MEETING-FEB02-波士顿咨询顾问公司服务模式的启示(ppt 15页)(英文)
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3. Operation Strategy
• Most important elements? • Investment focus? • Quality and cost control? • Results expected?
1. Target Market Segment
• Whom are we going to serve?
1. Target Market Segment
“To help the world’s best organizations make a decisive impact on their direction and performance”
2. Service Concept
Insight Trust
•To inspire the very best people with unparalleled opportunities for professional and personal growth thereby forging a lifelong bond
NITTY-GRITTY MUST SUPPORT THE GLAMOR
•Evaluation and feedback
•Billability and utilization management
•Tier one •Investment on client •Recruiting and training
•To spark the breakthrough ideas for our clients, business enterprises and society at large
• On what? • In what manner?
2. Service Conceptwk.baidu.com
• Important elements • How should it be perceived? • Efforts suggested in terms of:
Service design? Service delivery? Marketing ?
Impact
BELIVE IN VALUE CREATION BY INTELLECT AND CREDIBILITY
Insight Trust
Impact
Insight
Clear understanding of the inner nature of some specific thing
Impact
1963
•2 consulting staff •1 office in Boston
•?$ company
2000
•2,370 consulting staff •50 offices worldwide
•Billion$ company
HIGHLY INTEGRATED STRATEGIC SERVICE VISION (SSV)
波士顿咨询顾问公司服务模式的启示
南洋林德年终会议
AGENDA
– BCG’s Achievements – BCG’s Strategic Service Vision (SSV) – BCG’s Dilemma in China – Hint to Neolinde
GROWN BY GREAT PEOPLE WITH GREAT MIND
WHAT SHOULD BE OUR SSV?
4. Service Delivery System
• Important features? • Capacity? • To what extent does it help:
Ensure quality? Differentiation? Raise entry barriers?
Most important elements
Quality and cost control
Investment
•“Happy” employee
•“Happy” client
•WOM, relationship marketing and client development
•Self selection process
•Staffing •Case team management •Knowledge management system •Strategic institution
•Research •Production •Other support functions
•Profitability management
Power of an event, idea, etc. to produce changes
Trust
Confidence in the honesty, integrity, reliability etc. of another person and thing
NOT ONLY TALK THE TALK BUT ALSO WALK THE WALK
STILL A PARADOX IN CHINA
•Client Low purchasing power Unsophisticated/”Fundamental” problems
•BCG High cost Advantage in solving market oriented complexity
CLIENT DEVELOPMENT PROPOSAL
Neolinde Investment Company
January 2002
AGENDA
– Objectives – Contribution by client segment – Segmented approach – Implementation – Selling process improvement
4. Service Delivery System
3. Operating Strategy
•Clients come first •Working with clients •Respect individuals •Working as a team •The strategic perspective •Expanding the Art of possible
• Most important elements? • Investment focus? • Quality and cost control? • Results expected?
1. Target Market Segment
• Whom are we going to serve?
1. Target Market Segment
“To help the world’s best organizations make a decisive impact on their direction and performance”
2. Service Concept
Insight Trust
•To inspire the very best people with unparalleled opportunities for professional and personal growth thereby forging a lifelong bond
NITTY-GRITTY MUST SUPPORT THE GLAMOR
•Evaluation and feedback
•Billability and utilization management
•Tier one •Investment on client •Recruiting and training
•To spark the breakthrough ideas for our clients, business enterprises and society at large
• On what? • In what manner?
2. Service Conceptwk.baidu.com
• Important elements • How should it be perceived? • Efforts suggested in terms of:
Service design? Service delivery? Marketing ?
Impact
BELIVE IN VALUE CREATION BY INTELLECT AND CREDIBILITY
Insight Trust
Impact
Insight
Clear understanding of the inner nature of some specific thing
Impact
1963
•2 consulting staff •1 office in Boston
•?$ company
2000
•2,370 consulting staff •50 offices worldwide
•Billion$ company
HIGHLY INTEGRATED STRATEGIC SERVICE VISION (SSV)
波士顿咨询顾问公司服务模式的启示
南洋林德年终会议
AGENDA
– BCG’s Achievements – BCG’s Strategic Service Vision (SSV) – BCG’s Dilemma in China – Hint to Neolinde
GROWN BY GREAT PEOPLE WITH GREAT MIND
WHAT SHOULD BE OUR SSV?
4. Service Delivery System
• Important features? • Capacity? • To what extent does it help:
Ensure quality? Differentiation? Raise entry barriers?
Most important elements
Quality and cost control
Investment
•“Happy” employee
•“Happy” client
•WOM, relationship marketing and client development
•Self selection process
•Staffing •Case team management •Knowledge management system •Strategic institution
•Research •Production •Other support functions
•Profitability management
Power of an event, idea, etc. to produce changes
Trust
Confidence in the honesty, integrity, reliability etc. of another person and thing
NOT ONLY TALK THE TALK BUT ALSO WALK THE WALK
STILL A PARADOX IN CHINA
•Client Low purchasing power Unsophisticated/”Fundamental” problems
•BCG High cost Advantage in solving market oriented complexity
CLIENT DEVELOPMENT PROPOSAL
Neolinde Investment Company
January 2002
AGENDA
– Objectives – Contribution by client segment – Segmented approach – Implementation – Selling process improvement
4. Service Delivery System
3. Operating Strategy
•Clients come first •Working with clients •Respect individuals •Working as a team •The strategic perspective •Expanding the Art of possible