商务英语综合教程1_Unit4_PPT
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ivation
Are there any other expressions with the same meani
keeping up with the Gateses keeping up with the Beckhams
Warm-up
Background
Detailed Reading
Wealth Superrich
Activation
Keeping up with the Joneses
Keeping up with the Joneses would be insane. The Joneses filed bankruptcy last week!
My investment objective is to keep up with my neighbors, the Joneses, who just won the lottery.
4. ambience : The ambience of a place is the character and atmosphere that it seems to have. Steering wheel 方向盘 Serenity 安详平静
Warm-up
Background
Detailed Reading
Yes, for only 10–15% of the cars carry the signature and 5 of them have already been sold.
Warm-up
Background
Detailed Reading
TEXT I
The world's most expensive and fastest production car has arrived in America. The Bugatti Veyron Hermes Edition costs 2.4 million dollars, and that's before taxes. Today in New York I spoke to Bugatti and Hermes executives about the design of this car. And what makes it worth so much money? － So the Bugatti Veyron base model retails for around 1.7 million dollars. Why does a 1.7-million-dollar car need a deluxe edition? － Yeah, well, that's because our customers increasingly ask for more and more individualization on their cars, and so here we've given the option by working with Hermes to have really another step in individualization.
• Can we say that anti-corruption is a kind of economic welfare? • 反腐(anti-corruption_本身就可被视为一项 经济福利(economic welfare)。《论语》中 有一句是“不患寡而患不均”。而西方也 有“赶上琼斯”(Keeping up with the Joneses)的说法。这二者都体现了分配不均 对社会福利的损害。具体来说，人的福利 既和自身的绝对收入和消费水平正相关， 也和其他参照者的福利负相关。
Warm-up
Background
Detailed Reading
TEXT I
－ Yeah! Ha-ha. If you buy this car, you have a Hermes ambience. So you can bring your scarves and your ties inside, no problem. But what we try to do is to bring maybe serenity, comfort, elegance, and simple ambience that will contrast with the very fast cars that it is. Hermes' fans have to act fast. Only 10－15% of Bugatti's 300 Veyrons will carry the Hermes signature. At least 5 have been sold. I'm Elva Ramirez for the Wall Street Journal.
TEXT I
You are to listen to a audio clip "Expensive Car". Take notes on the following points:
1. What's the car's brand?
Bugatti Veyron Hermes Edition
2. How much is it worth?
TEXT I
Note Taking
Words you need know 1.deluxe : adj Deluxe goods or services are better in 2.quality and more expensive than ordinary ones. 2. stitch : verb. If you stitch cloth, you use a needle and thread to join two pieces together or to make a decoration. 3. throw in : phrasal verb If a person who is selling something throws in something extra, they give you the extra thing and only ask you to pay for the first thing.
Warm-up
Background
Detailed Reading
TEXT I
－ At least we, we need one month to build this car. － It takes one month, and it took 30 hours for the steering wheel leather, right? － Yeah, steering wheel is difficult because you see, you have very few space here when you have to stitch in the inside of the steering wheel, it's very difficult, and you have to adjust your leather to come right into the middle on both sides. So it's all done by hands. So it needs a lot of time to do that. － Is this a good time to launch such a kind of car? － Well, I mean that's a good question. But effectively America is a very important part of our market. It represents about 35% of the sales that we've already done.
• Financially happy people live within their means and ignore the temptation to keep up with everybody else. Income levels vary and they realize that keeping up with the Joneses can bring more headaches than joy. They do what they can according to their income and they're content with their life — even if it means driving a regular car and living in a smaller house.
Warm-up
Background
Detailed Reading
TEXT I
4. Is it good timing to launch it now? Yes, for there are always people who benefit from recession: people in oil industry and people in other parts of the world and people who invest in other parts of the world. 5. Does it sell well?
Warm-up
Background
Detailed Reading
TEXT I
And in any recession, there are always people that benefit from recession － people involved in oil, people involved in other parts of the world, maybe people who've got investments in other part of the world. They still, still have their money. － I find that across the board, really, what you find is that even in times of recession, and a slower market, people still want to have something of great quality. So if you are really only gonna be able to buy one thing, I find that people really want it to be the best thing that they can buy, whether it's an Hermes silk tie or whether it's a Bugatti Veyron. － So if you buy this car, do you throw in an extra scarf, you know, to throw in an Hermes scarf or anything?
Activation
1 3 2 3
Theme of the Unit Do You Know These People?
Keeping up with the Joneses
Activation
What might be the theme of this unit? Guess a
Wise spending
$ 2.4 million before taxes 3. Why is it so expensive? Because it tries to satisfy potential customers' needs for more individualization on their cars (e.g. steering wheel leather is hand-stitched) and top quality, elegance.
What does the phrase "keeping up with the Joneses" mean? It refers to the desire to be seen as being as good as one's neighbors or contemporaries using the comparative benchmarks of social caste or the accumulation of material goods.
Are there any other expressions with the same meani
keeping up with the Gateses keeping up with the Beckhams
Warm-up
Background
Detailed Reading
Wealth Superrich
Activation
Keeping up with the Joneses
Keeping up with the Joneses would be insane. The Joneses filed bankruptcy last week!
My investment objective is to keep up with my neighbors, the Joneses, who just won the lottery.
4. ambience : The ambience of a place is the character and atmosphere that it seems to have. Steering wheel 方向盘 Serenity 安详平静
Warm-up
Background
Detailed Reading
Yes, for only 10–15% of the cars carry the signature and 5 of them have already been sold.
Warm-up
Background
Detailed Reading
TEXT I
The world's most expensive and fastest production car has arrived in America. The Bugatti Veyron Hermes Edition costs 2.4 million dollars, and that's before taxes. Today in New York I spoke to Bugatti and Hermes executives about the design of this car. And what makes it worth so much money? － So the Bugatti Veyron base model retails for around 1.7 million dollars. Why does a 1.7-million-dollar car need a deluxe edition? － Yeah, well, that's because our customers increasingly ask for more and more individualization on their cars, and so here we've given the option by working with Hermes to have really another step in individualization.
• Can we say that anti-corruption is a kind of economic welfare? • 反腐(anti-corruption_本身就可被视为一项 经济福利(economic welfare)。《论语》中 有一句是“不患寡而患不均”。而西方也 有“赶上琼斯”(Keeping up with the Joneses)的说法。这二者都体现了分配不均 对社会福利的损害。具体来说，人的福利 既和自身的绝对收入和消费水平正相关， 也和其他参照者的福利负相关。
Warm-up
Background
Detailed Reading
TEXT I
－ Yeah! Ha-ha. If you buy this car, you have a Hermes ambience. So you can bring your scarves and your ties inside, no problem. But what we try to do is to bring maybe serenity, comfort, elegance, and simple ambience that will contrast with the very fast cars that it is. Hermes' fans have to act fast. Only 10－15% of Bugatti's 300 Veyrons will carry the Hermes signature. At least 5 have been sold. I'm Elva Ramirez for the Wall Street Journal.
TEXT I
You are to listen to a audio clip "Expensive Car". Take notes on the following points:
1. What's the car's brand?
Bugatti Veyron Hermes Edition
2. How much is it worth?
TEXT I
Note Taking
Words you need know 1.deluxe : adj Deluxe goods or services are better in 2.quality and more expensive than ordinary ones. 2. stitch : verb. If you stitch cloth, you use a needle and thread to join two pieces together or to make a decoration. 3. throw in : phrasal verb If a person who is selling something throws in something extra, they give you the extra thing and only ask you to pay for the first thing.
Warm-up
Background
Detailed Reading
TEXT I
－ At least we, we need one month to build this car. － It takes one month, and it took 30 hours for the steering wheel leather, right? － Yeah, steering wheel is difficult because you see, you have very few space here when you have to stitch in the inside of the steering wheel, it's very difficult, and you have to adjust your leather to come right into the middle on both sides. So it's all done by hands. So it needs a lot of time to do that. － Is this a good time to launch such a kind of car? － Well, I mean that's a good question. But effectively America is a very important part of our market. It represents about 35% of the sales that we've already done.
• Financially happy people live within their means and ignore the temptation to keep up with everybody else. Income levels vary and they realize that keeping up with the Joneses can bring more headaches than joy. They do what they can according to their income and they're content with their life — even if it means driving a regular car and living in a smaller house.
Warm-up
Background
Detailed Reading
TEXT I
4. Is it good timing to launch it now? Yes, for there are always people who benefit from recession: people in oil industry and people in other parts of the world and people who invest in other parts of the world. 5. Does it sell well?
Warm-up
Background
Detailed Reading
TEXT I
And in any recession, there are always people that benefit from recession － people involved in oil, people involved in other parts of the world, maybe people who've got investments in other part of the world. They still, still have their money. － I find that across the board, really, what you find is that even in times of recession, and a slower market, people still want to have something of great quality. So if you are really only gonna be able to buy one thing, I find that people really want it to be the best thing that they can buy, whether it's an Hermes silk tie or whether it's a Bugatti Veyron. － So if you buy this car, do you throw in an extra scarf, you know, to throw in an Hermes scarf or anything?
Activation
1 3 2 3
Theme of the Unit Do You Know These People?
Keeping up with the Joneses
Activation
What might be the theme of this unit? Guess a
Wise spending
$ 2.4 million before taxes 3. Why is it so expensive? Because it tries to satisfy potential customers' needs for more individualization on their cars (e.g. steering wheel leather is hand-stitched) and top quality, elegance.
What does the phrase "keeping up with the Joneses" mean? It refers to the desire to be seen as being as good as one's neighbors or contemporaries using the comparative benchmarks of social caste or the accumulation of material goods.