EBusinessand-ECommerce精品PPT课件

Potential Benefits of E-Business
More product/service selections Higher Productivity Improved accessibility and convenience Better availability of information Shorter lead time Improved communication Stronger competitive position
• Internal or management-focused – employee
service, training, recruiting, information sharing, etc.
Definition: Electronic Commerce
Any transaction completed over a computer-mediated network that involves the transfer of ownership or rights to use goods siness Rules from E-Business
Customers determine everything. Knowledge and information become more
valuable than physical assets. People want more choices of products and
• Production – procurement, ordering, stock
replenishment, payment processing, production control, etc.
• Customer-focused – marketing, selling,
customer order processing, etc.
spare parts to order) (drop ship) AlliedSignal (operations scheduling & supply chain) Starbucks (smart cards & web access)
How Can An Automobile Manufacturer Apply E-Business?
E-Business and E-Commerce
Definition: Electronic Business
(U.S. Census Bureau)
An process that an organization conducts over a computer-mediated network
Examples of E-Business Applications
Cisco (financial management) Nike (product design) Jet Blue Airlines (customer service & ticketing) Dell Computer (customer ordering & service) Boeing (flight manuals, maintenance documents,
How Can An Automobile Manufacturer Apply E-Business?
Sales Customer Service Supplier management Marketing Product Design Financing Employees Training
Examples of E-Business Applications?
Categories of E- Business Applications (BW, Nov. 24, 2003)
Collaboration Customer Service Customization Streamlining Management Cutting Edge
• Hardware • Software • Telecommunication networks • Support services • Human resources
Definition: ComputerMediated Networks
Electronically-linked devices that communicate interactively over network channels.
• Computers, personal digital assistants, web TV • Internet-enabled cellular phones, interactive
telephone systems
• Internet, intranets, extranets, telecommunication
Completed transactions may have a zero price.
Definition: ElectronicBusiness Infrastructure
The share of total economic infrastructure used to support e-business processes and conduct e-commerce transactions.
services. Time is present time, distance is zero. Technology and network determine how the
business is conducted.
What Are the Potential Benefits of E-Business?