30跨境电商实用英语 (13)
《跨境电商实用英语》全套教学课件Unit 3-Chapter 5 SNS Marketing
2
Learn the relative words and expressions
3
Understand the procedure of promoting online store and products on social
networking sites, such as Facebook, Instagram and Pinterest
PART ONE
Warming-up
PART 1 Warming-up
Task: In general, store marketing is divided into platforminside marketing and platform-outside marketing. Look at the following product page, and discuss with a partner about what platform-inside and platform-outside marketing tools are used and how they help to bring more customers and transactions to the store.
On a global scale, the most popular social media sites include Facebook, Twitter, Instagram, Pinterest, Youtube, VK, LinkedIn and so on.
PART 2 Passage Reading
《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
敦煌网分享跨境电商常用外贸英语
敦煌网分享跨境电商常用外贸英语敦煌网分享跨境电商常用外贸英语900句敦煌网分享外贸英语900句目录一、询盘 Inquiry (3)二、报盘和还盘 Offer & Counter-Offer.. 11三、价格 Price (26)四、品质Quality (45)五、数量 Quantity (60)六、包装 Packing (76)七、合同 Contract (96)八、付款 Payment Terms (113)九、商品检验 Commodity Inspection (125)十、保险 Insurance (135)十一、装运Shipment 159十二、运输Transportation 178十三、对外贸易与外贸关系192一、询盘 Inquiry(一)Heavy enquiries witness the quality ofour products.大量询盘证明我们产品质量过硬。
As soon as the price picks up, enquiries will revive.一旦价格回升，询盘将恢复活跃。
Enquiries for carpets are getting more numerous.对地毯的询盘日益增加。
Enquiries are so large that we can only than allot you 200 cases.询盘如此之多，我们只能分给你们200箱货。
Enquiries are dwindling.询盘正在减少。
Enquiries are dried up.询盘正在绝迹。
They promised to transfer their future enquiries to Chinese Corporations.他们答应将以后的询盘转给中国公司Generally speaking, inquiries are madeby the buyers.询盘一般由买方发出。
30跨境电商实用英语 (12)
title description looks of each product.
PART TWO
Passage Readபைடு நூலகம்ng
PART 2
Passage Reading
Title Description
Title Description is usually the first step of releasing products, and is crucial to Cross-border E-commerce products. When buyers select products on third-party Cross-border E-commerce platforms, they often search through keywords. A good title allows your products to be searched by buyers, maximizes the page views of products, increases product exposure, improves product ranking, as well as stimulates buyers' desire to buy. A good title description should stimulate buyers’ desire to buy directly after buyers see the title and without even clicking into the details. The first thing to follow is that you need to make sure the title description is a collection of product keywords. Therefore,
英语跨境电商英语30题
英语跨境电商英语30题1. In cross-border e-commerce, “Fulfillment Center” means _____.A. 销售中心B. 物流中心C. 客服中心D. 采购中心答案：B。
“Fulfillment Center”常见释义为“物流中心”，A 选项“销售中心”常用“Sales Center”；C 选项“客服中心”常用“Customer Service Center”；D 选项“采购中心”常用“Procurement Center”。
2. Which of the following is the correct term for “海关申报” in cross-border e-commerce?A. Custom DeclarationB. Custom ReportC. Custom ApplicationD. Custom Registration答案：A。
“海关申报”常见表达为“Custom Declaration”，B 选项“Custom Report”通常指“海关报告”；C 选项“Custom Application”一般指“海关申请”；D 选项“Custom Registration”常表示“海关登记”。
3. In cross-border e-commerce, “Product Listing” refers to _____.A. 产品清单B. 产品描述C. 产品上架D. 产品评价答案：C。
“Product Listing”常见释义为“产品上架”，A 选项“产品清单”常用“Product List”；B 选项“产品描述”常用“Product Description”；D 选项“产品评价”常用“Product Review”。
4. What does “Drop Shipping” mean in cross-border e-commerce?A. 直接发货B. 代发货C. 批量发货D. 延迟发货答案：B。
30跨境电商实用英语 (3)
of import and export transaction volume.
There are more than 5,000 enterprises on Cross-border E-commerce platform, and over 200,000 enterprises engage in cross-border e-business through various platforms. According to the estimates of Ministry of Commerce, the overall transaction volume of Cross-border Ecommerce is expected to reach 9.0 trillion in 2018, accounting for 23% of import and export trade. The insiders expect that the average annual growth rate of China's Cross-border Ecommerce will stabilize at 20% or more in the next four years.
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
are beginning to reduce circulation and its cost, shorten the distance between foreign
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
跨境电商运营常用英语
跨境电商运营常用英语跨境电商运营常用英语跨境电商运营是指一种在国际市场上销售商品的商业模式，它需要处理各种语言、文化、法律和财务等方面的问题。
因此，跨境电商运营需要掌握一些常用的英语词汇和短语，以便与国际客户、供应商和物流公司进行有效的沟通。
下面是一些跨境电商运营常用的英语词汇和短语。
1. Product sourcing: 产品采购2. Supplier: 供应商3. Product listing: 产品清单4. Product description: 产品描述5. Product images: 产品图片6. Product details: 产品细节7. Product specifications: 产品规格8. Product pricing: 产品定价9. Minimum order quantity (MOQ): 最小订单量10. Lead time: 生产周期11. Payment terms: 付款条款12. Shipping terms: 运输条款13. Freight cost: 运费14. Customs clearance: 海关清关15. Duty and taxes: 关税和税费16. International trade regulations: 国际贸易法规17. Export documentation: 出口文件18. Import documentation: 进口文件19. Commercial invoice: 商业发票20. Packing list: 装箱单21. Bill of lading: 提单22. Commercial terms: 商业条款23. Incoterms: 贸易术语24. Free on board (FOB): 离岸价25. Cost, insurance and freight (CIF): 成本、保险费和运费价26. Carriage and insurance paid to (CIP): 运费和保险费付至27. Delivery duty paid (DDP): 运费、关税和税费全包价28. Letter of credit (L/C): 信用证29. Trade assurance: 贸易保障30. Quality control: 质量控制31. Inspection: 检查32. Sampling: 取样33. Testing: 测试34. Product certification: 产品认证35. After-sales service: 售后服务以上是跨境电商运营常用的英语词汇和短语，掌握这些词汇和短语能够帮助跨境电商企业更好地理解和应对国际市场的挑战，提高企业的竞争力和市场占有率。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 3-Chapter 2 Title Description
PART 2 Passage Reading
The rules of the major Cross-border E-commerce platforms are not the same. For example, the title of products on AliExpress can be set up to 128 characters, but DHgate allows 140 characters. However, some tips of product description are common. Here are some tips: 1. Use the data analysis tools (such as the data analysis tool of AliExpress: Data from vertical and horizontal) to set the hot keywords; 2. Try to put core words as early as possible, best in the first five words; 3. Capitalize the first letter of each keyword except for the, a and other prepositions; 4. Maximize the use of characters; 5. Do not pile up keywords; 6. Do not use keywords that do not match the products’ real information; 7. Avoid the use of sensitive words, such as cheap, fake and so on; 8. Make the title as clear and coherent as possible, and nature in English.
敦煌网分享跨境电商常用外贸英语
敦煌网分享跨境电商常用外贸英语900句敦煌网分享外贸英语900句目录一、询盘 Inquiry (3)二、报盘和还盘 Offer & Counter-Offer.. 11三、价格 Price (26)四、品质Quality (45)五、数量 Quantity (60)六、包装 Packing (76)七、合同 Contract (96)八、付款 Payment Terms (113)九、商品检验 Commodity Inspection (125)十、保险 Insurance (135)十一、装运Shipment 159十二、运输Transportation 178十三、对外贸易与外贸关系192一、询盘 Inquiry(一)Heavy enquiries witness the quality ofour products.大量询盘证明我们产品质量过硬。
As soon as the price picks up, enquiries will revive.一旦价格回升，询盘将恢复活跃。
Enquiries for carpets are getting more numerous.对地毯的询盘日益增加。
Enquiries are so large that we can only than allot you 200 cases.询盘如此之多，我们只能分给你们200箱货。
Enquiries are dwindling.询盘正在减少。
Enquiries are dried up.询盘正在绝迹。
They promised to transfer their future enquiries to Chinese Corporations.他们答应将以后的询盘转给中国公司Generally speaking, inquiries are madeby the buyers.询盘一般由买方发出。
Mr. Baker is sent to Beijing to make an inquiry at China National Textiles Corporation.贝克先生来北京向中国纺织公司进行询价。
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 2
Part Two：Passage ReadingTask 11.AliExpress is a platform for overseas buyers, with payment realized throughAlipay international accounts, and the products are shipped by international express.2. The advantage of AliExpress lies in the reasonable platform entrance fee compared with other competitors. AliExpress also provides services as one-stop translation of products, products releasing, payment, logistics and other services.3. Sellers and buyers on AliExpress communicate mainly through InMail and order message. On one hand, order message can simplify the choices of communication methods for buyers and sellers, which can avoid missing important information. On the other hand, the order messages are important evidence during the dispute settlement, which can guarantee the completion of order communication information.Task 22.account for 2. marketable3. explicitly4. volume5. logistics6. guarantee7. encouraged by8. proxyTask 31.I have just spent a holiday there and would recommend it to anyone.2.The flowers were put on the table for ornament.3.He likes the stocks and he is accustomed to trading in and out of its shares.4.For foreign holidays you will need a valid passport.5.I feel I have strong marketable skills in which you would be interested.6.Female population accounts for 45 % of the national work force.Part Three：Mini-Project1．Click “Join Free” in the top-left corner of any page;2．Enter your business email and your name;3．Enter password, and select your business type;4．Enter the Code Shown, and click 'Create My Account'.（答案仅供参考）Passage Translation阿里巴巴速卖通全球速卖通（AliExpress）正式上线于2010年4月，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。
30跨境电商实用英语 (15)
PART TWO
Passage Reading
PART 2
Passage Reading SNS Marketing
In the previous chapter, we introduced platform-inside marketing. Besides that, we regard marketing tools that bring potential customers from other sites to our cross-border ecommerce store as platform-outside marketing. Among platformoutside marketing methods, SNS marketing plays an important role. SNS (Social Networking Sites), also known as social media, refers to the sites and technologies that allow people to write, share, comment, discuss, and communicate with each other. It is a platform for content creation and exchange based on user relationships on the Internet. SNS marketing means to conduct marketing, public relations, and customer service using social networks, online communities, blogs or other online collaborative platforms. Since SNS marketing has the advantages of low cost and high reach, it is becoming a hot and key marketing spot in recent years.
《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 1
Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
跨境电商实用英语 英文版整书电子教案完整版教学课件全套ppt教学教程最全课件最新
跨境电商系列教材
跨境电商实用英语
Chapter 1
Concept and Characteristics of Cross - border E-commerce
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
PART 1 Warming-up
B. If you make customers unhappy in the physical world, they
might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.
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Warranty:
1. Although we have great confidence in the quality and Payment: prices of every products we sell, we can not guarantee all Credit card on line is available. We accept payment buyers would be 100% satisfied with them due to by Paypal, T/T and Western Union. After your different reasons. But no matter what happens, we payment cleared we will deliver to you within 3 promise we will do our best to solve any problem business days. If there is any import duties or taxes, occured during transactions. it is buyer's responsibility 2.If you have a defective item which you wish to return or exchange, pls contact us within 3 business days from date you receive the shipment.
PART TWO
Passage Reading
PART 2
Passage Reading Product Description
Products are key to Cross-border E-commerce. It can be said that good products can help companies gain the world. In general, products that are suitable for Cross-border E-commerce sales have the following characteristics: small, light and high added value. In short, "small and beautiful" products are most suitable for sales on Cross-border E-commerce platform. When looking for products for online shops, pay attention to the product structure. There are mainly three types of Cross-border E-commerce products: burst sells, flow-increase products and profitable products. Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
PART 1
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about
Warming-up
what information we should include in the product description.
1 2
Know what products are suitable for Cross-border E-commerce sales
Acquire basic knowledge about product structure of an online shop and know definitions of burst sells, flow-increase products and profitable products
Learn the relative words and expressions
3
4
Understand the procedure of making a good product description on Crossborder E-commerce platforms
PART ONE
Warming-up
跨境电商系列教材
跨境电商实用英语
Chapter 2
Product Description
Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter Goals
After studying this chapter, you are expected to：