【精品模板】广告数据分析公司eyeblaster的PPT案例PPT模板
合集下载
广告数据分析PPT下载
• Go beyond interaction • Build brand moments • Measure brand engagement
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
Mix & Match
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
Back
Predefined
Custom
• Select the metrics you need • Mix delivery, engagement and conversion data in one
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
Campaign Ready, Set, Go
CM
1-Click Report Generator CRB Plug-in for Excel Data Feed
广告数据分析公司eyeblaster的案例
Agenda
• • • • • • • • Industry Challenges Eyeblaster Analytics – Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service
Campaign Monitor your window to the campaign
One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
Back to Solutions slide
CM
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
Data Feeds Service
Campaign Monitor
• Campaign insights in real time • At-a-glance monitoring of key campaign data
Back to Solutions slide
CM
1-Click
Report Generator
On average, weekday Dwell Time is 10 seconds longer than weekends*
• • • • • • • • Industry Challenges Eyeblaster Analytics – Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service
Campaign Monitor your window to the campaign
One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
Back to Solutions slide
CM
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
Data Feeds Service
Campaign Monitor
• Campaign insights in real time • At-a-glance monitoring of key campaign data
Back to Solutions slide
CM
1-Click
Report Generator
On average, weekday Dwell Time is 10 seconds longer than weekends*
广告数据分析公司eyeblaster的案例3
Dwell Time
• Go beyond interaction • Build brand moments • Measure brand engagement
What is
Dwell Time?
average number of seconds
the user engaged with the ad
Pain Points
Overwhelming amount and variety of data
Hard to draw quality conclusions
Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
Delivery
Impressions Clicks Unique Site/Publisher overlap
Engagement
Dwell Interaction Expansion Video playback
ROI
Cost Conversion tags
Site Overlap
Back to Metrics slide
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
Hewlett Packard: 2008
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.
广告数据分析公司eyeblaster的作品
• Making data actionable • Metrics for real business objectives • Reliability
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
© 2009 Eyeblaster. All rights reserved
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
user
• Check your media buy: which publisher is overlapping with which
© 2009 Eyeblaster. All rights reserved
Dwell Time
© 2009 Eyeblaster. All rights reserved
Custom
• Visual assistance of graphs embedded in reports
• Selected Eyeblaster benchmarks embedded for comparison
Eyeblaster benchmark sample
© 2009 Eyeblaster. All rights reserved
商务科技广告数据分析公司eyeblaster的案例PPT学习教案
第14页/共29页
At the click of a
buttonCM
ator
CRB Plug-in for Excel Data Feed
Bac k
Predefined
Custom
Full Campaign Summary slide deck in standard PPT format
Define required format
Define filtering options
Your list of custom reports available on-line
第22页/共29页
Plug-in for Excel
Advanced analytics for experienced users
© 2008 Eyeblaster. All rights reserved
第21页/共29页
Custom Reporting
Back to Solutions
slide
Service
Define data structure
Tailored reports built for unique needs
Back to Solutions slide
第12页/共29页
CM
1-Click
Report
CRB Plug-in for Excel Data Feed
Generator
Campaign Ready, Set, Go
Bac k
Predefined
Custom
➢ Instant access to Key Performance Indicators ➢ View all campaigns at a glance ➢ Detect problems quickly and easily ➢ Gain control with real-time data
PPT模板素材009_广告数据分析公司eyeblaster的PPT案例
Campaign Monitor your window to the campaign
© 2009 Eyeblaster. All rights reserved
One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Campaign Monitor
• Campaign insights in real time • At-a-glance monitoring of key campaign data
• Disparate reporting systems
© 2009 Eyeblaster. All rights reserved
Eyeblaster Analytics
TOP 10
User interfaces of 2019
© 2009 Eyeblaster. All rights reserved
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
Campaign Ready, Set, Go
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
ቤተ መጻሕፍቲ ባይዱ
广告数据分析PPT模板
• Making data actionable • Metrics for real business objectives • Reliability
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
© 2009 Eyeblaster. All rights reserved
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Campaign Monitor
• Campaign insights in real time • At-a-glance monitoring of key campaign data
Custom Report Builder (CRB)
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
广告数据分析PPT下载
© 2009 Eyeblaster. All rights reserved
Report Generator
• A complete campaign analysis package • Witness your data come to life
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
Campaign Monitor your window to the campaign
© 2009 Eyeblaster. All rights reserved
One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
© 2009 Eyeblaster. All rights reserved
report
• All delivered in flat Excel • Copy and paste the data to other sources
© 2009 Eyeblaster. All rights reserved
Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
Report Generator
• A complete campaign analysis package • Witness your data come to life
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
Campaign Monitor your window to the campaign
© 2009 Eyeblaster. All rights reserved
One-click Reporting
• Actionable insights at your fingertips • Prepare to impress
Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
© 2009 Eyeblaster. All rights reserved
report
• All delivered in flat Excel • Copy and paste the data to other sources
© 2009 Eyeblaster. All rights reserved
Stands out in the crowd
• Ease of use complements innovation • Get it ad hoc or scheduled • Significant time saved • Use metrics available only in the CRB • Analysis made easy!
美国数字广告公司业务功能呈现PPT模板
Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
” Is there anything you can not do?
Digital Design Professional
© 2009 Eyeblaster. All rights reserved
Making Data Actionable
Campaign Monitor
One-click Reporting
Custom Report Builder (CRB)
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
• Freedom to create any report you want, instantly • The real solution to flexibility • A superb new user experience
• Go beyond interaction • Build brand moments • Measure brand engagement
© 22000098EEyyeeblbalsatesrt.eAr.llArilgl hritgshretsserervseedrved
What is
Dwell Time?
Custom
广告数据商业分析公司模板-精品文档31页
user
• Check your media buy: which publisher is overlapping with which
素彩网sc115 [PPT模板免费下载无需注册]
© 2009 Eyeblaster. All rights reserved
Dwell Time
© 2009 Eyeblaster. All rights reserved
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
At the click of a button
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
Back
Predefined
+ Embedded Benchmarks + Graphs
© 2009 Eyeblaster. All rights reserved
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
Made visual
Predefined
• Check your media buy: which publisher is overlapping with which
素彩网sc115 [PPT模板免费下载无需注册]
© 2009 Eyeblaster. All rights reserved
Dwell Time
© 2009 Eyeblaster. All rights reserved
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Metrics for Business Objectives
Delivery
Impressions Clicks Unique Site/Publisher overlap
Back to Solutions slide
© 2009 Eyeblaster. All rights reserved
At the click of a button
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
Back
Predefined
+ Embedded Benchmarks + Graphs
© 2009 Eyeblaster. All rights reserved
CM
1-Click Report Generator CRB
Plug-in for Excel Data Feed
Made visual
Predefined
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Day of the week
On average, weekday Dwell Time is 10 seconds longer than weekends*
* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.
© 2009 Eyeblaster. All rights reserved
Eyeblaster Analytics
Actionable Analytics
Presented by: First-name Last-name● title● 2nd February 2008
TOP 10
User interfaces of 2008
© 2009 Eyeblaster. All rights reserved
Hewlett Packard: 2008
“Amazing execution. Clear calls to
action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,.
• Disparate reporting systems
© 2009 Eyeblaster. All rights reserved
Eyeblaster Analytics
TOP 10
User interfaces of 2008
© 2009 Eyeblaster. All rights reserved
” Is there anything you can not do? Digital Design Professional
© 2009 Eyeblaster. All rights reserved
Making Data Actionable
Campaign Monitor
One-click Reporting
• Making data actionable • Metrics for real business objectives • Reliability
Making Data Actionable
Campaign Monitor
One-click Reporting
Report Generator
© 2009 Eyeblaster. All rights reserved
Pain Points
• Overwhelming amount and variety of data
Hard to draw quality conclusions
• Multi-channel campaigns
Offline vs online Digital channels (search , display, mobile) Ad serving platforms
user initiated video & timed custom interaction
©©22000908EyEeybelabsltaesr.teArll. rAiglhl trsigrehstesrvreedserved
How it Works
Back to Metrics slide
© 2008 Eyeblaster. All rights reserved
Agenda
• Industry Challenges • Eyeblaster Analytics – Key Components • Campaign Monitor • One-click Reporting • Report Generator • Custom Report Builder • Plug-in for Excel • Data Feeds Service
Report Generator
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
user
• Check your media buy: which publisher is overlapping with which
© 2009 Eyeblaster. All rights reserved
Dwell Time
© 2009 Eyeblaster. All rights reserved
• Go beyond interaction • Build brand moments • Measure brand engagement
What is
Dwell Time?
average number of seconds
the user engaged with the ad
including mouse-on-ad, user initiated expansion,
Custom Report Builder & Service
Plug-in for Excel
Data Feeds Service
© 2009 Eyeblaster. All rights reserved
Metrics for Businesry
Impressions Clicks Unique Site/Publisher overlap
Engagement
Dwell Interaction Expansion Video playback
© 2008 Eyeblaster. All rights reserved
ROI
Cost Conversion tags
Site Overlap
Back to Metrics slide
• Accurately measure unique users by each publisher • When do publishers overlap to deliver multiple impressions to same