unit 6 雅思阅读
雅思剑6阅读答案
篇一:雅思剑6阅读答案篇二:雅思剑6阅读答案剑桥雅思真题一直是考官和雅思考生的桥梁,对雅思考生来说是非常有价值的参考书。
小编整理了剑桥雅思6真题难点及答题技巧全解析(阅读篇),供烤鸭们参考,还有免费的剑桥雅思资料下载哦!剑桥真题一直是考官和雅思考生的桥梁,对雅思考生来说是非常有价值的参考书。
小编整理了剑桥雅思6真题难点及答题技巧全解析(阅读篇),供烤鸭们参考,还有免费的剑桥雅思资料下载哦!剑桥雅思6阅读部分总体介绍剑桥雅思系列真题vi中的list of headings,段落标题配对题的比例呈明显上升趋势。
cambridge iv v 各有两篇文章有该题型,而且各自只有9道和7道。
而《剑桥雅思6》共有5篇文章包含该题型,一共28道题目。
这对广大考生无疑形成了不小的难度,烤鸭们需要加强对段落主旨的把握能力,下面就是天道小编整理的剑桥雅思6阅读test 3难点解析。
在的主流题型中,是非无判断题(t / f / ng)、小结填空题(summary)、简答题 (short answer)、标题配对题(headings)、其他配对题(matching)和多项选择题(multiple choice)的前三种题型属于技巧题(即使单词量不高也能通过技巧解题),后两种属于考核语言实力题(单词不认识就无法完成)。
《剑桥雅思6》四套留学类阅读试题的题型分配比例是:雅思阅读判断题45道(28%),雅思阅读主观题36道(23%),雅思阅读标题配对题28道(18%),其他配对题40道(25%),选择题11道(7%)。
cambridge vi体现出的趋势是判断题仍然属于主流题型,但是其比例较cambridge v略有下降。
剑vi仍然把判断题作为数量最多的一种题型. 而配对题比例已经有所上升,cambridge vi 中的配对题是最多的。
这恰与09年全年的考试趋势吻合,这会对语言功底相对薄弱的考生造成一定的障碍。
在主观题中,summary题型大多数都是针对全篇文章的摘要,而且题量很大,有一定难度。
雅思第六套真题答案解析
雅思第六套真题答案解析雅思是全球最重要的英语语言考试之一,对于许多想要出国留学或者移民的人来说,取得高分是非常关键的。
每年都有很多人参加雅思考试,因此了解雅思考试的真题答案解析对于备考者来说是非常重要的。
首先,我们需要明确一点,在备考雅思的过程中,最重要的不是直接去记答案,而是通过解析真题来提高自己的英语能力。
雅思阅读考试是一个检查考生阅读理解和解决问题能力的考试,所以阅读技巧的培养至关重要。
要想在雅思阅读考试中取得好成绩,最重要的就是训练自己的阅读速度和理解能力。
接下来,让我们来解析一道典型的雅思阅读真题。
假设题目为:“根据文章,回答以下问题:爱因斯坦在相对论中提到了什么重要观点?请详细解释。
”在对这道题目进行解析之前,我们要先明确一点,阅读理解题的解答要从文章中找到明确的依据,并进行简洁准确的回答。
通过阅读题目中给出的关键词“爱因斯坦”和“相对论”可以推断出,该题目涉及到了爱因斯坦的相对论相关观点。
因此,我们需要在文章中找到与相对论有关的部分。
在阅读文章时,我们要注意关键词和句子,例如“相对论”、“爱因斯坦”、“示例”等,这些关键词能帮助我们迅速找到所需答案所在的段落。
根据文章的段落结构和主题句,我们可以找到与相对论有关的部分,并进行解析。
在解析时,我们要将文中的观点整理清楚,并用自己的语言进行解释。
例如,爱因斯坦的相对论主要包括两个重要观点:时间相对性和时空弯曲。
时间相对性指的是时间的流逝并不是绝对的,对于不同的观察者来说,时间的流逝速度是不同的。
时空弯曲则是指质量会影响时空结构,大质量物体会扭曲周围的时空结构。
在回答问题时,我们要清晰地陈述爱因斯坦在相对论中提到的重要观点,并进行适当的解释。
如果题目要求详细解释,我们需要给出具体的例子来加强我们的回答。
例如,可以举出实验验证时间相对性的例子,也可以通过引用相关研究来加强我们对时空弯曲的解释。
总之,解析雅思阅读真题需要灵活运用阅读技巧和高效的理解能力。
剑桥雅思阅读6真题分析
剑桥雅思阅读6真题分析剑桥雅思阅读6真题文章:Motivating employees under adverse conditionsIt is a great deal easier to motivate employees in a growing organisation than a declining one. When organisations are expanding and adding personnel, promotional opportunities, pay rises, and the excitement of being associated with a dynamic organisation create feelings of optimism. Management is able to use the growth to entice and encourage employees. When an organisation is shrinking, the best and most mobile workers are prone to leave voluntarily. Unfortunately, they are the ones the organisation can least afford to lose - those with the highest skills and experience. The minor employees remain because their job options are limited.Morale also suffers during decline. People fear they may be the next to be made redundant. Productivity often suffers, as employees spend their time sharing rumours and providing one another with moral support rather than focusing on their jobs. For those whose jobs are secure, pay increases are rarely possible. Pay cuts, unheard of during times of growth, may even be imposed. The challenge to management is how to motivate employees under such retrenchment conditions. The ways of meeting this challenge can be broadly divided into six Key Points, which are outlined below.剑桥雅思阅读6真题解析:1.motivate 激发,鼓励2.adverse 不利地an adverse impact on(相当于negative impact on) 对...有负面的影响3.personnel 职员4.expand 膨胀,扩张例:The international trade is expanding at a starling pace。
unit-6-雅思阅读教案资料
此课件下载可自行编辑修改,仅供参考! 感谢您的支持,我们努力做得更好!谢谢
Pay attention to the “words in bold” • p 47, part 9.
Words practice on p45-46
Enjoy the classical ads.
To me, the past black and white, but the future is always color.
天长地久
A Kodak Moment
就在柯达一刻
让我们做的更好 科技以人为本
Feel the new space 感受新境界
Just do it 只管去做
Start ahead
成功之路,从头开始
The relentless pursuit of perfection
不懈追求完美
Come to where the flavor is—
Marlboro country.
光临风韵之境——万宝路世界
Intelligence everywhere
智慧演绎,无处不在
The choice of a new generation
新一代的选择
Take time to indulge
尽情享受吧!
• Homework: • Write a short passage of ad’ effects on buying.
• objective: • based on facts • subjective: • based on opinions & feelings
The words: O or S
• statement claim data
Unit 6(阅读部分翻译)
Unit 6第二部分:阅读理解Passage 1在英国,可住的地方就如可参观的地方那么多。
不论你的预算是多少,任何一种选择都是快乐的一部分——从谷仓到小旅馆,从小农舍到大城堡。
旅社(招待所)廉价、超值的旅社定位在形形色色的趣味相投的重精神超过物质的这类游客群体,而且旅社没有规定游客必须是年轻人或者是单身汉。
英国对自助旅行者和背包旅行者也是十分欢迎的。
他们的设施和价格也各不相同,特别是在乡村地区,有些旅店稍微好于临时住房,而有些旅店却相当舒适,就像价廉物美的酒店。
青年旅社很多年前就建立的青年旅社,为了“帮助所有的人特别是资金有限的年轻人,深入了解,喜爱,关心乡村。
”青年旅社组织在21世纪依然盛行。
像网状分布的230个旅社是探索英国城镇和乡村的一条完美的通道。
家庭旅馆提供床位和早餐是英国的一大创新。
实际上就是,你住某家为你提高那个一个房间,小的B&Bs只有一件客房,所以你会感觉到你真的就像这家庭的一份分子。
大一点的这种旅店可能有4、5个房间和更多的设施,但是一样的热情款待。
在乡村,这类旅店可能在村子里或在一个被田地围绕的独立农场,价格反映了房间的设施:通常从12到20英磅/人不等。
城市里的价格从25到30英磅/人不等,尽管越到郊区价格越便宜。
酒吧和客栈英国的酒吧和客栈特别是在乡村的,除了出售酒和饭菜外,有时也提供床和早餐。
在这种地方待一两天晚上是非常有趣的,会让你觉得融入了当地的社区当中。
费用从每人15到25英磅不等,在酒吧更有可能拥有独立的单间。
11、在这篇文章中,作者主要。
A、告诉我们到英国旅行时可以住哪些地方。
12、主要为年青旅行者修建。
B、青年旅社13、如果你是单独旅行,你想更多地了解英国的家庭生活,你是好住。
D、家庭旅馆14、如果你喜欢和朋友一起旅游,但你财力有限,你最好住。
C、旅社(招待所)15、根据文章最后一部分,下面哪句不正确?B所有的酒吧和客栈都提供床和早餐。
Passage 2是什么让一个人成为科学家?他有和别人不同的学习方法和学习工具吗?答案是否定的。
剑桥雅思阅读6原文及答案解析(test4)
剑桥雅思阅读6原文及答案解析(test4)雅思阅读是块难啃的硬骨头,需要我们做更多的题目才能得心应手。
下面小编给大家分享一下剑桥雅思阅读4test1原文翻译及答案解析,希望可以帮助到大家。
剑桥雅思阅读6原文(test4)READING PASSAGE 1You should spend about 20 minutes on Questions 1-13, which are based on Reading Passage 1 on the following pages.Questions 1-7Reading Passage 1 has seven paragraphs, A-G.Choose the correct heading for each paragraph from the list of headings below.Write the correct number, i-x, in boxes 1-7 on your answer sheet.List of Headingsi Not all doctors are persuadedii Choosing the best offersiii Who is responsible for the increase in promotions?Iv Fighting the drug companiesv An example of what doctors expect from drug companies vi Gifts include financial incentivesvii Research shows that promotion worksviii The high costs of researchix The positive side of drugs promotionx Who really pays for doctors’ free gifts?1 Paragraph A2 Paragraph B3 Paragraph C4 Paragraph D5 Paragraph E6 Paragraph F7 Paragraph GDoctoring salesPharmaceuticals is one of the most profitable industries inNorth America. But do the drugs industry’s sales andmarketing strategies go too far?A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company’s latest products. That day she was lucky — a doctor was available to see her. ‘The last rep offered me a trip to Florida. What do you have?’ the physic ian asked. He was only half joking.B What was on offer that day was a pair of tickets for a New York musical. But on any given day, what Schaefer can offer is typical for today’s drugs rep — a car trunk full of promotional gifts and gadgets, a budget that could buy lunches and dinners for a small country, hundreds of free drug samples and the freedom to give a physician $200 to prescribe her new product to the next six patients who fit the drug’s profile. And she also has a few $1,000 honoraria to offer in exchange for doctors’ attendance at her company’s next educational lecture.C Selling pharmaceuticals is a daily exercise in ethical judgement. Salespeople like Schaefer walk the line between the common practice of buying a prospect’s time with a free mea l, and bribing doctors to prescribe their drugs. They work in an industry highly criticized for its sales and marketing practices, but find themselves in the middle of the age-old chicken-or-egg question —businesses won’t use strategies that don’t work, so are doctors to blame for the escalating extravagance ofpharmaceutical marketing? Or is it the industry’s responsibility to decide the boundaries?D The explosion in the sheer number of salespeople in the field — and the amount of funding used to promote their causes —forces close examination of the pressures, influences and relationships between drug reps and doctors. Salespeople provide much-needed information and education to physicians. In many cases the glossy brochures, article reprints and prescriptions they deliver are primary sources of drug education for healthcare givers. With the huge investment the industry has placed in face-to-face selling, salespeople have essentially become specialists in one drug or group of drugs — a tremendous advantage in getting the attention of busy doctors in need of quick information.E But the sales push rarely stops in the office. The flashy brochures and pamphlets left by the sales reps are often followed up with meals at expensive restaurants, meetings in warm and sunny places, and an inundation of promotional gadgets. Rarely do patients watch a doctor write with a pen that isn’t emblazoned with a drug’s name, or see a nurse use a tablet not bearing a pharmaceutical company’s logo. Millions of dollars are spent by pharmaceutical companies on promotional products like coffee mugs, shirts, umbrellas, and golf balls. Money well spent? It’s hard to tell. ‘ I’ve been the recipient of golf balls from one company and I use them, but it doesn’t make me prescribe their me dicine,’ says one doctor. ‘I tend to think I’m not influenced by what they give me.’F Free samples of new and expensive drugs might be the single most effective way of getting doctors and patients to become loyal to a product. Salespeople hand out hundreds ofdollars’ worth of samples each week —$7.2 billion worth of them in one year. Though few comprehensive studies have been conducted, one by the University of Washington investigated how drug sample availability affected what physicians prescribe.A total of 131 doctors self-reported their prescribing patterns —the conclusion was that the availability of samples led them to dispense and prescribe drugs that differed from their preferred drug choice.G The bottom line is that pharmaceutical companies as a whole invest more in marketing than they do in research and development. And patients are the ones who pay — in the form of sky-rocketing prescription prices —for every pen that’s handed out, every free theatre ticket, and every steak dinner eaten. In the end the fact remains that pharmaceutical companies have every right to make a profit and will continue to find new ways to increase sales. But as the medical world continues to grapple with what’s acceptable and what’s not, it is dear that companies must continue to be heavily scrutinized for their sales and marketing strategies.Questions 8-13Do the following statements agree with the views of the writer in Reading Passage 1?In boxes 8-13 on your answer sheet, writeYES if the statement agree with the views of the writerNO if the statement contradicts the views of the writerNOT GIVEN if it is impossible to say what the writer thinks about this8 Sales representatives like Kim Schaefer work to a very limited budget.9 Kim Schaefer’s marketing technique may be open tocriticism on moral grounds.10 The information provided by drug companies is of little use to doctors.11 Evidence of drug promotion is clearly visible in the healthcare environment.12 The drug companies may give free drug sample to patients without doctors’ prescriptions.13 It is legitimate for drug companies to make money.READING PASSAGE 2You should spend about 20 minutes on Questions 14-26, which are based on Reading Passage 2 below.Do literate women make better mothers?Children in developing countries are healthier and more likely to survive past the age of five when their mothers can read and write. Experts in public health accepted this idea decades ago, but until now no one has been able to show that a woman’s ability to read in itself improves her children’s chances of survival.Most literate women learnt to read in primary school, and the fact that a woman has had an education may simply indicate her family’s wealth or that it values its child ren more highly. Now a long-term study carried out in Nicaragua has eliminated these factors by showing that teaching reading to poor adult women, who would otherwise have remained illiterate, has a direct effect on their children’s health and survival.In 1979, the government of Nicaragua established a number of social programmes, including a National Literacy Crusade. By 1985, about 300,000 illiterate adults from all over the country, many of whom had never attended primary school, had learnt how to read, write and use numbers.During this period, researchers from the Liverpool School of Tropical Medicine, the Central American Institute of Health in Nicaragua, the National Autonomous University of Nicaragua and the Costa Rican Institute of Health interviewed nearly 3,000 women, some of whom had learnt to read as children, some during the literacy crusade and some who had never learnt at all. The women were asked how many children they had given birth to and how many of them had died in infancy. The research teams also examined the surviving children to find out how well-nourished they were.The investigators’ findings were striking. In the late 1970s, the infant mortality rate for the children of illiterate mothers was around 110 deaths per thousand live births. At this point in their lives, those mothers who later went on to learn to read had a similar level of child mortality (105/1000). For women educated in primary school, however, the infant mortality rate was significantly lower, at 80 per thousand.In 1985, after the National Literacy Crusade had ended, the infant mortality figures for those who remained illiterate and for those educated in primary school remained more or less unchanged. For those women who learnt to read through the campaign, the infant mortality rate was 84 per thousand, an impressive 21 points lower than for those women who were still illiterate. The children of the newly-literate mothers were also better nourished than those of women who could not read.Why are the children of literate mothers better off? According to Peter Sandiford of the Liverpool School of Tropical Medicine, no one knows for certain. Child health was not on the curriculum during the women’s lessons, so he and his colleagues are looking at other factors. They are working with thesame group of 3,000 women, to try to find out whether reading mothers make better use of hospitals and clinics, opt for smaller families, exert more control at home, learn modern childcare techniques more quickly, or whether they merely have more respect for themselves and their children.The Nicaraguan study may have important implications for governments and aid agencies that need to know where to direct their resources. Sandiford says that there is increasing evidence that female educatio n, at any age, is ‘an important health intervention in its own right’. The results of the study lend support to the World Bank’s recommendation that education budgets in developing countries should be increased, not just to help their economies, but also to improve child health.‘We’ve known for a long time that maternal education is important,’ says John Cleland of the London School of Hygiene and Tropical Medicine. ‘But we thought that even if we started educating girls today, we’d have to wait a generati on for the pay-off. The Nicaraguan study suggests we may be able to bypass that.’Cleland warns that the Nicaraguan crusade was special in many ways, and similar campaigns elsewhere might not work as well. It is notoriously difficult to teach adults skills that do not have an immediate impact on their everyday lives, and many literacy campaigns in other countries have been much less successful. ‘The crusade was part of a larger effort to bring a better life to the people,’ says Cleland. Replicating these conditions in other countries will be a major challenge for development workers.Questions 14-18Complete the summary using the list of words, A-J, below.Write the correct letter, A-J, in boxes 14-18 on your answer sheet.NB You may use any letter more than once.The Nicaraguan National Literacy Crusade aimed to teach large numbers of illiterate 14............... to read and write. Public health experts have known for many years that there is a connection between child health and 15............... . However, it has not previously been known whether these two factors were directly linked or not. This question has been investigated by 16............... in Nicaragua. As a result, factors such as 17............... and attitudes to children have been eliminated, and it has been shown that 18............... can in itself improve infant health and survival.A child literacyB men and womenC an international research teamD medical careE mortalityF maternal literacyG adults and children H paternal literacy I a National Literacy CrusadeJ family wealthQuestions 19-24Do the following statements agree with the claims of the writer in Reading Passage 2?In boxes 19-24 on your answer sheet, writeYES if the statement agree with the claims of the writerNO if the statement contradicts the claims of the writerNOT GIVEN if it is impossible to say what writer thinks about this19 About a thousand of the women interviewed by the researchers had learnt to read when they were children.20 Before the National Literacy Crusade, illiterate women hadapproximately the same levels of infant mortality as those who had learnt to read in primary school.21 Before and after the National Literacy Crusade, the child mortality rate for the illiterate women stayed at about 110 deaths for each thousand live births.22 The women who had learnt to read through the National Literacy Crusade showed the greatest change in infant mortality levels.23 The women who had learnt to read through the National Literacy Crusade had the lowest rates of child mortality.24 After the National Literacy Crusade, the children of the women who remained illiterate were found to be severely malnourished.Question 25 and 26Choose TWO letters, A-E.Write the correct letters in boxes 25 and 26 on your answer sheet.Which TWO important implications drawn from the Nicaraguan study are mentioned by the writer of the passage?A It is better to educate mature women than young girls.B Similar campaigns in other countries would be equally successful.C The effects of maternal literacy programmes can be seen very quickly.D Improving child health can quickly affect a country’s economy.E Money spent on female education will improve child health.READING PASSAGE 3You should spend about 20 minutes on Questions 27-40, which are based on Reading Passage 3 on the following pages.Questions 27-30Reading Passage 3 has six sections, A-F.Choose the correct heading for sections A-D from the list of headings below.Write the correct number, i-vii, in boxes 27-30 on your answer sheet.List of Headingsi The role of video violenceii The failure of government policyiii Reasons for the increased rate of bullyingiv Research into how common bullying is in British schools v The reaction from schools to enquiries about bullyingvi The effect of bullying on the children involvedvii Developments that have led to a new approach by schools27 Sections A28 Sections B29 Sections D30 Sections DPersistent bullying is one of the worst experiences a child can face. How can it be prevented?Peter Smith, Professor of Psychology at the University of Sheffield, directed the SheffieldAnti-Bullying Intervention Project, funded by the Department for Education.Here he reports on his findings.A Bullying can take a variety of forms, from the verbal —being taunted or called hurtful names ?—to the physical —being kicked or shoved — as well as indirect forms, such as being excluded from social groups. A survey I conducted with Irene Whitney found that in British primary schools up to a quarter ofpupils reported experience of bullying, which in about one in ten cases was persistent. There was less bullying in secondary schools, with about one in twenty-five suffering persistent bullying, but these cases may be particularly recalcitrant.B Bullying is clearly unpleasant, and can make the child experiencing it feel unworthy and depressed. In extreme cases it can even lead to suicide, though this is thankfully rare. Victimised pupils are more likely to experience difficulties with interpersonal relationships as adults, while children who persistently bully are more likely to grow up to be physically violent, and convicted of anti-social offences.C Until recently, not much was known about the topic, and little help was available to teachers to deal with bullying. Perhaps as a consequence, schools would often deny the problem. ‘There is no bullying at this school’ has been a common refrain, almost certainly untrue. Fortunately more schools are now saying: ‘There is not much bullying here, but when it occur s we have a clear policy for dealing with it.’D Three factors are involved in this change. First is an awareness of the severity of the problem. Second, a number of resources to help tackle bullying have become available in Britain. For example, the Scottish Council for Research in Education produced a package of materials, Action Against Bullying, circulated to all schools in England and Wales as well as in Scotland in summer 1992, with a second pack, Supporting Schools Against Bullying, produced the following year. In Ireland, Guidelines on Countering Bullying Behaviour in Post-Primary Schools was published in 1993. Third, there is evidence that these materials work, and that schools can achieve something. This comes from carefully conducted ‘before and after’ evaluationsof interventions in schools, monitored by a research team. In Norway, after an intervention campaign was introduced nationally, an evaluation of forty-two schools suggested that, over a two-year period, bullying was halved. The Sheffield investigation, which involved sixteen primary schools and seven secondary schools, found that most schools succeeded in reducing bullying.E Evidence suggests that a key step is to develop a policy on bullying, saying clearly what is meant by bullying, and giving explicit guidelines on what will be done if it occurs, what records will be kept, who will be informed, what sanctions will be employed. The policy should be developed through consultation, over a period of time —not just imposed from the head tea cher’s office! Pupils, parents and staff should feel they have been involved in the policy, which needs to be disseminated and implemented effectively.Other actions can be taken to back up the policy. There are ways of dealing with the topic through the curriculum, using video, drama and literature. These are useful for raising awareness, and can best be tied in to early phases of development, while the school is starting to discuss the issue of bullying. They are also useful in renewing the policy for new pupils, or revising it in the light of experience. But curriculum work alone may only have short-term effects; it should be an addition to policy work, not a substitute.There are also ways of working with individual pupils, or in small groups. Assertiveness training for pupils who are liable to be victims is worthwhile, and certain approaches to group bullying such as ‘no blame’, can be useful in changing the behaviour of bullying pupils without confronting them directly,although other sanctions may be needed for those who continue with persistent bullying.Work in the playground is important, too. One helpful step is to train lunchtime supervisors to distinguish bullying from playful fighting, and help them break up conflicts. Another possibility is to improve the playground environment, so that pupils are less likely to be led into bullying from boredom or frustration.F With these developments, schools can expect that at least the most serious kinds of bullying can largely be prevented. The more effort put in and the wider the whole school involvement, the more substantial the results are likely to be. The reduction in bullying — and the consequent improvement in pupil happiness — is surely a worthwhile objective.Questions 31-34Choose the correct letter, A, B, C or D.Write the correct letter in boxes 31-34 on your answer sheet.31 A recent survey found that in British secondary schoolsA there was more bullying than had previously been the case.B there was less bullying than in primary schoolsC cases of persistent bullying were very common.D indirect forms of bullying were particularly difficult to deal with.32 Children who are bulliedA are twice as likely to commit suicide as the average person.B find it more difficult to relate to adults.C are less likely to be violent in later life.D may have difficulty forming relationships in late life.33 The writer thinks that the declaration ‘There is no bullying at this school’A is no longer true in many schools.B was not in fact made by many schools.C reflected the school’s lack of concern.D reflected a lack of knowledge and resources.34 What were the findings of research carried out in Norway?A Bullying declined by 50% after an anti-bullying campaign.B Twenty-one schools reduced bullying as a result of an anti-bullying campaign.C Two years is the optimum length for an anti-bullying campaign.D Bullying is a less serious problem in Norway than in the UK.Questions 35-39Complete the summary below.Choose NO MORE THAN TWO WORDS from the passage for each answer.Write your answers in boxes 35-39 on your answer sheet.What steps should schools take to reduce bullying?The most important step is for the school authorities to produce a 35............... which makes the school’s attitude towards bullying quite clear. It should include detailed 36...............as to how the school and its staff will react if bullying occurs.In addition, action can be taken trough the 37.............. . This is particularly useful in the early part of the process, as a way of raising awareness and encouraging discussion. On its own, however, it is insufficient to bring about a permanent solution.Effective work can also be done with individual pupils and small groups. For example, potential 38............... of bullying can be trained to be more self-confident. Or again, in dealing with group bullying, a ‘no blame’ approach, which avoids confronting the offender too directly, is often effective.Playground supervision will be more effective if members of staff are trained to recognize the difference between bullying and mere 39...............Questions 40Choose the correct letter, A, B, C or D.Write the correct letter in box 40 on your answer sheet.Which of the following is the most suitable title for Reading passage 3?A Bullying: what parents can doB Bullying: are the media to blame?C Bullying: the link with academic failureD Bullying: from crisis management to prevention剑桥雅思阅读6原文参考译文(test4)PASSAGE 1 参考译文:Doctoring salesPharmaceuticals is one of the most profitable industries in North America. But do the drugs industry’s sales and marketing strategies go too far?医药营销制药业是北美地区利润最大的行业之一。
雅思12 t6阅读解析
雅思12 t6阅读解析
雅思(IELTS)是一个全球通用的英语语言能力考试,其中阅读部分是考生需要重点备考的内容之一。
雅思12 T6阅读材料是该考试中的具体一部分,下面将对该部分的解析进行详细说明。
雅思12 T6阅读解析主要包括以下几个方面:
1. 阅读材料概述:描述阅读材料的主题和内容,包括文章的来源、作者和主旨等重要信息。
2. 阅读题目分析:对阅读题目进行分析,帮助考生理解题目要求和解题技巧,并指导考生在阅读过程中如何快速定位答案。
3. 关键词定位:提供关键词定位的技巧和方法,帮助考生在阅读材料中准确找到问题的答案所在的位置。
4. 解题思路和策略:根据题目的类型和要求,提供解题思路和策略,帮助考生在有限的时间内做出准确的答案。
5. 解析示例:通过具体的题目解析示例,展示解题过程和技巧,帮助考生理解如何正确理解阅读材料,在理解的基础上快速定位答案。
6. 注意事项和备考建议:给考生提供注意事项和备考建议,帮助考生在备考过程中提高阅读能力和应对策略。
通过对雅思12 T6阅读解析的学习和实践,考生可以更好地理解和应对该部分的考试要求,在考试中取得更好的成绩。
总结起来,雅思12 T6阅读解析主要是对该部分阅读材料和题目进行分析和解释,帮助考生理解和应对考试要求。
通过合理的学习和实践,考生可以提高自己的阅读能力,从而在雅思考试中取得好成绩。
剑桥雅思阅读6(test3)原文翻译答案
剑桥雅思阅读6(test3)原文翻译答案雅思阅读是块难啃的硬骨头,需要我们做更多的题目才能得心应手。
下面小编给大家分享一下剑桥雅思阅读6test6原文翻译及答案解析,希望可以帮助到大家。
剑桥雅思阅读6原文(test3)READING PASSAGE 1You should spend about 20 minutes on Questions 1-13, which are based on Reading Passage 1 below.A The Lumiere Brothers opened their Cinematographe, at 14 Boulevard des Capucines in Paris, to 100 paying customers over 100 years ago, on December 8, 1895. Before the eyes of the stunned, thrilled audience, photographs came to life and moved across a flat screen.B So ordinary and routine has this become to us that it takes a determined leap of the imagination to grasp the impact of those first moving images. But it is worth trying, for to understand the initial shock of those images is to understand the extraordinary power and magic of cinema, the unique, hypnotic quality that has made film the most dynamic, effective art form of the 20th century.C One of the Lumiere Brothers’earliest films was a 30-second piece which showed a section of a railway platform flooded with sunshine. A train appears and heads straight for the camera. And that is all that happens. Yet the Russian director Andrei Tarkovsky, one of the greatest of all film artists, described the film as a ‘work of genius’. ‘As the train approached,’wrote Tarkovsky, ‘panic started in the theatre: people jumped and ran away. That was the moment when cinema was born. The frightened audience could not accept that they were watching amere picture. Pictures were still, only reality moved; this must, therefore, be reality. In their confusion, they feared that a real train was about to crush them.’D Early cinema audiences often experienced the same confusion. In time, the idea of film became familiar, the magic was accepted — but it never stopped being magic. Film has never lost its unique power to embrace its audiences and transport them to a different world. For Tarkovsky, the key to that magic was the way in which cinema created a dynamic image of the real flow of events. A still picture could only imply the existence of time, while time in a novel passed at the whim of the reader. But in cinema, the real, objective flow of time was captured.E One effect of this realism was to educate the world about itself. For cinema makes the world smaller. Long before people travelled to America or anywhere else, they knew what other places looked like; they knew how other people worked and lived. Overwhelmingly, the lives recorded — at least in film fiction —have been American. From the earliest days of the industry, Hollywood has dominated the world film market. American imagery —the cars, the cities, the cowboys —became the primary imagery of film. Film carried American life and values around the globe.F And, thanks to film, future generations will know the 20th century more intimately than any other period. We can only imagine what life was like in the 14th century or in classical Greece. But the life of the modern world has been recorded on film in massive, encyclopedic detail. We shall be known better than any preceding generations.G The ‘star’ was another natural consequence of cinema. The cinema star was effectively born in 1910. Film personalitieshave such an immediate presence that, inevitably, they become super-real. Because we watch them so closely and because everybody in the world seems to know who they are, they appear more real to us than we do ourselves. The star as magnified human self is one of cinema’s most strange and enduring legacies.H Cinema has also given a new lease of life to the idea of the story. When the Lumiere Brothers and other pioneers began showing off this new invention, it was by no means obvious how it would be used. All that mattered at first was the wonder of movement. Indeed, some said that, once this novelty had worn off, cinema would fade away. It was no more than a passing gimmick, a fairground attraction.I Cinema might, for example, have become primarily a documentary form. Or it might have developed like television —as a strange, noisy transfer of music, information and narrative. But what happened was that it became, overwhelmingly, a medium for telling stories. Originally these were conceived as short stories — early producers doubted the ability of audiences to concentrate for more than the length of a reel. Then, in 1912, an Italian 2-hour film was hugely successful, and Hollywood settled upon the novel-length narrative that remains the dominant cinematic convention of today.J And it has all happened so quickly. Almost unbelievably, it is a mere 100 years since that train arrived and the audience screamed and fled, convinced by the dangerous reality of what they saw, and, perhaps, suddenly aware that the world could never be the same again —that, maybe, it could be better, brighter, more astonishing, more real than reality.Questions 1-5Reading Passage 1 has ten paragraphs, A-J.Which paragraph contains the following information?Write the correct letter, A-J, in boxes 1-5 on your answer sheet.1 the location of the first cinema2 how cinema came to focus on stories3 the speed with which cinema has changed4 how cinema teaches us about other cultures5 the attraction of actors in filmsQuestions 6-9Do the following statements agree with the views of the writer in Reading Passage 1?In boxes 6-9 on your answer sheet, writeYES if the statement agrees with the views of the writerNO if the statement contradicts the views of the writerNOT GIVEN if it is impossible to say what the writer thinks about this6 It is important to understand how the first audiences reacted to the cinema.7 The Lumiere Brothers’ film about the train was one of the greatest films ever made.8 Cinema presents a biased view of other countries.9 Storylines were important in very early cinema.Questions 10-13Choose the correct letter, A B, C to D.Write the correct letter in boxes 10-13 on your answer sheet.10 The writer refers to the film of the train in order to demonstrateA the simplicity of early films.B the impact of early films.C how short early films were.D how imaginative early films were.11 In Tarkovsky’s opinion, the attraction of the cinema is that itA aims to impress its audience.B tells stories better than books.C illustrates the passing of time.D describes familiar events.12 When cinema first began, people thought thatA it would always tell stories.B it should be used in fairgrounds.C its audiences were unappreciative.D its future was uncertain.13 What is the best title for this passage?A The rise of the cinema starB Cinema and novels comparedC The domination of HollywoodD The power of the big screenREADING PASSAGE 2You should spend about 20 minutes on Questions 14-27, which are based on Reading Passage 2 on the following pages.Questions 14-18Reading Passage 2 contains six Key Points.Choose the correct heading for Key Points TWO to SIX from the list of headings below.Write the correct number, i-viii, in boxes 14-18 on your answer sheet.List of Headingsi Ensure the reward system is fairii Match rewards to individualsiii Ensure targets are realisticiv Link rewards to achievementv Encourage managers to take more responsibilityvi Recognise changes in employees’ performance over time vii Establish targets and give feedbackviii Ensure employees are suited to their jobsExample AnswerKey Point One Viii14 Key Point Two15 Key Point Three16 Key Point Four17 Key Point Five18 Key Point SixMotivating Employees underAdverse ConditionsTHE CHALLENGEIt is a great deal easier to motivate employees in a growing organisation than a declining one. When organisations are expanding and adding personnel, promotional opportunities, pay rises, and the excitement of being associated with a dynamic organisation create feelings of optimism. Management is able to use the growth to entice and encourage employees. When an organisation is shrinking, the best and most mobile workers are prone to leave voluntarily. Unfortunately, they are the ones the organisation can least afford to lose — those with the highest skills and experience. The minor employees remain because their job options are limited.Morale also suffers during decline. People fear they may be the next to be made redundant. Productivity often suffers, as employees spend their time sharing rumours and providing oneanother with moral support rather than focusing on their jobs. For those whose jobs are secure, pay increases are rarely possible. Pay cuts, unheard of during times of growth, may even be imposed. The challenge to management is how to motivate employees under such retrenchment conditions. The ways of meeting this challenge can be broadly divided into six Key Points, which are outlined below.KEY POINT ONEThere is an abundance of evidence to support the motivational benefits that result from carefully matching people to jobs. For example, if the job is running a small business or an autonomous unit within a larger business, high achievers should be sought. However, if the job to be filled is a managerial post in a large bureaucratic organisation, a candidate who has a high need for power and a low need for affiliation should be selected. Accordingly, high achievers should not be put into jobs that are inconsistent with their needs. High achievers will do best when the job provides moderately challenging goals and where there is independence and feedback. However, it should be remembered that not everybody is motivated by jobs that are high in independence, variety and responsibility.KEY POINT TWOThe literature on goal-setting theory suggests that managers should ensure that all employees have specific goals and receive comments on how well they are doing in those goals. For those with high achievement needs, typically a minority in any organisation, the existence of external goals is less important because high achievers are already internally motivated. The next factor to be determined is whether the goals should be assigned by a manager or collectively set in conjunction with theemployees. The answer to that depends on perceptions of goal acceptance and the organisation’s culture. If resistance to goals is expected, the use of participation in goal-setting should increase acceptance. If participation is inconsistent with the culture, however, goals should be assigned. If participation and the culture are incongruous, employees are likely to perceive the participation process as manipulative and be negatively affected by it.KEY POINT THREERegardless of whether goals are achievable or well within management’s perceptions of the employee’s ability, if employees see them as unachievable they will reduce their effort. Managers must be sure, therefore, that employees feel confident that their efforts can lead to performance goals. For managers, this means that employees must have the capability of doing the job and must regard the appraisal process as valid.KEY POINT FOURSince employees have different needs, what acts as a reinforcement for one may not for another. Managers could use their knowledge of each employee to personalise the rewards over which they have control. Some of the more obvious rewards that managers allocate include pay, promotions, autonomy, job scope and depth, and the opportunity to participate in goal-setting and decision-making.KEY POINT FIVEManagers need to make rewards contingent on performance. To reward factors other than performance will only reinforce those other factors. Key rewards such as pay increases and promotions or advancements should be allocated for the attainment of the employee’s specific goals. Consistent withmaximising the impact of rewards, managers should look for ways to increase their visibility. Eliminating the secrecy surrounding pay by openly communicating everyone’s remuneration, publicising performance bonuses and allocating annual salary increases in a lump sum rather than spreading them out over an entire year are examples of actions that will make rewards more visible and potentially more motivating.KEY POINT SIXThe way rewards are distributed should be transparent so that employees perceive that rewards or outcomes are equitable and equal to the inputs given. On a simplistic level, experience, abilities, effort and other obvious inputs should explain differences in pay, responsibility and other obvious outcomes. The problem, however, is complicated by the existence of dozens of inputs and outcomes and by the fact that employee groups place different degrees of importance on them. For instance, a study comparing clerical and production workers identified nearly twenty inputs and outcomes. The clerical workers considered factors such as quality of work performed and job knowledge near the top of their list, but these were at the bottom of the production workers’list. Similarly, production workers thought that the most important inputs were intelligence and personal involvement with task accomplishment, two factors that were quite low in the importance ratings of the clerks. There were also important, though less dramatic, differences on the outcome side. For example, production workers rated advancement very highly, whereas clerical workers rated advancement in the lower third of their list. Such findings suggest that one person’s equity is another’s inequity, so an ideal should probably weigh different inputs and outcomes according to employee group.Questions 19-24Do the following statements agree with the views of the writer in Reading Passage 27?In boxes 19-24 on your answer sheet, writeYES if the statement agrees with the views of the writerNO if the statement contradicts the views of the writerNOT GIVEN if it is impossible to say what the writer thinks about this19 A shrinking organization tends to lose its less skilled employees rather than its more skilled employees.20 It is easier to manage a small business than a large business.21 High achievers are well suited to team work.22 Some employees can feel manipulated when asked to participate in goal-setting.23 The staff appraisal process should be designed by employees.24 Employees’earnings should be disclosed to everyone within the organization.Questions 25-27Look at the following groups of workers (Questions 25-27) and the list of descriptions below.Match each group with the correct description, A-E.Write the correct letter, A-E, in boxes 25-27 on your answer sheet.25 high achievers26 clerical workers27 production workersList of DescriptionsA They judge promotion to be important.B They have less need of external goals.C They think that the quality of their work is important.D They resist goals which are imposed.E They have limited job options.READING PASSAGE 3You should spend about 20 minutes on Questions 28-40, which are based on Reading Passage 3 below.The Search for the Anti-aging PillIn government laboratories and elsewhere, scientists are seeking a drug able to prolong life and youthful vigor. Studies of caloric restriction are showing the wayAs researchers on aging noted recently, no treatment on the market today has been proved to slow human aging — the build-up of molecular and cellular damage that increases vulnerability to infirmity as we grow older. But one intervention, consumption of a low-calorie_et nutritionally balanced diet, works incredibly well in a broad range of animals, increasing longevity and prolonging good health. Those findings suggest that caloric restriction could delay aging and increase longevity in humans, too.Unfortunately, for maximum benefit, people would probably have to reduce their caloric intake by roughly thirty per cent, equivalent to dropping from 2,500 calories a day to 1,750. Few mortals could stick to that harsh a regimen, especially for years on end. But what if someone could create a pill that mimicked the physiological effects of eating less without actually forcing people to eat less? Could such a ‘caloric-restriction mimetic’, as we call it, enable people to stay healthy longer, postponing age-related disorders (such as diabetes, arteriosclerosis, heart disease and cancer) until very late in life? Scientists first posedthis question in the mid-1990s, after researchers came upon a chemical agent that in rodents seemed to reproduce many of caloric restriction’s benefits. No compound that would safely achieve the same feat in people has been found yet, but the search has been informative and has fanned hope that caloric-restriction (CR) mimetics can indeed be developed eventually.The benefits of caloric restrictionThe hunt for CR mimetics grew out of a desire to better understand caloric restriction’s many effects on the body. Scientists first recognized the value of the practice more than 60 years ago, when they found that rats fed a low-calorie diet lived longer on average than free-feeding rats and also had a reduced incidence of conditions that become increasingly common in old age. What is more, some of the treated animals survived longer than the oldest-living animals in the control group, which means that the maximum lifespan (the oldest attainable age), not merely the normal lifespan, increased. Various interventions, such as infection-fighting drugs, can increase a population’s average survival time, but only approaches that slow the body’s rate of aging will increase the maximum lifespan.The rat findings have been replicated many times and extended to creatures ranging from yeast to fruit flies, worms, fish, spiders, mice and hamsters. Until fairly recently, the studies were limited to short-lived creatures genetically distant from humans. But caloric-restriction projects underway in two species more closely related to humans — rhesus and squirrel monkeys — have made scientists optimistic that CR mimetics could help people.calorie: a measure of the energy value of foodThe monkey projects demonstrate that, compared withcontrol animals that eat normally, caloric-restricted monkeys have lower body temperatures and levels of the pancreatic hormone insulin, and they retain more youthful levels of certain hormones that tend to fall with age.The caloric-restricted animals also look better on indicators of risk for age-related diseases. For example, they have lower blood pressure and triglyceride levels (signifying a decreased likelihood of heart disease), and they have more normal blood glucose levels (pointing to a reduced risk for diabetes, which is marked by unusually high blood glucose levels). Further, it has recently been shown that rhesus monkeys kept on caloric-restricted diets for an extended time (nearly 15 years) have less chronic disease. They and the other monkeys must be followed still longer, however, to know whether low-calorie intake can increase both average and maximum life spans in monkeys. Unlike the multitude of elixirs being touted as the latest anti-aging cure, CR mimetics would alter fundamental processes that underlie aging. We aim to develop compounds that fool cells into activating maintenance and repair.How a prototype caloric-restriction mimetic worksThe best-studied candidate for a caloric-restriction mimetic, 2DG (2-deoxy-D-glucose), works by interfering with the way cells process glucose. It has proved toxic at some doses in animals and so cannot be used in humans. But it has demonstrated that chemicals can replicate the effects of caloric restriction; the trick is finding the right one.Cells use the glucose from food to generate ATP (adenosine triphosphate), the molecule that powers many activities in the body. By limiting food intake, caloric restriction minimizes the amount of glucose entering cells and decreases ATP generation.When 2DG is administered to animals that eat normally, glucose reaches cells in abundance but the drug prevents most of it from being processed and thus reduces ATP synthesis. Researchers have proposed several explanations for why interruption of glucose processing and ATP production might retard aging. One possibility relates to the ATP-making machinery’s emission of free radicals, which are thought to contribute to aging and to such age-related diseases as cancer by damaging cells. Reduced operation of the machinery should limit their production and thereby constrain the damage. Another hypothesis suggests that decreased processing of glucose could indicate to cells that food is scarce (even if it isn’t) and induce them to shift into an anti-aging mode that emphasizes preservation of the organism over such ‘luxuries’ as growth and reproduction.Questions 28-32Do the following statements agree with the claims of the writer in Reading Passage 3?In boxes 28-32 on your answer sheet, writeYES if the statement agrees with the claims of the writerNO if the statement contradicts the claims of the writerNOT GIVEN if it is impossible to say what the writer thinks about this28 Studies show drugs available today can delay the process of growing old.29 There is scientific evidence that eating fewer calories may extend human life.30 Not many people are likely to find a caloric-restricted diet attractive.31 Diet-related diseases are common in older people.32 In experiments, rats who ate what they wanted led shorterliver than rats on a low-calorie diet.Questions 33-37Classify the following descriptions as relating toA caloric-restricted monkeysB control monkeysC neither caloric-restricted monkeys nor control monkeysWrite the correct letter, A, B or C, in boxes 33-37 on your answer sheet.33 Monkeys were less likely to become diabetic.34 Monkeys experienced more chronic disease.35 Monkeys have been shown to experience a longer than average life span.36 Monkeys enjoyed a reduced chance of heart disease.37 Monkeys produced greater quantities of insulin.Questions 38-40Complete the flow-chart below.Choose NO MORE THAN TWO WORDS from the passage for each answer.Write your answers in boxes 38-40 on your answer sheet.How a caloric-restriction mimetic worksCR mimeticLess 38..............is processedProduction of ATP is decreasedTheory 1: Theory 2:Cells less damaged by disease because Cells focus on 40..............becausefewer 39..............are emitted food is in short supply剑桥雅思阅读6原文参考译文(test3)PASSAGE 1 参考译文:A The Lumiere Brothers opened their Cinematographe, at 14Boulevard des Capucines in Paris, to 100 paying customers over 100 years ago, on December 8, 1895. Before the eyes of the stunned, thrilled audience, photographs came to life and moved across a flat screen.A 一百多年前,在1895年12月8日,吕米埃兄弟在巴黎嘉布欣大道14号向100名买票人场的观众放映了他们制作的电影。
新航道雅思 剑桥6阅读题目讲解
剑桥雅思6阅读试题重点讲解TEST ONEReading Passage 1 Australia’s Sporting Success平行的顺序:1-7题单独看8 (C段) 9, 10 (D段) 11 (F段) 12 (E段) 13 (F段)颜老师重点点评:1.1-7题都比较好定位2.第6题里的funded对应A段里的underpin和finance3.第3题主要是通过看它和B段后半部分的对应,这里可能会误选C4.第8题要把camera看成前面所说的SWAN的一部分,所以为澳洲独有Reading Passage 2 Delivering the Goods平行的顺序:14-17单独看18(A段) 19(B段) 20(C段) 21(D段) 22(E段)23(从全文来看) 24(E段) 25(G段) 26(I段)颜老师重点点评:1.14-17题都比较好定位2.第22题NG的判断来源是E段3.23-26题要通过篇章中关键词在原文里的定位,如24题component和25题bulk cargo;4.26题定位在I段,这里可以采取排除法,fares没有tariff概括全面Reading Passage 3 Climate Change and the Inuit平行的顺序:27-32单独看33(C段L3) 34 35(C段L5) 36(C段倒数L2) 37(D段L2) 38(D段L4)39(D段L5) 40(D段倒数L2)颜老师重点点评:1.27-32题都比较好定位,干扰项也比较简单2.33-40题也要把握篇章里已经给出的信息的提示3.33题impossible对应原文out of the question4.40题因为后面讲的是expensive, 所以这里应该定位到原文里的$7,000,用importedTEST TWOReading Passage 1 Advantages of Public Transport平行的顺序:1-5 (单独平行,有明显提示)6 7(第1段) 11 8(第2段) 9 (第3段) 10 (第5段) 12 (第6段)13 (第A段)颜老师重点点评:该文1-5平行得非常清楚,6-10题出现得也非常集中,要善于把握; 11-13题原文分隔较远,但是地名定位非常明确;1.第3题干扰项可能为VIII,但是相比IV明确提到incomes的问题则逊色;2.第8题选择NG是老技巧概念(tram network)重现而关系(dangerous)不重现;3.11-13题配对干扰项很弱,答案较唯一,但注意11题里讲Perth拥有minimaltransport是说其不好Reading Passage 2 Greying Population Stays in the Pink平行的顺序:14(第1段) 15 (第2段) 16(第3段) 17 18(第4段) 19(第5段) 20(第6段) 21 22(第7段)23(第8段) 24(第9段) 25(第10段) 26(第11段)颜老师重点点评:该文实在算是大礼!!!平行不需要,定位也很明显,期望你在此文抢分!1.第17题可能会选C,但严格根据原文还是M-medicine更符合Reading Passage 3 Numeration平行的顺序:32 27 (第2段) 33 28 34 (第3段) 35 36 29 37(第4段) 38 30 (第5段) 39 31(第6段) 40 31(第7段)颜老师重点点评:该篇27-31题可以算是第2-7段的概括,而32-40都是细节题;虽然该篇题材有些深奥,但是总体上每题定位都很明确,27-31的干扰项也很弱;1.第27题对应第2段倒数第4行,尤其是题目里的necessary对应原文的paramount (very important之意);2.第28题对应第3段倒数第1-3行,hand signal对应第4行的gestures;3.第29题对应第4段最后,尤其是civil role是witness in court的意译;4.第30题对应第5段全段到最后to arithmetic;5.第31题可以和第39题的解答互相提醒;6.36和40题的NG答案都符合概念重现而关系不重现;TEST THREEReading Passage 1平行的顺序:1-5 (单独平行,有明显提示)6 7 10 (C段) 11(D段) 8(E段) 12(H段) 9 (I段)13 (全文)颜老师重点点评:该文1-5平行得非常清楚,所有题目的定位也非常明确;4.第4题干扰项可能为F段,但是相比E段明确提及cultures则逊色;5.第7题注意原文只是说某人的观点,所以为NG;6.第8题选择NG是考察E段的整体含义,并无biased之义;7.第10题可以和第6题互相促进Reading Passage 2 Motivating Employees under Adverse Conditions平行的顺序:14-18 (单独平行)19(THE CHALLENGE第1段) 20 21 (KEY POINT ONE) 22 25 (KEY POINT TWO) 23(KEY POINT THREE) 24(KEY POINT FIVE) 26 27(KEY POINT SIX)颜老师重点点评:把握小标题!该文关于人力资源管理,术语简单但是关系复杂,一定要把题目里的名词定位准确,而14-18及25-27题里的干扰项作用都很弱;2.第16,17,18题都谈到了reward的问题,FOUR的主题句在第2句(personalize对应选项里的match),FIVE和SIX的都在第1句(contingent对应选项里的link;transparent对应选项里的fair);3.第21题题目里的teamwork和原文里的independent矛盾,故选N;4.第23题属于概念重现但是关系不重现,故选NG;5.第25题的定位在POINT TWO而不是ONE,这里主要抓原文里的internallymotivated和B选项里的external对应;Reading Passage 3 The Search for the Anti-aging Pill平行的顺序:28 29(第1段) 30 31 (第2段) 32 (第3段)34 36 33 35 (第6段) 37 (第5段)38 39 40(第8段)颜老师重点点评:该篇平行上没有任何难度,像做听力一样,所以虽然题材深奥,但也算是题目送出的大礼了,特别是38-40题,定位准确后解决起来则没有任何难度;7.第31题选择NG有通过第30和32题‘两边夹’的意味;8.第35题的答案对应的是第6段倒数第4行的however, 所以选择neither; TEST FOURReading Passage 1 Doctoring Sales平行的顺序:1-7 (单独平行,有明显提示)8(B段) 9 (C段) 10(D段) 11(E段) 12(F段) 13(G段)颜老师重点点评:该文平行的压力几乎没有,希望你珍惜,1-7题备选项都写得概括,有些存在干扰项,可以先试验性地解答8.第1题干扰项可能为ii,但是这里明显是在举例;9.第3题主要是通过该段最后一句得出10.第12题选择NG是考察drug samples的概念重现,关系不重现;Reading Passage 2 Do literate women make better mothers?平行的顺序:14-18 (Summary单独平行) 15(第1段) 17 18(第2段) 14(第3段) 16(第4段)19(第4段) 20(第5段) 21 23(第5,6段) 22 24(第6段) 26(第8段) 27(第9段)颜老师重点点评:该文平行开始有一定难度,但是在看到第5段起一定要能把14-18题限定在前4段,而这里干扰项都不算难;而25-26的平行还是比较明显的;另20-24集中在第6段,一定要能看清楚实验的不同对象,这些不同对象的特征,以及实验前后不同对象的变化;6.第14题对应第3段里的adults;7.第15和18题都可以猜,maternal指母亲方面的;8.第17题的定位可以借鉴题目里给出的attitude to children;9.第19题对应第4段,原文只是提到总数3,00, 所以局部1,000属于NG;10.第23题里的woman是84,虽然进步了但还是比5段里提到的80高,所以选N;11.第24题对应第6段最后一句,这里只有比较,所以表示程度的severely属于NG;malnutrition是mal(不好的,坏的)作前缀Reading Passage 3平行的顺序:27-30 (单独平行) 40 (单独平行)31 (A段) 32 (B段) 33 (C段) 34 (D段)35 (E1段1行) 36(E1段2行) 37 (E2段2行) 38 (E3段2行) 39 (E4段2行)颜老师重点点评:该篇平行上没有任何难度,像做听力一样,F段不需要看,而且题材也不深奥,干扰项也不太难,真算是题目送出的大礼了!!!9.第27-30题没有任何干扰项影响!!10.第31题可能对A段最后一个生词有疑惑,但是还是要判断出B选项最明显;recalcitrant这里和difficult同义;11.第33题C选项对应C段第一句话里的knowledge和help;12.第35题定位时候注意题目里produce对应原文develop;13.第36题定位时候注意题目里detailed对应原文explicit;14.第37题定位时候注意题目前面的through以及后面的useful;15.第38题定位时候注意题目后面的trained对应原文里的training;16.第39题定位时候注意题目里的recognize对应原文distinguish, 分辨;17.第40题选出来不难,这里前半部分crisis management对应A-D段,prevention对应E;G TEST ONE15-21注意可以多次使用选项16. 可能会误选A,但是注意A说的是学生来自不同的国家,而不是学校本身在这些国家有分校17. 对应every second yearReading Passage The Water Crisis平行的顺序:28-34单独平行35(A段第2行) 36(A段倒数第3行) 37(C段第2行) 38(E段第1行)39(F段第2行) 40(G段倒数第2行)颜老师重点点评:该文平行没有任何难度,尤其是摘要方面,十分分散,定位好第35题后即非常流畅,一定要加以利用;同时标题选择干扰项也不算多;12.第28题,A段全文没有明显主题句,主要这里要把握demand;13.第30题, C段主题句是第一句,这选项里some指的就是国家;14.第35题要注意把握全部摘要定位的开始,所以rising dramatically对应原文的upward trend,该题本身定位可以考虑people和increasingly对应原文citizens 和more;15.第36题题干里的global对应原文里的world;16.第37题题干里的recycling对应原文里的recycling;17.第38题定位比较遥远,主要是题干后面的used water对应原文里的used water;18.第39题题干里的environmental对应原文里的environment;19.第40题可能会误写agricultural yield, 但是题干里后面说的是suffered by manycountries, 所以要注意搭配,应该从原文后面找,故写water deficit, 这里主要是题干里的worsen和原文里的add to对应.G TEST TWO5. hotel对应G选项里的hospitality, 这里说的permanent实际上主要是为了和J选项里的casual区分12. 答案为T,因为学生们在半小时之上就可以了,题干里的45分钟属于半小时之上;15. 选项里的prioritize是个很好的词,是priority的动词形式,即:使…优先;这里选项是section B内容的最好概括;25. acknowledge, 承认;对应H段里的plagiarize为剽窃之意Reading Passage PTEROSAURS平行的顺序:28-34单独平行36 37(D段) 39(E段) 35(G段) 40(H段) 38(I段)颜老师重点点评:该文平行没有任何难度,35-40题的定位和解答都非常容易,问题主要在28-34的倒标题选择上,需要把握速读( 尤其是C, F,G段),暂时的放弃和试验性的解答;20.第29题题干的意思是“被确认实际称为ptersaur的该种生物的鉴定”,这里creature和pterosaur之间省略了that/which;D段主要说的就是petersaur的命名过程,所以符合答案;21.第30题的干扰项可能是C段,但是F段更加明显地突出了conflicting theories的意思,比如第1句里的disagreement和中部的the competing argument; C段虽然也有controversy的说法,但是C段其实只说明了1种,即现在的观点,起的是和B段contrast的作用,所以C段不存在conflicting的问题;22.第34题的干扰项也可能是C,但是这里G段拥有更concrete的evidence, 而C段说的还主要是believe的情况;。
【最新推荐】名师解读剑六雅思阅读真题-word范文 (1页)
【最新推荐】名师解读剑六雅思阅读真题-word范文本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==名师解读剑六雅思阅读真题READINGTEST 4PASSAGE 3You should spend about 20 minutes on Questions 27-40, which are based on Reading Passage 3 on the following pages .Persistent bullying is one of the worst experiences a child can face . How can it be prevented ? Peter Smith , Professor of Psychology at the University of Sheffield , directed the Sheffield Anti - Bullying Intervention Project , funded by the Department for Education .Here he reports on his findings .A Bullying can take a variety of forms , from the verbal - being taunted or called hurtful names - to the physical - being kicked or shoved - as well as indirect forms , such as being excluded from social groups . A survey I conducted with Irene Whitney found that in British primary schools up to a quarter of pupils reported experience of bullying , which in about one in ten cases was persistent . There was less bullying in secondary schools , with about one in twenty - five suffering persistent bullying , but these cases may be particularly recalcitrant .B Bullying is clearly unpleasant , and can make the child experiencing it feel unworthy and depressed . In extreme cases it can even lead to suicide , though this is thankfully rare . Victimised pupils are more likely to experience difficulties with interpersonal relationships as adults , while children who persistently bully are more likely to grow up to be physically violent , and convicted of anti - social offences .。
剑桥雅思6第一套阅读原文+详细解析
AUSTRALIA'S SPORTING SUCCESSA They play hard, they play often, and they play to win. Australian sports teams win more than their fair share of titles, demolishing rivals with seeming ease. How do they do it? A big part of the secret is an extensive and expensive network of sporting academies underpinned by science and medicine. At the Australian Institute of Sport (AIS), hundreds of youngsters and pros live and train under the eyes of coaches. Another body, the Australian Sports Commission (ASC), finances programmes of excellence in a total of 96 sports for thousands of sportsmen and women. Both provide intensive coaching, training facilities and nutritional advice.B Inside the academies, science takes centre stage. The AIS employs more than 100 sports scientists and doctors, and collaborates with scores of others in universities and research centres. AIS scientists work across a number of sports, applying skills learned in one - such as building muscle strength in golfers - to others, such as swimming and squash. They are backed up by technicians who design instruments to collect data from athletes. They all focus on one aim: winning. ‘We can't waste our time looking at ethereal scientific questions that don't help the coach work with an athlete and improve performance,' says Peter Fricker, chief of science at AIS.C A lot of their work comes down to measurement - everything from the exact angle of a swimmer’s dive to the second-by-second power output of a cyclist. This data is used to wring improvements out of athletes. The focus is on individuals, tweaking performances to squeeze an extra hundredth of a second here, an extra millimetre there. No gain is too slight to bother with. It’s the tiny, gradual improvements that add up to world-beating results. To demonstrate how the system works, Bruce Mason at AIS shows off the prototype of a 3D analysis tool for studying swimmers. A wire-frame model of a champion swimmer slices through the water, her arms moving in slow motion. Looking side-on, Mason measures the distance between strokes. From above, he analyses how her spine swivels. When fully developed, this system will enable him to build a biomechanical pro coaches to use to help budding swimmers. Mason's contribution to sport also includes the development of the SW AN (SWimming ANalysis)system now used in Australian national competitions. It collects images from digital cameras running at 50 frames a second and breaks down each part of a swimmer's performance into factors that can be analysed individually - stroke length, stroke frequency, average duration of each stroke, velocity, start, lap and finish times, and so on. At the end of each race, SW AN spits out data on each swimmerD ‘Take a look,' says Mason, pulling out a sheet of data. He points out the data on the swimmers in second and third place, which shows that the one who finished third actually swam faster. So why did he finish 35 hundredths of a second down? ‘His turn times were 44 hundredths of a second behind the other guy,' says Mason. ‘I f he can improve on his turns, he can do much better’ This is the kind of accuracy that AIS scientists' research is bringing to a range of sports.With the Cooperative Research Centre for Micro Technology in Melbourne, they are developing unobtrusive sensors that will be embedded in an athlete's clothes or running shoes to monitor heart rate, sweating, heat production or any other factor that might have an impact on an athlete's ability to run. There's more to it than simply measuring performance. Fricker gives the example of athletes who may be down with coughs and colds 11 or 12 times a year. After years of experimentation, AlS and the University of Newcastle in New South Wales developed a test that measures how much of the immune-system protein immunoglobulin A is present in athletes' saliva. If IgA levels suddenly fall below a certain level, training is eased or dropped altogether. Soon, IgAlevels start rising again, and the danger passes. Since the tests were introduced, AIS athletes in all sports have been remarkably successful at staying healthy.E Using data is a complex business. Well before a championship, sports scientists and coaches start to prepare the athlete by developing a ‘competition model', based on what they expect will be the winnin g times. ‘You design the model to make that time,' says Mason. ‘A start of this much, each free-swimming period has to be this fast, with a certain stroke frequency and stroke length, with turns done in these times.' All the training is then geared towards making the athlete hit those targets, both overall and for each segment of the race. Techniques like these have transformed Australia into arguably the world's most successful sporting nation.F Of course, there's nothing to stop other countries copying-and many have tried. Some years ago, the AIS unveiled coolant-lined jackets for endurance athletes. At the Atlanta Olympic Games in 1996, these sliced as much as two per cent off cyclists' and rowers' times. Now everyone uses them. The same has happened to the ‘altitude tent', developed by AIS to replicate the effect of altitude training at sea level. But Australia's success story is about more than easily copied technological fixes, and up to now no nation has replicated its all-encompassing system.Questions 1-7Reading Passage 1 has six paragraphs, A-F.Which paragraph contains the following information?Write the correct letter, A-F, in boxes 1-7 on your answer sheet.NB You may use any letter more than once.1 a reference to the exchange of expertise between different sports2 an explanation of how visual imaging is employed in investigations3 a reason for narrowing the scope of research activity4 how some AIS ideas have been reproduced5 how obstacles to optimum achievement can be investigated6 an overview of the funded support of athletes7 how performance requirements are calculated before an eventQuestions 8-11Classify the following techniques according to whether the writer states theyA are currently exclusively used by AustraliansB will be used in the future by AustraliansC are currently used by both Australians and their rivalsWrite the correct letter, A, B or C, in boxes 8-11 on your answer sheet.8 cameras9 sensors10 protein tests11 altitude tentsQuestions 12 and 13Answer the questions below.Choose NO MORE THAN THREE WORDS AND/OR A NUMBER from the passage for each answer.Write your answers in boxes 12 and 13 on your answer sheet.12 What is produced to help an athlete plan their performance in an event?13 By how much did some cyclists' performance improve at the 1996 Olympic Games?篇章结构体裁说明文主题澳大利亚的体育成就结构A段:澳大利亚体育成绩斐然 B段:科技是第一生产力C段:精确测量和数据分析 D段:精确测量和数据分析的实例E段:数据的实际应用 F段:不可复制的成功必背词汇A段fair adj.合理的pro n.职业运动员demolish v.击败;破坏,毁坏 under the eye of 在……的注意下rival n.竞争者,对手 body n.团体,机构seeming adj.表面上的(通常事实并非如此) finance v.给……提供经费ease n.不费力,轻松 excellence n.优秀,卓越extensive adj.广泛的,涉及面广的 intensive adj.强化的underpin v.以……为稳固基础 nutritional adj.营养的B段centre stage 中心地位 squash n.壁球collaborate v.合作 instrument n.仪器,器械golfer n.打高尔夫球的人 ethereal adj.飘渺的,引申为不切实际的C段come down to(sth.)可归结为 wire-frame adj.线框的second-by-second 每秒的 slice v.划开;切开output n.输出 slow motion 慢动作wring…out of原义为扭,榨取,此处引申为从……中(经过努力)获得 side-on 从侧面stroke n.划动,划水tweak v.扭,用力拉 spine n.脊柱world-beating adj.举世瞩目的 swivel v.旋转prototype n.原型 biomechanical adj.生物力(学)的profile n.原义为轮廓、外形,此处意为模型 velocity n.速度,速率lap n.一圈budding adj.发展中的 spit out 原义是吐出,此处引申为显示出、分析出frame n.帧,画面D段turn time 转身时间 immunoglobulin n.免疫球蛋白unobtrusive adj.不显眼的,不醒目的 present adj.存在的sensor n.传感器 saliva n.唾液embed v.使插入;使嵌入 ease v.减轻,减弱sweat v.出汗,发汗 remarkably adv.显著地,引人注目地;非常地experimentation n.实验,试验immune-system 免疫系统的E段complex adj.复杂的 transform v.转换,转变,改变championship n.冠军赛 arguably adv.可论证地(可辩论地),有理由说地gear v.调整,(使)适合segment n.部分F段unveil v.展示(新产品);揭开 altitude tent 高原帐篷coolant-lined 流线型散热 replicate v.复制endurance n.耐力;忍耐力 encompass v.包含或包括某事物slice v.减少,降低难句解析1. A lot of their work comes down to measurement—everything from the exact angle of a swimmer's dive to the second-by-second power output of a cyclist.参考译文:许多工作都涉及具体测量,测量内容包括从游泳运动员潜水的精确角度到自行车运动员每秒功率输出的所有数据。
剑桥雅思6阅读解析
READING PASSAGE 1stun [ ] vt. 使晕倒, 使惊吓 thrill [] v. 发抖 routine [ ]n. 例行公事, 常规 leap [ ]n. 跳跃, 飞跃 imagination [ ]n.想象,想象力initial[] 最初的文章结构 本节考查词汇image[ ]n.图像,影像unique[ ]adj.唯一的, 独特的hypnotic[ ]adj.催眠的dynamic[ ]adj.有活力的,动态的genius[ ]n.天才panic[ ]n.惊慌mere[ ]adj.仅仅embrace[ ]vt.拥抱whim[ ]n.突发奇想,心血来潮objective[ ]adj.客观的capture[ ]捕捉realism[]n.现实主义,真实感overwhelming[ ]adj.压倒性的,无法抗拒的fiction[ ]n.小说,虚构的故事dominate[ ]v.支配,主导imagery[ ]n.影像intimate[ ]adj.亲密的,密切的massive[ ]adj.巨大的,大规模的encyclopaedic[ ]adj.百科全书式的preceding[ ]adj.之前的consequence[ ]n.结果presence[ ]n.出席, 到场, 存在inevitably[i nevit bli]adv.不可避免magnify[ ]vt.夸大,放大enduring[ ]adj.持久的legacy [ ]n. 遗赠(物)lease [ ]n. 租借novelty[]n.新颖, 新奇, 新鲜, 新奇的事物worn off 消失 fade away逐渐凋谢 gimmick [ ]n. 小发明,小玩意 fairground[] n.集市,赶集documentary [ ] adj. 文件的,记录的 narrative [ ] n. 叙述medium [] n.媒体, 方法, 媒介conceived [ ]adj. 假想的 reel []n.卷dominant[]占优势的, 支配的convinced [ ]adj. 确信的 astonishing []adj. 令人惊讶的Questions 1-5『题型』MATCHING『解析』绝对乱序题型,建议先读完所有选项并确定关键字。
剑桥雅思6阅读解析-Test2
主题句解析1.第四段首句(段落首句中的名词复数)Clearly, certain diseases are beating a retreat in the face of medical advances.解析:如果段落首句中出现了复数名词,且该名词在下文很容易一一展开形成列举逻辑,则可确定该句为主题句。
就本段而言,certain diseases(某些疾病)明显是可以一一展开来写的,因此本段的主题就是certain diseases。
2. 第六段首句(段落首句中的表语从句)One interesting correlation Manton uncovered is that better-educated people are likely tolive longer.解析:其实表语从句完全可以看做宾语从句的另一种表达,甚至连引导词都相同(that),如果能够理解这一点,也就不难判断段落首句中的表语从句才是主要阅读内容。
就本段而言,首句完全可以改写成:Manton uncovered that better-educated people are likely to live longer is one interesting correlation.因此本段的主题核心为better-educated people are likely to live longer。
参考译文老年人的年轻化老年人越来越健康、幸福和独立,美国科学家如是说。
一项为期14年的研究在本月末发表的结论中说,受老年病影响的老年人越来越少,受影响的时间也越来越迟。
在过去的十四年中,国家长期健康调查局收集了超过20000名年龄在65周岁以上的老年人的健康和生活方式方面的数据。
研究人员正在分析1994年收集到的数据,他们说,该年龄段人群经常患有的关节炎、高血压和血管病每年的发病率都在降低。
数据清晰表明,上述疾病发病率下降的速度也在加快。
雅思阅读og6试题
雅思阅读og6试题雅思阅读考试是雅思考试的其中一个模块,考察考生的阅读理解能力。
以下是一道OG6试题及相关参考内容。
题目:维多利亚时代的花草园艺参考内容:维多利亚时代(1837-1901年)是英国历史上的一个重要时期,也是花草园艺得以繁荣发展的时期。
维多利亚时代的花草园艺有其独特的风格和特点。
首先,维多利亚时代的花草园艺受到了当时社会潮流和价值观的影响。
随着工业革命的进行,人们对自然界的热爱和向往也不断增加。
花草园艺成为了人们逃离城市繁忙生活的一种方式。
人们努力创造舒适的花园环境,以享受大自然的美好。
其次,维多利亚时代的花草园艺以庭院花园为主。
庭院花园通常是私人的,用于供居住者休闲、娱乐和享受美好时光的场所。
这些花园通常面积不大,但设计精致,种植了许多美丽的花卉,如玫瑰、牵牛花和勿忘我等。
花园中经常有小径、喷泉和座椅等设置,以供人们散步和休息。
再次,维多利亚时代的花草园艺注重植物的合理布局和多样性。
人们追求花草园艺的目的不仅仅是为了美化环境,也是为了研究植物,探索植物的形态和生态特征。
因此,在庭院花园中通常会种植各种不同的花卉,包括不同颜色、形状和花期的花卉。
通过合理的布局和植物的选择,人们可以创造出丰富多彩的花卉组合,使花园更具观赏价值。
此外,人们还会种植各种香草植物和蔬菜植物,以满足生活的需要。
最后,维多利亚时代的花草园艺对花卉的培育和照料非常注重。
人们经常使用肥料、水和杀虫剂等来保证花卉的生长和健康。
同时,花草园艺成为了维多利亚时代社交生活的一部分。
人们会邀请亲朋好友参观自己的花园,并在花园中举办聚会和盛宴。
综上所述,维多利亚时代的花草园艺是一种以庭院花园为主的园艺形式,注重花卉的多样性和合理布局,同时注重植物的培育和照料。
这一时期的花草园艺除了美化环境,也成为了人们逃离喧嚣都市、享受自然美的方式之一。
Unit.6 参考答案及解析
培优专项训练——参考答案及解析Unit 6主题阅读I. 【主旨大意】本篇是一篇说明文,介绍一款新车从创意构思到最后定型的过程。
1.B 通读全文可知,设计师讨论新车和他们好的主意。
2.A 通过上文,设计师讨论研究,然后坐在电脑前,画出许多草图。
3.C本文介绍的是新车的研发。
4.A 考察疑问词。
通过在电脑上改变车的尺寸、形状、颜色来看新车看起来是什么样的。
5.D cover覆盖painted上漆locked上锁built建造。
6.D 他们可以试试里面是不是有足够大的空间。
room 意思是“空间,地方”。
7.C.他们可以试试是不是能够接触到每个东西。
8.B 应为15,000车的零件被检测。
9.A 当一切零件被检测是安全时,工厂里才制造。
10.D 再次通过电脑检测车的所有零部件以确保它们已准备好。
II.1—5 CABCB综合能力提升(六)I. 1—5 CDCAB 6—10 DADCB11—15 AA ABDII.【主旨大意】本文主要是对伞的介绍。
比如:过去和现在伞在形式与外观的差别以及在不同国家所代表的意义。
本文还说明了英国是欧洲第一个用伞来挡雨的国家,强调了伞在日常生活中的重要性。
1. A 日常生活中,伞的作用是挡雨和太阳。
句意:伞是用来为人们遮挡风雨和阳光的。
2. D 本句句意:大部分的伞可以折叠,所以我们很容易携带,easy意为“容易的”。
3. C 根据“it was a symbol of importance”可知,在过去,伞是作为重要性的一种标志与现在伞是一种普通的物品作比较,common意为“普通的”。
句意:然而,在过去伞不像现在这么普遍。
4. A in this way意为“以这种方式”。
句意:一些非洲国家仍然以这种方式使用伞。
5. B 根据文章含义,这里是在说伞的使用。
Use意为“使用”。
句意:世界上不同地区的人在不同时期开始使用伞。
6. B 结合本段,伞是从中国传到印度和埃及的,travel意为“传送”。
剑桥雅思6阅读文章解析
剑桥雅思6阅读文章解析智课网IELTS备考资料剑桥雅思6阅读文章解析摘要:如果你在看剑桥雅思6阅读时,碰到很多问题,千万不要置之不理,应该及时解决掉这些问题。
下面小马小编带来剑桥雅思6阅读文章解析,各位烤鸭可以好好看看。
很多烤鸭在看剑桥雅思6阅读文章时,有很多问题,一时不知道该怎么办,下面小马小编带来剑桥雅思6阅读文章解析,希望能帮助各位烤鸭更好的理解剑桥雅思6。
一起来看看吧。
点击下载剑桥雅思1-9阅读话题大全具体文章分析Test one/Passage oneAustralia ’s Sporting Success通过标题得知,本文的Theme (主题)是澳大利亚的体育,Main Idea 是讲澳大利亚的体育成功的原因。
第一段起:引出话题,乃引子Introduce the topic :第一,二句话陈述事实,澳大利亚体育近年来取得的非凡成绩。
设问句: How do they do it?引导出 Main Idea : A big part of secret is an extensive and expensive network of sporting academies underpinned by science and medicine.尾句重申主要观点( Restatement of main ideas ) : 从三方面讲了体育科研所对运动员的帮助。
B 段 Sub-topic: athletic experts and their work开始介绍体育科研所,凡是介绍类文章皆有其逻辑顺序(空间,时间,发展,繁简等等)。
从 B 段第一,二句看知,后面各段落是从笼统(简)到具体(繁)的顺序介绍的。
承:承接上段讲的体育运动机构,连系下段的测量工作B 段介绍了研究所的人员构成以及职责,看前三句。
转:转入正题,最重要的部分。
C 段subtopic: measurement就具体了,讲了研究人员的工作方法 ( 运动表现的分析 )首句: A lot of their work comes down to measurementeverything from the exact angle of a swimmer’s dive ( 分析游泳运动员的入水角度 )to the second-by-second power output of a cyclist (自行车运动员每一秒的力量输出)后面是细节,可省去不看。
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The writer’s main idea is:
A. Puffery is part of advertising and is usually not harmful. B. Puffery is a recent concern C. Puffery doesn’t occur very frequently. D. Puffery is an American problem
对我而言,过去平淡无奇;而未来,却是绚烂缤纷。
Good to the last drop.
滴滴香浓,意犹未尽。(麦斯威尔咖啡)
A diamond lasts forever
钻石恒久远,一颗永流传
Obey your thirst
服从你的可望
Mosquito Bye Bye Bye
蚊子杀杀杀
Time is what you make of it
objective: • based on facts • subjective: • based on opinions & feelings
•
The words: O or S
• statement
claim
boast
data
belief
• assertion
Puffery in Advertisement
天长地久
A Kodak Moment
就在柯达一刻
让我们做的更好
科技以人为本
Feel the new space
感受新境界
Just do it只Fra bibliotek去做Start ahead
成功之路,从头开始
The relentless pursuit of perfection
不懈追求完美
Come to where the flavor is— Marlboro country.
光临风韵之境——万宝路世界
Intelligence everywhere
智慧演绎,无处不在
The choice of a new generation
新一代的选择
Take time to indulge
尽情享受吧!
• Homework: • Write a short passage of ad’ effects on buying.
TRUE/ FALSE/ NOT GIVEN(NG)
___ Some people argue against puffery because buyers might believe everything in advertising. T ___ A court case is a way of determining whether advertising is deceptive or not. T
Pay attention to the “words in bold”
•
p 47, part 9.
Words practice on p45-46
Enjoy the classical ads.
To me, the past black and white, but the future is always color.
Matching Headings to Paragraphs
History of Puffery Para C Checks on Deceptive Advertising Para E Examples of Companies Guilty of Deceptive Advertising Reasons for Monitoring of Puffery in Advertising Para B Summary of Role of Puffery in Advertising Para F Definition of Puffery Para A Puffery that is Acceptable Para D
___ Puffery dates from the days of television commercials F
___ Caveat emptor means that the seller has a responsibility for any problems with the item sold.
Advertising
Unit 6
• public service advertising • 公益广告
• creative/ original advertising • 创意广告
•
puffery:
a flattering commendation, esp. for promotional purpose (鼓吹)
F
___ “The world’s best coffee” is an example of puffery.
T
___ “ The world’s safest chainsaw” is an example of puffery. F
___ People should carefully check prices before they buy goods. NG
Do they use puffery?
the ads: objective or subjective
a. This coffee is the best—your friends will love you. b. This cat food will make your cat purr with delight. c. This all-wheel drive car will let you get 10kms for every litre of fuel. d. We design the best house in the world. e. Sign up this credit card now, and get a 10% discount on bank fees. f. Bubbles! Kids’ favourite soft drink…