新职业英语教案1

Unit 1 OrganizationObjectives:1.Grasp the main idea (the essence of writing is to write what one enjoys writing) andstructure of the text (narration in chronological sequence);2. Listening strategy and methods.2.Master the key language points and grammatical structures in the text;3.Conduct a series of listening, speaking and writing activities related to the theme of theunit.Focuses:1. the main idea of the reading A, and reading B etc.2.Grasp the main idea;3.Appreciate the narrative skills demonstrated in the text;4. Master the key language points and grammatical structures in the text;Outlines:Pre-reading tasks: Warming -upTask 1 Look at the following logos and give the names of the countries in which the companies are headquartered.While-reading tasks:1.Grasping the structure of the text (15 m)2.Cultural background –the study of Reading A ___Google and the study of Reading B___TAF Profile (45m')3.T explains language points and gives Ss practice. (60 m)4.Grammatical structures (25 m)5.T draws Ss attention to Writing Strategy in Theme-related Language Learning Tasks(12 m)6.T will show Ss the importance of envelope in writing. (5 m)7.Exercises of the unitPost-reading tasks:1.Think alone: How to give an introduction for a company? (5 m)Then T invites several Ss to give their opinions. T may sum up by this sentence – The essence of good essays is to write what one enjoys writing about.2. T checks if Ss have done the rest of the after-text exercises in their spare time, and discuss some common errors that crop up. (15 m)3. Do Self-study Room exercise s page 16 task 1 and task 2:1.What is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s 2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the ―2008 Fortune Global 500‖.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones. While-reading tasks:1 Grasping the structure of the text (15 m):(1)Ss circle the key words, phrases and clauses in Text A and BFor example: It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.(2) T draws Ss attention to Text Organization Exercise 2 , reads its instructions, and asks them these two questions:(3) In this way Ss will be able to divide the text into 3 parts and sum up the main ideas.(4) Several Ss report the main ideas they have summed up to the class2. Cultural background –Making a Company Introduction: A company introduction usually contains the following information:●History;●Number of employees;●Management structure & company culture;●Products or services.3. For reading B:make the Ss to decide whether the following statements are true (T) or false (F) according to the TAF profile.( ) 1. TAF’s main markets are in the Americancontinent and Southeast Asia.( ) 2. TAF is one of the leading producers ofskincare and haircare products.( ) 3. The company is working to reach moreinternational customers.( ) 4. R&D is responsible only for developing newproducts.( ) 5. Administrative Department gives orders tothe other departments.4. For Writing Strategy:A. Read Sample 1 and answer the questions below.1)To which city is the letter going?2) Who wrote this letter?3) Who is the recipient of the letter?4) What is the recipient’s address?5 )What’s the business title of the recipient?6) What is the sender’s address?B: Read Sample 2 and complete the following sentences.1)“c/o”on the envelope stands for2)________________ will receive this letter.3)___________________ will open and read this letter.C:Task 4 Write an envelope for your letter to Tom Jones, who works for Green Technologies as Sales Manager. The company is in New York, at No. 135 on West 20th Street. The zip code is 10011.5. Mini-projectWork in groups;●Refer to Business Know-how for company introduction;●Include name, logo, profile, management, products/services, etc.;●Good time management and cooperation;●In-class presentation.Steps:Grouping. Divide the class into groups. There are several ways: Ss pick up their own partners; teachers group fast learners with slow learners; Ss find their partners by drawing lotsDefining the project.Timing and cooperation.Presentation.Notes: the project should be done as homeworkThe following websites are for your reference.http:// / company/who we are/index.jhtml/cms/cn/English/about us/ who we are/Pages/Default.aspx6. Grammatical structures (25 m)(1) T asks Ss to form pairs and ask each other questions based on Para. 15 using the structure . Basic Sentence PatternsT may offer the following model:S+ViTimes flies.Birds sing beautifully.They went on holidayShe'll go swimming.S+Vt+OWe like EnglishShe wants to help him.I don't know what to do.I think he is right.S+Lv+PThe compass is mine.The secretary is efficient.The power is off.He looks in good health.He gets excited.S+Vt+Io+DoI sent him a faxI bought a book for Marry?7. Words and language Points1.What experience do you have that is relevant to this position?2. After 10 years of hard work, he finally achieved success in his business.3. Britain has achieved the highest rate of economic growth in Europe this year.4. Since there are now billions of web pages, it is important to know how to search effectively for information on the web. Fortunately, some powerful online tools are there to help us______with______ this task. The simplest way to find information on the web is to visit a special site called a ______search engine______. It is quite easy to use—you simply go to the homepage of the search engine, type a few key words ______into______ a form, click on a Search button, and then wait a few seconds for your results. The results are provided on your computer screen as a long list of ____links________ to web pages. Then you will have to look through the list to see if the links are ______relevant______ to your search.8: Some words or expressions to drill:1) 这一切不是一朝一夕可以实现的。