销售管理者 驾御营销(Sales manager of marketing control)

销售管理者驾御营销（Sales manager of marketing control）Sales Manager - marketing.On June 2007 15-16Chinese training only for sales managers and marketing (Marketing) training"Our sales director and sales managers because of the performance of pressure and often caught in the perspective of transaction, and many of them are narrow:The lack of watch sales overall from the marketing level, market and customer development means a single;Over reliance on sales personnel are not familiar with, also not good at using marketing mix tools and other drive growth;Only focus on sales skills and sales methods, while ignoring the coordination and cooperation with other marketing tools and resources;Not both sales and marketing driven drive, thus promoting the growth of the driving force is limited;The sales executive is seriously out of line and enterprise overall marketing strategy."[] the important value control marketing to Sales ManagerSingapore marketing expert Eric Zhang lists the enterpriseresponsible for Sales Manager (Sales Manager, sales director, sales manager, regional sales manager, customer manager) and exhibited by neglect or not good at marketing -Marketing symptoms and problems.Many sales managers can not from the global marketing system to analyze sales problems, not to push to enhance the performance of the marketing means of multiple, not good to the idea and method of marketing into the sales process and execution, the performance driven sales growth competitiveness greatly reduced."Marketing -Marketing" is definitely not only the general manager or director of marketing functions, is the sales managers to promote continued growth in sales and tools must be mastered, because Marketing:1. Sales managers can give analysis to diagnose problems, especially the lack of strategy plan and the overall view.2. To provide sales managers to achieve performance targets more creative strategies, methods and tools.3. Make sales strategy and plan to better integrate various resources in the enterprise internal and external environment.4. The better the market characteristics and product positioning and segmentation, life cycle, brand communication and other factors for the plan and process of sales, the sales method and made a "niche -basement".5. To help sales managers of the marketing application to the sales process in all aspects of effective elements.Marketing For Sales LeadersTM as the one and only Chinese training sector specifically for sales managers marketing training courses, the analysis from the global marketing system, combination of marketing and sales, marketing means to promote sales, marketing methods how to integrate the sales process and help sales managers, marketing control, so as to promote sales.[open class] recommended reasonThe open class will be Chinese training only a sales manager marketing course.The open class will provide a new perspective and the definition of marketing, specifically for sales managers, is different from marketing textbooks on marketing theory.The open class will provide a series of implementation of the system is different from the traditional marketing and sales tools.The open class by one of the developers Chinese version,Singapore marketing expert Eric Zhang personally taught.The open class will be all kinds of principle and method of new fusion analysis into the system, easy to master.The open class will gather in the famous enterprise salesdirector and sales manager.[key] curriculum structure and teachingThrough the marketing system (Marketing System) to re-examine the sales analysisThe niche marketing (Marketing Basement) as the basis to develop and implement sales planCreative use of the marketing mix (Marketing Mix) to promote sales growthMarketing elements (Marketing Elements) into all aspects of the sales process[curriculum]The core principles of marketingMarketing driven VS sales driveSales managers in the implementation of marketing roleMarketing Sales Manager "blind spot"The first module analysis and integrated marketing system (Marketing System) to promote sales growthThe 6C element structure marketing system with the sales target.With the sales target and marketing environment analysis, internal system and external systemCoordination and integration of the business marketing management level three (Operation), marketing (Marketing), sales (Sales)From the macro and micro factors of sales marketing system -- the day, people and things five yuan graphicThe establishment of marketing strategy and marketing resources based on the sales strategy based onSales managers must cultivate the overall viewThe second module based on niche marketing (Marketing Basement) sales plan and strategy basedAnalysis and assessment of the potential competitiveness of the regional marketMarket segmentation strategy (customer)Orientation and analysis of target customersThe analysis of product life cycleThe analysis of comparative advantage and competitionMarketing resources (internal and external) analysis andestablishmentThe target market (customers) and close contact channelsAccording to the target market (customers) potential to allocation of marketing resources and team sales team.Establish the market area of the business planThe third module creative use of the marketing mix (Marketing Mix) full range drive sales growthSales in the area of marketing mix (MIX) 4Ps and R/STP integration and deployment strategyProduct positioning and product elements according to the regional market demand ranking (Product Attributes Rating)Establishment and publicity are the one and only value proposition (USP)Analysis of product price / value matrix (Price/ Value Matrix)Master of each process in brand communication to the market and customers (Branding)According to the best channel target market selection (Place) combination of product salesAccording to the sales promotion combination means including personnel, construction of regional market (Promotional Mixes)The development of marketing mix elements and innovative means of advertising in the regionWith the marketing department coordinationThe fourth module marketing elements (Marketing Elements) into all aspects of the sales processSuccessful sales equationThe marketing problem must be concerned in the management of sales teamMarketing must pay attention in the sales processThe application of multiple channels to develop the customer portfolioThe application of positioning principle to give customers a unique impressionThe application of brand management to create high-quality customer communicationThe application of product value / price matrix for customer negotiationThe application of advertising communication principle of product presentation and presentationThe application of promotional tools to promote the customer purchase decisionSingapore is a famous marketing expert, Marketing For Sales Leaders Chinese version of the curriculum development. Mr. Zhang is a British (Royal) Chartered Institute of marketing professional members of recognized CIM/UK, London Chamber of Commerce and the Examination Bureau designated training consultant, Singapore Institute of marketing senior member of Singapore Chinese Chamber of Commerce of Hongkong senior professional management association member, permanent members are well-known institutions of higher learning such as Fudan, Jiaotong University and other distinguished foreign marketing professor. Mr. Zhang was Shanghai consulting Specialized Committee appointed as senior consultant qualification certificate of class TTT external trainers.Mr. Zhang has more than 25 years (including 15 years in China area) marketing practices and sales experience, have important positions in a number of well-known multinational companies. He had long served as Japan's TOYOTA Group China area chief representative, and then by Hongkong Asia Resources Limited invited as the vice president of marketing position.Mr. Zhang has rich marketing experience, but also actively participate in the research of marketing and sales management. He studied with famous professor Li Yining of Peking University, Xiao Zhuoji, who served as a senior researcher of Beijing Institute of market economy, is a practical and theory and practice and training, leading experts both.He innovated marketing system, took the lead in the integration of sales and marketing system, the establishment of a new sales success formula, to make organic enterprise culture marketing method in America and Chinese together.Many famous enterprises Chinese, including SAIC, Motorola, TCL, SVA, Shanghai tobacco, Hualian Group, Hitachi group, COSCO Group, Sharp Co, Xerox Co, APP, digital China, Sinar Mas Group Hundsun, LP group more than 100, have received the training and guidance of Mr. zhang.[students]"I do CEOs, both at home and abroad participated in various courses to sales and marketing integration, this is still cited ancient Bo you the only one.""Thank you, Mr. Zhang gave the original boring marketing theory, to discuss the topic of wonderful.""You are the best teacher I met, I hope we can be best friends!""The combination of theory and practice teaching is your most successful and attract students place.""Listen to a class, more than three years MARKETING."[in]The general manager, sales manager, sales director, sales manager, sales manager, sales manager, customer manager[training]RMB 4800 / person (including training fees, textbook fees, certificate, lunch and refreshments)In May 1, 2007 before the registration and money, discount to RMB 4500 per person; more than 3 people group purchase,Can offer to RMB 4500 yuan / personThe deadline of June 8, 2007[in] the telephone consultation process -- fill in the registration form, send the confirmation letter issued notice to pay costs ---- ---- classContact us []2) will fill in the registration form and then fax orE-MAIL:training@bochuansh. COMSales Manager - marketing.On June 2007 15-16Chinese training only for sales managers and marketing (Marketing) training"Our sales director and sales managers because of the performance of pressure and often caught in the perspective oftransaction, and many of them are narrow:The lack of watch sales overall from the marketing level, market and customer development means a single;Over reliance on sales personnel are not familiar with, also not good at using marketing mix tools and other drive growth;Only focus on sales skills and sales methods, while ignoring the coordination and cooperation with other marketing tools and resources;Not both sales and marketing driven drive, thus promoting the growth of the driving force is limited;The sales executive is seriously out of line and enterprise overall marketing strategy."[] the important value control marketing to Sales ManagerSingapore marketing expert Eric Zhang lists the enterprise responsible for Sales Manager (Sales Manager, sales director, sales manager, regional sales manager, customer manager) and exhibited by neglect or not good at marketing -Marketing symptoms and problems.Many sales managers can not from the global marketing system to analyze sales problems, not to push to enhance the performance of the marketing means of multiple, not good to the idea and method of marketing into the sales process and execution, the performance driven sales growth competitivenessgreatly reduced."Marketing -Marketing" is definitely not only the general manager or director of marketing functions, is the sales managers to promote continued growth in sales and tools must be mastered, because Marketing:1. Sales managers can give analysis to diagnose problems, especially the lack of strategy plan and the overall view.2. To provide sales managers to achieve performance targets more creative strategies, methods and tools.3. Make sales strategy and plan to better integrate various resources in the enterprise internal and external environment.4. The better the market characteristics and product positioning and segmentation, life cycle, brand communication and other factors for the plan and process of sales, the sales method and made a "niche -basement".5. To help sales managers of the marketing application to the sales process in all aspects of effective elements.Marketing For Sales LeadersTM as the one and only Chinese training sector specifically for sales managers marketing training courses, the analysis from the global marketing system, combination of marketing and sales, marketing means to promote sales, marketing methods how to integrate the sales process and help sales managers, marketing control, so as to promote sales.[open class] recommended reasonThe open class will be Chinese training only a sales manager marketing course.The open class will provide a new perspective and the definition of marketing, specifically for sales managers, is different from marketing textbooks on marketing theory.The open class will provide a series of implementation of the system is different from the traditional marketing and sales tools.The open class by one of the developers Chinese version of Singapore Eric Zhang, marketing experts to give lectures.The open class will be all kinds of principle and method of new fusion analysis into the system, easy to master.The open class will gather in the famous enterprise sales director and sales manager.[key] curriculum structure and teachingThrough the marketing system (Marketing System) to re-examine the sales analysisThe niche marketing (Marketing Basement) as the basis to develop and implement sales planCreative use of the marketing mix (Marketing Mix) to promotesales growthMarketing elements (Marketing Elements) into all aspects of the sales process[curriculum]The core principles of marketingMarketing driven VS sales driveSales managers in the implementation of marketing roleMarketing Sales Manager "blind spot"The first module analysis and integrated marketing system (Marketing System) to promote sales growthThe 6C element structure marketing system with the sales target.With the sales target and marketing environment analysis, internal system and external systemCoordination and integration of the business marketing management level three (Operation), marketing (Marketing), sales (Sales)From the macro and micro factors of sales marketing system -- the day, people and things five yuan graphicThe establishment of marketing strategy and marketing resources based on the sales strategy based onSales managers must cultivate the overall viewThe second module based on niche marketing (Marketing Basement) sales plan and strategy basedAnalysis and assessment of the potential competitiveness of the regional marketMarket segmentation strategy (customer)Orientation and analysis of target customersThe analysis of product life cycleThe analysis of comparative advantage and competitionMarketing resources (internal and external) analysis and establishmentThe target market (customers) and close contact channelsAccording to the target market (customers) potential to allocation of marketing resources and team sales team.Establish the market area of the business planThe third module creative use of the marketing mix (Marketing Mix) full range drive sales growthSales in the area of marketing mix (MIX) 4Ps and R/STP integration and deployment strategyProduct positioning and product elements according to the regional market demand ranking (Product Attributes Rating)Establishment and publicity are the one and only value proposition (USP)Analysis of product price / value matrix (Price/ Value Matrix)Master of each process in brand communication to the market and customers (Branding)According to the best channel target market selection (Place) combination of product salesAccording to the sales promotion combination means including personnel, construction of regional market (Promotional Mixes)The development of marketing mix elements and innovative means of advertising in the regionWith the marketing department coordinationThe fourth module marketing elements (Marketing Elements) into all aspects of the sales processSuccessful sales equationThe marketing problem must be concerned in the management of sales teamMarketing must pay attention in the sales processThe application of multiple channels to develop the customer portfolioThe application of positioning principle to give customers a unique impressionThe application of brand management to create high-quality customer communicationThe application of product value / price matrix for customer negotiationThe application of advertising communication principle of product presentation and presentationThe application of promotional tools to promote the customer purchase decisionSingapore is a famous marketing expert, Marketing For Sales Leaders Chinese version of the curriculum development. Mr. Zhang is a British (Royal) Chartered Institute of marketing professional members of recognized CIM/UK, London Chamber of Commerce and the Examination Bureau designated training consultant, Singapore Institute of marketing senior member of Singapore Chinese Chamber of Commerce of Hongkong senior professional management association member, permanent membersare well-known institutions of higher learning such as Fudan, Jiaotong University and other distinguished foreign marketing professor. Mr. Zhang was Shanghai consulting Specialized Committee appointed as senior consultant qualification certificate of class TTT external trainers.Mr. Zhang has more than 25 years (including 15 years in China area) marketing practices and sales experience, have important positions in a number of well-known multinational companies. He had long served as Japan's TOYOTA Group China area chief representative, and then by Hongkong Asia Resources Limited invited as the vice president of marketing position.Mr. Zhang has rich marketing experience, but also actively participate in the research of marketing and sales management. He studied with famous professor Li Yining of Peking University, Xiao Zhuoji, who served as a senior researcher of Beijing Institute of market economy, is a practical and theory and practice and training, leading experts both.He innovated marketing system, took the lead in the integration of sales and marketing system, the establishment of a new sales success formula, to make organic enterprise culture marketing method in America and Chinese together.Many famous enterprises Chinese, including SAIC, Motorola, TCL, SVA, Shanghai tobacco, Hualian Group, Hitachi group, COSCO Group, Sharp Co, Xerox Co, APP, digital China, Sinar Mas Group Hundsun, LP group more than 100, have received the training and guidance of Mr. zhang.[students]"I do CEOs, both at home and abroad participated in various courses to sales and marketing integration, this is still cited ancient Bo you the only one.""Thank you, Mr. Zhang gave the original boring marketing theory, to discuss the topic of wonderful.""You are the best teacher I met, I hope we can be best friends!""The combination of theory and practice teaching is your most successful and attract students place.""Listen to a class, more than three years MARKETING."[in]The general manager, sales manager, sales director, sales manager, sales manager, sales manager, customer manager[training]RMB 4800 / person (including training fees, textbook fees, certificate, lunch and refreshments)In May 1, 2007 before the registration and money, discount to RMB 4500 per person; more than 3 people can offer to group purchase, RMB 4500 yuan / personThe deadline of June 8, 2007[in] the telephone consultation process -- fill in the registration form, send the confirmation letter issued notice to pay costs ---- ---- class。