最新nike品牌简介英文版_图文.ppt
耐克公司英文简介 副本精品PPT课件
Phil Knight was born February 24, 1938 in Portland, Oregon, the son of a lawyer and future newspaper publisher.
He graduated with a Masters of Business Administration from the school in 1962.
1979 the first clothes Production line
NIKE AIR MAX ----Tailwind 1979
神话
Michael Jordan 1985
Company signs Michael Jordan to endorse a version of its Air shoe-the 'Air Jordan
The develop of Nike “Swoosh”
1971
1972
1985
The first Management team 1972
Waffle shoes–Moon1972
Sidney Wicks —— The first sport star who weard NIKE' sports shoes.
The company is headquartered near Beaverton , Oregon, which is part of the Portland metropolitan area.
An aerial view of Nike headquarters in Beaverton, Oregon
BLUE RIBBON SPORTS----1962
1968 The company's second retail outlet opens.
Nike 公司中英文介绍(超全面)
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
nike的品牌发展史 PPT 图文
耐克第一次开发附属产品是1988年，当年它收购了一家小型制鞋公司，这是一家生产 一流皮革时装鞋的公司——乔治.丹尼1975建立的Cole Haan。 1995年，耐克花了4.09亿美元买下了Canstar Sports， 2002年到2004年，耐克已经完成了一些系列收购， 2002年买下Hurley International, 2003年买Converse， 2004年则是Official Starter(现在叫Exeter Brands)。
五、经营策略
耐克AF-1系列 nike air force1，是Nike出品的一款运动鞋。Air Force 1出生于1982年，深深地根植 于篮球运动之中。当时挑选了6位篮球运动员来代言这款鞋：摩西· 马龙(Moses Malone)、迈克尔· 库帕(Michael Cooper)、贾马尔· 威尔克斯(Jamaal Wilkes)、博比· 琼斯 (Bobby Jones)、米切尔· 汤普森(Mychal Thompson)以及卡尔文· 奈特(Calvin Natt)，他们是 经过精心选出的防守专家，他们将这款篮球鞋带到了世人面前。经典的海报，强硬的 姿态，马龙和他的伙伴们展示出AF1成功的六大要素：宏大、耐久、超越、豪迈、连 贯和纯粹。
三、品牌推广
耐克代言人 篮球：乔丹、掘金的坎比、马刺的芬利、斯塔德迈尔、马里昂、JAMES、科比、诺维茨基 、安东尼、小奥、马布里 足球：罗纳尔多、罗纳尔迪尼奥、小小罗、伊布、费戈、范尼、卡洛斯、马奎斯、马克莱 莱、费迪南德、普约尔、吉拉蒂诺、罗宾森、德罗巴、卡纳瓦罗、阿德、朴智星、马晓旭 网球：费德勒、纳达尔、莎拉波娃、小V、阿加西 高尔夫：泰格· 伍兹 自行车：阿姆斯特朗 田径：史蒂夫· 普里方丹 刘翔 NIKE赞助球队 足球: 国家队：美国国家足球队、荷兰国家足球队、葡萄牙国家足球队、巴西国家足球队、 韩国 国家足球队 俱乐部：阿森纳、曼彻斯特联、国际米兰、尤文图斯、巴塞罗那、马德里竞技、 多特蒙德、山东鲁能、广药中一、上海申花、博卡青年、浦和红钻
NIKE公司英文版介绍
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
2.5 2.0 1.5 1.0 0.5 0.0
'72
GROWTH
'77
1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
GEAR CLOTHING
NIKE公司简介
NIKE is a famous brand of sports goods in the world. The company is headquartered in Beaverton, Oregon..
NIKE是全球著名的体育用品品牌,公司总 部位于美国俄勒冈州Beaverton。
The company production of sporting goods: clothing, footwear, cover and contain everything sports equipment and so on
公司生产的体育用品包罗万象： 服装，鞋类，运动器材等等。
In 1963, Bill Bormann and alumni Phil. Knight co founded the a company called "blue ribbon sports company" (blue ribbon sports), the main sports activities.
1963年，比尔·鲍尔曼和 菲尔.奈特共同创立了一 家名为“蓝带体育用品 公司”(Blue Ribbon Sports)的公司，主营体 育用品
• In 1972, Blue Ribbon Companies changed its name to Nike, and began to create their own legend .
1972年，蓝带公司更名为耐克公司，从此开始缔造属于自己的传奇。
The develop of Nike “Swoosh”
Hale Waihona Puke 197119721985
耐克品牌标志PPT课件
在美国的成长与发展扩大(1980 –1981)
国家足球队 继续我们在跑步与篮球的成功, nike 的分枝扩大到足球. nike 进入足球市场提供最具专业的足球鞋,同时和职业球员 一起推广和发展. NBA
就象在跑步方面的草根推广一样- 为运动员服务 –在其他运 动项目是一样的. nike 占领篮球市场同时为nba运动员第一大穿着运动鞋的 品牌
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1984年，走进奥运会 1985年, 签下芝加哥公牛队的体育新人麦克.乔丹,他给nike带 来的是运动的创新,推动了产品的开发。 1987年，nike在面对reebok进入市场的反应策略 1990年，耐克世界校园开放 1999年，nike’s 欧洲中心, 设在欧洲荷兰. 1997年，nike在其他国家的发展和成长 中国成为nike在亚洲最大的资源地和销售市场 签约罗那尔多-----巴西球星，开始进入世界足球市场 2000悉尼奥运会 –运动员的新品牌和创新的产品 2002世界杯 – 增长我们的生意同时保持我们我们的真诚(运动) 2010世界最著名的一线品牌之一
NIKE 签下体育新星（1972年） sidney wick. wicks 是最早穿着nike篮球鞋的运动员之一,正如 bowerman所说的,nike 致力于为运动员提供轻质,更好穿着感的运动装 备 很多运动员相继使用nike运动装备.
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研究,设计和发展重要时期 （1976 - 1977 ）
nike继续的创新科技.在这款为女性设计研发的运动鞋犯了趋势性的错误.为了 加强稳定性,但事实上,它并不符合人体运动原理.这时nike首次的科技革新错误. nike开始学习如何使得专业运动鞋在运动中表现的更专业,符合生理学,物理学, 以及所使用的材料使的运动鞋更具功能性
nike公司简介英文
nike公司简介英文nike公司简介英文(一)NIKE, Inc. The Nike "Swoosh" Logo.Type: Public corporationFounded: 1972Headquarters: Beaverton, OregonKey people: Phil Knight, chairman and co-founderMark Parker, CEOBill Bowerman, co-founderIndustry: sporting goodsProducts: Athletic shoes, apparel, sports equipment, accessoriesRevenue: $15.0 billion (FY 20XX)[1]Employees: 26,700 (20XX)Website: nike/Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.nike公司简介英文(二)Corporate influenceNikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red StarBelgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 Mnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atltico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 20XX) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.TimelineTo meet Wikipedias quality standards, this article or section may require cleanup.Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available.This article has been tagged since September 20XX.nike公司简介英文(三)nike发展史The 1960s* 1964o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.The 1970s* 1971o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.* 1972o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore.* 1972o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.* 1973o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "its a turning point in our history, and its not the first inspired by a man from Eugene."( nike/nikebiz/investors/annual_report/ar_02/decade1.html ) * 1974o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.* 1977o Nike print ad with the tag "There is no finish line" is introduced.* 1978o Tennis bad boy John McEnroe is signed by Nike to an endorsement contract.* 1979o Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.The 1980s* 1980o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.* 1981o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.* 1982o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.* 1982o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.* 1984o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nikes successful development.* 1986o Corporate revenues surpass $1 billion for the first time.+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.* 1987o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of AirMax-branded technologies. A television ad featuring the Beatlessong "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad.* 1988o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.* 1989o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.The 1990s* 1990o The first Niketown store opens in downtown Portland.o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.* 1991o Nike introduces the Air Max 180 with the biggest airsole for that time.* 1993o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.* 1994o Nike wins Advertiser of the Year at the Cannes Advertising Festival.* 1995o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.* 1996o Nike signs Tiger Woods soon after he gives up his amateur golf status.o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Dont Win Silver — You Lose Gold." Nikes use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.* 1998o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nikes corporate social responsibility practices.* 1999o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.The 2000s* 2000o Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.* 2002o Nike purchases Hurley International, another clothing company for an undisclosed amount.o NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.o Rap star Nelly releases a chart-topping song about Air Force Ones, a brand of Nike shoes.o Nike takes a second attempt to break into the skateboard market with Nike SB, sold only in skateboard shops.* 2003o Nike acquires once-bankrupt rival Converse for $305 million on July 9.o For the first time in the companys history, international sales exceed USA sales, as Nike continues to develop into a global company.o Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festivals 50-year history.o Nike signs NBA phenom LeBron James with an unprecedented $87 million shoe contract.* 2004o Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.o Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.o Annual revenues exceed $ 12.25 billiono In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist. However, in June 20XX, the ruling isoverturned in Chinese court, and Zhu Zhiqianq is ordered to pay Nikes court costs.* 2005o Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.o Nike comes under fire from independent music fans and apologizes for their use of an easily identifiable Minor Threat album cover slightly modified into a promotional tool for their line of skateboarding shoes.[2]* 20XXo Nike enters the cricket market with a 5-year sponsorship of the Indian Cricket team for US$43m.o William Perez leaves Nike voluntarily on January 23, 20XX. Perez said in the statement that he and Knight "werent entirely aligned on some aspects of how to best lead the companyslong-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation."o Mark Parker replaces Perez as CEO. Parker, joined Nike in 1979 and is considered the visionary behind the Nike Air franchiseand many other innovations, Nike said, and one of the key executives leading the companys long-term strategic planning.o Nike Inc. filed a patent infringement lawsuit againstAdidas-Salomon AG on February 16 20XX, claiming its archrival makes shoes using elements of Nikes SHOX cushioning technology.o Nike have been threatened with legal action for using Hackney councils logo on a range of sportsware without permission. The council have requested financial compensation to spend on sports development for children in the borough. [3]o Nike reports annual revenue for fiscal year 20XX (ending May 31) of $15 billion.o Nike is boycotted by Zinedine Zidane fans after an advertising compaign with the Italian player Marco Materazzi, who had insulted the French player。
nike的英语介绍
Nike is one of the world’s leading sportswear and equipment manufacturers based in the United States. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. In 1973,the long distance record creator Steve. Prefontaine become the first one who wear Nike shoes.In 1978,Nike international company was set up,and advance into overseas market.Nike’s profit form $13 million in 1985 to rise to around $400 million, which growthed about 30 times.Its first name was Blue Ribbon Sports but tha t changed to Nike in 1978. Nike’s original meaning is the Greek goddess of victory. We translate it into Nike in Chinese.The name is very lucky in western eyes.It is easy to remember and read .The Nike logo,most people would call it hook,actually it’s real name is swoosh .It will lets a person think of the speed and power after using the sports products of Nike .The Nike logo symbolizes the wing feathers of Greek victory goddess,stands for the speed,also represents a dynamic and gentle. “Just Do It”,this is the advertising language of the famous sports brand Nike,which is also the connotation the brand.that is to say “do what you want to do ”,it stresses young people’s sense of themselves and emphasizes the movement itself.How it can be so successful?Firstly,the company spends an enormous amount of time and money in the technology and innovation,which make its products keep technologicl superiority. Secondly ,Nike learns to know the thoughts of consumers and resonates with them by advertisement.It use the sports start as the brand spokesman ,such as Jordan,KobeBryant,Liuxiang,Ronaldo and so on.Thirdly,Nike is also a lifestyle,for example ,the company design an app “Nike+”,the user can read his sports datas through ipod or iphone,these products can deeply attract young people.To sum up ,Nike is a great international brand,it continue to write a brilliant.Ok,that’s all ,thank you !。
NiKe公司介绍(商务英语)
Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace IlieNastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’s corporat e success.耐克公司是世界上领先的运动服装和设备制造商。
它使世界运动鞋的销售。
公司成立于1964年,由比尔鲍尔曼和菲利普骑士。
它的名字是蓝丝带运动,但改变了在1978年耐克。
耐克是希腊胜利女神。
它闻名的口号,只做商标,后者在1971年耐克第一次使用。
nike公司简介英文版
nike公司简介英文版耐克始终将激励全世界的每一位运动员并为其献上最好的产品视为荣耀的任务。
你知道它的英文简介是什么吗?下面由我为你提供的nike公司简介英文版，希望大家宠爱。
nike公司简介英文版(一)Nike always will encourage all over the world for its every athlete and offer the best products as glory. Nike is the movement of the language of the language. Over the past three years, the company is committed to create for each show ego. Nike knows: only using advanced technology to produce the best products. Using the sneakers at mattress technology is very popular. Average consumer and professional athletes to it.耐克公司始终将激励全世界的每一位运动员并为其献上最好的产品视为荣耀。
耐克的语言就是运动的语言。
三十年过去了,公司始终致力于为每一个人创造呈现自我的机会。
耐克深知：只有运用先进的技术才能生产出最好的产品。
接受气垫技术的运动鞋一经推出就大受欢迎。
一般消费者和专业运动员都对它爱不释手。
nike公司简介英文版(二)Nike, Inc. (pronounced /naki/; NYSE: NKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the worlds leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$18.6 billion in its fiscal year 2021 (ending May 31, 2021). As of 2021, it employed more than 30,000 people worldwide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon, according to The Oregonian.The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek , pronounced [nǐk]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+ , Air Jordan, Nike Skateboarding, and subsidiaries including Cole Hnike公司简介英文版n, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2021.[4] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of Just do it and the Swoosh logo.nike公司简介英文版(三)NIKE is the worlds leading sports brand, the original English meaning of the Greek goddess of victory, the Chinese translated as Nike.The company is headquartered in Portland, Oregon. The company produces all kinds of sporting goods, such as clothing, footwear, sports equipment and so on.Nike logo is a small hook. Nike has been to inspire every player in the world and offer the best product as a glorious task. Nikes first air cushion technology to the sports industry has brought a revolution. The use of this technology to create sports shoes can be a good protection of the athletes knee in its strenuous exercise whenlanding to reduce the impact on the knee.June 18, 2021, 2021 BrandZ the worlds most valuable brand hundred list announced that Nike ranked 24th.September 8, 2021, Apple hands Nike officially launched the second generation of Apple Watch second generation products.March 15, 2021, 3.15 evening exposure, Nike Hyperdunk 08 FTB (SKU: 869611-001) basketball shoes were found to be incorrect description of the air cushion.。
nike的品牌发展史介绍PPT
二、品牌大事记
1967年 Knight与Bowerman开设蓝带体育公司，注册成BRS, Inc. 1969年 全年销售额接近30万美元，Knight辞去波特兰州立大学教授职位，全身投入BRS, Inc.。 1970年 Bowerman 以橡胶spikes作实验，把液态的橡胶混合物倒进妻子的焗窝夫饼器内，其后创作出成 窝夫鞋底('waffle' sole)。 1971年 BRS公司与Onitsuka Tiger的关系转坏，令Knight开始创造一只运动鞋新品牌。Knight聘请了波特兰 州立大学一位平面设计学生Carolyn Davidson设计新品牌，并把品牌放在鞋的侧面。她获得35美元的薪酬 ，在耐克工作了数年，直至耐克需要一家广告公司的服务为止。12年后的1983 年，Davidson在一顿午餐 上收到一只镶有钻石及Swoosh标志的金指环，一张证书，及未有透露数量的耐克股票，以表扬她设计 Swoosh标志对耐克的贡献。 1971年 除了新标志外，BRS公司亦需要为其新产品定一个新名字，十多个建议，包括Knight最喜爱的 'Dimension Six'皆遭受拒绝，直至Jeff Johnson想到耐克，希腊胜利女神的名字。 1972年 首件耐克产品，以Swoosh为记认，送到俄勒冈州Eugene，供参加美国奥运田径选拔赛的选手使 用。 1973年 美国纪录保持者Steve Prefontaine成为首位穿著耐克跑鞋的主要径赛运动员，并使不少他的队友 转用耐克鞋，直至他在1975年5月30日逝世为止。 1974年 推出The Waffle Trainer，很快成为美国最畅销的训练鞋。 1977年 耐克 印刷广告引入标语‘There is no finish line’，大受欢迎，并因应顾客需求推出海报版本。 1978年 网球选手“坏孩子”麦根莱与耐克签约。 1979年 耐克的空气软垫 Air 技术，由发明者M. Frank Rudy取得专利，首次应用在Tailwind跑鞋上，
nike-英文介绍ppt
Presented By
2016.5.18
A. History
NIKE
CONTENTS
B. Product introducion C. Advertisement and sponorship D. Spirits of NIKE
PART A HISTORY & HERITAGE About NIKE
HISTORY
The co-founder
• Phili Knight (born February 24, 1938) is an American business magnate. • He graduated with a Masters of Business Administration from the school in 1962. • ………… • Knight resigned as the company's CEO November 18, 2004, while retaining the position of chairman of the board.
The company's second retail outlet opens. ----1966
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mailorder system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
有关于NIKE介绍的PPT
势，Nike做了一个后来影响全世界的动作，那就以巨资签下了当 时的超级新人Michael Jordan，以Air Force One为原型，为他 设计了第一双签名鞋Air Jordan One。很快所有的顶级校队都强烈 要求拥有自己的队鞋，这正是后来Dunk出现的原因。在Dunk发售 时有8种完全不同颜色，分别代表了北卡罗来纳大学、亚利桑那大学 及阿肯色大学等八支NCAA顶尖球队。其实在设计方面Dunk是以 Air Jordan 1代为设计原型，所以都拥有了极好的抓地性能和场地感， 保证了那些优秀的球员在场上可以轻巧且稳定的运动，因此
“Local for Local”(在哪里，为哪里)的观念 不仅将先进技术引入中国，而且全心致力于 本地人才、生产技术、销售观念的培养，取 之本地，用之本地，在中国取得了飞速进展。
的体育用品包罗万象：服装，鞋类，
运动器材等等。
2008年耐克入选世界品牌价值实验室编制的
1963年，比尔·鲍尔曼和校友菲 《中国购买者满意度第一品牌》，排名第十四
到目前为止，air force 1的性质发生了变化，变成了街头潮流鞋而不是 纯粹意义上的篮球鞋了。可它的影响力却始终没有减退,它见证了 1/4世纪篮球运动的飞速发展。 现在它已经成为各类潮人的百搭鞋款,是不可或缺的潮流物件
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