if you want tickets sent to you overnight.If your business has an account with Airborne, FedEx, or United Parcel Service, you may want to give us your account number so that deliveries can be billed directly to you. You’ll write fewer checks and, depending on the vo lume of overnight mail you send, may even be able to get a discount.Let us know whether you’d like to pay us for deliveries, be billed directly, come in to pick your tickets up, or just have them sent to you by first-class mail.As you may know, airlines have reduced the commissions they pay travel agents on tickets. We can no longer afford the cost –over $300 a month –of sending your tickets by overnight delivery. As a result, each service must pay for itself. The alternative would be to charge a fee for each transaction, and that doesn’t seem fair to customers who do pick up their tickets or for whom regular mail is fast enough.Sincerely,Chris Conrad, PresidentTravel GlobalRevised version of a negative messageProviding the best service has been an important part of our commitment to customers, and our steady improvement over the past few years is the result of your continued support.However, Airlines’ recent decision to reduce the commissions they pay travel agents on tickets affects our efforts to maintain a high standard of service, especially the service of overnight delivery. Effective the first of next month, overnight delivery service will be charged if you want tickets sent to you overnight. The policy of extra charge, however, does not apply to the customers who would like to either pick up their tickets or use regular mail.●To ensure the efficiency of our service, you may consider doing thefollowing things;●Give us your account number if your business has an account withAirborne, FedEx, or United Parcel Service. With the deliveries billeddirectly to you, you ‘ll write fewer checks.Enjoy a discount on your overnight delivery if the volume of mail is large.Please kindly let us know whether you’d like to come in to pick ticket s up, just have them sent to you by first-class mail or be billed directly for overnight delivery.Your continuous support is highly appreciated and we are looking forward to serving you.。
Bad news messages
Bad news messages:1.Planning a Memo:Bad News About Polyester at Coca-Cola Polyester went out of style in the 1980s, when no fashionable person would consider the synthetic material. Now polyester is making a comeback in both fashion and food, and the product development department at Coca-Cola wants to use it in the company's plastic drink containers.To support this proposal, they've presented stacks of material from the chemical companies that produce polyester, such as Amoco, Dow, and Shell. These experts insist that mixing some of their new-generation polyester (polyethylene naphthalate or PEN) into the current plastic used for drink containers (polyethylene terephthalate or PET) will create a harder plastic that will eliminate carbonation loss and solve heat-sensitivity problems. They also say that the resulting material will appeal to consumers because it's clear, lightweight, resealable, and recyclable.But as a marketing assistant, you've now helped conduct research among a major market segment for soft drinks: young adults. Of all the container materials proposed in the market survey of 1,000 young adults, aluminum ranked highest, with 84 percent of them preferring it. They said they like the feel of the aluminum cans (plastic feels slippery and is harder to hold) and believe that aluminum keeps drinks colder. They also believe that aluminum keeps the carbonation longer, creating a “mouth buzz," whereas plastic lets the fizz out. And finally, they think that aluminum cans look “cool" and that plastic containers look “dorky." They're not likely to buy your drinks in the proposed new containers.Your research team came up with some suggestions for improving plastic's image among young adults. One approach would be an ad campaign showing “cool young peopl e”drinking from plastic bottles. Another would be ads showing that new technology is helping the plastic containers to hold in the “fizz.”Meanwhile, Shell Chemical's director of polyester research and development, David Richardson, is pushing your company to use the new polyester. “In a few years,” he says, “I'll be able to fix you a nice meal, and everything in it will come out of a polyester container.” Richard Marion, an executive at Amoco Corporation's Amoco C hemical Company, suggests that “plastic is less deadly than glass when you throw it at a soccer match”, so Coca-Cola would be doing the world a good turn, as well.Your task: You need to report the market research findings to your boss, Tom Ruffenbach, director of marketing at Coca-Cola, in a form he can pass along to other departments during meetings on the proposed conversion to polyester containers. Before you start writing, answer the following questions to help you organize your thinking.a.The best format for conveying the information will be1.Notes you've made from the study results, organized in neat outline form2.An informal e-mail that alerts your boss to the problem uncovered by the study3. A formal letter using subheadings to detail the bad news, point by point4. A memo that summarizes the bad news from the market study and includes suggestionsfor overcoming this consumer resistanceing the direct approach, a good opening sentence for your message would be1."Tom, we've got a problem."2."We can't use plastic containers for our soft drinks."3."While the proposals for the new polyester are convincing and based on scientific data,our market research has uncovered a potential problem with youthful consumers."4."I think you should consider the results of our market study before you proceed."c.Explain why you chose your answer for question number b. Then explain why you did notchoose each of the other selections.d.In the body of your message, you'll want to1.Explain the scope of the market study2.Summarize the study results, possibly using lists3.Suggest positive steps to counteract the bad news4.All of the abovee.What's a good way to close this memo to your boss?1.With a restatement of the problem/bad news2.On a positive note3.With your recommendation for action4.With your contact information for further communicationNow that you've thought through these elements, write the bad-news memo in your own words.2.The check's in the mail-almost: letter from Sun Microsystems explaining latepaymentsLike everyone else working for Sun Microsystems, you were amazed that the installation of the computer company's new management information system did not go smoothly. When the new computer program was installed, errors were made that caused information to be lost. This embarrassment wasn't discovered until Sun's suppliers started clamoring for payments they never received.Terence Lenaghan (the corporate controller and your boss) has to tell 6,000 vendors why Sun Microsystems has failed to pay its bills on time-and why it might be late with payments again."Until we get these errors corrected;' Lenaghan confesses to you, "we're going to have to finish some of the accounting work by hand. That means that some of our payments to vendors will probably be late next month too. I need you to write to our suppliers and let them know that there's nothing wrong with the company's financial status. The last thing we want is for our vendors to think our business is going under."Your task: Write a form letter to Sun Microsystems' 6,000 vendors explaining that problems with your new management information system are responsible for the delays in payment.。
5th商务英语之电话交流及音标
• 16.Mr.Wang is not in now.王先生现在不在此地。 • 17.He has not come in yet. 他还没有来。 • 18.He has gone home.他已经回家去了。 • 19.He has left already. 他已经离开了。 • 20.He is attending a conference now. • 他现在正在开会。 • 21.May I take your message? • 你需要留言吗? • 22.May I have him call you back? • 要我请他回你的电话吗? • 23.I will transfer this call to Mr.Chen. • 我把这个电话转给陈先生。 •
• -- 早上好,市场部,有什么可以帮忙的吗? • -- 早上好,我是库巴特先生。我一个星期前订购了五桶纯净水, 但是 还没有到货。 • -- 哦,对丌起,先生。我立刻查一下。您能告诉我您的全名、地 址 和电话号码吗?
• -- 好,布鲁斯· 库巴特,金陵路480号,5653-0198.
• -- 谢谢你,先生。我会检查一下我们运输部,将在十五分钟或者 二十 分钟内给您打电话。请接受我们真诚的道歉。
翻译对话一
• • • • -- 请问张先生在吗? -- 对丌起。我听丌清楚。请说 大声一点好吗? -- 我是问,张先生在吗? -- 史密斯先生,电话线路丌清 楚。请别挂,我把电话转到 另一条 线路上去。
• A: Is Mr. Zhang there, please? • B: Sorry. I can’t hear you. Would you please speak a little louder? • A: I said, is Mr. Zhang there? • B: Mr. Smith, the line is bad. Don’t hang up, please. I’ll have the call transferred to another line. •
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
• Showing positive attitude, appreciation • Showing sympathy and care • Demonstrating understanding
1. We will not repair your heating system without charge because your guarantee expired eight months ago. 2. We will be happy to repair your heating system. 3. We are sorry that we cannot repair your heating system. We show much concern for the breakdown of your heating system that has expired guarantee.
Bad News Letters
5th and 7th week
BadBad-news Messages Unavoidable
No business can meet all the demands of all the customers all the time. Sometimes has to say ‘no’. ’
General Structure of Bad-news BadMessages
• • • • Begin with a buffer Explain why the refusal has to be made State the refusal Close positively
Refusal to claim on the wetted rice
State the refusal
• Make the refusal clear without misunderstanding • Offer some constructive and feasible suggestions.
As it’s our policy to serve the customer, we would ’ like to send a service representative, at your expense, to help you determine the cause of your heating problems. Fortunately we have in stock some boots lower in price, but similar in quality, style, and appearance, No. 10 Boots, illustrated an described on Page 60 of our latest Catalogue, No. 500. They are ready to be sent to you, but we thought is best to take the matter up with you before shipping.
To be avoided
• We must reject/turn down/refuse/disappoint you • You surely understand ….. • We were surprised at your request. • You claim / You state in your letter… • This is the best we can do
Dear Sir We have received your letter of October 15, but we are surprised to know your unreasonable request. Obviously, the rice was wetted by the seawater during the transportation, so you shouldn’t claim on us. You have to write ’ to those who are responsible. As a result, we must deny your adjustment. I trust our decision is satisfactory.
Begin with a buffer
• Your organization is doing a commendable job educating needy children. You deserve the help of those who are in a position to give it. • Your invitation of Jan.15 to address the National Association of Small Business Owner is a most distinct honor to me personally. • We appreciate your concern about the quality of our product. • You have every right to expect the best service when you have placed your orders so often.
Translation
约翰先生: 约翰先生: 感谢对Carson 石油公司信用卡的申请, 你的申请被我 石油公司信用卡的申请, 感谢对 们信用卡部仔细斟酌。 们信用卡部仔细斟酌。 根据所提供的财务信息,你的消费/收入率稍低于我们批 根据所提供的财务信息,你的消费 收入率稍低于我们批 准信用帐户的比率。 因此这次我们不能同意你的申请。 准信用帐户的比率。 因此这次我们不能同意你的申请。 但如果有其它信息-其它资产、储蓄帐户、 但如果有其它信息-其它资产、储蓄帐户、额外收入来 提高这一比率,我们会高兴再次考虑你的申请。为了 提高这一比率,我们会高兴再次考虑你的申请。 你的方便兹附上一张额外收入情况表, 你的方便兹附上一张额外收入情况表, 请填好此表并 寄回我处。 寄回我处。 再次感谢您对Carson信用卡的兴趣, 我们希望同意你的 信用卡的兴趣, 再次感谢您对 信用卡的兴趣 申请并盼望为你服务。 申请并盼望为你服务。 谨上
Dear Mr. John: Thank you for applying for our Carson Oil company credit card. Your application has been carefully reviewed by our Credit Department. Based on the financial information you have provided, your expenses/income ratio is slightly below the level we have established for our credit accounts. As a result, we cannot at this time approve your application. However, if you have additional information that would improve this ratio---other assets, saving accounts, extra earnings---we would be happy to review your application again. An ‘Additional Financial Information’ form has been included for ’ your convenience. Please complete the form and return it to my attention. Thank you again for your interest in our Carson credit card. We hope we can approve your application, and we look forward to serving you. Sincerefusal has to be made
• Present objective, reasonable and convincing reasons. • Alternatives • positive • Make the impression that the refusal is necessary and based on careful consideration
Close
• • • • Polite Positive Confident Do not remind your readers of the negative message. • Do not apologize for your refusal
1. Please tell us if you have this problem again. 2. Should you have further problems, please write. 3. I trust our decision is satisfactory. 4. We hope you will not be disappointed. 5. We hope you will keep on doing business with us.
Had we not gone through careful and thorough investigation, we would have had not made such a decision. It is on the basis of careful consideration that we made such a decision.
Indirect Approach to Bad-news Messages Bad• Don’t tell the bad news at the ’ beginning. • Begin with some good news or neutral information. • Give explanations before releasing bad news.