礼貌原则翻译

显然，第一篇信函没有遵循礼貌原则，拒绝时语气严厉、粗鲁，过分消极，且不是从读者的角度出发，效果不佳。

而第二篇信函遵循了礼貌原则，从读者的角度出发，给予理解和赞扬，提出另一种选择减缓拒绝的冲击，同时考虑到了运用愉快的结尾，并在结尾中展望未来。

在起到了良好的拒绝效果的同时，也能考虑到读者的情绪，使读者更容易接受拒绝。

通过两篇拒绝信函的对比，我们可以明显的看出遵循礼貌原则的重要性。

在语用学中，礼貌原则是指一种对别人表达尊敬，从而实现有效沟通的原则基调。

将礼貌原则运用于商务中拒绝信函的写作，有利于商务沟通者达到既定的目标，在拒绝的同时也能维持原有的客户。

在写作拒绝信函时，也应注意其他的写作手段，如信函结构、文化差异、语言的选择等等，这都有待于进一步的研究。

在国际贸易不断发展的今天，对于商务信函写作的研究尤为必要，因为它是商务沟通成功的渠道之一。

Obviously, the first letter does not follow the politeness principle. When it refusing, the tone is harsh, rude, over-negative, and it ignores the perspective of the reader, which of course fails to bring a satisfactory effect. The second letter follows the politeness principle. It goes from the perspective of the reader, shows their understanding and compliment, puts forward an alternative plan to reduce the shock of the refusal, use a happy ending, and looks forward to the future in the end. These tips make the letter a well effect of refusal, and at the same time, the reader's emotions are covered, which makes it easier for the reader to accept a refusal. By comparing two reject letter, we can clearly see the importance of following the politeness principle.
In pragmatics, politeness principle is kind of showing respect to others, so as to achieve effective communication. Make a application of politeness principle to business reject letter writing is conducive to business communicators to achieve the established goals, and meanwhile maintain the existing customers. When writing a reject letters, the attention of other writing tips also should be paid, such as letters structure, cultural differences, and the choice of language etc, which are worthy to further study. Today, with the constant development of international trade, business letter, as one of the successful business communication channels, the study on it is very important and necessary.
A.
1。