经济管理--全球环境战略 ppt课件

ppt课件
7
Increasing Profitability Through Globalization
Expanding the market
Firms can market goods or services developed at home and sell them internationally.
Managers need to consider:
How globalization is impacting the environment in which their company competes
What strategies they should adopt to exploit opportunities How to counter competitive threats
2
精品资料
• 你怎么称呼老师？
• 如果老师最后没有总结一节课的重点的难点，你 是否会认为老师的教学方法需要改进？
• 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭
• “不怕太阳晒，也不怕那风雨狂，只怕先生骂我 笨，没有学问无颜见爹娘 ……”
• “太阳当空照，花儿对我笑，小鸟说早早早……”
The Global Environment
Business Policy
Chapter 6
Strategy in the Global
Environment
ppt课件
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Agenda
1. The global environment
2. Increasing profitability through global expansion 1. Expanding the market 2. Realizing economies of scale 3. Realizing location economies 4. Leveraging the skills of global subsidiaries
Increasing Profitability Through Globalization
Globalization increases profits by:
Expanding the market Realizing economies of scale Realizing location economies Leveraging the skills of global subsidiaries
If indigenous competitors lack comparable products.
The success of many multinational competitors is not based just upon their goods and services but on the distinctive competencies that underlie their production or marketing.
ppt课件
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The Global Environment
Globalization implications:
Industry boundaries do not stop at national borders Efficient foreign producers can threaten local competitors
Examples of market expansion?
ppt课件
8
Increasing Profitability Through Globalization
Expanding the market
Firms can market goods or services developed at home and sell them internationally.
New threats emerged
Industry competition intensifies as national markets become parts of global markets Globalization has also created opportunities for companies to gprpot课w件 outside of their nationa6l
3. Cost plocal responsiveness
1. Pressures for cost reductions 2. Pressures for local responsiveness
4. Choosing a global strpaptt课e件gy
Firms can spread fixed costs of development and production over a global market.
The size gained through global expansion can lead to increased bargaining power, leading to lower costs.
If indigenous competitors lack comparable products.
The success of many multinational competitors is not based just upon their goods and services but on the distinctive competencies that underlie their production or marketing.
Large software developers translate their software products into many languages
ppt课件
9
Increasing Profitability Through Globalization
Realizing economies of scale