商务英语阅读写作Unit 1

(3) To a company
Messrs, Kato & Co., Ltd 2 Nichome, Ginza Nishi
Chuo--ku, Tokyo
1.4. The Salutation
Here are some ways to write the salutation.
Dear Sirs/Gentlemen —— to a company Dear Sir Dear Madam Dear Mr Smith Dear Mrs Smith Dear Miss Smith Dear Ms Smith Dear John —— to a man if you do not know his name —— to a woman if you do not know her —— to a man —— to a married woman —— to an unmarried woman —— to a married or unmarried woman —— to a friend or someone you know well
Conciseness (2)
• • • •
Avoiding repetition of words in a same sentence. e.g.: — ―Please quote your lowest price for your best quality.‖ for ―Please quote your best price for your best quality.‖
Conciseness means
• All the words/sentences and paragraphs in a letter must be clear cut and straight forward. Three aspects should be paid attention to:
Fax: 4455666
1.2. Date
There are different ways of writing the date. The following two are recommended.
September 15, 1994 15 September 1994 (Note the Omission of the comma)
(1) To an individual in a company
Mr. George F. Moore Advertising Manager Price & Patterson 234 Seventh Avenue New York 5, New York U.S.A.
1.3. The Inside Address (封内地址) Examples of the inside address:
Style Very Formal Formal Salutation My dear Sir/ Madam, Dear Sir/ Madam, Gentlemen/Sirs, Dear Mr./Mrs. Satterby, Complimentary Closes Respectfully/Respectfully yours, Yours truly, Yours faithfully, (British usage) Sincerely yours, (American usage) Cordially, Best regards, (British usage)
• 4. Requirements for writing business letters Good command of English Knowledge of business theory and practice Knowledge of technical terms Knowledge of psychology Skills in salesmanship
Correspondence / Communication in writing 函：Business letters 电：Telegrams, telexes, e nature & goal of the course Nature - An English course combining international trade with English. Goal - To cultivate the ability of negotiating international trade in English, especially in English correspondence.
1.2. Date Sample:
SKYVIEW ENTERPRISES 7111 Terrazo Place Sarasota, Fl 33031 (813)598 – 1026 January 20, 1995
1.3. The Inside Address (封内地址) Examples of the inside address:
Courtesy means
– Being very polite, even in asking the addressee to pay back the debts or refusing his demands.
– Being prompt in replying to the opposite party’s letter.
• 2.Why should we learn the course?
Ways to finalize international trade: i. Correspondence (80%) ii. Fairs & Exhibition (10%) iii. Mutual visits by trade delegations(10%)
1.5. The Body
The body of the letter is the message that the writer has to convey to the recipient.
1.6. The Closing
Notice the following chart, which gives the appropriate complimentary close to use with various salutations.
•5. Seven guidelines of writing business letters- 7Cs Clarity Conciseness Courtesy Correctness Concreteness Consideration completeness
Clarity means
and (h) any added notations(注释).
1.1. Heading (信头) Sample:
Golden Trading Company Ltd. 34 Northern Avenue, New York, U.S.A.
Tel: 1234567
Telex: 2345667GBC
1. Structural Parts of Business Letters
A business letter has eight structural parts: (a)
the heading (letter-head )(信头), (b) the date(日
期 ), (c) the inside address( 封 内 地 址 ), (d) the salutation(称呼), (e) the body of the letter(正文), (f) the complimentary close(结尾谦称 ), (g) the signature (handwritten and then typed)( 签 名 ),
Less Formal
Personal Dear Mr./Mrs. Grimshaw, (Implying personal Dear John, relation.)
1.7. Signature
•
The signature is the signed name or mark of the person who writes the letter or the firm which he or she represents. It is written in ink immediately below the complimentary close. • To sign with a rubber stamp is a form of discourtesy.
introduction
• 1.What is a business letter? The letter is a common business communication medium. The most effective letters are messages from real people to other real people. Business letters should develop goodwill is a principle of vital significance. Letter-writing is an essential part of business. The letter is often evidence of a contract.
Unit 1
Structural Parts and Styles of Business Letters
Objectives:
To give a brief introduction to structural parts and styles of business letters To enable you to become aware of structural parts and styles of business letters To do exercises to familiarize the structural parts and styles of business letters