亨利.福特的T车-趣味英语.doc
福特T型车
福特汽车公司由亨利·福特先生创立于1903年，是世界 上最大的汽车企业之一。1908年，福特汽车公司生产出 世界上第一辆属于普通百姓的汽车——T型车，世界汽 车工业革命就此开始。1913年，福特汽车公司又开发出 了世界上第一条流水线，这一创举使T型车一共达到了 1,500万辆，缔造了一个至今仍未被打破的世界记录。 福特先生为此被尊为“为世界装上轮子”的人。1999年，
威胁：其他汽车品牌进入市场，竞争压力加大，竞争对 手正在以更低的价格生产更加舒适和更加新颖的汽车T 型车不断失去市场份额，简单而又千遍一律的T型车虽 然廉价，但它已经不能满足消费者的需求，油价上升， 经济疲软，成本上升，T型车面临着前所未有的挑战
2021/4/8
3
根据以上分析对T型车失败的总结
总结：T型车体现了福特公司传统营销观念中的生产观 念。因为从案例可以看出，福特公司当时一直致力于 提高生产效率，降低产品成本，而这正是遵循生产观 念的企业的主要任务。可惜曾经创造辉煌的T型车还是 退出了历史的舞台
《财富》杂志将他评为“二十世纪商业巨人”以表彰他
和福特汽车公司对人类工业发展所作出的杰出贡献。亨 利·福特先生成功的秘诀只有一个：尽力了解人们内心
的需求，用最好的材料，由最好的员工，为大众制造人 人都买得起的好车。
2021/4/8
1
福特T型车SWOT分析
优势：价格低廉，美国人称为“最便宜的小汽车”特的 特点是结构紧凑、设计简单、坚固、容易驾驶。福特工 程师建立了全新优化流水装配线。新生产线使T型车的 生产效率大大提高，在销售上福特采取高薪推动策略
劣势：缺乏持续的创新，颜色单一，仍然坚持以生产为 中心的观念，随着时代的发展，T型车的老化而逐渐失 去优势
202ห้องสมุดไป่ตู้/4/8
高中英语作文-亨利-福特(Henry Ford)
高中英语作文亨利:福特(Henry Ford)亨利·福特尽管亨利·福特的名字和大生产的概念相连，但他在劳工保护上得到同样的赞誉，因为他早在1913年便实行了用今天的标准来衡量依然是先进的标准。
安全措施得到改进，日工作时间从当时普遍的10或12小时减少到8小时。
为了适应更短的日工作时间，整个工厂从双班变成了三班。
而且，病假和改善了的工伤医疗得以制度化。
福特汽车公司是最早建立技术学校来培训专门技工和为移民开设英语学校的工厂之一。
公司甚至为雇佣残疾人和有前科的人而作出了一些努力。
最受广泛称赞的革新是实行五美元一天的最低工资。
其目的是招收和留住那些最好的技工并阻碍工会的发展。
福特从效率和利润分享的角度来解释这项新的工资政策。
他也提到这样一个事实，他的员工可以买他们生产的汽车--这实际上是为其产品另开辟了一个市常为了够资格得到最低工资，员工必须建立一个得体的家庭并显示出良好的个人习惯，包括节制、俭盛勤勉和可靠。
虽然有人批评福特过多地干涉了员工的私人生活，但毫无疑问，在移民们被用恶劣的方式剥削的时代，亨利·福特却帮助了许多人在美国扎下根来。
although henry ford’s name is closely associated with the concept of mass production, he should receive equal credit for introducing labor practices as early as 1913 that would be considered advanced even by today’s standards. safety measures were improved, and the work day was reduced to eight hours, compared with the ten-or twelve-hour day common at the time. in order to accommodate the shorter work day, the entire factory was converted from two to three shifts.in addition, sick leaves as well as improved medical care for those injured on the job were instituted. the ford motor company was one of the first factories to develop a technical school to train specialized skilled laborers and an english language school for immigrants. some efforts were even made to hire the handicapped and provide jobs for former convicts.the most widely acclaimed innovation was the five-dollar-a-day minimum wage that was offered in order to recruit and retain the best mechanics and to discourage the growth of labor unions. ford explained the new wage policy in terms of efficiency and profit sharing. he also mentioned the fact that his employees would be able to purchase the automobiles that they produced -- in effect creating a market for the product. in order to qualify for the minimum wage, anemployee had to establish a decent home and demonstrate good personal habits, including sobriety, thriftiness, industriousness, and dependability. although some CRIticism was directed at ford for involving himself too much in the personal lives of his employees, there can be no doubt that, at a time when immigrants were being taken advantage of in frightful ways, henry ford was helping many people to establish themselves in america.。
亨利福特 英文介绍
Ford resigned from the Edison Company and founded the
Detroit Automobile Company on August 5, 1899.However, the company was not successful and was dissolved soon.His second company——the Henry Ford,his racing cars are the main products.He even won the game by driving his own car on
Born:July 30, 1863
Died:April 7, 1947 (aged 83)
Nationality:American Occupation:Founder of Ford Motor Company
In 1891, Ford became an engineer with the Edison Illuminating Company. After his promotion to Chief Engineer in 1893, he had enough time and money to devote attention to his personal experiments on gasoline engines. These experiments culminated in 1896 with the completion of a self-propelled vehicle which he named the Ford Quadricycle.
automobile experimentation.
Encouraged by Edison, Ford designed and built a second vehicle, completing it in 1898.
新概念英语背诵短文：Henry Ford(亨利·福特)
新概念英语背诵短文：Henry Ford(亨利·福特)新概念英语背诵短文：Henry Ford(亨利·福特)Although Henry Ford’s name is closely associated with the concept of mass production, he should receive equalcredit for introducing labor practices as early as 1913 that would be considered advanced even by today’s standards.即使亨利·福特的名字和大生产的概念相连，但他在劳工保护上得到同样的赞誉，因为他早在1913年便实行了用今天的标准来衡量依然是先进的标准。
Safety measures were improved, and the work day was reduced to eight hours, compared with the ten-or twelve-hour day common at the time.安全措施得到改进，日工作时间从当时普遍的10或12小时减少到8小时。
In order to accommodate the shorter work day, the entire factory was converted from two to three shifts.为了适合更短的日工作时间，整个工厂从双班变成了三班。
In addition, sick leaves as well as improved medical care for those injured on the job were instituted.而且，病假和改善了的工伤医疗得以制度化。
The Ford Motor Company was one of the first factories to develop a technical school to train specialized skilled laborers and an English language school for immigrants.福特汽车公司是最早建立技术学校来培训专门技工和为移民开设英语学校的工厂之一。
福特与T型车【英文】
Leather
More roads are built
Aerial view of the Rouge Plant in 1930
In 1929, there were 81 000 men working in this factory.
Henry Ford July 30, 1863 – April 7, 1947
Steel
Glass
The Cycle of Prosperity!
Jobs in Diners, Motels & Gas Stations.
Rubber
More people with jobs means that they can afford to buy a car!
More oil is used
Mass Production
In 1913, Ford invented the Assembly Line to speed up production.
Key Quote – Henry Ford
«A customer can have any colour he likes for his car as long as it's black.»
Henry Ford
Ford Model-T & The Cycle of Prosperity
Fo Ford built a car which everyone could afford to buy. It was slow, ugly and difficult to drive, and was nicknamed “Tin Lizzie” by the American people.
介绍亨利福特英文作文
介绍亨利福特英文作文英文：Henry Ford was an American industrialist and inventor who founded the Ford Motor Company. He is known for revolutionizing the automobile industry with the assembly line and mass production techniques. Ford's Model T was the first affordable car for the average American and it changed the way people lived and worked.One of Ford's most famous quotes is "Whether you think you can or you think you can't, you're right." This quote emphasizes the power of positive thinking and the importance of believing in oneself. Ford believed that anyone could achieve their goals if they had the right mindset and worked hard enough.Another important aspect of Ford's philosophy was his commitment to paying his workers a fair wage. In 1914, he introduced the $5 workday, which was a significant increasefrom the average wage at the time. This move not only helped his workers, but it also allowed them to afford the products they were producing.Overall, Henry Ford was a visionary who changed the world with his innovative ideas and determination. His legacy lives on today through the continued success of the Ford Motor Company and the impact he had on the automobile industry.中文：亨利·福特是一位美国工业家和发明家，他创立了福特汽车公司。
亨利福特(HenryFord)
由于该车价格低廉、使用方便、维护容易，销售异常火爆。 累计1500多辆的产量更是创造了空前的纪录。T型车既使福 特获得了巨大的成功，也成为了普通民众的交通工具，改变 了人们的生活方式、思维方式和娱乐方式，将人类带入了汽 车时代。
福特T型车
1908年
亨利.福特与T型车
20年代后期，美国开始形成了一个巨大的旧车市场，大 批质量相当不错的二手车只需几十甚至十几美元就可买到， 这对一向以“价廉物美”而著称的T型车是一个极大的冲击。 同时，由斯隆领导的通用汽车公司生产出了许多时髦多样和 先进豪华的汽车，满足了不同阶层的购买需求，也对T型车形 成了较大的竞争压力。1927年，顽固的福特不得不让自己心 爱的黑色T型车死亡，整个公司停产一年转产新的A型车。
1913年，12000 多名员工聚在 Hightland Park 装配厂前。
由于转产组织匆忙、耗资巨大，加之接踵而来的经济大萧
条的影响，福特公司元气大伤，整个30年代都未能恢复，分别 被通用（1927年）和克莱斯勒（1936年）超过。后来经过全 公司员工的拼力追赶，才算在“全国第二”的位置上站稳脚跟， 那种产量独占全国一半以上的日子一去不复返了。1945年，福 特不得不让位于孙子亨利·福特二世。1947年4月7日，亨利福 特因脑溢血死于底特律，终年83。
亨利福特(HenryFord)
3、服务要先于获利。企业依靠利润而生存。也就是说获得的本身并不是错的。以公 平方式交易的企业必能得到利润回报，但利润的到来必然要建立在良好的服务之上。 利润无法成为基础，而他必然是服务的障碍。
亨利 ·福特
在全世界,“
汽车之父”只有
卡尔·本茨一人,同样
,享有“汽车大
王”之美誉的也只有
亨利·福特一
人,可谓是前无古人,后
无来者。是
他将人类社会带入了
汽车时代。
福特出生于1863年7月
30日,其父是
一位农场主.他自小就
对从事农事
颇有怨言, 反而对鼓捣
机械充满了
浓厚的兴趣,并因此而
1863-1947
闯过不少次
祸,幸运的是,对他的“胡闹从来没有任何埋怨。
17岁那年，他独自一人到位 于底特律的密西根汽车制造公司 上班去了。但在这家拥有2000人 的底特律最大的工厂，福特只工 作六天就辞职不干了，原因是“ 该公司优秀的的员工需要花费好 几个小时才能修复的机器，我只 要30分钟就可以修好，因而其他员工对我十分不满”（福特 语）。后来，他又先后从事过机械修理、手表修理、船舶修 理等工作，并且还一边工作一边参加夜校学习，以便将来能 够“不屈居于人下被别人利用而过一生，自己开一家制造机 械的工厂”。为了实现这一目标，他还告别了富庶而温馨的 家，到爱迪生电气公司边工作国学习电气知识。
1893年圣诞节，福特汽油机试验成功，这给了他极大鼓
舞，决心再接再励，研制出自己的“不用马拉的马车”。
1896
福特英文版
In 1993, Ford built in China retail business. In 1995, Ford Motor (China) Co., Ltd. was established.
In April 25, 2001, Ford Motor Company Limited was established in Changan.
In 1992, Ford won the Mazda 34% stake in the company.
In 2003, Ford celebrated its 100 anniversary, the current chairman is Henry Ford's great-grandson Bill - ford.
In 1903, Ford Motor Company.
Ford logo design
Ford logo is to use the Ford English , blue white . Because the founder Henry Ford like small animals , logo designers use Ford English to draw small white rabbit .
From 1945 to 1960, Henry Ford's grandson Henry Ford II served as president of ford. Launched 1954 Ford thunderbird
In 1964, Ford Mustang comes out. To 1966, will produce first millions Mustang car. In 1987, Ford with the $1300000000 purchase of Hertz company. In 1990, Ford with the $2500000000 purchase of Jaguar cars ltd .
每日一车：福特T型车（FordModelT）
每日一车：福特T型车（FordModelT）路越远·心越近每日一车Daily car1913年4月1日（104年前的今天），福特公司开始引入流水线大规模生产T型汽车。
亨利·福特和他的团队在美国Highland Park整车厂推出了全球第一条流水生产线，这是福特对于全球制造业最伟大的贡献。
流水生产线的问世简化了福特T型车的组装流程，将原来涉及3000个组装部件的工序简化为84道工序。
新的生产工序为汽车的批量生产带来了革命性的进步，将每辆福特T型车的生产时间从原来的12小时缩短为仅仅90分钟，福特T型车的售价从850美元降低到300美元以下。
随着工艺的不断改进，福特工产每24秒钟就能生产一辆T型车。
到1927年，福特在全球售出超过1500万辆汽车，占当时全球汽车销售总量的50%。
与其说福特T型车是一个车型，不如说福特T型车是一个车系。
从1908年T1车型开始到1927年T5车型的结束，福特T型车有接近20年的历史并历经五款车型，此外该车还演化出来诸多衍生车型，包括轿车、皮卡、客车等，可以说是一部汽车的进化史。
福特T型车搭载的发动机是2.9L直列四缸引擎，其最大功率为15kW，可以让T型车拥有72km/h的极速。
该车经济时速为30km/h 左右，百公里的最佳燃油表现能达到百公里11升。
并且发动机有很好的适应性，包括汽油、煤油、乙醇这三种能源都可以作为燃料使用。
与发动机匹配的是所谓的“三速”变速箱，其中两档是前进，另一档是后退档，按照现代汽车的定义，T型车是两前速变速箱。
T型车的成功是有目共睹的，但是亨利·福特先生过于迷恋于T型车的成功，而其它竞争对手则连续推出新车型，福特却只生产T型车一种车型，慢慢的消费者对T型车失去了兴趣，福特只能继续大幅降价扩张市场，最终T型车大量积压。
亨利·福特也不得不承认失败，到了1927年，T型车只能停产。
更多好玩有趣车型，请持续关注《每日一车》。
亨利福特(HenryFord)参考幻灯片
闯过不少次
祸,幸运的是,对他的“胡闹从来没有任何埋怨。
3
17岁那年，他独自一人到位 于底特律的密西根汽车制造公司 上班去了。但在这家拥有2000人 的底特律最大的工厂，福特只工 作六天就辞职不干了，原因是“ 该公司优秀的的员工需要花费好 几个小时才能修复的机器，我只 要30分钟就可以修好，因而其他员工对我十分不满”（福特 语）。后来，他又先后从事过机械修理、手表修理、船舶修 理等工作，并且还一边工作一边参加夜校学习，以便将来能 够“不屈居于人下被别人利用而过一生，自己开一家制造机 械的工厂”。为了实现这一目标，他还告别了富庶而温馨的 家，到爱迪生电气公司边工作国学习电气知而，公司在一年后却解散了，原因是：几乎所有员工都 没有制造汽车的经验；零件质量不好，采购不及时，常常延误 工作里程；高成本制造出的汽车无法销出。所以，以制造了20 辆汽车以后，公司就关门了。1901年10月10日，福特接受主要 凭赛车建立起了商业信誉的温顿的挑战，亲驾自制赛马车参赛， 结果他出人意料地获得了胜利。于是，在商人们的支持下，他 又成立了第二个汽车公司。可是批量生产汽车所需的技术完全 不同于生产单一的汽车，修理工出身的福特在当时显然还不能 胜任这一重任。当投资者发现他只热心于将金钱花在研制一种 无法销售的高价竞赛车上时，毫不客气地将其赶出了厂门。这 样，福特第二次办汽车厂也以失败而告终。
2
亨利 ·福特
在全世界,“
汽车之父”只有
卡尔·本茨一人,同样
,享有“汽车大
王”之美誉的也只有
亨利·福特一
人,可谓是前无古人,后
无来者。是
他将人类社会带入了
汽车时代。
福特出生于1863年7月
30日,其父是
一位农场主.他自小就
对从事农事
机械迷——亨利·福特
机械迷——亨利·福特MACHINE MAD HENRY FORDGrowing up on a remote Michigan farm. Henry Ford knew little of all this but he soon showed signs that he belonged to a new generation of Americans interested more in the industrial future than in the agricultural past. Like most pioneer farmers, his father, William, hoped that his eldest son would join him on the farm，enable it to expand, and eventually take it over. But Henry proved a disappointment. He hated farm work and did everything he could to avoid it . It was not that he was lazy. Far from it. Give him a mechanical job to do，from mending the hinges of a gate to sharpening tools, and he would set to work eagerly. It was the daily life of the farm, with its repetitive tasks, that frustrated him. "What a waste it is," he was to write years later, remembering his work in the fields, "for a human being to spend hours and days behind a slowly moving team of houses.Henry was excited by the possibilities for the future that were being opened up by developments in technology that could free farmers like his father from wasteful and boring toil. But these developments, in Henry's boyhood, had touched farming hardly at all and farmers went on doing things in the way they had always done. Low profits, the uncertainties of the weather, and farmers' instinctive resistance to change prevented all but the richest and most far-sighted farmers from taking advantage of the new age of machines.So Henry turned his attention elsewhere. When he was twelve he became almost obsessively interested in clocks and watches. Like most children before and since, he became fascinated by peering into the workings of a timepiece and watching the movement of ratchets and wheels, springs and pendulums. Soon he was repairing clocks and watches for friends, working at a bench he built in his bedroom.In 1876, Henry suffered a grievous blow. Mary died in childbirth. There was now no reason for him to stay on the farm，and he resolved to get away as soon as he could. Three years later, he took a job as a mechanic in Detroit. By this time steam engines had joined clocks and watches as objects of Henry's fascination.According to an account given by Henry himself, he first saw a steam-driven road locomotive one day in 1877 when he and his father, in their horse-drawn farm wagon, met one on the road. The locomotive driver stopped to let the wagon pass, and Henry jumped down and went to him with a barrage of technical questions about the engine's performance. From then on, for a while, Henry became infatuated with steam engines. Making and installing them was the business of the Detroit workshop that he joined at the age of sixteen.A chance meeting with an old co-worker led to a job for Henry as an engineer at the Edison Detroit Electricity Company, the leading force in another new industry. Power stations were being built and cables being laid in all of the United States' major cities; the age of electricity had dawned. But although Henry quickly learned the ropes of his new job so quickly that within four years he was chief engineer at the Detroit power plant his interest in fuel engines had come to dominate his life. At first in the kitchen of his and Clara's home, and later in a shed at the back of their house, he spent his spare time in the evenings trying to build an engine to his own design. Meanwhile, Henry's domestic responsibilities had increased. In November 1893, Clara gave birth to their first and only child, Edsel.Henry learned the hard way what a slow, painstaking business it was to build an engine by hand from scratch. Every piece of every component had to be fashioned individually, checked and rechecked, and tested. Every problem had to be worried over and solved by the builder. To ease the burden, Henry joined forces with another mechanic, Jim Bishop, Even so, it was two years before they had succeeded in building a working car. It was an ungainly-looking vehicle, mounted on bicycle wheels and driven by a rubber belt that connected the engine to the rear wheels. Henry called it the "Quadricycle".亨利·福特虽然生长在偏远的密执安农场，但他对农事知之甚少他很早便显露出新一代美国人的特点，比起农业的过去来，他们对工业的未来更感兴趣。
福特汽车公司的英文案例
The History
亨利·福特和T型车
1903 1908 eadership
Alan Mulally 艾伦·穆拉里
William Clay Ford 小威廉·克莱·福特
Lincoln 林肯
Some competitive threats to Ford
Jaguar 美洲虎
Ford Brands
Ford markets automobiles in the US contains: Ford(福特)：Cost-effective. Lincoln(林肯) ： Comfort and luxury Mercury(水星) ：between Lincolns and Ford Mazda(马自达) ： Auto lightweight Volvo(沃尔沃) ：the most safety car Jaguar(美洲虎or捷豹) ：Beautiful and Fast Cars Land Rover(路虎) ：superior off-road capability Aston Martin(阿斯顿·马丁) ：racing car and limited car
● Ford-engineered safety features reduce the likelihood of serious injury or death in case of a collision. The safety canopy and “Intelligent Safety System”
2 .Convenience Features
●Cell phone for voice-activated dialing and hands-free operation, voice integration for GPS navigation, entertainment, climate control, retractable roof Terrain response system.
亨利福特 英文介绍
automobile experimentation.
Encouraged by Edison, Ford designed and built a second vehicle, completing it in 1898.
也是在1896年，福特参加了爱迪生的一个行政会议，也是在那个时候，爱迪生 得知了他。爱迪生批准了福特的汽车试验。在爱迪生的鼓励下，福特设计和创 造了第二辆车，并于1898年完成。
1891年福特成为爱迪生照 明公司的一个工程师。当 他1893年晋升为主工程师 后，他有足够的时间和钱 财来进行他个人对内燃机 的研究。1896年他制造了 他的第一辆汽车，他将它
命名为“四轮车”。
Also in 1896, Ford attended a meeting of Edison executives, where he was introduced to Thomas Edison. Edison approved of Ford's
Oct.10th, 1901.But soon his backers force him to leave the
Henry Ford company.Then the company was renamed the Cadillac.
此后他与一些发明家离开了爱迪生的公司，一起成立了底特律汽车 公司。但这家公司很快就倒闭了，因为福特一心研究新车而忽视了
In this way, Ford soon became famous in America.Only in four years , the total value of Ford company exceeded million
dollars.
这样一来福特在美国就出名了。福特公司成立仅4年，其资产总
亨利福特名言英文翻译
亨利福特名言英文翻译1.“如果我当年去问顾客他们想要什么，他们肯定会告诉我：一匹更快的马”这句亨利福特的名言的英文原句是：If I had to ask customers what they want, they will tell me: a faster horse.亨利-福特个人简介亨利-福特，1863年7月30日生于密歇根州格林费尔德城。
父亲是爱尔兰移民，在兄弟6人中亨利排行第一。
是一名蒸汽机技术师。
1887年进底特律爱迪生电灯公司当技术员，后升为总工程师。
他潜心设计汽车，1896年试制成一辆二汽缸气冷式四马力汽车。
1898年辞职，成为了第一家汽车公司，但只生产了25辆汽车后便于1900年破产。
1903年福特再次成立汽车公司，并一直担任总经理。
同年，公司生产出第一辆福特牌汽车。
1908年福特又制成T型福特汽车。
这种大众化汽车深受欢迎，畅销欧洲。
1911年在密苏里州堪萨斯城建成第一家汽车装配工厂。
1913年，福特创立了全世界第一条汽车流水装配线。
这种流水作业法后来被称为“福特制”，并在全世界广泛推广。
这种制度是在实行标准化的基础上组织大批量生产，并使一切作业机械化和自动化，成为劳动生产率很高的一种生产组织形式。
1919年亨利买下了公司其他股东的股份，独占了该公司。
他还利用花旗银行的资金扩大再生产，使公司成为20世纪世界最大的汽车公司。
福特本人也被称为“汽车大王”，其家族成为美国几个主要财阀之一。
1927年，公司停止生产T型福特车，开始制造新式的A型车。
1932年又开始制造V-8型车。
该公司已实现多样经营，既制造、装配、销售轿车（福特、水星、林肯、大陆牌）、卡车、拖拉机及有关的零件和附件，还研制、生产消费用和航天工业用（包括通讯和气象卫星）的电子产品和器具。
1943年，亨利的独生子爱德塞死后，他把公司许多企业的指挥权交给其孙子亨利-福特第二。
1947年4月3日，亨利-福特去世。
2.谁能帮我翻译亨利福特的一句话成英文亨利福特具体是这么说的：“I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one — and enjoy with his family the blessing of hours of pleasure in God's great open spaces.“你可以在维基百科网站输入quotes of Henry Ford 就可找到福特的语录！3.谁能帮我翻译亨利福特的一句话成英文亨利福特具体是这么说的：“I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one — and enjoy with his family the blessing of hours of pleasure in God's great open spaces.“ 你可以在维基百科网站输入quotes of Henry Ford 就可找到福特的语录。
福特T型车的分析2
那么，在当时汽车行业的激烈竞争中，消费者为什么偏偏对T型车那么情有独钟呢？ 谜底就在T型车上。T型车让消费者们感到物有所值。消费者愿意花钱买他一是因为它廉价，T型车 在生产的这19年当中，它的价格由最初的850美元一直降到历史最低价260美元；二是因为它是一 个非常棒的交通工具。
那么，T型车棒在哪里？
客观因素：其它汽车公司如通用汽车公司和克莱斯勒等的不断崛起，市场竞争力增强。如：面对福 特公司难以战胜的价格优势，通用汽车公司就转而在汽车的舒适化、个性化和多样化等方面大做文 章。利用产品的新样式和颜色来和T型车竞争。 1927年，T型车最终停止了生产。
还有1907年代的劳斯莱斯，是一款专为 富豪设计的一款车，1907年在伦敦有人 对劳斯莱斯进行了一次测试，不间断的 跑了4个月，全程共计1万5千英里。 这一测试为它赢得了质量、可靠性、耐 磨损的好评。 优点：这款车动力强劲、体型庞大。 缺点：专为富人贵族设计，价格非常昂贵， 不能为大众使用。
以失败而告终
虽然福特T型车创造出了辉煌的业绩，但它的结局却要黯淡得多。 到了1920年代中期，由于产量激增，美国汽车市场基本形成了买方市场，道路及交通状况也大为改
善。简陋而千篇一律的T型车虽然价廉，但已经不能满足消费者的需求。 然而，面对市场的变化
福特公司依然顽固坚持单一品种、大批量、精密分工、流水线生产的观念，不愿作出改变。他甚至 不愿成产黑色意外其他颜色的汽车。 每当市场发生变化的时候，福特公司总是以降价的策略应对， 但是其成功的前提是市场的无限扩张。结果导致产量找过订单数，造成了大量的库存积压。 致使福特T型车走向末路的原因： 自身因素：1、没有抓住市场的发展趋势，不顾市场的变化，顽固守旧以及没抓住消费者追求新鲜 感的心理。 2、公司治理模式出现了问题，过去的成功固化了成功者所谓的模式。使得他们过于自信执着，进 而成为了僵化。到后来，公司的事务都由亨利福特独断专行。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
One hundred years ago today the first
Model Ts hit the market . The Model T wasn’t among the first cars ever made ;
Karl Benz and Gottlieb Daimler made those .The boxy, black car made from steel wasn’t the fanciest either . Actually ,what made the Model T special was how ordinary it was . A technological marvel yes , but one common people could afford.
一百多年前的今天，这款Ts车子搅动了整个汽车市场。
这款T字型的车并非是车中的第一辆问世产品。
卡尔.奔驰和英国的高级汽车戴姆勒已经生产过这款T型的车子。
这种方形黑色的车全用钢材所造，而样子怪怪的一点都不好看。
事实上，生产这种特别的T字型车并不普通。
它柔和了一些新奇的技术，一般的普通市民都可以购买得起。
这个人名叫“福特”
The man named Ford
Henry Ford , the person behind the Model T and Ford Motor
Company , was born in 1863. A farmer’s son , Henry became more interested in machines than farm chores. Against his father’s wishes , he became a mechanic’s assistant at age 16. In the 1890s, inventors began making automobiles, and Ford, an engineer at the time , hopped on the bandwagon . He spent long hours working in a shed behind his home , causing his neighbors to call him “Crazy Henry.”Then at 2:00 a.m.on June 4, 1896, he drove through a wall of the shed in his first automobile. This automobile eventually led to the formation of Ford Motor Company.
亨利.福特，是T字型车和福特汽车公司名下的负责人，生于1863年。
作为农民的儿子，亨利对机械的兴趣远远大于农场里的杂活。
16岁那年，他违背了父亲的期望，已经成为一名机械修理工的助手。
在1890期间，那些汽车发明家已经制造生产出汽车了，此时的福特已是一名机械工程师了。
他为了适应潮流的趋势从事汽车的装配工作，在他家后面的工棚干了很长时间，导致他们邻居的人都叫他“亨利疯子”。
终于在1896年的6月4日的凌晨2点，他驾驶他的第一辆车子驶出的工棚。
这辆车子最终导致形成了福特汽车公司雏形。
创建T型车的品牌
The creation of the Model T
When Ford Motor Company was founded in the early 1900s, existing carmakers were producing high—priced cars for the upper classes Having a different goal for his company , Ford stated, “I will build a motorcar for the great multitude.”He spent two years designing the sturdy ,lightweight , inexpensive car in 1908 .The Model T sold extremely well and soon dominated the car market .
福特公司创立于1900年代，当时其他的汽车制造商为上流社会生产不同用途的高价汽车。
但福特立誓，“我要为普罗大众生产一款车子”他花费了两年的时间设计和生产了一款坚固耐用，车身轻盈，廉价的车子。
这款T型车非常畅销并且很快占领了汽车市场。
生产更多的廉价车子
Making more cars
Even after the first Model Ts were sold , Ford wanted to lower the car’s price even more .Greater automation in factory production allowed him to do that. In 1913 , Ford introduced the moving assembly line .Workers stayed in one place and did one job on each car as it moved past them . By 1927, a Model T was rolling out of one of Ford’s factories every 24 seconds. The Model T , the moving assembly line and the man who made them influenced the 20th
century greatly “Crazy Henry”made owning a car possible for millions , beginning America’s long love affair with them.
尽管这款T型车初次销售理想，福特甚至希望能生产价格更低的廉价车子。
如果要实现此目标，只有引进一条自动生产流水线才能实现他的理想。
终于在1913年，福特引进了一条自动输送装配线，工人们固定在一个工作岗位上，在流水线上对每一辆车仅做一个工序，然后再输送到下一个工序。
1927年，这条流水输送装配线最终以每24秒钟就生产出一辆福特T型车。
这条流水输送装配线和工人们的生产使得他们名声大燥，影响着整个20世纪。
“亨利疯子”生产出他自己的车子，因而财源滚滚而来，开始了美国人拥有它作为长时间的热门话题。