跨境电商实务英语-完整版
《跨境电商实用英语》全套教学课件Unit 3-Chapter 5 SNS Marketing
2
Learn the relative words and expressions
3
Understand the procedure of promoting online store and products on social
networking sites, such as Facebook, Instagram and Pinterest
PART ONE
Warming-up
PART 1 Warming-up
Task: In general, store marketing is divided into platforminside marketing and platform-outside marketing. Look at the following product page, and discuss with a partner about what platform-inside and platform-outside marketing tools are used and how they help to bring more customers and transactions to the store.
On a global scale, the most popular social media sites include Facebook, Twitter, Instagram, Pinterest, Youtube, VK, LinkedIn and so on.
PART 2 Passage Reading
跨境电商实用英语Module 5 Household Electric Appliances
• 4. CD-ROM drive 光盘驱动器
• 13. track ball 轨迹球
• 5. CD-ROM 光盘
• 14. modem 调制调解器
• 6. disk drive 磁盘驱动器，磁盘机
• 15. surge protector 电涌保护器
• 7. (floppy) disk 软盘
•
带 9.
VCR/videocassette
recorder
录像机
•
19. stereo system/ sound 立体声音响系统/音响系统
system
Picture 1 Video and Audio Equipment 录像及音响设备
• 20. record 唱片 • 21. turntable 唱盘 • 22. CD/ compact disc 激光唱片
Office Printing 办公打印
• laser printer 激光打印机
• bubble jet printer 喷墨打印机
• large format printer 大幅面打 印机
• copier, copying machine 复印 机
• dye sublimation printer 热升华 打印机
• 11. adding machine 桌面计算器
• 2. cordless phone 无线电话
• 12. voltage regulator 稳压器
• 3. cell phone; cellular phone 移动电话;• 13. adapter 变压器
手机
• 14. (35 millimeter) camera 35毫
掌上电脑/ 电子记事本
《跨境电商实用英语》全套教学课件Unit 4-Chapter 5 Shipment and Delivery
1
Acquire basic knowledge about different cross-border logistics methods
2
Use appropriate expressions and communicative skills to reply
to customer’s inquiry about logistics and costs
PART 2 Passage Reading
FEDEX has a competitive price for the shipping to South and Central America and Europe with a 15% higher discount than that of other shipping companies, while the price for shipping to other areas is relatively higher.
DHL offers a quick delivery, usually three workdays to Europe and two workdays to South and East Asia. It has a quick updating of query page and a quick solution to problems. Goods over 21 kg is charged in bulk. Shipping fee for bulk to most areas is cheaper than that of EMS. Shipping agents usually offer 50% discount for bulk and charges for smaller parcels are more expensive.
30跨境电商实用英语 (12)
title description looks of each product.
PART TWO
Passage Readபைடு நூலகம்ng
PART 2
Passage Reading
Title Description
Title Description is usually the first step of releasing products, and is crucial to Cross-border E-commerce products. When buyers select products on third-party Cross-border E-commerce platforms, they often search through keywords. A good title allows your products to be searched by buyers, maximizes the page views of products, increases product exposure, improves product ranking, as well as stimulates buyers' desire to buy. A good title description should stimulate buyers’ desire to buy directly after buyers see the title and without even clicking into the details. The first thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore,
10149 跨境电商实务英语
简答题Mechanical Twist Leather Watch Brown 棕色皮革（）腕表简答题Amazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程- 适合iPhone 6 plus - 60天退款保证）简答题Escrow: a financial instrument or an asset held by a third party on behalf of ( ) other parties that are in the process of completing a transaction.（第三方托管）简答题Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤A.【答案】亲爱的朋友，您请看店名简答题SNS: Social ( ) Services（社交媒体营销）简答题EMS: ( ) Mail Service（邮政特快专递服务）简答题( ) sale 清仓大甩卖简答题真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewn FIFA ( ) football 简答题eBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）简答题Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱简答题You will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
《跨境电商实务英语》项目5参考答案
教材册Convincing an OrderPart One Warming UpI . C略）II . If I am a seller, I would like to choose the online chat software Skype. Because it has the following advantages.Firstly, I can make free calls to any Skype user, no matter where they are.Secondly, I can call cell phones and landlines around the world at low rates.Thirdly, I can make one-to-one video calls and even group video calls so that I can communicate with the customer more convenient and efficient.Part Two Case StudyCase 1I The seller expresses his thanks to the buyer firstly and replies to the buyer's inquirypatiently. In order to lead the buyer see more information in detail pages, the seller attaches some pictures.II. I. 我们的假发质量非常好，得到了顾客的一致好评。
2. 我们只使用环境友好型材料，保证符合质量标准。
III.Dear Mrs. Smith,Thank you for your interest in our item. Our throw pillows are of very good quality and have received favorable comments from customers. We only use enviromnentally friendly materials and we can guarantee that the throw pillows are well up to standard. We are looking forward to receiving your order early.Yours sincerely,David1. The seller says "More information about it can be found from the pictures weattached below." to lead the buyer to see more information on detail pages.2. The seller promises that he will arrange the delivery within 24 hours once the buyerplaces an order.II.Dear Miss Jones,Thanks for your interests in our bags. This shoulder bag is the bestseller in our store. The main material is PU and the lining material is polyester. We offer two different colors, white and black. More information about it can be found from the pictures we attached below. We have this item in stock and we will ship it within 24 hours once you place an order.Please contact us if you have any questions.Best regards,DavidCase 3亲爱的贝克先生：非常感谢您的询问。
30跨境电商实用英语 (3)
of import and export transaction volume.
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
are beginning to reduce circulation and its cost, shorten the distance between foreign
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
跨境电商实务英语_完整版
Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：Express Rockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEE AliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》全套教学课件Unit 4-Chapter 3 Price Negotiation
PART 2 Passage Reading
In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the product's default wholesale price.
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
《跨境电商实用英语》全套教学课件Unit 3-Chapter 3 Product Description
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
跨境电子商务英语Unit 8 Cross-Border E-Commerce Payment
Unit 8 Cross-Border E-Commerce Payment
Speaking
Seller: The present price is very reasonable with superior quality compared with other manufactures on the market. In view of quantity of your order, I can give you one percent off and this is the most favorable price we can offer. Buyer: Good! Let’s close the deal. I’ll make the payment now by Paypal. Please send your Paypal account to me. Seller: OK. I’ll send to you later. If you have any questions about this order, do not hesitate to contact me.
跨境电子 商务英语
Unit 8
Cross-Border E-Commerce Payment
目录
CONTENTS
Offline & Online Payment
1
Payment Process
2
Account Withdrawal
3
Offline & Online Payment
1
Unit 8 Cross-Border E-Commerce Payment
traditional cross-border payment methods and cross-border e-commerce payment methods?
跨境电子商务英语Unit 3 Opening a Cross-Border E-Commerce Store
category, price, description, variations
, and shipping fee.
( 2 ) Auto-replies don’t count in chat response rate. Plus, chat response gets
updated twice a day
Part 1 Selection of Cross-Border E-Commerce Platforms
Reading
Should I Sell on Shopee?
Part 1 Selection of Cross-Border E-Commerce Platforms
Reading: Words:
• gaining customer trust takes some effort 获得客户的信任需要付出一些努力
• There is a fierce competition among sellers. 卖方之间存在激烈的竞争。
Part 1 Selection of Cross-Border E-Commerce Platforms
Part 1 Selection of Cross-Border E-Commerce Platforms
Speaking A and B are classmates. They are discussing about the advantages and disadvantages of Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts.
《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
跨境电商实务英语-完整版
Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：ExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
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Women's Camo Print Light French Terry Shorts 女性（）法国毛圈短裤正确答案是：迷彩Mechanical Twist Leather Watch Brown 棕色皮革（）腕表正确答案是：机械Our gift to you: 15% off我们送您的礼物：85折优惠正确的答案是“对”。
EMS: ( ) Mail Service（邮政特快专递服务）正确答案是：ExpressRockland Melbourne 20 Inch Expandable Luggage 罗克兰墨尔本20英寸可（）行李箱正确答案是：加大( ) sale 清仓大甩卖正确答案是：ClearanceAmazon: BEST Extendable Selfie Stick Monopod with Bluetooth Remote by Snap Stick - fits iPhone 6 plus! - 60 DAY MONEY BACK ( ) （可延伸单杆自拍杆并支持蓝牙远程 - 适合iPhone 6 plus - 60天退款保证）正确答案是：GUARANTEEAliExpress: Thailand Kiss skincare collagen whitening and moisturizing anti-wrinkle spot cream 30ml for free ( )（泰国KISS胶原蛋白美白保湿抗皱面霜30毫升包快递）正确答案是：shippingOn August 28, 2015, Mark Zuckberg, CEO of Facebook, announced with his personal Facebook account that the number of users on Monday (August 24) has reached 10 billion.正确的答案是“错”。
Instagram, understood by young people, 53% young people use Instagram in USA, mainly aged 18-29 years old, of which men use Instagram more time.确的答案是“错”。
Grab everything! The semi-annual Sale is still going!速抢！年终大促销正在火热进行中！正确的答案是“错”。
真皮手工缝制国际足联许可比赛足球Genuine leather hand-sewnFIFA ( ) football正确答案是：approvedAmong all popular marketing strategies, email marketing, mobile marketing, digital coupons, social media marketing, pay-per-click ads are very useful in cross-border E-commerce field. Recently, Amazon alsolaunched ( ) Marketing.InfluenzerSNS: Social ( ) Services（社交媒体营销）NetworkYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
entire（在所有的营销手段中，邮件营销、移动设备营销、电子优惠券、社交媒体营销、点击付费广告等在跨境电商中是比较有效的方式。
最近，亚马逊还推出了网红营销方式。
）正确答案是：Influenzer为吸引客户，店铺在销货淡季(off-season, slow season)或热销季(in-season, peak season)来临前会推出限时折扣活动，即( ) sale。
正确答案是：flashEscrow: a financial instrument or an asset held by a third party on behalfof ( ) other parties that are in the process of completing a transaction.（第三方托管）正确答案是：twoeBay: 2 Person Camping Tent Double-layer Waterproof Windproof Outdoor ( )（双人野营双层防水防风户外徒步旅行帐篷）正确答案是：HikingYou will enjoy 40% off for the ( ) shop. 您将享受全场6折的优惠。
SNS: Social ( ) Services（社交媒体营销）正确答案是：NetworkTwitter feature: the microblogging social website service. The limitation of each post is 140 words, permeability is very strong, but slow and steady, 5700 posts per second, active users for 560 million.正确的答案是“对”。
Paypal: the faster, safer way to send money, make an online payment, receive money or set up a ( ) account.（更快，更安全的收付款，网上付款，或设立商业账户的方式）正确答案是：merchantOur goods are ( ) in quality to those of other manufacturers.与其他厂商相比，我们的产品质量上乘。
正确答案是：superiorWe are responsible to ( ) the defective ones.质量不合格的产品我们包换。
正确答案是：replaceThis product comes ( ) 3 colors.这款产品有三种颜色。
正确答案是：inWe have the gray ones in ( ).正确答案是：stockYou’ll find all the ( ) on the product detail page.您可以在产品的详情页上找到所有的规格。
正确答案是：specificationsWe sell this item in ( ).我们打包出售。
正确答案是：lotDrop shipping, wholesale and ( ) are all available.我们可接受直接代发、批发和代工。
正确答案是：OEMWe notice that you haven’t made the ( ) yet.我们注意到您并未支付订单。
正确答案是：paymentWe can’t take anything ( ) the price.我们不能再降价了。
正确答案是：offIf your order value reaches or exceeds $100, we can give you a discountof ( )%.如果订单金额达到或者超过100美元，可享八折优惠。
正确答案是：20Generally speaking, your package needs 2-5 days to ( ) up, and 3-8 weeks to arrive in your country.一般来说，包裹2-5天内可以打包出运，3-8周可抵达。
正确答案是：packDear friend, I have changed a logistics company. Now you can ( ) your packet by this e-Packet Number 123456.亲，我已换了一家快递公司，您可通过e邮宝查询，查询号为123456。
正确答案是：trackNice to meet you, friend. All of the items at our store are in stock. We are always at your ( ).很高兴认识你，我们商店所有物品都有现货，我们乐意为您效劳。
正确答案是：serviceWhen the goods are lost ( ) transit, the seller should inform the buyer and dispatch another one to the buyer.当货物在运输途中丢失，卖家应该通知并另派一件给买家。
正确答案是：inI guarantee that I will give you more discounts to ( ) this up next time for next purchase.我保证您下次购物时给予您更多折扣以弥补这次的损失。
正确答案是：makeHello, Mr. Anderson. I feel so sorry for all your ( ) that you are not satisfied with our product.你好，安德森先生。
我们感到非常抱歉给你带来不便,使你对我们的产品不满意。
正确答案是：inconvenienceWe would deeply appreciate if you could give us a ( ) feedback.如果您能给我们一个好评，我们将非常感激。
正确答案是：positiveI assure you will not ( ) any loss.我保证你将不会承担任何损失。
正确答案是：bearPlease subscribe ( ) my store.请订阅我们的店铺。
正确答案是：toIt's high ( ) margin product.它是利润高的产品。
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