(完整版)体验商务英语第二册Unit_12_Products

Business is not just doing deals; business is having great products and providing tremendous service to customers.
The strength of your products or services forms the foundation for your entire business. The stronger your products or services are, the greater your business empire can be built upon them.
4 Why was the fourth person prepared to spend a lot of money? Because she thinks of the bag as a timeless classic – it is well-made and she uses it every day.
Unit 12
Products
“It is not the employer who pays wages; he only handles the money. It is the product that pays wages”
Henry Ford (1869-1947) American industrialist
new product deliciosa. The Actinidia is native to Shaanxi,
China.
The most common cultivars of kiwifruit are oval,
about the size of a large hen's egg. It has a
Describing put the words into a logical order to show the lifeproducts cycles of a new product.
6 1. launch 2 2. test 5 3. promote 4 4. manufacture
3 5. modify
In the end, all business operations can be reduced to three words: people, product and profits. Unless you've got a good team, you can't do much with the other two.
see how it works f) to make a plan or drawing g) to increase sales by
advertising etc. h) to supply to shops,
companies, customers.
Listening A Five people were asked the questions, “What is the
Speaker 3 Speakers for a computer
Speaker 4
Prada bag
Speaker 5
A tree
Listening B Listen again and answer these questions.
Best buys
1 What can the first person enjoy? With the camera, he can enjoy the memories of his travel and the people he’s met.
1. Siemens makes high-tech healthcare equipment among many other products.
2. Gore-Tex produces hard-wearing materials for outdoor clothes.
3. Habitat sells high-quality furniture.
Vocabulary
Describing products
D Use the adjectives in Exercise C to describing other companies and products. For example, Nestle makes many of the world’s best-selling food products.
C Do you agree or disagree with these statements? Give reasons for your answers. 1. Using animals to test new products is wrong. 2. Multinational companies which manufacture products in developing countries help the world economy. 3. Companies spend far too much on launching and promoting new products.
4. Coca-Cola and Pepsico both develop ______ selling soft drinks.
5. Duracell sells _____-lasting alkaline batteries.
6. Levi jeans are a _____-made clothing products.
百度文库
Best buys
best thing you have ever bought?” listen and write
down the things that each person mentions.
Speaker 1
Camera
Speaker 2 Train ticket to Brighton
5 Where does the fifth person plan to do? He plans to build a tree house for the children.
Reading The kiwifruit (or kiwi) is the edible berry of a
Launching a cultivar group of the woody vine Actinidia
well
high
best
long hard
high
1. IBM manufactures ______-tech computer products.
2. Timberland makes a range of ______-wearing footwear.
3. Ferrari produces ______-quality sports cars.
flavor, and today is a commercial crop in several
countries.
Kiwi
Originally known as the Chinese Gooseberry, the fruit was renamed for export marketing
reasons in the 1950s; briefly to melonette, and
economical comfortable
expensive practical
fashionable popular
Vocabulary
Describing products
B Write adjectives with the opposite meanings to those in Exercise A.
ununeconomical unfashionable unreliable uncomfortable unpopular
inInexpensive
imImpractical
Vocabulary
Describing products
C Complete these sentences with the words from the box.
Gooseberry fibrous, dull brown-green skin and bright green or
golden flesh with rows of small, black, edible
seeds. The fruit has a soft texture and a unique
4.Dell assembles the world’s best-selling PCs. 5. Cummins makes long-lasting diesel engines. 6. Gucci shoes are fashionable and well-made.
Vocabulary E Match the verbs on the left to their meanings. Then
2 Who did the second person meet? She met the love of her life on the train.
3 Why didn’t the third person have to buy a DVD player? Because he has bought some speakers and can now play DVDs on his computer.
Starting up A Describing some of your favourite products. Why do you like them? What do they say about you?
B What product would you most like to own? Why?
1903 model
1910 model
1920 model
2008 model
1930 model
1940 model
1950 model
Quotations
A product is a physical good that is marketed usually for a profit. A product's personality is its usability, performance, appearance, and benefits.
then to kiwifruit. This latter name comes from the
kiwi — a flightless bird and New Zealand's
national symbol.
Reading Launching a new product
Gooseberry
Vocabulary
Describing products
A Check that you know the meaning of the adjectives
below. Then work in pairs. Think of products that match the words.
attractive reliable
Kiwi
This fruit had a long history before it was commercialized as kiwifruit. When introduced to New Zealand by Isabel Fraser it was called yáng táo in China. People in New Zealand thought it had a gooseberry flavor and began to call it the Chinese gooseberry. New Zealand exported the fruit to the US in the 1950s. Among the exporters was the prominent produce company Turners and Growers, who were calling the berries melonettes, because the name Chinese gooseberry had political connotations due to the Cold War. An American importer, Norman Sondag of San Francisco, complained that melonettes was as bad as Chinese gooseberry because melons and berries were both subject to high import tariffs. In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name kiwifruit which was adopted and later became the industrywide name. Most New Zealand kiwifruit is now marketed under the brandname label Zespri which is trademarked by a marketing company in New Zealand, ZESPRI International. The brand also served to distinguish New Zealand kiwifruit from fruit produced by other countries.
8 6. discontinue 1 7. design
7 8. distribute
a) to stop making b) to build or make c) to introduce to the market d) to change in order to
improve e) to try something in order to