Unit5

• Our Cotton Tablecloths are enjoying fast sales in the United
States and Europe because they are b__o_t4h___ excellent in
qauanldity ___5___ reasonable in price. • We are looking _fo__r6w_a__rdto your order.
• Whether or not to accept your recommendation is subject to my superior.
• 是否接受贵方建议取决于我的上司。
key Points
• 3. Regrettably, we are unable to accept your offer as your prices are too high.
a copy sample
of our catalogue, books. Details of
latespt r_ic__e2___
our condition
olifsts,atloegaenthdetrewrmpithsayoomfurent
___3___ are stated therein.
• 很遗憾我们不能接受贵方的发盘因为你们的报价太高。
• 请看类似的表达方法：
•
We might not do business with you unless you co
uld make us some discount, say 20%, on your prices.
• 除非贵方可以提供价格优惠，如20%，不然我方难以与你 方做生意。
• Yours faithfully • Mary Clark
Practice
• Task 3. Fill in the blanks with proper ter ms.
• 1) reply • 2) in • 3) subject to • 4) by,in • 5) of • 6) waiting
Unit 5 Offer and Counteroffer
Situational Introduction
• 今天李娜的工作是就海外客户的询问 信发一份发盘。
• 虽然在上周她已学习了回复询盘（repl y to enquiry）的基本知识和句型，但 撰写一份正式的、具有法律效力的发 盘还是要求更高的，对她来说有点棘 手。
• master typical sentence patterns and expressions in writing offer and counteroffer.
Knowledge to impart
• (1) Are you always happy with the seller’s offer when shopping?
• One party of the transaction, in order to sell or buy an item of goods, put forward some terms and conditions relevant to the transaction, on which expresses a willingness to make a deal. This is called an offer.
• 3. Are there any other details need to be mentioned in an offer letter?
• Terms of payment, date , Expressions of thank and so on.
Practice
• Task 2: Blank filling, supply the missing words in the blanks to make the letter complete.
shmere Sweater is beyond our margin.
• 贵方关于100%开丝米的毛衣20%的折扣已超出我方能承 受的范围。
key Points
• 4. As another choice, we would like to recommend you some other products.
• introduce to you our newest design.
• 我方想借此机会向贵方介绍我方最新设计。
key Points
• 5. I hope you can send us more information about the two items and expect you can give us the most special offer.
Objectives
• After learning this unit,, students should be able to:
• know what and how to offer for the goods.
• know the essential components of a letter to make an offer and counteroffer.
However, the buyer is not always accepting the terms immediately and thus a counteroffer will be sent to the seller expressing some preference and hope from the buyer. There might be several rounds of negotiation before a deal is made. Generally speaking, both parties will compromise a little bit to contribute a successful transaction.
• A counteroffer is an expression for disagreement with the content of the offer and making amendment or addition or limitation to it.
Practice
• 2. What four elements must be covered in an offer?
•
As for your last firm offer of 15% discount for cas
hmere, we cannot accept.
• 至于你方最近关于开丝米15%折扣的实盘,我方不能接受 。
•
Your counter-offer of 20% discount for 100% Ca
• 于是她带着一些问题求教于张先生， 她的带教老师。
Background Knowledge
Once the seller has replied the potential buyer’s enquiry and found there is a possibility of business between them，an offer letter is written to express the willingness of supplying the particular goods on specific terms for the buyer’s acceptance.
• April 6, 2010
• Dear Sirs,
receive
• We are pleased to ___1___ your inquiry dated May 25, 2005
and as requested, we are sending you under separate cover,
• 感谢贵方4月1日的询盘….. • 请看类似的表达方法： • We highly appreciate your kind enquiry. • 感谢贵方的询盘。 • We wish to express our appreciation of
your efforts to push the business • 我们非常感谢您在促成这笔交易时所做的努力。
in other East Asian countries, please make sure your price is competitive. • 由于我方也与其他东南亚国家的供应商有
Practice
• Task 1: Answer the following questions:
• 1. What are offer and counteroffer?
key Points
• 2. subject to…取决于……在翻译时可根据 实际语境进行意译
• Our offer is firm subject to your reply reaching us not later than August 25th.
• 我方的报价以贵方不迟于8月25日的回复为 准。
• 希望贵方可以就这两项发给我方更多的信 息并最优惠的报价。
• We would like to know more details about the engine you produce.
• 我们想了解你们生产的引擎的更多细节。 • As we are also dealing with suppliers
• Four essential elements must be contained in an offering letter：details of prices； discounts and terms of payments；date of delivery；the period of validity.