欧时力品牌调研(英文版)ochirly Case Study Research Journal

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ochirly Case Study Research Journal

Contents

Introduction------------------------------------------------------------------------------4

Chapter1. Ochirly Brand

Introduction----------------------------------------------5

1 Brand Name--- Ochirly------------------------------------------------------------------------------5

2 Brand Introduction----------------------------------------------------------------------------------5

3 Brand Style ----------------------------------------------------------------------------------------6

4 Brand Inspiration------------------------------------------------------------------------------6

5 Brand Slogan--------------------------------------------------------------------------------7

6 Brand Logo-------------------------------------------------------------------------------7

7 Brand Products-----------------------------------------------------------------------8 Chapter2. Ochirly Brand Image Design--------------------------------------------9

1 Logo Design----------------------------------------------------------------------------------9

2 Tag Design--------------------------------------------------------------------------------10

3 Product Packaging-------------------------------------------------------------------10

4 Store Image------------------------------------------------------------------------11

Chapter3. Ochirly Brand Planning -----------------------------------------------13

1 Market Analysis-------------------------------------------------------------------------------------13

2 Consumer Group Positioning-----------------------------------------------------------------14

3 Brand Prospect--------------------------------------------------------------------------------14

4 Mode Of Operation-----------------------------------------------------------------------15

A. The Flat Delivery Channel.-------------------------------------------------------15

B. Forms A Flat Channel-----------------------------------------------------------------15

(1) Chain Promotion-----------------------------------------------------------------------------17

(2)Blog Micro-blog Promotion------------------------------------------------------------------17

(3) E-MAIL strategy------------------------------------------------------------------18

(4) Links-------------------------------------------------------------------------------18

5 Competitor----------------===-----------------------------------------------------------------------18

6 Promotional Activities--------------------------------------------------------------------21

7 Sales Image Design------------------------------------------------------------------22

8The Way Of Publicity ---------------------------------------------------------------23 Conclusion----------------------------------------------------------------------------- 25