剑桥BEC真题集 第三辑 高级Test 1

Test 1

READING 1 hour

PART ONE

Questions 1-8

●Look at the statements below and at the five extracts on the opposite page from an article

giving advice to people setting up a business.

●Which extract (A, B, C, D or E) does each statement (1-8) refer to?

●For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet.

●You will need to use some of these letters more than once.

●There is an example at the begining, (0).

1

2 A company which is expanding today may not always continue to do so.

3The distribution of equity among the founders can affect the smooth runhing of the business. 4Your function in the organisation is different from that of the other managers.

5Your method of running the business will have to be modified as your company develops.

6Your business may evolve into a form that you are not satisfied with.

7Delay offering employees a financial stake in the company.

8 You need to identify your personal strengths and weaknesses.

A

B

Bringing an idea to life requires an organisation. If you are going into business with your friends, make sure you treat them as professionally as you would your arms-length business partners, because the odds are that you’ll fall out with them. It may not seem important at the start, but it will strengthen the company if you ensure that its constitution documents are designed with your specific business and circumstances in mind, and that they clearly establish what will happen in the event of a withdrawal from the business by one of the founding shareholders.

PART TWO

Questions 9-14

●Read this text taken from an article about marketing.

●Choose the best sentence from the opposite page to fill each of the gaps.

●For each gap (9-14), mark one letter (A—H) on your Answer Sheet.

●Do not use any letter more than once.

●There is an example at the beginning, (0).

Example:

PART THREE

Questions 15-20

● Read the following article about recruitment in the UK and the questions on the opposite page.

● For each question (15-20), mark one letter (A , B , C or D ) on your Answer Sheet.

Graduate recruitment has a growing role. But companies need to know whether their recruitment staff who interview candidates for jobs really know what they’re

doing.

Carl Gilleard, chief executive of the Association of Graduate Recruiters (AGR), acknowledges that in a perfect world. the people who recruit graduates would have been in the role for some time building up workplace knowledge. He says the reality is that the high turnover of graduate recruitment managers in most blue chips means there is little continuity in how companies operate. ‘There’s the difficult y in maintaining important contact with university careers departments, for example,’he explains. ‘You need a depth of understanding to appreciate where the company is coming from and how it‘s progressing .’

We can identify two specialisms within the recruiter's role.Those that work on the recruitment and selection side need traditional human resources (HR) skills such as good interviewing technique, observation, common sense, objectivity patience and listening skills. But increasingly there are those who take a strategic view and look more widely at how their company is represented in the marketplace. lt's a clear advantage if you can identify with your target audience.

A Having done that, next comes establishing what it is that marketing activities should be achieving.

B Because of this, you may want to generate return on investment, perhaps by raising the quality of your brand.

C This shift in focus will be taken as read by the most successful businesses.

D Addressing such issues should mean thatprofits take care of themselves.

E Concerning the latter, it may be tempting to be seduced by efforts that yield quick results and satisfy investor pressure for immediate returns.

F These should be precise and based on empirical data.

G Good strategies are not necessarily linked to production or sales figures.

H Today we are all accountable and have to be able to demonstrate the value of our contribution to our businesses.