市场营销(英语版阿姆斯特朗)复习题
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A) the political state of the country
B) the cultural forces that exist in a society
C) the suppliers of the company
D) the technological resources available
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
3) Which of the following would be a component of a company's marketing microenvironment?
A) Resellers
B) Suppliers
C) Producers
D) Consumers
E) Government agencies
Answer: A
Page Ref: 68
Difficulty: Easy
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
7) Kelstone Developers is planning to build a new shopping mall which requires the partial taking of a nearby park. Walking Green, an environmental group, challenged the plan, citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promised to build a park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario.
C) a changing demographic picture that the firm has to constantly adapt its products to
D) a new technology that would ensure significant cost-cutting if implemented in the firm
A) a community organization that tries to bridge the gap between the company and the community
B) a supplier responsible for sourcing most of the raw materials used in production
A) financial public
B) government public
C) citizen-action public
D) internal public
E) media public
Answer: C
Page Ref: 69
Difficulty: Moderate
Chapter LO: 1
A) supplier chain
B) macroenvironment
C) marketing intermediaries
D) internal environment
E) distribution channels
Answer: B
Page Ref: 66
Difficulty: Easy
A) a just-in-time inventory system followed by the company when making purchase decisions
B) a set of laws that require the company to scale down its promotional phone calls to customers
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
9) Which of the following comprises the internal publics dimension of the microenvironment?
Marketing: An Introduction, 11e (Armstrong)
Chapter 3 Analyzing the Marketing Environment
1) Which of the following is considered to be a part of the marketing microenvironment of a firm?
A) suppliers
B) marketing intermediaries
C) local publics
D) competitors
E) employees
Answer: C
Page Ref: 69
Difficulty: Moderate
Chapter LO: 1
AACSB: Analytic skills
5) Which of the following is an example of a marketing intermediary?
A) a firm that acts as a liaison between the company and the government
B) a firm that provides technical expertise on the production design of a particular product
Chapter LO: 1
AACSB: Analytic skills
Course LO: Identify that influence a company's microenvironment and macroenvironment
4) ________ are distribution channel firms that help the company find customers or make sales to them.
C) a company director who is working to improve the company's image in the society
D) a bank that helps the company acquire loans
E) a consumer organization that questions the actions taken by the company
E) a set of environmental sustainability laws that significantly impact the company's production processes
Answer: A
Page Ref: 67
Difficulty: Moderate
E) the different demographic trends in the market
Answer: C
Page Ref: 66
Difficulty: Moderate
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
Answer: C
Page Ref: 69
Difficulty: Moderate
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
C) a firm that is a direct competitor to the company's products
D) a firm that supplies raw materials needed for manufacturing the company's products
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
6) Which of the following is an example of an internal public in a company's marketing environment?
2) Large societal forces like demographic, economic, natural, technological, political, and cultural forces that affect the microenvironment are considered to be part of the ________ of an organization.
A) newspapers, magazines, television stations, blogs, and other Internet media
B) governmental departments and agencies that regulate businesses
E) a firm that helps move the company's stocks from production points to distribution centers
Answer: E
Page Ref: 68
Difficulty: Moderate
Chapter LO: 1
AACSB: Analytic skills
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
8) The town of Genter has just witnessed a devastating hurricane, which crippled the town's infrastructure. Rondoll Mart, a retail chain that has plans to open a new retail store in Genter organized a program to help the people of Genter. The program consisted of providing free meals to those who had lost their dwellings in the hurricane. By providing such a service, what section of the marketing microenvironment did Rondoll Mart best utilize to its advantage?
B) the cultural forces that exist in a society
C) the suppliers of the company
D) the technological resources available
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
3) Which of the following would be a component of a company's marketing microenvironment?
A) Resellers
B) Suppliers
C) Producers
D) Consumers
E) Government agencies
Answer: A
Page Ref: 68
Difficulty: Easy
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
7) Kelstone Developers is planning to build a new shopping mall which requires the partial taking of a nearby park. Walking Green, an environmental group, challenged the plan, citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promised to build a park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario.
C) a changing demographic picture that the firm has to constantly adapt its products to
D) a new technology that would ensure significant cost-cutting if implemented in the firm
A) a community organization that tries to bridge the gap between the company and the community
B) a supplier responsible for sourcing most of the raw materials used in production
A) financial public
B) government public
C) citizen-action public
D) internal public
E) media public
Answer: C
Page Ref: 69
Difficulty: Moderate
Chapter LO: 1
A) supplier chain
B) macroenvironment
C) marketing intermediaries
D) internal environment
E) distribution channels
Answer: B
Page Ref: 66
Difficulty: Easy
A) a just-in-time inventory system followed by the company when making purchase decisions
B) a set of laws that require the company to scale down its promotional phone calls to customers
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
9) Which of the following comprises the internal publics dimension of the microenvironment?
Marketing: An Introduction, 11e (Armstrong)
Chapter 3 Analyzing the Marketing Environment
1) Which of the following is considered to be a part of the marketing microenvironment of a firm?
A) suppliers
B) marketing intermediaries
C) local publics
D) competitors
E) employees
Answer: C
Page Ref: 69
Difficulty: Moderate
Chapter LO: 1
AACSB: Analytic skills
5) Which of the following is an example of a marketing intermediary?
A) a firm that acts as a liaison between the company and the government
B) a firm that provides technical expertise on the production design of a particular product
Chapter LO: 1
AACSB: Analytic skills
Course LO: Identify that influence a company's microenvironment and macroenvironment
4) ________ are distribution channel firms that help the company find customers or make sales to them.
C) a company director who is working to improve the company's image in the society
D) a bank that helps the company acquire loans
E) a consumer organization that questions the actions taken by the company
E) a set of environmental sustainability laws that significantly impact the company's production processes
Answer: A
Page Ref: 67
Difficulty: Moderate
E) the different demographic trends in the market
Answer: C
Page Ref: 66
Difficulty: Moderate
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
Answer: C
Page Ref: 69
Difficulty: Moderate
Chapter LO: 1
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
C) a firm that is a direct competitor to the company's products
D) a firm that supplies raw materials needed for manufacturing the company's products
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
6) Which of the following is an example of an internal public in a company's marketing environment?
2) Large societal forces like demographic, economic, natural, technological, political, and cultural forces that affect the microenvironment are considered to be part of the ________ of an organization.
A) newspapers, magazines, television stations, blogs, and other Internet media
B) governmental departments and agencies that regulate businesses
E) a firm that helps move the company's stocks from production points to distribution centers
Answer: E
Page Ref: 68
Difficulty: Moderate
Chapter LO: 1
AACSB: Analytic skills
Course LO: Identify factors that influence a company's microenvironment and macroenvironment
8) The town of Genter has just witnessed a devastating hurricane, which crippled the town's infrastructure. Rondoll Mart, a retail chain that has plans to open a new retail store in Genter organized a program to help the people of Genter. The program consisted of providing free meals to those who had lost their dwellings in the hurricane. By providing such a service, what section of the marketing microenvironment did Rondoll Mart best utilize to its advantage?