《新编国际商务英语函电(第三版)》课件PPT：Lesson12
国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
商务英语函电 (12)
Warm Up
Knowledge Objective Skill Objective
Warm Up
Business Situational Design
The coverage of WPA includes the coverage of FPA and damage to cargo by heavy weather. The coverage of All Risks includes the coverage of FPA and WPA and physical loss or damage from any external cause except exclusions. In addition to the Basic Risks, there is additional risks including general additional risks and special additional risks. The coverage of them is as following:
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
To solve the insurance issues in business negotiation
《商务英语函电》 Unit 12 Insurance
Trade Terms and Typical Sentences
Practice TrainiΒιβλιοθήκη gSkill Training
Summary of Project
外贸英语函电 Chapter 12 ppt
Chapter 12
Lead Learning - in Objectives
Chapter 12
Lead Learning - in Objectives
Background Knowledge
Notes to Sample Letters
Sentence Bank
Carriage of goods takes place by road or railway， inland waterway，sea and air. And in recent years, a new type of carriage appeared ， called the combined transport，operating on a road-sea-rail-
Transport is an important branch of international business, for goods have to be transported from where they are manufactured to where customers can buy. Shipment means that the seller fulfils his obligation to load goods into the named carrier at the given place/point and the time stipulated in the contract.
新编剑桥商务英语高级第三版 第Module 12
Module 1212.1 Understanding business culture(page121)John So, Jim, what did you know about doing business in China before you made your first trip there?Jim Very little, actually. These days there’s a lot of literature and advice out there. I had heard about the principle of Guanxi before I went to China, but I hadn’t really realised how important a part of business culture it was.John What is Guanxi, exactly?Jim It refers to relationships or connections with people that are built on trust and have been developed over a long time. These relationships are based on shared experience-people operating in a similar field-and often also on the exchange of gifts or favours.John But if you’re an outsider, that must make life very difficult. You don’t have a shared background as such...Jim That’s right. You don’t have those networks and for that reason you’re going to have to be patient, because it takes time to develop them. That’s why so many foreign businesses look for a Chinese partner who has good contacts already, like an agent or business partner.John And is there any other way to shortcut this process?Jim Not really. Gift-giving is helpful - presenting a small gift at the end of a meeting, for example. Don’t expect immediate returns, though, and don’t give anything big. The Chinese government has clamped down hard on bribery in recent years and won’t tolerate it. What you have to do is build friendships.John And how would you go about that? Any particular tips?Jim There’s no particular secret: just get to know your partners, exchange small talk, invite them out for meals - Chinese people love eating out. They’ll certainly invite you out to a restaurant at some point. The main thing is just to be yourself...with an extra bit of formality and politeness. Don’t do what some people do and try to be Chinese.John And are there any things you shouldn’t talk about - any taboos?Jim Umm... I think the important thing is to show genuine interest in learning aboutChina and its customs, and to be respectful of the country and the government. There are also a few different habits. Sometime during the meal there will be toasts - make sure that you make one to the most senior member of the group there.John Any other tips?Jim well, they appreciate the best - established brands with a quality reputation - having had limited access to western products in the past. Everyday practicalities? Er... People dress soberly for business, they shake hands on ually, though occasionally they’ll just nod at you. They love to exchange business cards, so bring lots of those. And when you receive one make sure you study it carefully - it’s very rude just to put it straight in your pocket.John What about their behaviour? The Chinese have a reputation for being difficult to read.Jim I don’t really find that. Perhaps they use facial expressions or gestures less freely than westerners do. They do seem to take their time agreeing to things. There are two reasons for that: first of all, they generally operate within big hierarchies and the decision may need to come from high up; secondly, they dislike saying ‘no’ directly. If they start to make a series of small objections to something, it generally means they’re trying to say they’re not interested. But above all, as i said before, don’t worry about the time all this takes - you’re going to need that anyway to learn how Chinese companies operate and all the governance and tax laws, the regulations around joint ventures and so on...12.2 Small talk: short responses(page122)Sarah Hi, Joachim, sorry to be a little late.Joachim No problem. Good to see you again. How was your trip?Sarah It was fine. No delays , just the usual traffic from the airport.Joachim And did you find our offices easily?Sarah Yes, thank you. Your directions were very clear.Joachim OK. So, can I get you a coffee before we start?Sarah Yes. I’d love one. White, one sugar, please.Joachim And, how are you fixed for time?Sarah I’ve got a couple of hours now. I hope that’s enough.Joachim Sorry, do you mind if I just take this call?Sarah No, of course not. Go ahead...Joachim Sorry about that - the boss. So, are you expecting it to be a good year? Sarah Well, I hope so. Last year was pretty flat, as you know.Joachim Well, that’s really what I’d like to talk about today - how we can ramp things up a bit. Can I be of any help with the marketing side of things?Sarah That’s kind of you, but we should be able to cope. It’s just a question of programming it in. We’re planning a campaign meeting next week...Joachim ...so I think that’s been a useful start to our discussions. I will programme another meeting for two weeks’ time. But I think you have to go now. Would you like to go for a meal this evening?Sarah I’d love to, but I’m afraid I have to be back in London by six.Joachim No worries. Would you like a lift back to the station?Sarah That would be really nice, but I don’t want to put you out.Joachim It’s no problem. I’m going that way anyway.。
商务英语函电Unit 12 Common Business Documentation
B. Commercial Invoice
C. Ouality Certificate
E. Weight Certificate
3. Financial Documents A. Application Form for International Money
Part Two: Background Knowledge
I. Usually, documents should have the following characteristics:
•Accuracy: The details in documents must be in stnct conformity with those in the sales contract. No ambiguous words or expressions should be used.
•Promptness: Make sure the documents are ready when they are needed, so that unnecessary delay or confusion can be avoided.
Ⅱ . Sorts of business documents 1. Government control documents A. Import License B. Foreign Exchange License C. Export License D. Certificate of Origin E. Inspection Certificate F. Consular Invoice G. Customs Invoice
2. Help students to learn some routine work of preparing such documents or forms in international trade.
chapter 12 Complaints and Claims 《外贸英语函电》PPT课件
12
Basic Knowledge
proclaim宣布, 声明, 显示, 显露 His accent proclaimed him a Scot. /His accent will give him away. proclaim a public holiday disclaim放弃, 弃权, 拒绝 She disclaimed ownership of the vehicle. exclaim呼喊, 惊叫, 大声叫 He exclaimed that it was untrue.
4
Basic Knowledge
If I wanted a crimson深红色的car and it proved to be maroon栗 色的in color this might, or might not , amount to such a serious difference that it amounted to a breach of the whole contract. The less important type of undertaking called a warranty. A warranty does not go to the root of the contract, so I cannot claim breach of contract, but it does entitle me to compensation for breach of warranty.
17
3.except A, besides A
Nobody was late except me.(Only I myself was late,the others are punctual.) Five others were late besides me. (Six were late)
国际商务英语课文电子版lesson（12）
国际商务英语课文电子版lesson（12）Letters of credit fall under several categories depending on their function, form and mechanism. Here are the major types of credit:1. Clean credit and documentary credit: Credits that only require clean draft, i.e. draft not accompanied with shipping documents, for payment are clean credit. They are generally used in non-trade settlement（非贸易结算）or in payment in advance by means of the L/C. Most of the credits used in international trade aredocumentary credits, i.e. credits that require shipping documents to be presented together with the draft.2.Revocable credit and irrevocable credit: This classification is based on the certainty确信of the commitment承诺to pay on the part of the applicant and the issuing bank. The credit is a revocable one if such commitments can be altered （改变）or even canceled（取消）without consulting with the beneficiary. It is quite obvious that the exporter has little assurance保证to get payment,and therefore this type of credits are rarely used. Irrevocable credits are those that cannot be amended （revised修改）or revoked（取消）without the consent（同意）of all the parties concerned. Safe and reliable, this type is extensively（widely）used in world trade. It must be noted that if there is no specific indication whether a credit is revocable or irrevocable, it should be regarded as irrevocable.3. Confirmed credit and unconfirmed credit: If a credit is confirmed by abank other than（除…之外）the issuing bank, it becomes aconfirmed credit. The confirmation is undertaken 承担either by the advising bank or by another leading bank. Under a confirmed credit, the beneficiary is given double assurance of payment 双重付款担保since the confirming bank has added its own undertaking承诺to that承担of the opening bank. If the credit is not confirmed by another bank, it is an unconfirmed letter of credit. Though a confirmed credit isconsidered to be able to provide the greatest degree of security to the beneficiary, it involves additional cost as a result of the confirmation. Therefore if the establishing bank is a reliable prime bank, confirmation may not be necessary.4. Sight credit and usance credit: A sight credit is one by which payment can be made upon presentation of the draft and impeccable documents by the beneficiary to the bank. It gives the beneficiary better security and helps him speed up his capital turnover. 资金周转Most of China’s export contracts stipulate for sight credit in payment terms. Obviously, a sight credit calls for a sight draft.It is also clear that this type of credit requires a usance draft. If the beneficiary wishes to get payment before the maturity到期of the draft, he can ask the bank to discount贴现the acceptance, and immediately pay him the net proceeds净收益（net position 实际头寸）, i. e. the face value 面值of the draft minus 减去the discount charges收费.5. Transferable credit and non-transferable credit: If a credit can be transferred by the original beneficiary to one or more parties, it is a transferable credit. The original beneficiary is called the first beneficiary and the party (or parties) the credit is transferred to is called the second beneficiary. It is usually used when the first beneficiary is a middleman and does not supplythegoods himself. A credit can be transferred only once. But transferring a credit to more than one party at the same time is allowed provided partial shipments are permitted. If a credit does not specify whether it is transferable, it should be regarded as a non-transferable document according to the credit stipulation.6. Non-draft credit: There is a modern tendency for payment to be made by presentation of the documents without the formality ofdrawing and presenting a draft. Such credits are non-draft credit. They mainly include payment credit and deferred payment credit which are respectively similar to sight credit and usance credit with the difference that no draft is drawn and presented in the case of non-draft credit.7. Revolving credit: If a credit stipulated that its amount can be renewed更新or reinstated恢复without specific amendment to the credit being made, it is then a revolving credit. It is particularlyuseful when the buyer and seller have regular trading relationship and deal in a specific quantity of goods each month or any particular period of time.It has already been mentioned that the letter of credit has greatly facilitated便利and promoted international trade. However, like any other methods (mode) of payment, it is not perfect. It cannot provide absolute security for the contracting parties. The seller may sustain losses 蒙受because of the buyer’s delay even failure in the establishment of credit开立信用证. The buyer may suffer losses as a result of the documents presented by the seller which do not truly represent the goods shipped. And it is not absolutely avoidable that thebank may become insolvent破产的or bankrupt. Besides, it is more expensive to use the letter of credit than remittance or collection as the bank will charge 收费its client for all the services it provides. So the letter of credit may not be the most ideal（best）method of payment for a particular transaction, and the contracting parties should make their best choice according to the specific conditions.。
国际商务英语第12章.ppt
XXX
8 Sentences for Doing English-Chinese and Chinese-English
Translating Practices:
1. I am 22 years of age, make a good appearance and get along exceedingly well with people.
I am a boy of 22 years old and shall be graduated from Shanghai XX University next year. My major is International Trade. The courses which I have taken in my University are International Marketing, International Business Law, Foreign Trade English, Negotiation Technique, English Interpreting and etc. and my marks in all these courses examinations have all been excellent. Last year I got an opportunity to work as a parttime English interpreter in a foreign trade company and got some favorable experiences in doing this work which has greatly increased not only my interest, but also my self-confidence in selecting this job as my lifework. During your Spring Fair I happen to have some spare time, the period of which is suitable for your Fair. So I send you my application for this provisional work. If necessary, I would like to visit you at your appointed time. My telephone number is XXXXXX.
对外经贸函电课程课件 Unit 12 Complaints and Adjustments
Rules followed in dealing with a complaint:
(1) Decide whether the complaint is justified. If yes, admit it readily, express your regret and promise to put things right. (2) If no, point out politely. To refuse the claim offhand is not a good policy. (3) If a complaint can’t be dealt with promptly, first acknowledge it. Tell the other party that you will look into it and send a full reply later. (4) Complaint should be treated seriously and investigation should be made thoroughly.
Letter 1 (Complain about the Wrong Delivery)
Situation 感谢及时交货。 买方提货后发现，有一箱内物与其他不同， 非所订之货，所以推测该箱货属于其他订单 项下。 由于所订的刀具是一个产品系列，缺失将导 致不完整，希望卖方尽快寄送缺失的型号。 随信附箱内物清单，货物听候处置。
The importer has filed a complaint with our corporation about poor packing of the goods. 进口商为货物的不良包装向我公司提出抱怨。
国际商务函电Unit 12 claim and settlement
LOGO
Part Two
Steps/Contents 1. Acknowledging the receipt of the incoming letter and expressing your regrets for what being complained about Typical Expressions With reference to your letter dated... we are deeply sorry over the unfortunate incident. 关于贵方……日 的来信,我们对信中提及的这一不幸事件深表遗憾｡ We have received your letter of... with great regret learning that... 贵方……的来函已收悉,我们非常遗憾 地获悉…… After going into the matter we find that... 在深入调查事件后我们发现……
Other Commonly Used Expressions and Sentences
Sample Letters
Practical Training
LOGO
Part One
1. The Purpose of Making Complaints The party making complaints aims at either the improvement of current products /services of their business partner, e.g. a supplier or a carrier, or the compensation for the losses caused by the wrongdoings of the business partner. Sometimes the two goals are combined when the party receiving complaints not only accepts the compensation request but also promises to deliver a better job in the future.
Unit 12Insurance《外贸英语函电》PPT课件
For CIF transactions，we usually effect insurance for 110% of the invoice value against …（risks），that is to say 100% is for CIF invoice value and 10% is to cover a reasonable profit and some expenses.Sometimes，buyers may request insurances to cover more than 110%.In such circumstances， the extra premium will be for buyer's account.
We hope our above information will provide you with all the information you wish to know and we are now looking forward to receiving your order.
英语商务函电PPT-Unit12 Insurance
• •
保险条款 The PICC has its own insurance clauses, known as China insurance clauses (CIC), which is different from the Institute Cargo Clauses (ICC).
• The principal perils which the basic marine policy of the PICC insures against under its Ocean Marine Cargo Clauses are:
Ⅲ. Teaching contents:
• Import and export cargoes are subject to damage or loss incurred by a variety of risks in the course of transit, loading and unloading, storage, etc.
• 保险的目的是使其货物遭受损失或损坏者 得到赔偿。换句话说，它是一种赔偿契约， 给某人赔偿遭受损失的全部金额或按特定 百分比赔偿所损失的一部分金额。
• A contract of insurance, which is generally made in the form of an insurance policy, is one • between a party who agrees to accept the risk (the insurer) • and a party seeking protection from the risk (the insured).
• In return for payment of a premium, the insurer agrees to pay the insured a stated sum (or a proportion of it) should the event insured against occur. The premium, being the name given to the sum of money, paid by the insured, is quoted as a percentage of the sum insured.
新编剑桥商务英语高级第三版-第12
可编辑修改精选全文完整版12.1 Crossing culturesVOCABULARYGlobalisation1Why do you think kofi Annan said this?‘…arguing against globalization is like arguing against the laws of gravity.’Kofi Annan, United Nations3What does the term globalization mean to you?4Mark the following aspects of globalization positive (+), negative (-) or don’t know (?).Compare and discuss with your partner.1 free trade (abolition of trade barriers)2 opening of markets3 social integration and merging of cultures (the global village)4 increased competition in the world market5 free movement of labour (migration of workers)6 free movement of capital7 development of advanced communications8 reduction in the cost of goods9 growing influence of multinational corporations5Which of these effects can you see particularly in your country?READINGCross-culture communication6Why is culture important to business people? Discuss with a partner.7 Read this opening passage from a book by Neil Bromford on cross-cultural communication. Choose the best‘blurb’to go on the back of the book.8 Think of a title for Neil Bromford’s book.9Look at these words (1-8) from the text above and find a synonym (A-I) for each.0 feature A unusual1 uncommon B aspect2 awareness C strange3 to lose face D knowledge4 to chat E to feel humiliated5 pressed for time F to weaken6 influence G to make conversation7 unfamiliar H in a hurryREADING1Make a list of three dos and three don’ts for people who have to do business in a different culture.2Dr A J Schuler gives advice on improving cross-cultural communication in organization. Read the text and choose the best word (A, B, C or D) to fill each gap.UNDERSTANDING CULTURAL DIFFERENCESDirect experienceThe best way to learn about another culture is to be thrown in at the deep end. In other words, get (0) _______ experience. Try to listen to the radio or watch TV programmes from that country or go to special clubs for that specific nationality or group-discussion groups, religious groups, dance groups, etc. In any kind of contact (1) ________ the time to listen and to learn.Don’t be afraid of differenceEven if others’behaviour seems strange of foreign, remember that differences are less (2) ________ than the things we all have in common. We are all made of the same DNA, and as human beings, we share many of the same (3)_______ and basic interests. Enjoy the things we share and at the same time, try to ‘enjoy’the differences.Understand your own cultureBy thinking about your own cultural behaviour and habits, you will open your mind(4)________the behaviour of others. Also this will help you-when you are interpreting the behaviour of an unfamiliar culture-to avoid applying your own cultural (5)________ .Avoid stereotypesWe find stereotypes useful because they help us to order our world and to categorise the different people and experiences in it. They also help to (6)_______ us when we feel uncertain. On the whole though, stereotypes are very superficial and don’t take account of individual differences. Also, because they can be defensive and made to protect us from uncertainty, they often (7)_______ negative wiews of a different culture.We live in a changing worldCultres change through time, and these days, in the ‘global village’ that we live in, this process is happening more rapidly. Don’t(8)________ the effect that your interaction with another culture will have on that culture. As you try to understand them and move(9)________ them, so they will do the same and the cultre that you thought you were dealing with will have changed.Think also about how your own cultural values are being received or accommodated by your foreign (10)_____as you both try to bridge the gap.0 A unique B fist-hand C original D personnel1 A take B have C spend D pass2 A many B numerous C ample D amount3 A motors B motivators C motivations D motifs4 A up B for C of D to5 A standards B mentality C figures D thought6 A assure B ensure C insure D reassure7 A make B promote C mean D reassure8 A undergo B underprice C underestimate D understand9 A to B across C close D towards10 A opposite B counterpart C relation D workmate GRAMMARGrammar TipAll the verb forms in exercise 3 are used to speculate about the past; in other words to wonder how things might have been different from what thy actually were. Speculation3What is implied about what actually happened in each of these cases?0 If I had listened to your advice, I would never have taken the rain.I took the train and it was a disaster.1 I would be a millionaire by now if I had taken up her offer.2 If I were braver, I would have told him what I thought.3 I shouldn’t have been so hasty in my judgment of her.4 I wish we had been taught to speak languages better at school.5 Without influential political connections, he wouldn’t have got so far.6 He should have thought before he spoke.7 She could have been anything she wanted to be, if she had put her mind to it.8 In hindsight, it might have been more polite to arrive a little early.4Complete the following sentences0 I’m glad she spoke good English. It could have been (could/ be) difficult otherwise.1 If I had known I was going to have to pay for myself, I _________(never/accept) their invitation.2 No-one would have heard me say I was leaving if he _________(not/put) the call on speaker phone.3 I know you didn’t want to go to their party, but you________(should/reply) to the invitation.4 Never eat raw vegetables-they__________(might/wash) in unclean water.5 You__________(should/not/take) a gift. No-one else did and I think the hosts were embarrassed.6 I really wanted to meet Anna- I wish you____________(introduce) me.5Study the following culturally sensitive situations. What is the best way to handle each situation?1 Serge prided himself on his adventurousness with food. Until, that is, Mr Sato, the company’s main Japanese supplier, invited him out to dinner and ordered them each a dish consisting of a small charred bird. As Serge hesitated Mr Sato proceeded to eat his bird whole, head and all.2 Tina was pressed for time. She was at the Milan trade fair only for one day with too many people to see and too many things to do. Her heart sank as she saw Umberto Ginelli approaching. Signor Ginelli was one of her best customers but always seemed to have all the time in the world to chat.3 Frank was known for telling jokes in poor taste and Stefan was dreading spending another evening with him, especially with his boss there, as he was easily offended. Then Frank began,‘Did you hear the one about the Irishman and the American tourist?’4 Maison Blanc was a very expensive restaurant and Sarah had always wanted to go there. But now she was there, she couldn’t relax. Malcolm had invited everyone in the team to celebrate his promotion, but it wasn’t really clear whether he was going to pay or each person had to pay for themselves.6 Have you had any similar experiences? Describe them to your partner. Ask what they would have done in the same situation.READING1 Work with your partner to answer the following quiz taken from the in-flight2 Compare your answers with the ones given. How did you do ? Are you surprised?LISTENINGUnderstanding business culture3 12.1 You will hear an extract from the radio series The real world of business. In this programme an American electronics entrepreneur talks about his experience of doing business in China. Listen and mark one letter(A, B or C) for the correct answer.1 Jim hadn’t realized that Guanxi wasA so vital in business.B so common in Chinese culture.C such a complicated principle.2 He defines Guanxi asA building a support network of collaborators in business.B the exchange of presents between collaborators.C the experience you gain from doing business over a long time.3 A lot of foreign companiesA use Chinese interpretersB fail because they don’t understand Guanxi.C try to form partnerships with Chinese business people.4 The Chinese government’s policy on bribery isA quite relaxed.B much stricter than it used to be.C to ignore it.5 You should show an interest inA the most important person in the group.B Chinese food.C Chinese culture and society.6 When you receive a business card you shouldA read it properly before putting it away.B not put it in your pocket.C give yours at the same time.7 One reason it takes time to get an agreement isA the Chinese don’t like to commit themselves.B there are often many levels of management to go through.C they will want to solve all the small problems first.8 The most important thing isA to be patient.B to understand the tax lawsC to learn some Chinese.WRITINGA market profile report4 Following a recent business trip to China to investigate the possibilities of importing teas, your manager has asked you to write a report on the particularities of doing business over there. Write the report, including the following points:●the aims of your visit.●How your meetings with tea manufacturers went.●The reaction of your potential business partners to your proposals.●Advice and recommendations for other colleagues who follow up this visit.。
国际商务英语函电CHAP12 Complaints, Claims and Settlement
1. Thank him for his complaint and admit a mistake is made at your end. 2. Promise that you will take actions to put it right. 3. Say you are sorry for the inconvenience caused. 4. Assure him that more care will be taken in the future.
date; 3. Tell him directly why you are not satisfied; 4. Give your suggestions and hope for an early reply.
If you receive a complaint, you should make an investigation. If the complaint is reasonable, just admit it readily and send a reply as follows:
Dear Eileen,
The consignment of the cotton prints we ordered on August 10 is NOT of the same quality as that of the samples.
The consignment arrived yesterday, but on checking the fabric with samples you sent us, we are surprised to find that they do not match each other. Their quality seems inferior to the samples, the shade being much lighter, in addition to the uneven colors of some pieces. So they can not meet our customers’ requirement. 7
《商务英语函电》课件
通过模拟商务场景，让学员动手实践商务英语函电的写作和应用。
案例分析
通过分析实际案例，掌握处理复杂商务情况的技巧和方法。
结束语
1 商务英语函电的重要性
商务英语函电是跨国商务沟通的重要工具，能有效促进商务合作和交流。
2 学习商务英语函电的建议
通过学习商务英语函电，提升沟通能力，拓展商务机会。
3 祝大家在商务沟通中取得成功
《商务英语函电》PPT课 件
本PPT课件详细介绍了商务英语函电的重要性和应用。通过展示函电的定义、 特点、分类，以及写作技巧、范例分析、常见问题及解决方法，使您快速掌 握商务英语函电的核心知识。
概述商务英语函电
定义
商务英语函电是用英语进行商务沟通的书信形式，旨在传递商务信息、达成商务目的。
特点
商务英语函电需要准确、简洁、规范，注重礼貌和正式性，遵循国际商务惯例。
希望通过本课件的学习，能够帮助大家在商务沟通中取得更好的成果。
分类
商务英语函电可以分为询盘函、报价函、订单函、支付函、投诉函、道歉函等多种类型。
商务英语函电的写作技巧
结构
商务英语函电通常包含称呼、 主体、结尾三个部分，每个部 分有特定的内容和格式。
语言
商务英语函电需要使用简洁明 了的商务词汇和句式，注重表 达准确、客观、礼貌。
格式
商务英语函电需要遵循特定的 格式，包括日期、收件人地址、 发件人地址、信头等重要信息。
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发送函电的注意事项
包括选择适当的时机、合适的语气、准
函中常见错误及避免方法
2
备充足的信息等。
如拼写错误、语法错误，可通过校对和
使用辅助工具来避免。
3
函电中常用词汇及表达方法
商务英语函电 Unit 12
General inquiry Hello sir/madam,
We have been informed of your company through AliExpress. We are an international business firm and very interested to purchase gift and toy items for kids.
Response to general inquiry
Dear Sirs, We welcome your inquiry and thank you for your interest in our products. We have been in this industry for 15 years and manufacture a wide range of gifts and toys items for kids in which we think you may be interested. A copy of our illustrated catalogue is being sent to you today, with samples of gift and toy items for kids. We would be grateful if you would follow our customary practice of payment. Hope to hear your reply soon. Adam Lynch
04 Writing tips
Writing tips
State clearly and concisely what you want—general information, a catalogue, price list, sample, quotation, etc.
《国际商务函电双语教程》chapter 12
Promotion （促销）
Background Information Sample Letters
Letter 1 Letter 2 Letter 3 Useful Expressions Key to ExerMATION
the Definition of Promotion
Promotion is one way for marketers to convey information of their enterprise and products to the consumers, persuade them to buy the products so as expanding the sales.
XCMG now has its own sales network all over the world and has always been faithful in carrying out its contract. Reasonable in price, superior in quality, good after-sale services, timely in delivery, the Corporation serves clients wholeheartedly.
BACKGROUND INFORMATION
the Ordinary Promotion Methods
To some extent, the letter of promotion is a form of advertising, aiming at selling particular kinds of goods or services to specific types of customers. It is usually written by companies to their potential buyers, former customers and existing customers. It generally includes four basic characters: to draw attention; to arouse interest; to create desire of buying and to induce action of buying.
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5. 对这样的小订单,我们最多只能给5%的折扣。
For this small order, the best we can do is to give your 5% discount.
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• Dear Sir or Madam, • We learn from your email of yesterday that our price①
• 3. The best we can do is ____ you 2% commission.
A. give B. giving C. to give D. will give
• 4. We can’t ____ our way to accept your idea of price at present.
• We trust this will satisfy you and look forward to your early reply.
• Best Regards,
• Kelly Wang
Text
Exercises
Notes
see one’s way to 设法；有可能（做某事） • We hope you will see your way (clear) to bring down your price by 3%. • 我们不能在你们的价格上成交。 We can’t see our way to close the business at your price.
• Although we are desirous to do business with you, your counter offer of $22 appears to be on the low side. We can’t see our way to reduce the price to your level because it leaves us with no profit. The best we can do is to meet you half way, that is, we make a reduction of $4 in our offered price.
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新编国际商务英语函电
• In order to encourage the trade between us, we agree to make a reduction of 3% if you increase your order to one 20’ FCL.
• Our stock is limited, please make decision at an early date. Look forward to your early reply.
Exercise IV
• Fill in the blanks with proper form of the verbs.
Exercise V
• Write a reply to the following e-mail.
Text
Exercises
• 1. If the price is reasonable and quality ____, we will place a large order.
12
Making A Concession
Content Words
Exercise I
• Choose the best answer.
Exercise II
• Fill in the blanks with proper prepositions.
Exercise III
• Translate the following sentences into English.
Content Words
From: To: Date : Subject:
kelly_wang@ import@ 12 May, 20.. Re-counteroffer for Music Box
• Dear Sirs,
• Many thanks for your email of May 11.
full satisfaction.
• 5. In that case, we have to make a reduction _o_f__ 1000 sets _i_n__ quantity.
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1. 为了促进贸易，我们接受你方各让一步的建议。
In order to promote trade, we accept your suggest of meeting each other half way.
12
Making A Concession
Content Words
Words and Expressions
on the low side 偏低
see one’s way to
设法;有可能(做某事)
meet…half way
各让一半;折中处理
satisfy 使满意;满足
leave…with no profit
• We believe such an arrangement will prove satisfactory.
Notes
Notes
• 某人对某物感到满意： • Sb. be satisfied with sth. • Sb. find sth satisfactory
• 某物令某人感到满意 • Sth. be satisfactory to sb. • Sth. prove satisfactory to sb. • Sth. turn out to one’s satisfaction • Sth. satisfy sb. • Sth. meet one’s satisfaction
• Subject: Re-counteroffer for Hair Drier
• We have received your counter offer and regret to know that you find our price on the high side.
• But if you take the quality into account, you will find our original offer is very favourable.
Notes
satisfy（v.）使满意；满足 • We will do our best to satisfy your requirements for Christmas decorations. • Our customers are quite satisfied with the quality of your samples.
_i_s_fo_u_n_d__ (find) too high to accept. • Although we②w_o_u_l_d__ (will) like to close the business, we are
③_re_g_r_e_t_fu_l (regret) that we just cannot ④_a_c_c_e_p_t (accept) your counter offer, as the price we ⑤__o_f_fe_r_e_d__ (offer) is quite workable. As a matter of fact, we ⑥h_a_v_e__re_c_e_i_v_e_d_ (receive) many orders at our level.
Notes
meet … half way 各让一步，折衷处理 • We’d better meet each other half way to bridge the price gap. • We can’t accept your counter offer or even meet you half way.
• If you can see any chance ⑦_to__in_c_r_e_a_s_e_ (increase) your price, please let us ⑧_k_n_o_w__ (know).
• Yours faithfully,
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• To: linda_lin@
satisfaction（n.）满意 • We trust our goods will reach you in good time and meet your satisfaction.
satisfactory （adj.）令人满意的
• If the price is reasonable and quality satisfactory, we shall be able to place a large order.
A. make B. see C. take
D. do
• 5. We regret being unable to reduce our price to your ____.
A. price B. want C. level D. wish
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• 1. We have to point out that your price is __o_n_ the high side.