营销活动策划PPT英文版
营销活动策划方案PPT
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重要时间节点五
2022年11月11日8：00活 动为全场8折起
活动目的与主题
双11也是历年电商必争之节日，活动和宣传力度之大，参与品类品牌之多，活动形式之丰富均是年度之最。 在天猫商城活动中分一杯羹的同时，宣传我们的品牌，挖掘潜在的客户。
满300元即可 参加
满600元即 可参加
满900元即可 参加
第一部分： 活动目的与主题
活动目的与主题
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活动目的一
双十一，是全网都知道的购物节日，有很好的购物气氛;利用双十一打 造明星产品，可以更好的缩短及达到更好的打造效果。
活动目的二
通过双十一，缤绿店铺的明星产品达到的效果为：月销量1000件以上(刷 单200-300单右---为15000元销售额
爆品选择三
白茶99元买一送二。 此处文字替换成具体内容。
爆品选择二
红茶87元买一送一。 此处文字替换成具体内容。
爆品选择四
普洱茶90元买一送二。 此处文字替换成具体内容。
活动计划与细节
包装与品质
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通过对这些产品的包装、品质
促销与重量
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促销、产品重量的分析内容
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活动的力度
决定拿这款产品做买一送一的促销
优势
流量
打造明星产品的重要性
因此，打造缤绿的明星产品，不仅可以使品牌的形象在市场中占有优势，更可 以给店铺带来更多的免费流量，活跃店铺气氛，带动店铺其他产品的销售，提 高店铺销售额、品牌关注率等重要作用。
第二部分： 活动计划与细节
活动计划与细节
爆品选择一
绿茶99元买一送一。 此处文字替换成具体内容。
明星产品是指在商品销售中，销售量 很高的商品，人气很高的商品。明星 产品对于店铺来说的意义极为总要。
营销策划PPT3
广告策划 / 公关策划 / 组织方案 / 会务安排
The user can demonstrate on a projector or computer, or print the presentation and make it into a film to be used in a wider field
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
活动内容构成
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
活动前期准备
Pre event preparation
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
P A R T 0 1
活动总体思路
General idea of activity
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用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片用户可以在投影仪或者计算机上进行演示，也可以将演示文稿打印出来，制作成胶片
活动总体思路
General idea of activity
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活动策划PPT模板
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方案概述
Marketing Activity Planning Scheme
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方案概述
Marketing Activity Planning Scheme
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SNS营销活动策划方案书营销方案策划PPT模板
社会化网络营销
SNS营销，即社会化网络营 销，是利用SNS网站的分享 和共享功能，通过即时传 播，提高企业产品和服务
的影响力和知名度
具体表现
具体表现在社交网站上通 过广告、口碑传播等进行 产品推销、品牌推广等活 动。这是一种随着网络社 区化而兴起的营销方式
感谢您的观看
SOCIAL NETWORKING SERVICES MARKETING PROMOTION 汇报人：
基本概念
基本概念
社交化网络结构
SNS俗称社会性网络服务，是 一种新兴的网络应用，是指人 和人之间通过朋友、理想、交 易、兴趣、爱好等一定关系建
立起来的社交化网络结构
系统网络形态
SNS是基于现实六度关系理论 发展起来的社会网络关系系统 网络形态。具有代表性的如微 博、人人网、开心网等，它们
拥有大量的用户群体
作为一个不断创新和发展的营销模式，越来越多的企业尝试着在SNS网站 上施展拳脚，无论是开展各种各样的线上的活动、产品植入、市场调研、 以及病毒营销等，所有这些都可以在这里实现。
SNS营销可以有效降低企业的营销成本
与传统广告形式相比，无须大量的广告投入，相反因为用户的参与性、分 享性与互动性的特点很容易加深对一个品牌和产品的认知，容易形成深刻 的印象，从媒体价值来分析形成好的传播效果。
对什么信息反感等等。
账户的名称要与你 传播的品牌相呼应
我们需要去培养属于自己的品牌群 组，通过活动的形式为站添加小组 的人气，有了属于自己的品牌群组 之后，这个小组的组员都会是你传
播品牌最好的渠道。
营销策略
03
优势特点
ADVANTAGES AND CHARACTERISTICS
优势特点
《英文版营销》课件
The means by which a company communicates its value proposition to customers This includes advertising, public relationships, sales promotion, and personal selling
01
Marketing Overview
Definition of Marketing
Marketing Definition
The process of creating, communicating, and delivering value to customers through the satisfaction of their needs and wants
Product differentiation
Market Segmentation
Developing unique features or services that differentiate a product from its competitors
Targeting specific customer groups with products that meet their unique needs
02
It helps businesses identify the most profitable target market and develop marketing strategies that are detailed to the specific needs and preferences of that market segment
营销活动策划方案PPT
产品模式A
产品模式B
产品模式C
用户 质量
价值
质量
用户
价值
质量
用户
价值
响应
反馈
增长
响应
反馈
增长
响应
反馈
增长
公司标志
PART THREE
商业模式
Business model
市场规模
市场规模巨大且不断扩大
确保整体业务规模与盈利能力的稳定，加强各板块整合升 级。积极探素、培育新业务和发展模式以形成
业务平台
ONTENTS
目录
01 公司介绍 Company Profile 02 产品介绍 Product description 03 商业模式 Business model 04 运营状态 Operational status 05 融资计划 Financing plan
公司标志
PART ONE
公司介绍
Company Profile
企业概况
设计公司是集平面、空间、动漫、交互式、工业、建筑 等线上线下视觉创意为一体的专业化设计公司。设计公司是 为相关客户提供设计方面的技术支持，从专k的设计和可实现 性的角度上，为客户解决项目设计方面的服务而成立的企业 机构，这种企业机构-般具有商业与艺术的气息，具有一定有 矛盾性质，主要以公司的业务性质、及团队结构来体现公司 性质。
20% 40%
60%
区域1 区域2 区域3
确保整体业务规模与盈利能力的稳定 加强各板块的整合升级
积极探索、培育新业务和发展模式形 成新的领域。
50%
区域1 区域2 区域3
确保整体业务规模与盈利能力的稳定 加强各板块的整合升级
积极探索、培育新业务和发展模式形 成新的领域。
营销策略英文课件 (4)
Responding to competitors’ price cuts
•Ignore decrease •Undercut
•Deflect the cut
Responding to competitors’
price increases
•Respond in kind •Maintain but
Why is the product going into decline? Is the environment right for a rejuvenation
strategy? What does the product name mean to the market? Is there still a segment worth reaching? Can value be created for customers?
General Motors used a value pricing strategy.
Implementing price cuts
•Capacity utilisation •Market dominance
•Market defence
Implementing price increases
Identify the factors which influence price and pricing strategies
THE MARKETING MIX
Product Price Place Promotion
ADD FOR SEVICES:
People Processes Physical Evidence
英文版营销PPT
1-4
Chapter Roadmap
What Do We Mean by “Strategy?” Strategy and the Quest for Competitive Advantage Identifying a Company’s Strategy Why a Company’s Strategy Evolves Over Time A Company’s Strategy Is Partly Proactive and
without a rudder.”
Joel Ross and Michael Kami
Chapter Learning Objectives
1. Understand the role of business strategies in moving a company in the intended direction, growing its business, and improving its financial and market performance.
Display corporate responsibility and environmental sustainability
Control costs of opening new stores
Promote customer-friendly service and enhance store ambience by making Starbucks a great place to work
营销方案活动策划PPT模板
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EVENT PLANNING
活动内容构成
第二部分
marketing plan and activity planning marketing plan and activity planning marketing plan planning
PPT科普：PPT是由微软公司推出的一款图形演示文稿软件，全称为“PowerPoint”，，大家都喜欢说成英文PPT，也可以算做是缩写。中文名称叫“幻灯片”或“演示文稿”。一般与“投影仪”配合使用，通常在培训、会议场合使用。也可将PPT打印成一页一页的幻灯片，可以将PPT保存到光盘中以进行分发，并可在幻灯片放映过程中播放音频流或视频流。
EVENT PLANNING
活动经费预算
第四部分
marketing plan and activity planning marketing plan and activity planning marketing plan planning
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目录
EVENT PLANNING
英文版营销PPT(1)
For Discussion: Your Opinion
From your perspective as a consumer, does Starbucks’ strategy (described in Illustration Capsule 1.1) seem to be well-matched to industry and competitive conditions?
英文版营销PPT(1)
Key Elements of a Successful Strategy
n Developing a successful strategy hinges on making competitive moves aimed at
v Appealing to buyers in ways to set the company
n In choosing a strategy, management is in effect saying,
“Among all the many different ways of competing we could have chosen, we have decided to employ this combination of competitive and operating approaches to move the company in the intended direction, strengthen its market position and competitiveness, and boost performance.”
2. Develop an awareness of the four most reliablestrategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage.
英文版营销PPT课件
How to manage each functional piece of the business (R&D, production, marketing, HR, finance, and so on)
will we get there?” is its strategy
1-6
What Do We Mean By “Strategy?”
Consists of competitive moves and business approaches used by managers to run the company
❖ Business(es) to be in and market positions to
stake out
❖ Buyer needs and groups to serve ❖ Direction to head
3. How should it get there?
❖ A company’s answer to “how
3. Learn that business strategies evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy.
国际营销策划方案英语ppt怎么做
国际营销策划方案英语ppt怎么做1. Executive SummaryThis international marketing planning proposal aims to outline the strategies and tactics required to successfully penetrate and expand a company's presence in the international market. With a goal of increasing brand awareness and driving sales, this proposal will provide a comprehensive overview of the target market, competitive analysis, marketing objectives, strategies, and implementation plan. By adopting a customer-centric approach and leveraging digital marketing channels, this proposal aims to achieve significant growth and establish the company as a leader in the global market.2. Introduction2.1 Company BackgroundProvide a brief overview of the company, including its history, products/services, and current market position.2.2 Purpose of the ProposalClearly state the objectives and goals of the international marketing planning proposal. 3. Market Analysis3.1 Target Market IdentificationIdentify the target market(s) for the company's products/services in the international market. Consider demographic, geographic, and psychographic factors. Provide detailed information about the size, growth rate, and potential profitability of the target market(s).3.2 Competitive AnalysisAnalyze the competitive landscape in the target market(s), identifying key competitors, their strengths and weaknesses, and their market share. Determine the company's competitive advantage and how it can be leveraged to gain a competitive edge.4. Marketing Objectives4.1 Brand AwarenessSet specific and measurable goals for increasing brand awareness in the international market. This could include metrics such as website traffic, social media engagement, and media coverage.4.2 Sales GrowthEstablish sales growth targets for the international market, detailing the expected increase in revenue and market share. Develop strategies to drive sales, including pricing, distribution, and promotional activities.4.3 Customer Acquisition and RetentionDefine strategies to attract new customers in the international market and retain existing customers. This could include loyalty programs, customer relationship management, and personalized marketing efforts.5. Marketing Strategies5.1 Product Adaptation/StandardizationEvaluate the need for product adaptation or standardization in the international market. Identify any modifications required to meet cultural, legal, or regulatory requirements.5.2 Pricing StrategyDetermine the most appropriate pricing strategy for the international market. Consider factors such as local price levels, competitor pricing, and customer perceptions.5.3 Distribution ChannelsIdentify the optimal distribution channels for reaching the target market(s) in the international market. Consider factors such as convenience, availability, and cost-effectiveness.5.4 Promotional CampaignsDevelop integrated marketing communications strategies for the international market. This could include advertising, public relations, social media, and influencer marketing. Consider cultural and language sensitivities.5.5 Digital MarketingLeverage digital marketing channels to reach and engage the target market(s) in the international market. Develop a comprehensive digital marketing plan, including search engine optimization, social media marketing, email marketing, and content marketing.6. Implementation Plan6.1 TimelineCreate a detailed timeline outlining the activities and milestones for implementing the international marketing strategies. Assign responsibilities and set deadlines for each task.6.2 Budget AllocationAllocate resources and budget for the international marketing campaign. Identify the funds required for market research, product adaptation, promotional activities, and ongoing marketing efforts.6.3 Monitoring and EvaluationEstablish key performance indicators (KPIs) to measure the success of the international marketing campaign. Develop a monitoring and evaluation plan to track the progress and make necessary adjustments.7. ConclusionSummarize the key points of the international marketing planning proposal, emphasizing the value and potential impact of the strategies outlined. Reiterate the importance of customer-centricity and digital marketing in achieving the company's objectives in the international market.8. ReferencesProvide a list of references and sources used in the development of the international marketing planning proposal.Note: The word count of this proposal is approximately 623 words. Please note that the word count may vary depending on the specific content and formatting of the presentation.。
橙色欧美风双十一购物节活动宣传英文策划PPT模板
FIRST PART
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营销活动方案英文
Objective:To raise awareness about eco-friendly living and promote our brand of sustainable products among the general population, with the ultimate goal of increasing sales by 30% within the next six months.Target Audience:1. Environmentally conscious consumers aged 18-45.2. Families looking to adopt eco-friendly habits.3. Corporate clients interested in sustainability initiatives.Campaign Duration:April 1 to September 30Budget:$100,000Campaign Elements:1. Brand Awareness Campaign:- Social Media Campaign: Utilize platforms like Instagram, Facebook, and Twitter to share engaging content about eco-friendly living. Collaborate with eco-conscious influencers to reach a wider audience.- Digital Advertising: Invest in targeted ads on Google, Facebook, and Instagram to reach our specific demographic.- Email Marketing: Develop a monthly newsletter with tips on living an eco-friendly lifestyle, featuring our products and promotions.2. Product Launch:- New Product Introduction: Launch a line of eco-friendly products, such as reusable bags, water bottles, and bamboo toothbrushes, to cater to the growing demand for sustainable living.- Press Release: Send out a press release to local media outlets, highlighting the new product line and its benefits.3. Influencer Partnerships:- Collaborations: Partner with eco-friendly influencers to showcase our products in their daily lives, creating authentic content that resonates with their followers.- Giveaways: Host giveaways on social media, where participants must follow our brand and tag friends to win eco-friendly prizes.4. Community Engagement:- Eco-Friendly Workshops: Organize free workshops in local communities, teaching participants how to live a more sustainable lifestyle.- Charity Partnerships: Collaborate with environmental charities to organize clean-up events and tree planting initiatives, promoting our brand as a socially responsible company.5. Promotions and Discounts:- Limited-Time Offers: Provide special discounts on our eco-friendly products during the campaign period.- Referral Program: Introduce a referral program where customers can earn discounts or store credits for referring friends to our brand.6. Event Sponsorship:- Local Events: Sponsor local events focused on sustainability, such as environmental fairs and green festivals, to increase brand visibility.- Exhibitions: Participate in eco-friendly exhibitions to showcase our products and engage with potential customers.Marketing Channels:- Digital Marketing: Social media, email marketing, and online advertising.- Traditional Marketing: Print ads, radio spots, and billboards in high-traffic areas.- Event Marketing: Sponsorship of local events and workshops.Performance Metrics:- Website Traffic: Monitor the increase in website traffic during the campaign period.- Sales Conversion: Track the conversion rate of website visitors to customers.- Engagement: Measure the engagement on social media platforms,including likes, shares, and comments.- Customer Feedback: Collect feedback from participants in workshops and events to gauge the campaign's impact.Budget Allocation:- Social Media Campaign: $30,000- Digital Advertising: $25,000- Product Launch: $15,000- Influencer Partnerships: $10,000- Community Engagement: $10,000- Promotions and Discounts: $10,000- Event Sponsorship: $5,000- Miscellaneous: $5,000Conclusion:The "Eco-Friendly Lifestyle Revolution" campaign is designed to not only increase sales but also to educate and inspire our target audience to adopt eco-friendly habits. By leveraging various marketing channels andengaging with the community, we aim to create a lasting impact and establish our brand as a leader in sustainable living.。
造势营销(英文版)ppt
&
Definition of the meaning:
Momentum marketing: event or manufactured event, through the mass media reported, caused the attention of the community or a particular object, causing the momentum to their advantage, enterprises renowned for the purpose, thereby increasing brand awareness in the publicto establish a good corporate image, and change enterprisefriendly attitude is not conducive to the views of the enterprise.
&
Combat 3:
Marketing campaign VS market promotion
The product is coessential but different products in the value of refining and promotion strategy to the feelings of consumers is a world of difference, in marketing, the key to success is not the foundation of the enterprise, but that to the consumer psychology is accurate hold, as well as the marketing method using.
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活动时间地点
活动时间 活动地点 活动对象
赞助商
2020.3.10-----2020.4.13
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活动人员配置
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指定 赞助
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某某知名企业
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活动目标
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活动意义
提高销量
提升品牌
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扩大影响
内容，文字内容需 点击输入简要文本 概况精炼的说明 内容，文字内容需
概况精炼的说明
嘉宾介绍
活动嘉宾
1
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2
请在此输入您需要的文字内容感谢您,请在此输入
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3
请在此输入您需要的文字内容感谢您,请在此输入 您需要的文字内容,请在此输入您需要的文字内容
4
请在此输入您需要的文字内容感谢您,请在此输入 您需要的文字内容,请在此输入您需要的文字内容
03 活动定位
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请在此输入您需要的文字内容，
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02 活动主题
04 活动定位
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1
2
3
4
宗旨和目标
活动宗旨
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04 05
筹备阶段（2020.06-07）
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准备阶段（ 2020.08-09）
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收尾阶段（ 2020.10-11 ）
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创意活动策划 | 营销策划 | 策划方案 | 活动介绍 | 营销方案 | 市场报告
活动概述 活动组织形式 活动运作方案文本内容，文字内容需概况精炼 的说明该分项内容
活动背景
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活动原因
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奖项设置
一等奖 价值5000元笔记本电脑（2名） 二等奖 价值3000元相机（4名） 三等奖
价值1800元自行车（8名）
幸运奖
价值100元左右的礼品（20名）
广告宣传
微博宣传
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01 02
短信群发
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活动主要内容
产品推介
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01
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现场交流
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06
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幸运抽奖 05
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节目表演 02
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03 游戏互动 请在此输入您需要的文字内容 请在此输入您需要的文字内容
5
请在此输入您需要的文字内容感谢您,请在此输入 您需要的文字内容,请在此输入您需要的文字内容
6
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执行策略
创意领军
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赢在细节
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海报宣传
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03 04
微信宣传
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赞助方案
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冠名 赞助
A
B
协力 赞助
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某某知名企业
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活动选址
活动选址
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活动选址
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活动选址
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点击输入简要文本内容，请在此粘贴或输入你的文字内容请在此粘贴或输入你的文字内容请在此粘贴或输入你的 文字内容请在此粘贴或输入你的文字内容……
点击输入简要文本内容，请在此粘贴或输入你的文字内容请在此粘贴或输入你的文字内容请在此粘贴或输入你的 文字内容请在此粘贴或输入你的文字内容……
主题和定位
01 活动主题
04 嘉宾演讲 请在此输入您需要的文字内容 请在此输入您需要的文字内容
活动进度规划
01
宣传阶段（ 2020.07-08 ）
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02
03
实施阶段（ 2020.09-10 ）
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