英文促销广告作文 精品 PPT课件
Section 12 促销之道 Pushing Sales 商务英语 教学课件
2020/10/2
2)习作分析:
• 从所报的价格看来贵方应能注意到,这些 都是非常具有竞争性的价格。然而,此价 格的竞争性是由于本厂的批量生产和成本 控制,并非因牺牲产品质量而来。
2020/10/2
• 从原文结构分析,具有两个层次,含有两层意思。一是指 出“价格具有竞争性”;二是说明“竞争性”的来源。关 于“竞争性”,如果理解为名词competitiveness,用起来 就会比选用形容词competitive形式简洁得多,免得说The prices are all competitive. 同样地,“批量生产”和“成 本控制”,如果采用mass production 和cost control会比 mass produced 和 quality is controlled 来得简洁。从整个 句子来看,采用并列复合句会比分头使用简单句显得更为 严谨,也更合乎逻辑。也即,写成These prices are all competitive. You can note that from our quotation. They are competitive because they are mass produced and cost is under control. It is not because of the sacrifice of quality. 这样表述的意思是基本传达了,但都是各自为政 地使用简单句和复合句,显得很不紧凑。
矿泉水促销英语报告ppt课件
The price of the adult bottle is 3.5 dollars.
The price of the family bottle is 6.5 dollars.
Promotion
Travelers and business people should be targeted. Because they want to have a healthy lifestyle.So,we should make some promotion to increase the sale of Kristal,Fox example,discount,reduce price and market sale promotion.What's more,we also can use the TV or news paper advertisement to improve our product popularity. In addition we also can use the microblog or other media to let many people know it.
Price
Kristal’s price is higher than most company brands. Its price not be accepted easily by people. Rocky Mountain has the biggest market. Welbeek has the lowest price. So our product doesn’t have advantages. That is bad for selling. We have to adjust the price.
产品推销 英文版PPT幻灯片课件
2
Product
3
In your opinion, what is product?
4
Definition
A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
8
The level of products cont.
Augmented product means additional consumer services and benefits built around the core and actual products.
9
Figure 1.1: Three Levels of Product
Products may classes based on the types of consumers that use them
Consumer products Business-to-business products
13
Consumer product
Consumer products are products brought by final consumers for personal consumption.
Chapter 1 Developing and maintaining knowledge of products and service
促销活动广告英文作文模板
促销活动广告英文作文模板英文:Promotion is an important aspect of marketing. It helps to increase sales and attract new customers. As a marketer, I have been involved in several promotional activities. In this article, I will share some promotional advertising templates that have worked for me in the past.One of the most effective promotional activities is offering discounts. Customers love discounts, and they are more likely to buy a product if they can get it at a lower price. For example, during the holiday season, I offered a 20% discount on all products. This promotion helped to increase sales and attract new customers.Another effective promotional activity is offering free gifts. Customers love freebies, and they are more likely to buy a product if they can get a free gift with it. For example, I offered a free t-shirt with every purchase of apair of jeans. This promotion helped to increase sales and attract new customers.Finally, social media is a great platform for promoting products. I have used social media to promote products and offer discounts. For example, I created a Facebook post offering a 10% discount on all products for the first 100 customers. This promotion helped to increase sales and attract new customers.中文:促销是营销的重要方面。
英语衣服促销广告作文
英语衣服促销广告作文Clothing Promotion Advertisement。
Are you looking for stylish and affordable clothing? Look no further than our clothing promotion! We offer a wide range of high-quality clothing items at unbeatable prices. From trendy tops to comfortable jeans, we have everything you need to update your wardrobe.Our clothing promotion includes discounts on all of our clothing items, so you can get the latest styles for less. With our unbeatable prices, you can stock up on all of your favorite clothing items without breaking the bank. Plus, our clothing is made from high-quality materials, so you can be sure that your new wardrobe will last for years to come.But that's not all – we also offer free shipping onall orders over $50. So whether you're shopping foryourself or for a friend, you can enjoy the convenience ofshopping online without worrying about shipping costs.So what are you waiting for? Head to our website today to take advantage of our clothing promotion. With our unbeatable prices and high-quality clothing, you won't find a better deal anywhere else. Shop now and update your wardrobe with the latest styles!。
产品推销英文模板PPT
市场分析
TEAM INTRODUCTION
市场分析(普通市民日常)
TEAM INTRODUCTION
Going out is inevitable 出门无可避免
No get in touch with public facilities 不会接触公共设施
"Armed" “全副武装”
Avoid many people and places 避免人多地方
Business philosophy
Design concept
Design principles
ห้องสมุดไป่ตู้Committed to creating a safe, healthy and comfortable
living environment for human beings
Unity of knowledge and practice, equal
cooperation and value sharing
Safety first, health comfortable and practical enough
Safety and health intelligence
02
Product introduction
ABOUT PRODUCT
The contact-free elevator button is installed with infrared device, which can automatically sense and prompt the successful operation through timely feedback in the form of lighting without touching the button within the range of 9mm.
服装店大促销广告英语作文
服装店大促销广告英语作文1. Hey fashionistas! Guess what? We've got a massive sale going on at our clothing store! It's time to revamp your wardrobe and snag some amazing deals. Don't miss out!2. Calling all trendsetters! Our store is bursting with the latest fashion trends at unbeatable prices. From chic dresses to stylish accessories, we've got it all. Get ready to turn heads wherever you go!3. Attention, bargain hunters! Our clothing store is slashing prices like never before. You won't believe the incredible discounts we have on top brands. It's the perfect opportunity to score high-quality clothes without breaking the bank.4. Ladies and gentlemen, get ready to shop till you drop! Our store is overflowing with fabulous finds for both men and women. Whether you're looking for a classy suit or a trendy dress, we've got you covered. Hurry in beforeeverything flies off the racks!5. Hey, fashion-forward folks! It's time to unleash your inner style icon. Our store is stocked with the latest fashion-forward pieces that will make you the envy of all your friends. Don't wait, come and discover your new fashion obsession today!6. Calling all fashion lovers! Our store is hosting a can't-miss sale event. From casual wear to formal attire, we have something for everyone. Don't miss this chance to upgrade your wardrobe with top-notch fashion at unbeatable prices.7. Attention, fashion enthusiasts! Our store is the ultimate destination for all your style needs. With our wide range of clothing options, you'll find everything you need to create your own unique fashion statement. Don't settle for ordinary, embrace your individuality with our incredible collection.8. Hey, fashionistas! Looking to add some flair to yourwardrobe? Look no further! Our store is offering jaw-dropping discounts on the hottest fashion trends. Don't wait, come and indulge in some guilt-free shopping today!9. Calling all fashion-forward individuals! Our store is your one-stop-shop for all things stylish. From trendy tops to fashionable footwear, we have everything you need to stay ahead of the fashion game. Don't miss out on these incredible deals!10. Attention, style mavens! Our store is rolling out the red carpet for you. With our extensive collection of clothing and accessories, you'll be able to create the perfect outfit for any occasion. Don't wait, come and experience the fashion extravaganza today!。
有关产品推销的英语演PPT课件
Language focus A: Giving general information about a product
1. This is one of our latest/ top brands. 2. This is one of our latest designs / top brands 3. It’s our best-selling --4. It can be used for --5. This is equipped with----. 6. This is priced at--This type of product comes in --- colors / flavors
select the marketing tools
Tips for business trips
3 use effective words 4 patience, patience and patience
Structure of promoting a product
Statement of objectives Today, I’d like to talk
How to iБайду номын сангаасtroduce a new product
1 prepare for war 2
Who are your target customers? Where will you engage the customers? When will you engage the customers? What tools of marketing will you use?
•Language focus A: •Giving general information about a product
英文作文宣传稿课件模板
英文作文宣传稿课件模板Title: English Essay Promotional Presentation Template。
Introduction:Good morning/afternoon/evening, ladies and gentlemen. Today, I am delighted to present to you an essaypromotional template designed to effectively communicate ideas and engage audiences in English writing. In this presentation, we will explore the key components of a compelling English essay, focusing on structure, content, and persuasive techniques.Slide 1: Title Slide。
Title: Unlocking the Power of English Essay Writing。
Presenter’s Name。
Date。
Slide 2: Introduction to English Essay Writing。
Definition of an essay。
Importance of effective communication in English。
Purpose of essay writing: to inform, persuade, entertain, or reflect。
Slide 3: Components of a Successful Essay。
Introduction: Hook, background information, thesis statement。
英文的促销广告作文
英文的促销广告作文1. Hey there, looking for some great deals? Look no further! Our store is having a huge sale this weekend with discounts up to 50% off on selected items.2. Need a wardrobe refresh? We've got you covered! From trendy tops to stylish jeans, our clothing collection has something for everyone. Don't miss out on the chance to update your look for less.3. Calling all tech enthusiasts! Get ready to score big on the latest gadgets and gizmos. Whether you're in the market for a new smartphone or a sleek laptop, our sale has unbeatable prices on all things tech.4. Are you a beauty lover on a budget? You're in luck! Our beauty department is offering amazing deals on makeup, skincare, and hair products. Treat yourself to some pampering without breaking the bank.5. Attention all foodies! Stock up on your favorite snacks and treats at our sale. From savory chips to sweet chocolates, there's something to satisfy every craving. Don't miss out on these delicious deals.6. Planning a home makeover? Now's the perfect time to spruce up your space! With discounts on furniture, decor, and home essentials, you can give your home a fresh new look without spending a fortune.7. Looking for the perfect gift? Our sale has something for everyone on your list. Whether it's for a birthday, anniversary, or just because, you'll find great gifts at even better prices.8. Don't wait until it's too late! These deals won't last long, so hurry in and take advantage of our amazing sale. Happy shopping!。
英语促销广告作文
英语促销广告作文Promotion Advertisement。
Are you looking for the best deals in town? Look no further! Our store is offering the biggest promotion of the year! From now until the end of the month, you can enjoy incredible discounts on a wide range of products. Whether you're shopping for clothes, electronics, home appliances, or groceries, we've got you covered.For all the fashionistas out there, our store is offering up to 50% off on all clothing items. From stylish dresses and trendy tops to comfortable jeans and cozy sweaters, you can update your wardrobe without breaking the bank. And for the gentlemen, we have a special promotion on suits, shirts, and ties, so you can look sharp for any occasion.If you're in the market for new electronics, you're in luck! Our store is offering amazing deals on the latestsmartphones, tablets, laptops, and more. With discounts of up to 40%, now is the perfect time to upgrade your tech gadgets. Plus, we have a special promotion on smart home devices, so you can make your home more efficient and convenient.For those who love to cook and bake, our store has fantastic promotions on kitchen appliances and cookware. You can save big on blenders, mixers, coffee makers, and more. And if you're in need of new pots, pans, or utensils, you'll find great discounts on those too. With these deals, you can create delicious meals and treats without spending a fortune.And let's not forget about our grocery promotions! From fresh produce and meats to pantry staples and snacks, you can save on all your essentials. With discounts on popular brands and everyday items, you can stock up on everything you need for your kitchen. And with our convenient online ordering and delivery service, you can shop from the comfort of your own home.But that's not all! In addition to these amazing promotions, we are also offering special discounts on home decor, furniture, and bedding. You can give your living space a fresh new look without overspending. And with our selection of high-quality products, you can create a cozy and stylish home that you'll love.So what are you waiting for? Visit our store today to take advantage of these incredible promotions! With discounts on fashion, electronics, home appliances, groceries, and more, there's something for everyone. Don't miss out on the best deals of the year – shop now and save big!。
促销活动海报英文作文
促销活动海报英文作文英文:Recently, our company has launched a new promotion campaign and we have created a poster to advertise it. The poster includes all the necessary information about the promotion, such as the discount percentage, the time frame, and the products that are included.The main purpose of this promotion is to attract more customers and increase sales. In order to achieve this goal, we have decided to offer a 20% discount on all products for a limited time period. This means that customers can save a significant amount of money when they purchase our products during the promotion.To make the promotion more appealing, we have also added some eye-catching graphics to the poster. For example, we have included pictures of some of our most popular products, along with the discount percentage and the timeframe of the promotion. We have also used bold and colorful fonts to make the text stand out.In addition to the poster, we have also created some flyers and banners to promote the campaign. These will be distributed in various locations, such as shopping malls, supermarkets, and online platforms.Overall, we believe that this promotion will be very successful and will help us to attract more customers and increase sales. We are confident that our customers will appreciate the opportunity to save money while purchasing high-quality products.中文:最近,我们公司推出了一项新的促销活动,并制作了一张海报来宣传。
促销活动广告英文作文范文
促销活动广告英文作文范文Title: Unleash the Magic of Savings: A Thrilling Sale Experience。
1. (Rush of Excitement) Imagine stepping into a shopping haven where the air crackles with anticipation, and the shelves are brimming with deals that defy imagination. This isn't just a sale, it's a shopping symphony, where every purchase is a melody of savings!2. (Unpredictable Surprises) Our 'Sale Symphony' is a surprise-filled journey, where every turn could lead to a treasure trove. From the first step, you're greeted with a 'Limited Time Offer' that's as unexpected as a sudden downpour. It's like finding a hidden treasure in the most ordinary aisle.3. (Interactive Fun) It's not just about browsing, it'sa game. 'Shop and Win' our interactive challenge, where every purchase earns you points, turning your shopping intoa thrilling adventure. It's a race against time, and the thrill of victory is pure delight.4. (Personalized Savings) We believe in customization, so we offer 'Tailor-Made Discounts'. Just tell us your shopping preferences, and we'll handpick the deals that cater to your unique style. It's a personalized shopping experience that feels like a personal shopping assistant.5. (Community Spirit) The energy in the store is electric, as customers huddle, sharing tips and tricks.It's not just about shopping, it's about building connections, and the joy of shopping together. It's a community celebration of savings.6. (Aftermath) And when the sale comes to a close,don't worry, the savings continue. We offer exclusive discounts on select items, ensuring that the magic of the sale lingers long after the doors close.So, come, join the Sale Symphony, where every purchase is a celebration of savings, and every moment is filledwith excitement. It's a shopping experience that's as unpredictable as life itself!。
促销广告英文作文
促销广告英文作文英文:As a savvy shopper, I always keep an eye out for great deals and promotions. One of my favorite types of promotions is the buy-one-get-one-free offer. This type of promotion allows me to get two items for the price of one, which is a great deal in my book.Another type of promotion that I find appealing is the limited-time discount. For example, a store may offer a 20% discount on all items for one day only. This type of promotion creates a sense of urgency and encourages me to make a purchase before the discount expires.In addition to these promotions, I also enjoy receiving coupons and rewards for my loyalty. For example, a store may offer a $10 coupon for every $50 spent, or a rewards program that allows me to earn points for my purchases that can be redeemed for discounts or free items.Overall, I appreciate promotions that offer tangible benefits and savings, and I am always on the lookout for the best deals.中文:作为一个精明的购物者,我总是关注优惠和促销活动。
促销活动广告英文作文范文
促销活动广告英文作文范文Title: Unleash the Magic of Savings: A Thrilling Sale Experience。
1. (Rush of Excitement) Imagine stepping into a shopping haven where the air crackles with anticipation, and the shelves are brimming with deals that defy imagination. This isn't just a sale, it's a shopping symphony, where every purchase is a melody of savings!2. (Unpredictable Surprises) Our 'Sale Symphony' is a surprise-filled journey, where every turn could lead to a treasure trove. From the first step, you're greeted with a 'Limited Time Offer' that's as unexpected as a sudden downpour. It's like finding a hidden treasure in the most ordinary aisle.3. (Interactive Fun) It's not just about browsing, it'sa game. 'Shop and Win' our interactive challenge, where every purchase earns you points, turning your shopping intoa thrilling adventure. It's a race against time, and the thrill of victory is pure delight.4. (Personalized Savings) We believe in customization, so we offer 'Tailor-Made Discounts'. Just tell us your shopping preferences, and we'll handpick the deals that cater to your unique style. It's a personalized shopping experience that feels like a personal shopping assistant.5. (Community Spirit) The energy in the store is electric, as customers huddle, sharing tips and tricks.It's not just about shopping, it's about building connections, and the joy of shopping together. It's a community celebration of savings.6. (Aftermath) And when the sale comes to a close,don't worry, the savings continue. We offer exclusive discounts on select items, ensuring that the magic of the sale lingers long after the doors close.So, come, join the Sale Symphony, where every purchase is a celebration of savings, and every moment is filledwith excitement. It's a shopping experience that's as unpredictable as life itself!。
服装店促销海报英文作文
服装店促销海报英文作文Sale Event at Fashion Boulevard.As the season changes, so does our wardrobe. It's time to embrace the latest fashion trends with our exclusive sale event at Fashion Boulevard! Step into a world of style and savings as we offer unbeatable discounts on a wide range of apparel and accessories.From classic to contemporary, our collection caters to every taste and preference. For the fashion-forward individual, we have a range of trendy blazers, skirts, and pants that will take your office wear to the next level. For the casual wear lover, we've got cozy sweatshirts, jeans, and shorts that are perfect for weekends and lazy afternoons.Not just limited to women's wear, we also have a dedicated section for men where you can find stylish suits, shirts, and casual wear that will make you stand out in thecrowd. Our children's section is equally enticing with colorful and comfortable clothing that will make yourlittle ones look adorable.But wait, there's more! To sweeten the deal, we're offering special discounts on all purchases made during the sale. Customers can enjoy up to 50% off on selected items, and an additional 10% off on purchases over $100. Plus, the first 50 customers to make a purchase will receive a mystery gift worth $50!Shopping at Fashion Boulevard is not just about finding the perfect outfit; it's an experience. Our friendly staff is always ready to assist you in finding the perfect piece for your wardrobe. Whether you're looking for a new outfit for a special occasion or simply want to refresh your daily wear, we've got everything you need under one roof.So, don't miss out on this once-in-a-season opportunity to update your wardrobe without breaking the bank. Visit Fashion Boulevard today and experience the joy of shopping while saving big on all your fashion favorites.Remember, the sale ends soon, so hurry up and grab your favorite pieces before they're gone! We look forward to seeing you at Fashion Boulevard, where fashion and savings go hand in hand.As you step into our store, the vibrant colors and styles will immediately capture your attention. Our racks are stocked with the latest fashion trends, ranging from bold prints and patterns to classic solids, all in a range of sizes to fit every body type.For the fashion-conscious woman, we have a diverse selection of dresses, skirts, tops, and jackets that are tailored to flatter every figure. Whether you're dressing up for a formal event or dressing down for a casual outing, our collection has something for everyone.For the men, we offer a range of suits, shirts, and casual wear that are perfect for both business and leisure occasions. Our selection of footwear and accessories completes the look, making sure you step out in style.For the younger members of the family, we have a dedicated children's section with a wide range of clothes that are not just cute but also comfortable and durable. From baby clothes to tween fashion, we've got everything your little ones need to look their best.To make your shopping experience even more enjoyable, we provide a clean and organized store environment with ample parking and friendly staff ready to assist you. Plus, our convenient store hours allow you to shop at your convenience, whether it's during the weekdays or weekends.So, why wait? Come visit Fashion Boulevard today and take advantage of our exclusive sale event. With unbeatable discounts, a diverse range of styles, and exceptional customer service, we guarantee a shopping experience that you won't forget.Remember, the sale ends soon, so don't miss out on this incredible opportunity to refresh your wardrobe while saving big. See you at Fashion Boulevard!。
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正在降价销售。请你根 据图片提示,为Hualian Supermarket 写一则促销 广告。
Hualian Supermarket Welcome to Hualian Supermarket. Many kinds of fruits and vegetables are on sale. The apples are only 6 yuan a kilo! The lemons are 12 yuan a kilo! The strawberries look fresh. They are 20 yuan a kilo! Do you
need vegetables? The potatoes are 5 yuan a kilo! How much are the tomatoes? Only 6 yuan a kilo! What about the carrots? They are only 6 yuan a kilo. Come to Hualian Supermarket now!
常听见这样的感叹:要是当初2018年 中国大 学毕业 生薪酬 排行榜 通过对 280多 万以及 多届毕 业生调 研后, 计算出 了各高 校毕业 生的薪 酬状况 。 虽然我们都知道名校毕业生的收入会普 遍比较 高,但 这份榜 单告诉 我们, 清华北 大毕业 生的月 薪,平 均近万 ,而普 通院校 的只有 两三千 。
也就是说,从平均值看,名校毕业生的 收入就 已经遥 遥领先 好几倍 ,更不 用说那 些高薪 行业的 实际收 入差距 了。 好的大学,不一定保证每一个人都会有 高收入 ,但他 的确能 够为你 提供通 向高收 入的第 一块敲 门砖。 2 开学季前几天,老家的一个远房表兄传 来消息 ,刚满 17岁的 表侄小 立不愿 意再继 续读高 三,准 备辍学 去打工 。 表兄很是着急,把家族里学历比较高的 我也搬 了出来 ,希望 我能劝 劝小立 。 “我虽然这些年到处打工也挣了一些钱 ,但这 样挣钱 太辛苦 了,我 不希望 他重走 我的老 路,” 堂兄苦 口婆心 ,一再 强调, “你一 定要好 好劝劝 他:不 上学以 后没有 出路。 ” 刚开始我和这位00后表侄在微信上聊的 时候, 非常话 不投机 。 我问他:不想读书是不是觉得功课太难 了? 他答道:也没有多难,就是不想太累了 ,高考 复习很 无聊。 我劝他:再坚持几个月,苦一阵子熬一 熬就过 去了。 他回答得很干脆:太没劲!考上又能怎 么样? 现在我 家邻居x x大学 毕业上 班了, 挣的还 没我爸 高呢! 我再问他:你爸爸现在一身伤病常年要 吃药, 你不是 不知道 吧,还 有,你 爸爸为 了多挣 点钱, 一年到 头在外 面跑, 只有过 年才能 回家一 趟,这 些你也 很清楚 吧? 他无话可说了。 最后,我实在忍不住,不得不扎他一句 : “如果现在你连高考都比不过别人,凭 什么以 后你能 比别人 成功? ” 微信那头一阵静默。 后来,小立打消了退学的念头,告诉家 人他会 继续读 书,备 战高考 。 从十八线小城出身,依靠读书这条独木 桥,到 如今过 上在旁 人眼里 还不错 生活的 我,只 想用自 己的亲 身经历 ,告诉 小立这 样的年 轻人: 在本该吃点苦的年纪,千万不能选择安 逸,否 则只会 错过最 好的改 变命运 的机会 。 现在不读书,不吃苦,换来的是一生辛 苦。 3 这个世界有许多你不得不承认,也必须 要遵循 的铁律 ,其中 一条就 是: 你现在不勉强自己,以后生活会勉强你 。 名嘴窦文涛说过他自己的经历: “你知道如果我不勉强自己,顺其自然 是一种 什么样 的生活 吗? 那就是我们家三个大老爷们,睡到快吃 午饭再 起床, 中午吃 一大盆 饺子, 吃完了 躺在沙 发睡一 下午, 晚上再 接着吃 ,吃完 继续睡 !” 三十多年前的1985年,不甘心得过且过 的窦文 涛,放 弃了接 班父亲 在工厂 里当工 人的机 会,勉 强了自 己一把 。 他苦读三年,从湖北考入武汉大学新闻 系,毕 业后进 入媒体 打拼。 时至今日,窦文涛已经成为家喻户晓的 知名主 持人, 他的节 目影响 着成千 上万人 。 窦文涛以前在农村生活过很长时间,为 此他也 常常自 嘲说小 时候见 识不够 多。 但他无论是读书期间,还是毕业工作后 ,从来 没有停 止过学 习提升 自己。 有一次,鲁豫曾经问他: “你为什么还要勉强自己去学那些建筑 、历史 、诗词 名画呢 ,你本 身并不 那么喜 欢,顺 其自然 不好吗 ?” 窦文涛回答: “我就是想勉强一下自己。我想看看除 了吃饭 睡觉晒 太阳, 还有没 有别的 有意思 的事情 。” 蔡康永也表达过类似的看法。 他在《给残忍社会的善意短信》中这样 说到: “15岁觉得游泳难,放弃游泳,到18岁 遇到一 个你喜 欢的人 约你去 游泳, 你只好 说:我 不会耶 。 18岁觉得英文难,放弃英文,28岁出现 一个很 棒但要 会英文 的工作 ,你只 好说: 我不会 耶。” 前半生越嫌麻烦,后半生就越多麻烦, 不请自 来,甩 都甩不 掉。 4 网上一直流传着马云对年轻人的一句忠 告: 干着我80岁就能干的事,你要青春干嘛 ? “当你不去旅行,不去冒险,不去拼一 份奖学 金,不 过没试 过的生 活,整 天挂着 QQ, 刷着微 博,逛 着淘宝 ,玩着 网游, 干着我8 0岁都 能做的 事,你 要青春 干嘛? ” 这段话的出处到底是不是马云,已经不 重要了 ,重要 的是, 他说明 了一个 道理: 现在的不读书,不吃苦,让你轻松一阵 子,但 等以后 堕入平 庸,再 无翻身 机会之 时,你 所面对 的问题 和麻烦 ,却是 一辈子 的。 不读书,在现在日新月异高速发展的时 代,失 去的是 尝试改 变的机 会。 我的那位表兄,他和我哥哥是初中同学 ,曾经 信奉读 书无用 论,高 中没读 完就去 上海打 工了。 最初那几年,他做学徒工挣的钱都比我 们家族 任何一 个上班 族都要 多,也 很是让 他和他 的家人 引以为 傲了一 阵子。 但几年后,他就在一次意外事故中摔伤 了腰, 从此再 也不能 干重活 ,工作 也不固 定,全 国好多 个地方 跑来跑 去,做 各种小 生意养 家糊口 。 现在,年龄大了,日子却越来越辛苦了 。 而我哥哥和他们班大多数同学则按部就 班完成 了学业 ,毕业 后有的 去了大 城市, 有的继 续读书 深造当 上了大 学老师 ,还有 的成为 公务员 ,虽然 收入也 不一定 很高薪 ,但至 少能保 证自己 和家人 衣食无 忧。 没有学历背景,没有抓住改变自己命运 的机会 ,一直 是堂兄 的心病 ,所以 这些年 他一直 不遗余 力敦促 自己的 儿子好 好读书 ,通过 教育改 变自己 乃至整 个家族 的命运 。 尝尽人生冷暖的堂兄,在吃过生活的各 种苦头 后才发 现,人 活在什 么样的 圈子里 ,就会 有什么 样的人 生格局 。 一个十几岁的年轻人,先不说能不能上 名校, 一旦他 脱离学 校,没 有机会 提升学 历,掌 握技能 ,一辈 子也难 有机会 进入更 高的圈 子了。 考上大学,进入名校,就是融入圈子, 提升层 次的最 好途径 。 名校,给你的绝不是一张文凭,或者一 份高薪 ,而是 区别于 普通人 的人生 轨迹, 给你更 多选择 的机会 。 这世上没有哪条路是所谓人生捷径,而 读书, 才是真 正相对 轻松的 那条路 。 只有它,不计较你的出身,贫富和家境 ,只看 重你的 付出和 努力。 我们无法决定自己的起点,但读书和教 育,可 以改变 转折点 ,让我 们有更 多的选 择权和 自主权 。 人生之路,方能越走越宽。 我不这么选择,而是去走另外一条路 ,也许 我会不 一样。 不管是 事业有 成的, 还是看 起来生 活安逸 的,好 像大家 都不太 满意自 己的状 态。 如果每个人在出发时都能清楚知道现在 走的这 条路不 适合自 己,我 相信很 多人会 放弃这 条路, 去尝试 另外那 条未知 的路。 但当我们在另外一条路上开始过上了另 一种生 活,又 发现那 不是自 己喜欢 或是想 要的, 甚至觉 得比以 前更加 糟糕, 不知道 我们会 不会更 加后悔 ?· 很多人都不容易满足。自己拥有的,总 是觉得 还不够 好;自 己得到 的,总 是觉得 还不够 多。自 己没有 的,看 见别人 拥有了 ,很嫉 妒;自 己没得 到的, 看见别 人得到 了,很 在乎。 曾看过这样一句话:人们总是从自己选 择的人 生,看 向自己 没有选 择的另 一种人 生,感 到羡慕 ,感到 后悔。 人性的 不满足 ,让很 多人无 法真正 享受他 们所选 择的幸 福。 2 我的上司生在农村,考上大学后在学生 会担任 主席。 在学习 上,他 异常刻 苦认真 ,成绩 非常出 色,很 受学校 老师和 领导赏 识。毕 业那年 ,他被 推荐留 校工作 。 现在他已经是副教授,在这座省会城市 有自己 的房子 和车子 ,妻子 又是学 校附属 医院的 医生, 虽然算 不上特 别富裕 ,但这 种既光 鲜又稳 定的生 活还是 让很多 人羡慕 。有时 候,我 就希望 能够拥 有像他 一样的 人生。 但某天,我的上司却告诉我,他很羡慕 他那些 去了一 线城市 打拼的 同学。 他说: “如果 十几年 前我没 有留在 学校, 而是去 了北上 广深, 我会不 会比现 在更加 出色? 我是不 是不会 如此羡 慕他们 ?” 我没有回答他,因为如果换做是我,可 能在同 别人进 行比较 时也会 觉得有 些失落 和不满 足。 这种心态应该挺普遍吧。当一个人达到 了一个 层次, 过上了 一种生 活,自 然又会 看见并 且赞叹 另一些 人的人 生,觉 得那样 的人生 看起来 更好或 是更有 意思。 3 我的一位高中同学,毕业后回到家乡工 作。但 他却常 常跟我 抱怨说 ,基层 的工作 繁琐复 杂,工 资也很 低,好 像一眼 就能望 尽人生 ,真后 悔当初 没有像 我这样 考研, 能够有 机会留 在高校 工作。 记得读大学时,我还多次鼓励他和我一 起考研 。但那 时他很 坚决, 说考研 读博不 是他的 梦想, 他想要 的人生 就是回 到家乡 ,平平 淡淡地 生活。 如今他 实现了 自己的 理想, 却隔三 差五提 不起精 神,觉 得现在 的生活 并不是 自己真 正喜欢 的。反 而,他 想拥有 我现在 的生活 。 其实,他也并不知道,有时候我也羡慕 他。如 果当初 我没有 报考医 学院, 而是和 他一样 读了文 学类专 业,我 是不是 可以少 读几年 大学? 能够留 在家乡 工作? 早已结 婚生子 ?而不 是像今 天,虽 然留在 了高校 ,但在 这座大 城市里 ,我也 时常感 到力不 从心、 孤独无 助。 我现在的人生,是自己在某个时刻决定 的。那 时候, 我也和 许多人 一样分 不清路 的方向 ,不知 道这样 的选择 是对是 错,全 凭着一 腔孤勇 走了出 去。 当然,值得庆幸的是,当我全身心投入 到现在 的工作 和生活 中,并 且认真 享受生 命的过 程时, 我发现 自己竟 然能够 坚持下 来。我 开始相 信自己 可以尽 力过好 这种人 生,并 且不再 后悔。 我常常告诉自己,你不要太羡慕别人或 是太埋 怨自己 ,要学 会享受 过程, 试着只 跟自己 比较。 当你开始学会爱自己,就会珍惜现在所 拥有的 一切。 而不辜 负现在 的人生 ,才是 对自己 最大的 尊重。 幸运,是另外一种实力 大家都说C是朋友中最幸运的女人—— “幸运 ”是个 感情复 杂的词 ,一边 带着赞 叹和羡 慕,另 一边, 多少有 点实力 不够意 外胜出 的腹诽 。 尤其,C其貌不扬,惯性思维是:幸运 是美女 的专属 。 但是,她的确发展平顺,从基础文员做 到副总 经理; 嫁了被 人羡慕 的老公 ,高、 帅,还 富,曾 经是C公司的 客户, 当年身 边围绕 众多女 性,最 终却选 择了并 不突出 的C;她 还有几 个不错 的朋友 ,提起 名字就 让人眼 前一亮 。 C的收获,看上去远远超越了她的实力 和付出 ,所以 ,人们 议论她 幸运的 同时, 还有一 点窥探 和好奇 :这么 好的运 气,凭 什么是 她? 多年朋友,我特别明白C为什么幸运。 很多年前的一天,我去C办公室找她下 班一起 健身, 赶上她 老板也 在等电 梯,我 远远地 望着老 板的背 影,问 她:要 迟一点 走,或 者换走 楼梯吗 ?和老 板同梯 是不是 不太自 在? C说:为什么不和老板一趟电梯呢? 于是,我们俩拎着健身包和老板同时乘 电梯到 1楼。 C落落大方主动和老板攀谈,一点没有 普通员 工的拘 谨和扭 捏,甚 至普及 了几个 健身知 识,还 顺便聊 起附近 几家味 道不错 的餐馆 ,透露 其中一 个是某 重要客 户的聚 点。临 别,老 板亲切 和我们 道别。 只是,我没有想到,这个电梯里的老板 后来成 了C的 贵人, 给了她 关键的 提升机 会。 很多人以为生命中的贵人是被隆重的仪 式感安 排好, 站在聚 光灯下 深情等 待,现 实却是 ,ta或 许就在 某个不 起眼的 角落, 在某个 不经意 的片段 ,成年 累月地 观察和 打量你 ,考虑 成熟才 会向你 伸出点 石成金 的金手 指。 所以,所谓幸运的人,都特别擅长把握 稍纵即 逝的机 会。 C结婚前,我陪她去买婚鞋。 我知道她嫁了个特别抢手的男人,开玩 笑问她 紧张不 紧张。 她没有 流露出 嫁给高 帅富的 亢奋, 幸福但 也平静 地说: 爱他和对他好这件事,是我在把自己过 得不错 的同时 ,努力 创造机 会发生 的,但 是,我 并不把 和他结 婚作为 人生终 极目标 ,嫁不 上就不 能活。 我有能力把自己安顿好,他也很清楚我 们在一 起会有 更好的 将来, 是1+1 >2, 我们感 情也合 拍,生 活也合 拍,娶 了我也 是他的 幸运啊 。 什么是幸运?幸运的人都很清楚自己的 底牌究 竟在哪 儿,只 是别人 看不见 。