《大学英语》试卷及答案(共三套)

《大学英语》(A卷)

Part I Reading Comprehension(30%)

Directions:Choose the best answers according to the passage.

Passage1

Advertising can be thought of“as the means of making known in order to buy or sell goods or services”.Advertising aims to increase people’s awareness and arouse interest.It tries to inform and to persuade.The media are all used to spread the message,and the press offers a fairly cheap method.Magazines are used to reach special sections of the market.The cinema and commercial radio are useful for local markets.Television,although more expensive,can be very effective.Posters are fairly cheap and more permanent in their power of attraction.Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.

We might ask whether the cost of advertising is paid for by the manufacturer or by the consumer.Since advertising forms part

of the cost of production,which has to be covered by the selling price,it is clear that it is the customer who pays for advertising. However,if large scale advertising leads to increased demand,production costs are reduced,and the customer pays less.

It is difficult to measure exactly the influence of advertising on sales.When the market is growing,advertising helps to increase demand.When the market is shrinking,advertising may prevent a bigger fall in scales than would occur without its support.What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.

1、Advertising is often used to______.

A)convince customers B)promote production

C)raise interest D)push the sales

2、According to the passage,trade fair(Paragraph1)may_______.

A)replace exhibitions and markets B)supply local goods and services

C)attract possible customers D)provide cheap amusements

3、Advertising is in the main paid for by______.

A)the customer B)the producer

C)the increased sales D)the decreased costs

4、The author says that advertising can increase demand_______.

A)in any period of sales B)in any circumstances

C)in a growing market D)in a shrinking market

5、What the last sentence of this passage actually tells us is that______.

A)businessmen usually do not pay more for advertising than they have to

B)businessmen know well that advertising could bring them more profits

C)advertising couldn’t convince people of the value of the goods

D)advertising usually costs businessmen,large amounts of money

Passage2

Few Americans remain in one position or one place for a lifetime.We move from town to city to suburb,from high school to college in a different state,form a job in one region to a better job elsewhere,from the home where we raise our children to the home where we plan to live in retirement.With each move we are forever making new friends,who become part of our new life at that time.

For many of us summer is a special time for forming new friendships.Today millions of Americans vacation abroad,and they go not only to see new sights but also with the hope of meeting new people.No one really expects a vacation trip to produce a close friend,but the beginning of a friendship is possible.

The word“friend”can be applied to a wide range of relationships—to someone one has known for a few weeks in a new place, to a fellow worker,to a childhood playmate,to a man or woman,to a trusted confidant(知已)。

6、Many Americans move from place to place for the following reasons except____.

A)going to college B)getting a better job

C)finding a place to live in retirement D)saving money

7、Summer is a special time when many Americans______.

A)enjoy the sunlight B)feel strange

C)travel to other countries D)get a new job

8、When summer comes,many Americans_______.

A)hope to meet new people

B)expect to find some close friends

C)want to begin lasting friendships with new people

D)Both A and B

9、From the passage it can be seen that a“friend”can be______.