最新市场营销演讲 ppt
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• One of the key things they have independent and unique way of thinking.
• Second is the key Bavarian attractive face in the heart of the same tendency.
市场营销演讲 ppt
Background
• BMW was founded in 1916 and headquartered in Munich, Germany.
• BMW has more than 100000 workers, the production of car about 1.4 million and motorcycle about 100000 in every year . At present, BMW has the 22 subsidiaries and factories in the world.
Mission and Business ideas
• BMW's mission is to become a top brand of car makers
• BMW has long with "movement of The Company" (The Mobility Company) as his own idea. For decades the BMW has been seeking the fun of sports as their objective. 。
• BMW's slogan is "Sheer Driving Pleasure "
Goals
• The overall objective of BMW group is that as the most successful high-grade car and motorcycle manufacturers based on the international market.
Main competitor analysis
• Mercedes
BMW's main rival. In each of the series BMW models Mercedes have corresponding basic models. 。
• Audi
In China, the Audi entre early, give a person an "official car" image, enhance the grade of Audi, launche a strong challenge to Mercedes and BMW at every levels. 。
• For the near term ,BMW objective is becoming Asia's absolute leader in the market of luxury car.
Position
• 1)Position: Focus on high-end segments of the market
• 2)Expand value-added services of cars
Core competitiveness
Design
power
technology
Brand spirit
• BMW brand spirit, comes from BMW Bavarian descent, the ancestry is important for the culture and recognized brand of BMW .
• Other brand
Other high-grade brand such as Porsche, Volvo, Lincoln, Cadillac also cause BMW great competitive pressure.
Growth strategy
1. Accelerate the construction of marketing network
• Sales network • After-sale service
• Position
• Pricing
结束语
谢谢大家聆听！！！
源自文库15
2. Fast localization of production 3. Accelerate research of new models
4. Perfect After-sale service
5. Strengthen supply chain management
key points of Improvement
• Second is the key Bavarian attractive face in the heart of the same tendency.
市场营销演讲 ppt
Background
• BMW was founded in 1916 and headquartered in Munich, Germany.
• BMW has more than 100000 workers, the production of car about 1.4 million and motorcycle about 100000 in every year . At present, BMW has the 22 subsidiaries and factories in the world.
Mission and Business ideas
• BMW's mission is to become a top brand of car makers
• BMW has long with "movement of The Company" (The Mobility Company) as his own idea. For decades the BMW has been seeking the fun of sports as their objective. 。
• BMW's slogan is "Sheer Driving Pleasure "
Goals
• The overall objective of BMW group is that as the most successful high-grade car and motorcycle manufacturers based on the international market.
Main competitor analysis
• Mercedes
BMW's main rival. In each of the series BMW models Mercedes have corresponding basic models. 。
• Audi
In China, the Audi entre early, give a person an "official car" image, enhance the grade of Audi, launche a strong challenge to Mercedes and BMW at every levels. 。
• For the near term ,BMW objective is becoming Asia's absolute leader in the market of luxury car.
Position
• 1)Position: Focus on high-end segments of the market
• 2)Expand value-added services of cars
Core competitiveness
Design
power
technology
Brand spirit
• BMW brand spirit, comes from BMW Bavarian descent, the ancestry is important for the culture and recognized brand of BMW .
• Other brand
Other high-grade brand such as Porsche, Volvo, Lincoln, Cadillac also cause BMW great competitive pressure.
Growth strategy
1. Accelerate the construction of marketing network
• Sales network • After-sale service
• Position
• Pricing
结束语
谢谢大家聆听！！！
源自文库15
2. Fast localization of production 3. Accelerate research of new models
4. Perfect After-sale service
5. Strengthen supply chain management
key points of Improvement