长虹SWOT分析法—机会分析(英文)
关于长虹集团彩电产业的swot分析
关于长虹集团彩电产业的swot分析关于长虹集团彩电产业的SWOT分析一、企业优势:(小字为自诉讲解参考内容)1 作为大型的国有企业，享有一定的政策优势2 过硬的产品质量和品牌知名度在实施环境管理体系认证方面，积极与国际惯例接轨，采取走生产“绿色产品”和取得“产品认证”的“双绿色”道路。
拿到了被业界称之为国际市场“绿色通行证”的ISO14001环境管理体系认证。
2010年中国500最具价值品牌，前十强。
6月28日，世界品牌实验室(WBL)发布2010年中国500最具价值品牌，长虹品牌价值682.58亿元，位居中国最具价值品牌前十强。
诺贝尔经济学奖得主、世界品牌实验室主席罗伯特•蒙代尔向长虹颁发了品牌价值证书。
3 长虹彩电连续20年保持国内销量第一4月10日，国家统计局发布数据显示:2009年长虹彩电国内销量份额达到16.89%，位居行业第一。
至此，长虹彩电连续20年保持国内销量第一。
国家统计局同期发布的数据还包括:长虹等离子电视国内销量份额达43.07%，远高于其他品牌，成为国内等离子市场的绝对领导者。
4 四大等离子面板供应商2010年1月21日，长虹自主知识产权的等离子显示面板生产线全面量产，并准备在两年后将产能提升至年产600万片。
这使长虹成功跻身面板专利俱乐部，成为全球第四大等离子面板供应商。
5 覆盖全国的“阳光服务网络”为用户提供高效、快速的优质服务。
全新的“以客户为中心用心服务创造完美”的服务理念、打造一流的服务水平和完善封闭的服务体系。
旗下专业化的物流企业——四川长虹民生物流有限责任公司，具备完善的国内网络体系、强大的干线运输能力、辐射全国的仓储配送一体化运作能力， 40000多个经销网点均有自己的配送体系，960万平方公里内的任何一个用户都能快捷“送货上门”。
6 强大的自主创新能力协同全球优势资源，依托国家级长虹技术中心，公司建立起了开放式的自主技术创新体系，充分融合全球信息产业技术，提升自主研发能力，与众多全球产业主导企业建立战略合作并设立联合实验室。
英文版品牌swot分析
The tender and expention of brand:
Movie （box office over 700 million） Mobiel game (be came out within 2 month,the downloads were over 100 milliom ) Interesting sidelighes and special layout part
V.S
Diversification strategy certainly has its advantages, but it also increases the difficulty of unified strategic planning, causing the lack of unity of purpose, unity and orderly running of the industry chain mechanism, the most notable feature is the media vision it as its own development strategy, this is a misunderstanding
Multinational cooperation(ITV、 KBS、SBS etc)
Opportunities
Vulger extensive entertainment spirit Innovation
Multinational cooperation：
《Who Wants to Be a Millionaire?》 《百万富翁》
ቤተ መጻሕፍቲ ባይዱhe Travel Channel
--------The most stylish fashion city channel
长虹集团战略分析
战略问题是研究战争全局的规律性 的东西。 组员：严汉涛，诸建华，张强， 鲁建奇，陈光辉，陈晨光
主要内容
长虹概况 长虹集团军下乡作战 长虹SWOT分析 长虹3C及其他分析 长虹战略选择及形成 实施3C多元化战略
长虹集团
• 公司最高目标：长虹以产业报国，振兴民 族工业为己任。
• 此外，在手机及数码信息产业上，长虹尽管进入晚，但发展速度极快。 特别是在手机产业上，在以万明坚博士为带头人的手机专业团队的全 面运作下，快速跻身国产手机一线品牌行列。同时也基本完成了长虹 在国内手机市场上的综合性布局。 • 最终，在国内家电产业，长虹建立了自身独特的发展模式。即以完善 的产业链为基本架构，通过在各个行业和领域建立符合产品特色的产 业链，充分把握每个领域的核心技术和关键零部件的话语权，从而确 保自身在市场竞争中的综合优势和应变能力。 • 这种发展模式为长虹在农村市场的发展提供了强有力的动力与保证。 完善的产业链布局，令长虹对新品研发和成本控制的力度大大增强， 能及时根据农村的需求和市场环境，推出更贴近市场的产品和更具优 势的价格体系。这也直接促成了长虹在家电下乡的市场竞争，采取了 “更大力度、更多产品、更多优势”的高开、高打策略，直接向那些 “走一步看二步想三步”的彷徨式策略发起了强大的挑战和冲击。
简介
• 本着“员工满意、顾客满意、股东满意”的企业宗旨，始 终致力于创造符合消费者需求的快乐体验，不断以永为人 先的创新精神和彰显于世界的高品质3C消费电子，为消 费者创造价值，成为人们改变生活的推动力量。
坚持“科技领先、速度取胜”的经营理念，协同全球优 势资源，依托国家级长虹技术中心，公司建立起了开放式 的自主技术创新体系，充分融合全球信息产业技术，提升 自主研发能力，与众多全球产业主导企业建立战略合作并 设立联合实验室。在发挥集成电路、嵌入式软件和工业设 计等三大核心技术创新优势的同时，成功构建起完善的全 球消费类电子技术创新平台，使公司由传统的家电企业向 3C融合的信息家电企业转型，并成功构架跨越广电网、 通讯网及互联网的3C产业体系。
长虹的swot分析
工商0902班2009030415阿卜杜瓦日斯四川长虹SWOT矩阵分析长虹创业于1958年，是我国研制生产军用、民用雷达的重要基地，是我国建国初期重点建设项目之一。
经过近50年的持续稳定发展，长虹树立了中国家电企业由小到大、由弱到强、并迅速走向世界的杰出典范。
优势：S1、技术创新：平板彩电、数字化彩电技术改造，移动产品、3G产品研发等2、规模化制造：背投彩电生产线扩能项目3、长虹的品牌价值，位居行业第二4、全国各地的销售子公司劣势：W1、美国APEX公司等拖欠巨额债务2、南方证券的理财资金未收回3、大量存货积压机会：O1、政府给与的优惠税收政策2、国家拨款：研究经费、补助国债、贴息补助SO战略：1、积极切入高附加值的新产业，不断优化产业结构2、围绕“3G”融合的产业发展方向，不断拓展产品领域3、加大研发投资，提高竞争力 WO战略：1、以法律手段解决拖欠问题2、加大管理力度，加强投资监管3、加强内部管理，尤其需要建立产销顺畅的管理机制，避免出新进一步恶化的存货积压情况挑战：T1、家电业面临产品更新快，价格走低2、国外反倾销等贸易壁垒，竞争加剧 ST战略：1、发挥技术创新、规模化制造的优势，不断拓展新产品，降低成本2、锻炼队伍，丰富跨国销售经验 WT战略：1、寻求国家外交支持，坚决反对不平等贸易2、制定务实的跨国经营策略从上述各项分析可见，长虹公司面临的各方面压力很大，尤其是存货和财务方面不容乐观，国际间竞争合作仍显稚嫩。
在目前只有加大研发力度，在新领域、新产品开发上提高竞争力。
同时加强内部管理及投资监控，重视国内销售及海外市场竞争，力求以新技术及高质量去赢得自己的长远发展。
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SWOT矩阵
②加强营销队伍管理，适应未来多种渠道客户的不同要求。
③加强渠道创新，力求渠道增值。
①放弃没有竞争力的产品的生产，增强高端产品在渠道中的市场号召力。
②寻求介入新的产业，开发新的利润增长点。
长虹公司渠道管理SWOT分析矩阵
①以技术为突破，打造世界级家电制造企业，在全球产业链中牢牢占有研发、制造环节。
②加大品牌向世界推广力度，吸引国际销售人才，拓展海外出口业务。
③与未来可能的客户结成战略联盟，在未来的渠道中抢得先机。
①加大与专业连锁的交流，力求形成有效的客户管理模式。
②大力实施“数字长虹”战略，以技术领先突破贸易壁垒。
③加快扩张步伐，巩固“王”者地位，加大行业进入壁垒。
④将技术优势转化为市场的推动力，走技术型销售道路。
劣势（Weakness）
劣势机会策略（WO）
劣势威胁策略（WT）
①国有体制制约着企业的快速发展，销售团队尚未适应现代竞争的需要。
②与家电连锁缺乏交流合作，未能形成信息共享的局面。
③营销体系中尚未规范之处，难有全国统一的销售行动。
②国外专业连锁进入中国市场缓慢。
③长虹公司的出口业务收到国外反倾销等阻碍。
④国内家电连锁巨头有后向一体化的趋势。
优势（Strength）
优势机会策略（SO）
优势威胁策略（ST）
①长虹品牌价值398亿元，名列家电业第二。
②拥有经验丰富的销售团队。
③拥有国内顶级行
外部环境分析（OT）
内部资源分析(SW)
机会（Opportunity）
威胁(Threat)
①包括外资在内的资本已经或即将进入中国专业家电连锁行业。
swot分析英文版
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
SWOT分析模型(英文版)-PPT资料16页
Conducting a SWOT analysis
There are eight steps required to complete a SWOT analysis and create a SWOT matrix (also known as a TOWS matrix).
1. List external opportunities
Strengths
Opportunities
StrengthOpportunity strategies
Weaknesses
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
Conduct your own SWOT analysis
A BNET Professional Development Tool Version 2.0 January 29, 2019
SWOT分析,竞争优势（strength）和劣势（weakness）,机会（opportu。。。
SWOT分析,竞争优势（strength）和劣势（weakness）,机会（opportu。
SWOT是⼀种分析⽅法，⽤来确定企业本⾝的竞争优势（strength），竞争劣势（weakness），机会(opportunity)和威胁（threat），从⽽将公司的战略与公司内部资源、外部环境有机结合。
因此，清楚的确定公司的资源优势和缺陷，了解公司所⾯临的机会和挑战，对于制定公司未来的发展战略有着⾄关重要的意义。
SWOT分析的步骤： 1、罗列企业的优势和劣势，可能的机会与威胁。
2、优势、劣势与机会、威胁相组合，形成SO、ST、WO、WT策略。
3、对SO、ST、WO、WT策略进⾏甄别和选择，确定企业⽬前应该采取的具体战略与策略。
SWOT矩阵： 优势 劣势机会 so战略（增长性战略） wo战略（扭转型战略）威胁 st战略（多种经营战略） wt战略（防御型战略） 竞争优势（S）是指⼀个企业超越其竞争对⼿的能⼒，或者指公司所特有的能提⾼公司竞争⼒的东西。
例如，当两个企业处在同⼀市场或者说它们都有能⼒向同⼀顾客群体提供产品和服务时，如果其中⼀个企业有更⾼的赢利率或赢利潜⼒，那么，我们就认为这个企业⽐另外⼀个企业更具有竞争优势。
竞争优势可以是以下⼏个⽅⾯： ●技术技能优势：独特的⽣产技术，低成本⽣产⽅法，领先的⾰新能⼒，雄厚的技术实⼒，完善的质量控制体系，丰富的营销经验，上乘的客户服务，卓越的⼤规模采购技能 ●有形资产优势：先进的⽣产流⽔线，现代化车间和设备，拥有丰富的⾃然资源储存，吸引⼈的不动产地点，充⾜的资⾦，完备的资料信息 ●⽆形资产优势：优秀的品牌形象，良好的商业信⽤，积极进取的公司⽂化 ●⼈⼒资源优势：关键领域拥有专长的职员，积极上进的职员，很强的组织学习能⼒，丰富的经验 ●组织体系优势：⾼质量的控制体系，完善的信息管理系统，忠诚的客户群，强⼤的融资能⼒ ●竞争能⼒优势：产品开发周期短，强⼤的经销商⽹络，与供应商良好的伙伴关系，对市场环境变化的灵敏反应，市场份额的领导地位 竞争劣势（W）是指某种公司缺少或做的不好的东西，或指某种会使公司处于劣势的条件。
四川长虹公司的SWOT分析及其资本运营-财务管理论文-管理学论文
四川长虹公司的SWOT分析及其资本运营-财务管理论文-管理学论文——文章均为WORD文档，下载后可直接编辑使用亦可打印——摘要：国内家电产业不仅面临新的挑战和业务转型,也有很多发展的外部机会,值此机遇,家电企业应当搭乘东风,进行产业重组,解决企业经营管理遇到的问题,实现企业的发展战略。
近年来,一连串资本运作使得3C战略得以顺利实施,同时加速了四川长虹产业组织结构的调整。
关键词：长虹集团; SWOT分析; 资本运营分析;一、企业资本运营的基本概念（一）资本运营的含义资本运营的本质便是企业战略的组成部分，也是每一个企业做大做强的必要手段之一。
企业在资本市场上进行操作，应高效率地实施企业战略，改变不适合自身发展的生产经营方向，调整产品或服务及资本结构。
利用机会，扭转劣势，重新进行企业战略定位，培育适应应机战略的核心竞争力。
（二）企业资本运营的原则1. 最优化的资本规模。
适中的规模不会因管理层次的增加而导致信息成本、管理成本、监督成本的增加。
想要获得规模经济，就必须保持适中的规模，而不是盲目扩大生产经营规模。
2. 最短的资本周转时间。
资本经营应尽可能缩短资本周转的周期，尽可能提升流动速度，这是提高投资回报率的前提条件。
资本增值速度的快慢取决于资本周转速度的快慢。
3. 资本收益和风险配比原则。
一方面，投资的风险与收益成比例变化，赢利多，风险较大。
另一方面，只有获得能力强的企业才能真正有实力维护资本运营的安全，获利能力低下的企业在全球化产业竞争中，适时捕捉有风险的机遇，管理投资风险。
投资要在不同产品组合、不同风险组合的项目间进行最优搭配，这样既能降低财务风险，又能保证资本的效益和运营的效率。
二、四川长虹公司简介以员工满意、顾客满意、股东满意的经营哲学重设顾客的功能性或情感性诉求。
1958年，四川长虹电器股份有限公司成立于四川绵阳，努力为顾客创造价值，改变了人们的生活，并以永为人先的创新精神、优秀的设计能力，赢得顾客的认可。
SWOT分析模型(英文版)PPT
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
Strengths
Opportunities
StrengthOpportunity strategies
Weaknesses
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
A SWOT analysis helps you match your company’s resources and capabilities to threats and opportunities in the competitive environment.
SWOT analysis can be very subjective, but adding weighting and criteria to each factor increases the validity of the analysis. Also completing the SWOT matrix can help you pick the best strategy to implement.
Strengths
swot分析案例英语范文
swot分析案例英语范文SWOT Analysis Case Study.Executive Summary.SWOT analysis is a strategic planning tool that helps organizations assess their internal strengths and weaknesses, as well as external opportunities and threats. This analysis provides a comprehensive understanding of the organization's competitive landscape and helps inform decision-making.Strengths.Strong brand recognition and reputation.High-quality products and services.Innovative product development.Efficient and cost-effective operations.Experienced and skilled workforce.Weaknesses.Limited market share in certain regions.Dependence on a few key customers.High fixed costs.Slow product development process.Lack of diversity in the workforce.Opportunities.Growing global market for the company's products and services.Expansion into new geographical markets.Strategic alliances with complementary businesses.Technological advancements.Increasing demand for sustainability.Threats.Increased competition from both domestic and international rivals.Economic downturn.Regulatory changes.Supply chain disruptions.Climate change.Action Plan.Based on the SWOT analysis, the organization should focus on the following actions:1. Leverage strengths to expand into new markets.2. Address weaknesses by diversifying the customer base and reducing fixed costs.3. Capitalize on opportunities by forming strategic alliances and investing in technological advancements.4. Mitigate threats by monitoring competitors, staying abreast of regulatory changes, and developing contingency plans.Conclusion.SWOT analysis provides valuable insights into an organization's internal and external environment. By understanding its strengths, weaknesses, opportunities, and threats, the organization can develop a strategic plan to capitalize on its competitive advantages and mitigatepotential risks.中文回答：SWOT分析案例研究。
SWOT分析法(纯英文版)
Threats
1 some famous brands possess the most part of market shares. 2 the core technology of discoloration is easy to be imitated, if we depend on one straw, we are to be kicked out of the market sooner or later.
SWOT 分析
SWOT ANALYSIS
SWOT 分析
S
Strength
竞争优势
Internal Factor
W 0
T
Weakness
竞争劣势
Opportunity 机会
External factors
Threats
威胁
1 we’ve applied for the national patent(国家专利), and there is nobody but our company that grasps the core technology of discoloration. 2 our technology is mature, thus producing a large number of high-quality production, they are efficient, the effect of discoloration is stable and clothes won’t fade for a long time. 3 this color-changing washing powders are well received in the mainstream market. 4 whatever how dirty your clothes are, they can be cleaned quickly just by putting little our product in them.
个人swot分析（全英文版）.docx
个人swot分析（全英文版）.docxPersonal Marketing Plan1.Personal backgroundEunice, female, born in 1988, started studying in the first major of Public Administration in South China Agricultural University in September 2007, and started the dual degree in major of Electronic Information Engineering in September 2009, finally finished the two degrees at the same time and graduated in June 2011, studying MBA program in Arkansas State University now.2. Analysis insight(1) Strengths:* As an international student, I can speak foreign language naturally. Especially China is becoming a huge market with full of potential.*I communicate well with my team. I treat people sincere and good at listening to others and synthesizing their ideas. I’m so attentive that I always consider things with more perspectives and make ideas into practical plans. For example: I formed a team with two classmates from Indian to work on the projects those professor orders. Although we are from different country and our pronunciations are very different, I still can find ways to catch up with them, such as writing it down, repeat their sentences in my word, to make sure I didn’t misunderstand.When we need to organized a meeting, I usually collect all time we will be free, and choose an appropriate time integrating with other factors as rare abortion, good spirits.*I have a strong sense of responsibility. I usually love what I’m working on. I work seriously.Besides I’m willing to learn and good at using what I have learned. That’s why I studied double degree in my undergraduate degree. The knowledge of two different major can helpme premeditate things comprehensive, and the skill that I learned can merge together to helpme study overall.*The experience studying about administration makes me have good writing skills. When I worked as a volunteer in the Asian Games Organizing Committee, the Opening statement I drafted was adopted.(2) Weaks:* I lack the sense of competition. When there is someone try to be a team leader, I’ll do my best to help he/she to finish the project perfectly, instead of try to fight to be the leader.* My oral expression is too detailed sometimes. I always try to tell people things from the beginning to the end. That wastes a lot of time and confuses others sometimes.* I work hesitantly, especially when I face to make decisions.*I’m too conservative about work. And I work without enough risk-taking. I need to improve my innovation.* I have little experience in organization and management. I try to work in the society such as working as a secretary in a company’s human resources department, I have n’t predominated the skill to manage or organize.* I need a strict schedule to plan everything, or I’l l stay in ado. This shows obvious when I enjoined the summer vocation, though I decided to learn Japanese at the start of the holiday, I fail to finish it because I didn’t make a rigorous program.3. Analysis outsight:(1) Opportunities：* Analysis on the major, We can learn management methods and techniques more professional than other students. There is no doubt that we will be more professional in management. And all companies need management staff. So demanding from the market, this profession is very promising.*WTO countries are facing a globalization situation, which provide more opportunity in a broader arena to show personal advantage. And the world economy is waking up from the financial tsunami in 2008, that would create more jobs.* It can’t be i gnored that the ASU itself provides me with excellent hardware and software conditions. I have opportunity to participate in a number of research projects, applying my knowledge, accumulating more experience, and have many opportunities to contact with senior in industry.* I’m studying with many best students, which makes me have many occasions to learn from them and build good relationships with them.(2) Threats:* Globalization also means that international competition and challenges, companies demands for higher quality to individual. For example: employer hire people who know how to type 30 years ago, but they want employees know how to use computer, even programming.* There are so many excellent candidates participating in this competition while the opportunity is not necessarily equal. That will be a competition not only knowledge, but also for individuals to identify and seize chances to demonstrate my ability to test.3. Strategy(1) SO Strategy:*Keep studying hard to learn more knowledge and skills to improve my core competitiveness. *Participate in job training and corporate recruitment activities to exercise myself.(2) ST Strategy:*Learning expertise, review of engineering knowledge after-school in order to expand interview choices.。
SWOT分析,竞争优势（strength）和劣势（weakness）,机会（opportu。。。
SWOT分析,竞争优势（strength）和劣势（weakness）,机会（opportu。
SWOT是⼀种分析⽅法，⽤来确定企业本⾝的竞争优势（strength），竞争劣势（weakness），机会(opportunity)和威胁（threat），从⽽将公司的战略与公司内部资源、外部环境有机结合。
因此，清楚的确定公司的资源优势和缺陷，了解公司所⾯临的机会和挑战，对于制定公司未来的发展战略有着⾄关重要的意义。
SWOT分析的步骤： 1、罗列企业的优势和劣势，可能的机会与威胁。
2、优势、劣势与机会、威胁相组合，形成SO、ST、WO、WT策略。
3、对SO、ST、WO、WT策略进⾏甄别和选择，确定企业⽬前应该采取的具体战略与策略。
SWOT矩阵： 优势 劣势机会 so战略（增长性战略） wo战略（扭转型战略）威胁 st战略（多种经营战略） wt战略（防御型战略） 竞争优势（S）是指⼀个企业超越其竞争对⼿的能⼒，或者指公司所特有的能提⾼公司竞争⼒的东西。
例如，当两个企业处在同⼀市场或者说它们都有能⼒向同⼀顾客群体提供产品和服务时，如果其中⼀个企业有更⾼的赢利率或赢利潜⼒，那么，我们就认为这个企业⽐另外⼀个企业更具有竞争优势。
竞争优势可以是以下⼏个⽅⾯： ●技术技能优势：独特的⽣产技术，低成本⽣产⽅法，领先的⾰新能⼒，雄厚的技术实⼒，完善的质量控制体系，丰富的营销经验，上乘的客户服务，卓越的⼤规模采购技能 ●有形资产优势：先进的⽣产流⽔线，现代化车间和设备，拥有丰富的⾃然资源储存，吸引⼈的不动产地点，充⾜的资⾦，完备的资料信息 ●⽆形资产优势：优秀的品牌形象，良好的商业信⽤，积极进取的公司⽂化 ●⼈⼒资源优势：关键领域拥有专长的职员，积极上进的职员，很强的组织学习能⼒，丰富的经验 ●组织体系优势：⾼质量的控制体系，完善的信息管理系统，忠诚的客户群，强⼤的融资能⼒ ●竞争能⼒优势：产品开发周期短，强⼤的经销商⽹络，与供应商良好的伙伴关系，对市场环境变化的灵敏反应，市场份额的领导地位 竞争劣势（W）是指某种公司缺少或做的不好的东西，或指某种会使公司处于劣势的条件。
SWOT分析英文版及案例
Starting position
2021/10/10
3
case
the establishment of a new advanced hospital in the city made the situation even worse
Starting position
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case
Of course they need your
help!
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Rules
• Using SWOT analysis grid (next 2 slides) • Two groups • Using paper • 10 minutes for analysis • 10 minutes for decision making
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SWOT Analysis
SW
Weaknesses
OT
• Factors that are within an organization’s control that detract from its ability to attain the desired goal. • Which areas might the organization improve?
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Thank you!
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•… •… •…
Options
… … …
SO
Options
…
…
…
WO
Threats
•… •…
Options ST WT Options
…
…
长虹SWOT分析法—机会分析英文
opportunities
Hale Waihona Puke SWOT-opportunity opportunity analysis
◆ The SWOT analysis of steps: ◆ 1, the enterprise should list, advantage and
disadvantage, possible opportunities and threats. ◆ Should 2, advantages, disadvantages and
analysis ◆ Three, SWOT matrix analysis ◆ Four, case analysis ◆ Five, interaction problems
SWOT-opportunity opportunity analysis
◆ Opportunity a chance ◆ hould the favorable conditions timing is
SWOT analysis method
——Opportunity opportunity analysis
演讲人：
SWOT-opportunity opportunity analysis
◆ A, SWOT analysis method, the paper ◆ Second, opportunity chance to know and
SWOT分析法(纯英文版)
THE STRENGTH
THE WEAKNESS
1 This model has not yet widely recognized among people. 2 We have a extreme shortage of manpower, in fact, up till now, we have only six people in our company.
3 Through persistent research and development, cut costs by searching for the simplified procedures and cheap materials, offer the customers a competitive discount ^_^
Threats
1 some famous brands possess the most part of market shares. 2 the core technology of discoloration is easy to be imitated, if we depend on one straw, we are to be kicked out of the market sooner or later.
ACTION PLANS
1 We should strengthen advertisement intensity to attract more new customers, let more people know our brand.
2
Employ more people(the most important)
SWOT分析英文版及案例
SWOT Analysis
case
The facility was old
The building was really small
There was a lot of paper
3
Work and bureaucracy
2
4
The staff lack of motivation
steps
• Step 3: The manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate
help!
Rules
• Using SWOT analysis grid (next 2 slides) • Two groups • Using paper • 10 minutes for analysis • 10 minutes for decision making
SWOT Analysis Matrix
• Step 4: SWOT matrix
• Step 5: After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre
SWOT中英文
SWOT分析工作by Nigel Piercy and William GilesCardiff Business School and Strategic Marketing Development Unit, Marlow介绍SWOT(优势、劣势、机会和威胁)分析是在发展战略规划中最常见的实际分析工具, 是主管和顾问常用的实际分析方法。
就像大多数读者所知道的,SWOT分析是评估公司做出战略计划时的一个简单构造法，来找出公司的优势和劣势,并在外界环境中比较机遇和风险。
我们还不确定s wot分析方法的来源,但是有一个最好的swot分析运用是Abell和Hammond在1979年把SWOT分析用于市场分割和公司战略的分析。
运用SWOT分析方法吸引人的地方是这一技术是常见的和用户更容易理解的以及为公司在未来有能力开发一个好的项目提供了一个简单的结构化图。
事实上,这项技术非常著名的是我们有些保留主题是管理者不喜欢顾问和作者重新发现方向的书面作品!这就是说,我们的经验表明,是市场使swot分析得以重用,下面对其解释。
通过我们的观察,这个工具的使用将会普遍变得草率和失去重点，对随意的生产模式的鄙视也许是个很经典的例子!这必定是承认了利用SWOT分析是经常做得好的, 但这并不需要技巧的运用。
根据我们运用在管理公司上的技术经验,我们提出了几个建议如何在动态技术下形成新的洞察力和策略。
但是,首先,我们不应该忘记SWOT分析被广泛运用的原因(我们甚至滥用!)是它固有的特点。
它们是:●Swot分析技术是很简单的足够管理者很直接很容易的接触这个技术，不需要涉及计算机和管理科学。
●运用swot分析这个模型可以没有大的公司团体或者市场信息系统，但是它有足够的灵活性把两者整合在一起。
●Swot分析为我们提供了一个混合了定量的和定性的信息，确定的和不确定的事实，已知的和半知的理解的规划图，这就是战略营销策划。
很多公司和管理者提出swot分析是可行的,这些成果都能变成现实,能制定出真正的可行的策略。
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——Opportunity opportunity analysis 演讲人：
SWOTSWOT-opportunity opportunity analysis
◆ A, SWOT analysis method, the paper ◆ Second, opportunity chance to know and analysis ◆ Three, SWOT matrix analysis ◆ Four, case analysis ◆ Five, interaction problems
SWOTSWOT-opportunity opportunity analysis
◆(1) opportunity and threat analysis (OT) with the economy, society, and technology, and many other aspects, especially the rapid development of economic globalization, the world of the process of integration, the global information network speed up the establishment and consumer demand diversity, enterprise's circumstances are more open and unrest. This change of all enterprises almost produced profound effect. Because of this, environmental analysis become an increasingly important enterprise functions. The environment development trend are divided into two kinds: one said the environmental threat, another kind said environment opportunities. The environmental threat is a kind of environment refers to the development trend of adverse by the formation of the challenge, if do not take decisive strategic behavior, this kind of adverse trend will lead to the company's competitive position weakened. Environment is the opportunity to corporate behavior attractive field, in this field, the company will have a competitive advantage. On the analysis of the environment also can have different point of view. For example, a brief analysis of the method is the PEST, another more common methods of analysis is potter substitutive castings. ◆ Note: PEST analysis refers to the analysis of the macro environment, macro environment and said, it is to point to general environment influence all industries and enterprises of all kinds of macroscopic strength. And the macro environment factor analysis, different industries and enterprises according to their own characteristics and management need, the specific contents of the analysis of the difference, but the general to Political (Political), Economic (Economic), technology (Technological) and Social (Social) the four categories affect the enterprise mainly external environment factors were analyzed.
base
◆ Prior to or after transiting to integration ◆ Had the market access barriers reduced ◆ Had the ability of competition for acquisitions ◆ Had the market demand growth is strong, can rapid expansion ◆ To other geographical area had appeared, and expand the market share of the expansion
SWOTSWOT-opportunity opportunity analysis
◆ Companies face potential opportunity (O) : ◆ Market opportunities are the major factors to influence the company strategy. The
◆ Potential development opportunities may be: ◆ The enlarging trend had customers or product segments of the market ◆ -vice new product new technology skills to transfer business, for greater service customer
opportunities
SWOTSWOT-opportunity opportunity analysis
◆ The SWOT analysis of steps: ◆ 1, the enterprise should list, advantage and disadvantage, possible opportunities and threats. ◆ Should 2, advantages, disadvantages and opportunities, threats, combined form SO, ST, WO, WT strategy. ◆ Three, SO, should to ST, WO, WT strategy to identify and choice, determine the enterprise should now take the strategies and tactics.
SWOTSWOT-opportunity opportunity analysis
SWOT matrix: ◆ Should the internal advantage internal weaknesses ◆ Should S W ◆ External opportunity so strategy (growth strategy) wo strategy (reverse type strategic) ◆ Should O ◆ Rely on the internal advantage using external opportunities ◆ Seize opportunity to overcome internal weaknesses external ◆ Should an external threat st strategy (DuoZhong operation strategy) wt strategy (defense strategy) ◆ Should T ◆ Use the internal advantage reduce internal weaknesses ◆ Boycott to external threats to avoid outside threats
SWOTSWOT-opportunity opportunity analysis
◆ Opportunity a chance ◆ hould the favorable conditions timing is time ◆ Key factors should analysis ◆ nterprise external environment should face the opportunity
company managers should confirm that every opportunity, evaluation every opportunity to growth and profit prospects, the selection of those who can and company financial and organizational resources matching, make company to get the biggest potential the competitive advantage of the best chance.