经销商调研问卷

经销商访问提纲1.商店名称：____________________________ 地点：________________商店性质：□单一品牌的专卖店□多种品牌的综合电器店每月销量：约________台2.您目前店里销售的冰箱品牌有哪几个？这几个品牌的销售情况分别怎么样，大致的月销量分别是多少？（销售情况如有二/三门和多门之分的，分别记录）总共有_____________ 个品牌在本店销售a)一线品牌（略）b)二线品牌品牌1：_____________ 销售情况：____________________________________________ 品牌2：_____________ 销售情况：____________________________________________ 品牌3：_____________ 销售情况：____________________________________________ 品牌4：_____________ 销售情况：____________________________________________ 品牌5：_____________ 销售情况：____________________________________________ 其他品牌名称__________________________________________________________________ 3.最受消费者欢迎的冰箱是怎么样的？（外观、容量、样式、价位等方面）_______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ 4.哪个形态的冰箱最受欢迎？是消费者主动选择的，还是销售人员推荐的？消费者如何评价各个形态的冰箱的？购买各个形态的消费者有什么特点？（年龄段，家庭结构，关注功能等）_______________________________________________________________________________ _______________________________________________________________________________ 二门：_________________________________________________________________________ 三门：_________________________________________________________________________ 对开门：________________________________________________________________________ 法式对开门：____________________________________________________________________ 四门：_________________________________________________________________________ 5.各个形态最畅销的冰箱型号，样式，售价多少，消费者对其评价？（说明销售前5位型号的情况）（拍照）两门________________________，样式___________，售价___________，评价___________________________________________________________________________ _______________________________________________________________________________ 三门________________________，样式___________，售价___________，评价___________________________________________________________________________ _______________________________________________________________________________对开门________________________，样式___________，售价___________，评价__________________________________________________________________________________________________________________________________________________________四门________________________，样式___________，售价___________，评价__________________________________________________________________________________________________________________________________________________________法式对开门________________________，样式___________，售价___________，评价__________________________________________________________________________________________________________________________________________________________6.一般来说，消费者购买冰箱的主要原因是什么？（搬新房子、旧冰箱换代、结婚用等等）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________7.消费者购买过程。

消费者购买的时候会有明确的目标，还是随意浏览？销售员在其中的作用是否重要？销售员根据什么来决定推荐的款式？销售员通常是如何介绍产品的？____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________8.消费者考虑的因素□价格□外观□省电□容量大小合适□品牌/质量□功能先进□噪音低□售后服务好□促销时的优惠/礼品□其他，请说明___________________________________a)外观：消费者是否会考虑冰箱的外观？会看重外观的哪些地方？更喜欢哪种风格的外观？有没有哪种风格是比较多人不喜欢的？______________________________________________________________________________________________________________________________________________________________b)内饰：消费者是否会考虑冰箱的内饰？主要看哪些方面？有哪些顾虑？______________________________________________________________________________________________________________________________________________________________c)功能：消费者会关注哪些功能？有哪些功能他们不太在乎？有哪些他们想要但是还没有的功能？______________________________________________________________________________________________________________________________________________________________d)品牌：消费者比较喜欢哪些品牌？他们的消息渠道？（若有代销万宝）消费者对万宝的评价______________________________________________________________________________________________________________________________________________________________ e)其他因素_______________________________________________________________________________ _______________________________________________________________________________。