Usability Evaluation Issues in Commercial and Research Systems
商业评价英语作文
商业评价英语作文Title: Business Evaluation: A Comprehensive Analysis。
Introduction。
In today's dynamic business landscape, the evaluation of businesses plays a crucial role in decision-making processes. Whether it's assessing the performance of a company, determining investment opportunities, or gauging market competitiveness, conducting a thorough business evaluation is essential. In this essay, we delve into the intricacies of business evaluation, examining its significance, methodologies, and key factors involved.Significance of Business Evaluation。
Business evaluation serves multiple purposes within the realm of commerce. Primarily, it provides stakeholders with insights into the financial health and operational efficiency of a company. Investors rely on evaluations tomake informed decisions regarding capital allocation, while management utilizes them to identify areas for improvement and strategic planning. Furthermore, business evaluations are often required for mergers and acquisitions, ensuring transparency and fairness in transactions.Methodologies of Business Evaluation。
有效市场假说专业英语小作文
有效市场假说专业英语小作文The Efficient Market Hypothesis (EMH) is a theory that suggests that financial markets are "informationally efficient," meaning that asset prices reflect all available information. This theory has significant implications for investors, as it suggests that it is impossible to consistently "beat the market" by exploiting mispricings in securities.There are three forms of the EMH: weak, semi-strong, and strong. The weak form asserts that all past market prices and data are already reflected in stock prices, making it impossible to predict future price movements based on historical data. The semi-strong form states that all publicly available information is already reflected in stock prices, making it impossible to achieve abnormal returns by trading on public information. The strong form suggests that all information, public and private, is reflected in stock prices, making it impossible to achieve abnormal returns even with insider information.The implications of the EMH are significant for both individual and institutional investors. If markets areindeed efficient, then it is impossible to consistently outperform the market through stock selection or market timing. This challenges the active management approach to investing, which relies on the belief that skilled managers can outperform the market through their stock-picking and market-timing abilities.Instead, the EMH suggests that investors should adopt a passive investment strategy, such as investing in index funds or exchange-traded funds (ETFs) that track the performance of a broad market index. This approach aims to replicate the market return rather than attempt to outperform it, and it often comes with lower fees and expenses compared to actively managed funds.Despite its theoretical appeal, the EMH has been subject to criticism and debate. Critics argue that the assumption of "informational efficiency" does not hold in the real world, as there are instances of market anomalies and bubbles that cannot be explained by the EMH. Additionally, the presence of behavioral biases and irrational investor behavior suggests that markets may not always be efficient in processing information.In conclusion, the Efficient Market Hypothesis is a fundamental concept in finance that has significant implications for investment strategy. While it suggeststhat it is difficult to consistently outperform the market, it has also sparked debate and criticism regarding its assumptions and real-world applicability.有效市场假说(EMH)是一种理论,它表明金融市场是“信息效率的”,这意味着资产价格反映了所有可用信息。
关于销售讨论商品对客户的影响英语作文
关于销售讨论商品对客户的影响英语作文The Impact of Sales on Customers。
Sales play a crucial role in influencing customers' purchasing decisions. Whether it's a physical store or an online platform, the way products are presented and marketed can significantly impact customers' perceptions and ultimately drive sales. In this article, we will explore how various factors in the sales process can influence customers and lead to successful transactions.Firstly, the visual appeal of a product can greatly affect customers' interest. When browsing through a store or website, customers are drawn to visually appealing products. This includes factors such as attractive packaging, well-designed displays, and high-quality product images. A visually appealing product not only catches customers' attention but also creates a positive impression, making them more likely to consider purchasing it.Secondly, effective product descriptions and demonstrations can provide customers with valuable information and persuade them to make a purchase. Detailed and accurate descriptions help customers understand the features, benefits, and unique selling points of a product. Additionally, demonstrations, whether through videos or in-store trials, allow customers to see the product in action and experience its benefits firsthand. By providing comprehensive information and demonstrations, salespeople can build trust and credibility, making customers more confident in their purchasing decisions.Furthermore, the influence of sales personnel cannot be underestimated. Knowledgeable and friendly salespeople can significantly impact customers' buying decisions. When customers have questions or concerns, a helpful and attentive salesperson can provide the necessary information and address any doubts, ultimately guiding customers towards a purchase. Moreover, salespeople who genuinely understand the customers' needs can recommend suitable products or offer personalized solutions, enhancing the overall buying experience.In addition to the product itself, pricing strategies also have a significant impact on customers. Customers are often attracted to discounts, promotions, or special offers. These pricing strategies create a sense of urgency and value, encouraging customers to make a purchase. However, it's essential for businesses to strike a balance between offering attractive prices and maintaining profitability. Overly aggressive pricing strategies may lead to short-term gains but can harm the brand's long-term reputation and profitability.Another factor that influences customers' purchasing decisions is social proof. Positive reviews, testimonials, and recommendations from other customers can significantly influence potential buyers. In today's digital age, customers often rely on online reviews and ratings to assess a product's quality and reliability. Therefore, businesses should actively encourage satisfied customers to leave reviews and testimonials, as these can serve as powerful marketing tools.Lastly, the overall customer experience plays a crucial role in influencing customers' perceptions. From the moment a customer enters a store or visits a website until the post-purchase follow-up, every interaction shapes their overall experience. Friendly and efficient customer service, easy navigation on the website, and hassle-free return policies all contribute to a positive customer experience. Businesses that prioritize customer satisfaction and go the extra mile to ensure a seamless experience are more likely to build long-term customer loyalty and advocacy.In conclusion, the impact of sales on customers is multifaceted. Visual appeal, effective product descriptions, knowledgeable sales personnel, pricing strategies, social proof, and the overall customer experience all play significant roles in influencing customers' purchasing decisions. By understanding these factors and implementing effective sales strategies, businesses can successfully influence customers and drive sales.。
筛选你的商业点子,制定你的商业模式
收入流 我们的消费者最愿意为哪种价值进行买单? 现在他们为什么进行支付? 他们现在是如何进行支付的? 他们更愿意如何支付?
每一个收入流对整体的收入有怎样的贡献?
Competitive Analysis Market Analysis市场
Understanding your context
Industry Forces
Screening your ideas &
Crafting your business model 筛选你的商业点子 制定你的商业模式
Evaluation is crucial测评是至关重要的
• Most new businesses fail 大部分新的生意以失败告终 – Folklore says 80% but difficult to measure 一般来说80%的生意会失败, 但其实很难具体衡量失败
Key Resources What Key Resources do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
products and services are we offering to each Customer Segment?
do our Value
deliver to the
Propositions require? customer?
Our Distribution Channels?
Which one of our customer’s
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
电子商务的英语作文
Ecommerce,or electronic commerce,has revolutionized the way we conduct business and make purchases.It refers to the buying and selling of goods and services,or the transmitting of funds or data,over an electronic network,primarily the internet.Here are some key points to consider when writing an essay on ecommerce:1.Definition of Ecommerce:Start by defining what ecommerce is and how it differs from traditional commerce.Highlight the convenience and global reach that ecommerce offers.2.History of Ecommerce:Give a brief overview of the development of ecommerce,from its early days with the advent of the internet to the present,where it has become an integral part of the global economy.3.Types of Ecommerce:Discuss the various models of ecommerce,such as BusinesstoBusiness B2B,BusinesstoConsumer B2C,ConsumertoConsumer C2C,and others like BusinesstoGovernment B2G.4.Benefits of Ecommerce:Convenience:Customers can shop anytime and anywhere.Cost Efficiency:Lower overheads for businesses can lead to lower prices for consumers.Accessibility:Products from around the world are available to consumers. Personalization:Ecommerce platforms can offer personalized shopping experiences.5.Challenges of Ecommerce:Security Concerns:Issues such as data breaches and fraud.Privacy Issues:The collection and use of personal data.Customer Service:The lack of facetoface interaction can be a disadvantage. Logistics and Delivery:Managing inventory and ensuring timely delivery.6.Technological Advancements:Discuss how technologies like mobile commerce, artificial intelligence,and blockchain are shaping the future of ecommerce.7.Impact on Traditional Retail:Analyze how ecommerce has affected brickandmortar stores,including the rise of showrooming and the need for omnichannel retail strategies.8.Ecommerce and Globalization:Explore how ecommerce has facilitated globalization, allowing small businesses to compete on a global scale and consumers to access a wider range of products.9.Ecommerce Regulations and Policies:Discuss the legal frameworks that governecommerce,including consumer protection laws,tax regulations,and international trade agreements.10.Future of Ecommerce:Conclude with predictions and speculations on the future trends in ecommerce,such as the rise of social commerce,voiceactivated shopping,and the increasing importance of sustainability.Remember to support your essay with relevant examples and case e a clear and concise writing style,and ensure that your essay has a strong introduction,body,and conclusion.。
商品质量有问题英语作文
商品质量有问题英语作文Ensuring Quality in Consumer ProductsIn today's fast-paced, consumer-driven society, the issue of product quality has become increasingly crucial. As consumers, we expect the goods we purchase to meet our standards and expectations, whether it's a household appliance, a piece of clothing, or a technological device. However, the reality is that product quality issues can and do arise, leading to frustration, inconvenience, and even safety concerns for the end-user.At the heart of this problem lies a complex web of factors that can contribute to substandard product quality. Manufacturers may cut corners in the production process to reduce costs, prioritizing profit margins over the well-being of their customers. Inadequate quality control measures, lax safety regulations, and a lack of accountability can also play a significant role in the prevalence of faulty products on the market.One of the most common quality issues that consumers face is the premature failure or malfunction of a product. This can manifest in a variety of ways, from a washing machine that breaks down after afew months of use to a smartphone that experiences frequent software glitches. These problems not only inconvenience the consumer but can also lead to financial losses, as the individual may be forced to seek repairs or replace the item entirely.Another major concern is the issue of product safety. Poorly designed or manufactured products can pose serious risks to the user, ranging from minor injuries to life-threatening accidents. This is particularly true in the case of consumer electronics, where faulty batteries or electrical components can lead to fires or explosions. In the automotive industry, defective parts or design flaws can result in devastating car accidents, putting the lives of drivers and passengers at risk.The consequences of poor product quality extend beyond the individual consumer. When a company's products consistently fail to meet quality standards, it can erode public trust and damage the brand's reputation. This, in turn, can lead to a loss of market share, decreased sales, and even legal action from dissatisfied customers.To address these challenges, a multifaceted approach is necessary. Manufacturers must prioritize quality control measures throughout the entire production process, from sourcing raw materials to final assembly. This may involve implementing rigorous testing protocols, investing in advanced quality assurance technologies, and fostering aculture of continuous improvement within the organization.Governments also have a crucial role to play in ensuring product quality. Strengthening consumer protection laws, enforcing safety regulations, and holding companies accountable for their actions can help create a more transparent and responsible marketplace. Regulatory bodies should work closely with industry stakeholders to develop and enforce standards that prioritize consumer well-being.Consumers, too, have a responsibility to be informed and proactive in their purchasing decisions. By researching product reviews, seeking out reputable brands, and being vigilant about potential safety issues, individuals can play a vital role in driving companies to improve the quality of their offerings.In conclusion, the issue of product quality is a multifaceted challenge that requires a collaborative effort from manufacturers, governments, and consumers. By prioritizing quality control, strengthening regulatory frameworks, and empowering consumers, we can work towards a future where the products we purchase consistently meet our expectations and safeguard our well-being. Only then can we truly enjoy the benefits of a thriving, sustainable consumer market.。
对商业的评论英语作文
对商业的评论英语作文In recent years, the business landscape has undergone significant changes due to technological advancements, globalization, and shifting consumer preferences. As a result, the way companies operate, market their products, and interact with customers has evolved dramatically. Inthis essay, we will explore some of the key trends in the business world and discuss their implications for companies.One of the most notable trends in the business world is the rise of e-commerce. With the advent of online shopping platforms such as Amazon, Alibaba, and eBay, consumers now have access to a vast array of products from around the world at the click of a button. This has had a profound impact on traditional brick-and-mortar retailers, many of which have struggled to compete with the convenience and affordability of online shopping. As a result, many companies have had to adapt their business models to incorporate e-commerce into their operations or risk being left behind.Another important trend in the business world is the increasing focus on sustainability and corporate social responsibility. In today's society, consumers are more conscious than ever about the environmental and social impact of the products they buy. As a result, companies are under pressure to adopt sustainable practices, reduce their carbon footprint, and give back to the communities in which they operate. This trend has forced many businesses to rethink their supply chains, production processes, and marketing strategies to align with the values of socially conscious consumers.Furthermore, the rise of artificial intelligence and data analytics has revolutionized the way companies understand their customers and make business decisions. By harnessing the power of big data and machine learning algorithms, businesses can now personalize their marketing campaigns, optimize their pricing strategies, and improve their operational efficiency. This has enabled companies to gain a competitive edge in an increasingly crowded marketplace and stay ahead of the curve in today's fast-paced business environment.In conclusion, the business world is constantly evolving, driven by technological advancements, changing consumer preferences, and global economic forces. Companies that are able to adapt to these trends and embrace innovation will thrive in the new digital economy, while those that resist change may struggle to survive. By staying ahead of the curve and embracing the opportunities presented by these trends, businesses can position themselves for long-term success in an ever-changing business landscape.。
商业建议总结英语作文
商业建议总结英语作文Business Advice: Navigating the Complexities of Modern Commerce.In the ever-evolving landscape of modern business, success often hinges on a combination of strategic planning, innovative thinking, and a keen understanding of market dynamics. As companies navigate this complex environment, there are several key areas where strategic advice can help them achieve their objectives.1. Market Research and Analysis.Understanding the market is crucial for any business. Market research helps identify target customers, their preferences, and the competition. Analyzing market trends and predicting future outcomes based on data can inform decision-making and help companies stay ahead of the curve.2. Branding and Marketing Strategy.A strong brand identity is essential for building trust and loyalty among customers. A well-defined marketing strategy that leverages various channels like social media, content marketing, and traditional advertising can help companies cut through the noise and connect with their audience.3. Business Model Innovation.As technologies and consumer behaviors change, businesses need to adapt their business models to stay relevant. Innovating in areas like product development, supply chain management, or customer service can provide a competitive edge.4. Financial Management.Effective financial management is the lifeblood of any organization. Advice on budgeting, cash flow management, and strategic investing can help companies ensure financial stability and growth.5. Leadership Development.Leadership is a critical factor in business success. Advice on leadership skills, team building, and conflict resolution can help create a positive work environment and foster a culture of innovation and collaboration.6. Risk Management.Identifying and mitigating risks is essential for sustainable business growth. Advice on risk assessment, contingency planning, and compliance with regulations can help companies navigate challenges and avoid pitfalls.7. Technology Integration.Technology is a key driver of business transformation. Advice on integrating technology into operations, improving digital literacy, and leveraging data analytics can help companies stay ahead of the technology curve and enhance their competitive advantage.8. Sustainable Development.Increasingly, businesses are being called upon to contribute to sustainable development. Advice on implementing environmentally friendly practices, social responsibility, and corporate governance can help companies align their objectives with those of society and the planet.In conclusion, business advice plays a crucial role in helping organizations navigate the complexities of modern commerce. By focusing on areas like market research, branding, business model innovation, financial management, leadership development, risk management, technology integration, and sustainable development, companies canbuild resilience, adapt to changing environments, and achieve their long-term goals.。
商品缺乏真实性英语作文
商品缺乏真实性英语作文Lack of Authenticity in Products。
In today's world, the market is flooded with products that lack authenticity. From designer handbags toelectronic gadgets, it is becoming increasingly difficult to distinguish between the real and the fake. This lack of authenticity not only affects the consumers who are being ripped off, but it also has a negative impact on the economy and the environment.One of the main reasons for the lack of authenticity in products is the rise of counterfeit goods. Counterfeiters are able to produce products that look almost identical to the real thing, but are made with cheaper materials and are often of lower quality. These products are sold at a fraction of the price of the genuine article, making them attractive to consumers who are looking for a bargain.The problem with counterfeit goods is that they notonly hurt the consumers who are buying them, but they also hurt the companies that produce the genuine products. Counterfeiters are able to undercut the prices of genuine products, which means that companies are losing out on sales and revenue. This can have a devastating impact on the economy, as companies are forced to lay off workers and cut back on production.Another problem with the lack of authenticity in products is the impact it has on the environment. Many counterfeit goods are produced in countries where there are few regulations on pollution and waste disposal. This means that the production of counterfeit goods can have a significant impact on the environment, as toxic chemicals are often used in the manufacturing process and waste is often disposed of improperly.In order to address the problem of the lack of authenticity in products, there needs to be a concerted effort by governments, companies, and consumers. Governments need to crack down on counterfeiters and impose harsh penalties for those who are caught producing andselling fake goods. Companies need to invest in better technology and security measures to prevent counterfeiters from copying their products. Consumers need to be educated about the dangers of counterfeit goods and encouraged to buy genuine products.In conclusion, the lack of authenticity in products is a serious problem that affects consumers, companies, and the environment. It is important that we take steps to address this problem and ensure that consumers are able to buy genuine products at a fair price. By working together, we can create a market that is based on honesty, integrity, and authenticity.。
有关商检政策的英语作文
有关商检政策的英语作文英文回答:As a business owner who frequently imports and exports goods, I understand the importance of adhering to inspection policies. These regulations are crucial for ensuring the quality and safety of products entering and leaving countries. Over the years, I've gained a solid understanding of the inspection procedures and regulations, and I'd be happy to share my experiences and knowledge.Firstly, it's essential to identify the relevant inspection policies that apply to your specific products and the countries involved. Different countries have varying requirements, so it's crucial to research and stay informed about the specific regulations that govern the import and export of your goods.Once you've determined the applicable policies, you need to ensure that your products meet the requiredstandards. This may involve obtaining certifications, testing, and documentation to demonstrate compliance. The specific requirements will depend on the nature of your products and the regulations of the importing or exporting country.Secondly, it's important to choose an accredited inspection body. These organizations are authorized to conduct inspections and issue certificates of compliance. There are various reputable inspection bodies worldwide, and selecting the right one will ensure that your products are inspected to the appropriate standards.When selecting an inspection body, consider factors such as their reputation, experience, and accreditation. You should also verify that they are recognized by the relevant authorities in the countries involved. This will help ensure that the inspection certificates are accepted by customs officials and other regulatory bodies.Thirdly, you need to prepare your products for inspection. This may involve packaging them correctly,labeling them accurately, and providing necessary documentation. By preparing your products adequately, you can help ensure that the inspection process runs smoothly and efficiently.On the day of the inspection, it's important to be present or have a designated representative present. This will allow you to communicate any relevant information to the inspector and answer any questions they may have. Being present during the inspection also provides an opportunity to witness the process and ensure that it is conductedfairly and professionally.Finally, once the inspection is complete, the inspection body will issue a certificate of compliance if your products meet the required standards. This certificate is crucial as it serves as proof of compliance with the relevant inspection policies. It should be kept with your shipping documents and presented to customs officials upon request.By following these steps and adhering to the applicableinspection policies, you can help ensure that your products meet the necessary standards and are cleared for import or export without any delays or complications.中文回答:作为经常进出口商品的企业主,我深知遵守商检政策的重要性。
美国大学协会“批判性思维评估标准”(双语)
Information is taken from source(s) with some interpretation/evaluation, but not enough to develop a coherent analysis or synthesis.有源信息经一定的解释/评估,还不足以上升为连贯分析或综合的证据。认为专家的观点为大概率事实,几无质疑
说明具体的立场,但过简单和表面化。
Conclusions and related outcomes (implications and consequences)
结论及有关结(影响和后果)
Conclusions and related outcomes (consequences and implications) are logical and reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order
陈述审慎地考虑问题,但是在描述中仍有一些不确定,含糊不清未开发,界限不明,和/或背景不清的方面。
Issue/problem to be considered critically is stated without clarification or description.
陈述审慎考虑的问题时没有阐明或或描述。
Specific position (perspective,
thesis/hypothesis) takes into account the complexities of an issue. Others' points of view are acknowledged within position (perspective, thesis/hypothesis).具体立场(观点、论点/假设)考虑到问题的复杂性。在本人的立场内承认他人的观点
销售电脑的英语作文
When it comes to writing an English essay about selling computers,there are several key points to consider.Heres a detailed outline to help you craft a compelling composition:Title:The Art of Selling Computers:Strategies and InsightsIntroduction:Briefly introduce the importance of computers in modern society.State the purpose of the essay:to explore effective strategies for selling computers.Body Paragraph1:Understanding the MarketDiscuss the different types of computer buyers consumers,businesses,gamers,etc.. Highlight the importance of market research to understand customer needs and preferences.Body Paragraph2:Product KnowledgeEmphasize the need for salespeople to have a deep understanding of the products they are selling.Include details about the specifications,features,and benefits of various computer models.Body Paragraph3:Customer Relationship BuildingExplain the significance of building trust and rapport with customers.Describe how personalized recommendations can enhance the customer experience.Body Paragraph4:Effective CommunicationDiscuss the role of clear and concise communication in the sales process.Provide examples of how to present technical information in an accessible way.Body Paragraph5:Leveraging TechnologyExplore how technology can aid in the sales process,such as through online demonstrations,virtual consultations,and social media marketing.Body Paragraph6:Pricing StrategiesDiscuss various pricing strategies,including competitive pricing,valuebased pricing,and promotional offers.Explain how understanding the cost structure and market dynamics can help in setting prices.Body Paragraph7:AfterSales ServiceHighlight the importance of aftersales service in building customer loyalty. Describe the role of warranties,customer support,and ongoing engagement.Conclusion:Summarize the key points discussed in the essay.Reiterate the importance of a comprehensive approach to selling computers,combining product knowledge,customer understanding,and effective communication.Sample Essay:In todays digital age,computers are an integral part of our lives,serving both as tools for work and as sources of entertainment.The art of selling computers involves a multifaceted approach that caters to the diverse needs of the market.This essay aims to delve into the strategies and insights that can enhance the sales process for computer retailers.Understanding the market is the first step in the sales journey.Consumers,businesses, and gamers each have unique requirements that must be addressed.Market research is crucial for identifying these needs and tailoring the sales pitch accordingly.Product knowledge is the cornerstone of any successful salesperson.A deep understanding of the specifications,features,and benefits of various computer models allows salespeople to provide informed recommendations and address customer concerns effectively.Building a strong customer relationship is vital for longterm success.By establishing trust and rapport,salespeople can offer personalized recommendations that resonate with individual customers,leading to higher satisfaction and repeat business.Effective communication is key to explaining complex technical information in a way that is accessible to all customers.This includes using simple language,visual aids,and analogies to convey the value of a computers features.Leveraging technology can greatly enhance the sales process.Online demonstrations, virtual consultations,and social media marketing are just a few ways in which technology can be used to reach a wider audience and provide a more engaging sales experience.Pricing strategies play a critical role in the sales process.Understanding the cost structure and market dynamics allows for competitive pricing that attracts customers without compromising profitability.Promotional offers and valuebased pricing can also beeffective in certain situations.Aftersales service is often overlooked but is essential for building customer loyalty. Warranties,customer support,and ongoing engagement demonstrate a commitment to customer satisfaction beyond the initial sale.In conclusion,selling computers is a complex process that requires a comprehensive approach.By combining product knowledge,customer understanding,and effective communication,salespeople can successfully navigate the market and provide a positive experience for their customers.。
国外对电商品牌竞争力的研究
国外对电商品牌竞争力的研究英文回答:Factors Influencing the Competitiveness of E-commerce Brands in International Markets.E-commerce has become an increasingly globalized industry, with businesses striving to expand their reach and tap into new markets across the world. In this competitive landscape, understanding the factors that influence the competitiveness of e-commerce brands is crucial for success.1. Brand Awareness and Reputation:Establishing a strong brand identity and reputation is paramount for building trust among international consumers.Consistent branding, customer engagement, and positive reviews contribute to brand recognition and credibility.Localizing content and marketing efforts can enhance brand appeal in target markets.2. Product Assortment and Pricing:Offering a wide and diverse product range tailored to local preferences is essential for meeting the needs of international customers.Pricing strategies should consider market demand, competition, and currency fluctuations.Competitive pricing and flexible payment options increase accessibility and drive sales conversions.3. Logistics and Fulfillment:Efficient logistics and fulfillment systems are vital for seamless cross-border deliveries.Establishing strategic partnerships with localcarriers can enhance shipping times and reduce costs.Providing real-time tracking and clear communication builds customer confidence.4. Payment Security and Trust:Ensuring secure payment gateways and adhering to international standards is crucial for gaining trust and minimizing transaction risks.Collaborating with reputable payment processors and implementing fraud prevention measures enhance customer confidence.Transparency and clear refund policies instill trust and encourage repeat purchases.5. Customer Support and Localization:Providing exceptional customer support is essential for building long-term customer relationships.Localizing customer service with multilingual support, culturally sensitive staff, and knowledge of local business practices improves user experience.Timely and responsive support channels enhance customer satisfaction.6. Marketing and Communication:Understanding local market trends, consumer behavior, and cultural nuances is crucial for effective marketing campaigns.Utilizing social media and digital channels to engage with international audiences is an effective way to build brand presence.Cultural sensitivity, language localization, and influencer partnerships enhance brand authenticity.7. Data Analytics and Market Research:Collecting and analyzing data on customer behavior, website traffic, and market trends provides valuable insights.Market research can identify potential growth areas, target customer segments, and improve product offerings.Data-driven decision-making helps e-commerce brands adapt to changing market conditions.8. Compliance and Legal Considerations:Complying with local regulations, tax laws, andimport/export restrictions is essential for maintaining legal compliance.Understanding customs and tariffs can avoid delays and additional costs.Seeking legal advice or partnering with local experts ensures adherence to international trade standards.中文回答:影响跨境电商品牌竞争力的因素。
商品国际化英语作文
商品国际化英语作文Title: The Globalization of Products: EmbracingCultural Diversity。
In today's interconnected world, the globalization of products has become an inevitable trend. As businesses expand beyond their domestic borders, they encounter diverse cultures, languages, and consumer preferences. This phenomenon presents both challenges and opportunities for companies seeking to thrive in the international marketplace.One of the key benefits of product globalization is the potential for increased market reach. By offering products on a global scale, companies can tap into new customer segments and expand their revenue streams. For example, a technology company based in the United States can reach consumers in Asia, Europe, and beyond by selling its products online and through international distributors.Moreover, globalization allows for economies of scale in production and distribution. By manufacturing products in regions with lower labor and production costs, companies can reduce expenses and improve their competitiveness in the global market. This cost-efficiency enables businesses to offer competitive pricing to consumers worldwide, thereby enhancing their market share and profitability.However, the globalization of products also presents challenges related to cultural differences and consumer preferences. What sells well in one country may not necessarily appeal to consumers in another. Therefore, companies must adapt their products to local tastes, preferences, and cultural norms to succeed in foreign markets. This process, known as localization, involves modifying product features, packaging, and marketing strategies to resonate with diverse audiences.For instance, fast-food chains like McDonald's and KFC adapt their menus to cater to local palates in different countries. In India, McDonald's offers vegetarian options like the McAloo Tikki burger, while KFC serves spicychicken dishes to appeal to Indian consumers' preferences. These adaptations demonstrate the importance of understanding and respecting cultural differences in global markets.Furthermore, effective communication is essential for successful product globalization. Companies must overcome language barriers and ensure that their marketing messages are accurately translated and culturally appropriate. This requires investing in professional translation services and conducting thorough market research to understand local languages and communication styles.In addition to cultural adaptation, companies must navigate regulatory and legal differences when expandinginto foreign markets. Each country has its own set of regulations governing product safety, labeling requirements, and intellectual property rights. Therefore, businessesmust ensure compliance with local laws and regulations to avoid potential legal issues and protect their brand reputation.Despite these challenges, the globalization of products offers immense opportunities for innovation and growth. By embracing cultural diversity and leveraging technological advancements, companies can develop products that resonate with global consumers and drive sustainable business success.In conclusion, the globalization of products is a complex but inevitable phenomenon in today's interconnected world. While it presents challenges related to cultural adaptation, communication, and legal compliance, it also offers opportunities for market expansion and innovation. By understanding and respecting cultural differences, investing in localization and effective communication, and ensuring compliance with local regulations, companies can successfully navigate the global marketplace and thrive in an increasingly diverse world.。
国际商品的优缺点英语作文
国际商品的优缺点英语作文International trade has brought about a wide range of benefits and drawbacks for countries around the world. Oneof the most significant aspects of international trade is the exchange of goods and services across borders. In this essay, I will discuss the advantages and disadvantages of international commodities.Firstly, the main advantage of international commodities is the availability of a wider range of products. International trade allows countries to access goods that may not be available domestically. This can be particularly beneficial for countries that have limited resources or are unable to produce certain goods themselves. For example, coffee is not grown in many countries, but through international trade, it can be easily imported and enjoyed by people all over the world.Secondly, international commodities can help to boost economic growth. When countries engage in internationaltrade, they can increase their exports, which can lead to an increase in revenue. This revenue can then be reinvested in the country's economy, creating more jobs and promoting economic growth. For example, China's export-oriented economy has helped to drive its rapid economic growth over the past few decades.However, there are also some disadvantages to international commodities. One of the main drawbacks is the potential for exploitation of workers and resources in developing countries. In some cases, multinational corporations may take advantage of cheap labor and lax environmental regulations in developing countries to produce goods at a lower cost. This can lead to poor working conditions and environmental degradation in these countries.Another disadvantage of international commodities is the potential for trade imbalances. When one country imports more than it exports, it can lead to a trade deficit, which can have negative effects on the country's economy. For example, the United States has had apersistent trade deficit for many years, which has contributed to its large national debt.In conclusion, international commodities have both advantages and disadvantages. While they can provide access to a wider range of products and boost economic growth, they can also lead to exploitation of workers and resources in developing countries and contribute to trade imbalances. It is important for countries to carefully consider the potential benefits and drawbacks of international trade before engaging in it.。
商业报告英语作文的实施效果
商业报告英语作文实施效果分析In the global business environment, the importance of effective communication cannot be overstated. Among various communication tools, the use of English in business reports has become increasingly significant, as it serves as a common language that facilitates understanding and collaboration among international partners. This article aims to analyze the implementation effects of English business reports, focusing on their effectiveness in enhancing communication, decision-making, and overall business performance.**Enhanced Communication**The primary benefit of using English in business reports is its ability to bridge language barriers. By utilizing a common language, businesses can ensure that their messages are accurately conveyed to a wider audience, regardless of their native language. This not only improves the efficiency of communication but also enhances the quality of information exchange. As a result, businesses can expect smoother collaborations and fewer misunderstandings, leading to more successful outcomes.**Improved Decision-Making**English business reports also contribute to better decision-making. By presenting information in a standardized and structured format, these reports allow decision-makers to quickly identify key trends, patterns, and potential risks. The clarity and precision of English enable decision-makers to make informed choices based on accurate data and analysis. This, in turn, leads to more strategic and profitable decisions that benefit the business in the long run.**Boosted Business Performance**The overall business performance is significantly impacted by the effective use of English in business reports. Better communication and improved decision-making lead to increased operational efficiency, cost savings, and greater market penetration. By utilizing English as a common language, businesses can expand their reach to a global audience, attract more investors and customers, and achieve greater success in the international market.In conclusion, the implementation of English business reports has significant positive effects on businesscommunication, decision-making, and overall performance. By bridging language barriers, improving decision-making, and boosting business performance, the use of English in business reports has become an integral part of successful international collaborations and strategies.**商业报告英语作文实施效果分析**在全球商业环境中,有效沟通的重要性不言而喻。
联合国销售合同制度英文
The United Nations Sales Contract System, also known as the United Nations Convention on Contracts for the International Sale of Goods (CISG), is an international treaty that provides a uniform legal framework for the sale of goods across borders. The CISG, adopted in 1980 and entered into force in 1988, has been widely recognized and implemented by many countries around the world.The purpose of the CISG is to simplify and facilitate internationaltrade by establishing a set of rules that governs the formation, performance, and termination of sales contracts. The CISG covers a broad range of issues, including the offer and acceptance, the rights and obligations of the parties, the passing of risk, and the remedies for breach of contract.One of the key features of the CISG is its applicability. The CISG applies to contracts for the sale of goods between parties whose places of business are in different countries. This means that the CISG can be used to govern contracts between parties from different legal systems, which can help to reduce legal uncertainty and promote international trade.The CISG begins with the definition of a "sale of goods," which is a contract for the sale and purchase of movable property. The CISG doesnot apply to contracts for the sale of land, securities, or other immovable property. The CISG also excludes certain types of transactions, such as insurance, banking, and transport.The CISG provides a detailed framework for the formation of sales contracts. According to the CISG, a contract is formed when the terms of the offer are accepted by the offeree. The CISG also sets out the rules for the interpretation of contracts, including the principle that contracts should be interpreted in a manner that gives effect to the intentions of the parties.The CISG establishes the rights and obligations of the parties to asales contract. The seller's main obligation is to deliver the goods in accordance with the contract, while the buyer's main obligation is topay the price. The CISG also provides rules on the passing of risk,which determines when the risk of loss or damage to the goods passes from the seller to the buyer.One of the most important aspects of the CISG is its provisions on remedies for breach of contract. The CISG provides a comprehensive set of remedies for breach of contract, including the right to terminate the contract, claim damages, and require specific performance. The CISG also sets out the conditions under which remedies may be claimed, and the procedures for seeking remedies.The CISG has several advantages over other international sales contract laws. First, the CISG is widely recognized and implemented by many countries, which makes it easier for parties to international sales contracts to predict the outcome of disputes. Second, the CISG provides a clear and concise set of rules, which helps to reduce legaluncertainty and promote international trade. Third, the CISG is based on the principle of freedom of contract, which allows parties to tailor the terms of their contracts to their specific needs.In conclusion, the United Nations Sales Contract System, or the CISG, is an important international treaty that provides a uniform legal framework for the sale of goods across borders. The CISG has several advantages over other international sales contract laws, including its wide recognition and implementation, clear and concise rules, and its focus on freedom of contract. By providing a set of rules that govern the formation, performance, and termination of sales contracts, the CISG helps to simplify and facilitate international trade, which is essential for the growth and development of the global economy.。
商业评价英语作文模板
商业评价英语作文模板英文回答:Business Evaluation Template。
Executive Summary。
Provide a brief overview of the business and its key findings.Industry Analysis。
Describe the industry landscape, including key trends, competition, and market size.Identify potential opportunities and threats.Market Analysis。
Delineate the target market, including demographics,psychographics, and behavior.Analyze customer needs, wants, and preferences.Competitive Analysis。
Examine the key competitors, their strengths, weaknesses, and market strategies.Identify competitive advantages and areas for improvement.Business Model。
Describe the core business model, including revenue streams, cost structure, and value proposition.Evaluate the effectiveness and sustainability of the model.Financial Analysis。
Review the financial performance of the business, including revenue, profitability, and cash flow.Assess the financial health and stability of the organization.Operational Analysis。
国际电商交流术语英语作文
In the era of globalization, the world has become a global village where international trade is as common as local shopping. Ecommerce, in particular, has revolutionized the way we buy and sell goods across borders. As a high school student with a keen interest in international business, I have always been fascinated by the language of international ecommerce. This essay delves into the world of ecommerce terminologies and how they have become an integral part of global trade.One of the most fundamental aspects of international ecommerce is the language used to facilitate transactions. English has emerged as the lingua franca of business, and understanding the specific terminologies is crucial for success in this field. For instance, terms like etailer for an online retailer, digital wallet for a virtual method of storing payment details, and crossborder ecommerce for online transactions that involve buyers and sellers from different countries are now common in the business lexicon.My journey into understanding international ecommerce terminologies began with a project for my economics class. We were tasked with researching and presenting on a foreign ecommerce platform. I chose Alibaba, a Chinese multinational technology company specializing in ecommerce, retail, and technology. Through this project, I learned about terms like B2B businesstobusiness, B2C businesstoconsumer, and C2C consumertoconsumer which are fundamental to understanding the different models of ecommerce.Moreover, the concept of dropshipping was a revelation. Its a retail fulfillment method where a store doesnt keep the products it sells in stock.Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. This term and practice have opened up new avenues for small businesses to operate internationally without the need for large inventories.Another term that caught my attention was SEO or Search Engine Optimization. This is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. Understanding SEO is crucial for eretailers as it can significantly impact visibility and sales. For example, optimizing product descriptions with the right keywords can enhance a products ranking in search results, thereby attracting more potential buyers.In the realm of payments, ewallets and cryptocurrency are terms that have reshaped how transactions are conducted online. Ewallets provide a secure and efficient way to store and use funds online, while the advent of cryptocurrencies has introduced a decentralized form of currency that is gaining popularity in ecommerce transactions.My exploration of international ecommerce also led me to discover the importance of logistics in this industry. The term refers to the detailed organization and implementation of the efficiency of a businesss supply chain, the procurement, transportation, and distribution of goods. International ecommerce relies heavily on efficient logistics to ensure timely delivery of products to customers worldwide.Furthermore, the term cybersecurity is of paramount importance in ecommerce. With the increasing number of online transactions, the risk of cyber threats has also grown. Cybersecurity measures protect online platforms and transactions from unauthorized access, ensuring the safety of sensitive information.In conclusion, the terminologies of international ecommerce are as diverse as the industry itself. They are the building blocks of online trade and understanding them is essential for anyone looking to navigate this dynamic field. From the basics like etailer and B2B to more complex concepts like dropshipping and SEO, these terms have not only enriched my vocabulary but also provided me with a deeper understanding of how global ecommerce operates. As I continue my education and consider a future in international business, these terminologies will undoubtedly serve as a solid foundation for my career.。
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Usability Evaluation Issues in Commercial and Research Systems Laila Dybkjær#, Niels Ole Bernsen#, Hans Dybkjær*#NISLab, University of Southern Denmark Campusvej 55, 5230 Odense M, Denmark laila@nis.sdu.dk, nob@nis.sdu.dk*Prolog Development Center A/S (PDC) H. J. Holst Vej 3C-5C, 2605 Brøndby, Denmarkdybkjaer@pdc.dkAbstractThis paper briefly reviews current-practice usability evalua-tion methods and criteria for spoken dialogue systems. We then describe how two commercial and one research system were evaluated with respect to usability and discuss simil-arities and differences. Finally, we discuss the industrial need for cheaper ways of evaluating usability and the need to pur-sue research on usability in a field in which the technological capabilities of systems continue to improve and diversify at a rapid pace.1.IntroductionIn recent years, usability evaluation of spoken, possibly multimodal, dialogue systems (SMDSs) has come into focus both as a research topic and as a commercial quality para-meter. Usability is likely to remain important as increasing numbers of users with no particular computer skills use elec-tronic devices which can run spoken dialogue applications. In parallel, applications are becoming more sophisticated and powerful, which implies new challenges for usability design and evaluation.Due to the nature of the technology, industry has never ignored usability entirely. However, focus is still on building the system and ensuring that it has the required functionality. Usability is recognised as important but still seems to belong to the luxury category. Normally, only limited usability evaluation is done unless the customer wants to pay for more.A customer might be willing to pay slightly more for improved usability but only within limits. Extensive usability testing is expensive and may not improve usability with a factor comparable to the increase in price.We believe that there is reason to address usability eval-uation from various angles. One is to find ways to get more usability evaluation for less cost. Another is to extend our knowledge of which parameters contribute to usability and how much. A third is to investigate how to deal with new issues in evaluation imposed by new application types.This paper provides a brief current-practice overview, presents and compares the evaluation of three very different systems and discusses the above three challenges.2.Current-practice in usability evaluation The development of an SMDS is development of a piece of software and hence should follow the software lifecycle pro-cess. Over the years, it has become clear that iterative devel-opment tightly integrated with evaluation is the most appro-priate approach. Evaluation includes technical and usability evaluation. Both should be done from early on and throughout the life-cycle. Before performing usability evaluation one should consider the purpose, the method(s) to use and which evaluation criteria to apply. The purpose influences the choice of methods and criteria. Parameters, such as resources available and the system’s stage of development, also have an impact on which method(s) and criteria to use.2.1.Current-practice usability evaluation methodsNo single usability evaluation method can provide answers to everything. Thus it is preferable to use a mix of different me-thods during development. In the following, we briefly men-tion a number of current-practice usability evaluation meth-ods with recommendations for when to use them and com-ments on their drawbacks and advantages. The list is not exhaustive. See, e.g., [19] for a broader discussion.Some methods are primarily meant for early evaluation with no implemented system, e.g., walkthroughs, mockups or paper prototyping; some aim at the partially implemented system, e.g., high-fidelity prototyping, “bionic” Wizard of Oz, and controlled laboratory testing; others are for the phase when the system is fairly close to completion, e.g., controlled laboratory testing and field tests; yet others are applicable at any time during development. Interviews, questionnaires and think-aloud protocols may be used throughout and in combin-ation with any method involving users. Heuristic evaluation and expert reviews may be used any time but preferably in the early and middle phases to supplement a method invol-ving representative users. The earlier errors can be caught and corrected, the cheaper the development process will be.Early methods typically involve a system version which is easy to set up and change. A drawback is that such versions are far from being a real system. Yet these methods can generate useful insight and reveal major usability problems.Methods involving users are generally costly as they in-volve (i) efforts to find users, prepare scenarios, and make sure everything works, and (ii) analysis of the data collected during interaction and possibly afterwards in interviews or questionnaires. The analysis process is typically time consu-ming. Still, it is crucial to get users’ reactions to the system to detect major inadequacies early on. Care should be taken that the collected data is reliable and not, e.g., corrupted by the use of priming scenarios or leading questions.Heuristic evaluation and even expert reviews are cheap. Heuristic evaluation requires a set of guidelines and the sole focus is on whether the system follows the guidelines. An ex-pert review requires that an expert can be found and findings may be tainted by the opinions of the expert.In addition to cost and development phase the choice of method depends on evaluation purpose. Overall, we may dis-tinguish between diagnostic, performance and adequacy eval-uation. Diagnostic evaluation finds and diagnoses errors to help repair the system. Performance evaluation measures user performance with the system. Adequacy evaluation concerns how well the system fits its purpose and meets user needs and expectations. Thus, e.g., expert reviews and heuristic evaluation may work well in diagnostics but are unsuited iffocus is on user performance. For realistic measurement of many aspects of performance, an implemented system is needed whereas adequacy may be measured using, e.g., a Wizard-of-Oz simulated system.A fair range of evaluation methods exist which can help developers improve usability no matter if the system is a re-search system or a commercial one. The main problem in the use of those methods is probably one of cost, in people, time and money. There must be people with the skills to select and apply suitable methods, time to conduct usability testing and analyse results, and a reasonable budget for doing it.2.2.Current-practice usability evaluation criteria Evaluation is quantitative or qualitative, subjective or objec-tive [6]. Ideally, we would like to have quantitative and ob-jective usability evaluation scores which, e.g., can be objec-tively compared to scores obtained from other SMDSs or pre-vious versions of the same SMDS. Currently, many important usability parameters cannot be quantified, and objective expert evaluation can be uncertain or non-existent. Thus, subjective evaluation remains crucial in usability evaluation.The ISO standards for measuring software usability and quality can be used for SMDSs evaluation. ISO 9241-11 on usability lists effectiveness, efficiency and satisfaction but many other parameters are relevant. Thus, at [12], usability is also defined as having to do with (i) learnability, including predictability, synthesisability, familiarity, generalisability, and consistency, (ii) flexibility, including dialogue initiative, multi-threading, task migratability, substitutivity, and custo-misability, and (iii) robustness, including observability, re-coverability, responsiveness, and task conformance. ISO/IEC 9126-1 on product quality [13] introduces parameters, such as attractiveness, understandability, and operability.The SMDS literature proposes many other criteria, e.g., modality appropriateness; adequacy of modality understan-ding, output phrasing, output representation, error handling, feedback, and emotion expression; quality of output, e.g., voice, graphics, and animation; naturalness of interaction and embodied agent; ease of use of system and devices; frequency of interaction problems; sufficiency of domain coverage, reasoning capabilities, and user modelling; task success rate, error correction rate, and marketability; see also the list of quality features in [16].A major problem, therefore, is to select the right criteria for the test of a given system. For an evaluator it is important to know the range of criteria available, to make a proper se-lection for the purpose. A second major problem is that many usability criteria are vaguely defined, making them hard to apply. For example, when is it safe to conclude that system X is “adequate” in respect Y? New system types may require new criteria to be clearly defined and operationalised.ability evaluation of three systems While the same set of methods and criteria is available to industry and academia, their actual use differs across systems, as illustrated for the systems described in the following, i.e., a traffic information system, a frequently asked questions system, and an edutainment system. Part of the difference can be explained by differences in system complexity. Increased complexity seems likely to require an increased effort in usability evaluation. A second factor is that usability evaluation cost must be kept low for industrial systems to be competitive wrt. price, whereas it may be a research aim to study usability evaluation aspects and therefore put consid-erable effort into evaluation. For further information on eval-uation activities see [7], and see [16] for a brief overview of how 15 different systems were evaluated.3.1.Traffic information systemThe traffic information system is a telephone-based commer-cial dialogue system which was put in operation in spring 2005. It informs about overall traffic conditions in major re-gions of Denmark and in particular about traffic and delays due to construction work on a motorway in Copenhagen. The system, developed by PDC, is not very complex and clearly feasible within the limits of today’s SMDS technology.Dialogue model design and evaluation was supported by a tool, DialogDesigner [5], cf. spokendialogue.dk. Dialog-Designer includes a Wizard of Oz tool which was used for developer walkthroughs of the dialogue model and semifor-mal Wizard of Oz sessions with colleagues. Focus was on pin-pointing interaction problems and missing functionality, and checking for correctness. After implementation, 8 collea-gues who were not in the project were given scenarios and called the system. Each had three scenarios one of which left it completely to the test person what to ask for. Four scenario sets were used, totalling 8 scenarios plus the free one. Again, focus was on possible interaction problems and functionality. The dialogues were not analysed in detail, neither with the simulation nor with the implemented system. Identification of problems was based on observations during the interactions and feedback from the test subjects. Logs were used for the problems analysis.3.2.Frequently asked questions systemThe FAQ system is a telephone-based commercial dialogue system which was put in operation in 2002. The system pro-vides general information on holiday allowance and answers questions, such as “Is Saturday considered a holiday” or “Can I transfer vacation to next year”. Development was supported by a government grant to stimulate uptake of spoken dialogue systems in Denmark, the FAQ system being borderline of commercial feasibility due to its large unstructured domain. PDC and NISLab collaborated on its development.A two-step approach was used. First, a limited FAQ called Vejled (Guidance) was developed to get the technology in place while still having a relatively simple dialogue, and to generate initial experience with real users. In particular, the initial prompt design turned out to be crucial. The second step was to enhance Vejled into a real FAQ system.The first tests of Vejled were internal with colleagues. Focus was on identifying missing functionality and usability problems during interaction. All calls were transcribed and analysed, resulting in changes to the system. The amount of data was small as people didn’t phone more than once unless explicitly told. In spring 2002 we invited people outside our sites to call Vejled. This resulted in 225 calls which were transcribed. Dialogue transactions were carefully analysed since transaction success was a key metrics in the contract. People were encouraged to fill in a questionnaire but only 12 did. Users were quite positive on average but clearly there was still room for improvements. Vejled was improved and put in production in summer 2002. All collected dialogueswere transcribed and some were selected for further analysis to provide input to the FAQ system.The FAQ system was also initially tested internally and rather systematically to see if all required functionality was in place and if there were problems in the interaction. Later we made closely monitored lab tests with external people, each subject carrying out a number of scenarios. After interaction, the test person was interviewed to get his/her opinion on the system and any encountered problems. All FAQ dialogues were transcribed and, among other things, analysed for interaction problems. After the FAQ was put into production we continued to receive a batch of 150-1000 dialogues every week, depending on the season, all of which were transcribed during the first five months of 2003. About 300 of these were selected for analysis and annotated for transaction success.tainment systemThe Hans Christian Andersen (HCA) system was developed in EU research project NICE (2002-2005) [18]. The system enables spoken and 2D gesture interaction with 3D embodied conversational fairytale author HCA in his study. Natural language understanding, conversation management and res-ponse generation was developed by NISLab. NISLab conduc-ted closely similar user tests with the first and second proto-types (PT1 and PT2). Representative target users (children aged 10 to 18 years) were used in both tests. The users inter-acted with HCA in two sessions of 15-20 minutes. In Ses-sion1 they were entirely on their own regarding what to talk to HCA about. In Session2 they used a sheet with suggestions for what they might try to talk to him about, such as finding out about his family or the pictures in his study. After interaction, each user had a structured interview. PT2 gave rise to more questions than PT1, due to added functionality. The PT1 and PT2 tests are reported in detail in [2][3].Decisions on which usability issues to evaluate were made early in the project. Basic usability evaluation criteria included: adequacy of speech and/or gesture understanding; quality of output voice, animation, and graphics; adequacy of output phrasing; sufficiency of domain coverage; number of objects interacted with; number of topics addressed; and frequency of interaction problems. Core criteria included: conversation success; naturalness of using speech and gesture and of output behaviour; sufficiency of reasoning capabilities; ease of use; adequacy of error handling; scope of user modelling; entertainment value; educational value; and user satisfaction. Many of these criteria required subjective eval-uation which is why the interviews were crucial.parison of evaluation processesComparison among the evaluation processes just described suggests that the larger and more unstructured the domain, the more complex the system, and the more research involved, the larger is the need to repeatedly collect and analyse test data. For the research system, a larger number of criteria were used than for the commercial ones. It is natural that innovative SMDS research requires application of a broad range of criteria for usability evaluation.For all three systems, usability evaluation is heavily based on empirical methods for the study of user-system interaction. Interaction problem analysis is considered crucial in all cases. Interaction problems are closely related to measures, such as task/conversation success, ease of use, and error handling adequacy. Moreover, domain coverage is considered an important usability parameter for all three systems.User satisfaction is also important. User satisfaction has not yet been investigated for the commercial systems but this will be done later for the traffic information system. During development, focus was not on obtaining an artificial user sa-tisfaction rate as it would have been, had we asked our sub-jects. Focus was rather on eliciting input on what should be improved and how they had experienced the interaction. Some overall satisfaction rate might have been deduced from their answers to questionnaires and interviews but we did not do that. For the research system, users were asked a number of interview questions which could indicate their degree of satisfaction, such as their general evaluation of the system.Heuristic evaluation was not made of any of the systems. Expert evaluation was made of the traffic information and holiday allowance rules by the customers’ domain experts. For the FAQ system, an expert review was made by NISLab as the non-developing site. In the NICE project, no expert review was made. Indeed, it would have been difficult to find an expert who had the time and skills required for this purpose.4.Industrial needs and challengesTo reduce usability evaluation cost we seem to need either to automate parts of the process which today are done manually or find new low-cost evaluation methods. The ideas of sim-plifying or automating evaluation are not new. Several evalu-ation frameworks have been proposed in recent years, of which PARADISE [21] is probably the most well-known. The idea is to predict user satisfaction from quantitative metrics, such as elapsed time and number of turns, avoiding reliance on subjective user opinions from usability tests. Various weaknesses have been pointed out, however [7][15][16], and prediction accuracy is not good enough [10][17]. Building on PARADISE, the PROMISE framework [1] was applied to multimodal interaction in the SmartKom project and later modified [20] but there are still several open issues.(Partial) automation has the potential to effectively reduce evaluation effort. The following examples address work towards automation. If interaction involves speech recogni-tion, there are tools which facilitate transcription by display-ing what was recognised. It is much faster to correct misrec-ognitions than typing everything from scratch.Transaction or task success rate is often considered an important measure and work has been done to automate the process of annotating transaction successes, including the problems involved in achieving success. Hastie et al. [11] infer task completion from tagging of specific system utterance states. They disregard user utterances although, in principle, task completion needs not equal task success. Dybkjær and Dybkjær [4] investigate the possibility of automatic derivation of transaction success for task-oriented dialogues from simple act-topic annotations that also provide an idea of dialogue smoothness.Harris [9] stresses the importance of an electronic dialogue model. Once we have an electronic model we can add various kinds of support for development and evaluation. The DialogDesigner tool is an example and there are others, see, e.g., [14][22]. DialogDesigner supports the design of a dialogue model, including graphical presentation, for relatively simple, task-oriented dialogue. This model can thenbe used for Wizard of Oz simulation and for generation of test scripts for later evaluation of the implemented system. Other evaluation support might be added to DialogDesigner, e.g., transcription support, a check for blind ends and coherence in the dialogue model, cf. [22], or well-formedness checks according to, e.g., some kind of act-topic pattern rules.5.Research project challengesSMDSs still have a long way to go before we can emulate multimodal human natural interaction abilities. On the way towards this goal, when pushing the limits of current tech-nology, new usability challenges are bound to arise continu-ously in the form of new factors to analyse, define, and mea-sure, such as, right now, conversation success, educational value, entertainment value, or the roles and uses of animated interface agents.We still do not know exactly what user satisfaction is or how it can be reliably predicted from en ever-expanding set of relevant usability parameters. Among other things, user satisfaction is a function of users’ preferences, and these differ from one user to another. This emphasises the importance of research on on-line adaptive systems which can also adapt to differences in user skills and background knowledge, and which can do so quickly, given the fact that many SMDSs are meant for walk-up-and-use. Long-term studies of usability is another important issue. There are not yet many results that show what happens to regular system users’ perception of usability over time. Also, it is a moot question today if new modality combinations might help re-move some of the familiar SMDS usability issues for good.6.ConclusionWe have briefly outlined current practice in usability evalua-tion methods and criteria for SMDSs, followed by compa-rison of the usability evaluation made of two commercial and one research SMDS of different complexity. On this back-ground, we discussed industrial needs for, and research chal-lenges in, usability evaluation. Important issues to address were found to include increased automatic support for eval-uation, research on system and user adaptation, long-term studies of usability, and improved operational definitions of important new, and even some old, evaluation criteria.7.References[1]Beringer, N., Kartal, U., Louka, K., Schiel, F., and Türk,U.: PROMISE - A Procedure for Multimodal Interactive System Evaluation. Proceedings of the LREC Workshop on Multimodal Resources and Multimodal Systems Evaluation, Las Palmas, 2002, 77-80.[2]Bernsen, N.O. and Dybkjær, L.: Evaluation of SpokenMultimodal Conversation. Proceedings of ICMI 2004, Penn State University, USA, 2004, 38-45.[3]Bernsen, N.O. and Dybkjær, L.: User Evaluation ofConversational Agent H. C. Andersen. Proceedings of Eurospeech, Lisbon, Portugal, 2005.[4]Dybkjær, H. and Dybkjær, L.: From Acts and Topics toTransactions and Dialogue Smoothness. 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