商务英语基础上册 unit two..
Unit 2 商务英语
Detail study of the text
8. They are crackpots, dreamers, unemployables. Crackpot: a. 想入非非的, 不切实的n. 疯子, 怪人, 狂想家 Only a crackpot would undertake the task.
1
2 3 4 5 6 7 8
墨西哥
美国 美国 法国 美国 印度 西班牙 巴西
740亿
560亿 500亿 410亿 395亿 311亿 310亿 300亿
9
10
印度
美国
270亿
265亿
信实工业集团
沃尔玛
Detail study of the text(p1)
1. Entrepreneur: a person who starts or organizes a commercial enterprise, esp one involving financial risks An archetype of the successful entrepreneur. entrepreneurial: adj. entrepreneurial skills
How to make a million
• • • • 1.start off rich 2.do badly at school 3.lose a parent 4.be beautiful
Pre-reading questions
What traits does most entrepreneurs have in common? Or what makes a successful entrepreneur?
Detail study of the text
商务英语基础上册Unit two教案知识讲解
商务英语基础上册U n i t t w o教案【Title of Lesson】Unit 2 Making an Appointment【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of making an appointment..2. To let the students know some words and phrases about making an appointment.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about making an appointment.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make an appointment.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about making an appointment.2. Some sentences about making an appointment.【Teaching Difficulties】How to enable students to know the correct way to make an appointment.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1.Through a picture to lead in new lesson. Such as:(头脑风暴练习)T(Teacher): Let’s look at this picture, try to imagine what they are doing. You can give as many answers as possible.T: This is a picture about having an appointment. As we know, it’s a necessary step to make an appointment when you want to do business with others. How can we make an appointment in a proper way? That is what we will learn in this unit. 2. Explaining in details the importance of making an appointment and the way tomake an appointment.Aim: By questions and a picture to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about making an appointment. Now let’s listen carefully how they make an appointment in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make an appointment. Next we will do pairworks according to the following situations:A. PPT shows a situation and some useful knowledge:Situation: 史密斯先生的秘书打电话给Henry Liu,确定一下今天下午和史密斯先生的约会。
世纪商务英语听说教程基础篇1第七版答案unit2
世纪商务英语听说教程基础篇1第七版答案unit2听力部分一、听录音，选出你所听到的选项。
（5分）（）1、A. traffic B. train C. tell（）2、A. taxi B. film C. ship（）3、A. street B. sled C. straight（）4、A. stop B. go C. wait（）5、A. next weekend B. today C. tomorrow二、听录音，选择恰当的答语。
（10分）（）1、A. You can take the No.15 busB. You can see the No.15 bus.C. Go straight and you can see the cinema.（）2、A. It’s the post officeB. It’s next to the post office.C. It’s next to the supermarket.（）3、A. No, it isn’t.B. No, there isn’t.C. Yes, there isn’t.（）4、A. You’re right.B. You’re welcome.C. see you.三、听录音，判断下列句子与你所听内容是（T）否（F）一致。
（10分）（）1、There is a new bookstore in my city.（）2、I’m going to the library on fo ot tomorrow.（）3、Turn right at the zoo.（）4、Mike is going to play basketball after school.（）5、Tina is going to Beijing with her mother.四、听对话并填空。
（10分）1、The __________ __________ is on your right.2、__________ do you get there? __________ __________.3、Turn right at the __________. Then you can see the__________.4、The nature park is __________ __________ my school.5、Jack is going to Hainan by __________.笔试部分一、语法选择（共15小题；每小题1分，满分15分）阅读下面短文，按照句子结构的语法性和上下文连贯的要求，从1~15各题所给的A、B、C和D项中选出最佳选项，并在答题卡上将该项涂黑。
新编剑桥商务英语(初级)unit two.2A
New Words & Expressions
• • • • • • • • trade fair 交易会，展销会 the sales team 销售团队 the strategy meeting 战略会议 present vt. 介绍，引见；出席 potential client 潜在客户 quality inspector 质检人员 job applicant 求职者 confirm a meeting 确认会议
Listen and fill in the blankets:
／ ／
／
• • • • • • • • • •
Marthina Monday. 18 Thursday. 21 am visit new plant ／ pm_____________________ am ____________________ pm ____________________ Tuesday. 19 Meet sales team am ____________________ Friday. 22 pm ____________________ am ____________________ Meet sales team ／ pm ____________________ Wednesday. 20 am ____________________ Go to strategy meeting—10 am pm ____________________ Meet Dave –12:30
Monday ,18
• • • • • • • • • •
Interview job applicant 8 am _____________________________ 9 am _____________________________ Show quality inspectors around 10 am ____________________________ 11 am ____________________________ Have lunch with mark 12 am ____________________________ 1 pm _____________________________ Have a meeting with sales team 2 pm _____________________________ 3 pm _____________________________ Meet the director 4 pm _____________________________ 5 pm _____________________________
新编剑桥商务英语(初级)unit-two
Reading comprehension
• Words and phrases in the text：
• period of transition 过渡期 • In one’s usual career field 在习惯的岗位 • permanent job 永久性工作 • be interested in 对…感兴趣 • temporary employment agency 临时就
• Area of work P1 and 3
•
career field
• Time off to look after your baby (P2) • Maternity leave • People who check that you are working
correctly (P4) • supervisors
Words and phrases in the text：
• ask for a pay rise 要求涨工资 • meet one’s target 完成指标，完成定额 • sack vt. 解雇 • administration work 行政管理工作 • Brazil 巴西 • Lisbon 里斯本（葡萄牙首都） • Belem 贝伦 （巴西东北部港口城市） • Fortaleza 福塔雷萨 （巴西东北部港口城
(1) Enjoy routine changes from day to day (2) Finding answers to what career field you are
interested in (3) Have opportunities to get lots of work experience
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
商务英语实训教程上册上册 unit 2 Company Employees教师参考
9. initiative [i'niʃətiv] 例句1：It's up to this country to take the initiative in banning nuclear weapons. 这个国家应该主动提出禁止核武器。 例句2：It is hoped that the government‘s initiative will bring the strike to an end. 希望政府采取的主动措施可以结束罢工。
Phrases
1. slack of 例句1：After intense work in the summer, we are slacking off now. 夏季紧张的工作过後，我们现在放松了。 例句2：It's natural to slack off towards the end of a hard day's work. 一天紧张工作快结束的时候有些放松是自然的。
商务英语实训教程上册上册 unit 2 Company Employees教师参考
教师用书
Unit（2） Company Employees
Pre-reading questions
What kind of quality do you think is the most important quality for an employee ?
公司员工
能干的人：这种素质指的是积极主动完成工作的能力。 在Bob为他的书《1001种让你在职场中发挥主动性的方法》 （纽约工人出版社，1999年）进行的一项互联网调查中发现， 积极主动被列为员工在职场中能够获得成功的第一原因（这 也是你和你的有潜力的雇员都应该感兴趣的品质）。
公司员工
商务英语与写作Unit 2 Establishing business relations
•
• 7.Advertisements 广告
How to write to the company you wish to contact for the first time? 1.Begin your letter by telling the recipient how his name is known to you. you. 2.Provide necessary information about yourself: yourself: agent, exporter, importer, or manufacturer, and your standings. standings. 3.State your wish. wish. If you receive a letter in which the sender expresses the intention to do business with you what should you do?
• 1.Overseas Chamber of Commerce 海外商会 • 2.The Economic and Commercial Counselor’s Counselor’ • • •
Office of the Embassy of People’s Republic of People’ China in Foreign Countries 中国驻外商务处 3.Your branch offices abroad 4.Trade Directory 贸易行的行名录 5.Publication出版物 5.Publication出版物 e.g. Public Commerce Information Service, published by the Ministry of Commerce, P. R. China商务部出版的公共商务信息导 China商务部出版的公共商务信息导 报 6.Business Houses of the same trade 同业商行 8.Recommendation by a business friend or a client 9.Internet: ; ;
商务英语初级Unit2课件
Golden Tips of Global Leaders & CEOsI’ve always found success by having happiness in my life, and this applies as much to your personal life as it does to your professional life. If you go to work everyday and you’re not enjoying it, then you’d better find another career. I feel tremendously fortunate because for many years—I’ve found happiness in both.——Don Carty, American Airline (about happiness)Unit 2 Letters, faxes and memos2.1 Communicating in writingAThe different forms of correspondence shown areFax ; airmail（航空）; first class post（优先投递）; handwritten lettertyped letter ; internal memo ; postcard（明信片）; (on the computer screen) B:Post-It TM note（便签）; magazinedo preparation : make preparationThe size of each class will be limited to 12 participants. 每个班仅限12人。
请尽量在10分钟之把话说完。
Try to limit your talk to ten minutes.start up 创办，开始从事; 误会misunderstanding ; what if 如果…将会怎么样？如果这是真的又怎么样？What if it’s true? ; how about…? （你认为）…怎么样？How about putting off the meeting? 延期开会，怎么样？ELS : English Language School ; 口试oral test ; relative merits 相对的优点…let’s say Wednesday? …咱们假定星期三怎么样？say: 假定，比如说我们假定他在撒谎。
新编剑桥商务英语unit_2ppt课件ppt课件
A: A project manager. 4. Q: what / responsible?W_h_a_t__ar_e__y_o_u_r_e_s_p_o_n_s_ib_l_e_f_o_r_?________
A: Growing and maintaining customer relationships. 5. Q: where / based? _W__h_e_r_e__ar_e__y_o_u_b_a_s_e_d_?_________________
.
13
Speaking: Asking questions about jobs
0. Q: why / like/ the company? Why do you like the company?
A: It’s like a family.
How long have you been
1. Q: long / working / the company?w_o_r_k_in_g__f_o_r_t_h_e__co_m__p_a_n_y_?___
4. 带薪休假的福利，包括带薪公假和带薪休假(Paid Holidays and Paid Vacations)。、
其他的福利，例如交通补贴(Local Conveyance Allowance)、住房补贴 (Housing Allowance)、伙食补贴(Meal Allowance)、旅游津贴(Holiday Bonus)。
A: Two years. 2. Q: when / join? _W__h_e_n_d_i_d__yo_u__j_o_in__(t_h_e__c_o_m_p_a_n_y_)?__________
A: In 1978. 3. Q: was / first job? _W__h_a_t_w_a_s_y_o_u_r__f_ir_s_t_j_o_b_?_______________
商务英语阅读第一册上 Unit 2
Pre-reading Expressions
Expressions that are likely to be used to talk about what one can do handle psychological problems:
have a sense of control over events. engage in activities that shift your attention away from yourself. Accept your vulnerability and convince yourself that you can survive and grow despite your loss. Make a schedule for yourself for the day so that you can structure your activities toward some productive end. Moderate your competitive feelings so that you’re not constantly going forth to do battle with work, play, or other people. Understand reality and deal with it constructively. Adapt to reasonable demands for change.
If one has good emotional health, he is more likely to maintain both the level of physical health and emotional health he needs.
国际商务英语模拟实训教程Unit2 Sales Promotion
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
现具函自我介绍，本公司是中国一家主要出口商， 经营各类运动服。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
奥迪贸易公司推荐你公方是加拿大主要儿童 玩具进口公司之一。
Model Practice Business Tips Emergency & Precaution Pattern & Useful Sentences
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
Exercises
BACK
国《际国商际务商 英务语英模语拟模 实拟训实训》
Unit Two Sales Promotion
PATTERNS & USEFUL SENTENCES
介绍公司
1．We are one of the leading exporters of first class china wears and are enjoying an excellent reputation through twenty years’ business experience.
商务英语综合教程(上册)Unit 2
Notes
3. macroeconomic policy 宏观经济政策 Economic policy instruments refer to macroeconomic
New Words
escalate robust bounce momentum fragility sovereign volatile
vi. 逐步增强；逐步升高 adj. 强健的；健康的；粗野的；粗鲁的 n. 跳；弹力；活力 n. 势头；动量；动力；冲力 n. 脆弱；易碎性；虚弱 adj. 有主权的； adj. 不稳定的；爆炸性的；反覆无常的
Risk includes the chance that a security increases or decreases in value unexpectedly. However, most people are concerned with the chance of an unexpected decline which is known as downside risk.
Notes
1. eurozone 欧元区 The eurozone, officially called the euro area, is an
economic and monetary union (EMU) of 17 European Union (EU) member states that have adopted the euro (€) as their common currency and sole legal tender. The eurozone currently consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta, the etherlands, Portugal, Slovakia, Slovenia, and Spain. Most other EU states are obliged to join once they meet the criteria to do so. No state has left and there are no provisions to do so or to be expelled. 2. downside risks负面风险
商务英语综合教程学生用书第一册 Unit Two Becoming Persuasive
•relay •present • moan • distribute • convince
• alert • disengage • harass • secure
relay vt. /n. 接替, 传递;接力赛,替班人
• Vt.: pass along • n.: the act of passing something along
Learning Points
Part I: Part II: Part III: Part IV:
Lead-in Text A
Text B Exercise
and quiz
Lead-in How persuasive are you?
You are trying to convince a prospective client to do business with you. After several contacts with the person, what technique will be the most persuasive?
Trans: Falling interest rates present the firm with a new problem. 利息一下降给公司带来了一个新的问题。
Syn. ：show, demo, exhibit, demonstrate
moan vt./n. 抱怨；发牢骚
• Vt: indicate pain, discomfort, or displeasure • Syn. ： groan • He moaned about his misfortunes to anyone
商务英语Unit Two
会议结束时作总结或宣布散会 Let me take a minute to sum up the main points of this discussion. If nobody wants to add anything, we can draw the meeting to a close.
A traditional oil company has decided to reorganise as a shamrock organisation in order to cut cost. Work in small groups and discuss these points. 1. which of these jobs should you keep in the core?
Additional listening--Globalization Trend
Strategic planning, training, cleaning, sales, catering, administration, travel bookings
Word families
Task: build word families for each of these words. employ, special, represent, organize, manage
Account, computer programmer, geologist, personnel manager, chief executive officer, lawyer, secretary, company doctor
2. Is it better to use self-employed workers or a flexible labour force to do the non-core jobs? Why? 3. Which of these functions should you keep in the core?
商务英语口语实训上册)Unit02 Business Reception
商务接待
Part One Warm-up
(1)As the secretary of the general manager, you are going to receive a VIP from USA. How will you make a schedule?
Key Word(s)：have got to
We have got to rush to the airport. 我们必须 赶紧去机场。 Sorry, I have got to go now .抱歉，我现在非 走不可了。 First he has to go to reception.首先，他得去 接待处。
A: Right. You get the chance to try the dishes I recommended. B: Wow my mouth is watering. A: We are having a dinner party tonight, celebrating another ten years of partnership! B: Thank you very much for your invitation and hospitality.
Key Word(s)：be impressed by ...
Frankly, Ms. Sloan, I was very impressed by your letter and talking to you has reinforced that good impression. 坦白地说，斯洛恩女士，我对你的来信印象深刻， 和你的交谈更加深了这种良好的印象 We were most impressed by your efficiency. 我们很钦佩你的工作效率。 I'm impressed by your approach to business. 你们经营业务的方法给我留下了很深的印象
商务英语Unit2译文及答案
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
商务英语综合教程1unit2参考答案
商务英语综合教程1unit2参考答案商务英语综合教程1 Unit 2参考答案Part 1: Vocabulary and Grammar1. Vocabulary- Innovation: The process of creating new ideas, devices, or methods.- Collaboration: Working together with others to achieve a common goal.- Competition: The activity or condition of striving to gain or win something by defeating or establishingsuperiority over others.- Negotiation: The process of discussion between parties for the purpose of reaching an agreement.2. Grammar- Present Perfect Tense: Used to describe an action that has been completed at some point in the past but is connected to the present. For example, "We have completed the project." - Past Perfect Tense: Used to describe an action that was completed before another action in the past. For example, "By the time she arrived, they had already left."Part 2: Reading Comprehension1. Questions- Question 1: What is the main topic of the readingpassage?- Answer: The main topic is the importance of innovation in business.- Question 2: Why is collaboration often necessary in business?- Answer: Collaboration is necessary because it allows for the sharing of ideas and resources, leading to more effective and creative solutions.2. Answers to the Reading Passage- The passage discusses the role of innovation in driving business success. It highlights how companies need to stay ahead of the competition by continuously improving and creating new products or services. The text also emphasizes the importance of collaboration and negotiation in the business world.Part 3: Listening Comprehension1. Questions- Question 1: What is the speaker's opinion on the future of the retail industry?- Answer: The speaker believes that the retail industry will continue to evolve, with a focus on customer experience and technology integration.- Question 2: How does the speaker suggest businesses can stay competitive?- Answer: The speaker suggests that businesses should invest in innovation and adapt to changing market trends to stay competitive.2. Transcript Summary- The listening material includes an interview with a business expert discussing the trends in the retail industry. The expert talks about the impact of e-commerce and the importance of creating a seamless shopping experience for customers.Part 4: Writing1. Task: Write a short essay on the role of technology in modern business.- Answer: In the modern business landscape, technology plays a pivotal role in enhancing productivity, facilitating communication, and enabling data-driven decision-making. It allows businesses to reach a global audience, automate processes, and stay agile in a rapidly changing market.Part 5: Speaking1. Role-Play Scenario: You are a manager in a company that is considering adopting a new software system. Discuss the potential benefits and drawbacks with your team.- Answer: As a manager, I would initiate a discussion by highlighting the potential benefits such as increased efficiency and better data management. However, I would also address potential drawbacks like the initial cost and the learning curve for employees.Part 6: Case Study1. Situation: A company is facing stiff competition and needsto innovate to stay relevant.- Answer: The company could consider investing in research and development, exploring new markets, or partnering with other businesses to create innovative products or services.2. Recommendations:- Diversify the product line.- Invest in marketing to increase brand awareness.- Foster a culture of innovation within the company.Part 7: Business Etiquette1. Tips for Successful Networking:- Be punctual and professional.- Prepare an elevator pitch to introduce yourself.- Engage in active listening and show genuine interest in others.Part 8: Cultural Notes1. Understanding Business Culture in Different Countries:- It is crucial to be aware of cultural differences in business practices, such as communication styles, negotiation tactics, and the importance of relationships.Part 9: Review and Self-Assessment1. Review:- Reflect on the key concepts covered in this unit, including vocabulary, grammar, and business practices.2. Self-Assessment:- Assess your understanding of the material by completing practice exercises and quizzes.Conclusion:This unit of the Business English Comprehensive Course has covered a range of topics from vocabulary and grammar to practical skills such as reading, writing, listening, and speaking. It also included a case study, business etiquette, and cultural notes to provide a well-rounded understanding of the business world. By reviewing and self-assessing, learners can ensure they have a solid grasp of the material and are prepared for further studies or real-world business scenarios.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Listening
Task Two: Listen to the dialogue again and fill in
the missing words.
Miss Wang: Good morning, May I __h_e_l_p__ you?
Mr. Battle: Please connect me with the Export Manager, Mr. David Li.
will not be there doesn’t matter a lot. ( ) 5. A thank-you note or a telephone call after the visit is
considered polite.
Filling Game
Business Reading
idiom invitation unable to in advance means responded wise unless be sure to express
Miss Wang: What’s the best time to call you?
Mr. Battle: Tomorrow morning at _9_:_0_0___ would be fine, as I’ll go out after __9_:_3_0__ .
Miss Wang: I’ll pass your message to him when he gets back. Mr. Battle: Thanks for your help. Miss Wang: You’re welcome. Good-bye. Mr. Battle: Bye now.
3. ---Who is the little boy?
---He is a pen friend of __B____.
A. my
B. mine C. me
D. myself
4. If you meet Wang or Li, tell B about the meeting.
A. them B.him
The following may be useful:
Mr. Smith’s secretary speaking. I’m just calling to confirm my appointment with … He is expecting you at … …
Business Reading
us.
A. That B. What C. If
D. Because
7. Here are two apples. You may have C of them.
A. every B. all C. either D. both
8. My skirt is older than ___B___.
A. She
education.
Grammar
数 单数
人称
一 二 三
复数
一
二
三
Word Game
人称代词
主格
宾格
I
me
you
you
he
him
she
her
it
it
weusyouFra bibliotekyou
they
them
物主代词
反身代词
形容词性 名词性
my your
mine myself yours yourself
his
his
himself
know whether or not you plan to attend. ( ) 3. Don’t accept an invitation if you really don’t plan to go. ( ) 4. If you are unable to attend, tell those expecting you that you
Listening Task Three: Listen to the dialogue the last
time and answer the following questions.
● Who is the caller? ● Who is the Export Manager? ● What is the Manager doing? ● When will the Manager be free?
her
its our
your
hers
its ours your
herself itself
ourselves
yourselves
their
theirs themselves
Grammar
Choosing Game
1. Their parents and ___B___ went to the same supermarket
1. She __r_e_sp__o_n_d_e_d__ briefly to my question. 2. Can you think of a situation where this _____id_i_o_m____can be used? 3. You are ____w_i_s_e_____to remain silent. 4. We accepted the __i_n_v_i_ta_t_io_n___gladly. 5. You never know _____u_n_l_e_ss___ you try. 6. I'd like to go, but I'm ___u_n_a_b_le__to___. 7. __B_e__s_u_r_e_t_o__ tell me when you arrive home. 8. If you warn me __in__a_d_v_a_n_c_e__, I will have your order ready for you. 9. The quickest ___m__e_a_n_s____ of travel is by plane. 10. Learning to ___e_x_p_r_e_s_s___ oneself well is an important part of
2. The old doctor never thinks of __h_i_m__se_l_f__. (他自己)
3. We haven’t _a_n_y_t_h_i_n_g_l_e_f_t _ in the room. (什么东西也没留下)
exchanged gifts with D .
A. each others B. one another
C. the other
D. each other
Practice Exercises Task One for Grammar
1. Who is there? __I_t_’s_m__e____. (是我)
B. hers
C. him
D. her
9. It was he ___A___ came to see you yesterday.
A. who
B. whom
C. whose
D. whether
10. Lily and Saly were such good friends that they often
Mr. Battle: Do you know when he’ll be back?
Miss Wang: He has a meeting now and he’ll be ___f_r_ee__ after 4:00 o’clock p.m. Mr. Battle: That’s all right. I’d like to __s_p_ea_k__ with him personally. Would you have him call me back, please? Miss Wang: Ok. I’ll ask him to call back __A_s__so_o_n__a_s_ he returns. Please tell me how we can _r_e_a_c_h_ you. Mr. Battle: You can reach me at the Holiday Hotel. I’m staying in room ___2_1_7__ .
Guessing Game
Business Reading
[ 'idiəm ] n. 方言；惯用语
appropriate
idiom
[ ə,pri:ʃi'eiʃən ] n. 感激，谢意
litertally
[ 'litərəli ] ad. 逐字地，严格地
Invitation letter
邀请函
in advance
提前
appreciation
[ ə'prəuprit ] a. 适当的，与… 一致的
Choosing Game
Business Reading T OR F
( ) 1. It is not wise to telephone before visiting someone at home. ( ) 2. You should respond to let the person who sent the invitation
Miss Wang: May I know _w__h_o_’_s_ calling please?