麦肯锡三星电子-35_SECChina010821BJ-Toshiba002

OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
3. Product/market
• Key product offerings • Market position
Type Foreign Juristic Person's Shares
• Toshiba (China) Co. • Dalian Daxian (Group) Co., Ltd.
Source: Company website, Lit search
Established:
1875 by Hisashige Tanaka
President & CEO: Total Assets: Shareholders’ Equity:
Tadashi Okamura US$51,578 million US$10,054 million
Number of employees:
BACKGROUND INFORMATION – DALIAN TOSHIBA TELEVISION, LTD
Location: Starting year: Registered Capital: Products: Unit Sold: Number of employees: Joint Venture Partners
6. Financial performance
• Sales • Profit
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
Offices: 10 Manufacturing companies: 42 Subsidiaries & affiliates: 72
SEC China010821BJ-Toshiba
Source: Toshiba website, Lit search 3
SEC China010821BJ-Toshiba
Domestic Plants, Branches Offices And Other Facilities:
190,000 worldwide
Production facilities: 25 Branch offices: 35 Sales offices: 23
Overseas Plants, Branches Offices and Other Facilities:
• Toshiba
Dalian, Liaoning Province 1996 US$30 million 21’ – 34’ color TV (CRT, Projection, Flat) color TV 1 million sets, 50% export (Year 2000) 2,000
3. Product/market
• Key product offerings • Market position
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION – TOSHIBA
(As of September 30, 2000)
2. Strategy
• Mission • Vision • Corporate strategy
5. Organization and ownership
• Organization structure • Ownership structure
SEC China010821BJ-Toshiba
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
SEC China010821BJ-Toshiba
CONFIDENTIAL
Brown Goods and PC Competitor Analysis: Toshiba
SAMSUNG ELECTRONICS CHINA (SEC China)
AuguΒιβλιοθήκη Baidut 20, 2001
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team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy