CET高级商务分析期末考试复习资料
商务英语4期末综合练习题
商务英语4期末综合练习题I. Listening Comprehension (听力理解)Part A: Short Conversations (短对话)1. W: I heard there will be a business conference next month. Are you going?M: Yes, I am. It's a great opportunity to network and learn from industry experts.2. W: Excuse me, are you the manager here? I have a complaint about your product.M: I'm sorry to hear that. Please tell me more about the issue so that we can address it promptly.3. W: Our restaurant has received a lot of positive reviews online. Our customers seem to love our food.M: That's great news! Customer satisfaction is crucial for our business success.4. W: Can you recommend any reliable suppliers for computer components?M: Sure, I can provide you with a list of reputable suppliers in this industry.5. W: We need to improve our customer service. What do you suggest we should do?M: Training our staff to be more attentive and responsive would be a good start.Part B: Passages (短文)Passage 1:Dear all,I am writing to inform you about the upcoming company retreat scheduled for next month. We will have team-building activities, workshops, and guest speakers who will provide insights into current industry trends. Please mark your calendars and be prepared for a productive and enjoyable time!Best regards,[Your Name]Passage 2:Good afternoon,I am calling to follow up on the proposal we sent you last week. We would like to discuss it further and address any concerns or questions you may have. Please let us know your availability for a meeting this week. We look forward to continuing our conversation.Thank you,[Your Name]II. Reading Comprehension (阅读理解)1. Effective Communication in the Workplace (工作场所中的有效沟通)Effective communication is crucial for the success of any business. It promotes team collaboration, ensures clarity in tasks and expectations, and fosters a positive work environment. In order to communicate effectively, it is important to listen actively, use clear and concise language, and be open to feedback. Through effective communication, misunderstandings can be minimized, productivity can be enhanced, and relationships can be strengthened.2. International Business Etiquette (国际商务礼仪)In today's globalized economy, it is essential for professionals to be aware of and respect the cultural differences when conducting business internationally. Understanding the local customs, greetings, and communication styles can help build rapport and trust with potential partners or clients. Additionally, being mindful of time management, dress codes, and gift-giving traditions can contribute to successful cross-cultural business relationships.III. Writing (写作)1. Email to a Potential Client (发送给潜在客户的电子邮件)Dear [Client's Name],I hope this email finds you well. My name is [Your Name], and I represent [Your Company]. I recently came across your company's profile and was impressed by your innovative products and commitment to quality.I would like to explore the possibility of collaborating with your esteemed organization. Our company specializes in [your area of expertise], and we believe that our expertise and resources can complement your business objectives.I would greatly appreciate the opportunity to discuss this further at your convenience. Should you require any additional information about our company or wish to schedule a meeting, please do not hesitate to contact me.Thank you for considering [Your Company] as a potential partner. I look forward to hearing from you soon.Best regards,[Your Name][Your Position][Your Company]2. Business Report on Market Trends (关于市场趋势的商业报告)Executive Summary:This business report analyzes the current market trends in the [specific industry]. The data collected indicates a shift towards [specific trend], which presents both opportunities and challenges for businesses operating in this sector.1. Introduction- Background information on the market and its importance- Purpose and scope of the report2. Methodology- Research methods used to collect data- Data sources and sample size3. Key Findings- Trend 1: [Description of trend] and its implications- Trend 2: [Description of trend] and its impact on businesses- Trend 3: [Description of trend] and potential growth opportunities4. Opportunities and Challenges- Opportunities arising from the identified trends- Challenges businesses may face and strategies to overcome them5. Conclusion- Summary of the key findings- Recommendations for businesses operating in this market6. References- List of sources and references used in the reportPlease note that the findings presented in this report are based on the available data and may be subject to change. It is recommended that businesses conduct further analysis and market research before making strategic decisions.Overall, this report aims to provide insights into the current market trends and help businesses navigate the changing landscape of the [specific industry].IV. Grammar and Vocabulary (语法和词汇)1. Fill in the blanks with the appropriate words/phrases:1. The company decided to _____________ its operations in the Asian market.2. The negotiation process was _____________ due to a language barrier.3. The project team _____________ with the unexpected challenges and completed the task on time.4. It is important to _____________ feedback from customers to improve our products.5. The company's _____________ strategy focuses on expanding into emerging markets.2. Rewrite the following sentences, using the words provided:1. The conference has been postponed due to unforeseen circumstances. (unfortunately)Unfortunately, the conference has been postponed due to unforeseen circumstances.2. Frank suggested implementing a new marketing strategy to boost sales. (recommendation)Frank made a recommendation to implement a new marketing strategy to boost sales.3. The manager emphasized the importance of punctuality in the workplace. (highlighted)The manager highlighted the importance of punctuality in the workplace.4. The company is experiencing a decline in sales due to increased competition. (affected)The company's sales have been affected by increased competition.5. The team successfully completed the project ahead of schedule. (achievement)The team's achievement was successfully completing the project ahead of schedule.V. Translation (翻译)Translate the following sentences into English:1. 我们非常重视客户的意见和反馈。
《商务英语》期末考试试卷附答案
《商务英语》期末考试试卷附答案Ⅰ)Match each one on the left with its correct meaning on the right（2*10=20）1.motivation A. to make continual efforts to gain sth.2. pursue B. the action of obtaining, esp. by efforts of careful attention.3. mark up C. which by is its nature can not be known by senses,not clear and certain, not real.4. procurement D. the goods (freight) carried by a ship, plane orvehicle.5. intangible E. the amount by which a price is raised.6. cargo F. profit, interest.7. royalty G. the net value of assets or interest, invest.8. equity股本，资产净值H. not needing other things or people, taking decisionsalone.9. yield 投资收益，回报I. a share of the profits.10. independent J. need or purpose.Ⅱ)Fill in the blanks with the words or expressions given below and ifnecessary, put the word in the right form.（12*3=36）A. orientationB. diversifyC. seek outD.differentiate…fromE.take advantage ofF. undergoG. bring aboutH. correspondI. abandon J. amount toK. Come after L. approach1.That factory is trying to its products to sell in different markets.2. A successful businessman is always skilled in every possible opportunity.3. Reforming and opening to the world has great changes in our lives.4. Can you this kind of operating the others?5. Private firm going in for international business have a profit6. He his company and family and went away with all the money.7. The of winter brings cold weather.8. The manager’s words a refusal to the proposal.9. Company is always the best way to gain more while cost less.10. The city has many changes during the last ten years.11. Direct investment usually a firm has experience in exporting or importing.12. The goods don’t to the list of these I ordered.Ⅲ)Translate the following sentences into English.（44分）1.国际贸易有助于所有的国家促进经济的发展。
高级商务英语备考
高级商务英语备考的技巧搭配题：抓住中心和基本点5篇100字左右的小短文，8个选项，选择出各个选项属于哪篇短文论述的内容。
这部分主要是考查考生迅速找出短文MainIdea的能力。
正确的做题方法是先读提示第一句，把握5篇短文共同论述的大致范围。
然后直接阅读短文。
阅读的时候，用笔在考卷上划出“一个中心，两个基本点”。
“一个中心”指短文的中心思想MainIdea。
“两个基本点”是除MainIdea以外重要的、十分特殊的论点。
从5篇短文中找出15个左右的考点，解题的速度可大大提高。
句子填空题：弄清逻辑上的衔接这部分对我国考生而言有很高的难度，因为它考查了中国人说话写文章最缺少严密的逻辑性。
西文，尤其是商务文章极其讲究逻辑的缜密性，中心思想明确，意群段之间有清晰的逻辑关系，句与句之间紧密相连。
知道了这样的思维差异，在解题时便有了方向：通过各种衔接手段来解题。
词汇的衔接、语法的衔接，最重要的是逻辑上的衔接。
其实，任何两句话之间的逻辑关系不外乎两种情况：不是顺着意思讲下去顺接就是意思发生了转折逆接。
判断空格前后句之间的顺逆接关系，再寻找正确的选项解题就容易多了。
平时考生在做阅读训练的时候要特别注意句子之间的逻辑关系。
阅读理解题：跳跃式阅读这部分其实是前两部分的综合。
在读文章时只需抓住文章和各段的MainIdea即可，有较强阅读能力的考生尽可能地快速读出句子之间的逻辑关系，而细节内容一律略去。
用这种“跳跃式阅读法”效果很好。
解题时，学生要放松心态，因为题目不难，只是在做一个“定位+同义词、近义词”游戏罢了。
值得注意的是这部分与四六级及考研阅读理解题不同，BEC阅读理解题目不能过细地去推敲，正确选项一般都是原句+改写。
完型填空题：习惯用法结合语境考点词汇一般不是商务术语，是四级以下的普通词汇。
大多题目较容易，有个别题目较难。
学生应该从搭配、习惯用法结合语境的方法解题。
不过，想在此部分得满分是极难的。
考生不要轻信自己的语感，这种感觉可能是错觉，真正的语感是以长期积累的实力为基础的。
202X年商务英语期末考试重要知识点
千里之行，始于足下。
202X年商务英语期末考试重要知识点202X年商务英语期末考试重要知识点一、商务英语基础知识商务英语是指在商务活动中使用的英语，主要包括商务交流和商务写作两个方面。
商务英语的基础知识包括商务词汇、商务语法、商务写作等。
商务词汇：包括商务名词、商务动词、商务形容词等，如trade（贸易）、export（出口）、import（进口）、negotiation（谈判）、contract（合同）等。
商务语法：包括时态、语态、语气、句型等，如一般现在时、一般过去时、一般将来时等，被动语态、完成时等。
商务写作：商务写作包括商务信函、商务报告、商务备忘录、商务演讲等，要注意写作的结构、用词、语法等。
二、商务会议和谈判商务会议和谈判是商务英语中常见的场景，关键知识点包括会议和谈判的流程、用语、技巧等。
商务会议：会议的类型、召开会议的流程、会议的议程、会议的开场白、主持会议的技巧、会议的总结和回顾等。
商务谈判：谈判的准备工作、谈判的策略、谈判的技巧、谈判的用语等。
第1页/共3页锲而不舍，金石可镂。
三、商务信函和邮件商务信函和邮件是商务英语中常见的写作形式，关键知识点包括信函和邮件的格式、用语、语法等。
商务信函：信函的格式、信函的头部、信函的称呼、信函的正文、信函的结尾、信函的附件等。
商务邮件：邮件的格式、邮件的主题、邮件的正文、邮件的附件、邮件的回复等。
四、商务报告和演讲商务报告和演讲是商务英语中常见的写作形式，关键知识点包括报告和演讲的结构、用词、语法等。
商务报告：报告的结构、报告的目的、报告的内容、报告的语言风格等。
商务演讲：演讲的结构、演讲的目的、演讲的内容、演讲的技巧等。
五、商务英语口语商务英语口语是在商务交流中使用的口语表达，关键知识点包括常见的商务口语表达、场景对话、礼貌用语等。
常见商务口语表达：提供服务、预订机票、接待客人、介绍产品、商量约会等。
场景对话：商务接待、商务洽谈、电话交流、商务会议等。
CETTIC商贸管理系列商务礼仪职业培训考试题
CETTIC商贸管理系列商务礼仪职业培训考试题第一篇：CETTIC商贸管理系列商务礼仪职业培训考试题附二：CETTIC商贸管理系列商务礼仪职业培训考试题姓名：性别：身份证号码：一、判断题，对下面的说法正确的打√，错误的打X（每题2分，共10分）1、当进行正式宴会时，一定要在主人宣布开饭之后再动手吃饭。
（）2、女性不能采用跷二郎腿的姿势就坐。
（）3、如果下属不听你的话，就要严厉地斥责他，以让他有所畏惧。
（）4、在电梯里时，应该先到先行。
客人先上。
主人可以先下，一边扶着门，一边为客人指路。
（）5、商务场合，以右为上，政务场合，以左为尊。
（）二、单项选择题，将正确的答案填写到题后的括号内。
（每题2分，共60分）1、现代商务礼仪中，在商务信函的处理上，我们应该做到（）。
A、商业谈判主要是以面谈为主，信函交往可以顺便一些B、只要将涉及到商业谈判内容的部分交待清楚就行，其他的不必予以太多重视C、注重写作格式和称呼规范，一丝一毫也不能轻心大意2、参加日本人的婚礼时，有人送了一束白色的百合花，你觉得这种做法（）A、符合礼仪规范，因为白色百合花代表百年好合，爱情纯洁美好B、不符合礼仪规范，因为在日本百合花只有在丧事时使用C、如果换成其它颜色或搭配一些其它类型祝愿类花就会更好3、面对商务礼仪交往中世界上各个国家的礼仪标准大不相同，我们应该做的是（）。
A、以各国标准为主，交往中哪个是主方就参照那个国家的礼仪标准B、以综合国力为主，交往中那个国家强就参照那个国家的礼仪标准C、经过不断的磨合和交流寻求一套大家认可的礼仪规则系统4、在法国，下面的哪些礼仪是不恰当的（）。
A、如果在很好的朋友之间相互送送礼物增进感情是允许的B、在与法国人进行业务洽谈中用英语是最佳选择C、只有非常熟悉的和关系非常好的人之间才能直呼其名5、如果你与别人交往中用跷拇指去称赞对方，会使得哪个国家的人产生不愉快？（）。
A、美国B、希腊C、英国D、澳大利亚6、女士跷二郎腿的坐姿是（）。
商务英语期末试题及答案
商务英语期末试题及答案Introduction:Commercial English is a vital skill in today's globalized business world. This article presents a set of final exam questions and their corresponding answers related to the field of Business English. The format of the article will be divided into several sections, providing concise and organized information to enhance readability and comprehension. Without further ado, let us delve into the Business English final exam questions and answers.Section 1: Vocabulary1. Define the following terms:(a) Market segmentation: Market segmentation refers to the process of dividing a market into distinct groups of consumers who share similar characteristics, needs, or preferences. This enables businesses to tailor their marketing strategies to target specific consumer segments effectively.(b) Key performance indicators (KPIs): KPIs are measurable values that indicate the performance and progress of an organization towards its objectives. They help evaluate and track the success of various business activities and initiatives.(c) Supply chain management: Supply chain management involves the coordination and oversight of all activities, processes, and resources involved in the production, distribution, and delivery of goods and services from the initial sourcing of raw materials to the final consumption by customers.(d) Intellectual property (IP): Intellectual property refers to intangible creations of the mind, such as inventions, designs, literary works, and trademarks, that are legally protected against unauthorized use or reproduction.Section 2: Reading ComprehensionRead the following passage and answer the questions that follow:Passage:In today's competitive business landscape, effective communication plays a crucial role in building successful relationships with clients, suppliers, and colleagues. Communication skills encompass both verbal and non-verbal aspects.Questions:1. Why is effective communication important in the business world?Effective communication is essential in the business world as it facilitates the exchange of information, ideas, and instructions among individuals and teams. It helps build relationships, resolves conflicts, and boosts efficiency and productivity within organizations.2. What are some elements of effective communication?Some elements of effective communication include clarity, conciseness, active listening, non-verbal cues, and empathy. Clear and concise messages help ensure understanding, while active listening and non-verbal cues (such as body language and facial expressions) enhance comprehension and fosterrapport. Empathy allows individuals to understand and relate to the emotions and perspectives of others, facilitating effective communication.Section 3: GrammarIdentify and correct the errors in the following sentences:1. The company's success depend on its employees' dedication and hard work.Correction: The company's success depends on its employees' dedication and hard work.2. Each of the managers were asked to submit their reports by the end of the week.Correction: Each of the managers was asked to submit his or her report by the end of the week.3. We should avoid using jargons and acronyms that might confuse the clients.Correction: We should avoid using jargon and acronyms that might confuse the clients.Section 4: Business WritingCompose an email to a potential client, introducing your company and services, and inviting them to a meeting:Dear [Client's Name],I hope this email finds you well. My name is [Your Name], and I am a representative of [Your Company]. I recently came across your company's profile and was impressed by its industry reputation and achievements.At [Your Company], we specialize in providing comprehensive business solutions tailored to meet the unique needs and challenges of our clients. With a team of experienced professionals and a proven track record of success, we have helped numerous businesses optimize their operations and maximize their growth potential.I would like to take this opportunity to invite you and your team for a meeting where we can discuss how [Your Company] can support and contribute to the success of your organization. Our team is well-equipped to provide strategic insights, innovative solutions, and personalized guidance to address your specific goals and objectives.Please let me know if you would be available for a meeting at your earliest convenience. I would be more than happy to schedule a time that suits your busy schedule. I am confident that our partnership can yield mutually beneficial results.Thank you for considering [Your Company] as your trusted business partner. I look forward to the opportunity of meeting you in person and discussing our potential collaboration.Warm regards,[Your Name][Your Title/Position][Your Company]Conclusion:In conclusion, Business English is a vital skillset for professionals in today's interconnected and fast-paced business environment. This article provided a sample set of final exam questions and their corresponding answers to help enhance understanding and knowledge in the field of Business English. By mastering vocabulary, reading comprehension, grammar, and business writing, individuals can excel in effectively communicating and conducting business in the global marketplace.。
[「最新」1391国开电大本科《商务英语4》历年期末考试(第二大题词汇与结构)题库]
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[「最新」1391国开电大本科《商务英语4》历年期末考试（第二大题词汇与结构）题库][「最新」1391国开电大本科《商务英语4》历年期末考试（第二大题词汇与结构）题库][最新]国开电大本科《商务英语4》历年期末考试(第二大题词汇与结构)题库2021年1月试题及答案二、词汇与结构(共计30分，每小题2分) 6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的最佳选项。
6.We used to_________cash advances. A.had B.having C.have [答案]C7.We can＇t manage that_________you pay for the installation. A.if B.when C.unless [答案]C8.The same is true_________individual proprietorships. A.of B.to C.at [答案]B9.When the rest of the room_________emotional，stay cool and use logic to negotiate and close. A.get B.gets C.got [答案]A 10.But Jerry，have you really thought this_________?You would essentially be giving up the company that your great-grandfather1/ 12built. A.through B.of C.about [答案]A 11._________friends and colleagues greeted each other with that day was“Bought anything today?” A.That B.Who C.What [答案]C 12.The franchisor_________the franchisee should observe the regulations to make the business go well. A.or B.as well as C.either [答案]B 13.Trademarks，proprietary service marks and regulations need_________carefully. A.to be observed B.be observed C.being observed [答案]A 14.Customers won＇t find store clerks sitting around_________. A.watching TV or playing cards B.to watch TV or play cards C.watching TV or to play cards [答案]A 15.The long-term assets are known as_________assets. A.fixed B.current [答案]A 16.In business，whatever you do，do not_________illegal benefit. A.chase B.choose C.challenge [答案]A 17.Even though he’s_________out of college and still a bit green，he is a great co-worker. A.flesh B.fresh C.flash [答案]B 18.It will_________about eight percent more than initially projected. A.spend B.pay C.cost [答案]C 19.I＇m still working on_________a few problems. A.iron in B.to iron at C.ironing out [答案]C 20.Although he has sought to find a peaceful_________，he is facing more pressure from his business rivals. A.solute B.solve C.solution [答案]C 2020年7月试2/ 12题及答案二、词汇与结构(共计30分，每小题2分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上 6.The processing time_________per embassy. A.various B.variety C.varies [答案]C 7.It will_________about eight percent more than initially projected.A.spendB.payC.cost [答案]C 8._________has good reputation will sooner or later be successful in his business. A.whatever B.whoever C.who sever [答案]B 9.When the rest of the room_________emotional，stay cool and use logic to negotiate and close. A.get B.gets C.got [答案]B 10.Some stores even offer_________lanes for customers with 10 items or less to checkout quickly. A.express B.expire C.exact [答案]A 11.The same is true_________individual proprietorships. A.of B.to C.at [答案]C 12.Some of the customers’ complaints seem_________. A.in acceptable B.unacceptable C.unaccepted [答案]B 13.That might be acceptable_________you handle the insurance fees. A.if B.whether C.even if [答案]A 14.The franchisor_________the franchisee should observe the regulations to make the business go well. A.or B.as well as C.either [答案]B 15.Some of the_________solutions will support these requirements better at3/ 12the moment. A.property B.prosperity C.proprietary [答案]C 16.Did you get the financial records_________shape for your audit next month? A.into B.in C.from [答案]A 17.They exchanged tales of_________or disappointing news of popular items sold out minutes after the spree began at midnight. A.bargains B.deals C.goods [答案]A 18.One kind of partnership is called a limited_________partnership. A.obligation B.responsibility C.liability [答案]C 19.Travelers，when_________the checks，have to sign the checks in the presence of the bank or service clerks.A.buyB.buyingC.to buy [答案]B 20.The instruction describes completely the_________and its safety basis. A.faculty B.facilitate C.facility [答案]C 2020年1月试题及答案二、词汇与结构(共计30分，每小题2分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上6.Please_________an open return flight from Barcelona to Frankfurt. A.paper B.text C.book [答案]C 7.Although he has sought to find a peaceful_________，he is facing more pressure from his business rivals. A.solution B.solute C.solve [答案]A 8.You can download and print off the_________online. A.from B.form C.formal [答案]B 9.The executive team have to hold an urgent4/ 12meeting_________they see the bad market feedback. A.because B.before C.whether [答案]A 10.The team members are_________and helping each other out. A.going on B.getting along C.setting up [答案]B 11.Current_________are those debts that must be paid within the year. A.assets B.equities C.liabilities [答案]C 12.I＇m still working on_________a few problems. A.iron in B.ironing out C.to iron at [答案]B 13._________friends and colleagues greeted each other with that day was“Bought anything today?” A.That B.Who C.What [答案]C 14.When the rest of the room_________emotional，stay cool and use logic to negotiate.A.getB.getsC.got [答案]B 15.But Jerry，have you really thought this_________?You would essentially be giving up the company that your great-grandfather built. A.through B.of C.about [答案]A 16.Can you tell us why you think this makes good business_________to you? A.deal B.sense C.program [答案]B 17._________you have a job，you maybe in the market for another one. A.Even if B.When C.Since [答案]A 18._________the situation maybe，make sure that you don＇t leave your customer with an unanswered question. A.However B.Whenever C.Whatever [答案]C 19.Did you get the financial records_________shape for your5/ 12audit next month? A.into B.to C.from [答案]A 20.If you are intending_________just one Schengen country，you will need to apply for the Schengen visa directly with the embassy or consulate of that particular country. A.to visit B.visiting C.visited [答案]A 2019年7月试题及答案二、词汇与结构(共计30分，每小题2分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上6.That＇s something you can improve by talking to human_________. A.courses B.resources C.sources [答案]B 7.Then your_________will be sold by auction. A.stiff B.staff C.stuff [答案]C 8.At the same time，the negotiator keeps things secret_________would limit his/her ability to negotiate. A.who B.what C.that [答案]C 9.Travelers，when_________the checks，have to sign the checks in the presence of the bank or service clerks. A.buy B.buying C.to buy [答案]B 10.They wanted to_________a discussion on economics. A.initiative B.initiate C.initial [答案]B 11.Better understanding of teamwork can make you a more effective employee and give you an extra_________in your corporate office. A.edge B.badge C.age [答案]A 12.It＇s said that some measures have been taken_________this problem.6/ 12A.dealing withB.to deal withC.dealt with [答案]B 13.His ideas are linked to the theory_________markets are efficient，which means market actors taking all available information to create the correct price for things at any given time. A.which B.who C.that [答案]C 14.If people_________we＇re very valuable they won＇t buy our stock. A.do think B.think C.don＇t think [答案]C 15.Even though he＇s_________out of college and still a bit green，he is a great co-worker. A.flesh B.fresh C.flash [答案]B 16.Looking your customers in the eye shows that we are listening to them and hearing_________. A.why are they saying B.how are they saying C.what they are saying [答案]C 17.Some stores even offer_________lanes for customers with 10 items or less to checkout quickly. A.express B.expire C.exact [答案]A 18.Sometimes I surf online shops to check some related information，and then goto a physical store to do the_________shopping. A.virtual B.simulated C.actual [答案]C 19.While the other people_________and discussed the problem together，Ted ignored them. A.interacted B.intensive C.interviewed [答案]A 20.We can＇t manage that_________you pay for the installation. A.if B.until C.unless [答案]C 2019年1月试题7/ 12及答案二、词汇与结构(共计30分，每小题2分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上6.To attract investors，the government has_________its tax and labor laws. A.adapted B.applied C.adjusted [答案]C 7.Cooperating is simply working together_________teammates_________the good of the team.A.as...forB.with...atC.for...on [答案]A 8.That＇s something you can improve by talking to human_________. A.courses B.resources C.sources [答案]B 9.Among the critiques were allegations_________some franchise uses its political influence to increase its profits. A.which B.what C.that [答案]C 10._________behalf of Vancouver C S Int＇l Trade Corp.，I am pleased to invite you and your colleagues to visit us. A.For B.On C.In [答案]B 11.While the other people_________and discussed the problem together，Ted ignored them. A.interacted B.intensive C.interviewed [答案]A 12.Customers won＇t find store clerks sitting around_________. A.to watch TV or play cards B.watching TV or playing cards C.watching TV or to play cards [答案]B 13.There are more and more_________of software for accounting，this has made the different types of software more accessible in8/ 12terms of costs and variety. A.manufacturers B.manufacturing C.manufactures [答案]A 14.When the rest of the room_________emotional，stay cool and use logic to negotiate.A.getB.getsC.got [答案]B 15.In business，whatever you do，do not_________illegal benefit. A.chase B.choose C.challenge [答案]A 16.An on-line virtual supermarket_________the real supermarket，which makes it feel so real. A.stimulates B.simulates C.similar [答案]B 17.The franchisor _________the franchisee should observe the regulations to make the business go well. A.or B.as well as C.either [答案]B 18.The people in your department seem so_________and nice to be around. A.capacity B.capably C.capable [答案]C 19.At the same time，the negotiator keeps things secret_________would limit his/her ability to negotiate. A.who B.that C.what [答案]B 20.The same is true_________individual proprietor ships. A.of B.to C.at [答案]C 2018年7月试题及答案二、词汇与结构(共计30分，每小题2分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上 6.We used to_________cash advances. A.had B.having C.have [答案]C 7.Better understanding of teamwork can make you a more9/ 12effective employee and give you an extra _________in your corporate office. A.edge B.badge C.age [答案]A 8.The bottom half shows_________this money came from. A.where B.what C.why [答案]A 9.Can you fill me_________?I need some detailed information.A.outB.upC.in [答案]C 10.That＇s something you can improve by talking to human_________. A.courses B.resources C.sources [答案]B 11.What＇s more，it＇s not always so_________for us to pay online as hackers might steal our username and password.A.safetyB.safeC.safely [答案]B 12.Trademarks，proprietary service marks and regulations need_________carefully. A.to be observed B.be observed C.being observed [答案]A 13.For a limited company，this will include the money_________issuing shares，and is known as the share capital A.raise for B.raised by C.raising at [答案]B 14.Some in the market now want government_________in order to reduce costs. A.regulate B.regulation C.regular [答案]B 15._________behalf of Vancouver CS Int＇1 Trade Corp..I am pleased to invite you and your colleagues to visit us. A.For B.In C.On [答案]C 16.Sometimes I surf online shops to check some related information，and then goto a physical store to do the_________shopping. A.actual B.simulated10/ 12C.virtual [答案]A 17.Some stores even offer_________lanes for customers with 10 items or less to checkout quickly. A.expire B.express C.exact [答案]B 18._________you have a job，you maybe in the market for another one. A.Even if B.When C.Since [答案]A 19._________has good reputation will sooner or later be successful in his business. A.whatever B.whoever C.who sever [答案]B 20.Can you tell us why you think this makes good business_________to you? A.deal B.program C.sense [答案]C 2018年1月试题及答案二、词汇与结构(共计30分，每小题2分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上。
商务英语期末考试重点总结
“4Ps”•Provide the customer with the right( product )at the right (price),•promote it in the most attractive way (promotion) and•Making it easily available (place).•Product Promotion Place PriceThese 4 factors are often referred to as the …4 Ps‟ o r the marketing mix 市场经营组合,销售组合4C s: product ---customer value unit price 单价port of lading 装运港Promotion---communication port of destination 卸货港Place---conveniencePrice---cost to the customer3.How to analyze the company’s performance?1.A SWOT analysis is an analysis of the company’s strengths (S) and weaknesses (W) and also of the opportunities (O) and threats (T) that face the company.2. it assesses performance not just in the company, but against other similar firms.3. The info helps managers plan and make strategic decisions about the future of the company.4. Sometimes it can be useful to get a management consultant to do the analysis and recommend changes to make it more efficient.L/C (Letter of Credit)信用证①Confirmed letter of Credit 保兑信用证with a Confirming Bank 保兑行②Unconfirmed letter of Credit 不保兑信用证4. ①Sight L/C 即期(付款)信用证②Time L/C 远期信用证Deferred Payment Credit 延期(付款)信用证L/C > D/P at sight > D/P after sight > D/ADocumentary Collection 跟单托收*1) D/P (Documents against Payment) 付款交单2) D/A (Documents against Acceptance) 承兑交单D/A is always after sightCIF: Cost, insurance and freight到岸价CFR: Cost and Freight=C&F 成本加运费FOB: Free on board (装运港)船上交货价,离岸价FAS: Free Alongside Ship(装运港)船边交COD: cash on delivery 货到付款EMP：European main portsETA :估计到达时间B/L：提货• 1. Bill of Lading 提货单• 2. Invoice 发票• 3. Packing List / Weight Memo / Measurement List•装箱单/重量单/尺码单•Airway Bill (of Lading) 空运提单•Ocean Bill of Lading, B/L 海运提单•Partial shipment 分批装运•ETA (estimated time of arrival) 预抵期•Inquiry 询盘Offer 发盘Counter offer 还盘Acceptance 接盘Sales contract销售合同•Discounts for bulk =quantity discount 大量购买折扣•Cash /seasonal discount 付现、季节性折扣•Commission 佣金Transaction 交易•Hike 高涨Slide 跌落Shoot up 猛增Slip back 倒退bottom out 最低lay of 裁员advertising campaign 广告宣传活动inventory 存货清单aviation 航空•Year on year 与上年同期相比over haul 检修mechanic 技工•Agenda 议事日程minutes 会议记录work ethics 职业操守•分机Extension 总机switch board•Annual revenue 年收入employees/head count 职员人数•Quality first ,trust foremost 质量第一，诚信至上•Marketer 营销商He who has an art has everywhere a part 有一技之长者到处都可以立足。
【优质】高级商务英语期末复习 12更新版 12 15 08 11 40
《高级商务英语》课程期末复习要求和资料II．本课程学习建议：1）完成教材的前20个单元的学习，复习可适当侧重前16个单元；2）网上记分作业（四次，网上完成，自动记分）占形考成绩的50%，一定要按时完成；3）课堂表现（占形考成绩的50%）主要由课堂出勤、课堂讨论参与情况、BBS讨论参与情况等确定；4）《高级商务英语》课程的网上课堂补充练习很重要，希望按时完成，这些知识期末考试要充分体现。
III. 期末考试各考题复习要求一）客观题（55%）1) 单项选择题（30分；30小题，每题1分）（1）掌握教材《新剑桥商务英语》（高级）中的相关商务知识和语言知识。
（2）掌握《高级商务英语》课程期末复习资料中第1部分客观题“PartI Multiple Choices”中的120道选择题。
★2) 阅读选择题（10分；5小题，每题2分）来自课外, 重点复习《高级商务英语》课程网上课堂“导学辅导区”补充练习中的4篇阅读文章。
★3）阅读正误判断题（15分；5小题，每题3分）重点掌握教材《新剑桥商务英语》（高级）中的下列5篇阅读材料和相关练习：（1）教材《新剑桥商务英语》（高级）第21-23页Unit 3 → 1c Reading和1d Comprehension;（2）教材《新剑桥商务英语》（高级）第36-38页Unit 5 → 2b Reading和2c Comprehension;（3）教材《新剑桥商务英语》（高级）第55-56页Unit 8 →1d Reading和1e Comprehension;（4）教材《新剑桥商务英语》（高级）第65-66页Unit 10 → 1C Reading和1d Comprehension;（5）教材《新剑桥商务英语》（高级）第97-99页Unit 16 → 2a Reading和2b Comprehension。
二）主观题（45%）1）句子翻译（15分；3小题，每题5分）a)掌握《新剑桥商务英语》（高级）（学生辅导手册）Unit1-16中难点注释中的英译中题。
商务英语期末考试题及答案
商务英语期末考试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a common business practice?A. Negotiating contractsB. Attending business meetingsC. Watching TV during work hoursD. Networking2. The term "due diligence" refers to:A. The process of making coffeeB. The process of thoroughly investigating a businessC. The process of paying billsD. The process of filing taxes3. What does "B2B" stand for in business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. In a business context, "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rules of InvestmentD. Revenue of Investment5. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To analyze the strengths and opportunities of a companyC. To analyze the weaknesses and threats of a companyD. All of the above6. The term "blue chip" is used to describe:A. A high-quality, stable companyB. A new, innovative companyC. A company that is struggling financiallyD. A company that is environmentally friendly7. What does "IPO" stand for?A. International Product OfferingB. Initial Public OfferingC. International Product OrderD. International Product Operation8. Which of the following is a form of non-verbal communication in business?A. EmailB. Body languageC. Phone callD. Memo9. The acronym "PEST" in business analysis stands for:A. Political, Economic, Social, and TechnologicalB. Product, Equipment, Service, and TechnologyC. Plan, Execute, Strategy, and TechnologyD. Performance, Evaluation, Strategy, and Tactics10. What is the primary goal of a marketing strategy?A. To increase market shareB. To decrease costsC. To reduce competitionD. To decrease the company's workforce答案：1. C2. B3. A4. A5. D6. A7. B8. B9. A 10. A二、填空题（每空1分，共10分）11. The process of exchanging goods or services for money is known as _________.(交易)12. A company's _________ is its most valuable asset.(品牌)13. The term "synergy" refers to the concept that the whole is greater than the sum of its parts, which is often used in _________.(商业合并)14. In business, a "prospect" is a potential _________.(客户)15. A "feasibility study" is conducted to determine the_________ of a project.(可行性)16. The acronym "R&D" stands for _________ and Development. (研究)17. A "balance sheet" is a financial statement that providesan overview of a company's _________.(财务状况)18. "E-commerce" refers to the buying and selling of goods or services using the _________.(互联网)19. "Outsourcing" is the practice of hiring another company to perform _________.(任务)20. The term "intellectual property" refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, images, and _________.(品牌)答案：11. 交易 12. 品牌 13. 商业合并 14. 客户 15. 可行性 16. 研究17. 财务状况 18. 互联网 19. 任务 20. 品牌三、简答题（每题5分，共20分）21. Explain the concept of "branding" in business.品牌在商业中的概念是指通过名称、术语、标志、设计、符号或任何其他特征来区分一个公司的产品或服务。
【优质】高级商务英语期末复习 12更新版 12 15 08 11 40
《高级商务英语》课程期末复习要求和资料II．本课程学习建议：1）完成教材的前20个单元的学习，复习可适当侧重前16个单元；2）网上记分作业（四次，网上完成，自动记分）占形考成绩的50%，一定要按时完成；3）课堂表现（占形考成绩的50%）主要由课堂出勤、课堂讨论参与情况、BBS讨论参与情况等确定；4）《高级商务英语》课程的网上课堂补充练习很重要，希望按时完成，这些知识期末考试要充分体现。
III. 期末考试各考题复习要求一）客观题（55%）1) 单项选择题（30分；30小题，每题1分）（1）掌握教材《新剑桥商务英语》（高级）中的相关商务知识和语言知识。
（2）掌握《高级商务英语》课程期末复习资料中第1部分客观题“PartI Multiple Choices”中的120道选择题。
★2) 阅读选择题（10分；5小题，每题2分）来自课外, 重点复习《高级商务英语》课程网上课堂“导学辅导区”补充练习中的4篇阅读文章。
★3）阅读正误判断题（15分；5小题，每题3分）重点掌握教材《新剑桥商务英语》（高级）中的下列5篇阅读材料和相关练习：（1）教材《新剑桥商务英语》（高级）第21-23页Unit 3 → 1c Reading和1d Comprehension;（2）教材《新剑桥商务英语》（高级）第36-38页Unit 5 → 2b Reading和2c Comprehension;（3）教材《新剑桥商务英语》（高级）第55-56页Unit 8 →1d Reading和1e Comprehension;（4）教材《新剑桥商务英语》（高级）第65-66页Unit 10 → 1C Reading和1d Comprehension;（5）教材《新剑桥商务英语》（高级）第97-99页Unit 16 → 2a Reading和2b Comprehension。
二）主观题（45%）1）句子翻译（15分；3小题，每题5分）a)掌握《新剑桥商务英语》（高级）（学生辅导手册）Unit1-16中难点注释中的英译中题。
商务英语复习资料(DOC)
Unit OneⅠ.英译汉：1. trading bloc 贸易集团2. import share 进口额度3. production and distribution sharing 合作生产和分配共享4. global reorientation 全球性的重新定位5. conduct international business 从事国际商务6. insurance company 保险公司7. provide for efficient transportation 提供便利交通8. forge a network of global linkages 形成全球网络（联网）9. international investment 国际投资e and acceptance of the common coinage采用和接纳同一货币制度Ⅱ.汉译英1.贸易惯例business practice2.石油危机oil shock3.市场份额market share4.完成交易carry out transaction5.以市场为基础的商业交易market based business transaction6.跨国公司multinational corporation7.国际贸易量volume of international trade8.主要经济大国major economic powers9.提高生活水平improve the standards of living10.股票市场stock market11.年销售额annual sales12.国内生产总值gross domestic productUnit TwoⅠ.英译汉1.patterns of world trade 世界贸易格局2.bulky or perishable goods 大件货物或易腐烂商品3.a heavy consumer of natural resources 自然资源的主要消费者4.an elite group of merchants and entrepreneurs 商业和企业家的精英群体5.outlaw strip mining of coal 立法禁止采矿6.resist foreign investment in one's industry 抵制外国在某国工业方面的投资7.undertake steps to limit oil consumption 采取措施限制石油消费8.impose tariffs and quotas on imported items采取对进口商品征收关税和实行配额9.International Bauxite Association (IBA) 国际铝矿协会anization of Petroleum Exporting Countries (OPEC)石油输出国组织Ⅱ.汉译英1.初级产品primary commodities2.价格下跌price drop3.劳动成本labor costs4.生产国和消费国producing and consuming nations5.粮食主要出口商dominant exporters of grains6.国际收支balance of payments7.第三方 a third party8.批量生产mass-produce9.比较成本理论theory of comparative advantage10.金属含量metal content11.期货交割futures delivery12.商品期货交易commodity futures trading13.采取保护主义措施take protectionist measures14.消费国consuming countries15.运输费用transportation expenses16.减缓对石油的依赖lessen one’s dependence on oil17.炸糖加工设备sugar processing facilities18.外汇foreign exchangeⅢ.短文翻译The theory of international trade has changed drastically from that first put forward by Adam Smith. The classical theories of Adam Smith and David Ricardo focused on the abilities of countries to produce goods more cheaply than other countries. The earliest production and trade theories saw labor as the major factor expense that went into any product. If a country could pay that labor less, and if that labor could produce more physically than labor in other countries, the country might obtain an absolute or comparative advantage in trade.国际贸易理论自从亚当史密斯第一次提出后就发生了很大的变化。
商务英语期末考试重要知识点.（推荐阅读）
商务英语期末考试重要知识点.（推荐阅读）第一篇：商务英语期末考试重要知识点.第一题翻译选择;第二题短语互译;第三题阅读;第四题完型填空1.Rising damp, if not treated effectively, could in time cause extensive damage to the structure of your home, ruin decoration and furniture.如果处理不当,墙内潮气最终可能会对房屋的结构造成大面积破坏,毁掉装修和家具。
2.This contract is entered into as of the seventh day of March, 2002, by and between Lonk Co.Ltd., a corporation organized under the laws of the United States of America(hereinafter called t he “Purchaser”, and Wingo Co.Group, a corporation organized under the laws of the People’s Republic of China(hereinafter called the “Seller”.本合同由依照美国法律成立的龙科有限公司 [以下简称买方 ]和依照中华人民共和国法律成立的文果集团公司 [以下简称卖方 ]之间于 2002年 3月 7日订立。
3.Multinational bank's services include issuing letter of credit, buying and selling foreign exchange, issuing banker's acceptances, accepting Eurocurrency deposits, making Eurocurrency loans, and assisting in the marketing of Eurobonds.跨国银行提供的服务包括开立信用证、买卖外汇、开证行承兑、接受欧洲货币储存、提供欧洲货币贷款以及发行推销欧洲货币债券。
商务英语国际商务期末复习资料
商务英语国际商务期末复习资料简答1. The Globalization of ProductionThe globalization of production refers to the tendency among firms to source goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production (such as labor, energy, land, and capital).By doing so, companies hope to lower their overall cost structure and/or improve the quality or functionality of their product offering,thereby allowing them to compete more effectively.2. The differences between common law and civil law?Common law is based on tradition, precedent, and custom.(1) A common law system is more flexible that other systems.(2) Judges in a common law system have the power to interpret the law so that it applies to the unique circumstances of an individual case.(3) Each new interpretation sets a precedent that may be followed in future cases.(4) As new precedents arise, laws may be altered, clarified, or amended to deal with new situations.Civil Law is based on a detailed set of laws organized into codes. (1) When law courts interpret civil law, they regard to these codes.EX. Germany, France, Japan, and Russia(2) A civil law system tends to be less adversarial than a common lawsystem(3) The judges rely upon detailed legal codes rather than interpreting tradition, precedent, and custom. Judges under a civil law system have the power only to apply the law.3. How corruption effect economy?(1) High levels of corruption significantly reduce the FDI, level of international trade, and economic growth rate in a country.(2) By siphoning off profits, corrupt politicians and bureaucrats reduce the returns to business investment and, hence, reduce the incentive of both domestic and foreign businesses to invest in that country.(3) The lower level of investment that results hurts economic growth.4. Why we need to protect intellectual property?The philosophy behind intellectual property laws is to reward the originator of a new invention, book, musical record, clothes design, restaurant chain, and the like, for his or her idea and effort. Such laws stimulate innovation and creative work. They provide an incentive for people to search for novel ways of doing things, and they reward creativity.。
商务英语期末复习-直击试卷
商务英语期末考试总复习一、词汇翻译（英译汉） 20分二、介词填空 10分1.The shares peaked at 260p in September.2.Sales fell from￡5.6m to￡4.8m.3.There was a decrease in net profit.4.Sales rose by￡2m. This was a rise of approximately 4%.1.The lights keep going out/off. We’ll have to get maintenance to fix them.2.The risk of an accident happening is remote.3.The first aid facilities are cause for concern.4.The written document will be useful for future reference.5.Concentrate on the most significant hazards.6.You should take into account members of the public who might visit your workplace.7.The accidents resulted in two company cleaner being absent from work for two days.8.How can such incidents be prevented from happening again?1.The free meal didn’t make up fo r the delay.2.Their attraction is based on price.3.No reason for the long delay was given.4.The in-flight meal was good value for money.5.Debonair is based at Luton airport.6.These times don’t fit in with your plans.7.Fastjet provides the best value in terms of in-flight catering.8.In the wake of increased competition, certain airlines are changing strategy.三、阅读理解 30分P093—BADCA DADBC ADCBB P105—ABC DCD P117—CDAAA DCBBA CDADC四、图表描述 20分P12-Sample 2You should spend no more than 20 minutes on this task.●The table below shows consumer preferences for the feature of automatic washing machines in different countries.●Write a report to your university lecture describing all the information shown on the table.You are required to write at least 150 words on this task..Suggest answerThe above table indicates consumer preference on automatic washing machines in four different European countries, namely United Kingdom, Germany, France and Sweden. The features of automatic washing machines include shell dimensions, drum materials, loading, capacity, spin speed, water heating system, styling features, and washing actions.It seems that Germany and France consumer have many common preferences, while the UK and the Sweden have the same requirements in some aspects. For example, Germany and France people all like automatic washing machines with 34’’ and narrow shells, enamel drum, 5kg capacity, and agitator washing action, while both the UK and the Sweden prefer 34’’ and wide shells, stainless steel drum, 6kg capacity, and tumble washing action.Consumers in every country except the UK favor front loading to top loading. The British and the Swedes want a water heating system, but this is not so elsewhere.With regard to spin speed, the four countries have different requirements, the UK, 850rps, the Germans 700rpm, the France 600rpm, and the Sweden 800rpm.Looking at styling features, we may find that each country has a different preference, the British favoring an indestructibleappearance, the Germans requiring an inconspicuous machine, the French an elegant one, and the Sweden a strong looking product.P15-Sample 5You should spend no more than 20 minutes on this task.●The table below gives some figures, which show social and economic indicators for four countries in 1994, according toUnited Nations statistics.●Write a report to your university lecture describing all the information shown on the table.You are required to write at least 150 words on this task..Suggest answerThe above chart shows four social and economic indicators of four countries in 1994, namely: annual income per person, life expectance at birth, daily calorie supply per person and adult literacy rate in Canada, Japan, Peru and Zaire. Canada and Japan are among the developed countries while Peru and Zaire are developing countries.First, let’s look at the figure of annual income per person. Canada is $ US11,100, Japan is $ US15,760, which is overwhelmingly higher than that of Peru ($ US160) and Zaire ($ US130).Second, with regard to the life expectancy at birth, there is a huge gap between developed countries and developing countries. The Canada people are 76, which are almost the same as Japan (78). However, the Peru is just 51, and the Zaire is only 47.Third, looking at daily calorie supply per person, developed countries also enjoy higher figures; Canada is 3326 and Japan 2846. On the contrary, Peru and Zaire separately is 1927 and 1749.Forth, it’s turn to adult literacy rate, the percentage of Canada and Japan boast the highest figure, 99%, while Peru is 68%, and Zaire is just 34%.From the chart, we can see that the two developed countries, Canada and Japan, enjoy higher living standard, while the two developing countries, Peru and Zaire, keep on lower living standard. Moreover the differences are huge. For example, the annual income per person of Japan is about 100 times than that of Peru.五、写作 20分P106-1/2-MemoPart one●You are a manager at an auditors called Golding & Co. Your company has just merged with a competitor to becomeMasonGolding. You have been asked to inform staff of the change of name.●Write a memo of 40-50 words✧Informing staff of the new name✧Telling them to start using the new name✧Asking staff to use only the new name after that timeSuggest answerTo: All staffFrom: Mr PortI would like to inform you that, following the recent merger with Mason and Son, the new name for our company will beMasonGolding. This name becomes official on 17.09.01. Please note that from this time, the new company name only should be used.Thank you.Part two●You are the manager of a small office. In order to reduce costs and improve the company’s environmental practices, youhave decided to collect and recycle all paper used in the office.●Write a memo of 40-50 words✧Inform staff of the new policy✧Explaining how the paper will be collected✧Requesting staff to cooperate with the schemeSuggest answerTo: All staffFrom: Paul BlakePlease note that from next Monday we are introducing an environmentally friendly scheme. All used paper from the office will be recycled. Used sheets should be placed in the green bin next to the photocopier for collection. All staff are asked for their full cooperation with this scheme.P144-1/2-E-mailPart one●You are a regional salesman for an office equipment supplier. You are organizing your schedule for visiting your existingclients next month.●Write an e-mail of 40-50 words to one of your clients✧Explaining why you would like to visit them✧Proposing a time to visit✧Asking them to suggest an alternative if necessarySuggest answerDear Mr DriscollOur new catalogue is now ready. I will be in your area on 14th August and would be able to visit your office to discuss our special Autumn offers with you then. Please let me know if this would be convenient or contact me to suggest an alternative.Part two●You are a key account manager for a telecommunications company. You are going to be out of the office for a week.●Write an e-mail of 40-50 words to your client:✧Telling them how long you will be away✧Explaining where you will be✧Suggesting who they can contact while you are awaySuggest answerDear Mr PawlakI will be out of the office for ten days from 18th March. I will be attending the Telecommunications Trade Fair in Hamburg. While I am away my colleague Chloe Richards will be looking after my clients, please contact her with any queries or problems you may have.提醒：第四部分（图表说明）和第五部分（写作）的答案只可参考其格式和写作思路，考试不准照搬范文（默写也不行），否则按〇分处理。
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参考答案：1）遗留数据库2）来自非数据源的数据3）无物理连接的数据4）脏数据
5、数据仓库、联机分析处理和数据挖掘之间有什么关系？
参考答案：
数据仓库是在数据库基础上发展而来的，它通常有三个部分：数据仓库（data warehousing）、联机分析处理(olap)及数据挖掘(datamining)，它们之间具有极强的互补关系。
12、数据仓库元数据描述了数据的结构、内容、码、索引等项内容。
答案：√
13、模型辅助决策系统一般可以使用若干个模型来解决同一问题。
答案：×
不同模型一般不能解决同一问题。
14、数据清洗是数据转移的一种基本类型，它能通过范围检验、枚举清单、相关检验等方法来来完成。
答案：√
15、继承不是数据转移的基本类型的是：
7、OLAP的特性是快速性、可分析性、多维性、信息性、独占性
答案：×
快速性、可分析性、多维性、信息性、共享性
8、关于OLAP和OLTP的区别的描述是否正确：与OLAP应用程序不同，OLTP应用程序包含大量相对简单的事务；OLAP的特点在于事务量大，但基本特征为：面向主题的、集成的、不可更新的、不随时间变化的。
答案：√
4、在数据仓库环境中，并不存在操作型环境中所固定的和较确切的处理流，数据仓库中数据的分析和处理更灵活，且没有固定的模式。
答案：√
5、数据仓库的测试，在测试之前没必要制定详细的测试计划。
答案：×
数据仓库的测试，在测试之前要制定详细的测试计划。
6、OLAP技术的核心是对用户的快速响应。
答案：×
OLAP技术的核心是多维分析。
12、立方体（CUBE）结构
答案：立方结构指用三维或更多的维数来描述一个对象,每个维彼此垂直。数据的测量值发生在维的交叉点上,数据空间的各个部分都有相同的维属性。
13、ROLAP
答案：ROLAP方案以二维关系表为核心表达多维概念，通过将多维结构划分为两类表:维表和事实表，使关系型结构能较好地适应多维数据的表示和存储;通过关系表间的连接来查询数据的ROLAP系统，系统性能成为最大问题。
答案：√
37、报表结构包括数据定义、报表布局、报表定义语言。
答案：√
38、在星型架构中，层次结构的所有信息都存储在相同的表中。父维度（组维度或曾祖维度等）的信息被添加到层次结构的最高层维度的维度表中。
答案：×
在星型架构中，层次结构的所有信息都存储在相同的表中。父维度（组维度或曾祖维度等）的信息被添加到层次结构的最低层维度的维度表中。
4、粒度
答案：数据仓库的数据单位中保存数据的细化或综合程度的级别。细化程度越高，粒度越小。
5、分割
答案：数据分散到各自的物理单元中去，它们能独立地处理。
6、维
答案：是人们观察数据的特定角度，是考虑问题时的一类属性，属性集合构成一个维(时间维、地理维等)。
7、维的层次
答案：人们观察数据的某个特定角度(即某个维)可以存在细节程度不同的各个描述方面(时间维：日期、月份、季度、年)。
答案：√
24.粒度指的是数据仓库中数据单元的细节程度或综合程度的级别。细节程度越高，粒度级别就越低，查询范围越广泛。
答案：×
粒度指的是数据仓库中数据单元的细节程度或综合程度的级别。细节程度越高，粒度级别就越低，查询范围越狭窄。
25. OLAP的基本操作包括：上卷、．下钻、切片、联合
答案：×
不包括联合。
答案：×
面向主题的、集成的、不可更新的、随时间变化的。
10、OLAP是联机分析处理，以数据仓库进行分析决策的基础
答案：：√
11、关于OLAP和OLTP的说法，是否正确：OLTP事务量大，但事务内容比较简单且重复率高；OLAP的最终数据来源与OLTP不一样
答案：×
OLTP事务量大，但事务内容比较简单且重复率高；OLAP的最终数据来源与OLTP一样
1)数据仓库是为了满足人们在高度数据积累基础上进行数据分析的需要而产生的，数据仓库是进行分析决策的基础，因而还必须有强有力的工具辅助管理决策者进行分析和决策。
2)联 机分析处理是专门为支持复杂的分析操作而设计的，侧重于对决策人员和高层管理人员的决策支持，可以应分析人员的要求快速、灵活地进行大数据量的复杂查询处 理，并且以一种直观易懂的形式将查询结果提供给决策人员，以便准确掌握企业的经营状况，了解市场需求，制定正确方案，增加效益。
26、OLAM技术一般简称为“数据联机分析挖掘”，OLAM服务器通过用户图形接口接收用户的分析指令，在元数据的指导下，对超级立方体作一定的操作。
答案：√
27、基本数据的元数据包括与数据源、数据仓库、数据集市和应用程序等结构相关的信息。
答案：√
28、数据流任务为将数据从一个或多个源转移到一个或多个目标提供了直接的路径。
答案：×
必须以中括号括起来。
32、DISTINCTCOUNT函数和COUNT函数的结果和功能基本相同，唯一不同的是对于集合中多次出现的同一成员，DITINCTCOUNT函数只计算一次。
答案：√
33、数据挖掘能完成的任务包括：分类、回归、分割、关联、序列分析、概率预测等。
答案：√
34、数据挖掘结构中的每一列必须是下列用法之一：键、输入、输出、预测、但预测、忽略。
数据挖掘与 OLAP（联机分析处理）和区别：OLAP 可以为您提供实际的信息，而数据挖掘可以帮助您预测和预报结果或特性。
6、OLTP和OLAP有何区别？
8、维属性
答案：描述维特征的设置，对应于维表的字段。
9、维成员
答案：维的一个取值。是数据项在某维中位置的描述。(“某年某月某日”是在时间维上位置的描述)
10、多维数组
答案：维和变量的组合表示。一个多维数组可以表示为：(维1，维2，…，维n，变量)。(时间，地区，产品，销售额)
11、数据单元
答案：多维数组的取值。(2000年1月，上海，笔记本电脑，$100000)
一、名词解释题（20题）
1、数据仓库
答案：数据仓库就是一个用以更好地支持企业或组织的决策分析处理的，面向主题的，集成的，不可更新的，随时间不断变化的数据集合。
2、ETL
答案：ETL（Extract/Transformation/Load）—数据装载、转换、抽取工具。
3、元数据
答案：关于数据的数据，用于构造、维持、管理、和使用数据仓库，在数据仓库中尤为重要。
3)数据挖掘是数据库中知识发现、知识抽取、数据发掘、数据探索、数据模式处理、数据获取、信息获取的软件。其目的是帮助决策者寻找数据间潜在的关联，发现被忽略的要素，而这些信息对预测趋势和决策行为是十分有用的。
数据仓库和数据挖掘之间有什么关系：数据仓库实现数据的存储，并消除很多的数据冗余以及与系统管理有关的问题，从而允许使用数据挖掘的人将工作集中于分析方面。
2、数据挖掘研究内容是什么?
参考答案：
主要研究内容包括基础理论、发现算法、数据仓库、可视化技术、定性定量互换模型、知识表示方法、发现知识的维护和再利用、半结构化和非结构化数据中的知识发现以及网上数据挖掘等。
3、数据挖掘提取出的知识主要由哪些类型?
参考答案：
数据挖掘所发现的知识最常见的有以下四类：广义知识（Generalization），关联知识（Association），分类知识（Classification＆Clustering），预测型知识（Prediction），偏差型知识（Deviation）。
二、判断分析题（40题）
1、数据仓库是随时间变化的，它捕捉到的新数据会覆盖原来的快照。
答案：×
数据仓库不断更新数据，但保留了历史数据，不会将其覆盖。
2、基本数据的元数据包括与数据源、数据仓库、数据集市和应用程序等结构相关的信息。
答案：√
3、数据粒度的具体划分将直接影响数据仓库中的数据量以及查询质量。
18、KPI
答案：
关键性能指标。可以定义简单的图示方法，一分析组织中重要的商务智能。KPI必须能让决策制洞察组织运行的一些主要方面。KPI通常认为是数字仪表板概念的一部分。
19、事实表
答案：事实表是进行分析的实体表，里面包含维表关键字与度量值。
20、聚合
答案：聚合是通过给定的维度汇总出来的一个值，或者是组合一系列维度所创建的单一值。
16、直接数据挖掘
答案：直接数据挖掘指的是，挖掘目标可利用可用的数据建立一个模型，这个模型对剩余的数据，对一个特定的变量（可以理解成数据库中表的属性，即列）进行描述，可以根据数据项的值精确确定某种结果。
17、间接数据挖掘
答案：间接数据挖掘指的是目标中没有选出某一具体的变量，用模型进行描述；而是在所有的变量中建立起某种关系，对数据中存在的规则做一种描述，或者根据数据的相似性把数据分组。
14、MOLAP
答案：MOLAP方案是以多维方式来组织数据，以多维方式来存储数据；在多维数据模型的表达方面，多维矩阵比关系表更清晰且占用的存储更少。
15、数据挖掘
答案：数据挖掘(Data Mining)，又称数据库中的知识发现(Knowledge Discovery in Database,KDD)，是指从大型数据库或数据仓库中抽取出潜在的、有价值的知识（模型或规则）的过程
答案：√
29、用于商业智能的数据可以分为三个类别：度量、维度、层次结构。
答案：×
用于商业智能的数据可以分为四个类别：度量、维度、属性和层次结构。
30、UMD的优点包括：在事务数据上建立OLAP系统，较少的延迟，方便创建和维护，使用源代码控制设计版本。
答案：√
31、MDX中的标识符（成员名称、维度名称、层次级别等）包含空格或其他特殊字符，或者以数字开头时，必须以圆括号括起来。
答案：√
21、OLAP的服务引擎都应满足分析模型及应用在功能、规模和技术特征上的要求。但其对OLAP服务器的管理能力没有特别的要求。