当代全球商务第六版Chap010
全球商务复习彭维刚
第一章:Globalizing Business(全球化的商务活动)1.【international business】is defined as(被定义为):business (firm) that engages(参与)in international (cross-border跨国) economic activities or the action of doing business abroad.翻译:国际商务被定义为:(1)参与国际(跨国)经济活动的企业;(2)到海外从事商务活动的行为。
2.【global business】:business around the globe, including both international (cross-border) activities and domestic(国内的)business activities.翻译:全球商务是指全球范围内的商务活动。
这种商务活动包括:(1)传统国际商务教材中涉及的国际化活动;(2)本土的商务活动。
3.【multinational enterprise (MNE)】:firm that engages in foreign direct investments(直接投资)by directly investing(直接投资)in, controlling and managing value-added activities in other countries.翻译:跨国企业可以被定义为:通过在其他国家的直接投资、控制和管理价值增值活动来参与对外直接投资。
4.【foreign direct investment(FDI)】:investments in, controlling, and managing value-added activities in other countries翻译:对外直接投资:是指在其他国家进行直接投资、控制和管理价值增值活动。
当代商务英语综合教程1 Unit 10 If I Were a Boy Again
cultivation of the memory. I would strengthen that faculty by every possible
means, and on every possible occasion. It takes a little hard work at first to
If I were a boy again, I would school myself to say no more often. A
young boy should learn to stand up and decline doing an unworthy act
because it is unworthy.
the sermon or book, although I wished to do so”, and the reason is, the
habit was not formed in youth.
6
Text A If I Were a Boy Again
Passage
4
If I were to live my life over again, I would pay more attention to the
presence of mind will often conquer the worst of them. Be prepared for
any fate, and there is no harm to be freaked.
8
Text A If I Were a Boy Again
Passage
Warm-up Questions: 1. What would you do if you were a boy/a girl again? 2. What dreams did you have when you were a child?
当代全球商务第六版Chap003
3-5
Culture, Society, and the Nation-State
A society can be defined as a group of people that share a common set of values and norms There is not a strict one-to-one correspondence between a society and a nation-state Nation- states are political creations that can contain a single culture or several cultures Some cultures embrace several nations
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Social Stratification
All societies are stratified on a hierarchical basis into social categories, or social strata (usually defined by characteristics such as family background, occupation, and income) Societies differ in terms of the degree of mobility between social strata the significance attached to social strata in a business context
3-6
The Determinants of Culture
The values and norms of a culture are the evolutionary product of a number of factors at work in a society including prevailing political and economic philosophies a society’s social structure the dominant religion, language, and education
国际商务谈判英文版第六版Chap
parties reach an agreement or make a decision on the terms of the deal.
Preparing for a Negotiation
Gather inform…
research the other party, including their interests, needs, and negotiating style.
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国际商务谈判英文版第六 版chap
目录
• Introduction • The Nature and Context of International
Business Negotiation • The Process of International Business
Negotiation
Байду номын сангаас 03
The Process of International
Business Negotiation
The Negotiation Process
01
Initial con…
02
Exploration
03
Positioning
04
05
Negotiation Conclusion
parties exchange initial greetings and introduce themselves.
目录
• The Skills and Competencies of the Effective Negotiator
• The Application of Negotiation Theory and Practice
当代全球商务第一章
INTRODUCTION
Globalization: the trend towards a more integrated global economic system.
1-3
Chapter 1: Globalization
WHAT IS GLOBALIZATION? Globalization refers to the shift towards a more integrated and interdependent world economy. • The Globalization of Markets
• The Changing World Order
• The Global Economy of the 21st Century
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Chapter 1: Globalization
THE GLOBALIZATION DEBATE Is the shift toward a more integrated and interdependent global economy a good thing?
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Chapter 1: Globalization
• The Changing World Output and World Trade Picture • The Changing Foreign Direct Investment Picture • The Changing Nature of the Multinational Enterprise
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Chapter 1: Globalization
• Antiglobalization Protests • Globalization, Jobs, and Incomes • Globalization, Labor Policies, and the Environment
当代商业概论 Fundamentals of Business
Marketing is:
-- finding the needs of the customers and satisfying them at a profit -- how you design and define your products, distribute your products, promote your products, and maintain a relationship with your customers -- the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives (Source: The American Marketing Association, Marketing News, September 15, 2004, p.17)
Task 1: Definition of a marketing mix
Decisions about marketing involves strategies for four areas of marketing activities: production, distribution, promotion, and pricing. A firm’s marketing mix blends the four strategies that fit the needs and preferences of a specific target market. Marketing success depends not on the four individual strategies, but on the unique combination.
商务谈判:理论、技巧与案例(第6版)课件PDF版第7章
商务谈判理论、技巧与案例第6版主编:王军旗010302商务谈判策略概述预防性策略进攻性策略第七章商务谈判策略04综合性策略一、商务谈判策略的含义•从商务谈判的角度看,商务谈判策略是指谈判者在谈判过程中,为了达到己方某种预期目标所采取的行动方案和对策。
包括三层含义•(1)它是一种面向未来的整体概念;•(2)它是实现某些目标的意愿,策略的选择对谈判将起到决定性的作用;•(3)它是经过论证后的恰当选择。
二、制定商务谈判策略的程序•(一)进行现象分解。
•(二)寻找关键问题•(三)确定目标•(四)形成假设性解决方法•(五)对解决方法进行深度分析•(六)生成具体的谈判策略•(七)拟定行动计划方案三、商务谈判策略的制定方式•(1)仿照。
即对应于规范性、程序性问题,采用仿照过去已有策略的方式。
•(2)组合。
即将各种既有的策略,经分割、抽取,再重新综合在一起,构成新的策略。
它从部分来说是仿照,而从整体来讲是创新。
•(3)创新。
即对于非规范性、非程序性问题,需要从全局出发,去寻找变动中的最佳策略。
四、商务谈判策略运用的基本原则(一)周密谋划原则(二)随机应变原则(三)有理、有利、有节原则010302商务谈判策略概述预防性策略进攻性策略第七章商务谈判策略04综合性策略一、沉默寡言策略•指在谈判中先不开口,让对方尽情表演,或多向对方提问并设法促使对方继续沿着正题谈论下去,以此暴露其真实的动机和最低的谈判目标,然后根据对方的动机和目标并结合己方的意图采取有针对性的对策。
一、沉默寡言策略注意•(1)事先准备。
•(2)耐心等待。
•(3)利用行为语言,搅乱对手的谈判思维。
二、声东击西策略•己方为达到某种目的和需要,有意识地将洽谈的议题引导到无关紧要的问题上,从而给对方造成一种错觉,使其做出错误的或违反事实本来面目的判断。
二、声东击西策略一般在以下情况使用声东击西策略:•(1)作为一种障眼法,迷惑对方,转移对方的视线,隐蔽己方的真实意图,延缓对方所采取的行动。
当代全球商务课件Chap016
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Chapter 16: Global Human Resource Management
The advantages and disadvantages of each of the three main approaches to staffing policy are summarized in Table 16.1
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Chapter 16: Global Human Resource Management
Firms pursue an ethnocentric staffing policy for three reasons: • the firm believes there is a lack of qualified individuals in the host country to fill senior management positions • the firm sees an ethnocentric staffing policy as the best way to maintain a unified corporate culture • the firm believes the best way to create value by transferring core competencies to a foreign operation is to transfer parent country nationals who have knowledge of that competency to the foreign operation
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Chapter 16: Global Human Resource Management
当代全球商务课件
1 什么是全球化?Globalization refers to the shift toward a more integrated and interdependent world economy. Globalization has several facets, including the globalization of markets and the globalization of production.2 globalization of markets市场全球化是指历史上很清晰,分散的各国市场与巨大的全球化市场融合的过程。
3 globalization of production生产全球化指的是企业在全球范围的不同地方,利用各国在生产要素的成本和质量(如劳动力,能源,土地和资本)方面的差异,寻找货物,服务源头的一种趋势。
4THE GLOBALIZATION DEBATEGlobalization, Jobs, and IncomesGlobalization, Labor Policies, and the EnvironmentGlobalization and National SovereigntyGlobalization and the World’s Poor5 multinational enterprise跨国公司指跨国公司就是指具有全球性经营动机和一体化的经营战略,在多个国家拥有从事生产经营活动的分支机构,并将它们置于统一的全球性经营计划之下的大型企业。
6 political system政治经济体制是指调一个国家政治,经济和法律体制不是相互鼓励的,它们相互作用,相互影响,并影响着经济水平的高下。
political systems can be assessed according to two dimensions. The first is the degree to which they emphasize collectivism as opposed to individualism. The second is the degree to which they are democratic or totalitarian.7democracy民主指一种政治体制,政府是由人民直接或通过选出的代表来决定的。
当代全球商务课件Chap011
11
ቤተ መጻሕፍቲ ባይዱ
The Strategy of International Business
McGraw-Hill/Irwin Global Business Today, 5e
© 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.
11 - 4
Chapter 11: The Strategy of International Business
Value Creation • The more value customers place on the firm’s products, the higher the price the firm can charge for those products • The value created by a firm is measured by the difference between V (the price that the firm can charge for that product given competitive pressures) and C (the costs of producing that product)
Chapter 11: The Strategy of International Business
INTRODUCTION In this chapter, we focus on the firm itself and, in particular, on the actions managers can take to compete more effectively as an international business.
现代商务一二课时教师教案(高等教育出版社06版).docx
【教材版本】戴建明,中等职业学校电了商务专业教学川书——现代商务.北京:高等教育出版社,2006【教学目标】通过木节内容的学习,使学生体验并理解现代商务的内涵,更新商务观念,了解现代商务的发展趋势,明确学习意义和冃的,激发学习兴趣。
【教学重点、难点】教学重点:现代商务的内涵教学难点:现代商务交易方式【教学媒体及教学方法】使川绪论配套教学课件综合采川讲授法、图示法、举例法、讨论法、演示法等不同的教学方法。
通过举例、讲授现代商务的内涵,并使川配套教学课件通过演示、图示现代商务活动的内容并区分现代商务的各种交易方式,组织学生讨论现代商务的发展趋势,最后由教师引导学生进行归纳总结。
【课时安排】2课时* (90分钟)【教学建议】本节课内容是讲授现代商务的内涵、内容、交易方式和发展趋势,对于电子商务专业学牛來说,现代商务他们所学习的商务类基础入门课程,学牛可能对一些基本概念感觉到抽象。
建议采川多媒体教学,应川到的现代化教学手段包括课件、视频录像和计篦机网络。
以课件为主,辅以观看音像资料加深对现代商务的感性认识,同时引导学生通过Internet.电视、报刊等媒体搜集与现代商务相关的新闻和案例,加深对现代商务的理解并提出问题与思考。
在教学中口J以充分结合学生熟悉的企业经营活动和发生在我们生活中的现实案例,同时通过组织学生参加行业实践观察、体验商务活动。
学校还可聘请当地知名企业的经营管理者、营销专家以及外校名师开展专题讲座,并与学生进行交流互动。
【教学过程】一、导入(5分钟)教师图示并引导沖牛•思考:现代商务课程的地位教师提出问题,引入新课:1、什么是商务、商务活动?2、生活中见过商务活动吗?分别从卖方和卖方角度思考各自的商业活动过程,归纳商务活动的羞本过程3、现代商务的发展趋势如何?我国商务与发达国家商务的发展还存在着什么差距?现代商务对社会的发展会带來哪些影响?二、新课讲授(70分钟)一、现代商务的内涵教师提问学牛讨论:商务就是做牛意、卖东西吗?引出概念:人们通常把以实现商品或服务的交易而开展的一系列的经营管理活动总称为商务。
当代商务英语听说教程学生用书1 Book 1 U6
C. Language check
Task Three: Talking about departments F: What _d_o_e_s the Technical Services Department
do? M: They deal with customer problems. F: What does the E-Business D__e_p_a_rt_m_e_n_t do? M: They are in charge of the sales on the Internet. F: What are the r_e_s_p_o_n_s_ib_i_lit_ie_s_ of the Purchasing
A. Word study
routine collect get in touch with arranging accommodation on sick leave
call on punctuation sales literature
technical services spare parts raw materials IT Department
Department? M: They are responsible for buying everything the
company needs.
D. Controlled practice
Ask for some routine favors and special favors from your partner. Work together to make a dialogue based on the following flow chart. Listen to the recording of a model answer, and then follow it.
当代全球商务课件Chap016
16 - 7
Chapter 16: Global Human Resource Management
Firms pursue an ethnocentric staffing policy for three reasons: • the firm believes there is a lack of qualified individuals in the host country to fill senior management positions • the firm sees an ethnocentric staffing policy as the best way to maintain a unified corporate culture • the firm believes the best way to create value by transferring core competencies to a foreign operation is to transfer parent country nationals who have knowledge of that competency to the foreign operation
16 - 12
Chapter 16: Global Human Resource Management
The Geocentric Approach • A geocentric staffing policy is one in which the best people are sought for key jobs throughout the organization, regardless of nationality • This approach is consistent with building a strong unifying culture and informal management network • It makes sense for firms pursuing either a global or transnational strategy • Immigration policies of national governments may limit the ability of a firm to pursue this policy
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10-13
The Role of the IMF
The IMF was responsible for avoiding a repetition of the chaos that occurred between the wars through a combination of 1. Discipline a fixed exchange rate puts a brake on competitive devaluations and brings stability to the world trade environment a fixed exchange rate regime imposes monetary discipline on countries, thereby curtailing price inflation
10-3
Introduction
A floating exchange rate system exists in countries where the foreign exchange market determines the relative value of a currency Examples include the U.S. dollar, the European Union’s euro, the Japanese yen, and the British pound A pegged exchange rate system exists when the value of a currency is fixed to a reference country and then the exchange rate between that currency and other currencies is determined by the reference currency exchange rate Many developing countries have pegged exchange rates
10-7
The Gold Standard
Question: What is the Gold Standard?
The origin of the gold standard dates back to ancient times when gold coins were a medium of exchange, unit of account, and store of value To facilitate trade, a system was developed so that payment could be made in paper currency that could then be converted to gold at a fixed rate of exchange
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Mechanics of the Gold Standard
The gold standard refers to the practice of pegging currencies to gold and guaranteeing convertibility Under the gold standard one U.S. dollar was defined as equivalent to 23.22 grains of "fine (pure) gold The exchange rate between currencies was based on the gold par value (the amount of a currency needed to purchase one ounce of gold)
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Strength of the Gold Standard
The key strength of the gold standard was its powerful mechanism for simultaneously achieving balance-oftrade equilibrium (when the income a country’s residents earn from its exports is equal to the money its residents pay for imports) by all countries Many people today believe the world should return to the gold standard
10-14
The Role of the IMF
2. Flexibility A rigid policy of fixed exchange rates would be too inflexible So, the IMF was ready to lend foreign currencies to members to tide them over during short periods of balance-ofpayments deficits A country could devalue its currency by more than 10 percent with IMF approval
10-12
The Bretton Woods System
Under the Bretton Woods Agreement the US dollar was the only currency to be convertible to gold, and other currencies would set their exchange rates relative to the dollar devaluations were not to be used for competitive purposes a country could not devalue its currency by more than 10% without IMF approval
Introduction
Question: What is the international monetary system? The monetary system refers to the institutional arrangements that govern exchange rates Recall that the foreign exchange market is the primary institution for determining exchange rates
10-5
Introduction
Question: What role does the international monetary system play in determining exchange rates?
To answer this question, we have to look at the evolution of the international monetary system The Gold Standard The Bretton Woods system The International Monetary Fund The World Bank
10-11
The Bretton Woods System
A new international monetary system was designed in 1944 in Bretton Woods, New Hampshire The goal was to build an enduring economic order that would facilitate postwar economic growth The Bretton Woods Agreement established two multinational institutions 1. The International Monetary Fund (IMF) to maintain order in the international monetary system 2. The World Bank to promote general economic development
10-6
Classroom Performance System
When the foreign exchange market determines the relative value of a currency, a ________ exchange rate system exists. a) Fixed b) Floating c) Pegged d) Market
Global Business Today 6e
by Charles W.L. Hill
McGraw-Hill/Irwin
Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 10
The International Monetary System
10-4
Introduction
A dirty float exists when the value of a currency is determined by market forces, but with central bank intervention if it depreciates too rapidly against an important reference currency China adopted this policy in 2005 With a fixed exchange rate system countries fix their currencies against each other at a mutually agreed upon value Prior to the introduction of the euro, some European Union countries operated with fixed exchange rates within the context of the European Monetary System (EMS)