ESP快速阅读教程(初级)补充材料1

大学英语ESP快速阅读教程（初级）

UNIT ONE

Passage Three

1.What customers see in a commercial must conform to what they hear through the audio.

2.Some production companies can achieve a low cost commercial package with still pictures of

high quality.

3.The air time for your commercial should be long enough to reach your audience at least

twice.

4.By telling the customers how to contact or where to shop, you should call them to move and

buy as immediately as possible.

5.The placement of your commercial determines the target audiences as well as the money you

will pay for its air time.

6.In order to capture customer’s attention at the first time, your commercial should read short

and impressive.

7.Make sure every factor in your commercial just match each other, and it will help people start

to get to know your company easily and impressively.

8.To make sure your commercial looks vivid and lively, you’d better have people wave and

smile in front of the camera.

9.Don’t leave your call to action to the last few seconds of your commercial, which in most

cases will be cut off when airing.

10.It’s not wise to put a bunch of video into your commercial within limited time.

Key:1(4) 2(7) 3(9)4(5) 5(8) 6(3) 7(10)8 (1)9 (6)10(2)

UNIT TWO

Passage Two

1.Andrew Dickson’s visit to Vietnam had a profound influence on his life.

2.People were puzzled about his ethnic origin while he was traveling in China.

3.Andrew found himself speaking Arabic more often instead of Chinese since he is now

working in Syria.

4.Andrew’s parents decided to travel to Vietnam with A ndrew and his sister for their 25th

wedding anniversary.

5.Andrew was determined to choose international diplomacy as his future career when he

backed to the US for his final school year.

6.Andrew’s experiences in China contribute a lot to his rational unders tanding of foreign affairs

and domestic issues.

7.Courses taught in Chinese and Chinese Martial Arts were a tough experience to Andrew.

8.In class, Andrew was more active and spoke Chinese more than his Asian classmates.

9.Although Andrew didn’t complain about the university dorm, he transferred to a better

apartment.

10.Andrew is faced with a job in which he has to deal with different tasks and work irregularly.

KEY

1.[C]

2. [M]

3. [O]

4. [A]

5. [N]

6. [U]

7. [G]

8. [K]

9. [I] 10. [P]

UNIT THREE

Passage Two

1.An hour of studying this way could be worth two hours of studying in a loose condition.

pared with those unimpressive students who always sit in the back of the class,

professors are more tolerant for those who they are familiar with.

3.Decide the amount of work you need to do and the amount of time you will have spent on it.

4.Ask each other questions and explain things to each other.

5.For most students, if they skip an hour of class, they will have to spend several hours catching

up.

6.If you have piles of work waiting for you at home, you will feel guilt when you try to squeeze

time for something else.

7.Be sure some time be left behind for you to study on your own.

8.If students are not able to keep up with all of the assignments, they will have to cram for the

finals.

9.If you study in a lounge, chances are that you become distracted.

10.If possible, choose the testing that you are good at.

Key:1(11) 2(2) 3(10)4(9) 5(2) 6(7) 7(9)8 (5)9 (11)10(8)

UNIT FOUR

Passage Two

1.We are more attracted to one with strength and good temper mainly because our moms are

such people.

2.I fell in love with my husband at first sight and we had a happy marriage. (10)

3.Fathers greatly influence their daughters’ marriage happiness.

4.The “love map” is constructed when one is a little child.

5.To have lasting marriage, we should find partners with similar social background but

different personalities.

6.When couples fall in love at the first sight, they may find some attractive similarities as well

as differences in each other.

7.The “love map” in our brains influences the choice of our ideal mates.

8.People’s descriptions of their ideal mates are similar to those of their mothers because their

mothers greatly influence their “love map”.

9.Besides similarities, people also seek differences in their mates. (8)

10.Mothers influence their sons’ general attitude toward women. (6)