新编剑桥商务英语(中级)课文翻译[精品文档]
新编剑桥商务英语中级第三版精选全文完整版
可编辑修改精选全文完整版新编剑桥商务英语中级第三版MODULE 1To: All StaffFrom: Ray BonnerDate: 24th JuneSubject: Trial of flexitime systemFurther to our previous meeting, we are pleased to be able to confirm that the new flexitime system will come into operation as from 1st August. The system applies to all administrative and office staff. May I remind you that any production staff on the current shift system remain unaffected by these changes.From:Hi, RonaHow are you? I got a note to say you called. Great news that you p assed your final exam! I’m sorry that I didn’t get back to you but it’s been crazy here. The network was down for three days so all our customers were receiving the wrong orders! Anyway, how about meeting for lunch this week? If you can’t make it, don’t fo rget the party this weekend. Do you want me to pick you up at 8?See you soon,EveDear Mr. Hynes:RE: Replacement of item 00-A104With regard to your letter dated 12th June, I am writing to confirm that we can offer you a replacement item and this will be sent out today. I would like to apologize for the delay with this.Unfortunately, this was due to recent changes to our network. On behalf of Lar Bonner I would like to thank you for your custom. We look forward to working with you again in the future.Yours sincerelyEvelyn BoerCustomer ServicesTel: 0207 865 849You are a manager at Lar Bonner. After a meeting with staff, the company has agreed to extend parental leave for fathers from two weeks to three weeks. Write a memo to all staff.Refer to the previous meeting.Say when the new system will begin (25th September).Remind staff that their managers need one month’s notice. To: All StaffFrom: (Name of student)Date: 25th JulySubject: Parental LeaveFurther to our previous meeting, I am pleased to confirm that parental leave for fathers has been extended to three weeks. The new system will come into operation as from 25th September. May I remind you that your managers will require one month’s notice? MODULE 21. Read the application for a job. Write the verb in brackets in the past simple, present perfect or present perfect continuous.Dear Sir or Madam,I __Saw__ (see) your advert for the post of Client Services Executive in yesterday's newspaper and I would like to apply for the position.As you can see from my attached CV, I _have been working_ (work) for my current company for over two years. I _joined_ (join)Mackintyre and Co in 2007 and since then, I _have had_ (have) many opportunities to develop my skills. However, I _ have been considering_ (consider) a career change with a new challenge for a number of months and this seems like the perfect moment to make that move.I see from recent press reports that your company _has expanded/has been expanding_ (expand) its operations in China and therefore I would like to draw your attention to my degree in Oriental Studies and Mandarin which I _completed_ (complete) in 2006. Combined with my current MBA, which I _ have been studying_ (study) for part-time at the local university, I feel that I。
新编剑桥商务英语(中级)Module-2精选全文完整版
可编辑修改精选全文完整版Useful language from Module 2Wordlistbranch headquarters promotiontake part in call centre holding company recognition take seriously cash bonus manufacturing research and developmenttake with a pinch of salt corporation parental leave distribution centre pension reward trademark division perks subsidiary turnover flexible plant take care warehouse found (a company) position take onExpressionsPresentingGood morning and thanks for coming.Today I'd like to tell you about...If you have any questions, I'll be happy to answer them at the end.In my brief presentation we'll begin by looking at... First of all there's.../ and finally there's...Then I'll give an overview of...OK, let's move on to look at...One thing I'd like to point out is...Take a look at this chart, which shows...Here you can see...Finally. I'd like to talk about...So that brings me to the end of my presentation. Thanks for listening.Are there any questions?Module 2.1 Company benefitsBenefits and incentivesV ocabulary1) Ask students to work alone as they rank the ten items and then compare and discuss in pairs. Make sure they give reasons.ExtensionIn Part Two of the Speaking Test, students might need to give a one-minute presentation entitled, "What is important when choosing a job?". Put students in pairs and tell them to practise a similar presentation, taking turns to be the examiner or the candidate. Students can use some of the ideas listed in exercise 1.2) 2.1 Students listen out for five of the benefits and incentives in exercise 1. Note that this is a similar task to Part Two of the Listening Test.Answers1 a company car2 flexible working hours3 parental leave4 an impressive job title5 a pension2.1 Listening scriptSpeaker 1 It's great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don't seem to mind how I use it for leisure.Speaker 2I thought it wouldn't change the way I worked after the first six months, but as they got older it actually became more complicated with getting them to school or if they wanted to do activities in the afternoon. But my boss has been really good about it and some days I can do a half day if I want and then I might work later on other days - or I take work home, which I don't like doing, but it's the only way... Speaker 3 It's actually the law now so they had to let me have it. It was only two weeks but at least I had time to help my wife out. Mind you, after all the late nights and crying I was really happy to get back to work for a while and have a rest!Speaker 4I've just been promoted from Assistant IT Technician to Chief Operational Network Administrator. It means I get a bit of a pay rise and new business cards with my name on. I'm not sure if I get my own office though.Speaker 5The problem for me is that I won't have enough to live on when I'm 60 and I can't afford a private plan. So I'll probably try and keep working for a few more years, and anyway, I heard the government is planning to raise the age of retirement...Is working for Xerox too good to be true?Reading3) Set students a time limit of about three minutes to answer the question. The aim is to find any benefits andincentives, but tell students not to read in too much detail at this stage.Answersopportunities for promotion, training and staff development, a pension*Note that the article also mentions a "reward and recognition scheme" which is another form of incentive.4) Now students read the article in much more detail to answer questions 1-5. Refer them to the Exam Success tip on reading the complete text before answering any questions.Answers1 B2 A3 C4 B5 CExpressions with takeV ocabulary5 As a quick lead-in, ask students to brainstorm collocations and expressions they can think of with take, eg take a day off, take a taxi, take a break, take off, etc.Answers1 take (Moloney's comments) with a pinch of salt2 take care of3 Take (Carole Palmer)4 took part in5 takes on6 takes seriouslyExtensionAsk students to write six new sentences using take from the exercise. They can relate the sentences to their own work or life, eg I'd take the news of a pay rise with a pinch of salt. (not so sure, doubtfully)Module 2.1 Company benefitsAsking questions about jobsSpeaking1) Tell students to imagine they were the journalist writing the article on Xerox on the previous page. They need to create the questions they asked during the interviews with Kim Moloney and Carole Palmer. The article offers clues as to the tense needed for each question. This exercise should be a review for students at this level and provides some basic questions for asking about a job.Answers1 How long have you been working for the company?2 When did you join (the company)?3 What was your first job?4 What are you responsible for?5 Where are you based?6 What would you like to do in the future?2) Students practice asking and answering the questions. If possible, try to pair students who haven't yet met in the class. Make sure the answers use the correct tense and give feedback.The PastGrammar3) Students match the three verb forms to the correct tense definitions.AnswersPast simple: startedPresent perfect: has movedPresent perfect continuous: has been workingRefer students to the Grammar reference on page 128. Suggest they also re-read the information on the present perfect and present perfect continuous in Module 1. Remind students that we tend not to use continuous forms with stative verbs. Also point out that verbs like work and live can often be used in the present perfect and present perfect continuous form with little change in meaning. The main change in emphasis is that the continuous form emphasises that the action is ongoing. You could also draw these timelines on the board to help clarify the meaning:Past simplePast NowX ↑Present perfectPastNowPresent perfect continuousPast Now4) Students underline the correct verb form. When checking answers, ask students to try and explain their choice.Answers1 began2 trademarked3 became4 has been5 has been working6 has been7 took partPhotocopiable activity 2.1See page 162.5) Students complete the letter of application with the verbs in different tenses.Answers1 have been working2 joined3 have had4 have been considering5 has expanded / has been expanding (we are unsure if the expansion has ended)6 completed7 have been studying8 has agreedA letter of applicationWriting6) Begin by asking students if they have ever applied for a job. Elicit the process, eg Where did you find out about the job? Did you have to write a letter or fill in a form? This task resembles the format for Part Two of the Writing Test with students being given a text and then some handwritten notes. Ask students to underline key information. Make sure they realise that they must include the handwritten notes and stay within the word limit. If you are short of time this could be set as homework. If it is done in class, students could work in pairs and draft the letter together.Possible answerDear Sir or Madam,I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday's newspaper and I would like to apply for the position.As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006. Please note that my current manager has agreed to write me a reference. I look forward to hearing from you.Yours faithfully(students' name)Module 2.2 Presenting your companyCompany termsVocabulary1) This activity checks that students know some key vocabulary before starting. The definitions are in the information files on pages 126 and 131, or students can check in their dictionaries.During the task, make sure students know how to pronounce all the words. It may be helpful to drill the word stress in these words:distribution, warehouse, headquarters, subsidiary, corporation, division.PresentationsListening2) 2.2 For this first listening, students only need to listen out for the words in exercise 1.Answersheadquarters corporation divisions2.2 Listening scriptExtract 1 Good morning and thanks for coming. Today I'd like to tell you about the world's largest document management company. With a turnover of nearly sixteen billion dollars the Xerox Corporation develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business. In my brief presentation we'll begin by looking at some of the key figures behind the company's success and how the company is structured. Then I'll give an overview of Xerox around the world and finally I'd like to talk about some of the trends affecting out market and its future growth. If you have any questions, I'll be happy to answer them at the end. So, here you can see, the turnover for last year was nearly sixteen billion dollars, with a final income of 978 million dollars. We operated from our headquarters in Rochester New York State in 160 countries with 55,000 employees, with over half of those in the USA. This next chart shows you how the corporation is splitinto four divisions. First of all there's Xerox Global Services...Extract 2And finally there's Xerox Innovation with five centres in the United States, Canada and Europe. Note that six percent of revenue was dedicated to research and development last year as the key part of our mission statement is, and I quote, "to help people find better ways to do great work." OK, let's move on to look at Xerox around the world in a little more detail. Take a look at this chart, which shows revenue by region. So about half our revenue is from the US market. Then Europe with over five billion dollars and the rest of the world with over two. One thing I'd like to point out is...Extract 3 Finally, how is the market for the document industry looking? Well it would be unrecognisable to the people who founded the orginal company in 1906 and even compared to the second half of the twentieth century. More and more offices are moving from black and white printing to color, and from paper documents to electronic documents. These are clearly the future opportunities and areas of growth in what is a total market worth an estimated 112 billion dollars...So that brings me to the end of my presentation. Thanks for listening. I hope it's been of interest. Are there any questions?3) Students can work in pairs and try to say the numbers. In order to check their answers, you could play the recording again so students can listen for pronunciation.Answerssixteen billionnine hundred and seventy-eight millionone hundred and sixtyfifty-five thousandhalffoursixfive billiontwo billionnineteen oh sixone hundred and twelve billion4) 2.2 Students listen again and write notes. Answers16,000,000,000 turnover978,000,000,000 final income160 countries55,000 employeeshalf of 55,000 in the USA4 divisions6% of revenue dedicated to research and development 5,000,000,000 dollars revenue in Europe (over) 2,000,000,000 dollars rest of world revenue 1906 company founded 112,000,000,000 total marketPhotocopiabel activity 2.2See page 163.5) 2.2 Give students time to study the flowchart and read the expressions. Then, play the recording at least once for students to match the expressions. Afterwards, students could check their answers by reading the listening script.Answers1 A2 F3 F4 D5 A6 C7 B8 B9 B 10 D11 D 12 A 13 B 14 C 15 FPronunciation6) 2.3 Students might find the idea that we pause so often in a presentation quite strange, but it is a standard technique with experienced presenters, especially when talking to larger audiences. Play the recording and students mark the pauses. With more confident groups, let them try to predict where the pauses will go before listening. It might help to point out that we tend to pause whenever there is a full stop or comma, after signal phrases (Today/Firstly/Next), to separate key information (eg the name of a company), or to emphasise information (as in the presentation about Xerox - the world's / largest / document / management / company). Students can check their answers in the listening script on page 135 where the pauses are indicated already.2.3/2.4 Listening scriptPresenter Good morning/ and thanks for coming. / Today/ I'd like to tell you about/ the world's/ largest/ document / management/ company./ With a turnover ofnearly sixteen billion dollars/ the Xerox Corporation develops/ and markets/ innovative technologies/ with products and solutions/ that customers depend upon to get the best results/ for their business./ In my brief presentation/ we'll begin by looking at/ some of the key figures/ behind the company's success/ and how the company is structured./ Then/ I'll give an overview of Xerox around the world/ and finally/ I'd like to talk about some of the trends/ affecting our market/ and its future growth./ If you have any questions,/ I'll be happy to answer them at the end.7) 2.4 This is designed as a drill and helps to focus students on intonation and stress, as well as pausing. It's a useful strategy that they can learn to apply to their own presentations. Drill it as a class, or students could also practice on their own at home.Giving a presentationSpeaking1) Ask students what kind of company they would like to run if they had the chance. Tell them this is their "dream" company and they are going to create it. Working alone, they make up facts and figures to fill in the first column of the table. The aim of the task is to give controlled practice of the expressions for presenting. Their ideas can be as far-fetched as they like.2) Refer students back to the expressions in exercise 5 on page 21. Students work in pairs and give their presentations. They may find it helpful to repeat their presentations at least twice so they could also change partners. The person listening takes notes and could also offer feedback and suggestions on possible improvements.ExtensionAfter students have give their presentations to partners, you could ask them to do the same again to the class. Also, students could follow the advice in the Learning Tip and record their presentation or transcribe it, marking pauses as they did in exercise 6 on page 21.3) Students prepare a full-length presentation about a company for their next lesson. This could be their own company or one they know well. Alternatively, students could research a company using information on its website and use this as the basis for a presentation.A memoWritingAsk students if they receive memos at work. What are they about?Who writes them? With pre-work learners, ask them if they can define what a memo is.4) Refer students to the Exam Success tip before they read the instructions.Answers1 All staff.2 Any staff with a company based pension scheme.3 There have been changes in the government pension laws.4 This will affect the current company based pension scheme.5 A presentation will be given by the Head of Finance on the changes and any effects.5) The next two exercises help students to write effective subject lines. Make sure students realise the importance of a subject line, which is to summarise the key content of the memo and help the reader to identify the purpose easily.Answerpresentation, changes, pension, schemeExtensionBefore students do exercise 6, ask them to apply questions 2-5 from exercise 4 to each of the memos in exercise 6. Note that all the memos are to "All staff".6) Students should begin by underlining any key words. They could compare these with a partner. Then they will need to choose the best three or four words to keep the subject lines brief.Possible answersMemo 1: Display of new factory plansMemo 2: Presentation on flexitime and home-workingMemo 3: Spanish classes7) This is very similar to the writing task in Part Two of the Writing Test. It could be done in class (perhaps with students in pairs) or set for homework.Possible answerTo: All StaffFrom: (name of student)Date: 1st OctoberSubject: Presentation of new insurance policyTo offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.Module 2.3 Reading Test: Part fiveExam practice1) Students complete the table with words that are typically focused on in this part of the Reading Test. Answersprepositions articles conjunctions auxiliary pronounsverbsfor the because has whichto a so are whoof and do2) After students work in pairs, ask everyone to feed back to the class so ideas can be shared. It's also a good idea for students to use good dictionaries so they can check the word types beforehand.Possible answersprepositions articles conjunctions auxiliary pronounsverbsin an when have itat no article while does himby that3) Ask students to read the rubric carefully. They should always read the whole text first before trying to answer. You might want them to work in pairs and discuss possibilities. Draw their attention to the fact that many of the words will be those looked at in exercises 1 and 2, although other types of words may still be incorrect (see 10 in this text).Answers1 WILL2 OF3 WHO4 IN5 DO6 CORRECT7 TO 8 AND 9 CORRECT10 TAKE 11 FOR 12 CORRECTWriting Test: Part OneExam PracticeRefer students to the Exam Success tip. Students will be fairly familiar with this type of task now as they were introduced to the format on page 12 of Module 1 (exercise 3) and page 23 of Module 2 (exercise 7). For this reason, you can set exam conditions so students can work alone. Allow 10-15 minutes.Possible answerFrom: (student's name)Subject: Confirmation of seminar detailsDate: XXXTo: Assistant seminar organisersPlease note that I have booked Rooms 101 and 102 for the seminar next week. I'd be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr. Singh will be one hour late on the Monday morning.Exam self-checkRefer students to the advice in the Learning Tip. They should swap their work with a partner. It's helpful if students become used to commenting on and being supportive of each other's work.。
新编剑桥商务英语(BEC-中级-第三版)Module-2
Module 2 第二单元2.1 Business Topic Company Benefits 商务话题篇公司福利三、Vocabulary: Benefits and incentivesbenefits n. 福利incentive n. 奖励job title 职衔,职位,头衔training and staff development 培训和员工发展good salary 可观的收入pension n. 养老金flexible working hours 弹性工作时间,灵活的工作时间opportunities to travel 旅游机会opportunities for promotion 升职提拔机会days off 几天短假company car 公司配(给的汽)车too good to be true 好得令人难以置信client service executive 客户服务主管take… with a pinch/grain of salt 对…将信将疑,对…不完全相信old and established 历史悠久resources director(human resources director的简称)人力资源部经理qualification n. 资格temp n.(temporary/temporary worker的缩略语)临时员工incumbent programme 在职员工培训课程,岗位培训课程human resources 人力资源promote from within 提拔内部员工take on 接受,招聘intake n. 从外部吸纳招收的员工project manager项目经理grow and maintain customer relationship发展和维持客户关系canteen n. 食堂,餐厅head office n. 总部,总公司brainstorming n. 自由讨论,头脑风暴,集思广益breakout n. 突破encompass vt. 包括,包含sales and marketing 销售和市场营销research and development and manufacturing 研发和生产perk n. 好处,额外津贴,外快final salary pension scheme 按最终薪水给付的养老金计划budget n. 预算non-cash reward 非现金形式的奖赏once-in-a-lifetime adj. 千载难逢的,令人难忘的career goal 职业目标senior management 高层管理人员longevity n. 长寿,长命;寿命for the long haul 长远地Xerox 施乐公司(财富500强公司之一,总部所在地美国,主要经营办公设备),施乐(商标名,美国办公设备制造公司);影印,静电印刷品Global Services环球服务公司Uxbridge 欧克斯桥镇(位于伦敦西郊的一个小镇)Benefits and incentives 福利和奖励Employee Benefits 员工福利1. Legally Required Benefits 法律保障的权利Social Security社会保障Unemployment Compensation失业补偿Worker s’ Compensation 工伤赔偿2. Retirement-related Benefits与退休相关福利Pension Plans 退休金计划3. Insurance Related Benefits 与保险有关的福利Health Insurance健康保险Life Insurance 人寿保险Accident and Disability Insurance 意外事故和伤残保险4. Paid Holidays and Paid Vacations带薪公假和带薪休假5. Others 其他福利Local Conveyance Allowance交通补贴Housing Allowance 住房补贴Meal Allowance伙食补贴Holiday Bonus旅游津贴Incentives 奖励措施二、2.11.●an impressive job title显要的职衔●training and staff development 培训和员工发展● a good salary可观的收入● a pension养老金●flexible working hours灵活的工作时间●opportunities to travel旅游机会●opportunities for promotion升值提拔机会●parental leave育儿假●days off and long holidays短假和长假● a company car公司配车2.参考词语和表达:new-hire training新员工培训orientation新员工培训,迎新会vocational training/ professional training职业培训management training管理培训develop a good training programme to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs seem to view employee training and development as more optional than essential…a viewpoint that can be costly to both short-term profits and long-term progress.许多企业家认为员工的培训和发展可有可无,而非至关重要,认为这对公司的短期利益和长远发展来说代价太高。
新编剑桥商务英语(中级)课文翻译
For personal use only in study and research; not for commercial use新编剑桥商务英语(中级)课文翻译BEC课文翻译1、We wanna hold your hand我们愿与你携手创业带着浓厚的经营意识,加上一些进取精神,再来瞧瞧,哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验,同时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店不失为一个明智之举。
然而你必须明白自己将从事何种性质的经营,这是至关重要的。
特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号,并使用其一揽子经营理念。
那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念?英国特许经营协会会长丹·阿齐尔回答说:“绝非如此,这是一种可笑的过于简单的看法。
其实这还是由你来经营自己的公司,但是避免了一些风险,同时增加了别人的支持。
”他指出,相比大多数遭受失败的独立经营者,只有0.9%的特许经营店以失败告终。
尽管如此,成为特许经销商不可能使那些极具冒险精神的人感到满足。
它不适合那些不想循规蹈矩的人。
达美乐比萨特许经销店的销售经理威廉姆·尤班克这样说道:“如果你充满开创冒险的精神,这种形式不适合于你。
它是一种原则规约,一个必须遵守规则的俱乐部。
虽说有一定的独立性——我们的特许经销商可以自己制定价格表,但我们对菜单的内容要求非常严格。
这是在帮助下经营公司。
”阿丝特丽德·帕狄尔刚刚成为达美乐比萨店的特许经营者,她告别了律师生涯,和她的丈夫合开一家特许经营店。
“与其把所有的时间和精力倾注到为别人卖命的工作中,不如投入于自己的公司中。
”帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业,转而经营这家比萨店,并获得回报。
公司收益颇丰,业务出现了增长。
当然如果你下定决心,白手起家地单干,你随时可以从总店分离出去,另立门户,发展特许经营店。
新编剑桥商务英语(中级)课文译文
Unit 6a Reporting Results第六单元a 报告业绩Annual Report 年度报告A 我们目前正实施的资源增效计划所创造的利润基本抵消了罢工及不利汇价造成的损失,这种成本绩效的改进,实现了高达1亿英镑的业绩。
另外一个收人来源是最近我们出售了独家拥有的子公司迪诺克斯。
B 公司稳步发展,税前利润和例外项目上升到5.96亿英镑。
公司业绩良好的一个特点仍然还是严格的现金管理制度。
投资的增加给公司带来了压力,但资产负债表显示,尽管有3.46亿英镑的支出,净现金收入还是达到了32亿英镑。
C 贸易额增长了4.5%,与近几年相比有了大幅度的提高;营业额提高了3%。
去年底完成的结构重组计划,使经营利润也同时增长。
这一项目虽然成功、但也使净现金减少到4.72亿英镑。
D 去年我们的主要业绩是收购了一家特色化工制品公司。
这一投资以及已经制定的资产出售计划。
将使公司的经营范围更加合理。
由于公司非核心业务经营业绩不佳。
交易利润下降了7%,证明我们目前所采取的行动是合理的。
Unit 7a Health and Safety第七单元a 卫生与安全5 STEPS TO RISH ASSESSMENT 风险评估的五个步骤风险评估就是对工作中可能导致人身伤害的潜在危险进行周密极查,以此判断是否已经采取了足够的防范措施或者是否应该增加其他措施以防止危害发生。
风险评估的目的是保证没有人受到人身伤害或者得病。
事故和疾病可能夺去人的生命,而且,如果产量减少、机器被毁、保险费用增加或者需要打官司,还会影响到公司的业务。
进行风险评估时需要判断的重要事项包括:判断事故隐患是否重大,是否采取了适当的防范措施以把危害减到最小。
如果你的公司规模很小,井且你自信熟悉风险评估这项工作,你可以进行自我评估,或者,你也可以让有责任心的员工、安全事务代理人、安全员来帮你做这项工作。
如果你自己没有把握,可向地方健康和安全监督员咨询。
但切记:你有责任保证防范借施充分落实到位。
中级商务英语课文翻译(外语教学与研究出版社)
中级商务英语课文翻译Unit 1一、A:好吧,让我们再来看看原计划,看看我们已经做到哪儿了。
先期的市场测试活动已于去年9月开始的,对吧?B:没错,我们在北部进行了一次小型的投放试验,市场测试进行了两个月直到11有中旬才结束。
A:结果如何?B:非常令人振奋,销售额达到了预期的目标。
总体来说,消费者反应不错。
A:下一步的计划是什么?B:你知道,按这个计划很快就要在全国投放我们本来打算在今年1月份进行一次主要以电视为媒介的大型广告宣传活动。
A:那怎么没进行呢?B:主要是,我们生产上有些困难。
产品在全国投放,需要提高产量,这比预计的要难得多。
A:不可能。
在市场测试阶段,我们的生产毫无问题。
B:我知道,但那时规模小得多,现在好像是在机械方面出现了一些问题,你可以与布莱恩探讨此事。
A:我不想找布莱恩谈,我就要你告诉我现在的情况。
B:当然可以。
我们把投放时间定于下月初的5月5日。
电视广告宣传将于5月2日之前的周末开始。
现在我们正在准备新的促销宣传材料,这是为商店推销用的。
A:我还以为你已弄好了呢。
B:我们确实已弄好了,但由于投放时间滞后,我们得做一些更动。
A:明白了。
B:所以,除了广告促销与推销活动外,我们将举行地区性与全国性新闻发布会,以便在产品投放市场初期最大限度地覆盖新闻媒介。
A:什么时候开始?B:就在下星期,4月15日、16日两天。
A:行,我得走了,请随时把新的进展向我汇报。
B:一定照办。
二、A:计划是什么时候开始的?B:去年年底。
A:结果怎么样?B:相当令人失望,我们(本)希望在这之前就达到目标的。
A:这是什么原因呢?B:很难说,零售商说产品定价过高。
A:你同意吗?B:不,我并不同意。
我觉得广告宣传没有达到预期目的。
A:真的吗?B:对,你知道,这种产品的目标消费者是30—40岁年龄段的人,但我认为在这些人中这种产品仍未能深入人心。
A:那你们怎么办呢?B:我们打算聘请人对目标消费者再做一些补充性的调研。
BEC新编剑桥商务英语中级(第三版)Module3.2
BEC新编剑桥商务英语中级(第三版)Module3.2 Module3.2 Listening 3Match the following expressions to stages 1-7 in exercise 2. Write the number of the correct stage next to each expression.将下列表达式与练习2中的第1-7阶段相匹配。
在每个表达式旁边写上正确的阶段的编号。
1 say who the message is for2 say who you are3 give the reason for calling4 spell any difficult words5 request a return call6 leave your contact details7 say when you will be availableModule3.2 Writing 1Read what people say in 1-9 and write messages. Use words from the spoken message.读1-9上⼈们说的话,然后写信息。
使⽤⼝头信息中的词语。
0. 'Hello. This is Michael James speaking and this is a message for Lelia.'Michael James called for Lelia. (4 words)1. 'I'd be grateful if you could return this call on my home number.'2. 'I am calling to inform you that the next meeting is on he 23rd.'3. 'Would you mind checking and letting me know the final dates?'4. 'I just wanted to say that I'm sorry for any confusion.'5. 'The client is asking if it would be possible to put the meeting back.'6. 'If you have any further questions, don't hesitate to call me.'7. 'I was hoping we could bring the interviews forward. Is that possible for you?'8. 'Can you let me know if you are available to join us later?'9.'I'am telephoning with regard to order number 01-X33. I am not happy about it, I'am afraid.'Module3.2 Writing 2Listen to the five calls from exercise 1 on page 30 again.Take notes and write brief and clear messages.再听⼀遍30页练习1中的5个电话。
2020年BEC商务英语考试中级阅读翻译资料(1)完整篇.doc
2017年BEC商务英语考试中级阅读翻译资料(1)贝尔斯登(Bear Stearns)与中国券商中信证券(Citic Securities)正在就去年达成的股份互换协议重新展开谈判,以更好地反映协议达成后双方股价的下跌。
Bear Stearns and Citic Securities, China’s largest securities firm, are renegotiating the share swap agreement they reached last year to better reflect a subsequent fall in their stock prices.一位知情人士称,两家公司的高管正在讨论一项“对等调整”,这将增加双方最终持有的对方股份。
Senior executives from both firms are discussing a “reciprocal adjustment”that would increase the amount they eventually hold in each other, according to a person familiar with the matter.根据去年10月达成的交易条款,中信证券同意支付10亿美元购入最终将转换为贝尔斯登约6%股份的证券,而美国投行贝尔斯登最终将支付同等金额,购得中信证券约2%股份。
Under the terms of the deal struck last October, Citic agreed to pay $1bn for securities that would convert to about 6 per cent of Bear Stearns and the US investment bank would eventually pay the same amount for about 2 per cent of Citic.这宗交易仍需获得中国监管机构批准,若交易成功,作为中国国务院控制的中国中信集团(Citic Group)旗下证券交易子公司的中信证券将成为贝尔斯登的单一股东。
2019年BEC商务英语考试中级阅读翻译资料
2019 年 BEC 商务英语考试中级阅读翻译资料( 4 )中国银行业看守机构昨日表示,随着各银行扩大产品种类, 2007 年最后一个季度中国个人理财产品销售额大幅飙升。
Sales of individual wealth management products inChina shot up in the last quarter of 2007 as banks expandedtheir product offerings, the banking regulator said yesterday.截止 9 月底, 60 家银行业金融机构推出了个人理财服务,如共同基金、保险产品和离岸投财产品。
By the end of September there were 60 bankinginstitutions in China offering individual wealthmanagement services such as mutual funds, insuranceproducts and offshore investments.( 合2007 年前三个季度,各银行此类产品销售总数为820 亿美元 ) 。
6000 亿元人民币Together China ’s banks sold Rmb600bn ($82bn) worth ofsuch products in the first three quarters of 2007.但中国银监会 (CBRC)表示,预计 2007 年全年销售总量将达 1 万亿元人民币,原因是有更多的理财产品面世,同时客户将资本从生息的如期存款中转出。
But the China Banking Regulatory Commission (CBRC) saidit expected that figure had jumped to Rmb1,000bn by the endof the year as more products BECame available andcustomers shifted money out of interest-bearing time deposits.2007 年 11 月份,中国通货膨胀率创下 6.9%的 11 年高点,而一年期存款利率仅为 4.14%,中国投资者面对实在质利率为负的场面,他们素来在追求银行存款的取代品。
新编剑桥商务英语(BEC 中级 第三版)Module 2
Module 2 第二单元2.1 Business Topic Company Benefits 商务话题篇公司福利三、Vocabulary: Benefits and incentivesbenefits n. 福利incentive n. 奖励job title 职衔,职位,头衔training and staff development 培训和员工发展good salary 可观的收入pension n. 养老金flexible working hours 弹性工作时间,灵活的工作时间opportunities to travel 旅游机会opportunities for promotion 升职提拔机会days off 几天短假company car 公司配(给的汽)车too good to be true 好得令人难以置信client service executive 客户服务主管take… with a pinch/grain of salt 对…将信将疑,对…不完全相信old and established 历史悠久resources director(human resources director的简称)人力资源部经理qualification n. 资格temp n.(temporary/temporary worker的缩略语)临时员工incumbent programme 在职员工培训课程,岗位培训课程human resources 人力资源promote from within 提拔内部员工take on 接受,招聘intake n. 从外部吸纳招收的员工project manager项目经理grow and maintain customer relationship发展和维持客户关系canteen n. 食堂,餐厅head office n. 总部,总公司brainstorming n. 自由讨论,头脑风暴,集思广益breakout n. 突破encompass vt. 包括,包含sales and marketing 销售和市场营销research and development and manufacturing 研发和生产perk n. 好处,额外津贴,外快final salary pension scheme 按最终薪水给付的养老金计划budget n. 预算non-cash reward 非现金形式的奖赏once-in-a-lifetime adj. 千载难逢的,令人难忘的career goal 职业目标senior management 高层管理人员longevity n. 长寿,长命;寿命for the long haul 长远地Xerox 施乐公司(财富500强公司之一,总部所在地美国,主要经营办公设备),施乐(商标名,美国办公设备制造公司);影印,静电印刷品Global Services环球服务公司Uxbridge 欧克斯桥镇(位于伦敦西郊的一个小镇)Benefits and incentives 福利和奖励Employee Benefits 员工福利1. Legally Required Benefits 法律保障的权利Social Security社会保障Unemployment Compensation失业补偿Worker s’ Compensation 工伤赔偿2. Retirement-related Benefits与退休相关福利Pension Plans 退休金计划3. Insurance Related Benefits 与保险有关的福利Health Insurance健康保险Life Insurance 人寿保险Accident and Disability Insurance 意外事故和伤残保险4. Paid Holidays and Paid Vacations带薪公假和带薪休假5. Others 其他福利Local Conveyance Allowance交通补贴Housing Allowance 住房补贴Meal Allowance伙食补贴Holiday Bonus旅游津贴Incentives 奖励措施二、2.11.●an impressive job title显要的职衔●training and staff development 培训和员工发展● a good salary可观的收入● a pension养老金●flexible working hours灵活的工作时间●opportunities to travel旅游机会●opportunities for promotion升值提拔机会●parental leave育儿假●days off and long holidays短假和长假● a company car公司配车2.参考词语和表达:new-hire training新员工培训orientation新员工培训,迎新会vocational training/ professional training职业培训management training管理培训develop a good training programme to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs seem to view employee training and development as more optional than essential…a viewpoint that can be costly to both short-term profits and long-term progress.许多企业家认为员工的培训和发展可有可无,而非至关重要,认为这对公司的短期利益和长远发展来说代价太高。
2019年BEC商务英语考试中级阅读翻译资料(6)
2019年BEC商务英语考试中级阅读翻译资料(6)不要沉迷于昨日的成功Today's advice comes from Autodesk Inc. CEO Carl Bass:今天的嘉宾是Autodesk Inc.首席执行官Carl Bass:"I think it’s real easy as a leader to confusewhat the results are today with the actions that happened a while ago, BECause then you just start coasting."“我认为作为真的很容易混淆过去的行为与该行为所产生的结果,那就意味着你已经开始走下坡路了。
”Bass says the problem is that companies use factors like revenueand profit to measure their success, but it's possible that these things are still positive even after a company has lost its original spark.Bass表示,问题就在于公司总是在用绩效和收益来衡量公司的成功与否。
但是,计时在公司出现问题之后,这些东西可能还是显示良好。
"I’ve been spending a lot more time trying to quantifyor figure out if what we’re doing is right, or whether whatwe’re really doing is just celebrating the result of things that happened a while ago."“一直以来,我都花大量的时间尝试着确定或指出是否我们在做的事情是准确的,或者是否我们真正在做的仅仅在享受之前的成果。
商务英语中级翻译
商务英语中级翻译第一篇:商务英语中级翻译Unit 2Incentive奖励Job title职衔Training and staff development培训和员工发展Pension养老金opportunities for promotion升职提拔机会Company car公司配给的车Client service executive客户服务总管Take ….with a pinch of salt对。
将信将疑Resources director人力资源部经理Qualifications资格Incumbent program岗位培训课程Promote from within提拔内部员工Intake从外部吸纳招收的员工Grow and maintain customer relationship发展和维护客户关系Brainstorming集思广益Encompass包括Research and development and manufacturing研发和生产Perks外快Final salary pension scheme按最终薪水给付的养老计划 Non-cash reward非现金形式的奖励Career goal职业目标Senior management高层管理人员Distribution centre配送中心Holding company控股公司Subsidiarybranchdivision子公司Turnover营业额Document management文档管理Innovative technology创新技术Revenue收入Mission statement目标宣言Unit 3sole trader独立法人partnership合伙经营franchise/ franchisor/ franchisee连锁店,特许经营entrepreneurial spirit企业家精神granting of a license同意发给许可证trademark商标charge one’s own prices自行定价收费solicitor律师profit margin利润率利差branch out分支出来Unit 4Word of mouth口头宣传Mail-shot邮寄广告TV commercial电视广告Billboard广告牌Spam垃圾邮件,电子邮件广告Banner横幅广告Newspaper advert报纸广告Internet advertising网络广告Search engine搜索器Delegate / delegator委派者Helpful feedback有助的反馈Constructive criticism建设性的批评Bits and pieces零碎Financial or psychological rewards物质上或精神上的报酬 Letgo放手Specific skills特长Tailor work to the individual根据特长分配工作Give incentives给予鼓励Define the expectations and objectives明确期望和目标Delegate complete tasks移交整体任务Unit 5To source art选择艺术品To commission art定制艺术品Specialist knowledge专业知识Expertise专家意见Reference database参考数据库Premise办公楼,单位Social norm社会规范Interaction人际1.开个短会2.主持会议3.明白你的观点4.参加会议5.安排议程6.做会议记录7.进入会议的下个议程8.同意某人的某个观点9.达成协议10.做个简短发言1.Hold a brief meeting2.Run the meeting3.See your point4.Attend the meeting5.Set the agenda6.Take the minutes7.Move on to the nest item on the agenda8.Go long with someone on the point9.Reach am agreement10.Give a short presentationUnit 6Recruitment招聘Arrange an interview安排会面Automated message自动语音信息 Pay off the mortgage还清抵押贷款 Disciplinary procedures惩戒程序Be taken redundancy被裁员make redundancy裁员Call centre systems呼叫中心Give notice提出辞职1.合同被取消2.把此事告上仲裁法庭3.把简历发给未来的老板4.登录计算机5.收件人没有回复6.错误百出没有礼节的邮件7.避免口头联系8.作出决定9.达成协议10.为造成的不便而道歉1.The contract has been cancelled2.Take the case to a tribunal3.Email the CVs to the prospective employers4.Log on to your PC5.The recipient doesn’t respond6.Emails with tremendous inaccuracyor complete pointlessness7.Avoid verbal contact8.Decisions made9.Deals struck10.undo the damageUnit 71.在销售部工作2.一种不直接的销售方式:营销3.从事创造性活动,公关活动4.挨家挨户推销5.拨打不期而至的电话6.销售更具体实在7.对公司的业绩有直接的影响8.与不同性格的人打交道9.就业部门10.目标明确,充满激情11.销售总监12.推销口才1.Work in sales2.Marketing----a less direct way of selling a product3.Work on creative campaigns with PRs4.Door-to-door work5.Cold calling6.Sales is tangible7.Has direct impact on a company’s resultsmunicating with different personalities9.Career department10.In the buzz of a target-driven environmentmercial director12.Sales pitch1.工作说明2.商品或服务的好处能够符合顾客的要求3.不言而喻4.让顾客承受繁琐的商品性质细节5.产品规格6.产品尺寸7.顾客的性格类型各不相同8.推销员也能变化自如9.拒绝,打击10.继续征服下一位顾客1.Job description2.The benefits of their goods or services match the requirements3.It goes without saying4.Overload people with details5.Product specification6.Product Dimensions7.Customers Come in all personality types8.Sales people can vary9.Knockbacks10.Move on to the next customerUnit8第二篇:新编剑桥商务英语(中级)课文翻译新编剑桥商务英语(中级)课文翻译 BEC课文翻译1、We wanna hold your hand 我们愿与你携手创业带着浓厚的经营意识,加上一些进取精神,再来瞧瞧,哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验,同时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店不失为一个明智之举。
新编剑桥商务英语BEC第三版中级Module1
Module 1 第一单元1.1 Business Topic Ways of working 商务话题篇工作方式1) Vocabulary: different ways of working (15 mins)regular hours 正常工作时间flexible (working) hours/flex(i)time 弹性工作时间freelance n. 自由职业teleworking n. 电子办公;在家中上班job-share v. / n. 分担工作;工作分担制job-sharing n. 分担工作job-sharer n. 与人分担工作的人shift work 轮班工作,倒班制temping n 当临时工,任临时雇员consultancy n. 咨询公司specialist advice 专业咨询hotdesking (hot-desking) n. 办公桌轮用(指将职工分成不同的班次,以便他们能共用一间办公室,一张办公桌和一台电脑)office gossip 办公室小道消息,办公室飞短流长office news 办公室新闻credit n. 赞扬,功劳managing director 总裁,总经理(美英chief executive/president)brainpower n. 智能worst-case adj. 做最坏打算的,为最坏情况的,为最不利条件的scenario n. 事态,局面full-time adj. 全日制的delegate v. 授权,分派工作availability n. 利用(或获得的)可能性,可以利用的人(物),人员、物资保证parental leave 育儿假,照顾新生儿女假distractions n. 让人注意力分散的事物contact n. 人脉,有影响力的熟人,有用的社会关系case-load n. 工作量daily log 日志voice mail 语音信箱,语音邮件self-organization n. 自我组织能力disruptive a. 造成混乱的1. How do you work most effectively? By working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达:routine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other 相互支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能,不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself性格依赖,不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立,喜欢自己做决定don’t want to work under someone 不想在别人手下工作5. Reading: How to job-shareGet organized Set your limits Put pen to paper Two become one安排有序规定限度签订协议合二为一Open your mind Plan for disaster Find the perfect partner Don’t feel guilty敞开心胸/开拓视野有备无患理想搭档勿感内疚1. share credit and blame 分担成绩与过失,意译“功过与共”2. Flexecutive 经营内容蕴含其中的公司名flexible与executive两词复合而成“弹性经营管理”。
BEC商务英文考试中级阅读翻译资料(3).doc
2017年BEC商务英语考试中级阅读翻译资料(3)Owning acat can reduce therisk of heartattacks andstrokes by more than a third,resea rchers have found.Scientistssaidthat havingacathelped to relievestress andanxiety,whichisknownto help protectagainst heart disease by lowering blood pressure andreducingthe heartrate.The 10-year study lookedat4,435adults agedbetween 30 and75, about halfof whomownedacat.The findings, presented at astroke conference inAmerica, showed that 3.4 per cent of the cat owners died fromaheart attack over10years. Among thegroup who had never owned acat the ratewas5.8per cent.Catowners still had a much reduced chance of developingstrokes or heartattackswhen researcherstook account of other factors know nto trigger heart disease, includinghigh cholestero llevels, smoking and diabetes.Prof Adnan Qureshi, fromthe Minnesota University,who carried out thestudy,saidhewas surprisedbythe strengthof the effect that owninga cat appeared to have."The logical explanation maybethat cat ownershiprelieves stressand anxietyand subsequently reduces the riskof heart disease."He believes onereasoncouldbe that stroking the pet couldcutthe levelof stress-related hormonesin theblood. Reducingstress isknown to help protect against heart diseas eby loweringblood pressure and reducing the heart rate.ButProf Qureshi addedthat the type of personwho ownedacatwas usuallyalreadyfairly stress-freeand atlow risk of heart disea se.研究人员发现,养猫能使患心脏病和中风的风险降低三分之一以上。
新编剑桥商务英语(BEC 第三版 中级)Module 1
Module 1 第一单元1.1 Business Topic W ays of working 商务话题篇工作方式1) Vocabulary: different ways of working (15 mins)regular hours正常工作时间flexible (working) hours/flex(i)time 弹性工作时间freelance n. 自由职业teleworking n. 电子办公;在家中上班job-share v. / n. 分担工作;工作分担制job-sharing n. 分担工作job-sharer n. 与人分担工作的人shift work 轮班工作,倒班制temping n 当临时工,任临时雇员consultancy n. 咨询公司specialist advice 专业咨询hotdesking (hot-desking)n. 办公桌轮用(指将职工分成不同的班次,以便他们能共用一间办公室,一张办公桌和一台电脑)office gossip 办公室小道消息,办公室飞短流长office news 办公室新闻credit n. 赞扬,功劳managing director 总裁,总经理(美英chief executive/president)brainpower n. 智能worst-case adj. 做最坏打算的,为最坏情况的,为最不利条件的scenario n. 事态,局面full-time adj. 全日制的delegatev. 授权,分派工作availability n. 利用(或获得的)可能性,可以利用的人(物),人员、物资保证parental leave育儿假,照顾新生儿女假distractions n. 让人注意力分散的事物contact n. 人脉,有影响力的熟人,有用的社会关系case-loadn. 工作量daily log日志voice mail语音信箱,语音邮件self-organization n. 自我组织能力disruptive a. 造成混乱的1. How do you work most effectively? By working…regular hours/flexible hours? in a team/on your own?from home/ in an office? for a boss/as your own boss?参考词语和表达:routine type of person按部就班的人have flexible management of time and work灵活安排自己的时间和工作get support from each other相互支持co-operate with each other相互合作share ideas交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficiently.在团队工作需要有很好的人际交往技能,不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率have more flexibility 享有更多的灵活度feel more relaxed 感觉更轻松a dependent type of person and never make decisions myself性格依赖,不喜欢自己拿主意an independent type of person and would like to make decisions myself性格独立,喜欢自己做决定don’t want to work under someone 不想在别人手下工作5. Reading: How to job-shareGet organized Set your limits Put pen to paper Two become one安排有序规定限度签订协议合二为一Open your mind Plan for disaster Find the perfect partner Don’t feel guilty敞开心胸/开拓视野有备无患理想搭档勿感内疚1.share credit and blame 分担成绩与过失,意译“功过与共”2. Flexecutive 经营内容蕴含其中的公司名flexible与executive两词复合而成“弹性经营管理”。
剑桥商务英语BEC中级阅读翻译讲义范文
剑桥商务英语BEC中级阅读翻译讲
义范文
剑桥商务英语BEC中级阅读翻译讲义是针对商务英语学习者的一份重要教材,其中包含了丰富的商务英语阅读素材,帮助学习者提高阅读技巧和商务词汇量,同时也包含对阅读内容的翻译和解析,更有助于学习者理解内容,提高阅读能力和语言表达能力。
这份讲义非常详细地指导学习者如何提高阅读技巧和习惯,以读慢和理解为目标,提供了大量的实用技巧和有效练习。
例如,学习者可以通过参加商务英语类的聚会和活动,扩大在跨文化环境下的社交支持网络,以便在学习习得过程中接受更多文化和商业信息。
而对于英语阅读的方法和技巧,讲义明确指出了如何识别文章的结构、理解段落主旨、抓取关键信息、判断作者观点和态度,以及如何进行信息综合和推理,从而逐步提高阅读水平。
在语言表达方面,讲义重点讲解了商务英语常用的词汇和表达方式,如商务会议、销售报告、市场营销、质量管理和国际贸易等方面的专业术语,以及如何安排和组织商务信函、演讲和陈述等,从而更好地与商业人士交流沟通。
此外,针对阅读内容的翻译,不仅帮助学习者理解内容,也有助于提升对英语语言的理解和翻译技巧,让学习者更好地应对各种商务英语场景,并提高自己的工作能力和职业竞争力。
整个讲义内容系统、全面,由浅入深、由表及里、思路清晰,是商务英语学习者必不可少的一本通。
它不仅适用于参加商务英语考试的考生,也适用于不同背景和专业的商务人士、行政人员和管理人员等从事商务英语沟通的人士,能够帮助他们更好地理解国际商业、拓展国际市场,最终推动企业业绩发展。
总之,剑桥商务英语BEC中级阅读翻译讲义是一份权威、实用、全面的商务英语学习教材,它为商务英语学习者提供了重要的帮助和指导,使他们能够更好地适应国际商务环境,提高自身的工作能力和竞争力。
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新编剑桥商务英语(中级)课文翻译BEC课文翻译1、We wanna hold your hand我们愿与你携手创业带着浓厚的经营意识,加上一些进取精神,再来瞧瞧,哈!你拥有了一家连锁店!如果想自己开店、大展身手却又苦于缺乏经验,同时又不想在这个充满风险的昙花一现的独立法人世界中立足,那么开家连锁店不失为一个明智之举。
然而你必须明白自己将从事何种性质的经营,这是至关重要的。
特许经营就是由一方(授予特许经营者)授权允许另一方(加盟特许经营者)使用其商标或商号,并使用其一揽子经营理念。
那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念?英国特许经营协会会长丹·阿齐尔回答说:“绝非如此,这是一种可笑的过于简单的看法。
其实这还是由你来经营自己的公司,但是避免了一些风险,同时增加了别人的支持。
”他指出,相比大多数遭受失败的独立经营者,只有0.9%的特许经营店以失败告终。
尽管如此,成为特许经销商不可能使那些极具冒险精神的人感到满足。
它不适合那些不想循规蹈矩的人。
达美乐比萨特许经销店的销售经理威廉姆·尤班克这样说道:“如果你充满开创冒险的精神,这种形式不适合于你。
它是一种原则规约,一个必须遵守规则的俱乐部。
虽说有一定的独立性——我们的特许经销商可以自己制定价格表,但我们对菜单的内容要求非常严格。
这是在帮助下经营公司。
”阿丝特丽德·帕狄尔刚刚成为达美乐比萨店的特许经营者,她告别了律师生涯,和她的丈夫合开一家特许经营店。
“与其把所有的时间和精力倾注到为别人卖命的工作中,不如投入于自己的公司中。
”帕狄尔三十一岁时放弃了薪水可观、受人尊敬的律师职业,转而经营这家比萨店,并获得回报。
公司收益颇丰,业务出现了增长。
当然如果你下定决心,白手起家地单干,你随时可以从总店分离出去,另立门户,发展特许经营店。
阿齐尔说,想要设立特许经营店的新公司数目与日俱增。
“加入这个队伍的人数多得令人难以置信,他们年龄越来越小,投资越来越少,他们获得回报后进行更大的风险投资。
”如果能够募集到起步经费,开设自己的特许经营店,就为冒险家一展身手提供了理想机会2、Not sold on sales“你好!我在销售部工作。
”这话来自一个不善于开场白的人。
不是吗?至少听起来不像战斗机飞行员或是无国界医师组织的理事那么神气。
不幸的是,在销售部门工作总是摆脱不了乏味的形象,并与无商不奸的概念紧紧相联。
这些也是毕业生求职问题之所在。
另一方面,营销——一种不那么直接的销售方式,作为职业选择更受青睐,而且在晚餐会上听起来也更体面。
原因何在?东芝电器公司的人力资源部经理苏珊·史蒂文斯认为:营销工作“显得很风光”,并且毕业生们“期待从事创造性的活动,参加公关活动,经常旅行,享受免费的娱乐”。
然而相比之下,销售则意味着挨家挨户推销,进行不期而至的拜访或拨打不期而至的电话。
不过这完全是误导人的印象。
在英国,从事销售职业的人数比营销人员多出大约20万人。
其中部分原因是那些投身销售工作的人们意识到销售工作根本不像传言中说的那么可怕。
史蒂文斯经理说东芝公司最近不得不在毕业生招聘计划中,把销售和营销项目捆绑推向市场,因为“我们知道光有销售项目吸引不了毕业生。
”这种投机做法奏效了。
去年,多数招进来的员工选择了销售,包括营销专业的毕业生罗斯·斯诺登。
“与营销不同的是,销售更具体实在。
销售对公司的业绩有直接影响,所从事的工作是与人接触,与性格不同的人打交道。
”毕业生们对销售工作不感兴趣,其部分原因是人们不把从事销售看成体面的职业。
克拉莉萨·珍特曾是一名化学专业的毕业生,如今是一家虚拟主机IT公司Rackspace Managed Hosting 的销售经理。
她说:“就业部门未对销售工作进行宣传,对销售所能选择的各个工作层次缺乏宣传教育。
我向来以为营销工作看起来更诱人,事实上它不是我原先所想象的那样充满生机。
后来我通过和销售部的人们交谈,才明白销售工作同样可以充满激情。
很快我清楚了,销售工作远比其他工作更适合我。
现在我每天和顾客交谈,目标明确,充满激情。
真是妙不可言!”宝洁公司的销售总监汤姆·穆迪说:“销售工作有可能是一桩掌控着几百万英镑,同时确保顾客满意的生意。
它的回报率超出了人们的想象。
”这是我听到的最令人信服的推销口才!要点解析:(1) shake off its unglamorous image摆脱其乏味的形象。
shake off摆脱,例如:shake off responsibility摆脱责任。
(2) associations with something rather dishonest本意为“和某种不诚实守信的因素紧紧相联”,在这个语境中可以翻译为“与无商不奸的概念紧紧相联”。
unglamorous单调的,乏味的,例如:unglamorous environment单调的环境。
(3) retain an air of glamour 显得很风光,retain an air of 带着……的样子,例如retain an air of cheerfulness保持一种欢喜的样子。
(4) sales means door-to-door work and cold calling销售意味着挨家挨户推销,进行不期而至的拜访或拨打不期而至的电话。
mean…意味着……,例如Getting promoted means more responsibilities and higher salary.得到提拔意味着更多的责任和更高的薪水。
(5) The gamble paid off. 这种投机做法奏效了。
gamble赌博,投机。
这里指该公司为了广纳人才,迎合毕业生青睐营销轻视销售的想法,把招聘计划投机地命名为“营销和销售”,先把毕业生吸引进来,然后再逐渐把他们吸引到销售部门来。
短语pay off意为“成功”,例如…The advertisement paid off‟.广告取3、How Madonna mannged success麦当娜如何奋力打造威功麦当娜是一位充满活力的职业女性,在竞争激烈的唱片业成就骄人。
麦当娜是如何取得成功的?我们又为什么要关心此事?这么说吧,如果我们想在商界获得成功,可以在五个方面从她的成功策略中获益。
怀抱梦想从中学时代起,麦当娜就为自己定下了明确目标:成为世界头号女演员。
要不是从一开始就怀揣这一梦想,成功绝不可能降临。
企业也一样,要有梦想和愿景,明确自己的目标,知道怎么去加以实现。
同样,职业目标不明确的经理人往往会错失良机。
了解行业需求麦当娜是世界上最早把专题调查会的方式引入音乐行业的艺术家之一。
2005年6、7月间,她与自己的DJ兼制作商斯图尔德·普莱斯(Stuart Price)一道在全欧洲的夜总会巡回进行试音(不演唱)。
伴舞者对舞曲的反应被拍成胶片,用来确定《舞池告白》中的舞曲。
同样,经理人也必须调查研究,深入了解客户需求。
开发潜能,克服弱点麦当娜获得成功的另一重要因素是她对自己的能力和弱点有清楚认识。
刚出道时麦当娜就意识到,不论是自己的舞或歌单独来看都不算强项。
她知道,只要能够找到合适的人一起合作,比如像麦克尔·杰克逊的经纪人弗莱迪·德·曼恩那样的,她就有信心填补空白。
同样,公司和经理人也需要建立有用的人脉关系。
持之以恒麦当娜并非哪个唱片公司包装的产品——她的成就归功于她本人脚踏实地的勤奋努力。
她的大多数娱乐兴趣都是由她自己的公司拥有或经营的。
同样,在企业界,规划和制定策略不难,难的是经理们如何将其付诸实施。
不断创新麦当娜在演唱风格和音响效果方面的不断变化创新,反映出她对随着快速变化的唱片业而不断在改变的演唱风格、社会准则和态度有一种敏锐意识。
同样,不断追求创新的公司或经理人比起不求创新的那些更能够持久。
要点解析:(1)high school不可按字面理解为“高中”。
在英文里,high school指“中学”,初中为junior high school;高中为senior high school。
(2)set out为多义短语,主要有“出发,开始,打算”等义。
如:Setting out in business is no easy job.经商伊始事业不易。
She set out as an actress with the help of a director.在一位导演的帮助下她开始当演员。
(3)DJ唱片骑师。
全称disc jockey,缩略为disc jock或DJ,指电台音乐节目主持人或唱片音乐节目制作人。
出自骑马术语。
在现代英语中,jockey(骑师)一词的意思很丰富。
在它当动词使用时,还有控制、操纵或影响的含义。
于是,一些对事物发展具有一定影响力的人,统统被称做骑师。
例如,球场长凳 (bench)上的拉拉队,就是bench jockey(板凳骑师)。
从事硬件制作或销售的电脑公司员工被称为chip-jockey(芯片骑师)。
迪斯科舞场里的disco jockey,被人们称为“打碟”的灵魂。
音乐节目的播音员或唱片音乐节目的主持人,通过节目的选择和介绍,影响听众的情绪或倾向,同时在节目中巧妙地穿插一些广告或评论,可谓引导听众的绝妙骑师。
(4)team up (使)结成一队,(使)合作,(使)配合。
如:They teamed up to write a novel.他们合作写一部小说。
(5)focus group 一种相对比较随意,收集有关观点和态度方面数据的方法(a method of data collection, a somewhat informal technique that can help you asse ss user needs and feelings),通过组织六至九位或十二位参与者针对某特定问题(focus) 进行开放式的讨论。
多用在市场学调研中。
根据有关资料,在发展中国家,调查者通常使用这一方法来获得当地居民对计划生育、新技术引进等问题的看法;而在发达国家,越来越多的卫生促进和临床领域的调查报告基于这一方法。
合适。