Nike耐克公司英文介绍PPT

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耐克公司英文简介副本精品PPT课件

Phil Knight was born February 24, 1938 in Portland, Oregon, the son of a lawyer and future newspaper publisher.
He graduated with a Masters of Business Administration from the school in 1962.
1979 the first clothes Production line
NIKE AIR MAX ----Tailwind 1979
神话
Michael Jordan 1985
Company signs Michael Jordan to endorse a version of its Air shoe-the 'Air Jordan
The develop of Nike “Swoosh”
1971
1972
1985
The first Management team 1972
Waffle shoes–Moon1972
Sidney Wicks —— The first sport star who weard NIKE' sports shoes.
The company is headquartered near Beaverton , Oregon, which is part of the Portland metropolitan area.
An aerial view of Nike headquarters in Beaverton, Oregon
BLUE RIBBON SPORTS----1962
1968 The company's second retail outlet opens.

Nike 公司中英文介绍(超全面)

耐克公司。(官方发音/ naɪki /,但有时也发作/ naɪk /)是一个美国跨国公司,从事设计、开发、制造和全球营销，销售鞋类、服装、设备、配件和服务。公司总部位于俄勒冈州波特兰市区附近的比佛顿。她是世界上最大的运动鞋服供应商之一，也是世界上主要的运动器材制造供应商之一，2012年(截至2012年5月31日)财政年度收入超过241亿美元。截至2012年,她在全世界雇员超过44000人。仅在2014年,品牌价值就达到190亿美元,使其成为最有价值的运动企业品牌。
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.

NIKE 公司简介

1972年，蓝带公司更名为耐克公司，从此开始缔造属于自己的传奇。
The develop of Nike “Swoosh”
1971
1972
NIKE annual advertising budget for 10% of annual revenue So they find a lot of sports stars endorsement NIKE to stimulate the consumer‘s desire to buy.
1963年，比尔· 鲍尔曼和菲尔.奈特共同创立了一家名为“蓝带体育用品公司”(Blue Ribbon Sports)的公司，主营体育用品
• In 1972, Blue Ribbon Companies changed its name to Nike, and began to create their own legend .
NIKE每年的广告预算占年收入10%，所以他们找来很多体育明星代言nike 去刺激消费者的购买欲望。
competitor
竞争对手
公司生产的体育用品包罗万象：服装，鞋类，运动器材等等。
1963, Bill Bormann and alumni Phil. Knight co founded the a company called "blue ribbon sports company" (blue ribbon sports), the main sports activities.
NIKE is a famous brand of sports goods in the world. The company is headquartered in Beaverton, Oregon..

NIKE公司英文版介绍

NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
2.5 2.0 1.5 1.0 0.5 0.0
'72
GROWTH
'77
1985
1987
'84
'88
1994,Nike sponsors the football team of Brazil
1996 Company signs golfer Tiger Woods
1996 The Nike equipment division is created
Sidney Wicks —— The first sport star who weared NIKE' sports shoes
Perry Fang Ting: the first athlete to wear NIKE sneakers
1979 the first clothes Production line
Philip Hampson "Phil" Knight (February 24, 1938)
BLUE RIBBON SPORTS
•Started in 1962 with $500 •Base on a handshake between two men •Aim to make running shoes suitable for runners
GEAR CLOTHING

NIKE公司英文版的介绍

Jordan Legend (Size 7)
Market share
Main Competitor----Adidas
Founded: 1949 Location:German Founder:Adolf Adi Dassler Slogan for 2000: “ Impossible is nothing ” Slogan for 2011: “Adidas is all in”
In 1997 the development of Asian countries
Shanghai
Vietnam
Tokyo
In Seoul
•2000 Sydney Olympic Games •innovative products
Marion Jones won five MEDALS
Advertisement Logo & slogan
NIKE
The headquarters of the company
• Nike, Inc.: a traded sportswear; equipment supplier;
• Location: the United States.
• Headquarters: Beaverton , Oregon
Company signs Michael Jordan to endorse a version of its Air shoe--the 'Air Jordan
In the wrong direction 1987 Nike in the face of the REEBOK to enter the market reaction strategy
Nike SB Zoom Stefan Janoski Mid iD

nike公司简介英文

nike公司简介英文nike公司简介英文(一)NIKE, Inc. The Nike "Swoosh" Logo.Type: Public corporationFounded: 1972Headquarters: Beaverton, OregonKey people: Phil Knight, chairman and co-founderMark Parker, CEOBill Bowerman, co-founderIndustry: sporting goodsProducts: Athletic shoes, apparel, sports equipment, accessoriesRevenue: $15.0 billion (FY 20XX)[1]Employees: 26,700 (20XX)Website: nike/Nike, Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.nike公司简介英文(二)Corporate influenceNikes influences stretch from its production systems to it fashions, while along the way developing technologies. Their advertising campaigns often involve sponsored athletes like Tiger Woods, Ronaldo and Michael Jordan.Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the worlds top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red StarBelgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 Mnchen, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atltico de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States mens, womens, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5-year contract (beginning January 1, 20XX) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on Nike.TimelineTo meet Wikipedias quality standards, this article or section may require cleanup.Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available.This article has been tagged since September 20XX.nike公司简介英文(三)nike发展史The 1960s* 1964o Phil Knight partners with University of Oregon track coach Bill Bowerman to form Blue Ribbon Sports, a US distributor for Japanese-made Tiger running shoes.The 1970s* 1971o The mark now known as the Swoosh is created by graphic design artist Carolyn Davidson in June. Several weeks later, Jeff Johnson suggests the name "Nike" for the first shoes that will bear the Swoosh mark.* 1972o The first line of Nike footwear is introduced, including the so-called "Moon Shoe" that features a waffle sole, which is distributed to athletes competing in the US Olympic Track Field Trials in Eugene, Ore.* 1972o Romanian tennis star Ilie Nastase becomes the first athlete to sign an endorsement contract with Blue Ribbon Sports to wear its Nike tennis shoes.* 1973o American record-holder Steve Prefontaine becomes the first major track athlete to wear Nike shoes.o 1972 Olympian Jon Anderson (whose father was mayor of Eugene and a friend of Bill Bowerman) wins the Boston Marathon wearing shoes with the Nike Swoosh logo. Nike says "its a turning point in our history, and its not the first inspired by a man from Eugene."( nike/nikebiz/investors/annual_report/ar_02/decade1.html ) * 1974o The Waffle Trainer is introduced, quickly becoming the best-selling training shoe in the U.S.* 1977o Nike print ad with the tag "There is no finish line" is introduced.* 1978o Tennis bad boy John McEnroe is signed by Nike to an endorsement contract.* 1979o Nikes Air technology patented by inventor M. Frank Rudy is introduced in the Tailwind running shoe. Gas-filled plastic membranes are inserted into the sole of running shoes to provide cushioning.The 1980s* 1980o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2.* 1981o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc.* 1982o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon.* 1982o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology.* 1984o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March 1985 is a key event in Nikes successful development.* 1986o Corporate revenues surpass $1 billion for the first time.+ Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA.* 1987o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of AirMax-branded technologies. A television ad featuring the Beatlessong "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad.* 1988o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign.* 1989o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.The 1990s* 1990o The first Niketown store opens in downtown Portland.o Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres (0.3 km) of land.* 1991o Nike introduces the Air Max 180 with the biggest airsole for that time.* 1993o Nike introduces Reuse-A-Shoe, which collects athletic shoes, separates and grinds them up into Nike Grind, used in the making of athletic courts, tracks and fields.* 1994o Nike wins Advertiser of the Year at the Cannes Advertising Festival.* 1995o Nike signs long-term partnerships with the Brazilian and United States soccer teams, and moves into English football, signing a kit deal with Arsenal.o Nike starts slapping the swoosh on the uniforms of major college football and basketball powers, such as the Miami Hurricanes, Penn State Nittany Lions, Colorado Buffaloes, Florida State Seminoles, Illinois Fighting Illini, Georgia Bulldogs, Syracuse Orange, Duke Blue Devils, Oregon Ducks, USC Trojans, Michigan Wolverines, and later the Ohio State Buckeyes and Washington Huskies, among others.* 1996o Nike signs Tiger Woods soon after he gives up his amateur golf status.o Nike causes controversy with its advertising campaign during the Summer Olympics in Atlanta which features the slogan, "You Dont Win Silver — You Lose Gold." Nikes use of this slogan draws harsh criticism from many sources, including - not surprisingly - several former Olympic silver and bronze medalists.* 1998o After pressure from lobbying groups Nike and other companies publicly disclose their worldwide factory locations, a first for the garment industry.o Phil Knight formally commits Nike to strict standards for manufacturing facilities used by Nike, including: minimum age; air quality; mandatory education programs; expansion of microloan program; factory monitoring; and enhanced transparency of Nikes corporate social responsibility practices.* 1999o Bill Bowerman, co-founder of Nike, dies on Dec. 24 at age 88.The 2000s* 2000o Nike Shox cushioning/support system is introduced, initially worn by Vince Carter and others on the US Olympic basketball team.* 2002o Nike purchases Hurley International, another clothing company for an undisclosed amount.o NikeGO launches, a grassroots initiative to increase physical activity among youths aged 9-15.o Rap star Nelly releases a chart-topping song about Air Force Ones, a brand of Nike shoes.o Nike takes a second attempt to break into the skateboard market with Nike SB, sold only in skateboard shops.* 2003o Nike acquires once-bankrupt rival Converse for $305 million on July 9.o For the first time in the companys history, international sales exceed USA sales, as Nike continues to develop into a global company.o Nike is named "Advertiser of the Year" by the Cannes Advertising Festival, the first company to earn that honor twice (also 1994) in the festivals 50-year history.o Nike signs NBA phenom LeBron James with an unprecedented $87 million shoe contract.* 2004o Phil Knight steps down as CEO and President of Nike, but continues as chairman. Knight is replaced by William D. Perez as CEO of Nike, effective Dec. 28.o Nike creates the Exeter Brands Group, a wholly owned subsidiary for athletic footwear and apparel brands for lower price points. Brands include Starter, Team Starter, Asphalt, Shaq and Dunkman.o Annual revenues exceed $ 12.25 billiono In June, Chinese animator Zhu Zhiqianq, of Xiao Xiao fame, files a lawsuit against Nike for plagiarizing his cartoon stickmen in their commercials. Nike representatives deny the accusations, claiming that the stickman figure lacks originality, and is public domain. Zhu eventually wins the lawsuit, and Nike is ordered to pay $36,000 to the cartoonist. However, in June 20XX, the ruling isoverturned in Chinese court, and Zhu Zhiqianq is ordered to pay Nikes court costs.* 2005o Nike reports annual revenue for fiscal year 2005 (ending May 31) of $13.74 billion, a 12% increase over the previous fiscal year.o Nike comes under fire from independent music fans and apologizes for their use of an easily identifiable Minor Threat album cover slightly modified into a promotional tool for their line of skateboarding shoes.[2]* 20XXo Nike enters the cricket market with a 5-year sponsorship of the Indian Cricket team for US$43m.o William Perez leaves Nike voluntarily on January 23, 20XX. Perez said in the statement that he and Knight "werent entirely aligned on some aspects of how to best lead the companyslong-term growth. It became obvious to me that the long-term interests of the company would be best served by my resignation."o Mark Parker replaces Perez as CEO. Parker, joined Nike in 1979 and is considered the visionary behind the Nike Air franchiseand many other innovations, Nike said, and one of the key executives leading the companys long-term strategic planning.o Nike Inc. filed a patent infringement lawsuit againstAdidas-Salomon AG on February 16 20XX, claiming its archrival makes shoes using elements of Nikes SHOX cushioning technology.o Nike have been threatened with legal action for using Hackney councils logo on a range of sportsware without permission. The council have requested financial compensation to spend on sports development for children in the borough. [3]o Nike reports annual revenue for fiscal year 20XX (ending May 31) of $15 billion.o Nike is boycotted by Zinedine Zidane fans after an advertising compaign with the Italian player Marco Materazzi, who had insulted the French player。

耐克英文介绍

• To meet Wikipedia's
quality standards, this article or section may require cleanup. Please discuss this issue on the talk page, or replace this tag with a more specific message. Editing help is available. This article has been tagged since September 2006
* 1980 o Nike completes an initial public offering of 2,377,000 shares of Class B common stock on December 2. *1981 o BRS, Inc. merges into Nike, Inc. on December 31, and the company officially becomes known as Nike, Inc. *1982 o Dan Wieden and Dave Kennedy start their own advertising agency, Wieden+Kennedy, taking with them the Nike account on April 1. In October, Nike airs its first national television ad during the New York Marathon. *1982 o The Air Force 1 basketball shoe becomes the first Nike court shoe to make use of the Air technology. *1984 o Nike signs Michael Jordan to an endorsement contract. The first model of his signature shoe, the Air Jordan, originally is banned by the NBA, drawing a tremendous amount of publicity. The introduction of the Air Jordan shoe at retail in March *1985 is a key event in Nike's successful development. *1986 o Corporate revenues surpass $1 billion for the first time. + Nike releases Nike DUNKS a basketball shoe originally worn by Michael Jordan due to the banning of his signature shoe by the NBA. *1987 o The Nike Air Max shoe is introduced, which uses a much larger Air cushioning unit, and for the first time is visible at the side of the midsole. This was the first of many generations of Air Max-branded technologies. A television ad featuring the Beatles' song "Revolution" was the first — and to date the only — time that a song performed by the Beatles was used in a TV ad. *1988 o Nike introduces its "Just Do It" slogan, created by Dan Wieden to unify a new ad campaign. *1989 o Nike begins its Bo Knows ad campaign to support the launch of its cross-training shoe, which becomes a part of the national culture for the next few years.

NiKe公司介绍(商务英语)

Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace IlieNastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’s corporat e success.耐克公司是世界上领先的运动服装和设备制造商。

它使世界运动鞋的销售。

公司成立于1964年,由比尔鲍尔曼和菲利普骑士。

它的名字是蓝丝带运动,但改变了在1978年耐克。

耐克是希腊胜利女神。

它闻名的口号,只做商标,后者在1971年耐克第一次使用。

nike-英文介绍ppt

NIKE
Presented By
2016.5.18
A. History
NIKE
CONTENTS
B. Product introducion C. Advertisement and sponorship D. Spirits of NIKE
PART A HISTORY & HERITAGE About NIKE
HISTORY
The co-founder
• Phili Knight (born February 24, 1938) is an American business magnate. • He graduated with a Masters of Business Administration from the school in 1962. • ………… • Knight resigned as the company's CEO November 18, 2004, while retaining the position of chairman of the board.
The company's second retail outlet opens. ----1966
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mailorder system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.

有关于NIKE介绍的PPT

于摩西·马龙(Moses Malone)、迈克尔·库帕(Michael Cooper)、贾马尔·威尔克斯(Jamaal Wilkes)、博比·琼斯(Bobby Jones)、米切尔·汤普森(Mychal Thompson)以及卡尔文·奈特(Calvin Natt)，他们是经过精心选出的防守专家，他们将这款篮球鞋带到了世人面前。
势，Nike做了一个后来影响全世界的动作，那就以巨资签下了当时的超级新人Michael Jordan，以Air Force One为原型，为他设计了第一双签名鞋Air Jordan One。很快所有的顶级校队都强烈要求拥有自己的队鞋，这正是后来Dunk出现的原因。在Dunk发售时有8种完全不同颜色，分别代表了北卡罗来纳大学、亚利桑那大学及阿肯色大学等八支NCAA顶尖球队。其实在设计方面Dunk是以 Air Jordan 1代为设计原型，所以都拥有了极好的抓地性能和场地感，保证了那些优秀的球员在场上可以轻巧且稳定的运动，因此
“Local for Local”(在哪里，为哪里)的观念不仅将先进技术引入中国，而且全心致力于本地人才、生产技术、销售观念的培养，取之本地，用之本地，在中国取得了飞速进展。
的体育用品包罗万象：服装，鞋类，
运动器材等等。
2008年耐克入选世界品牌价值实验室编制的
1963年，比尔·鲍尔曼和校友菲《中国购买者满意度第一品牌》，排名第十四
到目前为止，air force 1的性质发生了变化，变成了街头潮流鞋而不是纯粹意义上的篮球鞋了。可它的影响力却始终没有减退,它见证了 1/4世纪篮球运动的飞速发展。现在它已经成为各类潮人的百搭鞋款,是不可或缺的潮流物件
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