2015职称英语补全短文练习十篇
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2015年职称英语补全短文练习
(一)What We Take from and Give to the Sea
As long as we have been on earth, we have used the sea around us. We take from the ocean, and we give to it.
We take fishes from the ocean --millions of kilograms of fish, every year, to feed millions of people. (1) We take minerals from the ocean. One way to get salt is to place seawater in a shallow basin and leave it until it evaporates. (2) Much gold and silver drift dissolved in the waters of the sea, too1. But the sea does not give them up by simple evaporation. Other gifts from the sea are pearls, sponges and seaweed. Pearls become jewelry. (3) Seaweed becomes food of many kinds-even candy, and ice cream — as well as medicine. Believe it or not, fresh water is another gift from the sea. We cannot drink ocean water.(4) But ocean water becomes fresh water when the salts are removed.In the future,we will find ourselves depending more and more on fresh water from the sea.
The sea gives us food, fertilizer, minerals, water, and other gifts. What do we give the sea? Garbage. (5) Huge as it is, the ocean cannot hold all the water that we pour into it. Dumping garbage into the ocean is killing off sea life2. Yet as the world population grows, we may need the sea and its gifts more than ever.
We are finally learning that if we destroy our seas,we might also destroy ourselves. Hopefully, it is not too late.
A Natural sponges become cleaning aids.
B We pollute the ocean when we use it as a garbage dump.
C The area of the sea is becoming smaller and smaller.
D Along with salt, other minerals are left after evaporation.
E We even use their bones for fertilizer.
F Some of its contents may cause illness.
(二)Teamwork in Tourism
Growing cooperation among branches of tourism has proved valuable to all concerned. Government bureaus,trade and travel associations, carriers and properties are all working together to bring about optimum3 conditions for travelers.
(1) They have knowledge of all areas and all carrier services,and they are experts in organizing different types of tours and in preparing effective advertising campaigns. They distribute materials to agencies, such as journals, brochures and advertising projects. ⑵
Tourist counselors give valuable seminars to acquaint agents with new programs and techniques in selling.
(3)
Properties and agencies work closely together to make the most suitable contracts,considering both the comfort of the clients and their own profitable financial arrangement. (4)
(5) Carriers are dependent upon agencies to supply passengers,and agencies are dependent upon carriers to present them with marketable tours. All services must work together for greater efficiency, fair pricing and contented customers.
练习:
A The same confidence exists between agencies and carriers,including car-rental and sight-seeing services.
B They offer familiarization and workshop tours so that in a short time agents can obtain first-hand knowledge of the tours.
C Travel operators, specialists in the field of planning, sponsor extensive research programs.
D As a result of teamwork, tourism is flouring in all countries.
E Agencies rely upon the good services of hotels, and, conversely, hotels rely upon agencies, to fulfill their contracts and to send them clients.
F In this way agents learn to explain destinations and to suggest different modes and combinations of travel-planes,ships,trains,motorcoaches, car-rentals,and even car purchases.
(三)Financial Risks
Several types of financial risk are encountered in international marketing ; the major problems include commercial, political, and foreign exchange risk.
(1) They include solvency, default, or refusal to pay bills. The major risk, however, is competition which can only be dealt with through consistently effective management and marketing.(2) Such risk is encountered when a controversy arises about the quality of goods delivered, a dispute over contract terms, or any other disagreement over which payment is withheld. One company,for example,shipped several hundred tons of dehydrated potatoes to a distributor in Germany. (3) The alternatives for the exporter were reducing the price, reselling the potatoes, or shipping them home again, each involving considerable cost.
Political risk relates to2 the problems of war or revolution, currency inconvertibility3,expropriation or expulsion, and restriction or cancellation of import licenses. (4) Management information systems and— effective decision-making processes are the best defenses against political risk. As many companies have discovered, sometimes there is no way to avoid political risk4,so marketers must be prepared to assume them or give up doing business in a particular market.
Exchange-rate fluctuations inevitably cause problems, but for many years,most firms could take protective