运作管理

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You order a computer from Dell. What are the different steps that Dell takes in fulfilling your request? You walk into a car dealership, and drive out with a new car. What steps had to be completed to get that car to you? You go into a restaurant for a fine meal. What steps did the restaurant have to go through to create a satisfactory experience for you?
Part 1 Process Analysis
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What is Operations?

Execution: Transform Inputs Into Outputs
Inputs BUY
Inputs Capital Materials Equipment Facilities Labor Knowledge Time
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Learning Objectives
• Exemplify a typical business process and how it can be analyzed • Compare different types of processes • Analyze manufacturing, service, and logistics processes to ensure the competitiveness of a firm • Understand Little’s Law
PURCHASING
MARKETING
Output Product Markets

Outputs can be products, services, or (more typically) a combination
HUMAN RESOURCES Labor Markets
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Outputs are a combination of product and service
Due at the start of class on the due date Only hard copies will be accepted Each team should consist of 4 students
Course outline
Part 1 Process Analysis Part 2 Waiting Line Management Part 3 Inventory Management Part 4 Newsvendor Model & Revenue Management Part 5 Project Management Part 6 Supply Contracts Part 7 Demand Management & Forecasting Part 8 Scheduling Part 9 Quality Management (QM), Just-in-time (JIT), Material Requirements Planning (MRP), Enterprise Resource Planning (ERP)
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Sales
R&D
Production
Finance
Processes
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What is Operations Management (OM)?
Operations Management
Transformation Process
Which processes are we interested in?
The Process Perspective

A process is a collection of connected activities or tasks that transforms inputs into outputs
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Examples of processes

Every organization has several processes
Delivering value by the proper execution of strategic goals Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan
– “When companies fail to deliver on their promise, the most frequent explanation is that the … strategy was wrong. But the strategy is … not often the cause. Strategies fail most often because they are not executed well.” – Three Key Points of Execution 1. Execution is a discipline, and integral to strategy 2. Execution is the major job of the business leader 3. Execution must be a core element of an organization’s culture
At a PC manufacturer … Assembly Process: Transforms circuit boards, a PC case, screws, wires, … and assemblers’ time into assembled PCs Order Fulfillment: Transforms customer orders into delivered orders Accounting Process: Transforms data into financial statements Strategic Planning Process: Transforms inputs including information (about competitors and the external environment) and planners’ time into a strategic plan
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Course materials
Required:
Course syllabus and lecture notes F. Robert Jacobs and Richard B. Chase (2014) Operations and Supply Chain Management McGraw-Hill, 14th edition, ISBN: 978-0-07-802402-3
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Final Exam
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I want to emphasize
Class attendance and participation is required Please turn off your mobile phone or switch it to silent mode Keep your laptop usage to a minimum during the class Individual and team assignments
Who am I?
ITL322 Operations Management
Instructor: Yang, Hangjun
Yang, Hangjun (杨杭军) Ph.D. in Transport Economics & Operations Management Sauder School of Business, University of British Columbia, Canada Associate Professor in Transport Economics & Logistics, UIBE Email: hangjunyang@uibe.edu.cn Office: Boxue Building 1213 Office hours: Tuesdays 16:00–17:00, and by appointment Office phone: 6449-3638 Hobbies: Badminton, Table Tennis, etc.

Make/create

Inputs
Outputs

Sell
– –
Move
Operations Management is the management (design, operation, and improvement) of the transformation processes that create value.

Operations management studies the buy, make, sell, and move processes Buy
– Procurement/Financing/Hiring Design/Manufacturing/Production/Service Distribution/Marketing Logistics/Transportation/Warehousing
MAKE/ CREATE
Transformation • Buy • Make/ Create • Sell • Move
SELL
Outputs
• • • • • • •
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Outputs • Prowenku.baidu.comucts • Services
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Capital Markets
Some important observations
FINANCE

Business “operations” management has traditionally been associated with physical goods
– Manufacturing and logistics, etc.
Input Product Markets
Marketing
• The question to be analyzed determines the appropriate level of aggregation
– Long term planning: Requires highly aggregated models – Operational decision or IT system design: requires very detailed models


Processes can be viewed at many levels
Inputs BUY MAKE/ CREATE SELL Outputs
Processes are often “invisible”
CEO
A process can consist of several sub-processes
Grading
Class Participation Individual Assignments
2 Problem Sets: 10% Each
20% 20% 20% 40% 100%
Team Assignments
2 Case Studies: 10% Each
Recommended:
Recommended readings posted on TAS platform 任建标译F. Robert Jacobs and Richard B. Chase (2014)中文版第14版 ,《运营管理》,机械工业出版社,ISBN: 978-7-111-49299-3 William J. Stevenson (2012), Operations Management McGraw-Hill, 11th edition, ISBN: 978-0-07-110754-9 ISBN: 978-7-111-36895-3,《运营管理》,机械工业出版社
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