浅谈方言类电视节目趋势

浅谈方言类节目的发展与现状

----以《生活麻辣烫》为例

摘要

在近些年来，在中国媒体飞速发展的大背景下，各个地方台也在迅猛发展，尤其让人眼前一亮的就是各个地方台的方言类节目，以一个新的视野出现在大众的面前，在方言类节目流行于中国的时候，也受到了观众们的一致好评，但是就在受到越来越多的人关注的同时，方言类节目也引起了一些专业学者的关注并受到非议。

本文将结合重庆电视台《生活麻辣烫》这一节目与中国方言类节目进行简要分析，简要阐述方言类节目的兴起的原因、现状、现有问题和解决方法，然后通过其它方言类节目的形式、内容和受众群体，研究国内现有的方言类节目对观众的影响和如何更好的多元发展。

关键词：方言类节目受众发展

The development and present situation of dialect programs

In recent years, in the background of the rapid development of the China

media, various local stations are developing rapidly, especially the eyes

of the people is all the local Taiwanese dialect programs, with a new

vision to appear in front of the public, in the dialect program popular

when China, has also been the audience of praise, but in more and more

people are concerned at the same time, dialect programs also attracted

the attention of scholars and some major criticisms.

This paper will combine the Chongqing TV "Mala Tang" this program and

China dialect programs were briefly analyzed and the reasons for the rise,

briefly described the dialect program's status quo, existing problems

and solutions, and show the audience visual summary of dialect programs

on the form and content of communication. To study the influence of

dialect programs on the audience in real life and how to develop it

correctly.

Key words: dialect program audience development

目录

第1章前言.......................................................

1.1 研究的目的和意义.................................................

1.2 国内方言节目现状及问题...........................................

1.3 本论文所要解决的问题与方法....................................... 第2章现有方言节目的问题...........................................

2.1 电视方言节目产生的原因...........................................

2.2 电视方言节目的现状............................................... 第3章《生活麻辣烫》此类方言节目的优势..............................

3.1 节目传承多样文化.................................................

3.2 节目特有的亲和力.................................................

3.3 市场的需要....................................................... 第4章《生活麻辣烫》此类方言节目的劣势.............................

4.1 方言节目与相关法律法规的矛盾.....................................

4.2 受众的局限性.....................................................

4.3 方言节目形式的局限性.............................................

4.4方言节目的内容过于低俗........................................... 第5章优化方言节目的方法...........................................

5.1 严格遵守国家相关法律法规.........................................

5.2 扩大受众面，增加影响力...........................................

5.3 形式多元化.......................................................

5.4 避免节目内容的低俗............................................... 结论................................................ 错误!未定义书签。致谢................................................ 错误!未定义书签。参考文献.............................................................