商业道德(Business Ethics)课件
《商业伦理__英文版》课件
II. Ethical Theories
Deontological Theories
Explore ethical theories that focus on the inherent nature of ethical actions, independent of the consequences.
3 Future
Discuss the future direction of business ethics research and education.
References
List of sources consulted for this comprehensive presentation on business ethics.
Relationship
Explore the dynamic relationship between ethics and the law in the business context.
Challenges
Identify the ethical challenges faced by businesses operating within legal environments.
V. Business Ethics and the Law
Legal Framework
Understand the legal framework that governs business practices and its interaction with ethical considerations.
Teleological Theories
Discover ethical theories that emphasize the consequences or outcomes of actions as the basis for ethical decision-making.
商业道德英文课件
商业道德英文课件一、引言：商业道德的重要性在当今商业环境日益复杂的背景下，商业道德显得尤为重要。
商业道德不仅关乎企业的声誉和可持续发展，还直接影响着消费者的信任和社会的和谐。
本课件将带领大家了解商业道德的基本概念、原则及其在现实中的应用。
二、商业道德基本概念1. 定义：商业道德是指商业活动中，企业、员工和个人遵循的一种道德规范，旨在指导他们在商业行为中做出正确的决策。
2. 核心价值观：诚信、尊重、责任、公平、正义。
三、商业道德原则1. 诚信原则：企业应诚实守信，不欺骗、不误导消费者和合作伙伴。
2. 尊重原则：企业应尊重员工、消费者、竞争对手及社会公众的权益。
3. 责任原则：企业应承担起社会责任，关注环境保护，确保可持续发展。
4. 公平原则：企业应在市场竞争中公平竞争，不采取不正当手段获取利益。
5. 正义原则：企业应维护社会正义，积极参与社会公益事业。
四、商业道德案例分析1. 案例1：某企业因产品质量问题被曝光，分析其违背的商业道德原则及后果。
2. 案例2：某企业积极履行社会责任，关注环境保护，探讨其商业道德价值。
3. 案例3：某企业通过不正当手段获取市场份额，讨论其商业道德缺失及影响。
五、商业道德在职场中的应用1. 如何在职场中树立正确的商业道德观念。
2. 企业如何培养员工的商业道德素养。
3. 个人如何在商业活动中践行商业道德。
六、商业道德与企业文化制定明确的商业道德准则。
开展商业道德教育培训。
建立激励机制，鼓励员工践行商业道德。
七、商业道德面临的挑战与应对策略1. 挑战：市场竞争激烈、信息不对称、法律法规不完善等因素，使得商业道德面临诸多挑战。
2. 应对策略：加强法律法规建设，完善市场监管。
提高企业自律意识，建立健全内部监督机制。
增强消费者权益保护，提高公众的商业道德意识。
八、国际视野下的商业道德1. 跨国企业的商业道德标准：跨国企业在不同国家和地区运营，如何统一商业道德标准，实现全球化与本土化的平衡。
《商业道德课程》课件
环保与可持续发展对于维护地球生态平衡、促进人类社会长期发展 具有重要意义。
应对道德挑战的策略
提高道德意识
通过教育和培训，提高个人和组 织的道德意识，明确道德责任和
义务。
建立健全制度
通过制定和完善相关法律法规、 规章制度等，加强对利益冲突、 腐败、欺诈等行为的监管和惩处
力度。
详细描述
企业应遵守法律法规，遵循市场规则，确保产品质量和服务水平，不进行虚假 宣传和误导消费者。在经营过程中，企业应保持透明度，与利益相关者建立互 信关系，积极履行社会责任。
公平交易
总结词
公平交易是商业道德的基本原则，要求企业在交易中平等对待、不偏袒、不歧视 。
详细描述
企业应遵循公平、公正、公开的原则，确保交易的公平性和透明度。在定价、合 同签订、履行等方面，企业应尊重市场规律，不进行不正当竞争和垄断行为。同 时，企业应尊重消费者的权益，保障消费者的知情权和选择权。
企业在商业活动中应尊重利益 相关方的权益，包括消费者、
员工、供应商等。
追求公平
企业在商业竞争中应遵循公平 原则，反对不正当竞争和垄断
行为。
积极履行社会责任
企业应积极履行社会责任，关 注环境保护、公益事业等方面 ，推动企业的可持续发
总结词
诚信经营是商业道德的核心，要求企业在经营活动中遵守承诺、真实守信、不 欺诈。
《商业道德课程》ppt课件
• 商业道德概述 • 商业道德的实践 • 商业道德的挑战与应对 • 商业道德的案例分析 • 提升商业道德的途径
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商业道德概述
商业道德的定义
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商业道德的定义
商业道德是指企业在商业活动中应遵循的道德规范和行为准则，涉及到
商务英语-business-ethicsPPT课件
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PartⅠ
• business ethics may relate to the following four fields: Finance,Management,Marketing,Accountant
• And it relates to 3 relevant roles in business world:
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PartⅡ
• The ads about cigarettes still can be found somewhere.Even in movies and TV shows.
we may find that cigarettes were advocated by the actors.
•Does business world have its own principles?
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PartⅠ
BUSINESS ETHICS
Definition:
business ethics is moral principle and standard that person should observe in the business world.
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PartⅠ
• The measurement of ethics ,moral standards provide the basis for deciding whether an act is right or wrong.
• A business entity is considered under the law to be a legal "person".
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Part Ⅲ
Business Ethics~商业道德 PPT
Example
Three separate but related recalls of automobiles by Toyota Motor Corporation occurred at the end of 2009 and start of 2010.
Conflicts of Interest
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
Example
For example, if a company is evaluating bids from several suppliers and accepts gifts from one candidate in exchange for the contract, this constitutes a bribe and unfairly eliminates other applicants from the bidding process.
Reason
The first is because of the social reason, namely the descendent of social morality, the development of electronic commerce is too fast so as to the imperfect management system，the laggard legal system construction and so on.
The public expects that the primary responsibility of employees and company management is to their customers, yet professionals sometimes place their personal benefit first or use their positions to gain favors or other perks.
第8章 商业伦理道德范畴 《商业伦理》PPT课件
8.4.3商业道德节操的培养
第一，坚持四项基本原则 第二，在企业实践活动中逐步锤炼商业道德节操 第三，坚持商业道德修养
8.5 锤炼与发展商业道德品质
8.5.1商业道德品质的定义与特点
商业道德品质是商业道德原则和规范在企业 员工的个人思想以及企业行为中的体现，是 一系列商业道德行为中所表现出来的比较稳 定的特征和倾向。
8.5.1商业道德品质的定义与特点
1．商业道德品质是客观存在的商业道德行 为的综合表现
2．商业道德品质一种自觉的商业道德习惯 或习性
3．商业道德品质具有稳定特征和倾向
8.5.2商业道德品质的形成和发展
商业道德品质，从其构成内容来讲，包括商 业道德认识、商业道德情感、商业道德意志、 商业道德信念和商业道德习惯等基本要素。
8.1.3履行商业道德义务的内容要 求
其一，努力学习马列主义、毛泽东思想、邓小平理 论，学习党的路线、方针、政策和各项决议，并结 合经济理论的学习，着重研究社会主义经济建设和 企业改革中的新情况、新问题，积极投身改革。
其二，刻苦学习现代商业伦理知识，掌握和应用现 代化商业伦理手段。以便在企业工作实践中广泛应 用。
社会主义商业道德范畴中的荣誉，是共产主义道 德的一般荣誉范畴在商业道德方面的体现和补充， 它与一般荣誉范畴的关系是共性和个性的关系。
作为商业道德范畴的荣誉同样具有两个方面的内 容：一方面是党和人民对企业员工的职业行为的 社会舆论，也就是对企业员工在企业行为中履行 了社会义务的公认和奖赏；另一方面是企业员工 在工作中的自我意向，也就是由于履行了企业工 作中的社会义务所产生的道德感情上的满足和自 我意识。
要求的集中表现，是人们意识的存在形式 第三、在阶级社会中，商业道德良心是有阶级
Business ethics(ppt讲稿)
When it comes to the term "business ethics", I have some difficulties in understanding it, because it's a bit complicated . After that, I thought of a TV play series I have ever seen last summer, which involves the aspects of “business ethics”, so, I’m going to introduce it briefly to you and give my understanding of business ethics.The name is "Fu chen".This is the director Teng Huatao who have ever directed "brokenhearted 33 days"、"Woju" and so on. Many stars play a role in the TV series.First of all introduce the story for you. The story took place in the 21st century jiangzhou. Crystal is one of the electronic business, the old state-owned enterprises, in order to face restructuring of economic development. Wang Guilin (Zhang Jiayi) is a crystal of the factory director.To crystal through the restructuring of government capital is 700 million yuan, is a astronomical figures. To complete restructuring, the government appointed professor of economics at, be a friend of the factory director Wang Guilin Yu Zhide as a restructuring charge, in charge of the funds to use. Due to the restructuring on a large proportion of the funds used for plant and equipment updating, so you need to purchase software equipment. At this moment, there are two foreign enterprises want to win this order. So throughvarious channels to compete. The two companies are American companies Seth and Japan company SC. Yano koji as SC science doi and Wang Yaoqing played by the head of the sales director Frank secretly fighting. Doi is ambitious and determined to win this order, and do not hesitate to take commercial bribery and stealing bidding competitors information, threats, etc way to obtain benefits. They privately contact Yu Zhide promised him a lot of benefits, hope to get orders, little imagine, Yu Zhide is a person who is very shrewd, he want to misappropriate the public funds for his lover in Canada buy a house, and then fled abroad. Doi bribes gives Yu Zhide chance to make money, two for each. Seth, on the other hand, Frank sent a young sales business with factory director Wang Guilin jollie, he persuaded Yu Zhide want to buy their products. Initially, Wang Guilin jollie and Seth sceptical company, after a long time to understand, he think Seth is can cooperation object, by chance. He found Yu Zhide corruption, with both the crystal through the development of the sense of responsibility, in the critical moment, he revealed the Yu Zhide corruption he to jail, SC, head of the doi also because commercial bribery brings to the company the bad effects were laid off, the devastated he chose the suicide. And crystal tong, ultimately chose cooperation with Seth.A 30 sets of TV series is very difficult to clear within a fewminutes. But from the simply introduction, we can see: Commercial bribery, unfair competition, and theft of trade secrets is contrary to business ethics, should be condemned. If a company can't the good faith management, adopt the fraud to fool consumers, will one day will be the future of the enterprise into the grave.That's right, thank you!are contrary to business ethics and they should be condemned.。
13商业道德
– The act of illegally compensating someone to get a contract, to split money, or to gain further economic, social, or political advantage.
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第10页，共13页。
Misuse of the Internet
– Includes surfing the Web, Email, Games, etc.
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第11页，共13页。
Summary
People make decisions within organizations every day. For the most part, they do so with the interests of the organization in mind. The personal values of a manager or employee are not usually the underlying aspect of the decision making. The challenge for organizations is to ensure that decisions are not only profitable, but that they are ethical as well.
Bribery：贿赂行为
– Money, property, or a favor given, offered, or promised to a person or accepted by a person in a position of trust as an inducement to dishonest behavior.
《商业主体道德》PPT课件
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(4) 商业良心
针对企业行为，指商业主体在从事各种各样 的商业活动中从善良愿望出发的诚信为先、 杜绝欺诈、满足消费者需要的欲求和自我评 价，是自我向善的规定。
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3.2 良心与商业良心内容
（1）诚信
商业伦理道德是从商品交换中发展而来，诚 信是商业环境的生命线，是市场经济最重要 的道德，市场经济就是信用经济，信用是建 立和规范市场经济秩序的基础
内涵：动机是行动的出发点，包含对可能得 到的效果的预计
Case：商家试图扩大自己的市场分额
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（2）效果
定义：一个人的行为所产生的客观结果 效果是动机引出的对他人有害或有益的客观的
客观事实 动机（主观范畴）----效果（客观活动及其效
果）
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（3）动机的善恶
Case：市场经济下，商业与道德的关系紧密， 但是不能走向两个极端(计划经济时代与市场 经济时代)
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（4）三类商业主体
自利利他型
对主体道德认识不一定深刻，但明白最基本的生存 之理，即满足消费者才能带给自己财富（精明的商 人）
自觉将自利、利他、利社会统一
在盈利的同时增进社会财富，推动企业、社会的共 同进步（大型企业、集团推动技术进步、强化R&D、 社会公益活动）
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1.2 主体道德价值
个体欲望和喜好对于他人利益和公共利益的 伤害是道德义务履行的障碍和冲突的主要原 因
Case：珠三角企业主的近视对于广东产业升 级、技术进步的损害
主体道德价值：合理正当的他律通过克服超
越自身的努力转变成 “应当”的自律，也即
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Everyone knows the business is to make money for the purpose of.
Business earns more to the national capital flow more favorable of the staff at the same time also bring many benefits.
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Business Ethics
• Business Ethics: The application of ordinary human moral and ethical considerations in a business setting.
• “Application”: Like medical ethics, environmental ethics, business ethics is applied ethics.
But the business must abide by business morality to make money.
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Lack of business morality will bring great harm for example，damage the interests of consumer.
• “Morality” refers to the standards that an individual or group has about what is right and wrong conduct, good and evil, and the values embedded, fostered or pursued in the act.
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• “Moral (Latin) and ethical (Greek) considerations”: How people ought to behave (to each other). Values of honesty, fairness, loyalty, justice, respect, etc.
• 2. The validity of moral standards rests on the adequacy of reasons to support and justify them, not on decisions of majority or authoritative bodies. E.g. that one ou depend on how many people will vote on it nor on the legislature. One indication of justification is the consensus of participants in
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Moral Standards
• What distinguishes moral standards from amoral standards?
• 1. Moral standards deal with matters that can seriously injure or benefit human beings. E.g. theft, rape, fraud, slander, murder.
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while good ethics often equates to good business, sometimes it doesn't. Sometimes being truly ethical means giving up something you want in exchange for doing the right thing. That's why we worry about ethics in the first place--if it didn't cost us anything, everyone would be ethical all the time.
ETHICS
Ethics is a branch of philosophy that examines the moral standards of an individual or society, and asking how these standards apply to our lives and whether these are reasonable or unreasonable.
Destroy the fair competition order.
Damage the interest of the other competitors.
At the same time ,serious damage to the enterprise’s own interests.
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So a lack of business morality of the enterprise is difficult to survive in the society If students want to become a successful entrepreneur, to follow the business ethics under the conditions, maximize the benefits, is a marvelous man.