创业机会的发现与创造——两种创业行为理论比较分析
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创业机会的发现与创造——两种创业行为理论比较分析
作者:唐鹏程, 朱方明
作者单位:四川大学,经济学院,四川,成都,610064
刊名:
外国经济与管理
英文刊名:FOREIGN ECONOMIES AND MANAGEMENT
年,卷(期):2009,31(5)
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20.已有的实证结果(Alvarez和Barney,2005)表明,多数创业者不相信他们的决策状态是不确定、不明确或有风险的.自负、认识偏差和总结经验的积极性常使创业者表现得像是在确定状况下决策.因此,表2中定义的决策状态只是特定决策状态下的客观性质,而不是创业者自身对他们所处的决策状态的看法
行深入的讨论.其主要目的是通过了解被调查者对目标市场上某种产品、观念、想法或组织的看法来深化对一些相关问题的认识
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