30跨境电商实用英语 (13)

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Learn the relative words and expressions
3
4
Understand the procedure of making a good product description on Crossborder E-commerce platforms
PARTwenku.baidu.comONE
Warming-up
1 2
Know what products are suitable for Cross-border E-commerce sales
Acquire basic knowledge about product structure of an online shop and know definitions of burst sells, flow-increase products and profitable products
跨境电商系列教材
跨境电商实用英语
Chapter 2
Product Description
Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter Goals
After studying this chapter, you are expected to:
PART 1
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about
Warming-up
what information we should include in the product description.
PART TWO
Passage Reading
PART 2
Passage Reading Product Description
Products are key to Cross-border E-commerce. It can be said that good products can help companies gain the world. In general, products that are suitable for Cross-border E-commerce sales have the following characteristics: small, light and high added value. In short, "small and beautiful" products are most suitable for sales on Cross-border E-commerce platform. When looking for products for online shops, pay attention to the product structure. There are mainly three types of Cross-border E-commerce products: burst sells, flow-increase products and profitable products. Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
Warranty:
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